ShelfLife is a controlled circulation magazine, available to selected individuals with interests in the retail and wholesale grocery trade, who fall within the publisher’s terms of control. For those outside these terms, annual subscription is €98.00 including postage & packing.
Managing director
JOHN McDONALD Sales director
PAUL BYRNE Operations director
BILLY HUGGARD
Published monthly by Mediateam Ltd., 55 Spruce Avenue, Sandyford, Dublin 18. A94 RP22
Telephone (01) 294 7776
Fax (01) 294 7799
ISSN: 1393 0753
Flashback to 1994: A year of milestones
As ShelfLife magazine celebrates its first issue, 1994 was a year filled with historic moments both globally and in Ireland. Here's a reflection on some of the headlines that made waves:
Nelson Mandela became South Africa's first black president on 10 May, marking a monumental moment in the nation's history and the end of apartheid. The world mourned the loss of Kurt Cobain, frontman of Nirvana, who passed away on 5 April, leaving an indelible mark on the music world.
In international sports, Brazil triumphed at the 1994 FIFA World Cup on 17 July, winning their fourth title by beating Italy in the final in the United States.
Wet Wet Wet’s ‘Love is All Around’ dominated the Irish music charts for much of the year, becoming a pop anthem. Albert Reynolds was serving as Taoiseach, while Mary Robinson continued to inspire as Ireland’s first female president.
Music continued to play a huge role in Irish culture: Charlie McGettigan and Paul Harrington won the Eurovision Song Contest on 30 April with their song ‘Rock 'n' Roll Kids.’ During this event, Riverdance made its iconic debut at the Point Theatre, captivating the world with a performance that left "the small hairs rising on the back of every Irishman's neck," as described by the late broadcaster Terry Wogan.
On 26 May, Jack Charlton, the beloved manager of the Republic of Ireland soccer squad, was awarded the Freedom of the City of Dublin at a ceremony in College Green.
In Irish sports, Offaly made history in the All-Ireland Senior Hurling Championship with a dramatic win over Limerick (3-16 to 2-23), remembered as the ‘Five-Minute Final’ for its extraordinary ending on 4 September.
From politics and sports to music and film, 1994 was truly a remarkable year that set the stage for many of the cultural and historical milestones to come.
Contents September
ShelfLife
COVER STORY
28 Over the past three decades, ShelfLife has been dedicated to providing insightful and comprehensive coverage of the grocery retail trade in Ireland. To commemorate this occasion, Donna Ahern reached out to valued partners to hear their insights to get a broader understanding of the pivotal moments that have shaped our industry
NEWS&ANALYSIS
FEATURES&REPORTS
26 A winning formula: Earlier this year, Cian Murphy was appointed chief executive officer of National Lottery. He talks to Donna Ahern about what internal transformations and brand changes that we expect to see under his leadership
38 The rest is history: Reflecting to 1997 Tesco made retail history when it bought out Quinnsworth and Crazy Prices. Geoff Byrne, COO talks to Donna Ahern about how the move was a major
development for the industry
68 Why Ireland needs to close duty-free loophole on tobacco: Ireland must close a loophole in duty-free that lets people as young as 17 bring tobacco and alcohol into the country, the head of a retail association has said. ShelfLife reports
76 Social Diary: Check out who’s been out and about this month!
16 Crime: There is a sharp rise in shoplifting with a particular focus on Dublin City. However, shoplifting is a national
epidemic, and it continues to rise, writes Tony Gallagher
18 HR: The EU Pay Transparency Directive is a key tool to help combat the numerous structural obstacles hampering compliance with the principle of equal pay for women and men, writes Caroline Reidy
20 Recruitment: To commensurate ShelfLifes 30th anniversary, Nikki Murran reflects on how retail recruitment has evolved over the years
NEWSGRID
The top news stories in FMCG and retail from across
Ireland
FSAI issues eight Closure Orders in August
The Food Safety Authority of Ireland (FSAI) recently reported that eight Closure Orders were served on food businesses during the month of August for breaches of food safety legislation.
Dr Pamela Byrne, chief executive, FSAI, warned that there is a legal responsibility for food businesses to act responsibly and ensure the food they provide to their customers is safe to eat.
Dinnertime is an ‘important ritual’ to majority of Irish households
80% of people in Ireland still believe that dinnertime is an important ritual that brings their family closer together, research shows
As part of SuperValu’s new ‘Dinner Time Well Spent’ campaign, it has launched a comprehensive study on the current state of dinnertime rituals in Irish households.
The findings reveal both the enduring significance of family mealtimes, and the increasing challenges posed by modern lifestyles.
The research shows eight in 10 expressed a desire to share more meals together, recognising the importance of this time spent with loved ones.
Additionally, 92% of households with children over five years old want to have dinner together more often yet one in five are only doing it twice a week.
Korean consumers eye Irish beef for health boost
In May, Ireland gained export access to South Korea, one of Asia’s top beef importers.
Bord Bia’s research, based on a survey of 1,000 respondents, found that consumers associate beef with health benefits due to its high protein content, with grass-fed beef considered healthier
South Korea’s per-capita beef consumption is 17kg annually
Tipperary
baker crowned winner of Aldi’s bread
baking competition
Aldi has announced Julia Sommer from Tipperary as the winner of its bread baking competition. At the grand finale on 3 September at Airfield Estate, Dublin, Julia impressed judges with her seeded sourdough.
More than half of Irish consumers choose sustainably produced food in weekly shop
More than half of Irish consumers asked (51%)* now claim to actively look for and purchase sustainably produced food products with almost nine in 10 (87%) believing producers should be supported to be as sustainable as possible
The findings* are revealed in research as part of Nestlé’s KitKat Breaks for Good campaign in Ireland spotlighting the importance of quality production and the integral role of cocoa farming families in the iconic KitKat chocolate treat.
Dunnes reclaims the title of Ireland’s top grocer
Dunnes has reclaimed its position as Ireland’s top grocer, according to the latest data from Kantar The Irish retailer holds a 23.6% market share with growth of 9.4% year-on-year, in the four weeks to 1 September 2024
Tesco holds 23.5% of the market, up 10.4% year-on-year SuperValu holds 19.9% of the market with growth of 2.5%.
Lidl holds 13.7% share with growth of 6.9% year on year Aldi holds 11.8% market share with growth of 1% year on year
Take-home grocery sales increased by 5.4% during the period, as Irish households prepared for the new school year
Her prize includes €15,000 and the opportunity to have her bread stocked in Aldi stores nationwide
CCPC investigates Coca-Cola HBC’s proposed purchase of BDS Vending
The Competition and Consumer Protection Commission (CCPC) is to carry out a full Phase 2 investigation into the proposed purchase of BDS Vending Solutions Limited (BDS Vending) by Coca-Cola HBC Northern Ireland Limited, an indirectly owned subsidiary of Coca-Cola HBC AG Under competition law, the CCPC must assess certain mergers and acquisitions to prevent negative effects on competition. ■
Centra initiative makes saving simple
Centra Simple Savers is the new initiative from Ireland’s leading convenience retailer designed to make on-the-go shopping easier, quicker, and more cost-effective for customers across the nation.
Lighting up Centra stores nationwide from the 5 September, Simple Savers offers a surge of mega value deals that help customers save time money, and effort.
Focusing on convenience, the initiative allows shoppers to quickly identify great deals by looking out for rounded simple prices right across the store.
Offers include lunch box staples such as Carrolls family pack of ham for €3, pink lady apples (5 pack) for €1.50 and Frubes at just €2 each.
Dinner made easy with mix and match ready meals two for €8, and unbeatable offers in Centra’s Spanish Wine sale starting from just €8.
Centra is also introducing Simple Savers Tips & Tricks, a social series sharing practical advice for saving money, time, and effort in everyday tasks.
Leading the content series online is teacher Tadgh O’ Donovan who will be showcasing the best tips for everyday life.
Be it Back to School or snacking, these tips are designed to help customers make the most out of their days and shopping experience at Centra, keep an eye on @centra_irl.
Centra will also be offering a selection of prizes across the campaign via Instagram.
To be in for a chance to win a selection of prizes, followers are invited to comment on the competition posts sharing their own top tips & tricks to get through the day with ease
Avonmore launches ‘Vitamins and More’ beverage
Avonmore has introduced ‘Vitamins and More,’ a new concept combining vitamins and protein.
Its new delicious low-calorie blend of water, juice and tea is a refreshing drink with benefits including immunity, energy and protein.
Each 330ml serving contains only 34 calories, high in whey protein and delivers a range of vitamins and minerals including Vitamins B, C, D and zinc. Immunity support: Vitamin C contributes to normal function of the immune system.
Energy release: Vitamin B12 contributes to normal energy yielding metabolism.
High in protein: Protein contributes to the growth and maintenance of muscle mass.
Vitamins and More can be enjoyed any time of the day as a refreshing thirst quencher or a meal accompaniment.
It is packaged in a recyclable mainly paper based carton sourced from responsibly managed forests.
Vitamins and More is an exciting innovation for Tirlán’s as it represents a step out of the dairy category for the Avonmore brand into the functional water space.
Capitalising on the trends of functional health and well being the product is a new to the market vitamin water which uses protein as a key differentiator.
The product is now available in SuperValu, Centra and Spar stores with more to follow.
Musgrave appoints Luke Hanlon as managing director of SuperValu and Centra
Musgrave has appointed of Luke Hanlon as managing director of SuperValu and Centra. Hanlon, who has been leading the SuperValu and Centra business on an interim basis since March this year, will transition to his new position from his executive role as Musgrave’s chief supply chain officer
Commenting on the appointment, Noel Keeley, CEO, Musgrave, said: “Luke’s [Hanlon] appointment reflects the success he has had across multiple roles with Musgrave, ranging from supply chain, to transformation, and subsequently human resources.
“Having led the business on an interim basis for several months, Luke is strongly positioned to continue his leadership of SuperValu and Centra, working closely with our valued colleagues and committed retail partners across the country
“Luke brings a wealth of knowledge and proven leadership to this position, and I look
forward to working with him to continue to develop world-class brands, offering outstanding customer focused food and beverage experiences.”
A Musgrave veteran of 21 years, Hanlon held senior operational roles with Kerry Group before joining the Company in 2003 as an operations manager
Hanlon is a chartered director with the Institute of Chartered Directors Ireland and a graduate of the Irish Management Institute (Masters of Business) and University College Cork (BSc Food Science)
Hanlon added: “It is a great source of pride for me to lead SuperValu and Centra, two iconic Irish brands at what is an exciting time for the retail sector
“What sets SuperValu and Centra apart is not just our rich heritage in food and brand innovation, but our unique network of independent retail partners across Ireland.
Meade Farm launches new National Carrot Day
The humble spud’s even more humble cousin, the carrot, deserves more attention according to Meade Farm, who grow and pack root vegetables, brassicas and potatoes in Lobinstown, Co.Meath. It invited the public to join them in celebrating a new National Carrot Day on the third Friday in August. “While everyone has gotten behind having our own National Potato Day, carrots haven’t received as much attention, despite playing a key role in the Irish diet,” explained Patrick Meade of Meade Farm. Ahead of the launch Meade invited everyone to make their favourite carrot dish on the 16 August and take a moment to appreciate the amazing nutritional content of the carrot.” Meade Farm collaborated with chef Adrian Martin to create a new recipe that showcases the fresh, crunchy tastiness of the Irish carrot; he has produced a new take on the summer BBQ salad with a Carrot & Coriander Salad that features carrots and coriander in a zesty citrus-based vinaigrette.
Testing it on their workforce of 375 at a summer staff BBQ, the feedback from employees was excellent. “We dished out our new carrot salad and found that even people who wouldn’t normally eat carrots raw loved chef Adrian’s recipe,” observed Jeni Meade “How many vegetables can be eaten raw or cooked, are used for savoury dishes or a dessert, while also being incredibly healthy? Of course it deserves its own national day!”
“I look forward to working with our dedicated retailers, and all my colleagues at Musgrave, to build on our reputation for quality fresh food, strong value, consistent support of local producers and unmatched expertise and customer service across our store networks.”
Ignite your aspirations at the Forde Suites
Discover a new way to convene at the newly reimagined Forde Suites at The Johnstown Estate This inspirational space is perfect for hosting your corporate meeting or event. Whether you need an intimate setting with utmost privacy or a grand ballroom for large-scale events, this versatile venue can be tailored to your exact needs.
The Forde Suites feature elegant, inspirational interiors with art deco elements and abundant natural light. They include a private entrance and reception, a stunning Orangery with a cocktail bar and garden terrace, a grand ballroom, and four additional meeting rooms. Beyond this inspirational space, your guests’ experience will be elevated with exceptional food, warm hospitality, cutting-edge technology, and everything you need to achieve your aspirations.
The Forde Suites at The Johnstown Estate are surrounded by 120 acres of woodland and countryside It has complimentary parking for up to 750 vehicles and a helipad and is located less than 35 minutes from Dublin City Centre and the International Airport. Beyond the boardroom, our Estate offers luxury accommodation options and Ireland’s Premier Spa Resort, as well as a 1,300sqm Leisure Club featuring a 20-meter pool and state-of-the-art gym facility, along with sports training team facilities.
With a total capacity for over 1200 guests (theatre style) and up to 750 guests for gala dinner, The Grand Ballroom is the largest of our meeting rooms. Spanning over 890m², The Grand Ballroom divides into four separate suites The Kay, The Mable, The Shackleton, & The Wilde Accessible via a private entrance with a Foyer and an Orangery, The Grand Ball room is ideal for single-room conferences and corporate receptions, exhibitions, car trade shows, social events and so much more.
Experience the cuttingedge event technology at The Forde Suites, where a seamless blend of in-person and virtual capabilities opens infinite opportunities. The state-ofthe-art hybrid technology presents an impressive array of features to ensure an exceptional guest experience.
(PIC: L-R) Roy White, and the MeadeFamily: Eleanor, Emily, Jake, mascots Sophie and Jamie, Charlie, Patrick holding Harry, Dovile, Philip Sr. and Philip Jr. (Pic: James McCabe)
Luke Hanlon, managing director of SuperValu and Centra
Tenderstem broccoli set to thrive in Ireland with
new local growers
Tenderstem® has proved a big hit with Irish households enjoying a doubling in sales figures within the past three years.
It is set for continued success in the Irish market due to stronger local partnerships, increased grower support, and a targeted marketing campaign highlighting its sweet, nutty flavour.
Coregeo, the master licensor and Global Fresh Exotics, licensee in Ireland, plan to triple Tenderstem® sales by 2034, leveraging strong relationships with local growers like Millview
Farm and The Thorpe Family Organic Farm.
“On our 250 acre farm we grow a mix of brassica crops and of course Tenderstem,” said Chris Keane, owner of Millview Farm.
Keane notes they walk the crop every day and harvest twice a day to ensure its freshness.
“The flavour of Tenderstem broccoli di ers from standard broccoli, it has a much sweeter and nuttier taste – it’s actually become my kids’ favourite vegetable. We grow Tenderstem exclusively for GFE and we’re so delighted to see it on the shelf.”
NDC Guarantee boosts confidence in Irish dairy products
The NDC Guarantee appears on some 340 milk and cream products in the Republic of Ireland, ranging from brand leaders to ‘private label’ or ‘own label’ products which are on sale in Ireland’s top multiples – Tesco, SuperValu and Centra.
Since 2009 the NDC Guarantee has adorned Irish dairy products on dairy aisles across Ireland.
An NDC guarantee gives consumers the confidence that their milk and cream purchases have been produced to the highest quality standard and sourced from local dairy farmers.
The NDC trademark is given to all products farmed and manufactured within the Republic of Ireland that are fully traceable.
Once an entity is a member of the NDC, pays its levy and complies with the terms of an executed trademark licence, it is permitted to use the mark with a small annual administration contribution.
Selfpay and Musgraves expand payment solutions to 700 stores
SelfPay has announced its partnership with Musgraves Ireland.
This collaboration will allow SelfPay’s cuttingedge PayStations to be located in more than 700 Centra and SuperValu stores nationwide. SelfPay has deployed more than 11,000 selfservice PayStations across Europe. The company will extend its reach in Ireland through its partnership with Payzone.
With the integration of SelfPay Stations, customers at Centra and SuperValu stores will experience the timesaving and innovative payment solution.
Its self-service technologies provided by
SelfPay o er a myriad of benefits, including increased store e ciency, reduced sta costs, and enhanced accuracy in transactions.
“As a customer of SelfPay, I can confidently say that this innovative self-service platform has not only streamlined the process but also eliminated any concerns regarding fraudulent activity,” said Chris, store manager, Centra Ballinasloe.
Chris highly recommends SelfPay to anyone looking for a reliable and e cient solution for their financial needs.
For more information about SelfPay, please visit www.selfpay.com
Spar announces competition for National Tree Day 2024
Spar has announced its fourth year of Spar National Tree Day sponsorship, in partnership with The Tree Council of Ireland.
Spar National Tree Day, which takes place on Thursday, 3 October 2024, calls on children, teachers and parents to take the pledge and plant one of the 2,000 Native Irish Hawthorn tree saplings that are free to primary schools.
The theme for this year’s Spar National Tree Day is “Trees are Magic – Draíocht na gCrann”.
Each fairy door will have a QR code for parents to scan, share their child’s wish and be in with the chance of making their child’s wish come to life.
This year’s campaign focuses on the native Hawthorn tree, also known as Crataegus monogyna or An Sceach Gheal.
“Through this collaboration we aim to enhance awareness and engagement with our natural environment, leaving a lasting legacy for future generations,” said Colin Donnelly, sales director, Spar. ■
The Tenderstem® team will be at the National Ploughing Championships, 17 – 19 September, Rathineska, Co. Laois.
Pictured: (L-R) Lynn Shaw of Coregeo; Chris Keane of Millview Farm; Richard Moore of Global Fresh Exotics and Lorraine Fountain of Coregeo
Grainne Seoige and Mark Keller pictured at Bloom
Cormac Downey and Brendan Fitzsimons of the Tree Council of Ireland; Colin Donnelly and Helen Lalor of Spar
SelfPay PayStation
Fluorescent lighting is on borrowed time. Upgrade and reduce
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lighting
costs by up to 70%.
With the EU directive to phase out fluorescent lighting now in place for Irish businesses, there’s never been a better time for a fully funded lighting upgrade to help you make guaranteed savings of up to 70% on your business lighting costs. We’ll replace your old fluorescent lighting, managing the entire process from start to finish
Find out more at energia.ie/lighting
CSNA NEWS
Stop Crime Against Retailers
CSNA in collaboration with ShelfLife will be holding a conference in October to cover a number of retail security topics such as shoplifting, robberies & violence, theft by employees, fuel theft at forecourts by drive-offs, impact of illicit tobacco and counterfeiting, break-ins and burglaries, cyber security issues and risks, legal and compliance issues for retailers etc.
Crime against retailers is an ongoing threat to our industry, inflicting significant financial losses that eat into our margins and reduce profitability. Beyond the financial impact, these crimes result in physical harm to staff, property damage, and deep emotional scars that can last a lifetime.
We really need your assistance in identifying the level of lawlessness in the country as it affects you.
Please scan the QR code to complete the survey.
Higher electricity bills from October - act now to minimize increase
Members are most likely unaware that a new PSO (Public Service Obligation) Levy has been approved by CRU and will lead to an unwelcome addition to your electricity bills from October.
The PSO Levy was not applied last October, and for the previous 12 months (October ’22-Sept ’23) , the CRU approved a credit to energy customers due to the phenomenal surpluses being made by the electricity companies.
Detailed calculations provided to the Energy Regulator suggests that there will be a shortfall of €251 million. The amount of credit applied by way of the 2022/23 Decision was €491 million, but no one needs reminding the appallingly high cost of electricity at that time.
The primary objection that business customers have to the PSO Levy is the lack of a level playing pitch; Medium and Large customers have their Levy calculated on the capacity of their business, rather than their actual consumption.
There have been extraordinary energy-saving devices put into our businesses which have reduced consumption, but as long as your energy provider is billing you based on the original information given to
them by the Network provider, the MIC (Maximum Import Capacity). If the MIC is too high, you will be paying for more capacity than you need.
The new Levy is set at €18.86 per kVA (Annual) or €1.57 per kVA (Monthly). If your MIC is 50, then your monthly bill will have an extra 50x €1.57 applied, (€78.50, or an extra €942 in the 12 month period).
Over the past two years, the PSO Levy did not feature as a business
expense but from next October, it will ensure that your bill is more expensive. You may wish to seek the advice of your electrician and conduct a survey of your actual needs, rather than the capacity of load that was accorded to the premises when it was first connected to the Network. ESB Networks are obliged to reduce capacity where warranted and while there may be a charge, in many instances the savings exceed this charge.
European pickpocket gang targets Dublin city centre tourist spots
Gardai are investigating the criminal group targeting popular Dublin city centre landmarks
Businesses in the city centre have called for a “unified strategy” to combat the criminal group consisting of predominantly women who travelled from mainland Europe on EU passports. The gang targets tourist landmarks like the Guinness Storehouse, Temple Bar, and Dublin Castle.
Gardai investigating the group believe they operate in several countries across the EU. Vincent Jennings, CEO of the Convenience Stores and Newsagents Association of Ireland, told The Pat Kenny Show on Newstalk: “We need good CCTV monitoring and Gardai close by to assist security officers.
“This is a small group of people
who can be identified. If you harass them and follow them to the point where it’s not worth their while, they will go away. We need a coordinated approach, and it’s
encouraging to see that on the Luas and buses, people are being warned to be wary.”
Mr Jennings added that GDPR rules are protecting criminals and professional claimants rather than protecting society as businesses are forbidden from circulating pictures of people, their attire, and their names. He demanded a more “streamlined system” for businesses to report thefts.
He added: “It shouldn’t always be the case that everyone has to call 999, which is now our instruction. You have to call 999 where reports are centrally coordinated and effectively colour-coded. I understand the term ‘petty crime,’ but it’s not petty if your business is on the line and this is happening 10 or 15 times a day.”
Tourist hotspot Temple Bar, Dublin
CSNA NEWS
CSNA NEWS
CSNA DEALS PARTNER
GUS O’HARA National President, CSNA
Envipco acquisition of RVM company Sensi poses legitimate concerns from beleaguered small retailers
When Re-Turns’ technical department ran the rule across the Irish start-up Sensi giving them a coveted Approved status, this allowed them to seek the imprimatur of such groups as BWG Foods.
It was the start of a particularly difficult time for over one hundred convenience stores that had placed orders for the Sensi RVM. From very early days, many of the machines failed to carry out the most basic of functions. The company which had received significant financial support from Enterprise Ireland had chosen not to instal a compactor, leaving containers capable of being re-used and perhaps more disturbing for retailers, contributing to regular breakdowns and
clogging the machines inner workings.
What was the least expensive machine became the most problematic one, leading to many retailers demanding full refunds for what was being widely acknowledged as being a design disaster.
Two companies must share the blame, Sensi and Re-Turn; the machine manufacturer was given considerable latitude to fix the problems and timelines of all units being retrofitted with working compactors, and remedial works on the electric housing also being carried out by the end of October.
The retailers were provided with additional bins to collect the returned containers (noncompacted) and were given to
understand from Sensi that the solution was imminent.
Last Friday, without warning, a letter from Sensi to the hundred customers to whom they had sold the flawed machines informed the hapless retailers (who had each paid over €12,000) that another company on the Re-Turn Approved list, namely Envipco , had acquired them and that they would be managing the retrofit project.
The Association has raised our concerns with Re-Turn, who we consider having a primary Duty of Care to all retailers taking part in the Deposit Return Scheme, and who neglected to notice the lack of compliance and adherence by Sensi to the original technical specifications.
We are concerned that this acquisition may lead to further delays in providing a working machine to those retailers trapped in a situation not of their making and having to continually replace collection bins and arrange more frequent pick-ups. It is also evident that with the increased volumes, there are unwelcome visitors from flies and wasps, not ideal in HACCP-compliant outlets. We have also been shown evidence of increased activity of another type of pest- thieving gangs rummaging through the uncrushed containers and stealing entire contents for subsequent “re-cycling” and ultimate reward.
Once we get clear timelines from Envipco (with whom many of our members deal) we will advise. ■
Retail theft is not a victimless crime
Shoplifting is increasing at an alarming rate, this month’s article has a particular focus on Dublin city. However, shoplifting is a national epidemic, and it continues to rise, writes Tony Gallagher
Retail crime costs retailers an estimated €1.62 billion every year, according to the Irish Small and Medium Enterprise Association.
The Taoiseach has stated in recent media interviews that he will soon receive the report from the Dublin City Taskforce which he convened earlier this year, the taskforce was tasked with bringing recommendations to improve the public realm, safety and experience in the city centre, with the aim of making the area a more thriving, attractive and safe cityscape. In an interview on Newstalk on the 30th of August ’24, the Taoiseach referred to the GPO stating that it has the potential to be a“focal point” as part of a plan to rejuvenate Dublin city centre, a positive statement, yes!
Over the last two years I have given interviews to the media on a
range of topics and particularly on anti-social behaviour and crime in Dublin City (#Dublin After Dark, Virgin Media Documentary). The General Post Office (GPO) in Dublin’s O’Connell Street is a symbol of the founding of the Nation, it is a National focus point and tourists internationally identify with it. O’Connell St and the city centre receives a footfall of approximately 100 million people a year and a substantial percentage of that number is tourism related. The method of policing of O’Connell Street is a barometer on how policing nationally is judged, if our national promenade is not sufficiently policed it will have an influence on public opinion and their perception of safety. Garda resources must follow the footfall, if there are 100 million visitors to
Dublin City each year then it is logical that the level of policing at city center stations needs to increase, the frontline high visibility policing should be the priority
Safety first
The City Centre is a commercial, tourism and entertainment zone, people visit the city to enjoy the experience, and it is legitimate for them to have a reassurance that they will be safe. Diners enjoy outdoor dining experience; they like to take in the view of a vibrant city and restaurants attract more diners because of outdoor seating.
The reality is different, and it starts with begging. It is almost impossible to enjoy alfresco dining and drinks outside any premises without been intruded upon by beggars and in most cases they have addiction issues, the sight of addicts approaching customers more than once in an evening is enough to convince a diner not to return. It is also unsightly to witness beggars taking up a position directly outside high street shops, customers almost have to step over them or walk around them to enter the shop There is an undertone to this begging, the staff inside the shops are afraid of the profile of persons that beg, many of the same beggars also turn to shoplifting and impose themselves at coffee counters to help themselves causing hygiene issues, it is intimidating for staff
Frontline support
I am in Dublin City on a weekly basis providing frontline support and consultation to several retail stores on either side of the Liffey, I listen to the accounts of the level of theft and the experiences of the frontline retail staff. It is frequently the case that staff are subjected to abuse, racist comments and assaults, they are afraid to go to
court and give evidence in cases where shoplifters are apprehended, why, because they see no meaningful sanctions being applied by the courts. It is frequently the case that recidivist offenders are granted bail, so the staff see them back in the shops
I can state from my conversations with store managers and the Gardaí that there are approximately twentyfive very prolific offenders engaged in shoplifting in the Dublin City, these persons are known but the wheel of justice is very slow to adequately deal with these offenders.
Criminal Justice (Public Order) Act 2011
There is a specific offence under the Criminal Justice (Public Order) Act 2011, it is an offence under Section 3(3) of the Act to beg outside a business premises, the retailers that I represent and work with are calling for this legislation to be enforced. If the begging issue is dealt with it will solve many other issues but it must start here, visitors and tourists to the city must see real evidence of high visibility policing to change the perception around public safety. It should be an absolute priority that visitors and tourists to the city should see real evidence of high visibility policing on a consistent basis to change the perception around public safety. ■
EU Pay Transparency Directive
The EU Pay Transparency Directive is a key tool to help combat the numerous structural obstacles hampering compliance with the principle of equal pay for women and men, writes Caroline Reidy
The EU Pay Transparency Directive measure is designed to stop the practice of pay secrecy, improve transparency in wage rates and career trajectories, and support effective implementation
Three key measures are introduced by the Directive:
• Implementing public reporting measures (Gender Pay Gap Reporting)
• Creating new information rights (for everybody); and
• Refreshing the concepts of the equal pay regime
Enhancing Pay Transparency
One of the EU Pay Transparency Directive’s key goals is to prevent income discrimination by improving compensation visibility. Annually, employers with more than 100 employees must also report on their wage gap between men and women. After 2025, the employer mandate would also apply to employers with 50 or more employees. Employers also need to report all pay differences between employment categories, so the workforce has a clear picture of where they stand in terms of achieving genuine equal pay within an organisation
Gender Pay Gap reporting
The Directive sets out that employers with more than 100 employees must report on their gender pay gap annually Starting in 2025, this threshold will decrease to 50 employees. It is a requirement
of the reporting, that a break-down by employment category is provided, providing a full picture of the pay equity within an organisation.
Disclosure of pay information
From commencement of the EU Pay Transparency Directive, vacancy notices will be required to include the initial pay level or range, and employers will no longer be allowed to ask potential hires about prior salaries. These measures are intended to ensure that applicants can negotiate compensation based on the value of the job and their qualifications, rather than being anchored to past earnings.
Employee rights to records
Employees have the right to request details of their own pay, and information on average pay levels of their colleagues, broken down by gender for comparable work
Employers are required to provide this information within 60 days upon request, promoting transparency and enabling employees to address unjust pay gaps
Addressing pay inequality
The Directive also introduces powerful measures to address and close the gender pay gap, including:
1. Burden of proof on employers
The Directive places the burden of proof on employers to show that there was no discrimination in relation to pay. This is a significant departure from the
current standard in discrimination and equal pay cases, where an employee must first present facts that suggest discrimination before the burden shifts to the employer to prove otherwise.
2. Full recovery of back pay
Employees who can demonstrate that they were paid less than others due to discrimination are entitled to full recovery of back pay. Unlike other frameworks that may cap back pay, the Directive mandates comprehensive compensation, potentially exposing employers to significant financial liability if they fall short.
3. Joint pay assessments
If a gender pay gap of at least 5% is identified and persists after six months, employers must conduct joint pay assessments with employee representatives. This involves a detailed review of pay practices to identify and remedy unjustified disparities.
Key actions for employers
The upcoming Pay Transparency Directive will impose additional compliance requirements on employers. Employers should consider using the three-year window to conduct a gap analysis of their current practices against the future expectations outlined by the Directive.
Key actions include:
• Assessment of current practices: Review and identify any potential discrepancies in existing remuneration and progression policies within the business. Plan how and when to address these gaps in alignment with the Directive’s requirements.
• Organise worker categories: Evaluate how“categories of workers” are structured within the organisation and determine the criteria for defining these groups
• Update data management: Assess whether current data storage and collection processes need to be updated to ensure timely processing of information requests.
Managing director
The HR Suite
If you are an organisation based in the Republic of Ireland and require further information or advice relating to HR, please do not hesitate to contact The HR Suite’s office on (066)7102887 or email info@thehrsuite.com
• Analyse gender pay gaps: Generate reports to identify any significant gender pay disparities between different worker categories. If gaps are detected, consider implementing strategies to reduce them. For instance, a large organisation with a gender pay gap exceeding 5% between worker categories may need to investigate the causes and take corrective action before potentially facing a joint pay assessment
Conclusion
The EU Pay Transparency Directive is a significant step forward in the ongoing effort to achieve true pay equality between men and women across Europe Employers must proactively adapt to these changes by reviewing their current practices, updating their data management processes, and addressing any gender pay gaps As the Directive’s implementation draws nearer, organisations that take these steps now will be better positioned to ensure compliance and promote a fair, equitable workplace for all employees. If you are an organisation based in the Republic of Ireland and require further information or advice relating to HR, please do not hesitate to contact our office on (066)7102887 or email us at info@thehrsuite.com. For more information visit https:// thehrsuite.com or read our blog. ■
CAROLINE REIDY
30 years of retail recruitment
To commensurate ShelfLife’s 30th anniversary, Nikki Murran reflects on how retail recruitment has evolved over the years
In honour of Shelflife’s 30th year milestone this month I thought it would be fun to reflect on the changes in recruitment over the last three decades.
When our founder Barry Whelan started recruiting, we had a fax machine, recruiters smoked at their desks and everyone wore a full suit every day, there was no zoom calls, every interview was in person and WhatsApp didn’t exist!
The evolution of technology has obviously had some of the biggest impacts on how we recruit, from how we advertise, how candidates apply and how candidates are referenced to how we communicate between candidates and employers. But there has also been a shift of focus to include soft skills, a heightened awareness on diversity and inclusion, the emergence of employer banding and of course remote working has been added to the mix.
Market changes
The market has flipped several times over the last 30 years. If you look back to 1994, the year of ShelfLife’s first publication, unemployment was nearly 15%, so jobs were in short supply, with an abundance of candidates on the market. Some notable retailers of the day would have included Crazy Prices, Quinnsworth, St Bernard’s Dunnes Stores and Superquinn
Notably Aldi and Lidl had not yet joined the market
By 2001 the unemployment rate has drop as low as 4% where is would stay for the next number of years while Ireland experienced the Celtic Tiger Era. Like today’s market, candidates where scarce
and many turned away from jobs in the retail sector Until 2009. By 2009 Ireland was experiencing a recession and unemployment was back to 12% and continued to stay at this level over the following eight years, peaking in 2013 at nearly 14%. During this era, it was a client driven market with employers once again having ample candidates available for every open job. The last ten years has seen a steady decline in unemployment, bringing us back to today – near perfect unemployment and retailers again shouting out for talent to remain in the industry!
Attracting candidates
30 years ago, retailers looking to attract candidates would place an ad in the Irish Independent – on a Thursday – which included an address you could post your CV to and a landline number for more information.Today we have a multitude of professional online job board forums, as well as a dedicated social media platform in LinkedIn. Mind you, the old process of an “apply within” sign is still holding firm! I guess some things don’t change after all. Radio Ads also went through a phase in the early 2000’s but later died out too.
One of the more amusing trends I have noticed over the last decade is how candidates present themselves for interview. As recent as 10 years ago, every candidate wore a full suit, and every man wore a tie to an interview. This was a given, even for trainee managers or apprentice butchers and bakers coming straight from school – they borrowed a suit if they didn’t have
one.Today, more and more candidates show up in much more casual attire – sometimes too casual. Fashion retailers no longer wear suits, but dress to match the brand they represent, junior candidates believe a pair of jeans and their best runners is a full effort and whilst some still wear suits, it appears ties are mostly a thing of the past!
Unemployment figures fall
Over the last 15 years, as the unemployment figures have come down, candidates’ behaviours have shifted substantially, nearly directly in line with the unemployment trend. The market is now full of passive candidates, rather than active With the emergence of CV databases like Indeed and LinkedIn, increasing numbers of candidates have an expectation of being approached or headhunted, rather than compiling a CV and submitting it With the acceptance of online interviewing, there is now a reluctance to travel too far for interviews Whereas go back even 12 years and I don’t ever recall a candidate refusing to come to Dublin to meet me, weather they were travelling from Donegal or Cork, regardless if the job was for Deli Supervisor or Store Manager, they came, no questions asked. There has also been more unsavoury candidate behaviour –many retailers have plenty of stories of no-show interviews,
counter offered candidates and new starters leaving after a week
At the risk of sounding old, these things didn’t happen when I worked in retail – or certainly not to the extent of todays candidates
It’s hard to know if it’s an era thing or reflective of today’s economy or perhaps both?
‘Broader’
wish list
I’ve enjoyed watching the changes by clients over the years as they have moved from a wish list for potential candidates which included all hard skills to a much broader wish lists, which now, nearly always, include softer skills. Most roles I had registered when I started recruitment cited things like – experience with store ordering, stock takes, floor standards, newspaper returns etc. Now, skills such as having an ability to lead people, bring their team in on the journey and increase customer engagement are much higher on the priority list
The best retailers have gone from being excellent managers to outstanding leaders instead.
And finally – formality – the whole level of formality has changed – we have gone from cover letters addressed to“Dear Sir” 30 years ago, to today’s world of Text and WhatsApps!
True to Barry Group’s purpose of Growing Together, their retail partners, suppliers and team recently celebrated their annual conference and awards in the Lyrath Hotel, Kilkenny. Built on a key pillar from their business strategy, ‘Winning in Retail’, this event not only uncovered key insights from guest speakers and suppliers to aid their ambitious endeavors, but also celebrated their winners in retail during their awards ceremony which celebrated top performing stores across the Costcutter and Carry Out symbol
groups along with their Supplier of the Year category.
Headlined by Fulfil founders Tom Gannon and Niall McGrath who shared their experiences on building winning brands, the conference covered key topics including retail leadership, wealth management, category management, retail execution and store management. In addition, the event sponsors DIAGEO, Mondelez, Coca-Cola Hellenic, JTI, Aryzta and the National Lottery facilitated the ‘Retail Expert Series’ where they gave insights
into their businesses and shared key actions with attendees on how to win in retail.
“While a large proportion of retail success happens at execution level, there is so much more to be accounted for. We believe that the retailer themselves play an integral role and require investment just like the store.”, shared Jim Barry, Managing Director. To support this viewpoint, conference sessions were
Costcutter Store of the Year: Fitzpatrick’s Costcutter, Kilmihil
Costcutter Store of the Year, Medium Format: Wallace’s Costcutter, Wellington Bridge
Costcutter Store of the Year, Medium Format: Wallace’s Costcutter, Wellington Bridge
Costcutter Store of the Year, Convenience Format: Fitzpatrick’s Costcutter, Kilmihil
Carry Out Express Store of the Year: Rodger’s Carry Out, Scariff
Carry Out Best Wine Store: Downey’s Carry Out, Barrack St.
Carry Out Store of the Year: Reynold’s Carry Out, Clongriffin
Carry Out South West Regional Winner: Galvin’s Carry Out, Carrigaline
Carry Out North West Regional Winner: Heffernan’s Carry Out, Tipperary Town
Carry Out Best Spirit Store: Keller’s Carry Out, Nenagh
Carry Out North East Regional Winner: Reynold’s Carry Out, Clongriffin
Carry Out North East Regional Winner: Reynold’s Carry Out, Clongriffin
hosted by Richard Collins, Managing Director of Walfrid Private, a leading wealth management service and Stephen Doyle, Managing Director of Mazza Management Consulting.
“Outside of it being our conference theme, winning in retail a mindset, and one that we foster and nurture in Barry Group. However, we cannot achieve this alone and it does require partnership between our Barry Group team, our retail partners and suppliers. The value of days like today
is that we can share our insights and start a conversation, which will fuel growth and success as an outcome for all parties.”
Following the conference, the Barry Group Awards celebrated the high standards across the Costcutter and Carry Out symbol groups, along with the top scoring suppliers vying for Barry Group Supplier of the Year.
“While our conference is a fantastic opportunity for our retailers to refine their skill and learn of new
opportunities to implement, our awards ceremony is vital ingredient to the day as we highlight the successes which have been achieved”, shared Edwina Lucey, Sales Director “These successes are no small feat Across both the retail and supplier awards, they acknowledge retail excellence across many disciplines” Notably on the night, Jim Barry shared that the independent auditing process results had the tightest margins for a placement that has been witnessed
Costcutter Best Forecourt Winner: Fitzpatrick’s Costcutter, Kilmihil
Costcutter Best POS Execution: Stafford’s Costcutter, Clonard
Costcutter Best Impulse Offering: Costcutter, Windy Arbour
Costcutter Best Bakery Winner: Tierney’s Costcutter, Ennis
Costcutter Best Deli Winner: Doherty’s Costcutter, Ballybofey
Costcutter Best Off Licence Winner: Doherty’s Costcutter, Carndonagh
by the group which signified a rise in standards across the group.
Deservingly winning the overall Costcutter Store of the Year award, Fitzpatrick’s Costcutter, Kilmihil, Clare represent the very best in the Costcutter estate. Their longstanding commitment to excellence in customer service, store standards and their local involvement and bringing the brand to life were acknowledged by the auditors and key factors which made
them successful. Continuing the celebrations, Reynold’s Carry Out, Clongriffin, Dublin was awarded Carry Out Store of the Year. Worthy winners of this award, Reynold’s Carry Out were selected for their comprehensive service offering and continuous dedication to enhancing customer experience.
In the Barry Group Supplier of the Year awards category, notable winners included DIAGEO for Best Alcohol Supplier, Pilgrim Foods
for Best Chill and Fresh Supplier, and Tayto Snacks for Best Ambient Central Billing Supplier. However, the Overall Supplier of the Year was awarded to Mondelez for their outstanding application and service to every facet of the Barry Group account.
Barry Group would like to take the opportunity to thank their retail partners, suppliers and event sponsors for their ongoing support and partnership.
Best Ambient Central Billing Supplier: Tayto Snacks
Best Chill, Fresh and Frozen Central Billing Supplier: Aryzta
Supplier of the Year: Mondelez
Best Alcohol Supplier: DIAGEO
Sustainable Supplier of the Year: Britvic
Carry Out Best Beer Store: O’ Brien’s Carry Out, Tyrrelstown
Carry Out Best Whiskey Store: Fleming’s Carry Out, Muckross Rd
A winning formula
Earlier this year, Cian Murphy was appointed as the new chief executive officer of the National Lottery, and his leadership is expected to bring significant transformation both internally and externally. In a recent conversation with Donna Ahern, Murphy shared insights into his vision for the future of the National Lottery, focusing on internal operational shifts and brand evolution that are aimed at enhancing its performance and appeal to a modern audience
Earlier this year,the National Lottery celebrated a remarkable milestone: creating 1,000 millionaires since its inception.This achievement highlights the significant role that the National Lottery has played in transforming lives across Ireland for decades.Retailers,who have served as the primary point of contact for lottery ticket sales,have been instrumental in this journey,helping to create winners in every county
As the new CEO of the National Lottery,Cian Murphy brings a fresh perspective and a clear focus on growth, innovation,and responsibility.In his conversation with ShelfLife,Murphy outlines his vision for the future of the National Lottery,emphasising internal transformations and strategic brand shifts designed to keep the lottery exciting and secure for its players.Murphy’s leadership marks a new chapter for the National Lottery,with a strong emphasis on balancing growth and modernisation while keeping the core values of excitement,sustainability,and safety intact.His vision is clear: to keep the National Lottery a cherished and responsible part of Irish life for generations to come Murphy, says:“Internally,we're focused on redesigning our games to better align with customers changing tastes while remaining faithful to the heritage of the National Lottery.We are also investing in information,communication and technology to streamline our processes and improve the overall customer experience,both in retail and online.”
“Our goal is to modernise the National Lottery while staying true to the values that have made it a trusted institution in Ireland,”he notes.
“You can expect to see new initiatives that emphasise our connection to the communities we serve in terms of local wins and highlight the positive difference that National Lottery funding makes across the country. ”
Player Protection strategy
Player Protection strategy is an important element of the National Lottery’s overall business strategy Creating a safe onlineandretailenvironmentisessentialforcustomerstoplayin
“Player protection is at the heart of what we do,and we take our responsibility to provide a safe playing environment very seriously.It’s also vital for us commercially that players see and understand the importance we place on player safety,” Murphy highlights.
“We have implemented a robust Player Protection programme that includes both online and in-store safeguards Online,we use advanced technology to monitor playing patterns,enforce mandatory age verification,and provide tools for players to set limits on their spending and playing time We also offer a wide range of personalised exclusion options for those who need them.”
Think 21 ID policy
Within the National Lottery’s retail network,it has introduced a Think 21 ID policy and rolled out extensive signage outlining that one must be at least 18 to play National Lottery games.“Regular Mystery Shops are conducted across the network and our on-going training programmes continue to support our retailers to ensure they are provided with clear information about responsible play and the risks of gambling, both online and in our retail outlets.By creating a comprehensive support system for our players,we aim to foster a safe and enjoyable environment for everyone,”he explains.
“All new games are devised with responsible play at the forefront of our minds and must be approved by the Office of The Regulator of The National Lottery prior to going on sale.”
Recent acquisition
InAugust 2023 PLI was acquired by La Française des Jeux So how will this move will benefit Ireland’s National Lottery and its many stakeholders?
“The acquisition is a significant development that brings substantial benefits to Ireland’s National Lottery and our stakeholders.The collaboration allows us to draw on FDJ’s experience to further enhance our product offerings, introduce innovative gaming experiences,improve our best practice in Responsible Gaming and Corporate Social Responsibility as well as operational efficiency,”Murphy says.
“For our stakeholders,including players,retailers,and the broader community,this acquisition ensures that we can continue to grow and deliver on our commitment to Good Causes across Ireland.It strengthens our ability to provide substantial funding to these causes while maintaining high standards of integrity and player protection.The support and knowledge brought by FDJ will help us adapt to changing market conditions and ensure the long-term sustainability of the National Lottery,”he continues.
“It’s important to underline that the acquisition of Premier
Cian Murphy, CEO, National Lottery
Retailers contribute significantly to our business growth by providing visibility and encouraging participation through point-ofsale promotions and personal interactions with customers.
Lotteries Ireland (PLI) by FDJ only relates to a change in the ownership of the shareholding of PLI.The National Lottery continues to be a state asset for the benefit of Good Causes and regulated by the Regulator of the National Lottery.In addition,all contractual commitments,including commissions paid to retailers,remains unchanged”
Supporting the arts
The National Lottery actively funds projects in the arts & culture,sport,heritage,youth,community,health & wellbeing,education and the Irish language sectors which makes a real difference to lives and communities across Ireland.While National Lottery players raise the funds for Good Causes,the National Lottery has no role,either directly or indirectly,in allocating Good Causes funding
“National Lottery funding is crucial in supporting a wide range of Good Causes across Ireland,but as you mentioned, we do not have a direct role in the allocation of these funds. The allocation process is ultimately managed by the Dept of Public Expenditure NDP and Reform (DPER) and is distributed across various government departments and agencies responsible for different sectors,such as health,arts and culture,sport,and community development,”he notes.
“Organisations interested in applying for funding should contact the relevant department or agency that oversees the area in which they operate.These bodies typically have specific criteria and application processes in place,which are designed to ensure that funds are distributed fairly and effectively to projects that have the most significant impact.I encourage all potential applicants to visit the official websites of these departments or agencies to find detailed information on how to apply.”
PLI welcomes the recommendations set out by the independent Indecon report into the distribution and acknowledgement of Good Causes funding.
“We are delighted to learn that DPER is implementing one of these recommendations shortly in the publication of an annual Good Causes report which will hopefully give some transparency into how Good Causes funding is
distributed and details around who receives this vital funding,”Murphy gushes
“We look forward to working with the Department in the coming years to roll out further recommendations to ensure that retailers and players clearly understand the breadth of Good Causes supported in their respective communities.”
Retailers role
Retailers are a cornerstone of the National Lottery’s business model,playing a critical role in the distribution and accessibility of its products.Their physical presence in communities across Ireland makes it convenient for players to participate,and their engagement with customers isundoubtably key to its success.
“Retailers contribute significantly to our business growth by providing visibility and encouraging participation through point-of-sale promotions and personal interactions with customers,”he explains.
“As we continue to expand our retail network and invest in our instore point-of-sale,the role of retailers will remain essential Their ability to connect with players on a local level,coupled with our support through training and marketing initiatives,ensures that we can continue to grow our reach and impact.”
Business growth
The retail landscape is evolving rapidly,with several key issues impacting business growth One of the primary challenges is the changing shift in shopper behaviour as well as the growing trend towards digital and online shopping, which has affected foot traffic in physical stores Additionally,economic pressures,including rising costs and changing consumer spending patterns,also can have an impact on retail sales.
“Another key issue affecting growth is Lottery Betting (also known as lotto betting or bookmakers’lotto),which involves a player predicting the results of a named lottery draw operated by the National Lottery and placing a wager
on the outcome of the draw Players can engage in Lottery Betting in bookmakers’premises,or increasingly,online.The big difference with Lottery Betting is that it permits players to place bets on a National Lottery draw without buying a ticket in their local store and without any contribution to local or national Good Causes,”he explains.
“On our side,we are committed to the implementation of a bookmaker Lottery Betting ban.We feel this is a necessary step to protect the success of our retail partners and the ongoing funding to Good Causes nationwide,”Murphy adds
Lottery betting
The National Lottery exists today because of the“significant efforts”of the retail agents who have supported the National Lottery within their communities since its establishment in the mid-1980s.“The impact of Lottery Betting on our retail agents is significant – over the last five years,our research indicates that our retail agents have lost commission worth €61 million in consumer expenditure that was diverted to Lottery Betting”he says “This is a significant loss for the local retailers and postmasters who service their communities, particularly in rural areas,throughout the State.”
Bright future
It appears that the future of the National Lottery is bright, with numerous opportunities for growth and innovation
“We are focused on expanding our product offerings and enhancing the player experience through new technologies and platforms.This includes continuing to invest in our retail network presence,making our games more accessible and engaging for a broader audience,”he says
“In terms of our collateral in-store,we want to focus on local win stories.We are embarking on a programme that will highlight National LotteryWins across our portfolio through the stores that sold those winning tickets.We also plan to deepen our commitment to responsible gaming and community impact By leveraging the expertise of our new partners at FDJ,we will continue to uphold the highest standards of integrity and player protection while increasing the contributions we make to Good Causes across Ireland. Our vision is to ensure that the National Lottery remains a positive force in society,delivering entertainment and supporting communities for many years to come,”he says
Concluding the interview Murphy says that is excited about the future and loosk forward to leading Premier Lotteries Ireland into its new chapter with“optimism and determination.” ■
Mace Kilbarrack sold a winning €3.5 million Lotto ticket
National Lottery Euromillions Ireland only raffle win Cobh, Co. Cork
Celebrates
Over the past three decades, ShelfLife has been dedicated to providing insightful and comprehensive coverage of the grocery retail trade in Ireland. To commemorate this occasion, Donna Ahern reached out to valued partners to hear their insights to get a broader understanding of the pivotal moments that have shaped our industry
Arnold Dillon, director, Retail Ireland
Dillon, director, Retail Ireland
“The COVID-19 pandemic was a time of unprecedented challenges for individuals, families and businesses, but it also brought into clear focus the vital role of the grocery retail sector, and those who work in it.
“Grocery retail was at the coalface of the crisis. Firstly, managing massive demand surges in stores and major supply chain disruption. Then ensuring the provision of food and vital products to customers during a global health emergency. At all times, working tirelessly to safeguard the health and wellbeing of staff and customers.
“Over a very short period of time, often days, businesses radically transformed how they operated and staff worked tirelessly to ensure that everyone, especially the most vulnerable in our society, didn’t go without.
“At a time of national and international crisis, the grocery trade stepped up and played a central part in the response This is something the sector can be very proud of.”
Agnese Filippi, country manager, Coca-Cola Ireland
Filippi, country manager, Coca-Cola Ireland
“The emergence of the experiential economy has been a transformative development in the sector, coupled with the growth of convenience and on-the-go consumption. Together, these trends have redefined and will continue to reshape the grocery retail and FMCG sectors.
“The experiential economy has emerged and become a cornerstone of Ireland’s economic landscape Encompassing hospitality, retail, travel, food, drink, tourism, entertainment, technology, events, and organisations in the arts, cultural, sporting, and heritage sectors, the experience economy now supports 330,000 jobs in total and accounts for about €4 billion in annual spending on goods and services.
Coca-Cola is now at the centre of that economy, creating memorable digital and live experiences that connect people and create real magic - whether at local festivals or through innovative retail partnerships.
“The past 30 years have also seen a remarkable growth in the demand for >>
>> convenience and on-the-go consumption. Irish consumers increasingly seek quick, accessible options that fit seamlessly into their busy lifestyles. The sector continues to evolve and one trend we are seeing from consumers is increased environmental consciousness. Through initiatives like the recently introduced Deposit Return Scheme, beverage companies are balancing business growth, with a vision to grow the right way These demands have reshaped the FMCG sector, driving innovation in packaging and ensure that consumers can enjoy their favourite beverages wherever they are.”
Caroline Reidy, managing director, The HR Suite
“Without doubt the introduction of discounters was a game changer in the Irish grocery retail landscape It brought the introduction of huge competition and the other retailers stepped up to this challenge and differentiated even more with fresh food and speciality offering and superior customer service which we now see in stores like SuperValu and Dunnes Stores.”
Arnold
Agnese
Caroline Reidy, managing director, The HR Suite
Ciarán Mollahan, managing director, JDE
Ciarán Mollahan, managing director, JDE
“I have worked with suppliers to the retail trade in Ireland since 1997. Rather than one stand-out moment in the industry, I believe a series of events have contributed to how the grocery retail trade is today. The arrival of Tesco in 1997 followed by Aldi and Lidl a few years later transformed the retail landscape This was complemented by the explosion of high-quality convenience stores. Musgrave’s central distribution implementation in the 1990s changed how suppliers set up their route to market.
“Our adoption of the Euro as our currency and its relationship with UK sterling led to inflation that we’ve never recovered from. This situation worsened since the announcement of Brexit in 2016 and its implementation in recent years. On a more positive note, the range of products on offer to Irish shoppers has improved greatly, reflecting consumer behaviour out of home being replicated by consumption at home This is particularly true for categories that I’m familiar with such as beer, spirits, dairy-free & health foods and of course, coffee. The COVID-19 pandemic underlined the important role that the grocery retail trade plays in Irish society and it is important that we remain mindful of this into the future.”
Colm O’Neill, managing director, Solv-X
“The market which our grocery retail customers operate in has changed significantly from a non-food perspective with” both a diminishing of specialised nonfood stores, notably in smaller towns, and on the other side a growth in discount stores.
“The changing habits of consumers in terms of driving convenience shopping and in particular the growth of brand new categories such as mobile phone accessories and vaping have been the major change for us in the last 30 years supplying the Irish grocery market.
“These new categories along with evolution of traditional categories such as homewares and stationery have allowed retailers offer their customers a more complete shopping experience while gaining real incremental high profit business.”
Jim Barry, managing director, Barry Group
Jim Barry, managing director, Barry Group
“There have been so many milestones over the past 30 years. From a Barry Group perspective, a standout moment was when we made the decision to move to a 100,000 sq. ft warehouse in 1998, which positioned us as a business with a national and internation presence. During this time, we also launched our first symbol offering into the retail trade The advancements we made during this time put foundations in place for where our business is today.
“Looking at the trade through a broader lens, I believe the launch of DRS was significant due to the enormity of the task at hand and the short window of time it had to be executed within.
“The way the trade worked together in cooperation to deliver such a large project was impressive. The benefits that will derive from this scheme will have such long lasting benefits for future generations. I feel that all partners involved from suppliers, IT partners, wholesalers, retailers, Re-Turn and trade organisations deserve credit for delivering such a big project.
“During all these milestones, the one thing that was consistent was the role that ShelfLife played and the support they have offered the trade Thank you so much for your collaboration and support over the past 30 years!”
David Melinn, country manager, BAT Ireland (P.J. Carroll & Co)
David Melinn, country manager, BAT
“The retail landscape for nicotine products has changed so dramatically in just five years, let alone thirty! We have worked with our valued customers across the country to adapt to many changes over the years, including the rollout of plain packaging for cigarettes in 2017 At BAT Ireland, we’re particularly proud of bringing new generation products into the Irish market, including Vype vapes in 2018, which we now all know as Vuse*, and the launch of Velo* tobacco-free nicotine pouches in Ireland just over a year ago
“When I began working at BAT as a sales rep twenty years ago, I never anticipated that I would be a country manager overseeing the launch of tobacco-free products into Irish retail. Adult nicotine users now have a choice >>
>> across a range of potentially reduced risk products when they enter a store, and we know that Irish retailers take great pride in ensuring staff are appropriately trained in selling agegated products, and that they act responsibly Congratulations to ShelfLife on this great milestone – and here’s to the next thirty years!” *18+. This product contains nicotine and is addictive.
For adult nicotine users only
Paul Henderson, CEO, DMG Media Ireland
CEO, DMG Media Ireland
“While the retail landscape has changed dramatically over the years and the challenges continue to multiply for owners, ShelfLife has been a constant source of information, representation and a powerful voice for the trade for the past 30 years. Because of their great work over three decades, the editorial team know the origins of many issues which best places them to guide in the decisions of the future. We wish the team every success for the next 30 years and beyond.”
David Vaz, circulation manager, DMG Media Ireland
circulation manager, DMG Media Ireland
“DMG Media Ireland have enjoyed a great relationship with ShelfLife and were very proud to have been the main sponsors for both the Grocery Management awards and C-Store awards over the years. Throughout our time as sponsors it was rewarding to see how well the retail trade adapted to the various changes to their businesses and how they accepted new guidelines.
“During the last 30 years, newspapers have played a major role in recycling returned copies and retailers have contributed by ensuring that all full copies are made available for collection daily This has led to the success of over 90% of returned copies being recycled and keeping to industry targets.
“We have also a seen massive change in customers shopping behaviour and none more so than the impact of COVID-19
“Newspapers, being an essential service carried on publishing and every effort was made to ensure that retailers would receive supplies normally The demand for the printed copy of newspapers was never in doubt and played a key role in keeping readers up to date and informed. Of course, this would not have >>
Colm O’Neill, managing director, Solv-X
Paul Henderson,
David Vaz,
>> been possible without the hard work and dedication shown by retailers and their staff The trade showed their professionalism by remaining open, introducing social distancing and ensuring that all of their customers would feel safe and enjoy the shopping experience.
“As a supplier of the Irish Daily Mail, The Irish Mail on Sunday and Business Plus magazine to the trade, we value ShelfLife as a quality trade journal.”
“The most stand out for me in the last 30 years has been the consolidation in the grocery market, previously Quinnsworth, Roches Stores, L&N, Pettitts, BM Burke, Dunnes, Crazy Prices to name a few, I guess change has to happen.”
Aengus King, director, Drinks Ireland | Spirits
“For the Irish spirits’ sector, no single moment captures the success of the past 30 years of grocery retail trade for Irish spirits. We have seen significant growth, especially in relation to Irish Whiskey, premium Irish gin and Irish Cream.
“Where once there was only one Irish gin on grocery off-licence shelves, today customers can find a variety of options from over 40 producers across the island, all expressing their individual taste and local identity Gin’s share of the spirits category rose from 5% to 13% in the space of the past decade alone and this transformation showcases the dedication of producers and the exceptional quality of Irish gin.
“Similarly, Irish Whiskey has gone through a renaissance of its own. In 2010, there were just four working distilleries on this island of Ireland, but now our premium product is being produced is now being produced in 50 Irish distilleries. This reflects the broader evolution of the spirits market in Ireland. These changes underscore the dynamic growth of the sector, making Irish Whiskey and premium gin key players in the retail landscape and a testament to the industry’s ongoing success We are so proud of the quality coming from this island and our >>
>> success as customers continue to support local producers. I can’t wait for the next 30 years!”
Geoff Byrne, COO, Tesco Ireland
“For me, it’s the evolution and innovation of online shopping in the industry Our online business – grocery home shopping and Click+Collect – is the longest running and most established online grocery business in Ireland – we were the first retailer to invest in online food retail and deliver it at scale The strategic role it played and the vital resource it became during 2020 was something no one could have predicted.
“It continues to deliver double-digit growth for our business, and we’re continuing to develop new customer propositions – for example, we’re in the process of rolling out same day delivery and Click+Collect right across the country From August, customers can order their goods before 12 noon; and collect or receive delivery timed with getting home from work or school etc. That will be a real game changer for our thousands of online customers.
“Congratulations to Shelflife on its 30th anniversary The retail industry is an extremely valuable contributor to the national ecosystem of Ireland – from employment to community supports to sustainability leadership - we should all be proud of our industry and its value to the country.”
“The introduction of the German supermarkets to the Irish Retail Market was a huge shake up, not only changing the way Irish consumers shop but their loyalty with independent stores. This has also effected the supply chain driving down cost prices. Their introduction however has led to Irish convenience stores becoming more competitive and offering consumers more choice than ever before which is a great opportunity for both retailer and shopper
“The second is the COVID-19 pandemic, where retailers across the country became front line workers. Convenience retail especially had an even more important role to play in the >>
>> community with shop owners and staff them risking the unknown to ensure their customers were supported, shelves stocked and had food at home for their families.”
“From a coffee retail perspective, one of the most stand-out moments in the grocery trade in Ireland over the past 30 years has been the dramatic shift in consumer preferences towards premium and specialty coffee.
“Driven by the rise of café culture and influenced by global trends, coffee wholesalers have expanded their focus to include the retail market. Grocers that once stocked a limited range of instant coffee now dedicate entire aisles to a variety of premium coffee, from single origin to Fairtrade blends.
“Enhanced knowledge in coffee means consumers are increasingly seeking out ethically sourced, premium quality coffee. Irish consumers are much more discerning, investing not only in premium coffee but also in the tools to brew café-quality coffee at home
“As a coffee supplier in both the B2B and B2C sector, this transformation in consumer preference and growing expertise has challenged us to continuously scale our offering and enhance our presence across retail stores, café shelves, and our online webstore, to meet the evolving expectations of the market.”
“The COVID-19 pandemic was a defining moment for the Irish grocery retail sector, showcasing its remarkable resilience and adaptability Grocery retailers swiftly implemented safety protocols and maintained supply chains, becoming vital community lifelines as other retail sectors shut down.
“This period tested the industry’s strength and transformed shopper behaviour, with a significant shift toward contactless payments and more openness to online shopping within grocery Through these challenges, the sector emerged stronger and wiser, reaffirming its essential role in Irish society.”
Jason McSteen, sales manager, Nearby Ireland
Jeffrey Long, managing director, Java Republic
Sharon Yourell Lawlor, managing director, Think Plan Do Consulting
Sharon Yourell Lawlor, managing director, Think Plan Do Consulting
Jeffrey Long, managing director, Java Republic
Congratulations to ShelfLife on turning 30!
BWG Foods is delighted to congratulate John McDonald and the team in ShelfLife for 30 years of outstanding service to the grocery retail industry in Ireland. Your passion and support are well regarded and appreciated. Everyone in BWG Foods wish you all the success for many more years to come and look forward to continuing to work with you in the future.
Kevin Donnelly, managing director, Britvic Ireland
“In my view, the launch of the Deposit Return Scheme, Re-turn, has been one of the most important moments in the Irish grocery trade over the past 30 years. Three years in the planning, and the result of great collaboration across the trade, seven months in, the Irish DRS is already ahead of most other DRS schemes globally
“Over 450 million units have been collected, generating high quality material for re-use This circular economy initiative is something to be proud of and shows what we can achieve when we work together for the good of the planet.”
“For me one of the stand-out moments over the past 30 years was Actimel arriving in Irish supermarkets in 1999 Actimel was one of the first yogurt shots aimed at improving everyday health and it created a desire amongst shoppers to look for more than just great taste from their products, but to think about the health benefits too.
“Since then, it’s been great to see the consumer adoption of functional health products increase, as people become more aware of the role nutritious food plays in maintaining overall health.”
“In the past three decades, one of the most transformative milestones in the Irish grocery retail sector has been the introduction of Minimum Unit Pricing (MUP) in 2022. This policy, aimed at curbing the sale of alcohol at dangerously low prices, marked a significant >>
>> shift in how alcohol is retailed and consumed in Ireland.
“It underscored the importance of responsible retailing - a principle that NOffLA has championed since its inception in 1991. This legislation not only aligns with our longstanding advocacy for public health but also represents a critical moment where policy and responsible retail practices intersected to safeguard communities across Ireland. It also means that the high levels of excise on alcohol, often cited as a public health solution, are no longer required.”
Leo Crawford, group chief executive, BWG Group UC
“The grocery retail trade has experienced huge changes over the last three decades. I’ve been involved in retail for 30 years and it’s unbelievable to compare the levels of service and range or quality of products. Even when you look over the last 10 years, at how the customer experience, the variety of fresh food services and technology has evolved, it’s almost unrecognisable There’s been an incredible amount of innovation when it comes to meeting consumer demands for convenience, value, and quality
“The biggest overall change for me has been the growth of the local retail store in Irish communities, becoming the best supporters of the local economy. The increasing investment in local retail has helped to strengthen communities and create a more resilient retail environment.
“It you asked me to narrow it down to a moment in time or a particular period, I’d probably point to the way that local retailers responded to the COVID-19 pandemic. It was a very challenging time but they proved themselves to be a core part of the communities they serve, and key to Ireland’s strong social fabric, and a prosperous economy. I could not have been prouder of how EUROSPAR, SPAR, MACE, LONDIS and XL retailers all around Ireland, and their teams, stood up to that challenge.”
Rachael
Luke Hanlon, managing director, SuperValu & Centra
“I think the biggest “stand out” moment of the last 30 years in retail was the COVID-19 pandemic. It was clearly an immensely challenging time for every community throughout Ireland. I am so proud of the way colleagues and retailers went above and beyond to serve their communities, ensuring that the most vulnerable were taken care of There is no doubt that the pandemic shone a spotlight on the magic dust of our independent retailers, their knowledge of their local customers and their commitment to serve their community
“We had to transform the way we worked, and it was absolutely inspiring to see the agility and pace of change implemented in order to replenish our shelves every day.
“We enhanced our online shopping and home delivery services to ensure everyone in the community was taken care of Our retail colleagues remained active and responsive to customers in-store day in and day out, providing an excellent service, in the safest manner Despite increased logistic challenges, we had 500 trucks operating around the clock to ensure our store network was fully stocked. Everyone from store colleagues to our supply chain staff stepped up to the plate, showing real agility to deliver for customers in difficult times and I am very proud of that.
“As we look forward to the next 30 years, we will ensure that we continue to meet and exceed our customers’ evolving needs. Key to all of that will be evolving our offering to meet changing consumer preferences in convenience, health and wellness and value, continuing to embrace technology to enhance the customer experience in-store and online, and driving forward on our sustainability journey to reach our ultimate goal of net zero by 2040.”
Golden Eye Consultancy Ltd.
“A significant transformation happened January 2002 with the shift from the Irish Punt to the Euro. The Punt coins depicting symbols of Ireland’s agricultural heritage, the pig, horse and cow had been replaced.
“For retailers, the transition was a monumental challenge Stores had to update pricing systems, recalibrate cash registers and “train staff to manage both currencies. December 2001, The Irish Independent cost £0.71, a pack of 10 John Player Blue cigarettes approximately £2.64.
January 2002, The Irish Independent cost €1.10, and 10 John Player Blue cigarettes €3.50
“Despite these challenges, the switch to the Euro ultimately benefited the Irish grocery trade by streamlining cross-border transactions and prompting modernisation in retail operations.”
Killian Barry, country director, Danone Ireland
Reggie Walsh, operations manager, NOffLA
Kevin Donnelly, managing director, Britvic Ireland
Luke Hanlon, managing director, SuperValu & Centra
Killian Barry, country director, Danone Ireland
Leo Crawford, group chief executive, BWG Group UC
Reggie Walsh, operations manager, NOffLA
Rachael Hayden, marketing consultant, Golden Eye Consultancy Ltd.
Hayden, marketing consultant,
Nikki Murran, director,
Excel
Nikki
Murran, director, Excel
“Oh wow – how can anyone pick one moment across 30 years? I have so many memories, many of them personal – getting by first tabard for my first shift, the day my dad got the keys to his new store and we worked through the night closing out the stocktake, bagging potatoes as a 10 year old and feeling so important, my first shift on the deli, my first shift in charge of closing a store, middle of the night alarm calls, getting the phone call to say I had got the job as an area manager with Lidl, opening a brand new store with Lidl, and so much laughter – with customers, with colleagues and at myself at times! Other moments that spring to mind are industry changers – the introduction of the discounters, the change of the punt to the Euro, the passing of Ben Dunne and Fergal Quinn – two giants of our time
“But for me if I must pick one moment – it is this – it’s the moment that the entire retail industry stepped up during a pandemic, when the rest of the world stayed indoors. In October 2020 when there was still huge uncertainty, The Irish Times published a study citing that customer-facing retail workers where five times more likely to test positive for COVID-19, that’s a prevalence of 20% compared to an infection rate of 1% at the time of the study
“When you think back to the fear in those early months it makes it all the more remarkable that whilst most were staying at home and disinfecting their groceries, scrubbing their hands, making banana bread or watching Tiger King , retailers where contending with panic buying, social distancing restrictions and covid outbreaks.
“In the early days of the scary unknown –retailers up and down the country stepped up, shift after shift, day after day – in face masks, visors, and gloves. Many of these retailers where part time others vulnerable plenty of them were scared, yet they showed up And really – I can’t think of a more incredible moment to pay tribute to.”
Shane Vaughan, head of marketing Ireland/ UK, ARYZTA Ireland/UK
Shane
Vaughan, head of marketing Ireland/UK, ARYZTA Ireland/UK
“The Retail Convenience trade has changed significantly over the last three decades especially across the Food to Go and Bakery sectors where we as Cuisine de France participate
“In the 90’s the landscape began to shift towards convenience. Offers began to expand to include ready-to-eat meals and prepacked bakery items. We saw the introduction of microwaveable meals and bakery goods that catered towards busy lifestyle We saw the introduction of freshly baked bread in store. The focus was on convenience without compromising on taste
“The 2000’s saw innovations that allowed for longer shelf lives and improved quality of food offerings. At the same time there was a growing awareness of health and nutrition, and retailers responded by offering low-fat and organic products. In the bakery sector we saw the introduction whole grain and healthier options such as brown bread.
“The 2010’s saw the emergence of online shopping and delivery services became more prevalent and then access to food became easier Data was being collected which could then be analysed to start offering bespoke solutions.
“More recently sustainability has become a key focus in Food to Go and Bakery and consumers are more concerned with where and how the products are sourced, how it is packaged and wastage
“As trends change into the future, consumers will look for more healthier solutions which have been sourced in a sustainable way We as suppliers will need to evolve and be more agile to meet the changing needs.”
“30 years ago, Feargal Quinn transformed Irish retail by launching the first loyalty programme, Superquinn’s SuperClub Today, loyalty programmes are a cornerstone of customer marketing, with Ireland leading Europe in engagement—an average consumer participates in seven programmes.
“Retail loyalty in Ireland has evolved from simple stamp cards to omnichannel digital platforms that offer personalised customer experiences. Programmes are no longer just about transactional rewards; they foster brand loyalty, improve customer lifetime value, and provide data-driven insights for retailers. Effective loyalty programmes differentiate brands and create deeper connections with customers through personalised communication, rewards, and social responsibility initiatives.”
“I think our several lockdown periods during the COVID-19 pandemic created the most memorable universal impact during the past 30 years. The Irish grocery and FMCG industries should take a bow for the way everybody leaned in to maintain supplies and services to the public despite the many challenges faced. People involved in manufacturing, international logistics, localised order processing, distribution, and especially retail all contributed to keeping the shelves fully loaded and the shopping experience as comfortable as possible for the consumer
“While unfortunately some other countries experienced bare shelves and rationing of stocks, the Irish grocery trade stepped up admirably and delivered in a memorable way In my mind other noteworthy moments over the past 30 years include the sale of several multiples like H. Williams, Quinnsworth and Superquinn, the growth of SuperValu, the arrival of Tesco and the German Discounters, the resilience of Dunnes Stores as a major Irish independent multiple
“Also the growth of Symbol Groups and Forecourts, the availability of cheaper alcohol in a wider number of outlets, the movement towards Private Label while generating a corresponding requirement for trusted brands, the demise of many high streets nationally, shopping on-line with home deliveries, and the tap and go cultural shift.”
“The most extraordinary thing about the Irish retail grocery market over the past 30 years has been the ability of Ireland’s independent family owned food/convenience shops to take on all the challenges, constantly reinvent, re-invest in and adapt their stores and continue to hold over a third of the market share in a highly competitive sector
“There have been many key moments –introduction of self-service supermarkets, scrapping the Groceries Order; arrival of global multiples, dealing with the post Celtic Tiger crash. >>
>> “Ireland’s independent grocers have bounced back every time and still manage to run successful stores and supermarkets in every town and village serving local communities in a unique sustainable award winning way every day.
Congratulations to all at Shelflife on your 30th anniversary and thank you for the important part you have played in supporting and promoting the independent grocery sector.”
Colin Gordon, marketing expert
Colin Gordon, marketing expert
“In my opinion the most stand-out moment of the last 30 years was the removal of the ban on below cost selling - it fundamentally changed the buy-sell relationships in the grocery trade, allowed alcohol to be sold below cost (which cannot have been good for society) and caused a rupture in how basic grocery items are valued by consumers and the trade (witness the price ‘promotion’ of vegetables).
“All of this was so well flagged but ultimately >>
>> ignored by politicians who have no expertise in the matter and do not suffer the consequences. #RaceToTheBottom”
Jim O’Connor, national sales manager, The National Lottery
Jim O’Connor, national sales manager, The National Lottery
“Over the past thirty years, the Convenience and Forecourt sector in Ireland has undergone a remarkable transformation. What were once ordinary corner shops have evolved into worldclass food emporiums, offering high-quality products and an exceptional variety of food and beverages to Irish consumers. This shift is a testament to the industry’s relentless drive for innovation, delivering outstanding shopping experiences across the country
The National Lottery has mirrored this evolution. Since the transition from public to private operation, significant investment in modernising technology and equipment has
driven impressive growth in retail sales. A few key milestones include raising over €6.5 billion for Good Causes, supporting more than 4,500 projects annually, and recently celebrating our 1,000th millionaire, with over 1,000 players winning in excess of €1 million since 1987.
“None of this progress would be possible without the dedicated retail owners and staff who are at the heart of this dynamic industry.”
Caroline Reid, head of client services, Shopper Intelligence Ireland
Caroline Reid, head of client services, Shopper Intelligence Ireland
“The standout feature of the Irish grocery market is the intense competition between players of similar size (in terms of value share) So for me the stand-out moment(s!) were when new players entered the arena (Tesco in 1997, Aldi and Lidl at the turn of the millennium, now with more combined share than any of the three core mults). These moves set up the competitive context of all the other big moments in the last 30 years.” ■
The rest is history
Reflecting to 1997 Tesco made retail history when it bought out Quinnsworth and Crazy Prices. Geoff Byrne, COO talks to Donna Ahern about how the move was a major development for the industry
As COO what has been the highlight of your career with Tesco Ireland?
There are too many to mention, but my first store manager role in 1994 was a great moment. My approach has always been to work hard at the role I’m in and take the opportunities that were presented to me I’ve had lots of different leadership roles throughout my career, in retail, people management and online shopping – so the continuous variety I’ve experienced has been a real highlight.
I have a great sense of pride when I think back on how the team managed the Covid-19 pandemic. The ability of everyone to pull together for the good of the country, our communities and each other was something very special.
What inspired you to pursue a career in retail?
Like many, I started first as a part-time job at school to earn some pocket money; and the rest is history!
I’ve had great mentors during my career and have always been encouraged to take on the next role ahead of me and it has served me well so far. The core of retail is great people and that’s something that has kept it interesting all
these years. You meet so many different people through the cut and thrust of the retail world; and that makes it always interesting, and never boring.
What keeps your passion for retail alive after all these years?
The pace, the constant change, and the evolution of technology within retail means we don’t ever get to rest on our laurels. There’s huge scope for the development of a person within the retail industry and one of the most inclusive, meritocratic industries to develop a brilliant, varied, and impactful career It can be relentless but, in the end, it’s worthwhile, too.
Reflecting to 1997 when Tesco made retail history when it bought out Quinnsworth and Crazy Price, can you tell me about your experience during this transition and also the impact that it made on the Irish grocery industry?
It was March 1997, and the news broke, Tesco was to acquire Quinnsworth, Crazy Prices and Stewarts in Northern Ireland.
It was huge news at the time; £630m worth of a deal involved 57 Quinnsworth stores and 21 Crazy Prices in the Republic. This was a major development for the industry, as Tesco had attempted to make a mark on the Irish grocery sector in the 80s, previously
Within the business there was huge excitement, each store manager was flown over to the UK to see the best of Tesco stores; this dispelled a huge amount of fear and apprehension.
There was natural anxiety about the change at a national level including going so far as Government commissioned reports about it all, but it all went through competition approval and off we went.
Over the next few years, the Quinnsworth and Crazy Prices chains were rebranded as Tesco Ireland, using a white-on-blue variation of our now famous Tesco logo We opened our first store under the Tesco name in Athlone in 1997 and it recently underwent a more modern revamp.
The changeover was, at first, relatively slow and steady, with the Quinnsworth and Crazy Prices names staying on adverts for some time after the launch of the new
identity. Our initial policy was not to change the name over the door until the store had been upgraded to our Tesco standards, in some older stores this meant a significant rebuild of the premises. The first fully rebuilt store opened in Maynooth in 2000, which has since been redeveloped again as a Tesco Extra and is one of the busiest we have
Looking back there was scepticism about the impact Tesco would have; but nearly 30 years later, we’re very proud of our role in the industry; our role as an employer, our impact as a neighbour in our communities supporting thousands of good causes, and a buyer of Irish food and drink where we work with over 500 Irish suppliers.
How has Tesco Ireland changed during the time that you have been with the company?
Like all businesses, we’re always reviewing our efficiency, agility, and ability to do our jobs. That always-on focus is what keeps our business, and indeed the industry, so competitive.
30 years ago, Tesco acquired 70 odd stores; through decades of investment, we’re now one of the largest private sector employers in the country; with 13,500 colleagues and an indirect responsibility for 45,000 jobs.
As the country has evolved socially and culturally, so too has our company culture. Making Tesco a place where all colleagues have opportunities to succeed is at the heart of our approach to supporting our colleagues in their careers and making them feel welcome
No matter your gender, ability, ethnicity or belief, Tesco is a place where everyone is welcome, with diversity and inclusion embedded in our values. This is central to the way we operate as a business and is what drives our ambition to better represent the communities we serve.
Geoff Byrne, COO, Tesco Ireland
Tesco supermarket, 2024
What are the most important lessons you have learnt during your time at Tesco Ireland?
I’ve learned to always surround myself with good people, good mentors, and good teams. The truth is you’re only as good as the team you build and foster, so, I always make a point of hiring people who are smarter than I am. How does Tesco Ireland stay current with industry trends?
We have a very agile team, and we’re obsessed with learning. We are consuming data, customer insight, supply chain trends and shopping behaviour trends all day every day. We actively listen to colleagues, customers and our communities and adapt and respond to do what we can to be of service and act in the right way.
According to the latest data from Kantar, Tesco holds 23.1% of the market, up 7.5% year-on-year. What is the secret behind the success? Research shows that Tesco currently has the strongest trip frequency growth amongst all retailers in Ireland, up 6.7% yearon-year, contributing an additional €46.4 million to your overall performance. Can you tell what you are doing to entice the shoppers back on such a regular basis?
We operate in a highly competitive marketplace. We currently have circa 23% market share, and
often the differences at the top are less than 1%. There’s intense competition to be at number one in the market share but we know market share is just one measure of performance. We prefer to look at the market more holistically, how best we’re serving customers and supporting our communities.
A measure that we do look to is volume performance– which tells a different story – we are consistently number 1 on volume – meaning we sell more packs than anyone else in the market which is a demonstration that our value led strategy is working well.
From a personal perspective what really makes the difference for me, and is often undervalued, is the role of great service delivered through our colleagues in Tesco storefront, Artane, Co Dublin, 2024 Our customer experience data tells us time and time again how our colleagues go above and beyond to help in the smallest of ways; but these truly make the most difference to our customers. From our delivery drivers remembering the name of the new baby of the household they are delivering to, or the little extra help that a customer with a hidden disability needs in a busy store environment, or even just having a chat about the weather; it really makes all the difference from our values perspective, if not
represented in the black and white of market share!
How has the Irish grocery sector evolved over the past three decades?
Where do you even begin? From the introduction of the internet, self-service checkouts, the introduction of online ordering and delivery, automation, PDAs, laptops, the change in currency, legislation changes and indeed multiculturalism as a country.
One change of note was our introduction of a centralised distribution method and the associated construction of our Distribution Centre at Donabate – it remains the eleventh largest building in the world by volume (1,550,000 cubic metres).
There are too many to mention but their cumulative impacts mean that retail has evolved in explicit but also very subtle ways in line with the development of the country
What are your future goals for yourself and for Tesco Ireland?
Our ambition will be to continue to grow our business in line with communities; continue to be an employer of choice for thousands of colleagues in local towns and cities up and down the country; and be true to our purpose of serving customers, communities, and the planet a little bit better every day. ■
The National Dairy Council Guarantee gives you confidence that the milk & cream you purchase has been produced to the highest quality On behalf of NDC member co-ops & farmers we would like to thank those retailers that do stock dairy with the Guarantee for their support
Thank you for supporting local farms and jobs supporting local
As good as brew
As Ireland’s coffee culture expands, innovation and sustainability are driving new trends in hot beverages, from premium coffee to functional drinks, writes Shauna
Bernard
Ahot cup of tea or coffee is what many of us reach for first thing in the morning. While Ireland has a longstanding tradition of tea drinking, there’s no denying that coffee culture is expanding rapidly Younger consumers, in particular, are increasingly drawn to fresh and organic coffee products.
According to Euromonitor’s recent report on ‘Hot Drinks in Ireland,’ coffee is expected to drive market growth as the trend towards
Coffee innovation
Tassimo offers stylish machines with clever technology, delicious drinks, and consumers favourite brands.
Tassimo brews coffee shop quality drinks at the touch of a button using innovative Bosch technology, giving consumers barista style drinks at home
Tassimo uses the highest quality Arabica coffee beans in all of its coffee drinks. From creamy Lattes to uplifting Americanos, or indulgent Hot Chocolates; more than 70 drinks from 11 well known brands including Costa, Kenco, L’OR and Cadbury
Irish customers can recycle all Tassimo pods and packaging by downloading a freepost label from Tassimo.ie and returning for processing.
In 2023, there were more than 47 million cups* of Tassimo sold in Ireland, and so far this year more than 23 million cups** have already been sold.
Tassimo delivers nearly six times more value than an instant cup of coffee at an average of 39 cent a cup***.
* Kantar Worldpanel 2023
** Kantar MAT 7th July 2024
***Kantar Worldpanel: comparison to a standard Premium Instant coffee)
premium products continues. More consumers are opting for higher-end options, such as fresh coffee beans and ground coffee pods.
The 2022 Euromonitor report on ‘Coffee in Ireland’ also anticipates a rise in innovation within the coffee industry, with brands experimenting with unique and exotic flavours to enhance their product offerings.
As with many other categories, sustainability has become a significant factor in the hot drinks market. Environmentally conscious
consumers are increasingly choosing brands that align with their eco-friendly values, particularly in terms of reducing plastic waste.
Statista’s ‘Coffee - Ireland’ report shows revenue in the coffee market is projected to reach €27.97 million in 2024 The market is expected to show an annual growth rate (CAGR 2024-2029) of 10.07%, leading to a projected market volume of €45.20 million by 2029
Barista quality
L’OR has answered the growing demand for coffee shop experiences in the home with the L’OR Barista coffee machine, made in partnership with single serve coffee machine pioneers Philips, alongside a range of unique L’OR Barista XXL capsules which deliver barista-quality coffee for shoppers to enjoy at home
L’OR capsules have also announced it recently acquired the prestigious Great Taste award in the UK and Ireland.
L’OR Barista is compatible* with both regular single shot capsules, as well as the new and exclusive L’OR Barista XXL capsules.
Containing twice as much coffee, its newer, larger capsules provide a variety of drink sizes, from single and double Ristrettos, Espressos, and Lungos. L’OR Barista’s capsule compatibility ensures retailers can continue to offer consumers capsule choice and flexibility,
Tassimo machine
DRIVE VALUE TO YOUR COFFEE CATEGORY!
Research* tells us that shoppers return to place of machine purchase to buy their Pods. Stock up on Tassimo machines now!
Protein brew
The coffee industry in Ireland is experiencing rapid growth, driven by a focus on quality, flavour, and sustainability
As consumers demand more from their beverages, functional coffee has emerged as a key player, appealing to those looking to boost energy and enhance nutritional intake with every sip
Within this booming functional beverage space, protein coffee is leading the way, redefining the traditional coffee experience.
Velo Coffee Roasters is at the forefront of this movement with its innovative Coffee + Protein product, the first to combine real coffee with the benefits of protein.
Coffee + Protein is everything consumers love about the rich, delicious flavour of freshly brewed Velo coffee with the musclerepairing and satiety-boosting advantages of protein.
It’s a solution tailored to the modern consumer’s need for both convenience and functionality, making it a perfect choice for busy professionals, fitness enthusiasts, and anyone seeking to enhance daily nutrition without compromising on taste or time
As the popularity of Coffee + Protein races ahead, the next evolution is the Coffee + Protein Pit Stop
Its new offering surpasses traditional
ready-to-drink protein shakes and coffee by providing a range of barista-crafted recipes, each enhanced with the ideal protein boost to support energy, focus, and muscle recovery
In a market where multifunctional products are increasingly sought after, the Coffee + Protein Pit Stop represents the next
with customer favourites such as L’OR Espresso single shot capsules, as well as other brands* - a win for the category, retailers, and consumers.
Complete with dual capsule recognition technology, which automatically detects the capsule size and 19 bar brewing pressure, coffee connoisseurs can now enjoy single or double-shot espressos and infinite recipes with milk**, without having to step foot in a coffee shop
This meets the growing demand from Irish consumers to replicate barista-quality drinks in the comfort of their own home
The new double-spout design allows two coffees to be made at the same time using the new L’OR Barista XXL capsules (available in 6 blends and strengths).
Irish customers can recycle all L’OR pods by downloading a freepost label from lorespresso.ie and returning for processing.
* The L’OR BARISTA coffee machines have been designed to work with L’OR Espresso single shot capsules and L’OR BARISTA double shot capsules, as well as Nespresso®*** Original and most Nespresso®*** Original compatible capsules.
** when buying a Latte Edition machine with a semi-integrated milk frother, or a standalone L’OR milk frother sold separately ***trademark of a third party not connected to JACOBS DOUWE EGBERTS and/or Philips.
generation in this growing trend, delivering a perfect balance of taste, convenience, and nutrition.
As coffee continues to evolve, functional coffee is set to stay at the forefront of this exciting transformation.
Velo Coffee + Protein
Freshly brewed Velo coffee
L’OR barista machine
IRISH H HOT BEVERAGES CATEGORIES
KitKat Cocoa Beverage pods
Nescafé Dolce Gusto is bringing its latest innovation: KitKat Hot Cocoa Beverage pods.
Inspired by the iconic KitKat, its new hot cocoa beverage pods allow consumers to indulge in the KitKat signature notes of wafer and cocoa, all in a smooth and creamy cup of hot cocoa from the comfort of home
Crafted with the utmost care, its hot cocoa beverage pods are designed to deliver the unmistakable taste of KitKat in every sip
The pods are made with sustainably sourced cocoa as are all KitKat products.
“Inspired by the world’s favourite break, these pods allow you to recreate your coffee shop experience and enjoy the iconic KitKat from the comfort of your sofa,” said Carol Anne Deasy, Nescafé marketing manager, Nestlé Ireland.
Nescafé Dolce Gusto KitKat Hot Cocoa Beverage pods are available in most major retailers and on the Nescafé Dolce Gusto webshop
Returning to roots
Insomnia Coffee has announced the opening of two new locations in Galway, located in Knocknacarra and Westside
The official openings were celebrated recently with special appearances by Galway Hurler and Insomnia brand ambassador Conor Whelan, and Galway footballer Robert Finnerty, who cut the ribbon in Knocknacarra and welcomed customers to this vibrant new location.
Galway holds a special place in Insomnia’s heart, as the company’s journey began there with the opening of its very first café in 1997 and its still serving more than 27 years later.
The new Knocknacarra café opened at Gateway Shopping Park on the Western Distributor Road, it followed the launch of the Westside Shopping Centre location, marking a
significant expansion for Insomnia in Galway, which now operates five cafés.
These openings offer locals cosy and inviting spaces to enjoy their favourite coffees, freshly baked pastries, and seasonal treats, while further strengthening Insomnia’s presence in the community
“Galway is where our story began, and we are excited to bring more of our coffee experience to the city Having Conor Whelan and Robert Finnerty join us today made this milestone even more special,” said Harry O’Kelly, chief executive officer,
The sweetest thing
As parents dive into the back-to-school season, lunch boxes are being filled with healthy snacks. But with Halloween on the horizon, the demand for indulgent treats is still going strong, writes Shauna Bernard
Parents are stocking up on lunchboxes, healthy sweet treats, and Halloween goodies.
Even the most disciplined individuals aren’t entirely immune to the lure of an occasional impulse purchase
Keen retailers know just how to utilise that to generate a healthy boost to confectionery sales.
As Ireland becomes more health conscious as a nation, it remains that most consumers prioritise taste when it comes to confectionery
This balance reflects a broader trend where health awareness coexists with a desire for
flavourful, satisfying snacks.
In the world of chocolate confectionery, this sector is forecast for dynamic growth and innovation.
According to Euromonitor’s July 2023 report, the period from 2024 to 2028 will see a continuous influx of innovations in this category
These innovations are expected to include a range of new flavour combinations and healthier alternatives, which will benefit both consumers and manufacturers.
For consumers, these advancements mean access to a wider array of choices that cater to evolving tastes and dietary preferences.
For manufacturers, it offers opportunities to engage with a diverse market by introducing unique and appealing products that meet both indulgence and health-conscious demands.
This dual focus on indulgence and health reflects a broader trend in consumer behaviour, where taste remains a priority even as dietary considerations become more prominent.
Retailers that capitalise on this balance, by offering innovative and appealing confectionery options, are well-positioned to capture and sustain consumer interest in an ever-evolving market.
Sustainably sweet
Chocolate is the most delicious ingredient in Nestlé’s portfolio of well-loved chocolate bars which is why the company has been raising the bar on how they source cocoa.
In 2009, Nestlé launched its Cocoa Plan with a view to improving the lives and livelihoods of cocoa farmers and their families. In Europe 100% of Nestlé’s cocoa is sustainably sourced through this plan and Rainforest Alliance certified mass balanced cocoa.
Building further on the Nestlé Cocoa Plan,
the company has launched an innovative new income accelerator programme to further address the challenges faced by cocoafarming communities, with a clear focus on closing the living income gap through incentives for cocoa-farming families to enrol their children in school, implement good agricultural practices and engage in agroforestry activities.
The Nestlé Cocoa Plan has worked with nearly 180,000 west African cocoa-farming households. The income accelerator programme has, so far, supported more than 10,000 families in Côte d’Ivoire, and is currently expanding into Ghana to include a total of 30,000 families.
KitKat® bars made using the cocoa from this programme have been available in Ireland since May with ‘Breaks for Good’ branded bars featuring a QR code to provide consumers with additional information about the programme and its positive impact.
KitKat remains Nestlé’s no.1 confectionery brand within Ireland with sales consistently strong across key formats. Within chocolate
singles, KitKat value sales are +19.2% YTD (year to date) driven by the core four Finger, Chunky and DUO formats.
KitKat Chunky first launched in 1999 and since then has brought innovation to the portfolio through a series of limited edition flavours including more recently KitKat Chunky Biscoff white and KitKat Chunky Crunchy Double Chocolate which consists of a chocolate crispy wafer coated in milk chocolate This new variant will be available in prefilled displays to support the launch with additional point of sale material available to highlight it in-store
KitKat’s two Finger biscuit portfolio continues to perform well with value sales +11.7% YTD and is set to grow further with the launch of a Cookies & Cream variant.
Chunky Crunchy Double Chocolate KitKat
Rowntrees Randoms Fizzy Cactuz
Cookies & Cream KitKat
KitKat has become synonymous with break times, with its ‘Have a Break, Have a KitKat’ tagline
This month, the brand will kick off a new ‘break’ themed advertising campaign across TV and Broadcast Video on demand, digital channels such as YouTube, Meta platforms and out of home with Spotify The campaign will run until the end of November
Since its initial launch in 1935 as the first ever bubbly chocolate, Aero® has been continuously innovating new ways for consumers to enjoy its bubbly range Core variants include milk chocolate and peppermint, while flavour variants add incremental sales opportunities.
This year saw the launch of a new Aero Choco Hazelnut flavour sharing bar, bringing together the brand’s signature melt-in-your mouth bubbles and the smooth, nutty flavour of hazelnut. Demand for this new variant has been strong since launch contributing towards Aero’s value growth in sharing blocks of +14% YTD
Earlier this year, Nestlé launched a range of ice cream inspired chocolate sharing bags to include Neapolitan flavour Aero® Melts, Raspberry Ripple flavour Milkybar® Discs, Cookie Dough Ice Cream flavour Munchies® , and Ice Cream shaped Rowntree’s® Randoms® Foamies. Within chocolate sharing bags, the value growth of Aero’s range is +16.5% YTD
Long synonymous with sugar confectionery, Rowntrees® continues to develop exciting products to cater to the sugar sharing bag market. Earlier this year the brand launched Randoms Fizzy Cactuz, sweets in zesty fruit flavours including raspberry, kiwi, passionfruit, and lime
The sweets feature two fun textures, with some being deliciously gummy, and others containing a juicy fruit filling that burst with each bite. Fizzy Cactuz will join Rowntrees growing Randoms range, currently made up of the original Randoms and Randoms Juicers. Rowntrees sugar sharing bags are delivering value sales +9.8% YTD with the Randoms range of sugar sharing bags +39.6% YTD as the launch of Fizzy Cactuz contributed incremental growth.
Rowntrees also has an expansive vegan friendly offering to ensure as many Irish consumers as possible can enjoy its fruity chews With the vegan friendly range now including Rowntrees Fruit Pastilles, Rowntrees Jelly Tots, Rowntrees Fruit Gums and Rowntrees Pick & Mix.
Other well-loved brands within the Nestlé portfolio include Milkybar , Smarties, Munchies, Rolo, Toffee Crisp, Lion, Quality Street, Black Magic, Dairy Box and After Eight.
With many Irish consumers having a repertoire of favourite brands, retailers should maximise the sale opportunity of each through ensuring unmissable visibility in-store of core formats such as KitKat four Finger, KitKat Chunky, Aero milk chocolate, Aero peppermint, Yorkie milk chocolate, Rowntrees Fruit Pastilles and Polo while adding new flavours and innovation to create further excitement within the category
Choco-licious luxury
Enhance shoppers’ experience this Christmas season by stocking Lily O’Brien’s irresistible premium chocolate collections. All crafted with Lily O’Brien’s signature chocolate recipe, this luxurious range is the perfect choice for all shoppers’ gifting needs.
From rich, indulgent flavours to beautifully packaged collections, Lily O’Brien’s chocolates are sure to make festive moments extra special.
Lily O’Brien’s is the largest of the Irish brands in the premium box chocolate market in Ireland and is the second largest brand overall in the total premium box chocolate category (Source: Nielsen MAT Dec 2023).
From the bestselling indulgent Desserts Collection, the Ultimate Chocolate Collection, Truffles and some exciting new products, Lily O’Brien’s has the perfect product range to suit shoppers’ needs this Christmas.
New products are a key driver of confectionery category growth and Lily O’Brien’s are launching three new collections in Ireland to delight shoppers in search of the perfect gifts to impress friends and loved ones this festive season.
Lily O’Brien’s have launched the Luxury collection where every bite exudes luxury and indulgence. Its beautifully designed large box of 27 chocolates with nine delicious recipes explores a world of textures and flavours.
From Rapturous Raspberry to Caramelised biscuit bliss, Truffle Decadence and Coffee & Biscotti this collection really is a feast for the senses.
The much-loved Desserts Collection and the Ultimate Chocolate collection are both ranked in the top 10 chocolate collections in the premium inlaid box category (Source Nielsen MAT Dec 2023) and are must stock items for the season.
This year the brand is introducing a large, limited-edition box of Dessert Chocolates with a seasonal twist! Each festive box contains 24 chocolates with nine recipes including four new limited edition chocolates: Berry Eton Mess, Dark Orange
Triple Chocolate Shot, Spiced Latte.
The Ultimate chocolate collection includes a mix of mouth-wateringly delicious milk, white and dark chocolate recipes beautifully gift wrapped and ideal for gifting on the go for all chocolate lovers.
Lily O’Brien’s are also launching a large variety box of truffles perfect for sharing with friends and family at get togethers over the festive season. The current range of three single flavour 200g truffle boxes will be joined in store this year by new Assorted Chocolate Truffles 337g. Each box of Assorted Truffles contains four delicious recipes-Milk Chocolate, Salted Caramel, Vanilla and a new Dark chocolate truffle with a milk chocolate centre.
The Lily O Brien’s brand will be supported with an ATL campaign including Radio, Digital Advertising, Press, PR and impactful POS for instore display. Its campaign message ‘For the ones you really know’ positions Lily O’Brien’s with consumers as the ideal gift to choose for family and friends to show how well they are known and loved.
All Lily O’Brien’s chocolate collections are made in Ireland, each chocolate is crafted with a commitment to quality and flavour to bring joy to all chocolate lovers. Available to order through Tennant & Ruttle www.lilyobriens.ie
Lily O’Brien’s luxury collection
Lily O’Brien’s assorted chocolate truffle sweets
Lily O’Brien’s Christmas dessert collection
Lindt your day
Since 1845, the Lindt Master Chocolatiers have combined its expertise with the highest quality ingredients from around the world to produce the finest chocolates.
Discover the Lindt Snacking range, answering shoppers’ needs, whether it’s a moment of escape from daily life with a Lindor Milk Bar or to recharge after a long day with Nocciolatte Milk Hazelnut Bar
With Lindor Milk 38g, imagine irresistibly smooth melting Lindor filling in an ideal on-the-go bar format to enjoy a me-moment. Complete the range with Nocciolatte 35g, a sumptuous combination of crunchy and creamy, with whole roasted hazelnuts enrobed in a layer of smooth milk chocolate and hazelnut filling.
Lindt chocolates continued strong growth in the Irish market helps cement its dominant position at the premium end of the category
The Lindor singles range is growing +10.0% and the Nocciolatte range is growing +31% YoY ahead of the singles countlines market. Make sure to stock up and answer the key Snacking moments with the Lindt Snacking range!
*Source: Nielsen Total Scantrack Excluding Discounters and Dunnes. 52 weeks to 16th June 2024 (MAT) versus prior
Nutty for protein
Ireland’s number one protein bar brand FULFIL is set to launch a new flavour within its already extensive portfolio The protein category leader in healthy bars will hit shelves with one innovative flavour this year, continuing to re-invent the snacking category
‘Milk Chocolate & Almond’ is a delicious almond flavoured bar, enrobed with milk chocolate and topped with crunchy roasted Almond pieces and can be found on shelves from September
This new offering not only has a broad consumer flavour appeal, but its indulgent taste and distinctive crunch, while boasting all FULFIL’s distinctive attributes such as 20g protein, nine vitamins and less than 3g sugar, make it set to be a consumer favourite.
FULFIL’s genuinely tasty, healthier alternatives to standard chocolate confectionery give consumers a healthier option, with no compromise on flavour
Keep up to date with all things FULFIL and watch out for a sampling coming near you @ fulfil_nutrition.
Data Source: Based on
Spook-tacular ‘Scares’
Kellogg’s has introduced a limited-edition, spook-tacular change to the packaging of Rice Krispies Squares.
The brand will be renamed ‘Rice Krispies Scares’ for the second year running in celebration of Halloween.
The limited-edition offering will come in Chewy Marshmallow (pack of four and pack of eight), Delightfully Chocolate (pack of four and pack of eight) and for the first year, Caramel and Chocolate (pack of four) gets scary
The new packaging will feature a haunted house backdrop as the launch from Kellogg’s combines the three classic, well-loved flavours with the spookiness of Halloween.
The limited-edition design will be available from 1 September in all major supermarkets.
Kellogg’s Rice Krispies Squares accounted for 64% of total cereal bar value sales growth making RKS #1 growing brand within the category1
Ann Rose Eng, Senior Brand Activation
manager, Kellogg’s Ireland, said: “Halloween is a big occasion for retailers here in Ireland. This year’s addition of Caramel and Chocolate is something we’re very excited about and we are sure that Rice Krispies Squares lovers will enjoy the spooky packaging.”
1) Nielsen Total Scantrack L52wks data up to 11th Aug 2024
Minty delight
Premium snacking brand Forest Feast continues to innovate with the launch of its new Peppermint Cream Dark Chocolate Almonds. Forest Feast is dedicated to crafting exceptional snacks that delight the senses, sourcing the finest ingredients from around the globe
Every batch is carefully handcrafted at its committed manufacturing site in Co Armagh to deliver an indulgent snacking experience.
The oven-roasted almonds are coated in creamy peppermint-infused white chocolate, topped with crunchy sugar crystals, and wrapped in real Belgian dark chocolate
Vegetarian and gluten-free, these delightful treats offer a truly indulgent snacking experience.
The range is available online and in selected retailers, at an RRSP of €4.35 for 120g.
Milk Chocolate & Almond Protein Bar
Lindor Milk Bar and Lindt Nocciolatte Milk Hazelnut Bar
Forest Feast Peppermint Cream Dark Chocolate Almonds
Bueno boost
Ferrero is driving awareness of Kinder Bueno with a heavyweight campaign to back the brand rolling out this month. The brand-new campaign is set to target Gen Z and Millennials to bring younger shoppers into the brand, amplifying brand awareness and reigniting the importance of this must-stock core product within the convenience channel. The TV advert is on air throughout August and running until early October across online
video, social and broadcast video on demand (BVOD), with the creative carrying the tagline ‘Why be basic, when you can be Bueno’ and follows a successful year for the brand.
product within retailers’ confectionery range, perfect for meal deals or cross-category promotions.
New POS in the form of pre-filled shippers will roll out to major multiples and convenience retailers for launch this September to help support retailers with impulse purchases. The tailored point of sale can support retailers in maximising their sales potential by positioning Kinder Bueno as a key
& withA
Nicola Matthews , Global Head of Brand Communications at
Q1: How did Tony’s Chocolonely come to be?
Tony’s Chocolonely is the epitome of an impact brand. Born out of a desire to create positive change rather than product first, the brand exists to end exploitation in cocoa. And that’s exploitation of people and planet – child labour, forced labour and deforestation.
In 2005, Dutch journalist Teun van de Keuken uncovered the harsh realities of cocoa production, where millions of farmers live in poverty, and exploitation is widespread. This discovery led to the founding of Tony’s Chocolonely with a clear commitment to end exploitation in cocoa and generate positive change in a global industry
Q2: What does Tony’s Chocolonely commitment to ending exploitation in cocoa production look like in practice?
We focus on engaging with five key players across the industry – cocoa farmers, consumers, retailers, governments and other cocoa-buying companies – to create a business model that can fix a broken industry
• We work directly with cocoa farmers and cocoa cooperatives as equal business partners. We build direct, long-term relationships in Ghana and Côte d’Ivoire, and work together to solve the underlying causes of illegal labour
• We strive to empower consumers to demand fairer products and make informed choices too. Your choices matter and can help drive meaningful change
• Partnering with retailers is another crucial part of our strategy for change. We help to inspire them to prioritise and promote chocolate that’s free from exploitation, and improve the sourcing of their own label products too.
• We advocate for stricter government regulations and enforcement to prevent illegal labour practices, especially in West Africa.
• We want to inspire other companies that buy cocoa from West Africa to adopt our ethical sourcing practices that are proven to address the root causes of exploitation in the supply chain.
Q3: What is the direct impact of Tony’s Chocolonely on cocoa farmers, cocoa production practices, and other retailers, as outlined in your Annual Fair Report?
There are three key issues in the cocoa industry – forced/child labour, poverty and deforestation. I’m proud that we can demonstrate the huge positive impact made against all of these.
Poverty/Living Income
In 2022-23 (our last published financial year), the premiums paid by Tony’s Open Chain Mission Allies upped the cocoa income earned by farmers supplying to Tony’s Open Chain in Côte d’Ivoire by 51%.
This is a direct result of both Tony’s and its Mission Allies (other brands sourcing cocoa via Tony’s Open Chain) paying the Living Income Reference Price.
Currently 17,740 farmers benefit from living income cocoa prices thanks to Tony’s Open Chain, 20% more than last year Forced/child labour
The industry average child labour prevalence rate is 46.7%, that’s one in two children in cocoa growing communities engaged in child labour. Partner co-operatives within Tony’s Open Chain showed a significantly lower prevalence of child labour at 10.5% and encouragingly, Tony’s longterm partner co-ops (3+ years) have an even lower rate of 4.4%.
Deforestation
Detailed satellite mapping and deforestation reviews have confirmed that Tony’s supply chain is 100% deforestation free, resulting in 87% lower emissions in Ghana and 95% lower emissions in Côte d’Ivoire than most other cocoa sold in the same region.
Available in standard and price-marked pack single serve formats, Kinder Bueno caters to those shoppers looking for an on-the-go treat or a tasty bite for the family to enjoy. The ‘Why be basic’ Linear TV advert will run from 5 to 30 August, with the campaign also rolling out across OOH, social media, and BVOD until 6 October
Tony’s Chocolonely
Q4: Tony’s Chocolonely has established five sourcing principles that guide your business with cocoa farmers, can you take us through these?
First, we ensure that our cocoa beans are fully traceable by sourcing directly from partner cooperatives, which gives us complete transparency about where our beans come from.
Second, we pay a higher price (the Living Income Reference Price) to farmers, as we believe that everyone involved in cocoa production should earn a living income Thirdly, we work closely with cocoa cooperatives to enhance and professionalise farming practices, including implementing sustainability programs.
Lastly, we focus on improving productivity by investing in agricultural knowledge and skills in collaboration with partner cooperatives. We develop expertise in farming practices, to improve quality and enable farmers to generate additional income and prevent deforestation.
Q5: In the context of the Irish market, what range of Tony’s Chocolonely products is available, and how can Irish consumers contribute to making a global impact through their purchases?
Irish retailers can play a crucial role in our mission by choosing to stock Tony’s Chocolonely products on shelves thereby supporting our efforts to eradicate exploitation in the cocoa industry.
Nicola Matthews, Global head of Brand Communications, Tony’s Chocolonely
Confectionery CATEGORY FOCUS
Box of bliss
Butlers Chocolates - Ireland’s premier familyowned firm dedicated to the craft of exceptional chocolate making, has Christmas chocolate indulgence all wrapped up and filled to the brim with gorgeous chocolates that taste as good as they look.
Butlers Ballotins continue to be a muststock premium Irish-made chocolate gift for the coming festive season. The beautifully giftwrapped boxes have excellent stand out shelf appeal, each containing a delicious selection of Butlers classic and popular chocolates including Almond Praline, Lemon Heart, Latte and not forgetting the much-loved Orange Crunch.
For a luxury chocolate gift that hits all the sweetest notes, The Chocolate Collection by Butlers is the definitive chocolate assortment featuring a stylish and contemporary selection of chocolate truffles, pralines and caramels, crafted to perfection, in eye-catching packaging.
Available in two sizes, the selection includes Salted Almond Crocant, Mango & Lemongrass and Chocolate Flake.
Butlers Ballotins (160g, 320g and 480g) and The Chocolate Collection (185g and 300g) all feature within the top ten best-selling premium boxed chocolates in Irish multiples (Nielson 2023).
Butlers Chocolates are crafted using only sustainably sourced cocoa, vegetarian
ingredients and no palm oil and are presented in reusable or recyclable packaging.
Butlers factory in north Dublin is also home to one of the largest solar installations on an industrial premises in Ireland and the company is a member of Origin Green.
To place an order please email the team at sales@butlers.ie
Honouring tradition
Cleeve’s, Ireland’s oldest confectionery brand founded in 1882 by the Cleeve brothers in Limerick, continues to enjoy the sweet taste of success
Its rebranding introduced modern packaging with a vintage-inspired visual identity and an enhanced chocolate formula. Its upgraded chocolate bars, now boasting a minimum of 30% cocoa solids and free from palm and vegetable oils, have been praised for a richer taste and commitment to quality
From classic flavours like Macaroon, Mint Crisp and Sea Salt Caramel Crisp to the new
Butlers Ballotins
Cleeves Popping Candy Irish Chocolate
52 CATEGORY FOCUS Confectionery
playful Popping Candy Chocolate Bar, Cleeve’s range continues to delight, proving that a blend of tradition and innovation is the perfect recipe for enduring success
Cleeve’s also offers a Classic Assortment Bag range featuring Irish favourites like Original Iced Caramels, Chocolate Caramels, Original Toffee, Macaroon Bites and Golden Days all crafted with traditional recipes.
Cleeve’s has announced there are exciting new product developments in the pipeline that will further expand its collection.
In-store, the brand supports its refreshed look with a variety of point-of-sale materials, including acrylic countertop stands and branded hook stands for the hanging bag range, all designed to boost visibility and attract attention. Retailers can also avail of special deals across the range from Ampersand.
To stock Cleeve’s products, call the Ampersand sales line directly on 01-4130150
For more information visit cleevesirishconfectionery.ie
Speciality snacking
Shelton Distributors, specialists in confectionery and snacking, has been active in the Irish market since 1974
To mark its 50th anniversary, Shelton expanded to Northern Ireland on 5 August,
Joyful jellies
Ampersand has seen significant success since rebranding Sonas Sweets early last year The reintroduced hanging bags have refreshed the Sonas Sweets bagged jelly line, with vibrant, innovative, and fully recyclable packaging that appeals to today’s environmentally conscious consumers.
Its refreshed logo, featuring a cheerful sun mascot, modern typography, and vibrant rainbow hues, is designed to resonate with consumers, promising joy and colour with every purchase
Its strategic design update not only enhances brand recognition but also aligns with the brand’s mission to bring delight to every sweet lover.
Sonas Sweets also implemented a colourcoded system to simplify selection among its twenty-four flavours. ‘Jellies’ are in red packs, ‘Fizzy’ and sour sweets in yellow and orange bags, and ‘Nibbles’ in blue Committed to affordability and quality, Sonas Sweets Hanging Bags retail from €1 The popular “€2 Mix-up” continues to appeal with its variety of flavours in cheerful packaging.
Ampersand supports retailers with colourful stands, branded header boards, and dump bins to attract and engage consumers, boosting sales and brand loyalty Bulk deal promotions further incentivise purchases for retailers.
Ampersand’s commitment to innovation and customer satisfaction is evident in the ongoing success of the Sonas Sweets brand. With vibrant packaging, an eco-
providing sales, marketing, and distribution across the entire island of Ireland.
Look-O-Look, known for its innovative confectionery, offers the popular Candy Take-Away range with items like Candy Pizzas and Candy Sushi, often featured in retail through distinctive yellow-header bags.
Walker’s Nonsuch Toffees are gluten-free and come in various sizes, with its DoubleDipped Chocolate Toffee being the bestseller among ten varieties. Its Hammer GiftPack is a nostalgic Christmas favourite. Sugar confectionery sales are outpacing
friendly focus, and expanded product offerings, Sonas Sweets remains a beloved choice for sweet lovers everywhere.
For stocking inquiries, contact your local Ampersand representative or call the sales line at 01-4130150
Sonas Sweets hanging bags
Sonas Sweets 21 hook stand
Cleeve’s Chocolates bringing a touch of Irish charm to the Molly Malone statue
Confectionery CATEGORY FOCUS
chocolate sales. Trolli’s quirky products, including the Trolli Big Burger, are expanding, with new product launches expected soon.
PEZ, a leader in collectible dispensers, features popular licensed characters like Spiderman and Disney Princess, with some rare dispensers fetching high prices at auction.
Shelton also offers licensed Chocolate Surprise Eggs by Zaini, featuring characters like Cocomelon and Tom & Jerry Zaini produces premium chocolates, including Boule D’Or chocolate balls.
Belfine known for sculpted chocolate lollipops, provides festive treats like Chocolate Santa and Snowmen lollies.
Walker’s Nonsuch Double Dipped Chocolate Toffees
Cavendish & Harvey offer fruit-flavoured boiled sweets in travel tins with various merchandising options, while Barkley’s specialises in intense mints, including unique flavours like Ginger and Cinnamon.
Anthon Berg, a leading maker of chocolate liqueurs, is launching Bailey’s Chocolate
Marzipan Rounds in 2024
Shelton’s Christmas range includes chocolate coins with festive themes, priced at €1.50
For more information, contact Shelton at info@shelton.ie or call 01-4018455. ■
Ready, set, nourish
With the rising demand for nutritious, convenient meals, retailers have a prime opportunity to spotlight healthy ready meal options that cater to diverse dietary needs and health-conscious consumers, says Shauna Bernard
As more consumers seek convenient meal options that align with their dietary preferences whether vegetarian, high-protein, gluten-free, or geared towards weight management, there’s never been a better time for retailers to highlight their healthy ready meal products.
Today’s shoppers are increasingly interested in ready meals that not only simplify their lives but also meet their health and wellness goals.
According to a recent report by Statista, ‘Ready-to-Eat Meals’ market in Ireland is projected to reach about €480 million by 2029
Consumers prioritise convenience without sacrificing nutritional value, looking for options
Fit flavours
DMC Foods traces its roots back to Dublin in 1946 when the O’Leary family opened a butcher shop, laying the foundation for what would become a leading name in the Irish food industry The transition from a small butcher shop came in 2010 when master Butcher Paddy O’Leary and his son David opened the first factory outlet butcher shop in Ireland under the Dublin Meat Company name By staying committed to quality and value, the O’Leary family successfully established DMC Foods, which has since evolved to include a range of innovative products beyond its original meat offerings.
that support their dietary choices and make meal preparation effortless.
“Continued inflation has put more pressure on consumer spending, and has seen consumers avoid more pricey foodservice outlets,” said Brian O’Connor, senior Consumer Analyst, in Mintel’s recent Ireland Prepared Meals Market Report 2023.
“This in turn has helped to drive more consumers to use prepared meals at home Prepared meals that can effectively re-create the restaurant experience are likely to hold strong appeal.”
By retailers focusing on quality and variety in their ready meal offerings, they can effectively tap into this expanding market and
meet the needs of today’s health-conscious consumers.
Now is the time for retailers to position their products as the go-to choice for those seeking both convenience and nutritional healthy ready meals.
Fit Foods origin
The launch of the Fit Foods brand in 2014 was a direct response to changing consumer behaviours, with an increasing demand for quick, healthier meal options.
The O’Leary family identified a gap in the market for convenient, nutritious meals that did not compromise on taste or quality Initially focused on providing healthy ready meals, Fit Foods has since expanded to offer a diverse product range, including gut-friendly yoghourts, highprotein puddings, and a cook-at-home high-protein range
Master Butcher Paddy O’Leary
Brian Flaherty, owner & head coach, Performance Dynamics DMC Management Team
A selection of Fit Foods high protein meals
56 CATEGORY FOCUS Healthy Ready Made Meals
Brand growth
Fit Foods’ significant milestones include its launch into mainstream retail in 2020, quickly becoming Ireland’s number one branded ready meal. The expansion into mainland Europe in 2023 further cemented its position as a leading brand. Fit Foods has distinguished itself in the market by emphasising health, convenience, and taste, enabling it to stand out from competitors and maintain its leadership in the ready meal sector
Fit Foods now commands a significant share of the Irish ready meal market, with one in five ready meals in Ireland produced in their BRC AA+ certified facility
Gut boosters
PUREPOWER has a new Game changing soup range that delivers all the nutrients your body needs as well as key ingredients to aid gut microbiomes that can support overall health.
Detailed gut research has proven that up to 80% of our immunity resides in the gut, so its new range of POWER Soups deliver ingredients and nutrients.
POWERSOUPS
• Protein packed
• Low fat
• Low sugar
• Low calorie
• High fibre
• Two of your five a day
• Packed with vitamins
• Packed with minerals
Immunity + Chicken & Vegetable Soup
A healthy outside starts on the inside The gut microbiome is the body’s superpower. This massive ecosystem of trillions of microbes helps fight bad bacteria & toxins.
PUREPOWER’s soup has key ingredients and nutrients that aid and promote a healthy gut.
Digestion + Tomato & Herb Soup
The digestive system has its own nervous system which is sensitive to emotions like anger, anxiety, sadness & elation. Terms like ‘hangry’, ‘gut feeling’ & ‘butterflies’ are coming from the gut, not the brain giving emotional signals. The key ingredients in this soup aids gut health.
Replenish + Vegetable Soup
PUREPOWER’s vegetable packed soup supports the trillions of bacteria in the gut by replenishing nutrients and vitamins.
Nourish + Super Green Soup
PUREPOWER’s Super Green Soup is packed with broccoli, peas, mint & spinach that are packed with fibre, folate Vitamins A, C & K, aiding the growth of healthy gut bacteria and overall good health.
Factory focus
The DMC Foods factory in Monaghan is a cornerstone of DMC Foods’ success, playing a crucial role as a major local employer and ensuring that products are manufactured to the highest standards.
Achieving the BRC AA grade certification reflects the company’s dedication to quality, helping establish Fit Foods as Ireland’s number one ready meal brand and a preferred private label manufacturer for major retailers.
DMC Foods and the Fit Foods brand have ambitious plans, including expanding their product range and further international market penetration.
Fit Foods Fakeaway range
The team at the DMC Production Plant in Monaghan
The original A. O’Leary butchers on Moore street
Meals
Convenient nutrition
SuperValu has expanded its convenience meal offering with the acquisition of Clean Cut Meals.
Its high quality meal range will further enhance the healthy meals offering available to SuperValu customers, in what is a rapidly growing category of the market.
Established in 2015, Clean Cut Meals is a leading healthy ready meal production company based in Galway
The firm is renowned for its commitment to nutritious and convenient high-quality meals and snacks, specialising in a range of products that cater to consumers that seek out healthier choices.
The business offers a range of meal plans including breakfast, lunch, dinner and snack options. Its menu changes to keep the range as fresh as possible
“Customers are increasingly seeking healthy, tasty and convenient meal
Plant-powered pots
Irish brand Thanks Plants are launching a new range of meal pots this coming Autumn. The meal pots are a departure from its current ‘meatless meat’ products which stand out for wholesome ingredients.
“I often make curries and stews from scratch at home”, says Thanks Plants founder, Aisling Cullen. “I started bringing in my own stews to work and I thought it was worth looking into developing them further as I loved them so much as a healthy and quick lunch option.”
“It was key for us to develop these with more than 20g of protein per pot, to ensure our customers would get a good, filling lunch. We soak the beans as opposed to using tinned beans which gives a nice bite to them and also retains their protein.”
There are three flavours, a Cauliflower and Coconut Dal, Hearty Italian Kale and Bean Stew and a Thai Yellow Curry It takes four minutes in the microwave to heat.
Cullen thinks the pots could do really well located beside sandwiches in the grab and go section of a supermarket or local grocery store.
Thanks Plants prides its recipes on good wholefood kitchen ingredients, with no nasties or artificial ingredients that other companies might use
“We’re very conscious that some people think plant-based products can be highly processed, so when coming up with the recipes I only put in ingredients that I would be happy to serve to my own family,” says Cullen.
offerings, and we have invested heavily in developing our market-leading offering in this category,” said Luke Hanlon, managing director, SuperValu and Centra.
Clean Cut Meals currently operates from a production kitchen facility in Galway and
Thanks Plants will launch the meal pots in October 2024 Other products in the Thanks Plants range include flavoured sausages, Frankfurters, NoMoooo Burgers and the Everyday Roast.
Healthy meets tasty
Unislim celebrate crafting great tasting, healthy, delicious food for everyone
It currently has two incredible gluten-free, vegan-friendly products on the market: Unislim Rustic-Cut Chips & deliciously Skinny Sweet Potato Fries and in October it is launching the fabulous Unislim Crispy Skinny Chips.
Created by Unislim’s top food experts, these products are vegan-friendly, gluten-free, low in saturated fat, contain no artificial colours, preservatives or flavourings and have been approved by Ireland’s top dieticians.
Unislim’s frozen ready meal range is made up of four mouth-watering, flavour-filled, delicious recipes, Green Thai Chicken Curry Mango Chicken Curry, Spicy Chickpea Curry & the newest addition, launching in October, Chicken Tikka Masala.
High in protein but low in calories and fat, it makes mealtimes quick & convenient, because sometimes consumers need Good Food Fast
Unislim’s product range is promoted through an integrated approach, utilising both above-the-line and below-the-line marketing, with social media playing a key role in amplifying its brand message and connecting with its audience
Unislim is a family run, Irish owned company since 1972 Its goal is to offer healthy, delicious, wholesome & greattasting options for everyone who’s interested in healthy eating.
employs 20 staff The company currently prepares thousands of meal solutions each week which is expected to grow significantly with access to SuperValu & Centra’s nationwide retail network.
Unislim offers members a personalised and effective weight loss plan, which encourages followers to make healthier food choices. With a network of 240+ supportive weekly classes all across Ireland, check out store. unislim.com for more information. ■
Thanks Plants variety of meal pots
Pictured (L-R) SuperValu and Centra managing director Luke Hanlon with co-founders of Clean Cut Meals, Michael Dyer and Conor McCallion along with Jerh O’Sullivan, head of Strategic Initiatives SuperValu and Centra
Unislim’s range of Good Food Fast meals
Unislim’s Spicy Chickpea meal
Lifting spirits
In recent years, some of Ireland’s best-known mixer brands have not only experienced a significant boost in sales but have also smartly capitalized on it by embracing innovation. They have adapted to the increasingly competitive landscape by enhancing their products through flavour experimentation, packaging redesigns, and creative marketing strategies. Donna Ahern reports
Ireland’s spirits industry has truly undergone a renaissance, driven by the surging popularity of whiskey, gin, and vodka. This revival has not only fueled growth in dark spirits but also spurred a new wave of creativity in the mixers market. Here’s a closer look at some of the standout products that are making waves in this category
The recent surge in whiskey demand has led to the launch of premium and small-batch distilleries across the country In response to a more adventurous consumer base, distilleries are experimenting with unique barrel finishes and cask strengths, elevating the complexity and depth of whiskey profiles. Ireland has emerged as a hotspot for artisanal gin, thanks to locally sourced botanicals and inventive flavour combinations to create unique gin profiles that stand out on the global stage
The flavoured vodka segment is expanding too, with offerings that incorporate local fruits, herbs, and spices to cater to a growing audience of cocktail enthusiasts.
Schweppes
launches new lemonade
As Ireland’s number one mixer, Schweppes continues to bring the bubbles into consumers’ lives through its unique effervescence and sparkling campaigns.
For those who wish to try something new, the brand is delighted to announce the launch of Schweppes Lemonade in a 1 litre PET bottle Lemonade is an invigorating, crisp original lemonade, made with real lemons and only 18 calories per 100ml.
Schweppes Lemonade can be consumed both straight and as a mixer It pairs perfectly with Vodka, Gin, Whiskey, Tequila & Rum. Prepare to sparkle with excitement with the delicious taste sensation of the refreshing drinks that Schweppes is known for.
Following the growth within the gins, vodkas and dark spirits category, the mixers market has also seen extensive growth by proxy. Leading the charge in mixers are the top brands, which offer an extensive range of premium tonic waters crafted to complement gin, vodka, and whiskey These mixers boast natural ingredients and sophisticated flavour profiles such as elderflower, cucumber, and rosemary
Ginger ale of course has become essential companions for whiskey lovers, enhancing the spirit’s flavour without overpowering it. Along with traditional mixers, new flavoured options like pink grapefruit soda and Sicilian lemon are giving bartenders more creative options to elevate cocktails.
Brands are stepping up their game in packaging with sleek, modern designs that appeal to both the aesthetics-conscious and environmentally conscious consumers. Innovations in recyclable packaging and reduced plastic usage are gaining attention.
Schweppes Lemonade
The marketing of spirits and mixers has become more experiential, with brands engaging consumers through social media, collaborations with local artists, and immersive events that highlight the unique heritage and story behind the products.
As consumer tastes diversify, it is crucial for retailers to stay ahead of trends by stocking a balance of well-established and newer brands. Offering exclusive products or special editions can attract discerning customers seeking novelty, while loyalty to iconic brands still plays a major role in the overall sales.
With this exciting landscape, the Irish spirits and mixers market is set to continue flourishing, offering something for every taste and occasion. The fusion of tradition and innovation ensures that both heritage brands and new entrants will find their place in the hearts of consumers.
Poachers Drinks extended its range from seven to nine new sodas
Fast growing Premium Irish Drinks Brand Poachers Drinks extended its range from seven to nine to include two award winning new sodas-Grapefruit Soda with AchillIs land Sea Salt and Lemon Soda with farm grown Irish Mint. The Guaranteed Irish™ Company who make its entire range of premium drinks and sodas in Ireland continues to highlight the best Irish ingredients in all its products.
London Essence accentuates the finest spirits
Following the rise in the popularity of consumers drinking less but better-quality liquids, and the long-term trend of lighter
lower calorie and lower sugar drinks, means there has been a need for brands to broaden their product offering to include ‘healthier choices’ that strengthen consumer’s overall drinking experience in terms of taste, serve and enjoyment.
At the forefront of this evolving category and lighter drinking movement is London Essence, a premium drinks brand producing elegantly distilled mixers designed to accentuate the finest spirits. Each expression is delicately light at under 20kcal per 100ml, low in sugar at under 4g per 100ml and is crafted without the use of artificial sweeteners, thanks to its unique use of distilled essences.
Through its relationship with the trade experts and conversations with world leading bartenders, London Essence also recognised that high sugar mixers often overpowered the characteristics of the spirit partner, instead of enhancing them.
With that in mind, the brand took inspiration from its heritage in creating distilled essences which capture the flavour of the finest ingredients to deliver aromatic signature notes and great taste, with only a dusting of sugar
The London Essence range is designed to bring out the best in gins, vodkas and dark spirits through Mixer varieties including Original Indian Tonic Water, Grapefruit & Rosemary Tonic, Blood Orange & Elderflower Tonic, Pomelo and Pink Peppercorn Tonic Water and Pink Grapefruit Soda in 6x150ml can packs as well as its iconic 500ml glass range that includes the Original Indian Tonic Water, Grapefruit & Rosemary Tonic, Blood Orange & Elderflower Tonic, a delicate Ginger Ale and White Peach & Jasmine Soda.
Fever-Tree continues to diversify its portfolio
Fever-Tree was founded by Charles Rolls and Tim Warrillow in 2005, pioneering a new premium mixer drink category worldwide Fever-Tree was launched under one simple premise, if ¾ of your drink is the mixer, mix with the best. All ingredients are naturally sourced from around the world and free from artificial flavouring or preservatives, Fever-Tree was designed to change the status quo and put the quality back into the mixer category
In 2013, Richmond Marketing introduced the Fever-Tree range of mixers to the Irish market
and has since become Ireland’s No 1 Premium Mixer Brand. Throughout the past 10 years, we’ve seen a market wide shift towards premiumisation with Fever-Tree pioneering the premium mixer category, bringing choice, quality and excitement back into the previously overlooked space.
Since launching in Ireland, Fever-Tree has continued to diversify its portfolio to meet the ever-evolving needs of the Irish consumer For the brand, it’s all about putting quality back into both the in trade and at home occasion with one simple premise - If ¾ of your drink is the mixer, mix with the best.
While Fever-Tree is best known for its highquality tonic waters, the brand has continued to diversify its portfolio in response to increased consumer demand for alternative mixers. Fever-Tree now offers one of the market’s most expansive mixer ranges encompassing Flavoured Tonics, Ginger Ale, Ginger Beer, Soda Water, Mexican Lime Soda Water and most recently, Pink Grapefruit Soda, which is made using naturally sourced ingredients to achieve the perfectly balanced, bitter-yet-sweet flavour with fresh and floral notes.
With a range of different mixers to choose from, there truly is something for everyone From old school classics to modern twists, Fever-Tree’s award-winning range of mixers will enhance the taste of any long drink or cocktail.
For the last 10 years, the industry experts at Drinks International have been tracking the growth of mixers as a category and reporting back on what’s happening in the very best bars around the world. Every year they ask the world’s most influential bartenders what drinks they are mixing up the most and more importantly, what mixers are they mixing with. Fever-Tree is proud to be voted No.1 Bestselling and Top Trending mixer by the world’s best bars.
Here’s to another year of mixing with the best! For more information, please visit www.fever-tree.com ■
Fever-Tree Ginger Ale
Fever-Tree Pink Grapefruit Soda
FOR THE 10 TH YE AR RUNNING
64 MARKET MOVERS
Biona
Biona’s range of organic beans and pulses now listed in Tesco Ireland
Biona, leading organic food supplier to many Irish retailers, has announced the launch of its organic beans and pulses range in Tesco Ireland from August onwards. This range includes Black Beans, Cannellini Beans, Red Kidney Beans, Butter Beans and Chickpeas and coincides with the growing interest and awareness among consumers regarding natural alternatives to meat.
A recent survey revealed that the surge in demand for natural plantbased protein as a viable substitute for meat, has significantly propelled market growth, in part due to rising consumer concerns about ultra-processed foods.
Total Irish organic market sales are now worth €189 million, with the ambient organic category in particular worth just under €30 million.
Biona’s own research which was carried out in Ireland towards the end of last year revealed that 86% of Irish consumers stated they have purchased organic food and drink products in the last twelve months, and 24% saying they shop organic on a weekly basis.
Carmen Ferguson, brand manager at Biona’s parent company
Windmill Organic, comments: “We’re delighted to see this range land in Tesco Ireland which will be well placed to meet the escalating demand for natural alternatives to meat.
A range of Biona’s organic beans and pulses
Setting them apart from competitors, our Biona canned offering is certified organic, free from harmful pesticides, and is not only convenient but is also naturally preserved using heat, with no added artificials preservatives and comes with great sustainable benefits too, as it’s one of the most frequently recycled packaging and is BPA free, which is something many consumers are increasingly looking for.”
Monster’s new Additions
Additions might be its newest platform, but its roots are some of the deepest running within its Monster landscape
Additions is the home of Monster’s hero SKUs, celebrating the athletes who have become legends in their sports – sports that are at the heart of Monster culture.
At a product level, Additions offers new and alternative energy Formats. This line up isn’t traditional energy It’s full flavour, with options ranging from Full sugar to mid and zero sugar Monster Reserve Orange Dreamsicle delivers a burst of citrusy orange flavour fused with creamy vanilla bean that’s powered by the same Monster energy blend.
Yakult
Yakult unveils new Yakult Plus Peach drink
Yakult has announced a new addition to its range of fermented milk drinks – Yakult Plus Peach.
The new drink is bursting with a juicy peach flavour to tickle the taste buds. Each little bottle contains billions of friendly L.casei Shirota bacteria, scientifically proven to reach the gut alive and increase the bacteria in the gut*. It is rich in vitamin C, which supports immunity and helps lower fatigue**. It also contains fibre that feeds the gut bacteria.
Yakult Plus Peach is fat-free, suitable for vegetarians, gluten free and contains fewer calories and less sugar***.
It is available in a fridge friendly 8 x 65ml bottle pack format, standing out on shelf in its new peachy recyclable cardboard packaging.
Yakult noted that it is supporting the launch of Yakult Plus Peach with BVOD, social, influencer and PR activity from August to engage and inspire consumers to look after their wellbeing.
Commenting, Hiroaki Yoshimura, MD for Yakult UK & Ireland, said: “At Yakult, we are dedicated to advancing the health and happiness of our customers through scientifically-backed products that taste great. We invest in flavour exploration because we know that taste is an increasingly important driver of purchase in our category Our commitment is reflected in exciting options like our new Yakult Plus Peach, designed to seamlessly fit into consumers’ daily routines.”
Yakult Plus Peach is now available from Dunnes, Supervalu and independent retailers across Ireland. RRP €4.17, retail prices may vary
For further information on Yakult, visit www.yakult.ie
Yakult’s bacteria L.casei Shirota increase both the lactobacilli and bifidobacteria in the gut.
Vitamin C supports the normal functioning of the immune system and contributes to the reduction of tiredness and fatigue Each bottle of Yakult Plus accounts for 30% of the EU reference intake for vitamin C. Enjoy as part of a healthy balanced diet and lifestyle
*** Yakult Plus contains 70% less sugar and 33% fewer calories than Yakult Original.
Cheese lovers might want to take a seat for this one Due to popular demand, the iconic American favourite - Cheez-It has finally crossed the pond, bringing the perfectly thin and crispy and totally cheesy snack to Ireland.
Guaranteed to hit the spot, they are baked with 100% real cheese while its unique curved shape gives it the ultimate satisfying crunch.
As it’s baked, not fried, the flavour packs a powerful punch. Launching on to the Irish scene are Cheez-It Snap’d in two flavours, Double Cheese and Cheese & Chilli, these drool-worthy snacks deliver a party for your palate with every crunch.
Available nationwide from early August 2024, the Irish can finally get a bite of the action and revolutionise their snack game
The two flavours that are set to fill every snack lover’s desires include:
• Double Cheese: Packed with twice the cheesy punch, it’s the perfect snack for those looking for a super cheesy delight
• Cheese & Chilli: A bold blend of cheesy flavour with a spicy kick, ideal for those looking to turn up the heat
A spokesperson from Cheez-It said: “We know Ireland is a nation of cheese lovers, and as this snack is baked with 100% real cheese the only thing people won’t love is that it didn’t come to Ireland sooner!”
Cheez-It Snap’d is available from all major stockists in Ireland. RRP 40g €1.40 and 120g €3.39*.
*Retailers are free to set their own prices and is at their sole discretion
John West
John West Lemon & Herb Wild Pink Salmon Pot
John West’s protein packed pots
John West is the expert when it comes to canned tuna, salmon and other fish, since 1857.
John West products are a great option for lunch. Each tin of John West Tuna provides 25g protein per 100g, and John West No Drain even provides 28g protein per 100g.
In comparison, consumers would need to eat four eggs to get 25g protein.
As a natural source of protein, John West products are also a great alternative to cooked ham, as canned tuna is also considerably lower in salt than a processed meat option (Ham contains approximately three times more salt per 100g than tuna).
John West is investing heavily this year in radio media with a new creative - positioning John West Tuna as the answer to the age old question ‘what’s for lunch?’
This entertaining spot uses the familiar Mastermind format, to weave in multiple product proof points. John West will be on air again for Back to School with a nationwide campaign.
To kick off the Back to School season and start strong, John West has also just launched a new range of Salmon Pots in 80g - rich in natural protein, and high in natural Omega 3 - available in Sweet Chili, Lemon & Herb or simply Natural.
(L-R) NIVEA’s Skin Glow Serum Infused Micellar Water and Regenerating Serum Infused Micellar Water
Ireland’s first serum-infused micellar water
Many of us like to use make-up to help give our complexion a fresh even look or a beautiful glow.
But whether you’re removing your make-up or simply washing your face to get rid of the day’s pollution, grime and build-up of natural oils, your skin can sometimes be left looking dull and uneven.
As a result, NIVEA sees a growing need for cleansing products with skin-enhancing benefits that leave skin deeply clean, moisturised, restored and instantly glowing.
Skincare expert NIVEA has the answer by launching a brand new generation of NIVEA Micellar Waters that help skin reach its full potential, whether to regenerate the skin’s barrier or boost its own glow.
NIVEA is so confident in the product’s benefits that the infamous pinklidded micellar water had better watch out..
The NIVEA Regenerating Serum Infused Micellar Water is used to strengthen your skin’s natural barrier overnight.
The NIVEA Skin Glow Serum Infused Micellar Water is used to help reveal your skin’s own glow.
O’Donnells new Classic Prawn Cocktail Crinkle Cut Furrows
O’Donnells Hand Cooked Crisps continue to strengthen its status as Ireland’s number one hand-cooked crisp brand, growing to 12.4% value market share* Since 2010, O’Donnell’s has won the hearts of Irish consumers with its exceptional quality and delectable variety of flavours.
O’Donnells has introduced the latest addition to the Crinkle Cut Furrows family, Classic Prawn Cocktail Flavour
This new flavour has been carefully crafted for enjoyment, with each bite designed to be relished.
The O’Donnell family hails from Seskin Farm, Co Tipperary and has more than 300 years of expertise, passed down through seven generations, perfecting the art of potato growing, yielding the finest quality handcooked crisps that fans of the brand have come to expect.
Its Crinkle Cut range is inspired by the deep grooves of the furrows that are ploughed on the O’Donnell’s family farm when the potato seeds are sown. The deep ridges in the crinkle cut crisp deliver even more mouthwatering flavour and satisfying crunch with every bite.
O’Donnells Crinkle Cut Furrows are now available in five mouth-watering flavours: Ballymaloe Relish & Cheddar Cheese, Sour Cream & Onion, Mature Cheddar & Red Onion. Irish Cider Vinegar & Sea Salt and Classic Prawn Cocktail.
As always, O’Donnells crisps are gluten free and suitable for vegetarians, with no artificial colours or flavours and no MSG/GM ingredients.
O’Donnells Classic Prawn Cocktail flavour is available nationwide in 125g share bags for €2.99
Cheez-It
A little sprinkle for every day happiness
To protect her delicate skin make Caldesene part of your everyday routine.
TENDER CARE AT Every Change
ABBREVIATED PRESCRIBING INFORMATION Caldesene 10% w/w Medicated Powder contains Calcium Undecylenate 10 % w/w Pharmaceutical Form: Cutaneous powder A white perfumed free-flowing cutaneous powder
Indications: For the prevention and treatment of local rashes of buttocks due to friction and irritation particularly those at risk of infection such as nappy rash
Dosage and administration: Nappy rash: Cleanse and dry the affected area, sprinkle on Caldesene after each nappy change or as directed by a doctor Prevention: Apply to affected area as required or as directed by a doctor Treatment: Cleanse and dry the affected area, apply powder as required or as directed by a doctor There is no recommended dosing schedule. Method of administration: For Cutaneous use. Contraindications: Hypersensitivity to the active substance or to any of the excipients. Warnings and precautions This product contains benzyl benzoate which may be a mild irritant to the skin, eyes and mucous membranes. Interactions: None listed. Fertility, pregnancy and lactation: As this product is applied topically its use is not contraindicated during pregnancy or lactation. Undesirable effects: Skin irritation can occur occasionally to some of the ingredients. If this occurs, use of the product should be discontinued.Adverse reactions should be reported via HPRA Pharmacovigilance, website: www.hpra.ie. Pack size: 20, 55, 100 or 150 g. Not all pack sizes may be
marketed.A copy of the Summary of Product Characteristics is available upon request or go to www.clonmelhealthcare.ie Marketing authorisation holder: Clonmel Healthcare Ltd., Waterford Road, Clonmel, Co. Tipperary. Marketing authorisation number: PA126/152/1. Supply through non-pharmacy outlets and pharmacies Date last revised: May 2019. 2023/ADV/CAL/239H. Date prepared: December 2023.
Why Ireland needs to close duty-free loophole on tobacco
Ireland must close a loophole in duty-free that lets people as
young as 17 bring tobacco and alcohol into the country, the head of a retail association has said. ShelfLife reports
The Convenience Stores & Newsagents Association (CSNA) is warning that the impact of the loophole will be ‘exacerbated’ when the age limit for buying tobacco is increased to 21 in 2028.
Currently, people are entitled to bring 200 cigarettes into Ireland from a non-EU country, such as the UK, without paying duty on them.
Revenue rules state that duty free allowances for alcohol and tobacco products “are not available to people under the age of 17.”
Vincent Jennings, CEO, CSNA told The Pat Kenny Show the loophole means people under the age of 18 are bringing duty free cigarettes into Ireland.
“We’re just pointing out the anomaly that [people are allowed to buy tobacco] at 17 and
that’s going to be exacerbated when the law of sale is increased from 18 to 21,” he said.
“We’re looking at the whole area of duty free and we’re mindful of the fact that the World Health Organisation (WHO) as far back as 2006, [recommended] that states discontinue the process of allowing tobacco to be a dutyfree product.
“That’s something that has been taken up by Australia, New Zealand and a number of other countries”.
‘Incentivising people’
Jennings said the European Commission has not implemented the recommendation, with €360 million worth of items coming into Ireland last year from duty-free destinations.
“I really think we should be looking at another way of tobacco control,” he said.
Jennings claimed that price “is considered to be the greatest determinant to quit” and insisted that keeping duty-free cigarettes in place is “incentivising people to continue with the habit”.
“We’re struggling to get the consumption level below 18 or 19%, and part of that is because there’s a marketplace providing cheap cigarettes to people
“I’m not calling for a ban on tobacco, I’m calling for a ban on cheap tobacco”.
People already entitled to be buy tobacco products – those over 18 but under 21 – will not be affected by the Public Health (Tobacco) (Amendment) Bill in 2028. ■
Line up with MACE brand ambassador Johnny Sexton and the rest of our winning team. You’ll be in
good company at MACE
At MACE, we’re looking for retailers who bring a smile to work every day to join our amazing team.
Our new stores are designed to be both bright and welcoming, to place you at the heart of the community in which you serve.
Speaking of service, our quality fresh foods and innovations meet the ever-changing needs of people and have been proven to drive profitable sales increases for MACE Retailers.
You will have the support of our experienced team around Ireland, along with award winning marketing to grow your business.
Take the first step and get in touch with Andrew or Liam who can give you a full introduction to what the MACE brand and MACE team can do for your business.
To find out more, contact:
Andrew McCann (Regional Manager North) amccann@bwg.ie / 086 041 4334
Are you looking to resolve issues with reconciliation, floats, errors at the till, money counting and recounting?
Security protection – from behind and over-counter ?
Time that can be better served elsewhere?
Whether in grocery, convenience, forecourt, pharmacy, hospitality we have a solution that meets your needs.
When choosing a cash management system, four questions need to be addressed
Speed-how fast will change be returned?
Capacity-how much cash will it hold?
Size of unit - what is best fit for our environment, space available?
Cost per lane/til? | What can we feasibly afford?
SIP will return for 2024 on Monday 30 September 2024
Highly anticipated event will feature The Irish Wine Show Star Awards and
Monday, 30 September 2024
5pm – 9pm
The Morrison Hotel, Dublin 1
The National Off-Licence Association (NOffLA) is delighted to reveal details of SIP 2024 – The Irish Wine Show Star Awards, which incorporates the association’s annual Christmas Showcase
A window of opportunity for Christmas 2024 the event showcases Craft Beers, Ciders and Spirits along with the best selection of Wines from NOffLA’s Associate Members.
NOffLA chairman Cathal McHugh has encouraged the participating drinks brands to achieve a practical feel with the display of products that will be available for NOffLA’s members to retail to their valued customers over Christmas 2024
There will also be plenty of unique offers available for members.
A trade and press only event, SIP 2024 will be held at The Morrison Hotel, Lower Ormond Quay, Dublin 1 on Monday, 30 September 2024 from 5pm onwards.
The show will culminate in the announcement of The Irish Wine Show Star Awards 20242025.
Canapés will also be served afterwards.
SIP 2024 is an exclusive opportunity for drinks brands:
1. To promote your product range to members of the National Off-Licence Association and their staff;
2. To showcase new products; 3. For your key sales people to meet their customers;
Rimapere Sauvignon Blanc (Baron Edmond De Rothschild)
Antares Cabernet Sauvignon
Doña Paula Estate Malbec
Santa Rita 120 Shiraz
Doña Paula 1100 Malbec
Medalla
Percheron Shiraz/Mouvedre
Goats Do Roam Red
Salentein Barrel Selection Cabernet Franc
Penfolds Koonunga Hill Shiraz Cabernet
Baron Philippe de Rothschild Escudo Rojo Gran Reserva
Disobedience by Francis Mallman
Pyros “Appelation” Malbec
Bardolino Chiaretto (Rosé)
Ampersand Wines
Wines
Mackenway Wines
Taste the Star Award Finalists 2024-2025
The winners will be announced at NOffLA’s Annual SIP Event & Christmas Showcase.
The blind tasting for this initiative took place on Wednesday, 10 July 2024
The morning tasting session was conducted by Diploma Holders and Members of the Champagne Academy.
The Press Tasting in the afternoon was conducted by John Wilson, Leslie Williams, Jean Smullen and Maureen O’Hara.
In total, in excess of 600 wines were submitted to the Star Award adjudication panel of NOffLA judges and independent wine journalists.
Points system
Points were awarded on the basis of appearance, smell, taste and value for money criteria, and the winning 55 were selected as the best wines from key suppliers across a number of price categories.
Each of the winning wines will be sold in NOffLA member outlets across the country and will be recognisable by distinctive award symbols on each bottle
In the pre-Christmas period, NOffLA members will promote
and
the Irish Wine Show Star Awards 2024-2025 Collection as ideal Christmas gifts, in a variety of special gift packs.
NOffLA would like to thank the following suppliers (Associate Members) for submitting wines to this initiative;
Ampersand, Bibendum Ireland, Cassidy Wines, Febvre Wines, Grace Campbell Wines, Liberty Wines, Mackenway Wines, Tindal Wines and Richmond Marketing.
Pictured: John Wilson and Maureen O’Hara
Pictured: Leslie Williams
Jean Smullen
$1BN BRANDIN AMERICA*
€1M SUPPORTED BYAN MARKETING CAMPAIGN
Cuisine de France’s charity golf day
Cuisine de France’s colleagues, customers and suppliers all came together in the Heritage Golf Club on 29 August for their ARYZTA annual golf charity day.
The rain held off as they raised their clubs to raise much needed funds for their chosen charity, Irish Cancer Society
Guinness 0.0 hits Aran Islands
Madrí Excepcional partners with Big Grill 2024
Madrí Excepcional, a Mediterranean-style lager from Molson Coors and La Sagra brewery, was the official partner of The Big Grill Festival in Dublin from 22-25 August. The festival featured Molson Coors brands including Franciscan Well’s Raspberry Weisse, Blue Moon, and Staropramen 0.0%. ■
Guinness 0.0 is now on draught at pubs across the Aran Islands, including Tí Joe Watty on Inis Mór To celebrate, Seanchoíche held a special storytelling event in Irish and English on 31 August. Speakers from across Ireland shared stories of Togetherness, adding to the magic of the day.
(L-R) Aidan Grant; Kevin Fitzgerald; Aidan Hanrahan
(L-R) Ronan O’Hagan, John Clare and Danny Trappe of Molson Coors
Speaker at the event
Madri Excepcional Big Grill
Singer Tolü Makay Speaker at Seanchoíche
QUICK QUESTIONS WITH
ANTHONY O’BRIEN BEDFORD, managing director, Conjure Communications
Conjure Communications brings brands to life through the art of storytelling and PR
1. Best series you recently watched on a streaming platform?
Simone Biles Rising on Netflix. Such a great testament to hard work and dedication.
2. Best place for coffee?
September in Blackrock is my current favourite.
3. Top movie recommendation? Spirited Away, it’s pretty nostalgic for me.
4. Top book recommendation?
I inhale books, so this is very difficult for me! Two I have recently read that stand out are ‘Yellowface’ by Rebecca F. Kuang and ‘Tomorrow and tomorrow and tomorrow’ by Gabrielle Zevin.
5. Which social media platform do you use most?
Instagram. For my PR agency, Conjure Communications, I find Instagram most useful for staying up to date with not only consumer and PR trends but also news and influencer / industry content.
6. Favourite influencer/content creator if you have one?
I couldn’t and really shouldn’t choose! Although personally I always enjoy interiors and travel content creators.
7. Best advert on TV?
My favourite TV ad of all time is probably The Bear & The Hare by John Lewis. Or the Guinness Christmas ad. Anything Christmas related for that matter. It’s an important time of year for brands to connect with consumers so it’s always exciting to see the creativity of festive campaigns.
8. Worst advert on TV?
I feel bad to say this because I think it’s a great brand and I use some of their products, but the Oral B ad where the lady says “I didn’t even know Oral B made toothpaste” when it’s literally what the brand is known for.
9. Favourite grocery shop? Dunnes Stores.
9. First thing you would do if you were Taoiseach? Bring in growth incentives for Irish SMEs and entrepreneurs… and add a couple more bank holidays to the calendar.
10. If you had to live in another country, where would you choose?
Spain or Italy for the climate and the food.
11. Greatest achievement to date?
I think starting my own PR agency during the pandemic and now seeing it into its fourth year is my biggest achievement to date. I have had the pleasure of working with some incredible Irish brands and hope to continue to do so.
12. Do you prefer working from home or in the office/on-site?
From home, it’s easier to get the head down.
13. Best piece of advice you ever received?
Be proactive, not reactive.
14. Biggest fear?
Being trapped in a small space with rats. I’d never make it in a “I’m a celeb” type of scenario.
15. City or beach break?
City with a beach.
16. Top restaurant recommendation?
Shaku Maku in Rathmines or Chakra by Jaipur in Greystones.
17. Who is the last artist/group you saw live? Stevie Nicks in Hyde Park.
18. Apart from your own, what brand do you admire most?
I love unique brands with a purpose such as The Spark Company or Surreal. It’s also great to see Irish brands doing so well. At Conjure I have the pleasure of working with innovative homegrown brands. Helping clients connect with their target audiences and grow is really rewarding.
19. Best customer service you ever received?
A customer service standout from this year would be The Europe in Killarney. Impeccable.
20. What’s the last compliment you received?
A business colleague recently referred to me as their personal Kris Jenner. To me there is no higher compliment! ■
Anthony O’Brien Bedford, managing director, Conjure Communications
Happy 30th Anniversary, Shelflife! Three decades of passion, creativity, and excellence. Congratulations and best wishes for the future!
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