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SEEN AND HEARD
Tap to Donate with SuperValu for AsIAm With the help of TikTok famous Irish dancing group Cairde, SuperValu and AsIAm encouraged the nation to ‘Tap to Donate with SuperValu for AsIAm’. As part of SuperValu’s ongoing partnership with AsIAm, Ireland’s national autism charity, a fundraising drive took place in all SuperValu stores from 23-25 September. SuperValu encouraged customers to simply tap to donate €2 at tills when making any purchase to help raise much-needed funds for AsIAm. Money raised over the three-day fundraising drive will support autism inclusion through the work of the organisation and a new SuperValu-AsIAm community support fund. Cairde has created a video for the campaign to encourage people of all ages across to get involved. You can watch the video on Cairde’s TikTok channel or on its Instagram. To donate online, visit asiam.ie/donate.
Adam Harris, AsIAm CEO and Irish dancing group Cairde help launch Tap to Donate for the autism charity
SuperValu retains Ireland’s most successful supermarket accolade SuperValu took home a massive 100 award wins at the 2021 Great Taste Awards making it, once again, the top performing Irish supermarket at the world’s largest and most trusted food and drink awards. SuperValu’s wins include 49 products from the Signature Tastes range, solidifying its position as the number one premium range for taste and quality in an Irish supermarket. SuperValu took home three 3-star awards this year and an additional 26 awards on its 2020 wins, making it Ireland’s most successful supermarket at the awards once again. This year SuperValu’s Signature Tastes Irish Hill Lamb Rump Roast was awarded 3-stars, making it one of the highest ranked products from an Irish retailer. Other 3-star winners include the Signature Tastes Riojan Chorizo Cular and the Signature Tastes Irish Hampshire Easy Carve Ham Fillet. Other winners at the event included the Signature Tastes Kevin Dundon Christmas Pudding, Signature Tastes Sicilian Lemon Yogurt, SuperValu Lamb Rack, SuperValu Sour Cream, The Happy Pear Lovely Basil Pesto and the Signature Tastes Freshly Squeezed OJ.
SuperValu’s wins include 49 products from the Signature Tastes range
ShelfLife October 2021 | www.shelflife.ie
Your business waste easily sorted! A new initiative designed to take the uncertainty out of waste segregation for businesses has been launched by MyWaste, Ireland’s official guide to waste. This government-funded initiative provides a free, extensive, suite of signage and training materials to help workforces make accurate recycling decisions. This will assist Irish businesses to achieve greater circular economy performance through increased recycling and composting rates. A waste characterisation study by the Environmental Protection Agency (EPA) shows that 70% of recyclables and materials suitable for composting, are currently lost through the general waste stream. Targeted materials (those suitable for recycling) accounted for only 60% of the materials in the mixed dry recycling bins, with food waste among the contaminants. The study found that by improving waste segregation practices, businesses could divert up to 350,000 tonnes of waste from the general waste stream annually. Speaking on behalf of the Regional Waste Management Planning Offices, Kevin Swift, Connacht Ulster Region Waste Office said: “This initiative will empower small and medium size businesses, particularly those in the retail, hospitality, manufacturing and corporate sectors, to further improve how their waste is managed.” The toolkit is free to download or order from www.mywaste.ie/business/.
MyWaste helps workforces make accurate recycling decisions
Five Food Academy producers to be showcased in SuperValu stores nationwide Five local Irish food producers have been chosen from 290 Food Academy suppliers and are being showcased in SuperValu stores nationwide over a three-week period. The producers are part of SuperValu’s Food Academy programme that is run in conjunction with Bord Bia and the Local Enterprise office. Since 23 September, each of the five producers have been able to see their products on sale across 150 SuperValu stores around Ireland. The five companies chosen for nationwide distribution include Blakes Always Organic from Co. Leitrim; Little Thai Kitchen from Co. Waterford; Feighery’s Farm from Co. Tipperary; Hassetts Bakery from Co. Cork and The Sweet Potato Pizza Company from Dublin. The products selected demonstrate the quality and range of choice that the food entrepreneurs of today are creating and delivering to shoppers across the country. The Food Academy programme currently supports 290 Irish food and drink producers, making their products available 52 weeks of the year in their local SuperValu stores. In 2020, there was a 15% growth in SuperValu Food Academy sales, with participants delivering €28m in retail sales.
The five producers have their products on sale across 150 SuperValu stores around Ireland
