ShelfLife January issue 2025 by Mediateam

Keith Ennis, head of operations, discusses what winning the Supreme Champion award means to the team at Applegreen

+ The road to success

C-Store Awards 2024

The grocery retail industry came together to celebrate the sector’s achievements in style

Smoke signals

A significant shift is on the horizon for retailers selling tobacco and nicotine inhaling products

ShelfLife January 2025 Vol.32 No.1

Editor

DONNA AHERN

donnaahern@mediateam.ie

Staff journalist

SHAUNA BERNARD

shauna.bernard@mediateam.ie

Contributors

CAROLINE REIDY

NIKKI MURRAN

Head of business

IAN MULVANEY (087) 2208486

ian.mulvaney@mediateam.ie

Account manager

MARK MORGAN (086) 8854930

mark.morgan@mediateam.ie

Circulation subs@mediateam.ie

Publisher JOHN McDONALD (01) 294 7744

john.mcdonald@mediateam.ie

Printing W & G Baird Ltd

ShelfLife is a controlled circulation magazine, available to selected individuals with interests in the retail and wholesale grocery trade, who fall within the publisher’s terms of control. For those outside these terms, annual subscription is €98.00 including postage & packing.

Smoke signals

A significant shift is on the horizon for retailers selling tobacco and nicotine inhaling products. In a move aimed at strengthening public health regulation, Outgoing Minister for Health Stephen Donnelly has signed a new licensing system that will require retailers to pay annual fees to sell these products. Beginning on 2 February 2026, retailers will need to pay €800 to sell vapes and €1,000 to sell tobacco as part of this newly introduced scheme under The Public Health (Tobacco Products and Nicotine Inhaling Products) Act 2023.

As this licensing system prepares to take effect, it is important to consider the broader implication for retailers.

We will continue to track developments as this new system rolls out and its impact on the retail industry. It is clear that regulation in this area is becoming more stringent, and only time will tell how these changes will shape the landscape of tobacco and nicotine sales in Ireland.

Contents January

Managing director

JOHN McDONALD Sales director

PAUL BYRNE Operations director

BILLY HUGGARD

Published monthly by Mediateam Ltd., 55 Spruce Avenue, Sandyford, Dublin 18. A94 RP22

Telephone (01) 294 7776

Fax (01) 294 7799

ISSN: 1393 0753

COVER STORY

40 The road to success: Following the ShelfLife National C-Store Awards 2024, Keith Ennis, head of operations, Applegreen spoke to Donna Ahern about why being recognised as the Supreme Champion National Convenience Store of the Year 2024 is a remarkable accomplishment.

NEWS&ANALYSIS

&REPORTS

16 Retailers’ shock at €1,800 license fee: Minister Donnelly recently signed a new licence fee arrangement for Tobacco and Nicotine Inhaling Products, Donna Ahern reports. 18 Outstanding retail achievements celebrated: Hosted by returning

of ceremonies Marty Whelan, the ShelfLife National C-Store Awards 2024 awards were attended by over 380 guests from across the retail industry coming together to celebrate the sector’s achievements.

48 Social Diary: Check to see who attended the 2024 IGBF Christmas Lunch.

50 20 Quick Questions: Kevin McPartlan, CEO, Fuels for Ireland.

ADVISOR

12 Recruitment: Building career pathways in retail:, In the dynamic world of retail, standing

out as an employer means more than just offering competitive pay, writes Nikki Murran 14 HR: Auto-Enrolment: A new era of pension savings in Ireland: Ireland’s long-awaited pension Auto-Enrolment scheme is set to launch on 30 September 2025, and promises to overhaul the nation’s approach to retirement savings. Caroline Reidy reports

Donna Ahern

CSNA NEWS

GUS O’HARA National President, CSNA

Sick leave 2025

Members are familiar with the Statutory Sick Leave that sets out the minimum parameters that employers are obliged to follow when calculating their employees Sick Pay.

At this point, the Department of Enterprise has not authorised or signed any alterations to the Order of 1 January 2024 which provides for a total of five days sick leave for every employee with 13 weeks service.

While there had been commentary that this figure would increase to seven days this (2025) year members are advised that, now, they are only obligated to pay for five days of sick leave, once the sickness is certified by a registered medical professional.

There have been no changes to the terms, payment is 70% of the days wage, capped to €110 per day. It is advised that staff are made aware that no payment will be made of sick leave until a valid cert is provided.

CSNA members sell winning tickets

A newsagent in Co Mayo may just be the luckiest shop in Ireland with its customers winning around €22 million in Lotto prizes in recent years.

The most recent win saw a customer walk away with a €5,419,866 jackpot.

But this good fortune is nothing new for CSNA Member Carey’s newsagents in Belmullet. The store has been producing jackpot winning tickets for some time

Shop owner Lorraine O’Connor Carey said: “Our shop has been a cornerstone in Belmullet for over 40 years, and it’s safe to say, we’ve had our fair share of National Lottery wins and are well-known for our successes. We were due a big win, so I wasn’t entirely shocked when I got the call.

CSNA member and store owner Joe Tierney sold the winning Millionaire Raffle Ticket and couldn’t be more delighted at the huge win, saying that the win is extra special for the shop, which has been in the same family for three generations and over 100 years.

‘I was thrilled to get the call that our shop had sold this year’s winning Millionaire Raffle ticket,’ Tierney told the Lotto. ‘Our shop is the oldest family newsagent in Ireland, across three generations. This year, we’ll be celebrating our 130th anniversary, so this win is an extra special celebration for us.

Grants to businesses: We need to hear your views

Opinions are divided as to which operator of a Grant Scheme is best suited to deliver reliefs and grants to businesses eligible for assistances announced in Government Schemes. Should it be Revenue, through the Rates Department of your local authority or via the Department of Enterprise?

The many anomalies that we encountered through the different Schemes (COVID-19 one and two,

Increased Cost of Business one and two and Power Up) indicate very real problems in ensuring that many businesses and sectors that were intended to receive reliefs are not always able to access them, for a variety of reasons.

CSNA has agreed with representative bodies from the hospitality, beauty and retail sectors to make a collective approach to the Department of Enterprise, as

National Minimum Wage (NMW) increases

The national minimum

For the purposes of the National Minimum Wage your gross wage includes, for example, the basic salary and any shift premium, bonus or service charge

the lead Government Department charged with implementing these Schemes.

• It is our intention to identify the difficulties that retailers faced in obtaining these grants and would appreciate it if you provided us, in the utmost of confidence, with details of your experience by emailing info@csna.ie

CSNA NEWS

Big celebration: Carey’s newsagents, Belmullet, Co Mayo

Winner: Tierney’s Nearby

Injuries Board report shows significant reduction in public liability claims

Vincent Jennings, chair of the Alliance for Insurance Reform, criticises insurers for rising public liability premiums despite a significant drop in claims, urging the government to address the issue

Speaking recently on the publication by the Injuries Resolution Board of its report on ‘Public Liability Accidents’, the chair of the Alliance for Insurance Reform and CEO of the Convenience Stores and Newsagents Association (CSNA), Vincent Jennings, said: “In recent years the only thing increasing faster than public liability premiums has been insurer profits, and today’s report shows that this was happening against a backdrop of significantly reducing public liability claims across whole sectors of our economy. It is unconscionable really.”

Some of the report’s key findings include:

1. Regarding personal injuries sustained by visitors to businesses and public spaces between 2019-2023, there has been a 40% reduction in claim volumes during this period.

2. The total value of annual awards in 2023 is almost €20 million less at 33.2 million, a reduction of 37% in just five years.

3. Claims in cafés, hotels, and restaurants more than halved between 2019 and 2023 (-52%). Shops and stores saw a 44% decrease, and sports and athletic areas experienced a 38% reduction.

4. There has been a very low volume of claims for accidents in childcare settings, a sector that has historically reported high insurance costs,

with just 256 personal injury claims identified over five years, compared to nearly 170,000 children enrolled in 2020/2021.

Jennings continued: “For years the message from insurers was that premiums track the volume of claims and the cost of settling them. The recent report from the Injuries Resolution Board belies that narrative and we need the next government to step up and address this fundamental unfairness.

“Businesses, sports, community and voluntary groups are currently facing crippling costs of doing business and the Injuries Board data highlighting falling claim volumes and award sizes tells us public liability insurance shouldn’t be another one of these costs.”. n

Clean Cut meals extend meal range in-stores nationwide

Clean Cut Meals are the more mindful pre-made Irish meals, available in SuperValu and Centra stores nationwide, now with a fantastic two for €10 offer

The high-protein, low-calorie meals are made with high-quality ingredients and devised by professional chefs to give you quick, clean nutrition without any nonsense

Having expanded to launch in SuperValu and Centra in 2024 with fantastic success, Clean Cut have added two additional meals to its range: delicious Chicken & Chorizo Pasta, and a brilliant Chow Mein. Additionally, Clean Cut will be offering Soups for another high-protein on-the-go option.

The chefs at Clean Cut prioritise quality seasonal ingredients to create sensational dishes that are always fresh, never frozen.

Made using 100% Fresh Chicken Breast, 100% Irish Lean Beef, and with sauces made in-house, its meals are the handy choice for those looking to eat well, with no fuss.

Just like its menu, Clean Cut Meals have been evolving since its inception, developing from a local Galway-based service to a subscription model to now being available in-store nationwide

“We’ve come so far from the beginnings of Clean Cut – cooking at all hours from our modest kitchen and hand-delivering the first batches of Clean Cut

around Galway – and I’m so proud to bring our Meals to a broader audience across the country with SuperValu and Centra,” said Conor McCallion, co-founder, Clean Cut.

Micheal Dyer, co-founder and chef, Clean Cut, added: “Clean Cut is all about convenient nutrition with clean ingredients, and having the meals

in-store means more people can have the option of a quick fix that doesn’t skimp on quality.”

The entire range of Clean Cut Meals and Soups are available in SuperValu and Centra stores nationwide For a mindful, healthy, fresh Irish meal helps you get your gains with all goodness, choose Clean Cut.

SuperValu reports doubling in demand for staple goods amid cold snap

Over the weekend of 3-4 January, SuperValu stores nationwide sold an additional 100,000 loaves of bread, while demand for milk, butter, and eggs more than doubled, particularly in Munster and Leinster counties under orange weather warnings.

Wrapped bread was the clear favourite, peaking on Saturday with one in three shopping baskets containing a loaf at midday.

Shoppers were stocking up, with a 7% increase in bread items per basket compared to the previous weekend.

As temperatures plummeted, demand for milk, butter, and eggs soared, with sales more than doubling, up 147% in counties hardest hit by orange weather warnings across Munster and Leinster.

In the worst weather-affected areas, chilled product sales skyrocketed by 384% on Sunday, 5 January, as people prepped for cosy home-cooked meals.

Fresh meat and fish also saw a significant boost, with more than 50% increased demand, and favourites like SuperValu Chicken Fillets and Round Steak Mince snapped up by shoppers.

The Happy Pear adds

Super

Greens Veggie soup to gut friendly range

The Happy Pear have introduced a new addition to its Happy Pear Soup range: The Happy Pear Super Greens Veggie Soup 400g.

This soup features a creamy blend of peas, broccoli, and spinach with a touch of mint. It incorporates chicory root inulin which aids in maintaining healthy digestive function.

The soup is low in fat and a good source of fibre, as well as being plant-based and glutenfree Made from wholesome ingredients, it contains no artificial colours, flavours, or preservatives.

These soups are entirely plantbased, crafted with wholesome ingredients, and free from artificial colors, flavors, and preservatives. All soups are gluten-free, except for the Chunky Lentil & Tomato soup

With so many delicious options including Mushroom & Sweet Potato, Creamy Root Veggie Soup, Sweet Potato & Squash Soup, Tomato & Red Pepper Soup, The Happy Pear has an option for every taste preference.

Enjoy a handmade slice of Sicily with Slicey

Slicey the world’s first air fryer pizza slice, is changing the snacking game Bringing the delicious taste of Sicily to your home, Slicey is designed especially for air fryers, offering perfect pizza in just minutes.

With a double-fermented base, Slicey ensures an even cook and perfect texture every time The slices are shaped to fit seamlessly into an air fryer basket, eliminating the need for preheating and long waits. In just eight minutes, you can enjoy restaurantquality pizza without the hassle of using an oven.

These Sicilian-style, stone-baked pizzas are handmade in Italy with natural ingredients and are available in three flavours: classic Margherita, Pepperoni, and spicy Diavola. Each slice delivers up to 15g of protein and only 440 kcals.

Slicey is perfect for teenagers after school, kids between activities on the weekends, students between lectures and busy work-fromhome lunches.

Available now in select retailers nationwide, Slicey is set to become your new favourite snack.

Sweeten your biscuit sales with FBC

Fox’s Biscuits and Burton’s Biscuits have merged to form Fox’s Burton’s Companies (FBC). This unified approach brings a varied portfolio of fantastic biscuit products to the Irish market.

FBC’s portfolio has seen a total growth of 7% YoY1 and includes a wide range of all year-round and seasonal products to appeal to Irish shoppers.

Fox’s Fabulous Cookies delight consumers with indulgent treats, with the brand currently in double digit growth at +12% (value and units).

FBC’s top merchandising tips:

• Stock up on the Fox’s range, and cite products next to your hot drinks fixture encouraging consumers to purchase alongside tea or coffee

• Drive cross-category purchase, merchandise Fox’s range next to items such as flowers for an all-year-round gifting solution

• Incorporate biscuits into your meal deal offerings to serve as a lunchtime snack

• Tap into the big night in occasion and stock up on larger packs for sharing occasions.

For more information, visit https://www.fbc-uk.com/

A message from Blue Forge Recruitment

I am Sean Thomas, founder and head of retail recruitment at Blue Forge Recruitment. We are a specialist Retail Recruitment company that is passionate about supporting your efforts in hiring top talent to your business whether you are a Grocery/Non Food Retail business, large or small located in West Cork or West Dublin. We are here to service your recruitment needs.

For people in the retail industry who might not know me, I have been working in the retail sector for more than 20 years, including 10 years specialising in recruitment. I have been proudly sourcing top talent for both small and large retail organisations across Ireland, servicing Retail Sales roles, Accountancy and Human Resource roles for retail companies and more.

My journey began in retail as a teenager, progressing from roles at Supervalu and Dunnes Stores to management positions with the Furey

Smyth Group and Superquinn (now Musgrave) These experiences have given me a deep understanding of both independent and corporate retail operations, and gave me an amazing opportunity to work with esteemed retailers such as the late Derek Nolan, and Ken Brougham, now managing director of Chadwick’s Ireland.

While working for privately owned retail groups, I learnt early how they offer so many opportunities for a career to flourish in retail, giving more exposure to a wider business experience. Having also the experience of working in a corporate retail group, this gave me a different range of insights, into other hierarchical structures, HR policies and SOPs.

Today, Blue Forge Recruitment reflects my passion for delivering exceptional service to this great sector - whether hiring a financial

CPM opens new office and warehouse facility complementing its current clients

CPM has opened a new 10,000 sq. ft office and warehousing facility in Kilcock, Co Kildare, offering clients a fully integrated service, which can ‘bridge the gap’ between manufacturers and retailers.

solutions

Talking about the new offering, John Healy, general manager, CPM, said: “Clients are looking for an integrated service, which complements our credentials in sales, merchandising & technology

“This can include anything from assembling pre-filled shippers and picking orders to storing and collating POS packs for clients across the FMCG, Pharmacy, Beauty and Hardware sectors.”

This new service enables clients to harness the in-depth experience of CPM’s retail team, many of whom have backgrounds in Ireland’s largest retailers, with invaluable knowledge and a deep understanding of how they operate.

“It’s about driving distribution in-store, we help clients to scale their brands and NPD, while they focus on the core business.

“Whether it’s a start-up or an established brand – we provide a bespoke approach, tailored to meet the client’s specific business and brand goals” Healy continued.

CPM can also provide full back-office support, if required –including account management, payroll, finance and recruitment.

Healy concluded: “With CPM as their turnkey partner manufacturers have simplified their route to market, accelerating their growth and saving time & money.

“Our teams are agile, efficient & scalable, this has allowed CPM to increase our field sales & business development teams by over 50 people this Christmas period enabling our clients to react and scale up when needed most.”

accountant for head office, sourcing a shop manager or deli manager to the local convenience store, your business matters and so does talent, we are here to help!

Thank you to the clients who have trusted us so far. If you are looking to elevate your team in 2025, I look forward to servicing your recruitment needs.

Mob: 087 2116897

Email: Sean@blueforgerecruitment.ie

M&S Food launches

two must-have ranges

With January here, many of us look to try and improve our health. But forget fad diets and strict regimes, it’s time to get some nutrient and wellbeing boosting foods into your routine – whether you want to support your brain, bring the zing to your step or wind down naturally M&S Food is once again the home of health this new year – and boy dooes it have two amazing new ranges for you – no matter your needs.

Introducing Brain Food and Yay! Mushrooms..

Kathryn TurnerHead of product development, M&S, said: “We’re becoming more and more famous for our new product launches and these two health & wellness ranges, Brain Food and Yay! Mushrooms are no different. Innovative & tasty, these products aim to help you make simple swaps and changes to your lifestyle this January and set you up for a great start to the New Year Don’t worry the Yay! Mushrooms range doesn’t taste of actual mushrooms… as we know not everyone loves the flavour!” n

M&S Yay! Mushrooms AM & PM Cold Pressed Shot

M&S Oat of the Blue drink

M&S Brain Food Brain Ball

M&S Yay! Mushrooms Vanilla Latte

Yay! Mushrooms Vanilla Latte

RRP: €2.75 - 250ml

Yay! Mushrooms AM & PM Cold Pressed Shot

RRP: Duo pack: €4.50 - 200ml

RRP: Single shot: €2.40 - 100ml

Oat of the Blue RRP: €4 - 250ml

The Brain Ball RRP: €2.20 - 40g

*Best enjoyed as part of a healthy lifestyle & a balanced varied diet.

Sean Thomas, founder and head of retail recruitment, Blue Forge Recruitment

John Healy, general manager, CPM

Retailers must be proactive in future strategy

Owen Clifford, head of retail Sector

While addressing these issues remains an imperative; commentary needs to be balanced to reflect the continued national/international success of indigenous brands such as Penneys, Smyths Toys, Dunnes stores, Supervalu, Elverys, Sculpted by Aimee etc. As a sector critical to the development of vibrant local communities – a more nuanced approach is therefore required when evaluating the longterm sustainability of the sector; and in turn attracting/developing the next generation of Irish retailers.

It has been a personal privilege to support Irish retailers across the four provinces taking their first steps or expanding their footprint in the sector over the past decade In a competitive, ever-evolving environment, I believe that retailers seeking to develop a robust 2025-2030 strategy should now consider the following areas in a proactive manner:

1. Personnel

In a low unemployment environment, the recruitment and retention of personnel remains a critical challenge for the sector People development strategies that deliver up-skill and career progression opportunities need to become embedded within the retail ecosystem. Retail focused technology/ automation can absorb non-productive labourintensive tasks allowing staff to engage with customers, generate more sales and nurture loyalty Given the increased cost base linked to continued rises in the minimum wage, mandatory sick pay entitlements and the introduction of pension auto-enrolment –retailers need to continue to explore efficiencies driven by data science and Generative AI to absorb same in a proactive/ balanced manner

2. Optichannel

While COVID-19 accelerated the digital transformation of the sector, considerable investment and development is still required by Irish retailers to meet customer expectations. When discussing with retailers –I compress this workstream into three distinct phases:

The retail sector is a pivotal element of the Irish economy both at a regional and national level. Unfortunately, most of the narrative in respect of Irish retail in recent months has focused on the increasing cost of doing business, stubborn crime rates and flat consumer sentiment, writes Owen Clifford.

1. Going online

2. Integrating the online, physical store and supply-chain elements (Omnichannel)

3. Refining the proposition to a seamless, user-friendly, consistent model (Optichannel)

The physical store remains an integral element of a progressive retail proposition providing retailers with the opportunity to engage with shoppers, showcase their brands, trial new concepts and facilitate accessible delivery/pick-up/return options etc to support a more user-friendly customer experience. At present – the majority of Irish retailers sit between stages one and two of this roadmap Given the pace of change in technology and associated consumer expectations – inertia is not an option in this regard.

3. The power

of events

It is noteworthy that as consumers continue to face an inflationary environment, the connection between spending patterns and events/occasions has become ever more pronounced. BOI spending data during last summer’s Taylor Swift concert demonstrated a spike in spending of c17% in Dublin compared to the previous weekend. Maintaining/ acquiring an appropriate “share of wallet” during these high-spend windows will remain a priority for Irish retailers in 2025. It is a game of brinkmanship as the relevancy of events/ occasions depends on the individual customer Retailers following the crowd in a “catch-all” manner risk disengaging their customers. A targeted, tailored approach is required.

4. It’s not all about

the discount

Conventional wisdom would dictate that the requirements of middle-income consumers (“the squeezed middle”), navigating an increased cost of living, would be heavily weighted towards a discount proposition. The reality based on both the Irish and European experience reflects a more polarised/nuanced approach with these consumers still seeking premium brands/products at intervals throughout the year This behaviour is

intrinsically linked – consumers seeking to “treat themselves” with a more expensive product/activity/night out for example after a sustained period of repressed/manged spending. An example of retailers addressing this pattern is evident already in several department stores via a “pre-loved”/second hand luxury item offering: combining access to premium brands to a wider consumer base through a valued-based proposition. Independent retailers adopting a “middle of the road” proposition therefore need to assess the viability of same in a polarised marketplace that is expected to continue

5. The silver shopper

Our population is aging; the number of people aged over 65 has doubled in the last twenty years from c400k to c800k in 2023 equating to c15% of the Irish population. This statistic is expected to rise towards c1.5 million by 2050 At a European level, the “silver economy” is set to represent more than 35% of spending consumption by 2030 Given this exponential growth, meeting the needs of our senior shoppers should be a key focus area for all Irish retailers.

6. The basics still stand

A renewed/refreshed focus on customer service and standards needs to underpin every retail strategy for 2025. Retailers are wasting their time/resources investing in sophisticated data/ Artificial intelligence capability without the core/ basics being addressed in the first instance. Retailers need to actively listen to their staff/customers & not confine themselves in comparative analysis to the echo chamber of their own immediate competitive set/subsector As expectations regarding service and standards are now based on consumers experience across a wide range of businessesso should the benchmarks employed by Irish retailers.

It’s worth remembering in a year dominated by elections that every time we make a purchase, we are also casting a vote on the future of our retail sector Supporting familyowned Irish retailers in 2025 will sustain jobs & vibrant communities nationwide- that’s surely a manifesto that merits positive consideration. n

Building career pathways in retail

In the dynamic world of retail,

standing out as an employer means more than just offering competitive pay,

writes Nikki Murran

Firstly, show your team that there’s room to grow, from that first day on the shop floor they can see the possibility to become a store or even regional manager.

More and more we hear from candidates why clear career paths matter and from clients how they can transform your business.

Not all employees can be store manager in your store – but by discussing their ultimate goals and short-term options you can work together to really motivate them, get the best out of them and ultimately support them in their long-term goals.

A real-life example

Last week, I received a call from a candidate I had placed with a retailer eight years ago as a trainee manager. During her first year, the retailer sat down with her to discuss her long-term goals. At the time, she mentioned she was beginning to explore opportunities outside retail because she felt somewhat aimless.

Together, she and the retailer explored various options and eventually identified her passion for training Over the next year, the retailer gave her small training tasks, such as mentoring new starters and rolling out minor updates to the team The following year, she was tasked with compiling a training manual for new staff, alongside taking on a new role as a department manager.

In her third year, the retailer supported her in pursuing a diploma in training and appointed her as the store’s trainer. She became responsible for everything from induction sessions to manual

handling and HACCP (Hazard

Analysis & Critical Control Point)

training After six years with the store, the retailer recommended her for a group training role with their parent company.

This case study highlights the transformative impact of a little investment and guidance from the retailer Not only did it shape her career, but it also boosted her productivity and extended her tenure with the company from what might have been just one year to six impactful years.

Why career progression is a game-changer

Retail can sometimes be seen as a stop-gap industry – where you fill your years in education – waiting for your“real” career to kick off. But that couldn’t be further from the truth. When employees see a clear path ahead, they’re more engaged, stick around longer, and are motivated to climb the ladder. Plus, promoting from within boosts morale and saves on hiring costs.

Steps to create clear career paths

So, how can retailers ensure that their employees see retail as a viable option? As a career where they can grow and progress?

7 top tips:

1. Share your stories

Most retailers I know started their career on the shop floor or till and worked their way up. There is nothing more inspiring than hearing these success stories from your manager, seeing real-life examples can help new employees picture their future within your

store. Why not make these stories part of your hiring process by sharing them during the interview stage? It can double as a great hiring tool as well as a motivational tool.

2. Map out the journey

Show your team the steps from entry-level roles to management. For example, starting as a cashier, moving to shift supervisor, then assistant manager, and finally store manager. Lay out the skills and experience needed for each role so everyone knows what’s expected in order to progress. Laying this out in black and white makes it feel more attainable to staff

3. Invest in training

Equip your staff with the tools they need to succeed Offer training in areas like customer service, leadership, and inventory management. Whether it’s on-thejob training, online courses, or workshops, make learning accessible. Additional training is a double win – not only do staff feel that you are investing in them and their careers with you, but you also have a more skilled workforce in your store.

4. Promote from within Show your team that hard work pays off. Regularly review performance, identify rising stars, and give them opportunities to take on more responsibility. This could be through temporary leadership roles or special projects. Not every employee needs a salary or title bump at every review But, giving employees a little extra responsibility, a small section to

take ownership of, or a project to oversee can make them feel empowered and valued

5. Mentorship matters

Pair up newcomers with seasoned staff who can offer guidance and share their experiences. A mentor who started in an entry-level position and moved up can be a powerful motivator.

6. Celebrate success

Recognise and reward achievements, whether it’s completing a training program or earning a promotion. Public shout-outs, bonuses, or other incentives can go a long way in keeping morale high. One of my clients walks the shop floor with “free lunch” vouchers in his pocket and anytime he sees a staff member working hard, offering great customer service, or has their section in great shape he hands out the vouchers He has seen a huge boost in not only performance but staff morale since he started this initiative

7. Personalise career paths

Not everyone wants to follow the same path Some might aim for management, while others prefer specialised roles. Have regular check-ins to understand individual goals and tailor development plans accordingly. Think outside the box where you can – not everyone wants to end up as store manager – perhaps some of your staff would like to end up in retail HR, food safety champion or retail / deli chef – all paths that you can help them work towards within your store. n

NIKKI MURRAN Director, Grocery Retail Recruitment, Excel Recruitment www.excelrecruitment.com

Auto-Enrolment: A new era of pension savings in Ireland

Ireland’s long-awaited pension Auto-Enrolment scheme is set to launch on 30 September 2025, and promises to overhaul the nation’s approach to retirement savings.

Caroline Reidy reports

The Auto-Enrolment scheme is aimed at addressing a significant gap in retirement planning, with nearly 800,000 Irish workers currently without employer-supported pensions. As Ireland remains the only OECD country without an auto-enrolment system, the new‘My Future Fund’ scheme represents a vital step in securing financial stability for the country’s aging workforce. Here, we break down how the scheme will work, who it will affect, and what businesses need to know to prepare.

What is Auto-Enrolment?

Auto-enrolment is a government-led initiative designed to increase retirement savings among workers who don’t currently have access to occupational pensions. Under the scheme, eligible employees will be automatically enrolled into a Statebacked pension fund, with contributions from the employee, their employer, and the government

This marks a shift from the

current system, where employers are not obliged to provide pension schemes. At present, if an employer does not have a company Pension Scheme, they must only provide employees with access to a Personal Retirement SavingsAccount (PRSA), though the employer is not currently required to contribute to it.

Key details of the scheme

The auto-enrolment system has been designed to be accessible and beneficial for a wide range of workers. Key aspects of the scheme include:

1. Eligibility requirements:

• Employees between the ages of 23 and 60, earning more than €20,000 per year and do not have existing supplementary pension coverage, will be automatically enrolled.

• Workers who don’t meet the eligibility criteria but are aged between 18 and the state pension age (currently 66) will have the

“Auto-enrolment is a governmentled initiative designed to increase retirement savings among workers who don’t currently have access to occupational pensions.”

option to opt into the scheme on a voluntary basis.

• Self-employed individuals, and those not currently earning an income through an employer, will not be eligible.

2. Contribution structure:

• Contributions to My Future Fund will come from three sources: employees, employers, and the government.

• Employer contributions will be tax-relieved, while employee contributions will not receive tax relief but will be supported by a government top-up

• Contributions will apply on income up to €80,000 annually, with phased increases in contribution rates over a ten-year period to ease both employees and employers into the system.

3. Investment and benefit options:

• The My Future Fund will offer four investment options: default (lifecycle), low-risk, medium-risk, and high-risk.

• Benefits will become payable at the state pension age, with an initial option to take a lump sum. Provisions for early access are limited, but may be permitted in cases of ill-health or incapacity.

4. Opt-out options and changes in circumstances:

• Enrolled employees will have an opt-out period, enabling flexibility if circumstances change. Contributions may cease if an individual’s earnings fall below the €20,000 threshold or if they join an alternative qualifying pension plan

Financial implications for employers

For businesses, implementing auto-enrolment will bring new financial obligations as they will be required to contribute a portion of their employees’ salaries to their pension funds. While this change may initially strain budgets, it is important to consider the long-term benefits of helping employees build retirement savings. It is hoped that government will take steps to alleviate other business associated costs possibly in the form of tax

relief or other incentives

Operational and compliance requirements

Employers will have certain responsibilities to ensure smooth implementation:

1. Payroll adjustments: Employers will be responsible for calculating, deducting, and remitting contributions to the National Automatic Enrolment Retirement Savings Authority (NAERSA).

2. Employee notifications: Employers must inform employees of their auto-enrolment status and provide details about the scheme and contribution rates.

3. Handling opt-outs and other changes:

Employers must be prepared to accommodate employees who wish to opt-out, as well as manage changes when an employee’s status affects their eligibility or contributions.

Compliance and sanctions

Auto-enrolment comes with strict guidelines to protect employees from discrimination. Penalising employees who participate or obstructing their access to the scheme is prohibited Employers must adhere to compliance notices from NAERSA and meet their obligations to pay and remit

CAROLINE REIDY

Managing director

The HR Suite If you are an organisation based in the Republic of Ireland and require

contributions accurately Failure to comply can lead to sanctions, including fines and in more severe cases possible prosecution.

Preparing for Auto-Enrolment: A strategic business decision

As the launch of auto-enrolment approaches, businesses should view this as an opportunity to bolster their benefits offerings Employers should:

• Evaluate current pension arrangements: Employers will need to choose between two options: either adjusting their current workplace pension plan to meet the new auto-enrolment standards, or keeping their current plan as it is and enrolling any ineligible employees separately into the auto-enrolment system

• Prepare communications: Educating employees on the benefits of the Company’s Pension Scheme and My Future

Fund will be essential for ensuring buy-in and reducing confusion around contributions.

Long-term outlook for Ireland’s retirement landscape

While the auto-enrolment scheme entails financial and operational changes for both employers and employees, it represents a progressive step in addressing the shortfall in Ireland’s retirement savings. As September 2025 draws near, planning now will position businesses to effectively support their employees through Ireland’s new era of pension security.

If you are an organisation based in the Republic of Ireland and require further information or advice relating to HR, please do not hesitate to contact our office on (066) 7102887 or email us at info@thehrsuite.com For more information visit https://thehrsuite.com or read our blog n

“The new ‘My Future Fund’ scheme represents a vital step in securing financial stability for the country’s aging workforce.”

GREAT TASTING BEVERAGES WITH BENEFITS

Retailers’ shock at €1,800 license fee

Outgoing Minister of Health Stephen Donnelly recently signed a new licence fee arrangement for Tobacco and Nicotine Inhaling Products, Donna Ahern reports

A significant shift is on the horizon for retailers selling tobacco and nicotine inhaling products. In a move aimed at strengthening public health regulation, outgoing Minister of Health Stephen Donnelly has signed a new licensing system that will require retailers to pay annual fees to sell these products. According to www legislation.ie beginning on 2 February 2026, retailers will need to pay €800 to sell vapes and €1,000 to sell tobacco as part of this newly introduced scheme under The Public Health (Tobacco Products and Nicotine Inhaling Products) Act 2023.

Until now, tobacco retailers faced a one-time €50 fee, and there were no licensing requirements for selling vapes. This new measure will affect all shops selling these products, including individual outlets within larger chains, and the license will require annual renewal. This shift signifies a more robust approach to the regulation of tobacco and nicotine inhaling products, emphasising the government’s commitment to public health and consumer safety

As this licensing system prepares to take effect, it is important to consider the broader implications—both for retailers and the industry

We will continue to track developments as this new system rolls out and its impact on the retail industry It is clear that regulation in this area is becoming more stringent, and only time will tell how these changes will shape the landscape of tobacco and nicotine sales in Ireland

The Convenience Stores & Newsagents Association (CSNA) of Ireland, which represents retailers of all sizes, from independent shops to multi-franchise owners, has expressed concern that the new combined €1,800 annual license fee will come as a shock to many tobacco retailers in the convenience, forecourt, and newsagent sectors.

Commenting, Vincent Jennings, CEO, CSNA, said: “How did the departing Minister (rejected by his constituents in Wicklow) arrive at this

exorbitant figure? A quick run through the individual licenses collected by Revenue show that the overwhelming majority of Excise Licences are €500 or less.

“Even the Department of Health, when they introduced fees for Sun Tanning establishments set a figure of €120 per premises; these premises are subject to many of the same restrictions as apply to tobacco and vaping control and are visited by the Environmental Health Officers (EHO) on behalf of HSE,” he highlighted.

“Many countries have registration (as Ireland has since 2009) or a Licencing system for tobacco retailers, none have set an annual fee as high as that selected by Minister Donnelly

Vincent Jennings, CEO, CSNA

“Our neighbours in Northern Ireland, Scotland and the rest of the UK do not charge a licence fee.”

Jennings highlighted that in the 38 States in America where fees are applied, they range from $6 to $800, with the average fee being $250

“In Australia, where six of the seven territories seek licence fees from retailers, the average fee is less than the AUD equivalent of €250, even allowing for the outlier that is Tasmania which has a fee that is three times higher than the nearest State,” he added.

“While it may be considered to be a “victory” for Tobacco Control exponents if

setting such a high annual fee forces some small retailers to discontinue selling tobacco products, there is absolutely no evidence anywhere in any of the tobacco control literature and peer reviews that shows this outcome ( fewer sellers) has led to reduced prevalence of smokers, which must surely be the primary objective for the Department, not the impoverishing of shops serving a demand.

“In other jurisdictions where a licence fee has been initiated, retailers were free to consider raising the retail price of the tobacco products to cover the fees but Irish retailers are not allowed to set their own prices, the State has granted that right to the tobacco companies. It is a criminal offence for any retailer in the Irish Republic to sell cigarettes at a price higher than the price set by the brand owner

“The price of essentials (milk, bread, etc) will need to be increased to allow the sale of these carcinogenic products remain at a price determined by their manufacturers! CSNA represents over 1500 convenience stores that sell, amongst other products, tobacco

“We sell to adults; our staff are fully trained, and we adhere to all of the legislative provisions,” Jennings stated.

“We need the Department of Health to publish the SME Test that accompanied the Statutory Instrument 736 of 2024 that set out the fees. We need to be convinced that there is a solid, coherent and evidence-based approach for setting a fee at such a high level and that there isn’t a desire to reduce the number of outlets without any proof this will reduce smoking prevalence; fewer cigarettes consumed does not equate to fewer smokers.

“Tasmania, despite having the highest fee in Australia, and despite a significant number of outlets choosing to cease selling cigarettes, still has the highest smoking prevalence rate in the Country, four years after the fee increases.

“This was repeated in New York, Philadelphia and South Australia where the imposition of fees caused stores to cease selling but there weren’t any proven benefits to Public Health.

“Without doubt, the most effective form of tobacco control is the retail price of the product, allow retailers to set their own price once it is at least on a par with the recommended price of the manufacturer

“The Department of Health has a real opportunity to effect real change by seeking

the abolition of tobacco as a product that enjoys a tax incentive in freedom of movement of goods between Member States. They should also seek to exclude tobacco from having Duty-Free status at ports, airports and carriers.

“As long as there are legal incentives for smokers to obtain tobacco at prices lower than

those in Irish stores (who are currently only selling 66% of all tobacco consumed in Ireland), it is grossly unfair to our legitimate, tax-paying sector to expect us to pay such outrageous fees, unless the State does everything in its power to reduce the inflow of goods that dilute the effectiveness of its message.”

How the industry responded

Commenting on the potential impact on the retail sector David Melinn, country manager, BAT Ireland, said: “There is a lot of pressure on small business at the moment, so we urge the next government to work closely with industry to ensure that the new licencing system doesn’t put an undue burden on small shops, and the overwhelming majority of retailers in Ireland who take their responsibilities in selling agegated products like vapes very seriously.”

Morgan Lee, market manager, Imperial Brands John Player Ireland, noted:

“Imperial Brands John Player Ireland supports the introduction of a Retail Licencing Scheme in Ireland. It will be an important tool in stamping out the many non-traditional retailers who sell noncompliant vapes in Ireland. However, a licence regime on its own is pointless unless it is matched by strict enforcement in this non-traditional sector.”

Stephen Ryan, managing director, VaporLinQ: “VaporLinQ recognises the importance of the Irish Government’s efforts to regulate vaping in a way that

supports adult smokers who want to quit while protecting young people and our environment.

“Tackling issues like youth access, disposable vape waste, and responsible advertising is crucial, and we are dedicated to maintaining our high product safety standards and promoting vaping as a solution for adult smokers transitioning to a smoke-free lifestyle

“We hope that, in implementing these new licensing measures, the Government consults the retail sector and ensures all stakeholders are kept informed of developments during what will undoubtedly prove to be a period of transition for all concerned.”

Simon Carroll, MD, Hale Vaping, said: “As a company, we fully support all measures to ensure that vapes remain strictly in the hands of adult vapers. We have written to the Minister for Health Stephen Donnelly and Department officials on a number of occasions urging action on the licensing system which is provided for under the Public Health (tobacco and nicotine inhaling products) Act 2023. We asked for this to be put in place without further delay and repeated our request for the current regulations to be fully implemented regarding the sale of vaping products.

“Rigorous and active enforcement of the licensing system, with regular testing, and severe penalties for non-compliance, will dramatically limit the availability of vaping products to children, and substantially quell the black market.

“The safety and well-being of our community and compliance with regulations are a priority for our business and our 3,500 retail partners. Supporting our retail partners around education of current and new regulation of vaping is a priority for us.”

How the retailers responded

Speaking to ShelfLife, Corkonian retailer William O’Brien, owner, SPAR, Mc Curtain St Cork city, said: “In the first quarter of 2024, as a nation, we witnessed the closure of a significant number of businesses, with the hospitality sector in particular being hit hardest. There is an elephant in the room when it comes to doing business in Ireland, and it appears the political elite are seriously disconnected from what is happening on the ground. I have been genuinely surprised by how big the problem is.

“The imposition of the €1,800 fee, combined with all the other costs imposed recently, is driving up the cost of doing business in Ireland. The €1,800 licensing fee is not just another nail in the coffin for some retailers—it’s more like being buried alive.

“What is also alarming is the number of retailers looking to exit the business. In the last quarter of 2024 there was a surge in the sale of stores, and this trend seems to be continuing. Many older, family-run businesses feel trapped, as the younger generation doesn’t want to take over. They view retailing as too much hassle and hard work.

“The tobacco licensing fee is just another tax. While regulation is necessary and should be supported, we already have registration and inspection processes in place. The market is everchanging, and regulations need to be updated, but there are no real benefits associated with these licensing fees. No one will stop smoking or vaping because of it, nor will the illicit sale of tobacco products disappear

“The black market is not how I want to operate my business, but I must admit, I almost have a certain admiration for those who do Poor governance and disconnected leadership can push good people to make bad choices. For now, the imposition of this licensing fee will do more harm than good.” n

William O’Brien, owner, SPAR, Mc Curtain St. Cork city

David Melinn, country manager BAT Ireland

Morgan Lee, market manager, Imperial Brands John Player Ireland

Simon Carroll, MD, Hale Vaping

Outstanding retail achievements celebrated

Hosted by returning master of ceremonies Marty Whelan, the ShelfLife National C-Store Awards 2024 awards were attended by over 380 guests from across the retail industry coming together to celebrate the sector’s achievements

Applegreen Ballymount, M50 Service Area, Ballymount, Dublin 12 has achieved the pinnacle of success in the Irish retail industry, being named Supreme Champion – National Convenience Store of the Year 2024 at the ShelfLife National C-Store Awards 2024

The store triumphed against strong competition to secure this ultimate accolade during the prestigious ceremony held on 21 November 2024 at the Royal Marine Hotel, Dun Laoghaire.

According to the judges: “This excellent large forecourt and convenience store offers the best in Irish retailing with excellent well trained friendly staff

“Situated just off the M50 this forecourt offers easy access and from a very busy motorway

“This store carries a very large range of Fresh Foods from self-selection to the range of freshly cooked Deli, Chopstix, Bakewell, and Burger King, in addition this store offers a full

range of M&S fresh. With its very large parking area and fast electric charging points.

“Applegreen Ballymount, offers a large seating area and excellent top of the range toilet facilities making this store a must to visit.”

Celebrating 24 years

Now celebrating its 24th year, the ShelfLife National C-Store Awards are renowned as Ireland’s only comprehensive and independently judged honours for the convenience store sector The event has become a benchmark for excellence, celebrating the very best in retail across the country

Hosted by returning master of ceremonies Marty Whelan, the 2024 awards were attended by over 380 guests from across the retail industry coming together to celebrate the sector’s achievements.

High standard of entrants

Commenting on the high standard of entrants this year, John McDonald, publisher, ShelfLife, said: “Once again, our judges were extremely impressed with the calibre of entrants right across the country Ireland’s convenience store retailers and their teams continue to outdo themselves by offering outstanding standards

and service within their local communities –all our finalists and winners truly are the beating heart of convenience retail.

“Indeed, it is little wonder Ireland’s convenience store sector is internationally regarded as the gold standard to which other countries aspire. It is remarkable that despite so many obstacles being put in the way of retailers, the standard of our convenience stores endures at such an elevated standard.” n

John McDonald, publisher, ShelfLife

Guests at the Royal Marine Hotel, Dun Laoghaire

Marty Whelan, master of ceremonies

✮ The Full List of Awards and Winners ✮

✮ C-Store Champion of the Year

Sponsored by: PCS Group

Bronze Winner: Reidy’s Centra, Corgrig, Foynes, Limerick

✮ Forecourt Retailer of the Year (Small)

Sponsored by: PCS Group

Silver Winner: Applegreen Service Station, Merrion Road, Booterstown, D4

✮ Forecourt Retailer of the Year (Small)

Sponsored by: PCS Group

Gold Winner: Spar Corrib Oil Parkway, Dublin Road, Singland, Limerick

✮ Forecourt Retailer of the Year (Large)

Sponsored by: PCS Group

Bronze Winner: Lee’s Centra/Applegreen, Garranmore, Pallasgreen, Limerick

✮ Forecourt Retailer of the Year (Large)

Sponsored by: PCS Group

Silver Winner: O’Brien’s Costcutter Service Station, Bandon Road Junction, Bishopstown, Cork

✮ Forecourt Retailer of the Year (Large)

Sponsored by: PCS Group

Gold Winner: Applegreen Ballymount, M50 Service Area, Ballymount, D12

✮ Best New Product Launch

Sponsored by: SPAR. Winner: Tayto Mighty Munch

✮ Marketing Campaign of the Year

20 C-STORE AWARD WINNERS 2024

Best New Food & Drink Start-up of the Year Award

WINNER: Blynk+

What the judges said:

Colm Tubridy, sales south territory manager, Centra and David Hartigan, founder/CEO, Hemp Heros, Centra

“At Blynk+, we’re thrilled to present our new range of greattasting Beverages with Benefits! Our lightly sparkling drinks expertly combine the power of Functional Mushrooms with a nourishing blend of Vitamins, Minerals, and natural Botanicals.”

Blynk deserved to win the award for its innovative approach to the functional beverage industry, combining organic functional mushrooms with a unique mix of vitamins and minerals to create great-tasting drinks that promote focus, energy, and wellbeing. The team’s deep industry expertise, commitment to high-quality ingredients, and impressive progress in the market highlight their potential to make a significant impact on the global functional drinks sector

Food To Go Retailer of the Year Award

WINNER: SPAR Little Island, Eastgate Business Park, Cork

Kevin Fitzgerald, head of field sales, ARYZTA; Declan Burns, general manager SPAR Little Island; Shane Cantillon, owner, SPAR Little Island; Lisa Corcoran, head of retail, Cantillon; Christopher Querl, fresh food manager, SPAR Little Island

What the judges said:

Spar Little Island deserved to win Food to Go Retailer of the Year for its diverse range of high-quality food offerings, from gourmet coffee to fresh, made-to-order sandwiches, wraps, and healthy salad bowls. With options catering to all tastes, including popular brands like Subway and Insomnia, as well as unique additions like Offbeat Donuts and Smooch Ice Cream, it has become a popular destination for both locals and visitors looking to grab a meal on the go

Protein Section Display of the Year Award

WINNER: Costcutter, N20 Mallow Plaza, Limerick Road, Cork

What the judges said:

Liam Ryan, general manager, Richmond Marketing and Mantas Franckaitis, forecourt manager, Costcutter, N20 Mallow Plaza

Sponsored by:

The store offers a large selection of protein products, all well displayed in a clean section. The items are clearly priced, and the offers are easily identifiable

Sponsored by:

Paudie Mulhair, Val O’Meara, Barry Egerton, Colm Fitzsimons, Martin Grogan, Enda Scully

Ciara Woods and Aisling Brennan

Siobhan McGinley and Nikki Maguire

22 C-STORE AWARD WINNERS 2024

Best Customer Service 2024

WINNER: Reidy’s Centra, Corgrig, Foynes, Limerick

James Fitzpatrick, national business development manager, Smart Bits Phone Accessories; Dylan Reidy, assistant store manager, Reidy’s Centra and Kevin Reidy, owner, Reidy’s Centra

What the judges said:

My interaction with the management and staff of this friendly convenience store was excellent. From eye contact and smiles to farewells, their warmth and attention made the store stand out.

Best C-Store Off-Licence Award

WINNER: O’Reilly’s Centra, 33/35 Johnstown Road, Cabinteely, Dublin

Eamonn O’Toole, executive director, SalesCare; Declan Langley, manager, O’Reilly’s Centra; Tibu Thomas, store manager, O’Reilly’s Centra and Bobby O’Reilly, owner, O’Reilly’s Centra

What the judges said:

The off-licence offers a large selection of excellent wines at reasonable prices, along with a wide variety of beer and spirits, all well displayed.

Best Fresh & Chilled Retailer of the Year Award

WINNER: Cosgroves Centra, Mountain Top, Letterkenny, Donegal

Jen Guiney, business development manager, Food & Drink Division, Invest Northern Ireland; Vjeran Milkviv, assistant manager, Cosgroves Centra and Des Cosgrove, owner, Cosgroves Centra

What the judges said:

This store, as the name suggests, is literally situated on top of a mountain just outside of Letterkenny. This store always carries the best range of chilled and fresh food. Additionally it has an excellent selection of ready meals, freshly baked breads and cakes, which are all made in house

Staff Development Award

WINNER: Applegreen, M4 Enfield, Meath

Mark Morgan, account manager, Mediateam; Keith Ennis, head of operations, Applegreen; Matt Farrell, site director, Applegreen M4 Enfield and Rhona McGee, on site food operations manager, Applegreen M4 Enfield

What the judges said:

This store carries a very large range of Fresh Foods from selfselection to the range of freshly cooked Deli, Chopstix, Bakewell, and Burger King, in addition this store offers a full range of M&S fresh. With its very large parking area and fast electric charging points.

Sponsored

CONGRATULATIONS

TO THE TEAM AT MACE BEAUMONT, & THE TEAM AT ROCHE’S MACE THOMAS STREET

Convenience Store of the Year (Mini)

Convenience Store of the Year (Small)

Sinead and Helena Roche, and their team at MACE Thomas Street, Co Limerick.

Donna Ahern, ShelfLife Editor; Andrew McCann, MACE Regional Manager; Kevin Caulfield, MACE Beaumont, Co Dublin; Keith Crawford MACE Sales Director

AWARD WINNERS 2024

Community Initiative Award

WINNER: Maxol, Dublin Road, Dundalk, Co Louth

What the judges said:

Daragh Mac Donagh, area manager, Payzone; Paddy O’Hanlon, manager, Maxol Dublin Road and Colin Fee, owner, Maxol Dublin Road

Sponsored by:

Maxol Dublin Road in Dundalk deserves to win Best Community Initiative for its consistent dedication to supporting local causes, including fundraisers for charities, hospices, and sports clubs, while also fostering a loyal customer base through volunteer involvement. Notable efforts include their successful ‘Charity of the Month’ program, raising over €45,000, as well as sponsorships, local events, and partnerships with causes like Women’s Aid, Dundalk Men’s Shed and Spina Bifida Ireland (to name but a few) all of which demonstrate their commitment to giving back to the community

Best Impulse Offering Award

WINNER: Londis DCU, Glasnevin, The Hub, Whitehall, Dublin 9

What the judges said:

Nikki Murran, director of grocery retail, Excel Recruitment and Conor Hayes, sales director, Londis

Sponsored by:

Londis DCU’s layout is designed to encourage impulse buys, with eye-catching displays, fresh produce, and enticing aromas that capture customers’ attention as they move through the store. From coffee and pastries to lunch options such as a Spice Box or Fired Pizza and everyday essentials, the store offers a seamless experience that entices shoppers to pick up additional items along the way

National Lottery Retailer of the Year

WINNER: Bergin’s Food Fair, Clonmel, Tipperary

What the judges said:

Kieran Touhy, retail sales team, National Lottery; Seamus and Jill Bergin, owners, Bergin’s Food Fair

Bergins, Parnell St., Clonmel, is a store that stands out for its cleanliness, excellent merchandising, and welcoming atmosphere. The staff were friendly and attentive, creating a positive shopping experience. The Lottery stands were particularly impressive—spotlessly clean, well-organized, and fully stocked with all games available as per the planogram. The store took full advantage of its prime location, offering passersby the opportunity to play the National Lottery Upon purchasing a ticket, customers were warmly wished “Best of luck” by the staff, adding a personal touch to the experience.

Retail Technology Supplier of the Year

WINNER: PCS Group

Nikki Maguire, head of marketing, Maxol; Thomas Desmond, head of sales & business development ROI & NI, PCS Group; Aidan Comerford, director, PCS; and Alan Condron, director, PCS

Winner

In partnership with SESAMI, a global leader in cash optimisation technologies, PCS offers advanced solutions such as SafePay, a secure closed cash handling system, as well as cash deposit and recycling systems. These solutions are designed to increase efficiency and provide peace of mind for businesses managing cash of all volumes.

Sponsored by:

Congratulationsto ourAward-Winners

BESTCUSTOMER SERVICE 2024

Centra,Corgrig, Foynes,Limerick

Reidy’s Centra,Corgrig, Foynes,Limerick

BESTC-STORE OFF-LICENCEAWARD O’Reilly’s Centra, Cabinteely,Dublin

&CHILLED RETAILER OFTHEYEARAWARD Cosgroves Centra,MountainTop, Letterkenny,Donegal

Reidy’s

Forecourt Retail of the Year (Small) Award

BRONZE WINNER: Reidy’s Centra, Corgrig, Foynes, Limerick

GOLD WINNER: SPAR Corrib Oil Parkway, Dublin Road, Singland, Limerick

Sponsored by:

Thomas Desmond, head of sales & business development ROI & NI, PCS Group; Kevin Reidy, owner, Reidy’s Centra and Dylan Reidy, assistant store manager, Reidy’s Centra

Thomas Desmond, head of sales & business development ROI & NI, PCS Group; Neil Somers, regional manager, Applegreen and Alma Eriu, store manager, Applegreen Service Station Merrion Road

Thomas Desmond, head of sales & business development ROI & NI, PCS Group and Martin Byrnes, retail area sales and operations manager, Corrib Oil

What the judges said:

The Corrib Oil / Spar / Texaco, located directly across from the Parkway Shopping Centre on the Dublin Road in Limerick, is a busy and modern forecourt. The store is bright, well-presented, and offers a full range of groceries, along with exceptional deli fresh foods and a comfortable seating area. Fitted with electric POS systems, the store is staffed by friendly and helpful employees, ensuring a great customer experience.

Shelly O’Neill and Ross Nolan

Kim Bracken and Brianna Woods

SILVER WINNER: Applegreen Service Station, Merrion Road, Booterstown, Dublin 4

Stores honouredon national stage

CongratulationstoGillan’sLondis Castleknock, Byrne’sLondis Aughrim, Dillon’s Londis Fethard-on-Sea and Londis DCU on theirsuccesses at therecent ShelfLifeNationalC-Store Awards

Congratulations

BESTLARGE CONVENIENCE STORE AWARD 2024

SILVER WINNER: Dillon’s Londis Fethard-on-Sea

BESTLARGE CONVENIENCE STORE AWARD 2024 GOLD WINNER: Gillan’s Londis Castleknock

CONVENIENCE STORE OF THE YEAR

SILVER WINNER: Byrne’s Londis Aughrim

BESTIMPULSE OFFERING AWARD 2024 WINNER: Londis DCU Glasnevin

Pictured areNikki Murran,Director of GroceryRetail,Excel Recruitment andConor Hayes, Londis Sales Director

Well done to all our Londis winners and stores shortlisted.

Pictured areConor Hayes, Londis Sales Director, MollyDillon,Cindy Dillon andJessie Dillon of Dillon’s Londis Fethard-on-Sea

Pictured areDonna Ahern, Editor,ShelfLife Magazine, Teresa Byrne, CaoimheByrne and Siobhan Byrne, Londis Aughrim

Pictured areSimon Reenan,RegionalSales Manager, National Lottery;JonathanGillan, Londis Castleknockand Conor Hayes, Londis Sales Director.

Forecourt Retailer of the Year (Large) Award

BRONZE WINNER: Lee’s Centra/Applegreen, Garranmore, Pallasgreen, Limerick

WINNER: O’Brien’s Costcutter Service Station, Bandon Road Junction, Bishopstown, Cork

GOLD WINNER: Applegreen Ballymount, M50 Service Area, Ballymount, Dublin 12

Sponsored by:

Thomas Desmond, head of sales & business development ROI & NI, PCS Group, Brendan Lee and Ray Lee, owners, Lee’s Centra/ Applegreen

Thomas Desmond, head of sales & business development ROI & NI, PCS Group; Colin Manning, manager, O’Brien’s Costcutter Service Station, Michelle and Anthony O’Brien, owners, O’Brien’s Costcutter Service Station

Thomas Desmond, head of sales & business development ROI & NI, PCS Group; Keith Ennis, head of operations, Applegreen and Aidan Hughes, regional manager, Applegreen Ballymount

What the judges said:

This large Forecourt Retailer, located just off the M50, offers excellent Irish retailing with friendly, well-trained staff and easy access from a busy motorway It features a wide range of Fresh Foods from selfselection to the range of freshly cooked Deli, Chopstix, Bakewell, and Burger King. It also offers ample parking, electric charging points, a spacious seating area, and top-of-the-line toilet facilities, making it a must-visit destination.

SILVER

Keith Ennis and Krystle Foley

Rhona McGee and Alma Eria

C-STORE AWARD WINNERS 2024

Best New Product Launch Award

WINNER: Tayto Mighty Munch

Winner

Eric Shally, regional manager, SPAR and Oisin McKenna, brand manager, Tayto Snacks

Sponsored by:

At the recent Shelflife Convenience Store Awards, Tayto Mighty Munch LE was honoured as the Best New Product Launch of the Year 2024 This prestigious accolade voted for by retailers, underscores its remarkable success in a fiercely competitive category Limited-edition flavours are a cornerstone of Tayto’s annual brand strategy, consistently energizing the market and shaping emerging trends. The much-anticipated releases generate excitement among consumers and trade alike. A flawlessly executed five-star launch strategy across the trade was instrumental in securing this recognition for Tayto Mighty Munch LE.

Marketing Campaign of the Year

WINNER: Cadbury

Winner

The most impactful marketing campaigns succeed by genuinely connecting with their target audience. One standout campaign this year, as recognised by retailers and buyers, is Cadbury’s ongoing support and partnership with the Republic of Ireland Women’s National Team. The campaign continued to highlight the importance of community involvement, from attending matches to volunteering.

C-Store Product of the Year Award

WINNER: Lucozade

Winner

Colm Fitzsimons, national business development manager, XL, Jessica Pritzel, brand manager, Lucozade and Amy O’Sullivan, assistant brand manager, Suntory Beverage & Food GB&I

Sponsored by:

Lucozade is delighted to win “Product of The Year” at the 2024 C-Store Shelflife Awards. Lucozade turned the market blue with the launch of three new drinks in 2024 Lucozade Sport Blue Force, Lucozade Energy Blue Burst and Lucozade Alert Blue Rush joined the existing Lucozade range uniting the sub-brands together for the first time in a huge change in Lucozade’s marketing strategy

The launch of Blucozade was the first time that all three Lucozade sub-brands appeared side by side in a single launch, with new drinks across function, flavour and format. This crosscategory innovation created an exciting line up of new drinks across the Lucozade brand.

Best Wine of the Year Award

WINNER: Santa Rita

Winner

Paul Roach, head, Costcutter and Ed Jolliffe, brand ambassador, Santa Rita Estates

Viña Santa Rita is honoured to once again receive the Shelflife C-Store Wine of the Year award This prestigious recognition underscores the unwavering dedication of the Santa Rita team to consistently producing exceptional wines that resonate with customers.

At Viña Santa Rita, authenticity is at the heart of everything we do Our wines are a genuine reflection of their origins, crafted with passion and care by a team devoted to excellence. Each winemaker takes immense pride in creating exceptional wines sourced from some of the finest grape-growing regions. unwavering support is very much appreciated.

Keith Crawford, sales director, MACE with Cadbury’s team collecting the award Sponsored by:

Sponsored by:

C-STORE AWARDS

at the C- St or e awa rd S

Wine of the Year

Best Supplier Award 2024

WINNER: ARYZTA Ireland

Gary Desmond, CEO, Gala with ARYZTA team collecting the award

Winner

Sponsored by:

ARYZTA Ireland & UK was recently awarded the Supplier of the Year at the renowned Shelflife Magazine C-Store awards. Voted for by Convenience Retailers across Ireland, this award recognises how we partner with our customers across all aspects of our business – our people, our products, our brands & marketing, our customer service & distribution.We’re thrilled to receive this award and want to thank all our customers and the team at Shelflife Magazine for making it possible We look forward to working with all our customers through 2025.

Best New C-Store Concept/ Offering 2024

WINNER: O’Brien’s Costcutter Service Station, Bandon Road Junction, Bishopstown, Cork

Patrick Quinn, key account manager, Ireland, Stocktaking.ie; Jim Barry and Paul Roche with O’Brien’s Costcutter Service Station team collecting the award

What the judges said:

Sponsored by:

O’Brien’s Costcutter has rebranded its shop front with its new logo and has totally been revamped with a bright new image to the fresh Deli. The store is open 24 hours and boasts a sit-down café, car wash, car park, free wifi with a large Supermac’s and Papa John’s.

Best News Department 2024

WINNER: XL Eyre Square, 112 Eyre Square Shopping Centre, Galway

Danny McCormick, general manager Ireland, EM News and Colm Fitzsimons with XL Eyre Square team collecting the award

What the judges said:

This friendly, well stocked store carries the largest range of national news and local papers with the best possible range of magazines and books.

Sustainability/Environment Brand of the Year

WINNER: Coca Cola HBC

Jason McSteen, sales manager, Nearby Ireland with Coca Cola HBC team collecting the award

Winner

The team at Coca-Cola HBC Ireland and Northern Ireland are delighted to receive this reward, particularly as it was based on votes cast by our retailer partners. 2024 was a transformational year for the Irish beverage category from a sustainability perspective with the launch of the Deposit Return Scheme (DRS) in February DRS was the single largest environmental initiative in the history of the Irish beverage market, as we moved one step closer to creating the platform for packaging circularity on the island. Coca-Cola HBC Ireland and Northern Ireland was proud to support our valued customers through this transformative change

Sponsored by:

C-Store Champion of the Year

WINNER: Vincent Jennings, CEO, CSNA

What the judges said:

The Convenience Champion Award is a very important part of the ShelfLife National C-Store Awards program. The idea behind this was to publicly acknowledge a person who has done something significant for the industry and the people who work in it over the last year The winner inn 2024, is someone who has worked tirelessly to raise awareness of a critically important issue and to bring about change at legislative and judicial levels. VincentJennnings was not the only person to recognise the damage being done to the retail trade by a wide variety of recidivist criminals. He was, however, uniquely prepared to put his shoulder to the wheel and to rightly use the resoures of the CSNA to contribute to the “Stop Crime Against Retailers” campaign which has been spearheaded by ShelfLIfe Magazine and has garnered support from across the trade Vincnet Jennings is a dynamic and effective lobbyist who has only one item on his agenda, the promotion and protection of retailers.

Simon Carroll, managing director, Hale Vaping and Vincent Jennings, CEO, CSNA

Sponsored by:

Convenience Store of the Year (Mini)

BRONZE WINNER: Centra Central Park, Block P Central Park, Leopardstown, Dublin 18

GOLD WINNER: MACE Beaumont, 12/12a Shantalla Road, Beaumont, Dublin 9

Sponsored by:

Donna Ahern, editor, ShelfLife Magazine with Hugh Hunt and Shane Horrigan, owners, Centra Central Park

Donna Ahern, editor, ShelfLife Magazine; Teresa Byrne, owner, Londis Aughrim; Caoimhe Byrne and Siobhan Byrne, managers, Londis Aughrim

Donna Ahern, editor, ShelfLife Magazine; Kevin Caufield, manager, MACE Beaumont; Andrew McCann, regional manager, MACE and Keith Crawford, sales director, MACE

What the judges said:

MACE Beaumont reopened in May after a seven-month closure, with a focus on sustainability, including reducing carbon emissions and waste, while adopting more sustainable sourcing methods. The newly refurbished store, the pilot site for the new MACE image, offers a full off-licence, a popular food service, fresh food, groceries, and a strong coffee and bakery offering, all backed by a customer-focused team and positive community feedback.

SILVER WINNER: : Londis Aughrim, Main Street, Aughrim, Wicklow

Sarah Jane Allen and Keith Ennis

Agnete Idzelyte and Zoe McEvoy

National Convenience Store of the Year 2024 (Overall Winner)

WINNER: Applegreen Ballymount, M50 Service Area, Ballymount, Dublin 12

Sponsored by:

Sean Nolan, regional sales manager, Kellanova (Cheez It); Stuart Meikle, commercial director Ireland/UK Cuisine de France and Jim O’ Connor, national sales manager, National Lottery with winner Aidan Hughes, regional manager, Applegreen Ballymount

What the judges said:

Sean Nolan, regional sales manager, Kellanova (Cheez It); Jim O Connor, national sales manager, National Lottery and Stuart Meikle, commercial director Ireland/UK Cuisine de France

This excellent large forecourt and convenience store offers the best in Irish retailing with excellent well trained friendly staff Situated just off the M50 this forecourt offers easy access and from a very busy motorway This store carries a very large range of Fresh Foods from self-selection to the range of freshly cooked Deli, Chopstix, Bakewell, and Burger King, in addition this store offers a full range of M&S Fresh. With its very large parking area and fast electric charging points. Applegreen Ballymount, offers a large seating area and excellent top of the range toilet facilities making this store a must to visit.

Cuisine de France Bakery Award

WINNER: SPAR Merrion Row

What the judges said:

Stuart Meikle, commercial director Ireland/UK, ARYZTA Ireland and Thomas Ennis, owner, SPAR Merrion Row

by:

Spar Merrion Row is part of the Thomas Ennis Group and a long-term partner of Cuisine de France. As part of an annual review of the bakery in early 2024 a new fixture and range was agreed and implemented. Through top class standards and availability delivered by the Thomas Ennis group team and supported by the Cuisine de France bakery team the store delivered +28% growth in Bakery Sales in the Year

Congratulations to all the worthy recipients of the ShelfLife C-Store Awards 2024.

It is with much pride that we celebrate O’ Brien’s Costcutter, Bishopstown and Costcutter N20 Mallow Plaza and their achievements.

Sponsored

Convenience Store of the Year (Small)

BRONZE WINNER: XL New Inn, Ballinasloe, Galway

WINNER: Daybreak Dungarvan, Youghal Road, Dungarvan, Waterford

Colm Fitzsimons, national business development manager, XL; Val O’Meara, development manager, XL; Angela Fahy, manager, XL New Inn and Tony Fahy

Sinead Roach, owner, MACE Thomas Street; Keith Crawford, sales director, MACE and Helena Roche, owner, MACE Thomas Street

David Byrne, head of field sales, Cheez It and Kevin Forde, owner, Daybreak Dungarvan

What the judges said:

Dungarvan Daybreak excels in food-to-go, offering fresh, high-quality meals made from locally sourced ingredients. Their range includes deli items, hot and cold meals, sandwiches, and salads, alongside artisan coffee and homemade ice cream. The business prioritises community engagement, staff development, and sustainability, supporting local causes and providing staff with extensive training.

SILVER WINNER: MACE, Thomas Street, Limerick

GOLD

Molly Dillon, Cindy Dillon and Jessie Dillon

Declan Murphy, Siobhan McGinley and Barry Quigley

Tiernan Cosby, Conor Hayes and Andrew Brodigan

Sponsored by:

CONGRATULATIONS

CONGRATULATIONS TO GOLD WINNERS DAYBREAK DUNGARVAN ON BEING NAMED SMALL CONVENIENCE STORE OF THE YEAR. WELL DONE TO OWNER KEVIN FORDE AND ALL THE TEAM!

C-STORE OF THE YEAR (SMALL)

Daybreak Dungarvan

Kevin Forde, Daybreak Dungarvan, Yoghal Road, Dungarvan, Co. Waterford (with David Byrne, Head of Field Sales, Cheez It)

Best Medium Convenience Store

BRONZE WINNER: SPAR Clancy Quay, The Watchtower, Island Bridge, Dublin 8

Sponsored by:

Kevin Fitzgerald, head of field sales, ARYZTA with SPAR Clancy Quay team

Kevin Fitzgerald, head of field sales, ARYZTA with SPAR Little Island team

Kevin Fitzgerald, head of field sales, ARYZTA and Ger Ralph, owner, SPAR Donacarney

What the judges said: SPAR Donacarney stood out for its excellent range of fresh, ready meals, large fruit and being well stocked. The store is full of staff who interact well with its customers in an authentic manner

SILVER WINNER: SPAR Little Island, Eastgate Business Park, Little Island, Cork

GOLD WINNER: SPAR Donacarney, Donacarney Village Square, Meath

Lara Walsh and Ludovicg Remy

Liam and Stella Ahern

Best Large Convenience Store

BRONZE WINNER: SPAR Carpenterstown, Castleknock, Dublin 15

WINNER: Dillon’s Londis, Fethard-on-Sea, Hook Head, Wexford

GOLD WINNER: Londis Castleknock, Phoenix Park Way, Phoenix Park Racecourse, Dublin 15

Simon Reenan, regional sales manager, National Lottery and Mark Jones, owner, SPAR Carpenterstown

Conor Hayes, sales director, Londis; Molly Dillon, Cindy Dillon and Jessie Dillion of Dillon’s Londis

Simon Reenan, regional sales manager, National Lottery; Jonathan Gillian, owner, Londis Castleknock and Conor Hayes, sales director, Londis

With thanks to drinks sponsor for the event.

What the judges said:

Situated in the old Phoenix Park Racecourse in Dublin 15, The Racecourse Foodhall, Londis Castleknock has been providing first class customer service and a superb selection of fresh foods and ingredients to the expanding local community since 2010 This multi award winning store prides itself on the choice, freshness, value and friendliness to their loyal customers. Recently revamped and extended, this store is now even better than ever

SILVER

Sponsored by:

Keith Hicks and Deidre Griffin

Kevin Fitzgerald, Philip Campbell and Stuart Meikle

Liam and Stella Ahern

The road to success

Following the ShelfLife National C-Store Awards 2024, Keith Ennis, head of operations, Applegreen spoke to Donna Ahern about why being recognised as the Supreme Champion - National Convenience Store of the Year 2024 is a remarkable accomplishment

The store triumphed against strong competition to secure this ultimate accolade during the prestigious ceremony held recently at the Royal Marine Hotel, Dun Laoghaire.

According to the judges: “This excellent large forecourt and convenience store offers the best in Irish retailing with excellent well trained friendly staff

“Situated just off the M50 this forecourt offers easy access and from a very busy motorway

“To receive national recognition for industry excellence is particularly meaningful and something we’re very proud of.”

“This store carries a very large range of Fresh Foods from self-selection to the range of freshly cooked Deli, Chopstix, Bakewell, and Burger King, in addition this store offers a full range of M&S food. With its very large parking area and fast electric charging points.

“Applegreen Ballymount, offers a large seating area and excellent top of the range toilet facilities making this store a must to visit.”

Speaking with ShelfLife Keith Ennis, head of operations, Applegreen tells us that winning such a prestigious award is a significant

achievement, and being recognised as the National Convenience Store of the Year 2024 at the C-Store Awards is truly a remarkable accomplishment.

“It was an honour to receive the National Convenience Store of the Year award from our industry peers. The Irish retail landscape is exceptionally competitive, with consumers expecting a high level of product selection and excellent customer service,” he says

“To receive national recognition for industry excellence is particularly meaningful and something we’re very proud of It’s a testament to our dedicated team in Ballymount who work tirelessly to provide a best-in-class customer experience. It was great to share this win with them on awards night, they really deserve it.”

Successful partnerships

Applegreen stands out from other competitors in the convenience retail industry due to its unique approach and commitment to excellence.

“Innovation in our food and coffee options has helped us to set ourselves apart in the market. Our successful partnership with M&S Food has given our customers a new, premium food offering on the go We currently have M&S Food in 19 locations, including Ballymount and plan to rollout to 60 locations over the coming years,” Ennis notes.

“We’ve also seen great success in the rollout of our Braeburn coffee offering which is considered by many of our customers as the best coffee on the road. Customers also

Aidan Hughes, regional manager, Applegreen and Keith Ennis, head of operations, Applegreen

Gold winner: Sean Nolan, regional sales manager, Kellanova (Cheez It); Stuart Meikle, commercial director Ireland/UK Cuisine de France and Jim O Connor, national sales manager, National Lottery with Applegreen Ballymount team

“ We work closely with our suppliers and partners to address the issues of climate change and to align our goals towards sustainability.”

highlight that the fast & efficient service of our colleagues on-site as a reason they prefer Applegreen to local alternatives,” he explains.

“The ambiance/decor, abundant parking, quality toilets & changing facilities are also areas we feel we have the upper hand.”

Initiatives and innovation

This year’s success can be attributed to specific initiatives, innovations, and changes that have significantly contributed to Applegreen’s growth and achievements.

In May 2024, its Ballymount store went through a huge renovation, as part of this, Applegreen launched the M&S Food offering into the store. The introduction of the M&S Food range has proven to be very successful, with more than 400 M&S Food products, including fresh fruit and salads, quality sandwiches, ready meals options for lunch and dinner and fresh flowers available, customers are loving the introduction.

“Popular M&S Food favourites such as Percy Pig sweets, M&S cookies, and Colin the Caterpillar cakes are also available,” he says

“The M&S Food brand is the perfect addition to an existing selection of strong brands including Braeburn Coffee, Burger King, Bakewell, and Chopstix. These changes have brought choice, quality and a great guest experience to our Ballymount store.”

Holistic approach

The balance between maintaining competitive pricing and offering a premium customer experience is achieved through a strategic approach that focuses on delivering value, optimising operational efficiency, and ensuring exceptional hospitality quality

“It’s a challenging balance, but we approach it holistically We listen to our customers, conducting research and being data led is very important to us. We focus on understanding the needs of our customer segments. Whether it’s product quality, convenience, or service, we focus on the customer needs,” Ennis explains.

“While we ensure our pricing remains attractive, we also aim to enhance the overall customer journey, by delivering best in class customer hospitality Our team on site work tirelessly to deliver the best experience on the road.”

‘Drive Change’ strategy

Applegreen has taken several steps to ensure environmentally friendly practices, prioritising sustainability across operations with initiatives that reduce environmental impact and promote eco-conscious choices.

“At Applegreen, sustainability is embedded in everything we do, our goal is to drive

Keith Ennis, head of operations, Applegreen and Aidan Hughes, regional manager, Applegreen

change and leave a positive legacy for future generations. Our sustainability strategy ‘Drive Change’ has been established to support our goal of being Net Zero by 2050 and is built on three key focus areas: People, Planet and Partnerships.

“Our people and communities are at the heart of everything we do in Applegreen. We are focused on encouraging our diverse workforce to be their best, while nurturing their talents and aspirations, prioritising employee well-being, and contributing to the local communities and charities through social initiatives,” he notes.

“Our planet pillar is centred on our commitment to the reduction of our carbon footprint and the responsible use of resources in our business, this includes actively expanding our network of motorway EV chargers across our Irish estate Our partnership pillar emphasises the importance of collaboration and collective action to achieve sustainability goals across our value chain. We work closely with our suppliers and partners to address the issues of climate change and to align our goals towards sustainability.”

Apprenticeship in Retail Supervision

Staff training and customer service play a crucial role in achieving this level of excellence by ensuring that employees are well-equipped to provide exceptional service, uphold brand standards, and contribute to a positive customer experience.

Applegreen has an extensive list of training and further education available to its teams. It’s emerging programmes, such as the Apprenticeship in Retail Supervision programme and Applegreen’s own bespoke Food Passport, are tailored for individuals who are new to a particular skill or subject area, providing them with the essential training required to become fully qualified to work in the group’s global brands.

“We also offer advanced programs like of

our Management Development program and future leaders’ Graduate program,” Ennis highlights.

“In our view, learning is a lifelong journey. As our sector evolves, we challenge our colleagues to embrace a mindset of constant growth, encouraging everyone to embrace excellence in new and inspiring ways,” he adds.

Adaptability

As industry leaders, they have faced several challenges in the current retail landscape and have overcome them through adaptability, innovation, and a focus on customer satisfaction.

“Recruitment is an industry wide challenge in which we are not alone in facing. Attracting the best available candidates is something we strive for and plays a massive role in our success and driving that best-in-class experience for our customers,” Ennis notes.

“Given the competitive nature of the current market, it’s crucial that we demonstrate our commitment to work-life balance and flexible work arrangements. It’s imperative that our colleagues know they are valued and looked after

“Additionally, career progression is a huge benefit to prospective candidates, at Applegeen, we provide the opportunity for professional development and further education. The opportunity for career progression is endless and colleagues are given the tools, through upskilling programmes and training to help them develop a long-term career path with us. Offering these opportunities has allowed us to become a brand that prospects want to come and work for.”

Looking ahead

The future for Applegreen involves building on this incredible achievement by focusing on continued growth, innovation, and enhancing the customer experience to stay ahead in the evolving retail landscape

While Applegreen is one of Ireland’s leading retail hospitality brands, it also has a significant global business with operations in Britain and the United States. Applegreen boasts a total of 592 locations and more than 700 branded food offers across it’s global network. In November, Applegreen announced plans to invest €1 billion over the next five years to expand its global business.

“In Ireland, Applegreen will be continuing to invest in annually in the Irish market on new store openings, upgrades, and improvement. We plan to extend the M&S Food offering to more of our locations in 2025,” he explains.

“We also plan to add to our Braeburn Coffee offering which is available in over 100 of our locations nationwide, and three standalone Braeburn Cafés in Ashbourne, Co. Meath, Rathcoole, Co. Dublin and at (J17/ M7) Midway in Co. Laois. We are constantly improving, innovation and enhancing our customer experience as we build the best experience on the road for our customers,” Ennis concludes. n

Liquid assets

As January kicks off and many focus on their health after the festive season, bottled water is becoming the drink of choice for Irish consumers seeking a refreshing alternative, writes Shauna Bernard

Irish consumers are increasingly turning to bottled water as a healthier hydration option, driven by growing health awareness and concerns about obesity This shift reflects a broader trend toward wellness, with consumers seeking alternatives to sugary beverages. According to a recent Euromonitor Ireland report, demand for bottled water is

Pure Gold

ISHKA Irish Spring Water has recently announced its success at the prestigious 2024 British Bottlers Institute (BBI) Competition.

The company’s Still Water received a Gold Medal, while its Sparkling Water was awarded a Diploma for Excellence, underscoring the quality and purity of ISHKA’s products.

The BBI Competition, a globally recognised event running for nearly 70 years, evaluates beverages through a rigorous blind tasting conducted by a panel of seasoned industry

rising across both on-trade and off-trade channels, supported by government efforts to promote water over soft drinks.

A Mintel report highlights a 49% increase in flavored water launches across Europe, reflecting its appeal as a nutritious, affordable alternative. These products offer a balance between the health benefits of water and the

experts. Competing against some of the best bottled waters globally, ISHKA stood out for its superior taste and quality

Sourced from natural springs in Ballyneety, Limerick, ISHKA is one of Ireland’s largest bottled water companies.

“Winning Gold for our Still Water and a Diploma for Excellence for our Sparkling Water is a proud moment for our team. It highlights the care, craftsmanship, and dedication we put into every drop of ISHKA water. It’s a privilege to share a taste of

taste appeal of soft drinks, making them a popular choice for health-conscious buyers.

Sustainability is also playing a key role in this trend. The Deposit Return Scheme (DRS), which was launched in Ireland in 2024, has encouraged recycling and promoted environmentally friendly choices. This has helped sustain growth in the bottled water market.

Ireland’s natural beauty with our customers,” said Mike Sutton, director, ISHKA.

Ed Binsted, president, British Bottlers Institute, said: “A wonderful achievement for ISHKA to gain a Gold Award for their Still Spring Water eclipsing their previous success To also be awarded a Diploma for Excellence for their Sparkling Spring Water proves the quality of their products and very well deserved.”

Future-proofing the business, ISHKA has recently invested €4.5 million on a new line, creating 10 new jobs.

ISHKA Irish Spring Water still scoops GOLD in the recent BBI Awards

Mike Sutton, Director ISHKA Irish Spring Water celebrating the company’s BBI Gold Award

Official opening of new high capacity production line by TD Niall Collins

44 CATEGORY FOCUS Bottled Water

Refreshing innovation

Celebrating over 30 years in the market and more than 24 months of growth, Deep RiverRock is the number one impulse water brand in both value and volume

(Source: NielsenIQ Total Island of Ireland Value Sales, MAT Dec 24).

Deep RiverRock is rich in minerals such as calcium, magnesium, potassium and sodium all naturally occurring within the source, deep beneath the glacial hill of County Antrim. Innovation is the core of RiverRock’s success and it has invested a lot in understanding what its consumers want, to create exciting products that fit their needs and lifestyles.

The brand offers a full range of products including Still and Sparkling water but since 2022 it has developed a full suite of innovations including the launch of Deep RiverRock ViTAL and the Deep RiverRock 750ml Flavour range

ViTAL gives consumers a refreshing new vitamin enhanced water and juice drink packed full of deliciousness to support the mind and body and its flavours range offers unique and gorgeous flavours with added vitamins to improve consumer’s immune system.

2025 will present another exciting year for the brand with a lot more to come

Fizz with ﬂavour

2025 is set to be another significant year for Ireland’s number one bottled water brand. The year kicks off with a burst of activity in January with Ballygowan Hint of Fruit This flavoured water variant which is always sugar free continues to gain momentum and is great for a January health kick. Apple has just been added to the existing range of flavours and will feature alongside variants such as Strawberry, Summer Fruits and Mango & Passionfruit among others.

Given the continued success and evergrowing flavoured water category, Ballygowan is excited to be launching a new range of lightly sparkling flavoured water. The range is available now in both 500ml and 1.5L pack formats. Flavours include Orange, Strawberry and Summer Fruits and are of course, sugar free A lightly sparkling offering is a natural next step for Hint of Fruit and is in keeping with the brand’s commitment to growing the category through continuous innovation.

Signature bubbles

S.Pellegrino, the iconic sparkling water, has been delighting palates and elevating dining experiences since 1899 Known for its signature light bubbles and distinctive effervescence, S. Pellegrino is the perfect choice whether you’re enjoying a family dinner, hosting guests, or simply quenching your thirst.

S.Pellegrino recently celebrated its 125th anniversary with a limited-edition bottle featuring a unique label design. This special edition bottle not only commemorates the brand’s remarkable heritage but also inspires consumers to embrace sparkling moments in their everyday lives.

Sourced from natural springs in the foothills of the Italian Alps, S.Pellegrino’s crisp flavour has made it a symbol of Italian taste and elegance in more than 150 countries. From its origins in the 19th century in San Pellegrino Terme, the gentle bubbles of S.Pellegrino have been sparkling moments at people’s tables; connecting cultures, stories and emotions, and accompanying the best fine dining experiences around the world.

Whether enjoyed at a casual gathering or a Michelin-starred restaurant, S.Pellegrino has earned its place as a preferred sparkling water globally

Find S.Pellegrino sparkling water at major retailers including Tesco, Dunnes Stores, SuperValu, specialty retailers and other selected vendors nationwide

In February the Rugby Six Nations kicks off and so does Ballygowan’s continued official water partnership with the IRFU In addition to a comprehensive above the line campaign which will include out of home, social and digital, there will be an exciting special on-pack across the Ballygowan 750ml and 1L SKUs featuring Ballygowan brand ambassadors Béibhinn Parsons and Joe McCarthy, who both represent Ireland rugby at international level. There is full suite of point of sale available in varying formats to support this activity in store throughout both the Men’s and Women’s Six Nations. n

Ballygowan Still Water featuring brand ambassadors Béibhinn Parsons and Joe McCarthy

Deep RiverRock ViTAL, RiverRock Still Water and Deep RiverRock Apple & Pear Flavoured Water

Ballygowan Orange, Strawberry and Summer Fruits ﬂavoured Sparkling Water

Lucky Saint was founded in 2018 by Luke Boase, with the ambition to reward those who aren’t drinking, with the beer they deserve. The idea was simple enough: brew an alcoholfree beer that was good enough to get Boase drinking it; and build a brand that people would feel proud to order at the bar

Six years later Lucky Saint is still a proudly independent, founderled business, producing only its Unfiltered Lager and Hazy IPA alcohol-free beers.

Over the course of two years, Boase worked with six different breweries in three countries before he came across a 400 year Bavarian brewery with a traditional approach to brewing and the capability to produce

NOffLA announces newest associate member

We are pleased to welcome Lucky Saint as our newest associate member.

alcohol-free beer Lucky Saint is made with only natural ingredients you’re supposed to find in beer– malted barley, hops, water and yeast. With a focus on quality and delivering the very best alcohol-free beer possible, leaving Lucky Saint’s beers unfiltered to retain more flavour, body and character

Lucky Saint is underpinned by its mission to inspire the world to drink better

Lucky Saint launched in Ireland in the Summer of 2023 and became the #3 most searched for alcohol free beer brand in 2024 Its Unfiltered Lager and Hazy IPA are available in over 350 accounts nationally in bottle and can.

Lucky Saint are proud to be

working with some of the most iconic Irish hospitality and retail businesses, from award winning specialist merchants to Michelin star restaurants and five star hotels.

We look forward to working with Lucky Saint during 2025 and into the future.

Additionally, preparations are well underway for the highly anticipated NOffLA Off-Licence of the Year Awards 2025! The

awards will take place on Monday, 27 January 2025.

Established in 1991, NOffLA represents independent specialist off-licences across Ireland, a sector that supports 5,900 jobs across 26 counties.

These awards celebrate the excellence of independent offlicences, honouring retailers who provide outstanding customer service and set the standard in retail excellence. n

Luck Saint’s Hazy IPA and unfiltered lager alcohol-free beers

46 MARKET MOVERS

Oats

(L-R) David Osborne, buying manager, Tesco NI and Danielle McBride, marketing manager, White’s Oats

Co Armagh based White’s Oats, Ireland’s largest oat miller and cereal producer has launched its soft-baked Oaty Bar in Tesco stores across Northern Ireland.

Well known for its extensive range of porridge oats, instant oats and granolas, White’s new Oaty Bar, marks the company’s first venture into the ambient snack category

Made from White’s award-winning, high-quality oats, with just five all-natural ingredients, the Bar offers a deliciously light, buttery oat snack which is packed full of fibre and free from any additives or preservatives.

Commenting Danielle McBride, marketing manager, White’s Oats, said: “Our new Oaty Bar makes it easier than ever to enjoy a great tasting, naturally energising treat. High in fibre and leaving that hungry feeling fading fast they are the perfect choice for those rushed mornings, as a mid-morning boost or an afternoon pick me up.”

White’s Oaty Bars are available in a 45g bar at selected Tesco stores across Northern Ireland.

Thanks Plants

Thanks Plants launches new plant-based Meal Pots

If your 2025 resolution includes eating more vegetables, upping your protein and fibre intake and generally becoming more ‘plant based curious’ then get ready as one of Ireland’s best-known plant-based food brands, Thanks Plants, launches exciting new Meal Pots with delicious global flavours.

A convenient meal with all the nourishment your body needs, Thanks Plants Meal Pots are not only nutritious but offer an array of globally inspired flavours crafted from an all-natural, homemade recipe

The new Meal Pots were launched on 6 January in Tesco’s nationwide (also available in Dunnes, SuperValu and independent stores).

Each pot is 100% plant-based, has over 20g protein, is high in fibre and essential nutrients, contains three of your five a day recommended vegetable servings, 450 calories and has a NutriScore A.

There are three flavours in the range – Hearty Italian Kale and Bean Stew, Cauliflower and Coconut Dal and Thai Yellow Curry – The RRP for each Thanks Plants Meal Pot is €3.95.

Join the Plant-Based Movement @thanksplants.co

releases new Jelly Tots Tangy

Rowntree’s has announced the launch of its latest innovation, Jelly Tots Tangy

This exciting new creation steps into the sour space, offering fans a flavourful experience that combines nostalgia with tanginess!

Made with real fruit juice, the sweets are not only bursting with flavour but are also vegan-friendly, appealing to a broader audience who value delicious treats.

Packaged in a 140g sharing bag, Jelly Tots Tangy is perfect for any sharing occasion.

“At Nestlé, we are dedicated to bringing joy and innovation to our fans. With Rowntree’s Jelly Tots Tangy, we’ve taken a beloved classic and added a refreshing twist that we believe will resonate with both new and loyal fans alike. It’s not just a sweet; it’s a fun experience to share and enjoy together!” said Maria McKenna, confectionery marketing manager, Nestlé Ireland.

Jelly Tots Tangy rolls out in stores nationwide this January for shoppers to experience the splendid, sour surprise wrapped in a classic favourite.

pladis launches McVitie’s Gold Billions Chocolate & Hazelnut

pladis is adding a second variant to its highly popular McVitie’s Gold Billions range – McVitie’s Gold Billions Chocolate & Hazelnut.

McVitie’s Gold Billions Chocolate & Hazelnut is available as an Impulse channel exclusive for six months from January 2025.

“This launch builds on the phenomenal success of multi-award-winning McVitie’s Gold Billions, which had grown to be a £5m1 brand only 18 months after launch,” explains Olivia Haley, brand manager, Chocolate Biscuit Bars & Commercial Brands, pladis UK&I.

“We know consumers are increasingly looking for an indulgent treat in on-the-go snacking, and our brand and range strategy is centred around indulgence. In consumer testing, they absolutely loved this bar, which scored a huge 88% intended repurchase rate3,” said Haley.

The McVitie’s Gold Billions core range is being supported with a social and PR campaign in February and March, a first for the brand, as well as instore point-of-sale activation.

McVitie’s Gold Billions Chocolate & Hazelnut (RRP 89p, PMP 79p) is available in wholesale from w/c 6 January, ahead of rolling out to impulse and convenience outlets.

Thanks Plants new selection of Meal Pots

Rowntrees Jelly Tots Tangy

McVitie’s Gold Billions Chocolate & Hazelnut Bar

47 MARKET MOVERS

Peak nicotine pouches launch with four flavours

Nicotine pouches are one of the fastest growing categories in the tobacco alternatives space accounting for close to 6% of the Irish retail market*. Nicotine pouches are a clean, discreet, and flavourful way to enjoy nicotine without smoke, vapours, or tobacco

The newest product to launch in this category is Peak, invigorating the category and bringing performance in every pouch.

Peak’s nicotine pouches are crafted to offer a satisfying nicotine kick with smooth flavours that last, fitting seamlessly into your busy life.

This brand new nicotine pouch range is launching with four incredible flavours following market trends, and is available in three nicotine strengths: 4mg, 8mg, and 12mg to ensure maximum demographic reach.

Peak is made using high-quality, food-grade ingredients, and synthetic nicotine from the world’s sole FDA-cleared supplier of synthetic nicotine

A unique wet & dry pouch production ensures that users receive both instant & long-lasting satisfaction for up to 30 minutes. Each tin contains 20 pouches.

Contact your Hale/Creative Distribution representative for more details.

ALDI

ALDI launches Grow with ALDI 2025

ALDI has recently launched Grow with ALDI 2025.

The product accelerator and supplier development programme which selects the best of Irish producers and gives them the chance to have their products stocked at 163 ALDI stores nationwide It’s the chance of a lifetime and perfect opportunity to take your business to the next level with dedicated support from ALDI experts. Successful applicants will join the ranks of past Grow with ALDI success stories such as Velo Coffee, FemFuelz, Cookie Dó and Walls Honest Chips.

Speaking at the launch, Rachael O’Connor, buying director at ALDI Ireland, said: “Over the last seven years Grow with ALDI has become one of our flagship supplier initiatives and we have invested €10 million in the programme to date, ensuring that Irish products take pride of place on our shelves. The sky is the limit for entrants so there really is no better time to apply.”

Applications are now officially open for 2025 and will remain open until 31 January 2025. Applications can be submitted online at www.growwithaldi.ie

Kellogg’s

kickoff

2025 with crunchy Oaties

Kicking off 2025 with a crunch, Kellogg’s is introducing the latest addition to its cereal lineup, Oaties, a new oat-based crunchy cereal that is high in fibre with added B vitamins and iron, providing morning energy1 for adults and children alike at breakfast time

Oaties is a new cereal designed for families, whatever their morning routine Available in two delicious flavours, Original Crunch and Choco Crunch, each bowl is filled with crispy, crunchy pillows of wholegrain oats that have been lovingly crafted to stay crunchy in milk.

Research suggests that everyday family cereals need to satisfy four key needs: taste, enjoyed by both parents and children while maintaining the crunch; filling, to set the family up for the day; nutritious and packed full of grains, fibre, and vitamins; and accessibility, offering good value in the right format size2

Kellogg’s Oaties will be available nationwide from mid-January 2025. Each 500g pack is €4.80 (RRP).

1. Contains ≥15% NRV vitamin B1, B2, B3, B6 & B12 which contribute to normal energy-yielding metabolism. To be consumed as part of a varied and balanced diet.

2. Family Filling Food Interrogation: MMR Sensory Qual. Report.

Lily O’Brien’s

Indulge this Easter with Lily O’Brien’s

‘So here we are ready for our next eggciting key season, like everyone, as soon as Christmas left the shelves, Easter Eggs started to make an appearance,’ says Lily O’Brien

‘We are so passionate about everything chocolate, no matter the season or occasion we will always celebrate with new product innovations, packaging upgrades and ways to surprise and delight our loyal consumers,’ it adds.

‘This year our popular Easter range has not only seen a creative facelift, but we’ve continued our search for improving sustainability Our most popular products are back, from our delectable Desserts Collection Egg to our signature Crispy Hearts Egg, every luxury egg we create delivers happiness and quality for our consumers, along with reduced packaging waste and the ability to recycle more.

With Cocoa prices set to soar even higher this year, we know consumers will need to ‘shell’ out a little more, but we don’t want to compromise on our packaging or product offering. With the demand for our luxury products increasing, we won’t lose sight of meeting that luxury gifting need.’ n

Peak nicotine pouches range

Oaties Choco Crunch and Oaties Original Crunch

Rob Horgan (left), Rachael O’Connor, Fiona Twomey and Cassie Stokes, (right).

Pic. Robbie Reynolds

Lily O’Brien’s Easter collection

IGBF Christmas Lunch

The Irish grocery industry came together in festive spirit at the 2024 Irish Grocers Benevolent Fund (IGBF) Christmas lunch, held on Friday, 6 December, at the Clayton Burlington Hotel, Dublin.

With more than 1,200 industry professionals

attending, and hosted by Kevin Donnelly of Britvic, this much-anticipated event celebrated 61 years of the IGBF’s vital work supporting industry members in need while paying tribute to two iconic figures retiring this year: Sharon Buckley of Musgrave and Leo Crawford of

BWG Foods.

Attendees were captivated by a rousing performance from Ireland’s beloved Imelda May, who was joined on stage by special guest Mundy, creating a magical festive atmosphere. n

Tesco team

BWG team

Fergal McNulty, Gus O’Reilly and Kevin Keating

Imelda May and Mundy

Kevin Donnelly Emcee on stage

Imelda May With Hotel Solutions team Simon Marriott, Frances Higgins and Eoin Kellett

IGBF Committee

Rapidly growing global premium drinks pioneer Drinksology Kirker Greer (DKG), has appointed Gordon Buchanan as its new regional director for Europe, the Middle East and Africa (EMEA), and Global Travel Retail (GTR).

Buchanan, who brings 30 years of experience in the drinks industry, has held senior commercial and marketing roles at Bacardi, Beam Suntory, Treasury Wine Estates, and BrewDog. In this newly created role, he will lead and oversee the implementation of DKG’s three-year strategic growth plan across EMEA and GTR.

“Over the past 24 months, we have been strategically strengthening our team, building out long-term plans, and steadily advancing into our next phase of growth,” said Ryan McFarland, chief commercial & strategy officer, Drinksology Kirker Greer

Taking up the newly created role of head of retail at GS1 Ireland Maria Svejdar will lead the strategic programme to deepen the use of GS1 standards across the grocery and consumer goods sectors in Ireland.

Commenting on her new role, Svejdar, said: “My primary focus is to help brands and retailers to underpin their digital transformation, sustainability and ecommerce efforts with the use of GS1 standards. Standards bring added value to a business in terms of data interoperability, efficiency and transparency – all vital elements today as business grapple with the multitude of challenges, and opportunities, presented by the need to meet sustainability requirements,

“Gordon’s proven track record of creativity and his ability to effectively engage with distributors and consumers across our key regions will be instrumental in achieving our ambitious growth objectives,” he added.

In his most recent role as regional controller at BrewDog PLC, Buchanan played a pivotal role in the company’s rise to become the No.1 craft beer brand in Europe within six years. During this time, he managed 17 markets across EMEA and oversaw the brewer’s strategic partnerships with British Airways and Carnival Cruises in the travel retail sector

At DKG, Buchanan will focus on collaborating with high-performing distribution partners who bring exceptional expertise in premium spirits across both the on-trade and off-trade channels, as well as in airports, cruise lines, and airlines.

address evolving consumer demands and achieve profitability targets.

“GS1 standards are already broadly used across the CPG supply chain. However, the new global programme to transition from traditional on-pack barcodes to the new GS1 Digital Link QR codes presents a once in a generation opportunity to transform how we interact with products, at home, online and in store. This is an exciting time of change and evolution in the grocery sector.”

Svejdar has over 25 years’ experience in the sector and previously held the role of head of marketing and customer experience at GS1 Ireland.

Irish Banana distributor Fyffes has increased the strength of its sales team with the appointment of Athy man Sean Purcell as its new head of sales.

A UCD marketing graduate, Sean is an experienced sales professional, having held several senior positions, both in Ireland and overseas. In his new role, based at the company’s headquarters in Balbriggan, he is responsible for the sales performance of the Fyffes Ireland business.

Welcoming him, Ciaran Sweeney, managing director at Fyffes Ireland, said:

“The extensive FMCG experience and wide range of skills that Sean brings will

strengthen our ability to meet the needs of our customers. Together, we’re focused on delivering success for all stakeholders by keeping the consumer at the heart of everything we do and driving innovation and excellence across the board.” n

Gordon Buchanan joins Drinksology Kirker Greer as EMEA director

Gordon Buchanan

Fyffes Ireland strengthens sales team

Sean Purcell

Maria Svejdar appointed head of retail at GS1 Ireland

Maria Svejdar

QUICK QUESTIONS WITH KEVIN McPARTLAN, CEO, Fuels for Ireland

At Fuels for Ireland, advocacy and strategic communication are at the core of Kevin McPartlan’s leadership, driving initiatives that support Ireland’s climate action goals. With a robust background in communications, lobbying and membership building, McPartlan navigates complex regulatory environments to promote innovation and sustainability. The Fuels for Ireland team collaborate with government and stakeholders, ensuring that over half of Ireland’s energy needs are met responsibly.

1. Best series you recently watched on a streaming platform?

Ripley was certainly my favourite of the last twelve months. Somehow, I have never seen The Talented Mr Ripley, so the story was all new to me Andrew Scott’s performance was superb, and the locations were just gorgeous.

2. Best place for coffee?

I live close to Nick’s Coffee in Dublin 6 and love their cappuccino on a weekend morning.

3. Top movie recommendation?

I have a couple of movies which are always downloaded on my iPad because I can watch them over and over again without ever getting bored. Depending on my mood, The Blues Brothers, 12 Angry Men or The Godfather

4. Top book recommendation?

I started reading William Trevor when I was a teenager and have returned to him ever since. The Collected Short Stories groups all my favourites in one volume

5. Which social media platform do you use most?

X (Twitter) is still good for real-time news and politics but is becoming increasingly toxic. I just joined Bluesky and hope it will become just as useful without all the offensive content and abuse.

6. Favourite inﬂuencer/content creator if you have one?

I’m a bit old for that!

7. Best advert on TV?

As I answer this, TV is full of Christmas themed ads and, even as a non-drinker, I do love the Guinness ad with the snow atop the black gates at St James’ recreating a pint of stout. That said, nothing on TV can match the magic of the Barry’s Christmas train-set ad. It’s perfect.

8. Worst advert on TV?

Oh that Sky one where the couple are trying to decide what to watch and the guy goes “Errrrr…” interminably I almost cancelled my Sky account over that!

9. Favourite grocery shop?

Morton’s is my local grocery in Ranelagh. It’s a small independent supermarket with excellent deli products and fabulous, friendly and helpful staff.

10. If you had to live in another country, where would you choose?

Ireland is home and I really couldn’t imagine settling anywhere else, but I do love Italy A little villa in the Tuscan hills could be tempting.

11 Greatest achievement to date?

Professionally, I am most proud of the work Fuels for Ireland has done to position itself as an essential partner in the transition to renewable energy We provide half of Ireland’s energy and, by offering a different mix of products and services, will ensure that people, families and businesses can rely on us for their heating and transport needs during the journey to netzero and beyond.

12 Do you prefer working from home or in the office/on-site?

I have a small home office in the back garden, and it works well for me I am lucky that I am out and about very often meeting members, officials, politicians and other organisations so it doesn’t ever feel isolated.

13. Best piece of advice you ever received?

My good friend Stephen O’Leary once said “The main thing is to keep the main thing the main thing” and I very regularly ask myself if I am achieving that. To me, it means that one must have a clear goal and maintain a relentless focus on achieving it.

14. Biggest fear? The loss of loved ones.

15. City or beach break?

City break every time! I get so bored on a beach (and cranky when too hot).

16. Top restaurant recommendation?

Pearl Brasserie on Merrion Street is my favourite spot in Dublin. It has a beautiful warm atmosphere, the team are friendly and knowledgeable and the food is stunning.

17. Who is the last artist/group you saw live?

I’m not a jazz-aficionado, but whenever I go to London I like to visit Ronnie Scott’s Club It’s the sort of place that you can go to with a gang of mates or on your own and just get lost in the performances. The last time I was there I saw a band called The Drawtones and they were spectacular

18. Apart from your own, what brand do you admire most?

I really admire smaller companies with a really strong sense of their vision, mission and values, and who make that core to their brand. The clothing company Human Collective are a great example of this.

19. Best customer service you ever received?

I was once getting my car serviced at Brady’s of Castleknock. I dropped it there first thing in the morning and was about to head back into the city centre to my then office so asked when it would be ready for collection. Fiona, the service advisor, noticed my workbag and asked me did I have a laptop with me When I told her I did, she asked me to hold on two minutes while she checked something. When she returned she told me the car would be ready in 90 minutes, that there was a free office I could use to get on with some work if I wanted to avoid the trip in and out of town and asked how I take my coffee I had an hour and half making calls and answering mails with a nice cuppa and a biscuit and Brady’s got a very loyal customer.

20. What’s the last compliment you received?

I spoke with someone this morning who was dealing with a work issue and I was very pleased that at the end of the call they thanked me for helping them avoid the distraction and concentrate on the real issue. It made my day! n

Kevin McPartlan, CEO, Fuels for Ireland

PACKAGING WASTE WON’T GO AWAY BY ITSELF

Thanks to our 3,500 Members for funding the recycling of their packaging waste.

Calling all Non-Members to join Repak today to reach our 2025 EU recycling targets together.

• 50% Plastic

• 75% Paper & Cardboard

• 70% Glass

To fulﬁl your producer responsibility, join Repak’s circular economy ambition by prevention, recycling & reprocessing your packaging waste.

Contact our Membership Team today on membership@repak.ie

Visit repak.ie to learn more