Simon Carroll, managing director of Hale Vaping talks about why agility is needed in the vaping industry as it moves at a fast pace
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Enough is enough!
Urgent action is needed to stop crime against retailers
Outstanding performers
Remarkable products that impacted the Irish grocery industry in 2024
ShelfLife December 2024 Vol.31 No.12
Editor
DONNA AHERN
donnaahern@mediateam.ie
Staff journalist
SHAUNA BERNARD
shauna.bernard@mediateam.ie
Contributors
JOHN MCDONALD
SORCHA CORCORAN
CAROLINE REIDY
TONY GALLAGHER
NIKKI MURRAN
Head of business
IAN MULVANEY (087) 2208486
ian.mulvaney@mediateam.ie
Account manager
MARK MORGAN (086) 8854930
mark.morgan@mediateam.ie
Circulation subs@mediateam.ie
Publisher JOHN McDONALD (01) 294 7744
john.mcdonald@mediateam.ie
Printing
W & G Baird Ltd
ShelfLife is a controlled circulation magazine, available to selected individuals with interests in the retail and wholesale grocery trade, who fall within the publisher’s terms of control. For those outside these terms, annual subscription is €98.00 including postage & packing.
Managing director
JOHN McDONALD Sales director
PAUL BYRNE Operations director
BILLY HUGGARD
Published monthly by Mediateam Ltd.,
55 Spruce Avenue, Sandyford, Dublin 18.
A94 RP22
Telephone (01) 294 7776
Fax (01) 294 7799
ISSN: 1393 0753
A festive thank you from ShelfLife
As 2024 comes to a close, we at ShelfLife want to extend our heartfelt thanks to everyone who has made this year so special. To our advertisers, your support fuels our ability to create and share the content we’re so passionate about. Your partnership is a cornerstone of our success, and we’re deeply grateful for your trust and collaboration.
To our contributors, thank you for your creativity, expertise, and dedication. Your words, images, and ideas continue to inspire and captivate our readers.
And to our cherished readers, you are why we do what we do. Your engagement, feedback, and enthusiasm mean the world to us. From all of us at ShelfLife, we wish you a very Merry Christmas filled with joy and a Happy New Year. May 2025 bring warmth, peace, and inspiration to you and yours.
Here’s to another year of storytelling, growth, and connection!
Warmest wishes,
22 Vape expectations Simon Carroll, managing director, Hale Vaping: Simon Carroll, managing director of Hale Vaping, talks to Donna Ahern about responsible vaping practices, sustainability, and the company's dedication to meeting customer needs.
24 Tides of triumph: MACE Midleton, once submerged in two feet of water, has undergone an incredible transformation since reopening in October. Owner, Ruaidhri O’Hare, reflects on the remarkable recovery and growth that has followed since the disaster, says Shauna Bernard.
15 An Garda Siochana to bring back direct phone lines for retailers? Let's keep the pressure on to ensure that there is greater protection for retail employees against crime, says ShelfLife’s publisher John McDonald
20 A legacy in retail: As Niall Smith, owner of Nearby Newtownforbes, celebrates 25 years in the retail industry, he reflects on his career journey, the challenges he has overcome, and the meaningful connections he has forged within the community, writes Shauna Bernard
26 Crime against retailers has escalated: ShelfLife hosted a pivotal conference ‘Stop Crime Against Retailers’ (SCAR) at Fallon & Byrne in Dublin on 23 October. Following the event Sorcha Corcoran spoke to some of the retailers that were in attendance.
47 Top grocers pull Proper No. 12 Whiskey and Forged Irish Stout from shelves: Retailers and businesses are severing ties with Conor McGregor in the wake of a High Court ruling against him in an assault case.
49 Social Diary: Check out who’s been out and about this month!
50 20 Quick Questions: Mairead Finnegan, owner/manager, Roll It All Butter Pastry, Roll It Pastry, Co. Meath.
ADVISOR
16 Crime: Fuel theft is growing at an alarming rate. Former Garda Inspector Tony Gallagher reports.
18 HR: A recent survey has found that over40% of workers failed to use their full holiday entitlement last year, writes Caroline Reidy.
19 Recruitment: Nikki Murran, outlines the key salary trends and industry insights for the New Year.
Donna Ahern and the ShelfLifeteam
NEWSGRID
The top news stories in FMCG and retail from across Ireland
Killadoon Milk to donate one day of sales to Children’s Health Foundation
Aldi opens new Tullamore store creating 30 local jobs
Aldi’s new store in Tullamore opened recently, creating 30 new permanent jobs.
Tesco opens 180th store in Shannon Town Centre
Tesco has recently opened its 180th store in the bustling Shannon Town Centre, creating 44 new jobs in the local community
Killadoon Milk has announced its support for the Children’s Health Foundation this Christmas.
On Friday, 20 December, the family-run dairy in Celbridge, Co Kildare, will donate 100% of sales of its awardwinning whole milk and flavoured milk to Crumlin Children’s Hospital through the Children’s Health Foundation.
Barretstown launches reindeer food appeal to help ‘Sprinkle Some Magic’
Barretstown children’s charity has recently launched its national Christmas appeal for vital funds to help ‘Sprinkle Some Magic’ for children affected by cancer and other serious illnesses this Christmas.
The charity has teamed up with Flahavan’s, to produce ‘Magical Reindeer Food’ which is now available to purchase for €2 in Applegreen and Dealz stores nationwide
The new store represents an investment of more than €9.8 million in the area, bringing the total investment by Aldi in Offaly to €18.8 million since opening its first store in the county in 2000
Focus Ireland calls on Irish businesses to ‘Sponsor a Star’
Focus Ireland, the housing and homelessness charity, is calling on businesses across Ireland to help fight homelessness this Christmas by sponsoring a star on the iconic Focus Ireland Christmas Trees in Dublin and Cork.
Throughout the festive season, the charity will have Christmas trees proudly in place at the top of Grafton Street, Dublin, and outside Kent Station, Cork.
The excitement went up a notch when customer Jim Fogerty became the first person to cast their vote in the first round of the Community Fund linked to the new store.
ABP partners with ESB to cut Clones site emissions by 80%
Spar and Eurospar help turn one family home Pink for Christmas
Spar and Eurospar have turned the Chambers’ family in Kilmacanogue village in north Co Wicklow Pink for Christmas.
Together the retail brands collaborated to highlight the wonderful work being done by their joint official charity partner, National Breast Cancer Research Institute (NBCRI).
BWG Foods wins national SEAI Award
BWG Foods won the 2024 SEAI Energy Award for Transport for its innovative Transport Decarbonisation Project.
The initiative delivered a sustainable distribution system, reducing emissions while servicing its nationwide network of Spar, Eurospar, Mace, Londis, and XL stores, showcasing exemplary performance and commitment to greener logistics.
ABP has partnered with ESB to reduce carbon emissions at its Clones site by 80% with the installation of an innovative, state-of-the-art water heating system.
The heating system recycles the lost heat generated by refrigeration units, using it to heat the water used for cleaning, processing and hygiene on site.
M&S Ireland earns Origin Green certification
M&S Ireland has recently announced that it has achieved Origin Green certification, a significant milestone in its sustainability journey in Ireland. The certification recognises the retailer’s dedication to sustainable practices across its Irish supply chain.
Origin Green, led by Bord Bia, is Ireland’s national food and drink sustainability programme ■
‘Magic performances’ the Red Bull F1 Showrun
12,500 Formula One fans packed out Salthill Promenade for the sold-out Red Bull F1 Showrun in Galway on Sunday, 17 November With David Coulthard and Patrick Friesacher behind the wheels of two RB7s, and magic performances from biker Dougie Lampkin and drift star Jack Shanahan, it was a night to be remembered for motorsport fans on the West Coast.
Australia and New Zealand team up for trade wine tasting
Wine Australia and New Zealand Winegrowers are joining forces to host their inaugural joint trade tastings, taking place in Dublin on 27 January, London on 30 January, and Edinburgh on 4 February
This unique event brings together the best of Australian and New Zealand wine under one roof, offering an opportunity to explore the regions’ diverse terroirs, vibrant winemaking communities, and exceptional wines.
More than 1,000 wines from 200 wineries, spanning 54 regions, will be featured.
Attendees will have the chance to:
• Meet winemakers, winery owners, and principals;
• Taste the latest vintages from renowned producers;
• Discover alternative grape varieties and innovative styles;
• Sample minimal intervention and natural wines;
• Explore offerings from organic, biodynamic, and sustainable producers.
The tastings celebrate the shared passion for
quality wine that defines the two countries, while also highlighting their distinct identities and innovations in winemaking.
Further event details, including tasting booklets and a list of participating wineries, will be
Musgrave joins ‘30% Club’
Musgrave has announced its membership of the 30% Club, a global campaign dedicated to advancing gender balance in leadership
The food retail, wholesale, and foodservice company, noted that its membership aligns with its inclusion and diversity goals, which include increasing female participation in leadership and senior management to 40% by end of 2025.
Currently, female participation stands at 35% across its leadership and senior management teams, it added.
Noel Keeley, CEO, Musgrave, said: “Joining the 30% Club marks a significant milestone in our journey toward greater inclusion at Musgrave.
“An inclusive culture that reflects the communities we serve is essential to delivering long-term value not only for our customers and partners but society more widely
“Significant progress has been made in recent years, however, as leaders, as an industry and at a societal level we can all do more to drive participation.”
The move ‘reinforces the company’s commitment to fostering an inclusive workplace that mirrors the communities it serves and create an environment that enables people to grow, thrive and realise their desired potential.’
With a presence in over 20 countries and a robust network of Irish member organisations, the 30% Club collaborates with CEOs, board chairs, policymakers, investors, and educators to support gender balance across society
By joining this network, Musgrave gains access to best practices, development programmes, mentoring and industry insights aimed at
available on the event website in early January
This is a trade tasting and is strictly limited to wine trade and media only
To reserve a place at the Dublin event, please contact Jean Smullen at jean@jeansmullen.com.
creating a more inclusive culture, where diverse perspectives are valued.
Gillian Harford, country executive 30% Club, added: “The addition of Musgrave to our supporter base further strengthens the breadth of diversity impact across Irish employers, where food and foodservice play such a pivotal role in the Irish economy.”
To achieve these goals, Musgrave highlighted that it has implemented a range of I&D initiatives, including inclusive recruitment practices, new policies, mentorship programmes and Employee Resource Groups.
Additionally, Andrew Keating, Musgrave’s chief financial officer, will represent the company as a Council Member in the 30% Club, actively supporting its objectives and fostering progress within the organisation.
Pictured are (l-r) Gillian Harford, country executive 30% Club, Noel Keeley, CEO, Musgrave and Eileen Biggs, head of Resourcing and I&D lead, Musgrave
Red Bull F1 Showrun in Galway
Nearby Ireland is back for the ‘Did you getters’ this Christmas
We have all had those sudden realisations of the forgotten stuffing for the turkey, the missing Christmas movie night snacks or the drinks for those last-minute guests over the festive period. Well this year, S&W Wholesale’s Nearby stores are back for all the “Did You Getters” in the runup to Christmas. No matter when you receive the “Did You Get” text message or sometimes that “Did You Get” glance you will be able to find what you’re looking for never too far from home at Nearby this year
Ollie Donnelly, brand marketing officer, S&W Wholesale, said: “This year’s campaign will once again help our independent retailers by boosting footfall and sales as Nearby promotes our value
message across radio, outdoor, digital and in-store
“We understand how hectic the Christmas shopping period can be for families and there are always those last-minute runs or forgets. Our retailers are situated perfectly within their local communities to be there for when that “Did You Get” message arrives. Nearby is never too far home and we really want to get that message across this Christmas.”
Donnelly stated: “Value is the message this year, championed through our Bring Home The Value range which includes the likes of those most wanted big brands over the festive period such as Ferrero Rocher, Swizzles Sweets, Maltesers
Celtrino wins Sysco ‘Technology Supplier of the Year’ award
Celtrino, Ireland’s leading provider of electronic data interchange (EDI) and supply chain management solutions, has scooped the prestigious Sysco ‘Technology Supplier of the Year’ award The Award comes as the company rolls out an ambitious expansion into the UK market. Serving sectors in FMCG, retail, pharma, agriculture, and finance, Celtrino provides outsourced platforms for invoice finance, procurement, accounts payable automation, and e-invoicing. It has been at the centre of supply chain innovation for over 30 years helping companies, in diverse sectors, transact business across complex supply chains with total confidence.
In the last 18 months the company has invested over €1.7 million in security and technology infrastructure and has enhanced its leadership team with four strategic hires - John Quigley, director of sales and revenue growth, Mark Fairweather, director of customer service and delivery, Robert Simpson, director of marketing and Margaret Gray, technical services manager Celtrino projects a 20% increase in annual turnover for 2025 and plans to double the size of the business by 2028.
Celtrino’s recent accolade at the Sysco POWERING25 Awards, where it was named ‘Technology Supplier of the Year,’ underscores its excellence in EDI. The award honours suppliers that excel in reliability service, and partnership helping Sysco achieve its growth objectives. Celtrino’s ongoing commitment to optimising business processes and providing top-tier service has been recognised by this award
Michael Devlin, technology director at Sysco, commended Celtrino: “The Technology Supplier of the Year Award recognizes companies that set new standards in reliability, service, and partnership The award honours a supplier that consistently delivers superior service, unmatched support, and exceptional results, making them invaluable to Sysco Ireland’s growth.”
Truffles, Coca-Cola, Bottlegreen and more.”
If you are on the receiving end of the “Did You Get”… text or need to pop out to get those must-haves in your cupboards this Christmas, Nearby stores are here for all you “Did You Getters.”
CPM has opened a new 10,000 sq. ft office and warehousing facility in Kilcock, Co Kildare, offering clients a fully integrated service, which can ‘bridge the gap’ between manufacturers and retailers.
Talking about the new offering, John Healy, general manager CPM, said: “Clients are looking for an integrated service, which complements our credentials in
sales, merchandising & technology This can include anything from assembling pre-filled shippers and picking orders to storing and collating POS packs for clients across the FMCG, Pharmacy, Beauty and Hardware sectors.
This new service enables clients to harness the in-depth experience of CPM’s retail team, many of whom have backgrounds in Ireland’s largest retailers, with invaluable knowledge and a deep understanding of how they operate.
Profit-driving merchandising tips for Christmas
Green Field Marketing Solutions (GFM), a specialist in outsourced sales and merchandising, shares 12 essential tips to help retailers maximise sales this Christmas season.
Martin Rice, operations director at GFM, highlighted the importance of effective merchandising: “From village shops to city stores, the strategic use of lighting, layout, and point-of-sale materials can significantly increase sales.” GFM’s teams work across the UK and Ireland, advising retailers on best practices to enhance customer experience and profitability
GFM’s top five tips to boost sales:
1. Rotate products to keep layouts fresh and spotlight new items.
2. Position essentials, such as milk, at the back, with impulse buys near checkouts.
3. Use cross-promotions to pair complementary items.
4. Place bestsellers at eye level.
5. Create seasonal and themed displays to grab attention. For more information, visit www.greenfieldmarketing.co.uk, call 028 90770999, or email info@greenfieldmarketing.co.uk.
Celtrino Sysco Awards Winners
Glendalough Distillery launches ‘Winter of Whiskey’ campaign and expands premium portfolio
Glendalough Distillery has launched its Winter of Whiskey campaign, showcasing new packaging, limited-edition releases, and seasonal gift sets that celebrate its deep connection to the Wicklow woods.
The new Glendalough Double Barrel packaging, featuring a double-wood finished lid and Glendalough’s whiskey seal, is the first in a series of new product packaging to be rolled out across the portfolio The Double Barrel Cask Strength (€84) is Glendalough’s latest limited-edition release, a single-grain whiskey aged in flamecharred bourbon casks and finished in Oloroso sherry casks. The Double Barrel Cask Strength is the first in a series of exciting innovations from Glendalough Distillery, with more to come in 2025.
Glendalough Double Barrel Gift Pack (€50), featuring the award-winning single-grain whiskey with a branded tumbler, and the Double Barrel Cask Strength (€84), a single-grain whiskey aged
Michael Curran, manager of DMG retires
Michael Curran, manager of DMG has retired after looking after the retailers in Ireland. He was a great supporter of the independent trade and helped many retailers with supply and promotion of the Irish Daily Mail & The Irish Mail on Sunday.
Retailers from the Federation of Independent retailers took Curran to the Stormont Hotel for a farewell dinner
in flame-charred bourbon casks and finished in Oloroso sherry casks. The award-winning Single Malt Mizunara Cask Finish (€90), aged seven years in Japanese Mizunara oak, is another festive season highlight.
Glendalough’s Winter of Whiskey campaign includes tasting events and activations throughout 2025, promoted via @ glendaloughdistillery on Instagram, connecting whiskey enthusiasts and trade professionals with the brand.
Glendalough Distillery solidified its reputation for excellence in 2024, winning Irish Distillery of the Year at the New York International Spirits Competition for the third year running. The distillery also earned two gold medals at the Irish Whiskey Awards and Double Gold for the sevenyear-old Single Malt Mizunara Finish at the San Francisco World Spirits Competition.
For more information visit www.glendaloughdistillery.com or follow @glendaloughdistillery on Instagram.
Ishka Irish Spring Water wins a Gold Medal at 2024 BBI Awards
Ishka Irish Spring Water has announced its success at the prestigious 2024 British Bottlers Institute (BBI) Competition. The company’s Still Water received a Gold Medal, while its Sparkling Water was awarded a Diploma for Excellence, underscoring the quality and purity of Ishka’s products.
The BBI Competition, a globally recognised event running for nearly 70 years, evaluates beverages through a rigorous blind tasting conducted by a panel of seasoned industry experts. Competing against some of the best bottled waters globally, ISHKA stood out for its superior taste and quality
Sourced from natural springs in Ballyneety, Limerick, Ishka is one of Ireland’s largest bottled water companies.
Mike Sutton, director, Ishka, commented on the achievement: “Winning Gold for our Still Water and a Diploma for Excellence for our Sparkling Water is a proud moment for our team. It highlights the care, craftsmanship, and dedication we put into every drop of ISHKA water. It’s a privilege to share a taste of Ireland’s natural beauty with our customers.”
Ed Binsted, president of the British Bottlers Institute, praised ISHKA’s
accomplishment: “A wonderful achievement for ISHKA to gain a Gold Award for their Still Spring Water eclipsing their previous success To also be awarded a Diploma for Excellence for their Sparkling Spring Water proves the quality of their products and very well deserved.” Future-proofing the business, ISHKA has recently invested €4.5 Million on a new line, creating 10 new jobs.
Taste of Dublin provides a platform to interact with and sell to knowledgeable foodies
Ishka Irish Spring Water
Members of Fed NI district
Michael Curran &, Julie Brown Livingstones Comber, NI Fed president
Musgrave Marketplace survey reveals Christmas trends ahead of festive season
With Christmas lights turned on in cities, towns and villages across Ireland, the festive season is upon us and in a recent survey by Musgrave Marketplace, Ireland’s leading wholesaler and foodservice company, almost half of respondents said they were more than happy to see decorations up in restaurants and bars as early as possible
However, sentiment changed when asked about putting up your Christmas decorations at home, with 75% of people believing you should wait until at least 1 December
It wouldn’t be Christmas without the mention of turkey and ham and 51% of people said they would enjoy turkey and ham up to three times before Christmas Day with 16% saying it would be on more than three occasions.
However, one in three people surveyed said they would only eat the traditional fayre on Christmas Day. When it came to a Christmas cocktail, the tipple of choice was a Pornstar Martini, followed by a Mojito. Just over half of those surveyed at the beginning of November had started their Christmas shopping while 54% already had Christmas night outs planned.
“It is no doubt the busiest time of the year for the hospitality and foodservice industry and our teams across Musgrave MarketPlace are working closely with our customers as Christmas season firmly kicks off this weekend,” said Desi Derby, director of marketing, Musgrave MarketPlace. Last year Musgrave MarketPlace sold more than 150,000 individual
2025 Borsa Vini Italiani
On Thursday 23 January, 2025 from 11am - 6pm in the Alex Hotel, 41-47 Fenian Street (off Merrion Square) Dublin D02 H678 representatives from 33 wineries will arrive in Ireland to take part in the 2025 Borsa Vini Italiani. The event will showcase an impressive line-up of wines with producers travelling from Abruzzo, Campania, Emilia Romagna, Lazio, Lombardia, Piemonte, Puglia, Sicilia, Toscana, Umbria and Veneto. The majority are seeking representation on the Irish market.
The concept behind the name and essence of ‘Borsa Vini Italiani’ is that of a Wine Exchange whereby owners and winemakers present their wines to the Irish trade Giovanni Sacchi, director of the Italian Trade Agency (ITA) says: “We are delighted to be returning to Ireland to present yet another fantastic range of Italian wines and producers to local importers, distributors and trade operators. Our aim is to connect Italian wineries with Irish trade representatives to showcase their diversity, quality and value, in Ireland’s ever-growing wine market.”
For more information contact: Chiara Giorgini ITA Dublin Desk email: c.giorgini.ext@ice.it Tel: (01) 664 2302.
ITA London office: foodwine.london@ice.it
Event Organiser: Jean Smullen. email: jean@jeansmullen.com. Tel: (086) 816 8468.
portions of turkey and ham, approximately 750,000 potatoes and over 100,000 sprouts ensuring those celebrating the festive season enjoyed typical Christmas fayre.
“When it came to a Christmas tipple, our most popular alcohol lines were dominated by beers with Heineken, Coors Light and Guinness all in the top performers while non-alcohol sales are up 14% on last year,” noted Derby.
Musgrave MarketPlace, part of the wider Musgrave Group, is the only 100% Irish-owned national foodservice, retail, and SME wholesaler, servicing over 45,000 customers across cafes, pubs, clubs as well as fivestar hotels and every Michelin star restaurant on the island of Ireland.
SHS Drinks acquires Shandy Shack
SHS Drinks has announced the acquisition of Shandy Shack, a pioneering brand in the mid-strength ABV beer space.
This new partnership promises to step-change Shandy Shack’s already strong current growth, helping it to better reach the 40% of adults seeking to moderate their alcohol consumption with balanced, enjoyable options.
Since 2021, Shandy Shack has won numerous awards for product quality, including six Great Taste stars across four products.
The brand has achieved widespread mainstream media attention and secured significant distribution partnerships.
Prior to the acquisition, SHS Drinks and Shandy Shack collaborated to create the popular Raspberry Lager using bottlegreen’s Raspberry Cordial.
The product launched in June 2024 and featured integrated bottlegreen branding on Shandy Shack’s packaging, along with joint promotional efforts across social media.
“The mid-strength ABV market is seeing rapid growth as consumers seek options for low-tempo relaxed socialising,” said Andy Morris-Jinks, managing director SHS Drinks.
Shandy Shack will join established names in the SHS Drinks portfolio including Shloer, bottlegreen, Rocks, WKD and Merrydown, adding further variety to a range of popular consumer brands.
As part of the New Ventures division, co-founders, Ed Stapleton and Tom Stevens, will continue to lead the brand’s development and expansion.
“It is a fantastic feeling to join forces with SHS Drinks to accelerate the development of Shandy Shack,” said Ed Stapleton, co-founder of Shandy Shack.
By integrating Shandy Shack into the New Ventures division, SHS Drinks will work closely with the Shandy Shack team to take the brand to the next level by igniting consumer awareness and broadening distribution in 2025. ■
(L-R) Shandy Shack co-founder, Tom Stevens, Andy Morris-Jinks MD, SHS Drinks with Shandy Shack co-founder
Ed Stapleton
Shandy Shack range
CSNA NEWS
CSNA CEO awarded C-Store Convenience Champion 2024
Huge congratulations to our CEO Vincent Jennings on winning the C-Store Champion of the Year Award: A very deserving winner if we do say so ourselves!!
The citation accompanying the presentation reads as follows:
“In the fast-paced world of convenience retail, success is driven by individuals who go above and beyond.
The ‘C-Store Champion’ award recognises a standout individual whose dedication, vision, and leadership have left a lasting impact on the industry.
This year’s award celebrates someone who has demonstrated exceptional commitment and engagement on behalf of Convenience Store retailers across the country. Through their passion and hard work, they’ve not only inspired retailers in their peer group but also reached out with an essential and valuable message to politicians and the wider public.
Ladies and gentlemen, in recognition of an
National Payment Strategy: Access to cash
Members will recall that we reported on several occasions on moves by the Department of Finance to update the National Payment Strategy in a number of crucial areas of interest to retailers. Legislative changes to the conduct of ATM operators and also minimum standards that customers of Cash-inTransit providers can expect will shortly be the subject of new regulations.
One of the areas CSNA were most interested in securing an agreement from the Department was in the area of charges and fees applied by merchant service providers, banks and credit/debit card companies who collectively manage
to increase their take from retail and all other merchants who accept card payments.
At a stakeholder meeting in the Central Bank this week, the Bank outlined the launch of a full-scale review of the Irish Credit-Debit Card industry, citing that this was as a result of a request from the NPS Division of the Department of Finance. It would appear our pleas were not in vain!
We immediately requested that the Department of Enterprise Retail Forum secretariat set about communicating with all retailer bodies to assist in providing (anonymised) details of interchange fees and all other aspects of charges, rental, compliance and noncompliance penalties, as well as the more unsavoury outcomes we have heard about over the years that this inadequately regulated industry has acted with impunity. A recent US Senate hearing extracted information from Mastercard and Visa who accepted their profit margins were 55% and 50% respectively.
Every year more customers are using digital and electronic payment methods which create very significant outflows from our accounts to the providers of these services; it is timely to review this Industry in its entirety and seek to put measures in place that give a Regulatory platform to fees and charges that Merchants pay.
outstanding supporter of the C-Store sector, and specifically for their huge contribution and input to the current “Stop Crime Against Retailers” campaign...
The C-Store Champion award goes to the man who puts the “pain” into campaign. Mr Vincent Jennings of the Convenience Stores and Newsagents Association.”
Congratulations Vincent from all in CSNA!
Suspect counter (COIN National Analysis Centre)
What to do if you suspect you have a counterfeit banknote or coin?
If you believe you are in possession of a suspect counterfeit you are obliged to submit it to your local financial institution, the Gardaí, or the Central Bank’s National Analysis Centre (NAC) or Coin National Analysis Centre (CNAC). National Analysis Centre, Central Bank of Ireland, Currency Centre, Sandyford Road, Dublin 16, D16 K280. A receipt should be obtained to confirm your submission of the suspect counterfeit as no refund will be given at this time.
What next?
If the banknote or coin is deemed genuine value will then be given through your local institution where you received the receipt of lodgement. If sent to us at the Central Bank, a letter will be issued acknowledging the submission. If the suspect item is subsequently deemed genuine the Central Bank will contact, you to arrange reimbursement.
Vincent Jennings, CEO, CSNA – ‘C-Store Champion of the Year’
CSNA NEWS
CSNA NEWS
CSNA DEALS PARTNER
GUS O’HARA
National President, CSNA
IF YOU WISH TO JOIN THE CSNA, PLEASE CONTACT THE ASSOCIATION ON 045 535050
Garda business watch adviceon receiving scam emails:
CSNA
The CSNA advises caution and urges vigilance when dealing with potential scam emails
We are all aware of the numerous scams going around. Especially the texts messages from banks etc looking for your pin or certain texts asking you to press the link which brings you to another page where your bank details are looked for. Be alert and very careful in relation to these. One of the latest scams which seems to be popping up a lot is where your business email receives an email from what looks like the accounts department email of your business or some other email linked to your business, looking for a bill to be paid however if you look closer at the email address that it is sent from, you will see that the email address is a scam. For example correct email John.J.Doe@garda.ie but the scam email would be like John_J.Doe@ garda.ie.
Please ensure your staff to double check email addresses or ask if they are unsure that an email address is legitimate.
Again, we ask that all business take care with all correspondence whether it email, text or call when it comes to money. ■
RETAIL CRIME
An Garda Siochana to bring back direct phone lines for retailers?
Let’s keep the pressure on to ensure that there is greater protection for retail employees against crime, says ShelfLife’s publisher John McDonald
Just because the voting is over, let's not forget the plight of retailers across the country who continue to suffer from a crimewave that has not reduced as a result of the promises made by both Fianna Fail and Fianna Gael following our recent Stop Crime Against Retailers (SCAR) campaign.
Key elements
As a result of last month's conference, we identified a number of key elements that we presented to the Minister for Justice and the Fianna Fail justice spokesperson. We framed these key elements as "Asks" for the state and have actively campaigned to get as much publicity as possible for these "Asks" in the run up to the general election.
Let's now keep the pressure on to ensure that there is greater protection for retail employees by giving mandatory jail sentences or exclusion orders for those who abuse, harass or assault shop workers. Let us remind the incoming
government of the absolute need to give resources to An Garda Siochana so that they can provide active, visible policing in the areas where our retailers work.
Abrupt changes
required
We must ensure that the incoming government changes the law to allow An Garda Siochana to use technology and software that is already available and working in other countries which helps with the identification of criminals and easier detection and prosecution of crimes against retailers.
This resourcing of An Garda Siochana must be accompanied by an abrupt change to introduce a speedier and more effective court process, where justice is seen to be done and retailers will feel a greater sense of protection.
It's quite a list of asks and is shadowed by one overarching question: "When will retailers have a direct phone line to their local Garda Station to allow for rapid response to criminal behaviour."
ShelfLife’s publisher John McDonald speaking at the SCAR event in Fallon & Byrne, Dublin
If you aren't convinced, just read Tony Gallagher’s Adviser Crime column on page 16 and our Crime feature on page 26. Happy Christmas to all and a safer, more crime free 2025. ■
Drive-offs crime
Fuel theft is growing at an alarming rate. Former Garda Inspector Tony Gallagher reports on the several category types of drive-offs
Vehicle Fuel Retailers are working in a very challenging environment of drive-offs, theft from shop and threats of defamation actions.
A recent article in the Irish Examiner revealed that retailers are losing on average €2,500 due to driveoffs, this was a calculation following a ‘straw poll’of its members by the Irish Petrol Retailers Association members (IPRA).
The IPRA has called for the introduction of a number plate system, similar to the UK, where a number plate can only be made by a registered supplier and customers need to show documents to prove they are entitled to that registration number, this would enable the gardaí follow-up on crimes.
Categories of drive-offs
There are several category types of drive-offs.
• The straight drive-off
This is where the offender has no intention of paying, this person tends drive up to an outer pump on the forecourt, they calculate that the staff in the shop are too busy and will not notice the occurrence.
• Failing to present at the point of sale
This offender will fill up with the fuel, enter the shop, may use toilet facilities or browse and then leave without paying
• Presents at the point of sale but does not declare the purchase of fuel
This offender will buy some item in the shop but does not declare the purchase of fuel – the staff member should engage with all customers to proactively enquire if the customer has bought fuel.
• No means to pay
This person presents to the service counter and declares that they have no means to pay, they
will declare that they have forgotten their wallet or credit card There are many genuine such incidents, but the onus should firmly be placed on the customer to pay. If an arrangement has to me made then a report form should be used where the customer records verified information on this report, the form should stipulate that the responsibility is on the customer to pay, it works in most circumstances but where there is no settlement by the customer on an agreed time such as 24 hours then the matter must be reported as a drive off without payment which is a criminal offence of theft.
There is also the threat of a defamation action by certain customers who will sensationalise an interaction with a staff member to their own advantage. It is legitimate for a staff member to raise a clarification if there is uncertainty on an issue but there are certain types of individuals who are just waiting to be offended and will seize on any opening to assert injustice, defamation laws need to change to the changing environment.
Gaming the system
The customer knowing he/she has not paid, presents at the counter and tries to distract the staff member by engaging in conversation on other topics, they even point out towards the forecourt themselves, the motive is to distract the staff member from asking the question“did you purchase fuel”.
Customer selecting payment “shop” at the pump, fills the car, then stages that they are attempting to pay by credit card at the pump when this is not possible, the offender then drives off, if they are subsequently questioned as a result of the reported crime they will give the
excuse that they tried to pay. Unfortunately, it has occurred that this excuse has been accepted by the enforcing person who examines the CCTV and would offer an excuse that it is a civil matter
It is not a civil matter – it is gaming the system and a particular issue with persons who are returning rental cars who probably feel they can get away with it, retailers need to be clear when reporting, that this a theft.
Emerging scam
Theft and receiving of fuel - this is a particular area of concern and there are a number of prolific offenders engaged in this activity I have investigated some such incidents and on examining CCTV the Modus Operandi (M.O) of the offender is to drive his car into the forecourt and park at the side of the premises The offender will then walk over to the pumps, can be seen on his mobile phone and will direct a car to the outer fuel pumps, the person will present at the pump giving the impression that he has a credit card out and so the pump is released, the offender then fills the car. The person in the car who receives the stolen fuel will then drive off without paying and the offender who filled the car will then return to his own car and
CONTACT:
drive off, the same offenders return to filling stations multiple times in a month and call up different cars to avoid detection.
I am aware of similar such incidents around the country where the same M.O is used, retailers should be particularly inquisitive of their CCTV where this has occurred, you will only determine this knowledge if you engage with your staff and create awareness of this scam.
Investigations
Ashtree Risk Group are adept at investigating drive-off criminal offences Ashtree have a team of expert CCTV Analysts who compile evidence against offenders and report all such crimes to the Gardaí using the on-line crime reporting declarations. The team of analysts preserve the CCTV and documentary evidence that is required for prosecutions, and they liaise with the Gardaí throughout the investigation process up to and including presenting the evidence in court, the analysts are also expert witnesses and will give evidence on the CCTV continuity evidence proofs.
The Ashtree Risk Group Service is available to Forecourt operators. ■
Tony Gallagher, risk, security & event manager, Ashtree Risk Group Email: agallagher@ashtreeriskgroup.com or visit www.ashtreeriskgroup.com
INTENSE+ FLAVOURS
Refreshed DISCOVER NORDIC SPIRIT,
Maximising holiday entitlements
A recent survey has found that over 40% of workers failed to use their full holiday entitlement last year. It also found that one in five people did not use five or more days of annual leave which equates to a week off work, writes Caroline Reidy
If your workplace has a limited leave policy, ensure you book early to avoid conflicting dates and avoid disappointment
2.Take advantage of public holidays and weekends
Extend long weekends: Plan your leave around public holidays to maximize time off For instance, taking a day or two before or after a long weekend can give you a miniholiday without using too many leave days.
Spread out short breaks: Instead of taking all your leave at once, break it up into smaller pieces around weekends for more frequent, restful breaks.
3.Set boundaries
In Ireland, the legislation surrounding annual leave is governed by the Organisation of Working Time Act 1997. This law outlines the rights and entitlements of employees to paid leave.
Minimum annual leave entitlement
Full-time employees are entitled to a minimum of four weeks of paid annual leave per year For employees who do not work regular hours, annual leave is calculated as:
• Four working weeks in a leave year if the employee has worked at least 1,365 hours in that year
• One-third of a working week for every month in which the employee worked at least 117 hours.
• 8% of the hours worked in a leave year, subject to a maximum of 4 working weeks.
Leave for part-time workers
Part-time workers are entitled to annual leave on a pro-rata basis. They accumulate annual leave based on hours worked, and part-timers are also entitled to public holiday benefits if they have worked 40 hours in the five weeks preceding the public holiday
Accrual of annual leave
Annual leave accrues based on time worked, including during statutory leave like maternity leave, adoptive leave, paternity leave, parental leave and parents leave.
Carrying over leave
Remembering the right to disconnect: Ensure you set out-ofoffice messages and resist the urge to check work emails or messages. Utilise the time to relax.
Delegate: If you have ongoing work, ensure someone covers your tasks, or schedule them for when you return
Requesting leave and employer rights
This can be equally therapeutic.
Employers must allow employees to take their statutory annual leave within the leave year or within six months after the leave year ends.
Employers have the right to decide when annual leave is taken, but they must consider the employee’s needs as well as business requirements.
Leave and termination of employment
If an employee leaves their job (whether through resignation or dismissal), they are entitled to payment in lieu of untaken annual leave. This is calculated based on how much annual leave has been accrued up to the date of termination.
It is crucial that employees utilise their Annual Leave as maximizing your annual leave can significantly boost productivity and work-life balance. Below are some useful tips to get the most from your annual leave.
1.Plan early
Request and book in advance ensuring your holiday aligns with personal or family events, not peak seasons if you wish, or desired travel plans.
Coordinate with your colleagues:
Annual leave continues to accrue during periods of certified sick leave, and if the leave year expires, employees may carry over this leave for up to 15 months.
4.Use leave for personal development
Self-care days:You do not always have to wait for holidays. Use some annual leave days for wellness days to recharge
5.Travel smart
Off-peak travel: Maximize your leave by traveling during off-peak seasons, if possible, for better rates and fewer visitors.
Local getaways: Plan nearby trips that require minimal travel time, so you spend more time enjoying the break and less time traveling.
6.Tackle personal projects
Home improvements: Use leave to complete home renovations or personal projects you never have time for during regular workdays
Quality family time: Plan activities or trips that strengthen relationships with friends and family
7.Stay flexible
Additional time: Always leave an additional day before returning to work It gives you time to recover and plan your return with less stress.
8.Prioritise rest
Balance activity with rest: Plan both active and relaxing days during your break.Too much activity might make you feel like you need another holiday.
Staycation option:You do not always need to travel across the world. Enjoy a“staycation”where you relax at home, explore your local area, or simply put your feet up
Annual Leave is your time to relax, recharge and reenergise so ensure that you utilise to the max. ■
Navigating the Irish grocery retail landscape in 2025
Nikki Murran, outlines the key salary trends and industry insights for the New Year
highlighting notable trends across different store formats:
Store managers in smaller supermarkets earn between €45,000-€60,000 annually, while those in large supermarkets command €70,000-€120,000, depending on experience
Each year at Excel Recruitment, we conduct a comprehensive, industry-wide survey to gauge market trends for the coming year
This year, we are excited to share the findings from our 2025 salary guide, which reflect the anticipated impacts of the most recent National Minimum Wage increase.
This year’s survey revealed several noteworthy insights. The Irish grocery retail sector is undergoing significant transformation as it heads into 2025. Amid rising operational costs and fierce competition, the industry remains resilient, with a clear focus on fresh food offerings, talent acquisition, and adaptability Below, I’ve outlined the key salary trends, challenges, and emerging priorities that are likely to shape this evolving landscape in the year ahead.
Key trends shaping the industry
1. Investment in Fresh Food and talent
Fresh Food sections have emerged as the cornerstone of many retailers’ strategies, aiming to enhance margins and attract discerning customers. The guide highlights a 20% increase in fresh food roles during late 2024, underscoring the industry’s commitment to innovation and quality. Retailers are hiring chefs for the first time, as well as prioritising bakers and butchers, to elevate their offerings
Despite a tight labour market, these roles remain a top priority, reflecting their importance in delivering competitive advantages
2. Flexibility as a priority Flexibility continues to drive employee attraction and retention.
Since 2019, 60% of retailers have adjusted contract hours to cater to candidates seeking improved worklife balance. For job seekers, flexibility is crucial, with 25% ranking it as their top consideration when exploring career opportunities.
3. Diversity, inclusion, and employer branding Irish retailers are placing greater emphasis on diversity and inclusion during recruitment, recognising the benefits of a workforce that mirrors their customer base. Employer branding has become a key differentiator in a competitive labour market, with companies leveraging their culture and values to attract top talent. Advanced tools like AI and data analytics are also being employed to enhance recruitment processes and broaden the candidate pool.
4. Rising operational costs
The sector faces ongoing challenges from increasing costs. A 6.3% rise in the national minimum wage (now €13.50) is having a cascading effect on wage structures
Additional regulatory pressures, such as pension auto-enrolment and expanded sick leave benefits, are further straining margins. Retailers are also contending with higher costs associated with combating theft and anti-social behaviour, necessitating increased investment in security measures
Salary trends across the sector
The 2025 salary guide provides an in-depth look at compensation across roles, from entry-level positions to senior management,
Fresh food managers in larger supermarketsearn€38,000-€48,000, reflecting the heightened focus on premium offerings in this area
Specialist Roles such as bakers and butchers earn €16.00-€17.50 per hour, with managerial roles in these specialties reaching up to €45,000 annually These positions are vital for differentiation and customer satisfaction.
Hourly wage roles, including sales assistants and deli supervisors, also show adjustments, with pay ranging from €14.00 to €16.50 per hour based on experience
Challenges and opportunities
1. Navigating Wage increases
Since 2020, the minimum wage has risen by 32%, significantly impacting retailers’ operational costs. While these increases aim to improve employee welfare, they compel businesses to re-evaluate their overall compensation strategies to maintain competitiveness.
2. Enhancing the employee experience
Transparency and comprehensive benefit offerings are becoming increasingly important during recruitment. Employees are more likely to accept roles when provided with clear information on compensation and benefits. Retailers that prioritise work-life balance and
flexibility will be better positioned to attract and retain top talent.
3.Technological integration
The growing use of AI and other technological advancements is revolutionising recruitment. These tools allow companies to target suitable candidates more effectively, optimising hiring processes and ensuring alignment with the sector’s broader focus on innovation and sustainability.
4. Combatting retail crime
Rising theft and anti-social behaviour are forcing retailers to allocate significant resources to security While these measures are essential for safeguarding employees and customers, they add to the industry’s financial burdens.
Future outlook
Despite these challenges, the Irish grocery retail sector remains optimistic about 2025. Investments in fresh food, talent, and innovation are expected to bolster customer loyalty even as costs continue to rise. Retailers’ focus on sustainability and aligning with consumer preferences ensures a competitive edge in the market Moreover, the integration of technology and a commitment to diversity and flexibility highlight the industry’s forward-thinking approach to workforce management. Those who adapt to these trends will likely emerge stronger, even in a tight labor market
For those interested in a full copy of this year’s salary guide, it is available on Excel Recruitment’s website, or feel free to reach out to me directly for more details. ■
As Niall Smith, owner of Nearby Newtownforbes, celebrates 25 years in the retail industry, he reflects on his career journey, the challenges he has overcome, and the meaningful connections he has forged within the community, writes
Shauna Bernard
The picturesque village of Newtownforbes, nestled in the heart of Clonguish Parish (also spelled Cluan Guish, meaning "the meadow of the swans"), is a vibrant rural community in Co Longford.
Known for its charm and immaculate upkeep, Newtownforbes offers an inviting destination for tourists, visitors, and friends alike.
As Nearby Newtownforbes enters its third year, owner Niall Smith looks back on the journey that has turned his convenience store into a thriving part of community life The Nearby brand has played a key role in shaping the store into the welcoming and thriving space customers see today.
Smith first opened the doors of Nearby Newtownforbes three years ago, providing a modest 800 square feet of retail space. Located in the heart of the village, the store quickly established itself as a go-to destination for locals
Smith recognised the need for expansion and undertook a major renovation in 2009. The store doubled in size to 1,600 square feet.
“The 50% increase in shop floor space gave us a huge lift in sales - 10% across the board,” Smith explains. This ambitious project required an investment of approximately €250,000, covering both construction costs and shop fittings.
A legacy in retail
Sales performance
The expansion not only increased the physical footprint but also allowed for a greater variety of products and services, which translated into impressive sales growth across key categories.
Convenience items remain the backbone of the business, with strong performances from confectionery and soft drinks, both seeing a 20% increase in sales. The addition of an Essence Coffee Station has also been a hit with customers, growing sales by 10%, while wines have experienced a similar 10% boost
These figures highlight the store’s ability to cater to consumer preferences while maintaining its traditional strengths.
The team behind the store
The store's success is due in no small part to the dedication of its team Employing nine staff members, including three full-time and six part-time, Smith has cultivated a close-knit working environment.
“Our relationship with the staff is very good. They’re all part of the local community and most have been with us for more than four years, ” shares Smith.
This longevity and mutual respect are evident in the store’s ethos.“They work with us, not for us,” Smith says proudly, emphasising the collaborative spirit within the store.
Community connections
For Smith, being part of the Newtownforbes community means more than just running a business, it’s about giving back
“We contribute to all local organisations, including Scoil Mhuire National School We support any club or organisation when they’re running events, such as Newtownforbes Tidy Towns and Clonguish GAA,” he says
In addition to supporting local initiatives, Nearby Newtownforbes also works with a number of local suppliers whenever possible. For example the store currently sources local honey from Lang Garden Bees, this is the store's primary locally produced product.
Smith notes:“We have lots of local suppliers who we have a fantastic relationship with, including Shanley Fruit and Vegetables, Herterich Meats and Dromod Boxty.”
Standing out
When ShelfLife Magazine asked Smith what sets Nearby Newtownforbes apart, Smith cites three key
Store owner, Nial Smith and wife Catherine celebrate their 25th anniversary in retail
“Our relationship with the staff is very good. They’re all part of the local community and most have been with us for more than four years.”
factors:“Great customer service, a great range of products, and our 7 a.m. to 7 p.m. hours, seven days a week.” Customers can rely on the store for their needs, whether they’re grabbing a quick coffee or stocking up for the weekend.
Nearby support
Smith credits the support he receives from the Nearby brand for helping his store thrive The business development and marketing teams have played an essential role, offering guidance and resources to enhance the store’s visibility and operations.
“Stephen, our senior business development manager, and Jason McSteen, the national sales manager, along with the full marketing team, are always available to help - especially with social media,” Smith notes.
This partnership has allowed the store to stay competitive and connected with its customer base.
Navigating challenges
Like many small businesses, Nearby Newtownforbes has faced its share of challenges, particularly in recent years. Rising energy costs, increasing business insurance rates, and the impending Auto Enroll Pension Scheme have all been significant hurdles.
Despite these pressures, Smith remains optimistic. “We’re trading nicely, but it takes very hard work by myself and Catherine, my wife,”he says Their dedication and hands-on approach have been instrumental in steering the business through tough times while maintaining its strong position in the market
Value offers
As the cost of living rises, Nearby Newtownforbes continues to focus on providing value for its customers Regular offer cycles are pushed through their 'Bring Home The Value' concept which sees four key lines hold a great deal for shoppers for a three week period then change to four brand new lines for the next promotional period
This shows there is continuous value to be seen for 'big brand' products at Nearby Newtownforbes Weekend deals and special occasion promotions also ensure that shoppers can find affordable options close to home.“Weekend deals work really well for us, especially when people don’t feel like travelling,”Smith observes
Looking ahead
After 25 years in the business, Smith is reflective but far from complacent “There are always challenges in
retail, but we wade through them as they appear and stay on top of everything,” he says. This proactive mindset bodes well for the future of Nearby Newtownforbes
At the time of going to press, Smith was in the throes of preparing his 25-year career in the retail industry anniversary. Smith has been with the Nearby Symbol Brand from its inception three years ago and has been a long-term customer of S&W Wholesale, Nearby's parent company.
On the day of celebration there will be special weekend offers, Shannon Side Radio will be joining Smith at Nearby Newtownforbes to celebrate on the airwaves and there will be a very festive feeling around the store just in time for the Christmas season. ■
“We support any club or organisation when they’re running events, such as Newtownforbes Tidy Towns and Clonguish GAA.”
Niall Smith, owner, Nearby Newtownforbes
Wine selection in Nearby Newtownforbes
Nearby Newtownforbes interior
Vape expectations
Simon Carroll, managing director of Hale Vaping, talks to Donna Ahern about responsible vaping practices, sustainability, and the company’s dedication to meeting customer needs
Founded in 2016,HaleVaping has been part of the vaping industry for over eight years,but its origins extend much further.As a family-owned business,it benefits from over 40 years of retail expertise through its parent company,SFW.
ShelfLife recently caught up with its managing director Simon Carroll,who has worked at the helm of the company for many years.
Describing his leaderships style with the company,Carroll, says:“It is important to develop a strategy that everyone is clear on and then to work towards setting targets to monitor progress.It’s critical to get inputs from the team to develop plans and ensure we are being the best we can be
His role with Hale is very varied which involves customer interactions and meeting with suppliers as well as
collaborating with the team on strategic direction for the business.
“Agility is needed in this industry as it moves at a fast pace,” he highlights.
“Understanding consumer needs is key and Hale is uniquely positioned to understand consumers through our store network and that is what makes us the No.1 vaping company in Ireland.”
Prior to that he built up a vast experience in the FMCG business.He started his career in the industry with Richmond Marketing where he worked as a sales representative,selling Red Bull andTiger beer into the on trade in Dublin back in 2001.
Following that he moved to PJ Carroll (BAT Ireland)
where he held various rolls over the following 21 years, starting as a sales representative selling into the pubs and clubs across the Leinster area Carroll then spent almost a year in brand marketing before moving into key accounts,where he “really learned the ins and outs of how retail in Ireland really worked.”
Sustainable future
Hale has actively placed significant emphasis on offering a sustainable future through its vaping products,through the company’s approach to the science and innovation behind creating safer alternatives to traditional smoking.
“Across the world,vaping has successfully helped thousands of smokers quit smoking for good Many more
Agility is needed in this industry as it moves at a fast pace.
people use vaping to quit smoking over nicotine replacement therapies,”Carroll explains.
“HaleVaping is committed to delivering for our customers, the majority who are current or former smokers.We understand that flavours play a vital role in helping people quit,as only 5% of vaping products sold are tobacco flavoured,” he adds
“We stock a wide range of flavoured vaping products in our stores and online to support current and former smokers on their quitting journeys.Customers can speak to a member of our team in any of our stores to find out about the available products and options that may help them.”
Hale’s key sustainability goals revolve around reducing environmental impact,promoting responsible product lifecycle management,and embedding sustainable practices into the company’s operations and product development
“We understand the concerns around waste associated with used vaping products and stemming from disposables. This is a problem that we are addressing head on in our own business and supporting our retail customers to do the same, ” he informs me.
“First and foremost,vaping products are evolving quickly to become rechargeable,and refillable,as well as maintaining the convenience credentials that made disposables so popular. We carefully curate the best brands and products in the market that will ensure our retailers are insulated from any regulatory changes and provide our customers with sustainable alternatives.”
WEEE Ireland
Hale is a proud member of WEEE Ireland,contributing to the organisation for every product it imports into the country.
“We continue to partner with them with advertising campaigns and in providing a network of vape recycling bins, which ensure that these products are disposed of in the proper and correct manner,”Carroll says
“This year,we also partnered withApplegreen on the rollout of vape recycling bins across the extensive network of Applegreen locations in Ireland,and a high number of BWG Foods and Musgrave stores have agreed to do so as well WEEE Ireland install and regularly collect these bins when full We want to further expand this work in 2025.
Responsible vaping practices
Hale advocates for responsible vaping practices and supports measures like preventing sales of vape products to under-18s. Thecompanyachievesthisthroughcollaborationswithretailers to ensure compliance and promote age-restriction policies
“At HaleVaping we have always been initiative-taking on age verification,and we operate a robust‘Challenge 21’ approach across our own stores and or retail trade customers are similarly vigilant.The default position is that documentary proof of age is required if a customer looks anywhere close to 21 years of age.This helps us ensure that we do not sell vaping products to anyone under 18,”Carroll notes.
“This year,we have also installed the automated ‘MyCheckr’age estimation tool from InnovativeTechnology into Hale stores The MyCheckr system adds a further layer of protection and helps streamline the age verification process.
It is automatic and provides an instant confirmation if a customer is over 25 years of age or,if under 25,that a documentary ID check is required The system has been widely evaluated and has been demonstrated to have extremely high level of accuracy,to within 0.19 years in its age estimation However,notwithstanding the age estimation provided by MyCheckr,our retail team will always check a customer’s ID if they feel they are 21 years or under,”he adds
“The introduction of the MyCheckr system into our stores is consistent with our mission to support adult smokers who want to quit,and that vaping is only for adults.Vaping has helped many thousands of smokers to reduce their smoking habit or quit completely It will also play a significant role in achieving aTobacco Free Ireland.We are committed to promoting responsible practices within the vaping sector and to ensuring that vaping products are only sold to adults.”
Youth prevention programmes
Youth prevention programmes are vital in fostering responsible usage of vaping products
“Our approach to youth prevention is simple We do not sell,advertise,or market our products to anyone that is not an adult.We have implemented robust systems right across out branch network to ensure age verification is always sought, Carroll explains.
“We are also active in campaigning to have the extensive laws that are already in place enforced,particularly around ensuring that vaping products are not being sold to children. Our focus remains on adult smokers or former smokers that rely on vaping to help them quit smoking.Smoking remains the top cause of preventable death and ill-health in Ireland and kills around 5,000 annually It is also costing hospital services around €460 million per annum,”he adds
Looking ahead
Looking ahead,Carrolls highlights that his job is to support the”magnificent”work being done by Hales retail trade customers,“to help them to navigate a very dynamic and evolving situation”
Vaping has helped many thousands of smokers to reduce their smoking habit or quit completely.
“We strive to ensure they have the most up to date information around vaping and any new regulations that are being proposed,and that they understand how these will potentially affect them,”he says
We also ensure that they have high quality products that are fully compliant with the laws we have in Ireland and that offer their customers the choice and value they look for,” Carroll concludes. ■
An in-store display of Flavoured Vaping Liquids
Simon Carroll, managing director, Hale Vaping
MACE Midleton, once submerged in two feet of water, has undergone an incredible transformation since reopening in October. Owner, Ruaidhri O’Hare, reflects on the remarkable recovery and growth that has followed since the disaster, writes Shauna Bernard
Storm Babet brought record rainfall and devastating floods to the South of Ireland, leaving Midleton, Co. Cork, severely impacted. Ruaidhri O’Hare, owner of MACE Midleton, recalls that the store was under two feet of water as the storm passed through the town
Since reopening in mid-October this year, MACE Midleton has undergone an incredible transformation. O’Hare says,“Coming from where we were this time last year, the work that went in and the customer reaction to what we’ve unveiled has been fantastic. It’s been very positive.”
Next year marks 20 years in business for MACE Midleton, with the O’Hare family having 30 years in retail overall.“We’re proud to celebrate with a newly refurbished store as it’s a real story of recovery through investment,” says O’Hare Renovations post flood
After the flood, MACE Midleton underwent a complete overhaul.“We had a major clean-up operation, and it was clear the store needed extensive work,” O’Hare explains.
“The entire store was stripped back to the four walls, with absolutely everything removed. We essentially started from scratch.”
The transformation is nothing short of impressive.
Tides of triumph
MACE Midleton now features the latest in-store specifications, including the for food’s sake deli, which allows the store to offer an exciting new range of deli food and products.“This addition has been fantastic for us,” O’Hare says
“It’s not just about convenience, having the deli allows us to provide fresh, high-quality food for our customers.”
In addition to the deli, the store has also introduced Insomnia Coffee, featuring three new top-of-the-line coffee machines.“We’ve added a Smooch ice cream parlour, and all of these new fixtures and fittings really help us promote our products,” O’Hare adds
“Our own hand-baked goods are a major focus, we bake fresh every day for 13 outlets and deliver to them six days a week. These new fittings are helping us showcase our handmade range in a way that was not possible before.”
The new layout and features have created a welcoming, modern environment.“When you put all
of this together - the new look, the deli, the coffee, and our bakery, it’s a lovely store now, ” O’Hare says “It’s a great proposition for our customers. We’ve really elevated the experience.”
In addition to the physical upgrades, MACE Midleton has made significant investments in technology to ensure the store is future-proofed.
“We’ve upgraded our EPOS and back-office systems, and we’ve invested in a new cash and management system,” O’Hare says
O’Hare has also introduced digital SELs and large digital screens in-store All of these upgrades are about improving efficiency and enhancing the customer experience
He mentioned that he has already seen the benefits of these changes, and that they’re making a noticeable difference every day.
Store performance
Since reopening, MACE Midleton has experienced strong growth.“Overall, the store continues to grow week on week,” O’Hare says
“But we’ve seen an immediate uplift in key areas like food-to-go, coffee, and bakery.” In fact, these categories have all increased by around 50% in just a few weeks since the renovation
“When you think that we were operating from a portacabin for eight weeks before reopening, the progress we’ve made in such a short time is truly impressive.”
Food’s Sake deli
Fearghus O’Hare, O’Hare’s MACE Midleton
Considering the challenges the store faced just a year ago, this performance is especially remarkable “When you think that we were operating from a portacabin for eight weeks before reopening, the progress we’ve made in such a short time is truly impressive,” notes O’Hare.
Strong team
The store employs 20 people, with eight full-time and 12 part-time staff members. O’Hare values a transparent and respectful relationship with his team.
“I’m a firm believer in the fact that your staff are the biggest resource you have,” he says.“They’re the link to your customers, and you need to treat them the way you’d want your customers to be treated.”
The store has built a strong reputation for staff retention.“My parents started their first business 30 years ago next year, and we still have 10 employees with us from those early days,” he notes.
“Multi-generations of some families have worked for us, and many of our key staff and managers have been with us for a long time That continuity speaks volumes about the kind of business we are. ”
Giving back
MACE Midleton has always supported local businesses and services. After the floods, O’Hare saw the strong community spirit in Midleton “If anything positive came from the flooding, it was how people helped each other out, ” he says The store provided free food and coffee for volunteers during the cleanup.
The local GAA and rugby club were particularly active, sending volunteers to help clean up homes and businesses.“I made a note of it and decided that once we came through this, we’d do something meaningful,” O’Hare recalls.
To give back, MACE Midleton has announced a €40,000 partnership with both clubs over the next three years.“It’s important to give back, especially when you think about where the town was this time last year,” O’Hare says
Standing out
O’Hare has managed store refits for years, and he believes the response to the new MACE Midleton
has been unparalleled.“I can confidently say this is the most positive reaction I’ve ever received from the public,” he says “The new MACE image is bright, clean, and welcoming.
With features like their own bakery, food service offerings, and top-notch customer service, O’Hare feels the store stands out.“When you combine all of that, we’re greater than the sum of our parts, ” he adds
Receiving support
O’Hare credits much of the store’s successful reopening to the support from BWG.
“We’ve had fantastic support from Keith Crawford and his team, from the investment stage through to project planning,” he says “Pat Grogan, our project manager, was excellent throughout.”
During the store’s opening phase, Retail Operations Advisor, Colin Brady, was instrumental in ensuring everything ran smoothly “From start to finish, BWG guided us every step of the way, ” O’Hare adds
Offering value
MACE Midleton uses the MACE own brand range to highlight value offers throughout the store.“We run promotions in our bakery and deli, offer loyalty
rewards for coffee, and feature a full suite of MACE promotions,” O’Hare explains.“We feel we offer great value to our customers. ”
Rising business costs
Over the past 18 months, MACE Midleton has faced significant cost increases, mainly driven by rising energy prices and wage inflation.“These challenges have made operations more difficult, just like for other retailers,” O’Hare says. Looking ahead, these issues remain a concern and need careful management.
Looking forward
MACE Midleton has several upcoming refurbishment projects, including stores in Carrigtwohill and Mayfield, both set for the new year O’Hare noted that the store’s success couldn’t have happened without the help of his management team, including his brother Fearghus O’Hare and operations manager Pat Sisk
“Our team of people in Midleton have helped us get the store to the position it’s in today and hopefully we continue to trade well into the future,” concludes O’Hare. ■
Midleton’s own bakery goods
Midleton team
Midleton interior
STOP CRIME AGAINST RETAILERS
Crime against retailers has escalated
ShelfLifehosted a pivotal conference ‘Stop Crime Against Retailers’ (SCAR) at Fallon & Byrne in Dublin on 23 October. Trade professionals and retailers gathered to express their frustrations and collectively demand urgent government action in response to the alarming rise in crime threatening retailers across the nation. Following the event Sorcha Corcoran spoke to some of the retailers that were in attendance
A survey by Shelflife has highlighted that crime against retailers has escalated to reach epidemic proportions nationwide The problem has gone beyond having to take the hit of losses due to theft. Shop owners and their staff are being exposed to relentless threats, intimidation and, in many cases, violence. This is now a wider societal issue that is having a profound impact on livelihoods and public safety
All of the 117 respondents to the survey –which come from both urban and rural areas across the country – have experienced some form of criminal activity The majority (89%) report that these crimes have become more dangerous in the past year Robbery with violence was cited by 30% of respondents, while over half (56.4%) have experienced disruption by groups or gangs.
Weekly violence and abuse
Things have got so bad in terms of violent incidents that Kevin O’Brien, owner and managing director of O’Brien Retail Concepts (OBRC), has had to take out insurance to cover the cost of counselling for the 14 staff in his two off licences in Dublin 15.
“We have been robbed by people using a machete. There are incidences of violence on a weekly basis. The effect on staff is the
Kevin O’Brien, owner and managing director of O’Brien Retail Concepts
thing that upsets us the most. The level of abuse they take is unacceptable They always step back and get out of the way, even when someone is stealing a bottle of wine The risk of being sued is too high. Our policy is to record everything and let the offenders go, unless it’s a major incident when we’ll bring it to the attention of the Gardai,” he explains.
“As a licensed premises, we have to behave by law in a certain manner, for example when refusing someone when you believe they’re underage but can’t prove it. Over the years, staff have been threatened to be shot, killed or their vehicles vandalised if they refuse someone The only positive thing is that the amount of cash being handled is reducing year on year,” he says
“I’m losing €30,000 to €50,000 a year in stock, and I have to increase margins to cover that, which means prices go up Trying to make money in small retail is a nightmare. The cost of running refrigeration alone now is ridiculous. On top of this, I’m spending about €7,000 a year on CCTV and security, which I have to
It is clear from the Shelflife survey that urgent action is needed in the form of government policies, increased garda numbers and reform of the judicial system if this untenable situation is to be addressed. The experiences below of retailers who took part in the survey provide a snapshot of how unbearable the situation has become for the sector
“Over the years, staff have been threatened to be shot, killed or their vehicles vandalised if they refuse to serve someone.”
keep upgrading. I’ve recently overlaid the system with an artificial intelligence tool, which identifies unusual gestures in the stores, like people putting something in a bag.”
O’Brien doesn’t blame the Gardaí for the problem but finds it increasingly difficult to get a speedy Garda response “Years ago, the Gardaí would be there in ten minutes if we made an emergency call. Now, you could be on hold for five minutes if you call 999 It is a tiny minority within our community causing trouble A small percentage of the repeat offenders have ended up in court but generally get a suspended sentence. There’s no accountability, there’s always an excuse The justice system doesn’t make them accountable.”
Pictured: (L-R) Vincent Jennings, CEO of CSNA; Minister of State at the Department of Enterprise, Trade and Employment and Equality and at the Department of Social Protection, Emer Higgins and John McDonald, publisher of ShelfLife
STOP CRIME AGAINST RETAILERS
Threats and group intimidation
Female staff are refusing to work night shifts for a forecourt retailer with three outlets in Co Offaly due to the increasing level of threats made by groups of youths in the past two years. Some staff members have left altogether because of it.
“Shoplifting has always been an issue but since COVID-19, groups of six or seven lads come in and say they’ll be waiting outside when a staff member locks up or that they’ll burn them out. In one of our bigger stores with an off licence, we’re tormented with people coming in under the influence of drugs or alcohol who will face up to staff much quicker if they try to do anything to stop them stealing,” says a manager of one of the stores.
“It’s the same groups all the time We’ve had meetings with the Gardaí about it and have a good relationship with the Gardaí in the different stations, but their hands are tied as an awful lot of offenders are under 16 years of age It’s harder to get through to the Gardai on the phone in the past year or so too as they’re understaffed and have so many callouts.
“There has to be a series of theft offences against someone before they will be convicted. We have seen convictions of 8-10 months, but then the offenders are back out again and do the same thing. They think they can just do what they want. We’re losing thousands of euros a year due to theft. I believe parents should be held accountable and penalised directly for every child under 16 that commits a crime.”
This retailer has installed extra CCTV cameras in all three shops. “You have to cover every angle and aisle as a good solicitor will get an offender off if there is no footage and the Gardai can’t do anything without it either In our largest store, we now have 36 cameras. It’s so time-consuming having to go through the footage every day of the week and keep sending USB sticks to the Gardai,” the manager says
“I believe parents should be held accountable and penalised directly for every child under 16 that commits a crime.”
Legal route a waste of time
According to one manager of a convenience supermarket in Co Waterford, any retailer in Ireland who thinks shoplifting is not happening in their premises on a daily basis these days is naïve.
“We’re only catching 10-15% of the culprits, with large unexplained losses in our accounts. I estimate we’re losing about 1% of annual turnover, or about €1,000 a week, due to theft. It’s everything from alcohol to food from the deli, newspapers, minerals or a combination of everything,” he says
“Anytime I do catch someone, I will try to get the money back first and then bar them. You’ll never catch someone the first time; they start off small and then get bolder and bolder I think the best thing I can do is bar people rather than calling the Gardai or going through the court system. As far as I can see going the legal route seems like a waste of time as mostly it involves a slap on the wrist for the perpetrator
“What we need is a real and enforceable deterrent and to address the issue in a similar way to what worked for compensation claims years ago – award payouts for slips and falls have been quartered, so it’s not as worthwhile to make a claim now.
“The Gardaí are top class and as frustrated as we are. They will have done all the paperwork and then the judge just throws the case out because there was a loophole There are no clear consequences. I think there needs to be a drastic, preventative measure where fines are taken at source from a person’s social welfare payment or salary I don’t think it’s simply a matter of having more Gardaí.”
“Anytime
I do catch someone, I will try to get the money back first and then bar them.”
100% of retailers surveyed
Have experienced some form of criminal activity in the past 12 months, including;
STOP CRIME AGAINST RETAILERS
Joanne Nolan, franchisee of the Spar shop in Ballyogan, Dublin 18
Relentless theft taking its toll
Shoplifting is the biggest issue facing Joanne Nolan, franchisee of the Spar shop in Ballyogan, Dublin 18, who has noticed an escalation in this activity since the riots in Dublin City Centre last November
“It’s a daily occurrence for the ones that you see, and most are repeat offenders. The most frequent offenders are under 17, with some as young as 10 years of age They are so brazen, coming in and taking what they want and showing staff on the way out because they know there’s nothing, they can do to stop them,” she says
“On one day alone, €334 retail value worth of stock was taken. It’s soul-destroying seeing that on a Monday, knowing you’re starting the week on a loss. I can’t cover the losses. It means having to increase prices, cut staff hours and not being able to sponsor local sports events like I used to
“I have told staff to let me deal with it and stand back as you have to be 100% sure before accusing someone of theft. Every morning, I have to go through CCTV and burn disks to give to the Gardai so they can build up a file on the offenders while they’re young.
“There’s no break from it. I work 45 hours a week and start most days at 5.30am. If the phone rings once I’ve left the shop, I immediately think something else bad has happened. It’s so demoralising. I have worked in retail for over 30 years since I left school, but now I ask myself is it time to get out of it.”
Nolan was delighted when the Garda station in Stepaside up the road from the shop reopened, but this hasn’t made a real difference. “There is only one garda to answer the phone and a car must come from another area. A community garda calls into us from time to time, but he’s stretched. I have met with a local superintendent and inspectors and managed to get brief bursts of extra patrols. But there needs to be a constant presence outside,” she says
“The first step to addressing the problem is more Gardaí who are empowered to police the area. I have always found the Gardaí great to deal with, but legislation has to be brought in to show there are consequences for young offenders in addition to the Juvenile Liaison Officer system. This is a great community otherwise.”
“I have worked in retail for over 30 years since I left school, but now I ask myself is it time to get out of it.”
ShelfLifeand CSNA launch S.H.O.P.
S.H.O.P. is a set of policies designed to protect retailers and their teams in the face of rising crime
ShelfLife and the CSNA (Convenience Stores and Newsagents Association) are proud to launch Ireland’s largest-ever national leaflet drop both digital and in-print, which will reach over 250,000 retail staff!
Together along with retailers and the national media we’re distributing crucial information to empower retail workers with S.H.O.P. – a set of policies designed to protect retailers and their teams in the face of rising crime
S.H.O.P. stands for
S Sentencing: Mandatory jail sentences or exclusion orders for those who abuse, harass or assault shop workers.
POHHotline: A local retail crime hotline in each Garda divisional area.
OK to Ask: Change defamation laws so shop workers can ask if someone has paid for goods.
Presence: Increased Garda presence in retail areas. ■
For more information...
Outstanding performers
As 2024 draws to a close, attention is focused on the standout products that have shaped the Irish market, from innovative launches to timeless favorites, writes Shauna
Bernard
As the year winds down, attention turns to the standout products of 2024 across a variety of segments. These exceptional products, whether they introduce groundbreaking innovations or uphold the appeal of timeless classics, have made their mark in the Irish market by delivering quality, value, and satisfaction to consumers.
The annual review will highlight products that have resonated with shoppers, setting benchmarks for quality and carving out a
Magic flavour
Arán Magic Sauce is a plant-based, Koreaninspired sauce made by Michelin Trained chefs, Bart Pawlukojc and Nicole Server-Pawlukojc.
Handcrafted in small batches, with traditional Korean spices and ingredients, Arán Magic Sauce offers an authentic taste experience that captures the essence of Korean cuisine
Perfect Balance of Sweet and Spicy: The sauce strikes the ideal balance between sweetness and spiciness, tantalising taste buds with a harmonious blend of flavours that enhance any dish.
Versatile Culinary Companion: Whether used as a dipping sauce, marinade, or glaze, Magic Sauce elevates a wide range of dishes, from grilled meats and stir-fries to appetisers and sandwiches.
Handcrafted in Small Batches: Carefully crafted in small batches to ensure consistency
niche in competitive categories. From fresh ideas that captured consumers’ imagination to well-loved staples that proved their staying power, ShelfLife highlights the brands and products that made a significant impact in 2024
This accomplishment is particularly
and quality, each bottle of Magic sauce is a testament to commitment, excellence and attention to detail.
An expert blend of Korean-inspired flavour all from the comfort of your home All the hard work is done for you, you just have to open the bottle and enjoy!
Arán’s Magic Sauce is available to purchase in 250ml sized bottles priced at €5.99 each from leading independent retailers and food stores.
Spoonfuls of power
Avonmore soup, the pioneer of fresh soup in Ireland launched a new range of High Protein soups in 2024 Designed to meet the growing demand for healthy, convenient meal options, these soups are packed with flavour, naturally high in protein, a great source of fibre and gluten free
Each bowl of Avonmore high protein soup offers a perfect balance of taste and nutrition, ideal for those seeking to fuel their active
significant in the face of grocery price inflation, which presents a challenging retail environment. Yet, many brands not only navigated these economic pressures but also achieved outstanding sales performances, sparking renewed interest in their categories.
lifestyles. Whether you are looking to boost your protein intake, support muscle recovery or simply enjoy a wholesome, satisfying bowl of soup, Avonmore’s new high protein soup range provide the perfect solution.
Designed in packaging that is both eye catching and distinctive the range includes three delicious flavours: Chunky Chicken & Veg, Chicken Masala and Red Lentil Dahl, which were created to meet a range of flavour preferences. Made with natural sources of protein these soups are a delicious and convenient way to get more protein into your diet.
Not only are they great tasting and high in protein, the range is also gluten free making them suitable for those with gluten intolerances or anyone opting for gluten free options, without compromising on taste or texture.
The Avonmore High protein soup range are available in the chilled soup aisle in all major supermarkets across Ireland.
Avonmore Chicken Masala Soup
Avonmore Red Lentil Dahl Soup
Avonmore Chicken & Vegetable Soup
Arán Magic Sauce
FOCUS
Timeless treats
It’s time to stock your shelves with brands that resonate with customers - Irish brands with authenticity, heritage, and a commitment to quality With its recent rebrand and recipe upgrade, Cleeve’s Irish Confectionery is a must-stock recommendation for the year ahead.
The taste of tradition
With a history dating back to 1882, Cleeve’s represents the artistry of traditional Irish confectionery From creamy toffees and caramels to rich, indulgent chocolate bars, every product reflects exceptional craftsmanship and quality Today’s shoppers seek premium offerings with authentic stories, and Cleeve’s delivers on both-supported by its heritage and reputation for irresistible flavour
2025 Trends: Why Cleeve’s fits
This year’s key consumer trends include a rise in nostalgia, premium indulgence, and the demand for sustainable locally sourced products. Cleeve’s ticks every box: Nostalgia Appeal: Perfect for customers who cherish childhood memories of classic Irish sweets.
Premium Quality: High standards and traditional recipes ensure a luxury confectionery experience.
Sustainability: Proudly Irish, Cleeve’s prioritises local sourcing and eco-conscious production, resonating with today’s eco-aware shoppers.
Perfect
for gifting and impulse purchases
The packaging of Cleeve’s products exudes nostalgia, charm and elegance, making them perfect for festive gifting, seasonal hampers, and impulse purchases. Whether it’s Valentine’s Day, St Patrick’s Day, or Christmas 2025, Cleeve’s will be the go-to treat your customers will keep coming back for.
Retailer support
Ampersand, the Irish distributor for Cleeve’s offer excellent trade promotions, profit margins and support the brand with online social media campaigns to drive sales in-store
Supporting Irish brands
As competition intensifies, stocking Cleeve’s will set your shelves apart. This Irish brand combines a rich heritage with modern appeal, making it a standout choice for 2025. By
Grate news
Due to popular demand, the iconic American favourite - Cheez-It - has finally crossed the pond, bringing the perfectly thin and crispy and totally cheesy snack to Ireland.
Guaranteed to hit the spot, they are baked with 100% real cheese while its unique curved shape gives it the ultimate satisfying crunch. And as it’s baked, not fried, the flavour packs a powerful punch.
Launching on to the Irish scene are Cheez-It Snap’d in two flavours, Double Cheese and Cheese & Chilli, in two sizes 120g and 40g. These drool-worthy snacks deliver a party for your palate with every crunch.
Ann Rose Eng, senior brand manager, Cheez-It, said: “Did you know that Cheez-It is bigger than Pringles in the U.S.? So we have big ambitions for this brand. We know Ireland is a nation of cheese lovers and we are already seeing the iconic snack being loved by consumers here. We are seeing excellent success since Cheez-It’s launch accounting for 75% of the total value growth in large sharing crisps and snacks in L12Wks1.”
Kellanova are supporting retailers with dedicated POS, including freestanding display units, to help create theatre in-store and engage shoppers. The launch of CheezIt will add to the range of snacks brands sold by Kellanova in Ireland including Pringles, Rice Krispies Squares, Nutrigrain, Winders and Pop-Tarts.
1. Nielsen Scantrack to 24th Nov 2024
choosing Cleeve’s Irish Confectionery, you’re not only adding a trusted name to your lineup but also supporting Irish jobs, local businesses, and one of Ireland’s longest-standing confectionery traditions.
For more information, please contact your Ampersand representative or call the sales line on 01 4130100 to place an order
Wicklow’s liquid gold
Powerscourt Distillery’s Fercullen Single Malt Whiskey has cemented its place among Ireland’s finest spirits! This extraordinary single malt, crafted entirely at the Powerscourt Estate in County Wicklow, was crowned Best New Irish Whiskey at the prestigious Irish Whiskey Awards 2024, held at Hinch Distillery in County Down.
First released in April 2023, Fercullen Single Malt has been celebrated for its exceptional quality and historic significance - it’s the first whiskey distilled in County Wicklow in over a century Made with 100% malt and distilled exclusively on the Powerscourt Estate, this award-winning whiskey captures the essence of Wicklow’s rich heritage in every sip
A year of high accolades
Fercullen Single Malt has wowed both critics and connoisseurs alike. At the International Wine and Spirits Competition (IWSC) in London, it received a Gold Outstanding Award with an impressive 98 points - the highest score ever awarded to a new Irish whiskey
Voices behind the victory
“We are incredibly proud of all our Fercullen whiskeys, but from the very first tasting, we knew our Fercullen Single Malt was something extraordinary It’s a milestone for Powerscourt, distilled completely on-site, and a true representation of Wicklow’s spirit,” said John Cashman, head of brand, Powerscourt Distillery Master distiller, Paul Corbett said:“It’s an immense honour to receive this recognition from The Irish Whiskey Awards. Judged by whiskey enthusiasts across Ireland, this award affirms our dedication to excellence. We’re thrilled to share this achievement with our amazing team and loyal supporters.” >>
Cheez It Double Cheese Baked Snacks
Fercullen Single Malt Whiskey
Cheez It Cheese & Chili Baked Snacks
A sip of excellence
Fercullen Single Malt Whiskey is available at an RRP of €55, distributed by Barry & Fitzwilliam or directly from Powerscourt Distillery Ready to experience the spirit of Wicklow? Visit www.powerscourtdistillery com to explore this remarkable whiskey Make 2024 the year you savour Ireland’s best new whiskey - Fercullen Single Malt!
Masters of mushrooms
Garryhinch Wood Exotic is a long-standing family run farm by Joe & Dolores Gorman located on the banks of the river Barrow on the borders of counties Laois and Offaly They have been in mushroom farming for over 34 years, with the last five years growing organic exotics, supplying to the Restaurants, Retail Sector, Food Service sector and Farmers Markets all across Ireland.
Garryhinch Wood Exotic’s ethos is to produce high quality organic exotic mushrooms that are tasty and appetising whilst delivering an array of health and nutritional benefits.
The farm presently grows a wide range of exotic organic mushrooms which are cultivated on wooden blocks made from trees sourced from sustainably managed forests and are grown under carefully controlled conditions and are available all year round.
It currently grows Shiitake, King Oyster, Yellow Oyster, Grey Oyster, Lions Mane, Maitake, Nameko and White Beech mushrooms. All of the mushrooms are Organic, Chemical free and are Certified by the Irish Organic Association and Bord Bia.
The business is made up of a small dedicated team of 12 people whom work as a family Garryhinch Wood Exotic continually strives to deliver Irish grown exotic mushrooms to a very high quality and standard.
These mushrooms will definitely add abundance and flavor to any dish and Garryhinch Wood Exotic hopes you enjoy.
Crisp it up
Green Isle has announced the relaunch of its frozen chips range with a new brand identity and exciting extra crispy innovation. The new look gives the chips range its own distinctive personality within the portfolio and revitalises an iconic brand. The packaging re-design will help make Green Isle more recognisable, impactful on-shelf and easier to shop for consumers.
Driven by extensive consumer research, Green Isle discovered that today’s shoppers are looking for a superior eating experience when it comes to frozen chips. Consumers want a smoother, softer potato coupled with a crunchier, crisper exterior - and Green Isle has answered the call with its brand-new Extra Crispy Range
The Extra crispy range gives consumers the ultimate extra crispy chip experience, the perfect addition to any family meal. You
Protein on the go
The latest addition to the Green Farm range is the innovative Chicken Breast Bites, the ultimate on-the-go snack. Each pack is made with 100% natural ingredients and packed with 20g of protein, complete with a skewer for convenient snacking anytime, anywhere. Available in two delicious flavours, chargrilled and cajun, the range is also allergen free Designed to fuel on the go consumers, by offering a clean, satisfying snack option without compromising on nutrition and flavour Whether you’re commuting, hitting the gym, or navigating
can choose from Extra Crispy French Fries or Extra Crispy Crinkle chips. They are made from carefully selected potatoes and prepared in sunflower oil. They are perfect in the air fryer, whether you’re enjoying them with your favourite meal or serving them as a snack.
Mairéad Walsh, marketing manager, Green Isle, said: “We listened to what consumers really wanted from their chips: a more satisfying, restaurant-quality, deliciously extra crispy chip, using breakthrough technology, our new Extra Crispy range ensures that your chips stay deliciously crispy long after they come out of the oven or air fryer.”
The two products currently available in the range are Extra Crispy French fries and Extra Crispy Crinkle chips. Each pack retails at €4.50 Find them in the freezer aisle
the Christmas shopping rush, Green Farm Chicken Breast Bites are a quick and convenient option to help you power up your protein, no matter how busy the day.
Launched in June 2024, the Chicken Breast Bites have quickly gained popularity among consumers. To generate awareness of the launch, Green Farm created the ‘If You Get It, You’ll Get It’ campaign consisting of strategic above the line support to drive awareness, and a nationwide sampling roadshow engaging with more than 20,000 consumers. Green Farm is excited to build on this campaign in 2025!
Green Farm Cajun Chicken Breast Bites
Green Isle Crinkle Chips Extra Crispy
Dolores & Joe Gorman
Green Farm Chargrilled Chicken Breast Bites
Green Isle French Fries Extra Crispy
32 CATEGORY FOCUS
Fusion flavours
East by Kwanghi, a proudly Irish-Chinese brand celebrating the fusion of Asian and Irish flavours, is excited to unveil its rebranded Spice Bag Seasoning, along with the bold Mala Black Garlic Peanut Rayu condiment, in Tesco stores nationwide These unique products bring premium, restaurant-quality flavours into the home kitchen, perfect for adding excitement to everyday meals.
The Original Spice Bag Seasoning (€3-€3.95 / 80g Shaker Tub)
•The first-ever supermarket spice bag seasoning, launched in 2018, now with a fresh look and an easy-to-use shaker tub
•Available in two varieties: the iconic Original and the zesty Korean Spice.
•Perfect for air-fried favourites like chips and chicken wings, bringing the crispy, salty, and spicy flavours of Ireland’s beloved takeaway classic straight to the table
Mala Black Garlic Peanut Rayu (€6.50 / 189g Jar)
•A rich and complex condiment combining black garlic, mala spice, and crunchy peanuts.
•Ideal for enhancing noodles, and rice bowls, and as a flavourful dip for dumplings.
•Adds an instant kick and depth to any dish. Grocery Buying Manager for Tesco Ireland,
Boldly refreshing
Jenni Fisher commented, “This range offers premium, restaurant-quality sauces and condiments to our customers all over the country We are proud to support this brilliant local producer and to have another high quality Irish-made product in our ever improving range.”
Both products are crafted with only the highest quality ingredients and no artificial additives, making them the ideal choice for home cooks who want to explore Asianinspired flavours with confidence.
Liquid Death has made an unexpected, yet powerful entrance into Ireland’s beverage market, bringing a refreshing twist to the way consumers view bottled water.
Sourced straight from the Austrian Alps, its rebellious, tongue-in-cheek branding has turned the traditionally “serious” world of bottled water into a lively experience.
The brand has recently been making waves across major Irish retailers like Dunnes Stores, SuperValu, Centra, BWG, where it offers both still, sparkling and flavored sparkling mountain water which appeal to health-conscious consumers, while providing a fun, unconventional experience.
Beyond appearances, the brand walks the talk on environmental impact. The company donates a portion of profits to combat plastic pollution and has embraced fully recyclable aluminum cans, which has resonated with eco-conscious buyers across Ireland.
What sets Liquid Death apart is its unique approach to marketing. Viral campaigns and collaborations with influencers and unconventional partners, has seen Liquid Death build a dedicated fan base in Ireland appealing to a wide demographic which is growing exponentially by the day.
As one of the world’s fastest-growing beverage brands, Liquid Death’s future in the Irish market looks incredibly promising. With a $1.4 billion valuation and a top three ranking in global beverage followings. This success underscores Liquid Death’s ability to connect with consumers in fresh, bold ways while remaining rooted in purpose-driven values.
Their unique blend of humor, sustainability, and high-quality hydration has established a loyal following that’s only set to expand.
Liquid Death is proudly distributed in Ireland by unifybands.ie
Available in 58 Tesco stores across Ireland. Find East by Kwanghi online: Website: https://www.kwanghi.com/ Instagram – @eastbykwanghi Facebook – East by Kwanghi
Unleash the legend
Orange Dreamsicle
Additions might be the newest platform, but its roots are some of the deepest running within the Monster landscape
Additions is the home of HERO SKUs, celebrating the athletes who have become legends in their sports – sports that are at the heart of Monster culture.
At a product level, Additions offers New & Alternative Energy Formats. This line up isn’t traditional energy It’s Full flavour, with options ranging from Full sugar to Mid and Zero sugar Monster Reserve Orange Dreamsicle delivers a burst of citrusy orange flavour fused with creamy vanilla bean that’s powered by the same Monster Energy blend.
Award-winning flavour
O’Donnells Hand Cooked Crisps have cemented its place as the top hand cooked crisp brand in Ireland, commanding a 12.1% value market share* Over the past 14 years, O’Donnells has captured the hearts of Irish consumers with its superior quality and premium range of flavours.
The O’Donnell family hails from Seskin Farm, Co Tipperary and has over 300 years of expertise, passed down through seven generations, perfecting the art of potato growing, yielding the finest quality handcooked crisps that fans of the brand have come to expect.
Proudly boasting the title of the most awarded crisp in Ireland, O’Donnells has been honoured with an impressive 12 awards this year: including four Great Taste Awards, three Irish Quality Food Awards and five Free From
Mala Black Garlic Peanut Rayu
The Original pice Bag Seasoning
Hot Pepper Spice Bag Seasoning
Monster
33 Best of the Year CATEGORY FOCUS
Food Awards. These prestigious accolades serve as a testament to the exceptional quality offered by Ireland’s favourite hand cooked crisp brand**.
It’s been a busy year for O’Donnells who have launched two brand new flavours to the market.
During the summer, O’Donnells’ delectable new flavour Fire Roasted Buffalo Wings took to the shelves. O’Donnells Fire Roasted Buffalo Wings perfectly combines bold tangy flavours with roasted spices to deliver an indulgent experience that is designed to be savoured.
The latest addition to the Crinkle Cut Furrows family is Classic Prawn Cocktail Flavour This heavenly new flavour has been carefully crafted for your enjoyment with the perfect fusion of savoury and sweet and hints of tanginess that are guaranteed to indulge the senses.
Elevate your evenings during the colder autumnal months and unwind on the sofa with the exquisite taste of O’Donnells. Bring your friends together and you’ll be certain to impress with each bite designed to be relished.
As always, O’Donnells crisps are gluten free and suitable for vegetarians, with no artificial colours or flavours and no MSG/GM ingredients.
**2024 Awards: 4 x Great Taste Awards and 3 x Irish Quality Food Awards, 5 x Free From Food Awards
Raising the bar
Co Armagh based White’s Oats, Ireland’s largest oat miller and breakfast cereal producer, is entering the ambient snack category with its new range of soft-baked Oaty Bars.
Well known for its extensive range of porridge oats, instant oats and granolas, White’s new Oaty Bar, extends its presence in the on-the-go breakfast category following the launch of ActivOat high in protein pots earlier in the year and marks the company’s first venture into the ambient snack category Made from White’s award-winning, high quality local oats, and just five all-natural ingredients, the Bar offers a deliciously light,
Vitamins and more
A new delicious low-calorie blend of water, juice and tea. It’s a refreshing drink with benefits –immunity, energy and protein. Each 330ml serving contains only 34 calories, high in whey protein and delivers a range of vitamins and minerals including Vitamins B, C, D and zinc.
Immunity support: Vitamin C contributes to normal function of the immune system.
Energy release: Vitamin B12 contributes to normal energy yielding metabolism. High in protein: Protein contributes to the growth and maintenance of muscle mass.
This drink can be enjoyed any time of the day as a refreshing thirst quencher or a meal accompaniment. It is packaged in a recyclable mainly paper based carton sourced from responsibly managed forests.
Vitamins and More is an exciting new innovation for Tirlán’s as it represents a step out of the dairy category for the Avonmore brand into the functional water space. Capitalising on the trends of functional health and well being the product is a new to the market vitamin water which uses protein as a key differentiator.
The product is now available in Super Valu, Centra and Spar stores with more to follow.
buttery oat snack which is packed full of fibre and free from any additives or preservatives.
For over 183 years, White’s has been committed to providing high quality, sustainable and tasty oat products, which meet the ever-evolving needs of its consumers and their increasingly busy, on-the-go lifestyles. White’s new Oaty Bars make it easier than ever to enjoy a great tasting, naturally energising treat that will leave that hungry feeling fading fast - the perfect choice for those rushed mornings, as a mid-morning boost or an afternoon pick me up
Available in a 45g Bar and containing 196 calories. White’s Oaty Bars are available now in Tesco, Spar and Vivo stores across Northern Ireland. They will be launching in Bob & Bert coffee shops early 2025.
Just peachy
Yakult has announced a new addition to its range of fermented milk drinks – Yakult Plus Peach has been on sale from 1 September 2024
The new drink is bursting with a juicy peach flavour to tickle the taste buds. Each little bottle contains billions of friendly L.casei Shirota bacteria, scientifically proven to reach the gut alive and increase the bacteria in the gut*. It is rich in vitamin C, which supports immunity and helps lower fatigue**. It also contains fibre that feeds the gut bacteria.
Yakult Plus Peach is fat-free, suitable for vegetarians, gluten free and contains fewer calories and less sugar***.
It is available in a fridge friendly 8 x 65ml bottle pack format, standing out on shelf in its new peachy recyclable cardboard packaging.
Yakult is supporting the launch of Yakult Plus Peach with BVOD, social, influencer and PR activity from August to engage and inspire consumers to look after their wellbeing.
Hiroaki Yoshimura, managing director, Yakult UK & Ireland, said: “At Yakult, we are dedicated to advancing the health and happiness of our customers through scientifically-backed products that taste great.
“We invest in flavour exploration because we know that taste is an increasingly important driver of purchase in our category Our commitment is reflected in exciting options like our new Yakult Plus Peach, designed to seamlessly fit into consumers’ daily routines.”
know that taste is an of seamlessly daily
Yakult Plus Peach is available in Dunnes, Supervalu and independent retailers across Ireland.
RRP €4.17, retail prices may vary For further information on Yakult, visit www.yakult.ie
Soft Oaty
O’Donnells Fire Roasted Buffalo Wings Crisps
CATEGORY FOCUS Best of the Year
On-the-go granola
Following on from the recent launch of the new gluten-free granolas into the breakfast category, Just Live a Little have extended their range into portion packs for on-thego breakfast.
Just Live a Little was created to offer a healthier option for those who want to enjoy a breakfast they can feel good about. The range is gluten free, as well as supporting good gut health, and is free from refined sugars.
Bronagh Clarke, marketing director, Just Live a Little, said: “20% of consumers in Ireland actively choose to reduce or avoid gluten in their diet for many reasons, and this number is growing. Sometimes the choices in the category are restrictive in terms of taste and variety In addition, the average granola has over 20% refined white sugar and with low nutritional quality.”
As well as being gluten-free and vegan, the range is also high in fibre and supports good gut health.
They also have a strong sustainability story, using only plant-based ingredients, carbon neutral oats and comes in fully recyclable packaging.
The portion packs come in a branded SRP for display on counters and are suitable for hanging on clip strips
throughout stores or for dual positioning beside chillers.
Just Live a Little Granola portion packs come in two flavours with an RRSP of €1.25 for 45g:
• Maple & Toasted Pecan Granola (1-star, 2024 Great Taste Awards)
• Raspberry Coconut & Cashew Granola
The launch is being supported by in-store media, consumer press, sampling and social media.
www.justlivealittle.com
hello@justlivealittle.com
For more information contact: Bronagh Clarke - marketing director: bronaghc@forestfeast.com
Barry Tyndall – head of sales, Ireland: barry@forestfeast.com
engagement can sit on pack today alongside traditional EAN barcodes until the migration is complete.
QR Codes with GS1 standards on products worldwide enable manufacturers and retailers to provide new, powerful digital experiences, engaging consumers and shoppers as they interact with products.
Consumers and regulators are today demanding more product data and transparency. With a simple scan using a smartphone individuals can access a wealth of information such as usage and safety instructions, ingredients, nutrition, certifications, recycling, and more.
The transition to GS1 QR codes is a strategic opportunity to enhance brand perception, loyalty and to foster a higher level of engagement and trust between consumers and brands.
www.gs1ie.org/2d-barcodes
Trusted experts
Since 2013, PCS has been a trusted partner for Ireland’s leading retail, grocery, and hospitality businesses. We provide intelligent, sustainable cash management solutions that enhance security, streamline processes, and reduce administrative tasks by up to 95%.
Taste of Butlers
As we head into 2025, Butlers Chocolates continues to redefine luxury chocolate indulgence as Ireland’s #1 premium inlaid boxed chocolates brand*.
Butlers ever popular Ballotins are a muststock, premium Irish-made chocolate gift. Available in three sizes (160g, 320g and 480g), the beautifully gift-wrapped boxes showcase a carefully curated selection of classic Butlers favourites, made for sharing and savouring. The irresistible selection inside includes white Chocolate Raspberry Heart, dark chocolate Intense Truffle and popular festive favourites including Marzipan and Orange Crunch.
Also available is The Chocolate Collectionan iconic chocolate assortment featuring a stylish and contemporary selection of chocolate truffles, pralines and caramels in 185g and 300g sizes. Presented in a smart lid and base box, boxes are adorned with bronze and gold foil art deco designs and feature a sophisticated circular aperture.
Butlers also produce an extensive range of beautifully co-ordinated solid chocolate bars
to cater to everyone’s tastes in variety of delicious flavours such as 40% Milk Chocolate Honeycomb Crisp, Salted Caramel, Mint Crunch, and vegan friendly options of Dark Almond & Orange and 70% and 78% Cocoa.
Each bar features striking on-pack iconography highlighting Butlers responsible manufacturing practices of using solar power, recyclable packaging, sustainably sourced cocoa, vegetarian ingredients, and no palm oil.
Please email the team at sales@butlers.ie for details on these or any other lines.
*(Source: Nielsen NIQ 52wk October 2024, Total Scantrak).
Smart scanning
2024 saw the global launch of the migration to GS1 Digital Link QR codes on pack for retail point-of-sale scanning.
GS1’s Ambition 2027 campaign supports retail to scan and process 2D barcodes (QR codes with GS1 Digital Link and Data Matrix codes) at point-of-sale, by the end of 2027 Retailers and brands across the globe support the transition to QR Codes powered by GS1 with pilots and live implementations already in place. QR codes for consumer
In partnership with SESAMI, a global leader in cash optimisation technologies, PCS offers advanced solutions such as SafePay, a secure closed cash handling system, as well as cash deposit and recycling systems. These solutions are designed to increase efficiency and provide peace of mind for businesses managing cash of all volumes.
PCS is also transforming the Irish market with cutting-edge electronic shelf labels (ESLs) through its partnership with SOLUM, a global leader in ESL technology These digital labels enable real-time price updates, reduce manual workloads, and improve the overall shopping experience.
Whether you need to optimise cash management or modernise store operations, PCS delivers proven solutions tailored to your needs.
Learn more at www.pcsgroup.ie or contact us on 01 561 6000 to discuss your requirements. ■
Maple & Pecan Granola
Electronic shelf labels
Raspberry Coconut & Cashew Granola
Butlers Ballotin Collection in various
New year, new attitude
After the indulgence of the festive season, the start of the new year offers the perfect opportunity for consumers to reset and refocus on their health and fitness goals, writes Donna Ahern
The start of the new year inspires a time of reflection and renewal which sees many individuals committing to healthier lifestyles, making it an ideal time for consumers to seek out products that support their well-being.
Research indicates a strong and growing demand for healthier food options among Irish consumers. Increasingly, health-conscious individuals in Ireland are prioritising natural, wholesome ingredients in the products they purchase Notably, one of the most common concerns when shopping is the sugar content of products, with many consumers actively
Unislim celebrates crafting
seeking to reduce their sugar intake.
In fact, across Ireland and beyond, there is a growing trend toward more mindful and balanced eating habits. People are becoming more conscientious about what they consume, opting for products that align with their wellness goals. This shift in consumer behaviour reflects a broader desire for healthier choices, as individuals focus not just
great
tasting, healthy, delicious food for everyone!
Discover Unislim’s relaunched range of delicious, nutritious frozen foods. Featuring Unislim Crispy Skinny Chips 800g, Unislim Rustic Oven Chips 800g, and Unislim Sweet Potato Fries 450g – this range offers a healthier alternative. With vibrant packaging and a strong brand reputation, these products will generate healthy profits for your business. Created by Unislim’s top food experts, these products are vegan-friendly, gluten-free, low in saturated fats, contain no artificial colours, preservatives or flavourings and have been approved by Ireland’s top dieticians.
on taste, but also on the nutritional value of the products they buy Retailers have been quick to recognise and respond to this demand, offering a wide variety of healthier snacks and food options that are both accessible and affordable As a result, healthier snacking is no longer a luxury but a readily available choice for consumers across the country
Unislim’s frozen ready meal range is made up of four mouth-watering, flavour-filled, delicious recipes, Green Thai Chicken Curry, Mango Chicken Curry, Spicy Chickpea Curry & the newest addition, Chicken Tikka Masala. High in protein but low in calories & fat. It makes mealtimes quick & convenient because sometimes we need Good Food Fast!
Its product range is promoted through an integrated approach, utilising both above-the-line and below-the-line marketing, with Unislim’s dedicated social media platform playing a key role in amplifying our brand message and connecting with its audience.
Unislim is a family run, Irish owned company. Its goal is to offer healthy, delicious, wholesome and greattasting options for vegans and health-conscious foodies. It is Ireland’s leading slimming & healthy lifestyle >>
CATEGORY FOCUS Weight Management
club since 1972 It offers Unislim’s loyal members a personalised and effective weight loss plan, which encourages them to make healthier food choices. With a network of over 240 supportive weekly classes all over Ireland or Unislim online there is a class near your store.
Sweeteners with a ‘real sugar-sweet taste’
Having got through the Christmas & New Year excesses, many shoppers will turn their minds to new resolutions, healthier lifestyles, and “new year-new me” desires, as they kickstart new routines and focus on their health and fitness goals for 2025. Research shows that over half the population will be seeking to reduce their sugar intake, but increasingly important, almost everyone will still be seeking the best value with the economic pressures still impacting their disposable income As well as tasting great with a real sugar-sweet taste, Hermesetas Mini Sweeteners are the best value tablet sweetener in Ireland and the company has the answers and the products to help you solve your shopper’s low calorie sweetening needs in the year ahead. Retailers just have to hold shoppers’ hands by providing pack sizes to suit each main shopper type Sweeteners are first and foremost an ideal and convenient sugar replacement and saving calories. It is important to ensure that you have the right range to suit each core customer group and not lose out on a significant part of the market by limiting choice. With a range of pack sizes - 300, 600 and 1200 tablets, plus the 90g granulated jarthey suit all main user types & needs. For small quantity & convenience, for personal use and often out of home, there’s the 300-tablet slimline, pocket / handbag pack. With a low entry price that’s perfect for trial, which is so important in the new year period. January is the peak month for new entrants to the category plus high regular user sales. The larger volume 600 and 1200 tablet packs are ideal for family share in-home or for individuals with higher sweetness levels or the more frequent hot beverage drinkers. The
McCormack Family Farms launches two new products
McCormack Family Farms, a leading producer of leafy salads and herbs, is shaking up the category with two new product launches – Snack Lettuce and Watercress
Snack Lettuce is a unique product that caters to a variety of consumers seeking delicious and convenient ways to enjoy their greens and is more than just lettuce. It’s very sweet, juicy, and crunchy with an excellent shelf life. But its design is where the real innovation is found. The lettuce head will naturally split into distinct, boat-shaped leaves after the bottom is removed.
“Snack Lettuce is a game-changer for healthy snacking,” says Stephen McCormack, managing director at McCormack Family Farms. “These naturally portioned leaves are ideal for dipping, scooping, or filling. They’re perfect for anyone looking to cut carbs and use them instead of bread and they make great healthy canapés for entertaining this summer season. The unique flavour profile and fun way to eat also makes them a hit with children.”
Key benefits of Snack Lettuce:
• Sweet, juicy, and crunchy flavour: Snack Lettuce offers a delightful alternative to traditional lettuce varieties.
• Multiple uses: Perfect for dipping, scooping, filling, creating canapés, and more.
• Carb-conscious option: A delicious alternative to bread for sandwiches and wraps.
• Kid-approved: Sweet taste and fun way to eat make it a hit with children.
• Extended shelf life: Stays fresh longer for convenient snacking throughout the week.
• Heat tolerant: Leaves don’t wilt when in contact with warm food.
The second product launched is Watercress Renowned for its dedication to producing inventive and healthful produce, the farm is excited to expand its product line with one of the most nutrient-dense leafy greens.
Watercress, a leafy green powerhouse, is packed with essential vitamins and minerals like Vitamin K, A, and C. This nutrient-rich crop has been enjoyed for centuries, traditionally hand-harvested from streams, but difficult in commercial production.
McCormack Family Farms has recreated this natural environment by building water beds with flowing water systems on their farm. “There’s a strong demand for this well-known product, which is also considered a superfood, and as the farm grows and so does our brand, we’re delighted to finally bring it to retail stores nationwide We’re particularly pleased to partner with Dunnes Stores to launch both Watercress and Snack Lettuce on the 40th anniversary of our farm,” noted Padraic McCormack, sales manager, McCormack Family Farms.
About McCormack Family Farms
McCormack Family Farms is a 2nd generation family-owned and operated business dedicated to growing the freshest, highest-quality leafy greens and herbs, based in Kiltale, Co Meath. Established 40 years ago, the farm now cultivates over 300ha and is Ireland’s leading grower in its category With a focus on innovation and sustainable practices, McCormack Family Farms is committed to providing consumers with tasty and healthy options for their tables. Its products are uniquely unwashed, which gives them naturally longer shelf life and they remain chlorine-free Find out more about the farm and the range of products at www.mccormackfarms.ie
and best tasting value sweeteners. Also available in a jar with granular powder for sprinkling on cereals, fruit, desserts, baking & hot beverages.
Contact Allegro on 01 858 0600 for further information and purchasing.
larger the pack, the better the value per 100 tablets, which will be increasingly important in 2025. Hermesetas therefore recommend stocking at least two sizes of tablet packs –small pack for convenience / out of home and low volume users, plus a larger pack for higher consumption users and the more value for money focused shoppers. Don’t just stock one size because you will miss out on a big part of the full opportunity For example, a 300s pack user is very unlikely to purchase a 1200 pack as it commits to too much volume and a higher investment – even if it is better value per 100 tablets. A 1200 user may buy a small pack for out of home, convenient on-the-go use - an added sale - but due to the better value of the larger packs, very unlikely to buy four small packs to accommodate their higher volume use
Hermesetas is the best value branded tablet sweetener in Ireland with unique high tech and reliable dispensers and they taste great too. Get the year ahead sorted with Hermesetas Sweeteners, the highest volume
Refreshment meets indulgence in a new ice cream experience
Oppo Refreshed has all the creaminess of ice-cream, combined with the zingy refreshment of sorbet – and it’s vegan! Oppo Brothers adds to award-winning range of lower calorie ice cream by launching a brand-new ice cream concept – Oppo Refreshed – the decadent creaminess of ice cream meets the zingy refreshment of sorbet. And it’s vegan too.
Available in two flavours Oppo Refreshed bridges the gap between simple water ice pops and chocolate covered ice creams
A selection of Hermesetas Sweeteners
The Happy Pear releases new and improved protein-packed, plant-based meals
As consumers grow more mindful of their health, they are looking for healthier choices whilst also reducing their meat intake. The Happy Pear is pleased to introduce new Happy Pear meals that feature foods rich in high-quality protein, without artificial preservatives or flavourings, along with enhancements to our existing meals range
The new Mushroom & Spinach Penne is a creamy meal packed with earthy mushrooms and fresh spinach, providing an impressive 17 grams of plant-based protein. It’s low-fat and contains no artificial ingredients.
The new Mexican Style Burrito Bowl offers a hearty blend of beans, rice and vibrant spices that take your taste buds on a Mexican culinary adventure. With 9.6 grams of plant-based protein, it’s low in fat and is free from artificial ingredients.
The Happy Pear have also taken the opportunity to enhance some of their core Meals range
The Veggie Lasagne offers ultimate comfort with its layered creamy sauce and perfectly seasoned vegetables, with additional
stick to deliver a truly indulgent, fruity ice cream experience. Oppo Refreshed is particularly creamy whilst also being a nondairy option.
Oppo Refreshed sticks come in at only 49 calories (half the calories of a Solero) and enjoy Nutriscore A status. Of particular note is the high fruit content of each stick, making it not only a healthy but also superior quality frozen treat with a high percentage of natural ingredients.
• Oppo Refreshed Alphonso Mango & Passionfruit 3 x 95ml ( 4.99) – Slowchurned sorbetto made with generous amounts of Alphonso mango purée (the world’s finest mango variety) and rippled with a small-batch-cooked tangy passionfruit swirl. All at 49 kcal per stick and vegan friendly too.
• Oppo Refreshed Raspberry Coulis Swirl 3 x 95ml ( 4.99) – Slow-churned sorbetto made with the highest quality raspberry purée and rippled with a small-batchcooked tangy raspberry coulis swirl. All at 49 kcal per stick and vegan friendly too. Oppo Refreshed can be found at Tesco, SuperValu & Spar stores alongside Oppo’s award-winning range of 475ml tubs (Gooey Chocolate Brownie, Double Salted Caramel Swirl, Lotus biscuit-inspired Caramelised
lentils boosting protein in the meal.
For a twist on classic dishes, The Happy Pear Shepherdless Pie has been improved with the addition of peas, enhancing the grams of protein in the meal.
These meals along with The Chickpea Curry and Veggie Cannelloni are also now in vibrant new packaging showcasing the simple, nutritious ingredients in each meal.
Whether you need a quick lunch or a satisfying dinner, The Happy Pear’s plant-based meals are an ideal choice. They cater to all taste preferences making healthy eating both convenient and enjoyable
The new and enhanced Happy Pear Meals are now available exclusively in SuperValu and Centra stores nationwide
Harry Thuillier, Oppo’s founder, commented: “So far, ice cream treats have either been refreshing or indulgent. Water ices are great but don’t cut it when you’re looking to treat yourself Chocolate covered sticks deliver on the indulgence but lack refreshment. We’ve smashed both sides of the category together to deliver a totally new experience. With summers getting hotter, finally here’s a treat that’s both refreshing and indulgent, and happens to have fewer calories too!” Visit: www.oppobrothers.com Follow: @oppobrothersirl Visit: www.unislim.com for more information.
‘More of what’s good for you’
Avonmore Slimline Milk is on a mission to help consumers improve their health and wellbeing in 2025. Its January campaign encourages consumers to do ‘More of what’s good for you’ for the year ahead. This message will be communicated through three limited edition cartons, inspiring consumers to Reset, Recharge and Refocus. The cartons feature a competition to win a luxury spa break and other weekly prizes including cinema tickets, sports gear, book vouchers
and more. The campaign is supported with OOH advertising, in-store advertising and social media.
Avonmore Slimline milk is fat free and enriched with iron, vitamin C, vitamin D and folic acid, making it an easy to help you get more of what’s good for you. ■
Mexican Style Burrito Bowl and Mushroom & Spinach Penne
Steps to a smoke-free future
As more and more people embrace vaping, it’s important to ensure that consumers have access to high-quality, fully tested, and regulated vaping products, writes Donna Ahern
As the new year draws near, many individuals will be looking for effective ways to reduce or quit smoking, and vaping presents a promising solution. E-cigarettes and vaping products have emerged as valuable tools for smokers who want to make the switch and lead a healthier lifestyle In fact, vaping has been shown to be highly effective in helping individuals quit smoking, offering a less harmful alternative to traditional cigarettes.
The 2023 Healthy Ireland survey, funded by the Department of Health, highlighted the role vaping plays in smoking cessation. The survey found that 25% of Irish smokers who attempted to quit in 2023 used e-cigarettes as part of their efforts. This statistic reflects the
A game-changer for disposable vaping
Lost Mary BM6000
The vaping industry continues to evolve at an incredible pace, with innovation and consumer preferences shaping the market. According to the latest Q3 figures from NielsenIQ’s Scantrack data, Big Puff Disposables hold an incredible 12.54% of the market share, continuing their trend of extraordinary growth quarter on quarter
As Ireland’s top vaping brand, Lost Mary is leading the charge with groundbreaking innovations across all categories. The latest
growing recognition of vaping as a viable and beneficial method for reducing cigarette consumption and ultimately quitting. In addition, 8% of the population reported using e-cigarettes, either daily (5%) or occasionally (3%), demonstrating a significant increase in adoption compared to previous years. In 2022, only 6% of individuals were current users of e-cigarettes, underscoring the growing popularity of vaping as a healthier alternative.
Vaping offers a controlled and customisable experience, allowing users to gradually reduce their nicotine intake. This flexibility can make it easier for smokers to transition away from harmful cigarettes without the severe withdrawal symptoms often associated with
quitting cold turkey Furthermore, vaping does not involve the combustion of tobacco, which significantly reduces the number of toxic chemicals inhaled by the user
Vaping also presents a safer option for those who are concerned about the long-term health risks of smoking. Research has shown that while not entirely risk-free, e-cigarettes are much less harmful than traditional cigarettes. The absence of tar, ash, and harmful smoke toxins in e-cigarettes is a major benefit for smokers looking to protect their lungs and overall health.
Manufacturers are increasingly committed to producing reliable and safe e-cigarettes that meet rigorous standards, offering peace of mind to those looking to make the switch.
addition, the Lost Mary BM6000, is a gamechanger for disposable vaping. Despite a relatively recent launch, halfway through Q4, the BM6000 is already taking the market by storm, with internal sales data reporting an immediate and significant uptake.
With up to 10x the longevity of standard 600-puff disposables, the BM6000 ensures that consumers are worry-free, thanks to a sleek screen that displays battery life and an improved e-liquid container Say goodbye to guesswork—this device keeps you informed and in control.
Available in a fantastic selection of 10 premium flavours, including Pineapple Ice, Blue Sour Raspberry, and Watermelon Ice, the
>>
BM6000 caters to every palate This innovative product is set to elevate the category and captivate consumers.
Exclusively available through Creative Distribution/Hale Vaping.
TAPPO by Lost Mary
TAPPO by Lost Mary continues to lead as Ireland’s No.1 Closed System pod, increasing to an impressive 36.97% value share of the Closed Pod category and achieving doubledigit growth this year according to Nielsen Scantrack Q3 2024
Designed with innovation at its core, the TAPPO Kit is the perfect solution for disposable users seeking a sustainable, costeffective alternative. Instead of discarding the entire device, TAPPO users simply replace the convenient, pre-filled flavour pods when needed—offering both ease and
The voice of a responsible vape retail sector
Ireland’s largest vaping trade association rebrands with a renewed focus on championing responsible retail in Ireland Thursday 28 November marked the rebrand and launch of Responsible Vaping Ireland (RVI), formerly known as Vape Business Ireland (VBI).
Ireland’s leading trade association for vaping retailers proudly relaunched with a renewed focus on its core mandate – acting as the voice of a responsible, compliant and legitimate vape retail sector in Ireland.
Ireland is seeing increasing issues with illicit product and poor enforcement of new laws such as the ban on selling to under 18s, with panicked rushes in the Oireachtas to push through extreme kneejerk regulations, including the proposed ban on flavours, packaging, display and advertising, and disposable vapes. All major political parties promised that they would move ahead with this legislation if elected to Government in the General Election that took place last month on Friday 29 November
Under its new name, Responsible Vaping Ireland will now continue calls for sensible regulation that addresses concerns about youth access, while acknowledging the important contribution that vaping is making to the retail sector and small businesses across the country RVI will also continue to highlight the role of vapes as a reduced risk alternative to smoking and their potential to help Ireland achieve its Tobacco Free goals.
For the past decade, RVI members have had to obey a code of conduct that forbid them from selling vapes to under 18s, before this was passed into law last year with the adoption of the Public Health (Tobacco and Nicotine Inhaling Products) Act 2023 last December
Vaping has helped over 200,000 Irish adults quit smoking to date, according to the Government’s Healthy Ireland surveys, with Healthy Ireland 2023 finding that 25% of those who quit smoking used vapes to do so
eco-friendliness.
Key features include a battery indicator and visible pod, making it easy to check the device’s status at a glance. Powered by a robust 750mAh rechargeable battery and USB-C charging, users can enjoy a full day of use with minimal downtime
The TAPPO range offers an incredible 25 flavour pods, with exciting new additions in recent weeks like Cherry Ice, Double Apple, and Pineapple Ice. Backed by QUAQ MESH, CELL, and CAPSULE technology, TAPPO delivers unmatched flavour and exceptional performance.
This must-stock closed pod system is a win for both retailers and consumers, bringing innovation and satisfaction to the forefront of the vaping experience.
Available exclusively through Creative Distribution/Hale Vaping.
However, the General Scheme of a new draft vaping bill, published in October, plans outright bans on disposable vapes, all vape flavours bar tobacco, plain packaging and devices, and a complete ban on display and advertising in retail.
Commenting on the launch and rebrand, Responsible Vaping Ireland National spokesperson Paul Malone, said: “The clue is in the name - Responsible Vaping Ireland upholds the highest standards of retail. Our members have stuck to a policy of not selling to under-18s long before this became law. We are firm in our belief that vaping should be for adults looking to quit smoking.
The vaping market in Ireland has grown rapidly over the past decade, becoming a highly valuable retail segment for local
retailers across the country While there are over 3,300 retailers selling vaping products in Ireland, there is a worrying lack of clarity on the number of other retailers such as mobile phone accessory stores who may be selling vapes.”
“What we reject, however, is the idea that regulating every aspect of vaping will have a positive effect on both health and retailers. Recent efforts at restricting vapes around the world, namely in Australia, Denmark and Estonia, have either resulted in smoking rates going up or black-market trade, damaging small retailers who are committed to responsible regulation. We are willing and able to work with the future Government to uphold standards and drive sensible vaping regulation.”
Responsible Vaping Ireland has called for greater amounts of both enforcement of the underage sales ban and inspections of products should be the future of vaping regulation, as opposed to overregulation that damages small retailers and increases smoking rates.
Lost Mary BM6000 Watermelon Ice
Introducing the new Vuse Go Reload: A game-changer in the Vaping market
The Vuse Go Reload* is set to make a significant impact in the vaping world, offering the perfect blend of convenience and quality It combines the intense flavors you expect from disposable vapes with the convenience of a prefilled pod kit and easy-swap pods. This means better value and choice for your customers.
Its new pods are compatible with all Vuse rechargeable devices.**
Unmatched convenience with style
The Vuse Go Reload combines sleek design with practicality, making it the ultimate choice for vapers on the go Compact and lightweight, this device is easy to carry and comes in two stylish colour options, allowing your customers to express their personal style
But there’s more – this is a rechargeable, closed-system device, offering a sustainable alternative without sacrificing the vaping experience.
A flavourful experience with flexibility
One of the standout features of the Vuse Go Reload is its easy-swap pods. With a variety of flavors to choose from, your customers can effortlessly switch between them, keeping their prefilled pod kit device ready for use
This means they can recharge, reuse, and enjoy a premium vaping experience with every puff It knows your customers like their flavours, so now they’ve got even more to choose from with its easy-swap pods.
Vuse Go Reload has taken some of the most popular flavours among vapor users and given them a refreshing upgrade Customers can choose from a range of different flavours like Blueberry Ice, Strawberry Ice, Mint Ice, Watermelon Ice, Blue Raspberry and Creamy
Tobacco And that’s just the beginning! Stay tuned, as it will be expanding its selection of top-rated flavors even further in 2025. Watch this space for more exciting launches! Flavours are available in a nicotine strength of 20mg of nicotine and its new ceramic heating technology provides a smoother delivery with a more intense taste experience. *18+. This product contains nicotine and is addictive. For adult nicotine users only ** Compatible with Vuse ePod2, Vuse Pro and Vuse Go Reload 1000 devices.
Why choose the Vuse Go Reload?
• Stylish & Ergonomic: The Vuse Go Reloads sleek, compact design is not only visually appealing but also ergonomically crafted for comfort. It’s designed to slip easily into your pocket, ensuring it’s ready whenever you are.
• Rechargeable & Long-Lasting: Equipped with USB-C compatibility and a long-lasting battery, the Vuse Go Reload is built for convenience. The LED indicator helps you keep track of battery life and device status, so you’re always in control.
• Choice & Flexibility: With up to 1,000 puffs per pod***, your customers can enjoy extended vaping. Plus, they have the freedom to choose from two vibrant colors, making the device as unique as their style Get ahead with Vuse Go Reload
Don’t miss out on offering your customers the latest in vaping technology Order the new range of flavour pods and the Vuse Go Reload today.
***Up to 1000 puffs per pod. Based on laboratory testing of newly manufactured pods in a Vuse Go Reload 1000 (including recharging) at a puff duration of one second and may vary depending on individual’ usage behavior For further information see www.vuse.ie/en/puffcount ■
Vuse Go Reload Blue Raspberry
Vuse Go Reload Watermelon Ice
NEW GO RELOAD
Congratulations to all NOffLA Off-Licence of the Year finalists!
Preparations are well underway for the highly anticipated NOffLA Off-Licence of the Year Awards 2025! Established in 1991, NOffLA represents independent specialist off-licences across Ireland, a sector that supports 5,900 jobs across 26 counties.
These awards celebrate the excellence of independent off-licences, honouring retailers who provide outstanding customer service and
Outlet
64 Wine
Blackrock Cellar
Carry Out Ballinasloe
Carry Out Tramore
Daly's Drinks Ltd.
Dicey's Off-Licence
Fine Wines Blackpool
Fine Wines Castletroy
Fine Wines Corbally Centre
Fine Wines Dooradoyle
set the standard in retail excellence. We’re thrilled to announce this year’s finalists (listed below) and extend our heartfelt congratulations on reaching this milestone We eagerly look forward to celebrating with you all and unveiling the winners of this prestigious and rigorously judged competition. Best of luck to everyone on the big night!
Address
64 Glasthule Road, Glasthule
23 Rock Hill, Blackrock
Dunlo Street, Ballinasloe H53 P903
1 Main Street, Tramore X91 PX34
Bridge Street, Boyle F52 X458
Market Street, Ballyshannon F94FY61
Unit 1 Blackpool Retail Park, Blackpool T23WC62
Cosgraves Garage, Dublin Rd, Castletroy V94FDOH
Corbally Road, Corbally V94RK76
Ambassador Centre, Dooradoyle V94ET32
Fine Wines Kilmurray Kilmurray Roundabout, Limerick V94YW32
Fine Wines Malahide
Fine Wines Mill Road
Fine Wines Parnell Street
Fine Wines Party Store
Fine Wines Raven Tce
Fine Wines Rialto
Fine Wines Roches St
Fine Wines Roslevan Centre
Fine Wines Roxboro
Fine Wines Thomondgate
Fine Wines Tralee
Fine Wines Washington Street
Fine Wines Westside
Galvins Carry Out Carrigaline
Gibneys Off-Licence
Jus De Vine
Kellers Carry Out Nenagh
Londis Malahide
Martins Off-Licence
McHughs Kilbarrack Road
McHughs Malahide Road
Mitchell and Son CHQ
Mitchell and Son Wine & Spirit Merchants
Molloy’s Liquor Store - Clondalkin
Northern Cross, Malahide Road D17V062
Cornmarket St., Ennis V95XF58
39 Parnell Street
Unit 9 Delta Retail Park, Ballysimon U94X461
6 Raven Terrace, Spanish Arch H91VF68
514 South Circular Road, Rialto D08TF62
42 Roches Street V94K3OA
Roslevan Shopping Centre, Tulla Road, Ennis V95DKW9
Unit 1, Q Retail Park, Roxboro
Unit 2 Frasers Corner, Thomondgate V94KN60
Unit 1 Manor West, Manor West Retail Park, Tralee V92D8CW
22 Washington Street, Cork City T12AK03
Unit 72B, Westside Business Park, 72 Old Seamus Quirke Road
Unit 4, Owenabue Mall, Main Street Carrigaline, Carrigaline P43 FX25
New Street, Malahide
Unit 10, Portmarnock Town Centre, Portmarnock D13FP28
Brooklands, Nenagh E45 NY90
Yellow Walls Road, Malahide
11 Marino Mart, Fairview
57 Kilbarrack Road D05 V8P9
25E Malahide Road, Artane D05 A4X2
The CHQ , IFSC, Docklands D01 FC89
54 Glasthule Road, Sandycove A96W372
Orchard Road, Clondalkin Village D22FW14
Molloy’s Liquor Store - Leopardstown Leopardstown Valley S.C., Ballyogan Road, Leopardstown D18UOC7
Molloys Liquor Store - Ballyfermot
Grange Cross, Le Fanu Road, Ballyfermot D10CC91
NOffLA Off-Licence of the Year finalists continued
Outlet
Molloys Liquor Store - Finglas
Molloys Liquor Store - The Liberties
Molloys Liquor Store - Tallaght
Molloy's Liquor Store, Clonsilla
Number 21 Ballincollig
Number 21 Cashel
Number 21 Dungarvan
Number 21 Limerick
Number 21 Main Street Midleton
Number 21 The Forum
O’Donovans Off-Licence Bandon
O’Donovans Off-Licence Blackpool
O’Donovans Off-Licence Carrigaline
O’Donovans Off-Licence Oliver Plunkett St.
O’Donovans Off-Licence Passage West
O’Donovans Off-Licence Riversdale Shopping Centre
O’Donovans Off-Licence Summerhill North
O'Donovans Off-Licence Mayfield
Redmonds of Ranelagh
The Coach House Off-Licence
The Vintry
The Wine Centre, Kilkenny
Address
Seamus Ennis Road, Ballygall, Finglas D11VRP3
125 Francis Street, The Liberties
Block 2, Village Green, Tallaght D24X335
The Mall Clonsilla, Clonsilla Road D15KPK4
West End, Main Street
9 Main Street, Cashel
85 O'Connell Street, Dungarvan
Unit 6, Greenpark S.C., Ballinacurra
72 Main Street, Midleton P25YW80
The Glen, Waterford, X91AH24
6 Pearce Street, Bandon
36 Thomas Davis Street, Blackpool
Cork Road, Carrigaline
89 Oliver Plunkett Street
The Quays, Passage West
Riversdale Shopping Centre, Midleton
Summerhill North
Units 3&4, Mayfield Shopping Centre, Mayfield
25 Ranelagh
Ballinteer Avenue, Ballinteer
102 Rathgar Road
15 John Street
Sincere thanks to NOffLA associate members
As 2024 draws to a close, the National Off-Licence Association would like to take this opportunity to thank our associate members (displayed here) for all their support and involvement with NOffLA and our members throughout the year
We would like to wish everyone a Happy & Healthy Christmas and much continued success in the New Year!
ASSOCIATE MEMBERS
Ampersand Wines
Barry & Fitzwilliam
Bevella, C/o Primeline Sales & Marketing
Bibendum Ireland
Boann Distillery
Bulmers Ireland
Cassidy Wines
Comans Beverages Ltd
Diageo Ireland
Edward Dillon & Co Ltd
Febvre Wines
Findlater & Co
Grace Campbell Wines
Irish Distillers Pernod Ricard
John Player
Liberty Wines Ltd
Mackenway Distributors Ltd
MCM Spirits & Liqueurs
Molson Coors Ireland
Richmond Marketing
Sazerac Ireland
The Dalcassian Wines & Spirits Co Ltd
Tindal Wine Merchants
Flahavan’s
Flahavan’s Oat Bran returns to elevate baking season
Flahavan’s has announced the eagerly awaited return of its Oat Bran this November
Due to overwhelming customer demand, this nutritious powerhouse is making a comeback – just in time to spice up your kitchen as the baking season kicks off Go-to ingredient
Now available on supermarket shelves across the country, Flahavan’s Oat Bran is about to become your go-to secret ingredient.
Whether you’re looking to add some serious flavour to your porridge or give your homemade bread an irresistible boost, this oat bran will not disappoint.
Not only does it pack a punch in taste and texture, but it’s also brimming with health benefits that will have your body thanking you.
Flahavan’s Oat Bran is loaded with soluble fibre, which can help lower cholesterol, and it’s packed with wholegrain goodness, making it high in protein but naturally low in sugar, salt, and saturated fat.
It’s also a fantastic source of thiamin and iron, making it a smart choice for anyone seeking a nutritious addition to their meals. Not only that, but it’s vegetarian- and vegan-friendly too.
The magic behind Flahavan’s Oat Bran is that it’s made by carefully milling oats to remove the flour, leaving a fiber-rich bran that takes your baked goods to the next level.
For those looking for baking inspiration, don’t miss out on the delicious Flahavan’s Oat Bran recipes created by Lili Forberg. Head to flahavans.ie for creative ideas.
Find Flahavan’s Oat Bran in Dunnes Stores, Spar & Eurospar stores nationwide now in its brand new 100% recyclable packaging, available in 600g packs.
Nordic Spirit
Enjoy sweet berry freshness
Nordic Spirit is going from strength to strength. The fruit-flavour category has seen tremendous growth, with a 224%* increase YTD when compared to the previous year To celebrate the end of the year with a bang, it is releasing a new, limited-edition fruit flavour that encapsulates everything Nordic Spirit love about winter!
Introducing its second limited edition flavour expansion in its Intense+ range, Forest Berries. Delivering bright, delicious tastes of wild berries combined with blackcurrant, consumers can expect a fresh and sweet flavour, balanced by a cool and juicy tang for an authentic experience.
Available in Strong, Forest Berries provides the ultimate seasonal sensation. Perfectly complementing its existing range of Frosty Mint, Frosty Berry, Sweet Mint and Raspberry, for a portfolio your customers can’t resist.
Nordic Spirit is launching Forest Berries very soon, just in time for winter Be quick though, it will only be available for a limited time so make the most of it while its stock lasts!
Enjoy Nordic Spirit, refreshed.
Discover more at www.nordicspirit.ie
*NielsenIQ Extended Scantrack, Nicotine Pouches Volume YTD 8th September 2024 vs PY
Tayto
Discover the story of Tayto
Mr. Tayto has got your last-minute Christmas shopping all wrapped up with his new book, ‘The Story of Tayto’. Written with humour and style by popular historian Bobby Aherne, this captivating book contains an illuminating and definitive history of Ireland’s original and most beloved crisp brand, Tayto, spanning 70 years.
Beautifully illustrated with hundreds of exclusive images from the Tayto archives, packed with stories from the past and present, and sprinkled with just a bit of nostalgia for years gone by, ‘The Story of Tayto’ is the definitive insight into the iconic Irish brand and national icon, Mr Tayto. From the invention of the cheese and onion flavour, and hand-packed paper packets in 1954, to Mr Tayto’s election campaign, the search for Mrs Tayto, and the rollercoaster of Tayto Park.
Tayto will donate €1 for every book sold to its charity partner, Alone Alone is a national organisation that enables older people to age securely in their homes as well as providing befriending services, advocacy and support. Tayto is proud to support Alone
Nordic Spirit
‘The Story of Tayto’ is available at Eason, Dubray books and other independent bookstores nationwide Complete your Christmas and give the gift of crisp-lover literature with Tayto.
Distinctly bold and refreshing
Nordic Spirit is dedicated to enriching the lives of its consumers seeking a modern and satisfying nicotine experience.
Its INTENSE+ FLAVOURS offer a distinctly bold and refreshing approach, delivering the ultimate balance of invigorating freshness and exceptional taste
Explore its icy-fresh Frosty Mint, juicy and cooling Frosty Berry, sharp yet balanced Sweet Mint, and fruity, tangy Raspberry Each flavour is crafted to provide a dynamic nicotine experience that’s smoother, softer, and more comfortable than ever before, thanks to its optimised pouch format.
With improved flavour profiles and faster nicotine release, consumers can enjoy a stronger, more refreshing experience. For those new to the range or seeking a lighter start, Nordic Spirit recommend beginning with a lower strength to find the perfect fit.
Even the packaging reflects Nordic Spirits, commitment to excellence— modern, sleek, and portable, with smoother edges and a slimmer can size that’s easy to carry and convenient to use
This is Nordic Spirit at its very best—refreshingly bold, exceptionally refined, and crafted for the ultimate nicotine experience.
Discover Nordic Spirit, refreshed. ■
Top grocers pull Proper No. 12 Whiskey and Forged Irish Stout from shelves
Retailers and businesses are severing ties with Conor McGregor in the wake of a High Court ruling against him in an assault case
Last month, Proximo Spirits, the owner of Proper No 12 Whiskey, announced it would no longer use McGregor’s name or image in marketing the brand. The decision follows a High Court ruling that found McGregor guilty of assaulting hairstylist Nikita Hand, with €248,000 in damages awarded to her, as widely reported by the media.
Retailers pull product
The fallout has been significant, with major retailers including Musgrave, Barry Group, BWG Foods, and Tesco removing Proper No 12 Whiskey and Forged Irish Stout from their stores.
Musgrave, which operates SuperValu, Centra, and Donnybrook Fair, confirmed the move across its 1,250 stores. When speaking to ShelfLife, a spokesperson said: “These products are no longer available to our store network.”
Barry Group, owners of CostCutter and Carry Out off-license outlets, issued a similar
statement: “Barry Group has made the decision to remove Forged Stout and Proper 12 from circulation to our network of Costcutter and Carry Out retail outlets. This action reflects our commitment to maintaining a retail environment that resonates with the values of our customers and partners.”
BWG Foods, which oversees Spar, Eurospar, Mace, Londis, and XL, confirmed the discontinuation of McGregor’s products across its 1,000-store network. Tesco also stated that it had withdrawn Proper No 12 Whiskey from sale, though the retailer clarified it does not stock Forged Irish Stout.
Cutting ties
The repercussions extend beyond the drinks industry Game developers IO Interactive, known for the Hitman franchise, has reportedly ceased collaboration with McGregor, removing his content from the series.
The case has sparked broader societal discussions. The Dublin Rape Crisis Centre
reported a sharp rise in calls to its 24-hour helpline following the ruling, highlighting the wide-reaching impact of the case on public consciousness. ■
Conor McGregor Pic: www.rollingnews.ie
Sysco announces two senior appointments
Sysco, Ireland’s leading foodservice specialist, has appointed two new members to its senior management team in Northern Ireland in line with its long-term growth strategy which aims to see the Northern Ireland operations double over the next four years.
Mark O’Gara has been appointed as general manager, Sysco Northern Ireland and Gareth Clements has been appointed as head of sales, Sysco Northern Ireland. The appointments come as the foodservice specialist prepares to open its new state-ofthe-art facility at Nutt’s Corner next year
Speaking on the new appointments, Mark Lee, chief executive, Sysco Ireland, said: “I am delighted to welcome Mark and Gareth to the
SHS Group appoints Bernie Orr as chief financial officer
SHS Group announces the return of Bernie Orr as chief financial officer, a key appointment aimed at driving the Group’s strategic initiatives and fostering further business growth.
Sysco team. Together they bring a combined 55 years’ experience and an unparalleled knowledge of the hospitality and foodservice industry They will play a key role in leading the Sysco team as we bring our enhanced services and extensive high-quality product range to new and existing customers throughout Northern Ireland.”
Mark O’Gara has more than 25 years’ experience working in wholesale and supply chain operation. O’Gara’s previous roles have included Warehouse Manager at Wincanton plc and Operations and regional manager at AAH Pharmaceuticals.
Previously national head of sales at Lynas Foods, Clements has more than 30 years’
With over 15 years of senior leadership experience, Bernie returns to SHS Group bringing a wealth of knowledge and expertise from across a range of industries. Having trained with PwC, Orr was previously divisional financial controller for SHS Drinks and subsequently held finance roles at Morgan Stanley, Allen & Overy, Dale Farm and Genesis Bakery & Pasta King.
In her role as Group CFO, Orr will oversee the financial strategy and operations of SHS Group, including the Finance, Finance Shared Service and IS functions. She will work closely with the Group Divisions to implement corporate strategies that maximise growth opportunities while ensuring robust financial governance.
Commenting on Orr’s appointment, Arthur Richmond, group chief executive officer, SHS Group, said: “We are delighted to welcome Bernie back to SHS Group Her extensive experience and deep understanding of our business will be invaluable as we continue to drive growth and innovation. Bernie’s leadership will be crucial in optimising our financial performance and ensuring sustainable growth across our divisions.”
Starcom part of Core, has appointed Aisling O’Sullivan as the new deputy managing director
Aisling’s appointment comes as Starcom continues its growth trajectory, based on delivering innovative, effective solutions for clients across a range of sectors.
O’Sullivan has been with Starcom since
experience in the foodservice industry His career began in his family’s off-sales and alcohol wholesaling businesses, he then made the move into the hotel sector where he qualified as a chef
Vista Foods Ltd has appointed Helen Kenny as its new managing director
With over 20 years of experience in the retail food sector, including expertise in Frozen Foods, Kenny is ‘well-equipped’ to lead the company through its next phase of growth.
She brings valuable consumer insights and a proven track record of developing growth strategies and innovation to elevate businesses.
Commenting on her new role with Vista Foods, Kenny, said: “I am honoured and delighted to have been appointed managing director of Vista Foods.
“It is a business that aligns with my passions and values, and I look forward to continuing the company’s success and growth.”
Vista Foods has been supplying premium, hand-cut chicken to the foodservice channel for over two decades, where quality and customer satisfaction are key to success
The company recently launched its new retail brand, Chicken with Attitude, which has been rapidly expanding, with the introduction of its latest product, Tempura Real Chicken Dippers.
2016, playing a key role in driving the success of major accounts and leading internal initiatives to boost the agency’s efficiency and culture. With over 14 years of experience in the media and marketing world, she’s worked at top agencies in both London and Australia before joining Starcom in Ireland. Her expertise in digital media strategy and strong leadership have been crucial to the ongoing success of many of Starcom’s longstanding clients.
Commenting on her new role, O’Sullivan, said: “I’m thrilled to step into this position during such an exciting time of growth for
Starcom. I’m eager to work closely with our talented team and clients to keep delivering great results and push our agency to new heights.”
Emer Lawn, managing director, Starcom, added: “Aisling’s promotion to deputy managing director recognises her leadership, expertise, and commitment to our clients and team. She consistently turns challenges into opportunities, delivering results for our clients, while nurturing a strong culture and sense of curiosity within our team. I’m thrilled to see her step into this role as Starcom continues to grow and evolve.” ■
Vista Foods appoints Helen Kenny as new MD
Helen Kenny Bernie Orr
Aisling O’Sullivan appointed deputy managing director of Starcom, part of Core
(L-R) Mark O’Gara and Gareth Clements
Aisling O’Sullivan
Irish Food Writing Awards
The fourth annual Irish Food Writing Awards were held tonight on 7 November at the RDS in Dublin 4, with a later reception hosted by The Merrion Hotel in their Cellar Bar
Over 100 award finalists and guests attended throughout Ireland, competing for the 21 awards on offer covering Irish food and drink journalism, cookbooks, feature writing, blogging, podcasting, photography and Instagram/TikTok.
The awards were attended by some international judges including ITV drinks journalist Andy Clarke, Tom Hunt–eco-chef, writer and BBC Saturday Kitchen Regular, and Hello Magazine’s Charlotte Pike, former chair of the UK Guild of Food Writers.
Kickstarting Christmas
No.Ten kick started the Christmas festivities in style by celebrating the art of hosting at an intimate cocktail dinner party hosted by brand partner, Amy Huberman in Wilde restaurant at The Westbury Hotel on Wednesday, 13 November
Amy welcomed guests with a cocktail toast and her favourite cocktail was served - a ‘French 75’ with a festive twist.
Guests were then treated to an evening of cocktail artistry with cocktail demonstrations hosted by Cal Byrne, head of advocacy for
Tanqueray, as well as a floral and table dressing demo led by Heather Condren, founder of flower studio, Flowerpop ■
Tanqueray
Colm O’Gorman, Marita Collier, Fallon Moore and Peter Collier
Emily Flanagan and Aimee O’Driscoll
Andy Clarke, Sharon Noonan, Liam Campbell and Shauna McGill-Fagan
Sive O’Connor and Siomha Connolly
Sean O’Brien, Rebecca Claffey and Adam James Pollock
Amy Huberman
QUICK QUESTIONS WITH
MAIREAD FINNEGAN, owner/manager, Roll It All Butter Pastry, Roll It Pastry, Co. Meath.
Mairead Finnegan’s Roll It All Butter Pastry is comfort and convenience all rolled into one. Her pastry dough can be the basis for many meals from the homeliest to the most sophisticated. It can be used to make childhood classics, like chaussons aux pommes and galettes des rois or some fun jambons on a lazy Sunday morning. Most importantly, it can be used with the confidence you feel around food that has been made consistently, simply and excellently.
Mairead makes the pastry at a production kitchen beside her home in Kells, Co. Meath. She uses simple and honest ingredients, including Irish butter and locally milled flour. Some of her doughs are enriched with a bit of sugar and vanilla and all are consistent in their deliciousness and ease of use.
Few things in life are more satisfying than warm pastry just out of the oven and with Roll It All Butter Pastry you can be both satisfied and confident that you are using the best of Irish ingredients.
1. Best series you recently watched on a streaming platform?
I loved ‘Julia’ on Sky and ‘Slow Horses’ on Apple TV.
2. Best place for coffee?
It has to be my local coffee shop, Walshes in Kells, Co. Meath.
3. Top spot for a walk?
Deepark in Virginia Co. Cavan, so beautiful.
4. Top book recommendation?
I’m hooked on the “Thursday Murder Club” series of books by Richard Osman, I’m halfway through the last one.
5. Which social media platform do you use most? Instagram.
6. Favourite influencer/content creator if you have one?
James Kavanagh (so funny) and “Hand me the fork” Maddy DeVita is a private chef in NYC.
7. Best ad on telly? Guinness Christmas ad.
8. Worst ad on telly?
Don’t know, haven’t really got one.
9. Favourite grocery shop? Dunnes Stores.
10. Your favourite dish to make at home?
Anything spicy such as Ottolengh Lamb Shawarma.
11. First thing you would do if you were Taoiseach? Create more supports for food businesses.
12. If you had to live in another country, where would you choose? France.
Mairead Finnegan
13. Greatest achievement to date? Collaborating with Dunnes stores Simply Better range.
14. Best website?
Donal Skehan for quick everyday dinner recipe ideas.
15. Do you prefer working from home or in the office/on-site?
My business is right next to my home. I’m very lucky.
16. Best piece of advice you ever received? Trust your gut.
17. Biggest fear? Heights.
18. Top restaurant recommendation? Library Street Dublin.
19. Who is the last artist/group you saw live? Coldplay in Croke Park.
20. What’s the last compliment you received? “You’re a very good Mother”, that means more to me than anything. ■
