The October Issue of ShelfLife

Driving innovation

Hannah Sibley, product and innovation director at Aryzta, discusses how the brand prides itself on developing high-quality products for consumers

The inside scoop

While digital media has reshaped how we access news, traditional newspapers remain a significant part of daily life in Ireland

6 tips for efficiently screening CVs

There are certain warning signs that may outweigh a candidate’s skills and experience

ShelfLife October 2024 Vol.31 No.10

Editor

DONNA AHERN donnaahern@mediateam.ie

Staff journalist

SHAUNA BERNARD

shauna.bernard@mediateam.ie

Contributors

TONY GALLAGHER

CAROLINE REIDY

NIKKI MURRAN

Head of business

IAN MULVANEY (087) 2208486

ian.mulvaney@mediateam.ie

Account manager

MARK MORGAN (086) 8854930

mark.morgan@mediateam.ie

Circulation subs@mediateam.ie

Publisher JOHN McDONALD (01) 294 7744

john.mcdonald@mediateam.ie

Printing W & G Baird Ltd

ShelfLife is a controlled circulation magazine, available to selected individuals with interests in the retail and wholesale grocery trade, who fall within the publisher’s terms of control. For those outside these terms, annual subscription is €98.00 including postage & packing.

The customer is always right

We can all agree that a satisfied customer is often a returning customer. Recently, a survey by Safefood revealed that nearly 90% of adults (87%) feel that promotions for Halloween and Christmas-themed foods, like sweets and chocolates, start too early. The survey highlighted that these so-called ‘Summerween’ promotions tend to leave shoppers feeling annoyed, stressed, and pressured. It’s certainly something to think about.

This month’s issue is packed with insights for you. Former inspector Tony Gallagher shares his observations from a visit to North Leinster, addressing concerns raised by retail managers. Check out his report on page 14.

Understanding rights related to Leave for Medical Care Purposes is crucial for both employees and employers. On page 16, Caroline Reidy clarifies how this type of leave differs from other statutory leaves. Additionally, on page 18, Nikki Murran shares her top tips and expertise on finding the right candidate for your vacant position.

After the 2025 Budget was announced, I reached out to key figures in the grocery retail sector to get their perspectives on its implications. Turn to page 28 to discover their insights.

We hope you enjoy this issue!

We’d love to hear your feedback or any news you’d like to share.

Contents October

Managing director

JOHN McDONALD Sales director

PAUL BYRNE Operations director

BILLY HUGGARD

Published monthly by Mediateam Ltd., 55 Spruce Avenue, Sandyford, Dublin 18.

A94 RP22

Telephone (01) 294 7776

Fax (01) 294 7799

ISSN: 1393 0753

COVER STORY

22 Driving innovation: Hannah Sibley was appointed product and innovation director of Aryzta Ireland and UK in 2023. In a recent conversation with Donna Ahern, she shares her insights on her significant and multi-faceted role with the Cuisine de France-owner, where she covers a wide range of critical areas

NEWS&ANALYSIS

and

FEATURES&REPORTS

17 Dunnes holds firm as Ireland’s leading grocer: Take-home grocery sales increased by 6.1% in the four weeks leading up to 29 September 2024

20 Talk of the town: Siljo Thomas, owner of Nearby Kildare Town, shares insights with Shauna Bernard on the store’s transformation, sales growth and commitment to value amid rising challenges

26 One stop shop: Store manager Pauric McGarvey highlights how SPAR Ramelton has evolved

featuring expanded amenities and services that enhance the shoppers experience, writes Shauna Bernard

28 Budget 2025: How the industry reacted: On 1 October, Finance Minister Jack Chambers and Minister for Public Expenditure & Reform Paschal Donohoe unveiled the 2025 Budget at Leinster House. Donna Ahern reports

68 20 Quick Questions: Vena Doyle,director of Brand Boost, Marketing & Retail Consultancy

ADVISOR

14 Crime: Former inspector Tony Gallagher reports on his visit to Ireland’s North Leinster area and the matters raised by retail managers, this particular area stretches from North County Dublin to Monaghan, including Meath, Louth and Cavan

16 HR: To be able to avail of Leave for Medical Care Purposes, employees and employers must be able to understand their rights and obligations in relation to this and how it differs from other types of statutory leave, writes Caroline Reidy

18 Recruitment: Nikki Murran offers her top tips and expertise to help you to secure the right candidate your vacant role

Donna Ahern, editor, ShelfLifemagazine

NEWSGRID

The top news stories in FMCG and retail from across

Ireland

‘Summerween’ leads to shopper stress

Early food promotions for Halloween and Christmas (‘Summerween’) lead to shoppers feeling annoyed, stressed, and pressured, research shows

A new survey by Safefood has revealed that almost nine in ten adults (87%) believe promotions for Halloween and Christmasthemed foods like sweets and chocolate happen too soon.

Bord Bia launches campaign as dairy exports to Thailand reach €55m

Bord Bia has launched a dairy campaign in Thailand as part of the Irish government’s first ever agri-food trade mission to the country

The Thailand leg of the European DairyIreland, Working with Nature campaign was launched in Bangkok and promotes dairy from Ireland in South East Asia.

Irish football icon Paul McGrath teams up with Pringles for Movember

Health Committee passes bill on tobacco age restrictions

The Select Committee on Health has passed a Bill introducing age restrictions on tobacco starting January 2028. The Bill excludes vaping products, potentially causing checkout confusion.

According to the CSNA, the HSE Environmental Health Service will conduct test purchases with volunteers aged 15-20 for tobacco and 15-17 for nicotine products.

Maersk launches latest dual-fuel methanol vessel Alexandra Maersk

A.P Moller - Maersk celebrated the naming of its latest dual-fuel methanol container vessel, “Alexandra Maersk,” at the Port of Felixstowe UK Maritime Minister Mike Kane IMO representatives, customers, and Maersk employees attended the event. Elaine Condon, director of People & Culture at Primark, serves as the ship’s godmother

Aurivo signs €36m multiyear agreement with Tesco

Aurivo has signed a €36 million multi-year agreement with Tesco to supply 28 million litres of milk and cream, as well as butter and milkshake drinks, to all 177 stores nationwide Over 1,000 farms from 14 counties will continue providing 100% Irish-sourced fresh milk daily to service the contract.

FSAI issues 16 Enforcement Orders to food businesses in September

The Food Safety Authority of Ireland (FSAI) recently reported that 16 Enforcement Orders were served on food businesses during the month of September for breaches of food safety legislation, pursuant to the FSAI Act, 1998 and the European Union (Official Controls in Relation to Food Legislation) Regulations, 2020

Irish football legend Paul McGrath has joined forces with Pringles to champion men’s mental health throughout Movember McGrath will serve as Pringles ambassador for its Movember campaign which is encouraging men to talk about their mental health.

Colin Farrell to run Dublin Marathon for Debra Ireland’s “Run to 40”

To celebrate her miraculous 40th birthday, actor and Debra Ireland ambassador Colin Farrell is running the Irish Life Dublin Marathon for Emma Fogarty, aiming to raise €400,000 for Debra. Mace retailers and staff will join Colin by walking 40,000 steps or running 40 km from 21-27 October

Lidl unveils ‘Vino Sensoria’ wine tasting experience

in Dublin

Lidl is set to bring a sensory and immersive experience to wine enthusiasts and sip seekers of Dublin with the arrival of ‘Vino Sensoria’ this November Aspiring wine connoisseurs will be treated to a full sensory experience, hosted by Lidl’s master of Wine Richard Bampfield. ■

Enjoy a handmade slice of Sicily in minutes with Slicey

Slicey, the world’s first air fryer pizza slice, is changing the snacking-game as it hits supermarket shelves across Ireland. The exciting new product is bringing the delicious taste of Sicily to our shores to be enjoyed from the comfort of your own home, in a matter of minutes

Slicey is the first pizza in the world that has been specifically created to cook perfectly in an airfryer The sourdough base is double fermented at two different temperatures to ensure the texture cooks evenly to deliver absolute perfection in every bite, while the pizza is conveniently shaped to slot into an airfryer basket.

Gone are the days of preheating your oven and waiting over 20 minutes to enjoy a pizza at home With Slicey, simply pop your

preferred flavour into the airfryer and enjoy restaurant quality pizza in just eight minutes.

Sicilian-style stonebaked pizzas

Slicey pizza slice was developed in the hills of Visso outside of Rome, with painstaking care taken to ensure the pizzas live up to the stellar reputation of Italian cuisine Slicey prides themselves on their exceptional, restaurantstandard quality of Sicilian-style stonebaked pizzas, cooked to perfection in your airfryer

Slicey pizza slices are available in three delicious flavours: The classic Margherita, Pepperoni and a spicy Diavola. Each slice is made from all natural ingredients, containing up to 15g of protein at just 440 kcals.

Busy work-from-home lunchtimes and after school snacking will be an absolute breeze thanks to Slicey The quick and easy cooking method allows you to sit back and let your airfryer do the hard work, without compromising on nutritional value or taste

Don’t lose anymore time - Slicey is available now in select retailers nationwide RRP: €3

About Slicey

Founded by the entrepreneur behind Fulfil Nutrition and Cali Cali Foods, Niall McGrath, Slicey is the world’s first airfryer pizza slice. McGrath first embarked upon the Slicey journey following a family holiday in Italy His five-year-old son drew a pizza slice character and called him Slicey, encouraging his father to make ‘Slicey’ pizzas. Following extensive market research, McGrath found a gap in the market for a pizza slice that could be quickly cooked as a snack, to restaurant perfection. McGrath set out to create the perfect airfryer pizza snack, that preserved the pizzeria texture that he knew and loved from Italian restaurants. Niall travelled throughout Italy sampling pizzas and spent nine months in a test kitchen outside of Rome, creating sample after sample for Slicey

Join the Conversation: www.sliceypizza.com

IG: @sliceypizza

TT: @sliceypizza

Hashtag: #SliceyPizza ■

Niall McGrath, founder, Slicey

Slicey, the world’s first air fryer pizza slice

Unlock the power of açaí with Dairyglen

In today’s competitive market, staying ahead of the curve is essential for retailers and business owners. Açaí is no longer just a summer sensation; it’s the superfood that’s here to stay, with surging demand well into the colder months.

Packed with antioxidants, fibre, and essential nutrients, açaí bowls are now popular in every season. This growing demand creates a prime opportunity for your business to tap into this thriving trend before your competitors do

Dairyglen provides more than just açaí – it delivers complete, hassle-free solutions that ensure you succeed in this growing market. Dairyglen’s açaí offering is a convenient liquid chilled mix, ethically sourced from South America and perfected locally in Ireland. Unlike many other products on the market, its mix is made from 100% pure Brazilian açaí, with no additives or sweeteners, ensuring the highest quality for your customers.

By choosing Dairyglen’s liquid mix, you avoid the common issues associated with açaí, such as defrosting, portion control, and consistency differences.

Dairyglen makes it simple From machine installation to product supply, staff training, and ongoing support, we take care of everything. All you need to do is keep the machine stocked, and Dairyglen will handle the rest

The global açaí market is expected to reach $14.8 billion by 2028, growing at a strong CAGR of 11.5%. This isn’t just a fleeting trend; it’s a market with significant staying power.

Dairyglen is your partner in delivering the best açaí offerings, without the headaches.

Let Dairyglen help you stand out from the competition and tap into a booming market with minimal effort.

Get in touch with Dairyglen today and reap the benefits of açaí before your competitors get there first.

81% of consumers are unaware of proper pineapple storage

More than eight in 10 consumers (81%) have admitted that they don’t know the correct way to store pineapples, inadvertently eating them later than ideal.

The research from leading global tropical fresh fruit producer, Fyffes, coincides with the launch of Fyffes new ‘crownless pineapples’ to Europe

Fyffes assessed the consumption habits, awareness, and knowledge surrounding pineapples among more than 1000 UK and Ireland consumers, to reveal that only 19% know that the best way to store a pineapple is to chop it up and put it in the fridge, with almost a third (31%) leaving a pineapple to ‘ripen’ in a fruit bowl – a common misconception as Fyffes pineapples are always ready to eat.

While many consumers may primarily associate Fyffes with bananas, the company is also a major global supplier of pineapples, melons, and other exotic fruits.

The survey also points to an increase in the sustainability-conscious consumer, with over two in five (43%) respondents considering it important that the pineapples they purchase are sustainably and ethically sourced.

64% of respondents said that they would be willing to pay more for sustainably and ethically produced pineapples. One-third (33%) would be willing to pay 5% more and 22% are willing to pay 10% more.

“At Fyffes, we have been delivering on our sustainability targets since we set our baseline in 2020, and we are keen to support retailers to meet this growing demand while reducing waste and carbon emissions through innovations like the launch of our new crownless pineapple,” said Ciarán Sweeney, managing director, Fyffes Ireland.

The Great Pink Bake Off supports Breast Cancer Ireland

Breast Cancer

Ireland’s annual Great Pink Bake Off, sponsored by Dr Oetker, invited bakers of all levels to whip up pink-themed treats to raise funds for Ireland’s leading breast cancer charity

The fundraising campaign kicked off on 24 September to ‘engage households, community groups and businesses all across Ireland to raise funds for critical education and outreach programmes, highlighting the eight signs and symptoms of the disease’.

This year’s campaign has also evolved to include a special invitation to all schools to get involved, with a bespoke and free of charge School’s Bake-Off Kit being created for participating schools.

Commenting on the campaign, Louise Lennox, chef, said: “Some of my earliest and happiest childhood memories are of baking in my kitchen, and it’s something I’ve proudly passed on to my children.”

The great Pink Bake Off is a fun way for children to build confidence, spark creativity, and learn about food.

“October is a cosy time of year and one where we typically see an uplift in interest in home baking, so The Great Pink Bake off is a lovely excuse to get together with friends and family for Breast Cancer Awareness Month,” added Kaylee Norris, assistant brand manager, Dr Oetker

Dairyglen açaí

Louise Lennox, chef

Fyffes Crownless Pineapples

A new era of digitally connected packaging

Make

your product stand out on the shelf,

and in the home, with packaging that can

connect

the internet and connect you directly to your customer, through the

Space on pack is a limited resource Once all the mandatory product data is included on the label it can be difficult to find space to include information to engage and delight the consumer With the advent of QR codes with a GS1 Digital Link it is now possible to create and serve a customised digital experience for consumers, through a gateway enabled by a QR code

The new QR codes powered by GS1 go beyond a simple link to one webpage provided by standard marketing QR codes today. These codes are often used for a specific purpose such as a competition or promotion and have a limited life span. With the new GS1-compliant QR codes the opportunity exists to link to multiple sources of information and to create a broad, detailed and updateable experience for consumers, linked to a specific product. Instead of just encoding a webpage url or short-code, the GS1 Digital Link QR codes contain a standardised, structured URI that also contains the barcode number (GTIN) for a product SKU.

Adopt a crawl – walk – run approach to preparations

During the transition to 2D barcode adoption GS1 Ireland is helping both supply- and demand-side organisations and solution providers, to get started with a migration path. Transitioning to 2D barcodes will be a multistep process requiring collaboration between retailers, brands, solution providers and industry associations.

By including the barcode number as part of the link, not only can the QR codes be scanned by consumers, but they can also go beep at the till. A programme is underway globally to support the CPG industry to migrate to 2D codes on consumer products by the end of 2027 Known as “Sunrise 2027” the goal globally is to have retail point-of-sale systems capable of scanning and processing 2D barcodes by the end of 2027 After that date (once retailer readiness is confirmed), brands can begin to drop the traditional (1D) EAN/ UPC linear barcodes in favour of the 2D codes for all supply chain and consumer purposes. But brands don’t need to wait until 2027 to begin engaging with consumers through QR codes. If you already use QR codes for marketing purposes, consider transitioning to a GS1-compliant QR code the next time you update or refresh a packaging design. Got a new product launching soon? Include a QR code on that product, future-proof your packaging and begin crafting a digital experience to match that product. GS1’s advice to brands is to start small and to start with a simple Digital Link. As experience and

Retail

readiness

Most retail POS systems will need to be updated to process 2D barcodes. At a minimum, price lookup systems need to be able to use the Global Trade Item Number® (GTIN®) encoded in 2D barcodes to complete checkout operations.

A Barcode Capabilities Test Kit is available from GS1 to evaluate baseline functionality and identify gaps in scanning and processing 2D barcodes. This includes scenarios with a barcode carrying only a GTIN, and a code with a GTIN plus additional attributes (e.g., batch number, expiry date).

From tests conducted globally to date retail systems may encounter issues processing GS1 Application Identifier (AI) data (e.g., expiration date). Additionally, scanners that did have 2D barcode settings enabled, still required updates to process advanced syntaxes, including the GS1 Digital Link URI.

Brand readiness

GS1 Ireland is calling on brands to be innovators and to future-proof their packaging, in line with any planned packaging and artwork changes scheduled for the coming months. A pilot programme is open to GS1 Members to trial and test QR codes with Digital Link capabilities. The marketing and

technical capability builds additional features can be added to enrich the QR code’s functionality and value

Move beyond product packaging space limitations to build trust, engagement and ultimately loyalty, with your customers. What are the benefits of QR-connected packaging?

• Connect with consumers with offers, coupons, recipes and cross-sell and upsell related products,

• Share core product information including ingredients, allergens and nutritional data,

• Make traceability and sustainability data accessible with information on origin, ingredients, carbon footprint, sustainability certifications and more,

• Leverage code scanning and analytics data to understand where your customers are and when they engage with your product

• Issue alerts and offers to coincide with special dates and holidays

consumer engagement benefits of adopting QR codes can be realised from today, ahead of the date for retail point-of-sale scanning readiness.

Be an innovator. Join the GS1 Ireland Migration to 2D programme and implement your first Digital Link QR code Contact GS1 Ireland today if you are a brand, producer or retailer that would like to commence a pilot. ■

Hennessy releases Founder’s Edition to commemorate 300 years of Irish legacy

Hennessy has recently unveiled its iconic Founder’s Edition bottle, created by Irish artists Maser and Conor Harrington to celebrate 300 years since the birth of its founder, Richard Hennessy

The connection between Hennessy and Ireland is unparalleled and sustained across generations. This collaboration is a significant investment and one with global significance.

It celebrates The House Richard Hennessy founded, crafting the very best cognac in the world, steeped in Irish legacy. Now back where it all began, it commemorates his birth, his Irish origins and its global acclaim.

The original artwork will hold pride of place upon the walls of Killavullen, the Cork home of Richard Hennessy after the official launch in Dublin in October The striking design embodies the enduring influence of the Corkonian who emigrated to Cognac and created the globally iconic brand.

Both artists’ work resonates perfectly with the Hennessy VS brand’ character: Vibrant, artistic and street.

This is a continuation of the brand’s longstanding tradition of supporting contemporary culture that has included

Irish members hit the jackpot!

Three Irish retailers have scooped the top prize since the Federation of Independent Retailers (the Fed) launched its monthly Jackpot cash prize draw in September last year

Rory O’Conchubhair, of Centra in Lettermore, County Galway, was one of the first winners – receiving just over €1,000 in September last year He said the money would help towards updating equipment for his store.

He added: “We have recently installed electronic SELs into the store, and it will go towards paying that off

“Installing the electronic SELs into the store has been such a revelation for us. It has saved us a lot of time It would often take us hours to replace the labels in store but now it is done within minutes. A big thank you to the Fed for the cash prize.”

Gerard Mulhall, of Mulhall’s SuperValu, Portlaoise, spent his winnings of just over €1,000, on a holiday.

Mulhall, one of two November winners, said: “I was delighted to win as it helped fund my skiing holiday to Zermatt in Switzerland. It was a really good holiday and the extra money took it to the next level. I met some other retailers whilst I was out there and it was a really good time.”

He, added: “I did make sure to check the T&Cs beforehand to make sure I could spend it on myself!”

The third Irish Jackpot winner was Thomas Garvey, of Garvey’s Supervalu Dingle, who was one of our first 2024 winners when his name was picked in January this year This store is now run by Kevin O’Connor

Every fee-paying member is automatically entered into the draw each month, and two winners are picked at random by computer The draw is funded by surplus income generated by our business development department.

partnerships across street fashion, art & music with the likes of Emporium, Dublin Block Party, the Future of Irish Music & Irelands rap duo Travis & Elzzz.

The Hennessy Founder’s Edition (RSP €41) is currently available nationwide

Centra launches Egg Muffin with Superquinn sausage patty

The Superquinn sausage takes centre stage with Centra’s new must-try breakfast offering: The Egg Muffin, available now in selected stores nationwide for just €4 each.

Inspired by the popularity of Centra’s Chicken Fillet Roll, this breakfast innovation is set to brighten up your morning.

Sausage turned patty

The Superquinn sausage and Egg Muffin is the first time the Superquinn sausage has been turned into a patty, and makes a delectable addition to Centra’s already renowned deli offering.

To celebrate the launch the Egg Muffin, Centra has collaborated with content creator Mick ‘The Muffin Man’ Medeiros, who took to the streets of Dublin to get first hand-reactions from the public.

Speaking on the new deli offering Mick said: “I’m a big believer in a good breakfast and you can’t get much better than a Superquinn sausage Breakfast just got better, thanks to Centra!”

Mick, who is known for his vox-pop style content on social media, has been asking the people of Dublin for their first reaction to the Egg Muffin.

“You can’t go wrong with Superquinn sausage,” said one Centra customer, while another rated it 11/10

As part of Centra’s Simple Saver offering, you can pick up an Egg Muffin and a Frank and Honest coffee for just €6.

Centra’s Simple Savers is a new initiative from Ireland’s leading convenience retailer designed to make on-the-go shopping easier, quicker, and more cost-effective for customers across the nation.

Lighting up Centra stores nationwide since the 5 September, Simple Savers offers a surge of mega value deals that help customers save time, money, and effort.

Irish artists Maser and Conor Harrington Hennessy Founder’s Edition

Mick ‘The Muffin Man’ Medeiros

Gerard Mulhall Rory O’Conchubhair

Return Scheme, SuperValu Midleton, Co. Cork

SuperValu and Centra have announced the return of more than 125 million eligible single-use containers through the Deposit Return Scheme (DRS) within its first eight months, becoming the first retailers in Ireland to reach this milestone

This achievement represents the largest number of returns in the country and highlights a significant shift in the nation’s recycling habits.

Since the scheme’s launch in February SuperValu and Centra stores have achieved a total of 125 million returned containers.

Public engagement has surged in recent months, with more than 91 million containers returned since June alone, resulting in a return rate of more than 95% for that period.

Stores in Dublin, Cork, Meath, Galway, and Kildare have seen the highest volume of returns within the SuperValu and Centra store network.

Launching in February this year, SuperValu and Centra invested €28 million in Reverse Vending Machines across their store networks nationwide

SuperValu and Centra have installed 686 Reverse Vending Machines in 549 stores across all 26 counties in Ireland, the largest deployment by any retailer

“As a result of offering the largest number of Reverse Vending Machines in convenient locations across every county in Ireland, we are delighted to see such a high level of interaction from our customers with the Deposit Return Scheme in our stores,” said Luke Hanlon, managing director, SuperValu and Centra.

What is the answer to your shoppers’ ‘Lunch time dilemma’?

John West! A trusted family name, John West is the expert when it comes to canned tuna, salmon and other fish, since 1857.

And the great thing is – most consumers already know this. That’s why they have a can of John West Tuna in their cupboard. It’s John West’s job to remind them, so they make it part of their lunchtime routine and so they buy it frequently

John West products are a great option for lunch. Each tin of John West Tuna provides 25g protein per 100g, and John West No Drain even provides 28g protein per 100g!

In comparison, you need to eat four eggs to get 25g protein.

As a natural source protein, John West products are also a great alternative to cooked ham, as canned Tuna is also considerably lower in salt than a processed meat option (Ham contains approximately three times more salt per 100g than tuna).

John West has also just launched a new range of Salmon Pots in 80g - rich in natural protein, and high in natural Omega 3available in Sweet Chili, Lemon & Herb or simply Natural. Shoppers already love them!

John West Lunch strong, trade strong! ■

A selection of John West Salmon Pots

CSNA NEWS

GUS

National President, CSNA

Non-Compliant vaping products costs Mullingar retailer

€7,500 in

fines and courtimposed costs

We noted the presence of an unusual and unique prosecution by HSE Environmental Health Officials of a Mullingar retailer for breaches of different sub sections of European legislation covering safety standards for vaping products.

Be advised - you need to be 100% certain that the product you sell is compliant, AND that the company/ supplier is registered with WEEE as a bona fide supplier of electronic products.

Many retailers are being approached by ‘white van’ sellers offloading vaping products at high discounts; the source for these products is frequently as a result of failure to meet quality standards in the UK and elsewhere - it can be a very costly “bargain “ as this Westmeath retailer has learned!

Association continues to press Gardaí and Department of Justice for appropriate and workable responses to security incidents

Retailers are becoming increasingly frustrated at what they consider to be wholly inadequate directions given to them by An Garda Siochana with regard to making contact in the event of an incident in their retail outlet.

Shoplifting has reached epidemic proportions in many areas throughout the country, there is a marked rise in threatening and abusive behaviour towards staff and many forecourt operators are experiencing increased levels of drive-offs.

The advice from An Garda Siochana may be best practice in a training manual somewhere but it needs to have the buy-in and willingness of the entire force, something that is sorely lacking. Response rates of more than two days after a 999 call was received, total lack of follow up and an appalling lack of empathy from many Gardaí have made crime the number one concern for our

members, struggling to hold onto staff that have been subjected to dreadful and unrepeatable misogynistic and racial abuse from a small but dangerous section of Irish society.

The national executive of the association reiterated the urgency of the situation at its September meeting and agreed to place Crime

CSNA joins calls for discussion on minimum wage

Taxation and SME employer representation

A campaign has been established, www.smealliance.ie, which includes CSNA and a range of other trade and employee representative organisations and is calling for immediate and essential reform in the key areas of the National Minimum Wage (NMW) and

taxation. It is also seeking recognition for SMEs and employer representation at the Labour Employer Economic Forum (LEEF) and on the Low Pay Commission.

NMW reform

The way in which we consider changes to the minimum wage must change. Calculation of the minimum wage must reflect the

and the need for better responses from the Gardaí and the Justice/ judicial system. We firmly believe that the State must adopt a zerotolerance policy regarding threatening and abusive behaviour, should redesign its attitude to young offenders and place sufficient resources into the hands of those charged with protecting us.

fact that 48% of the workforce are employed by public service or multinationals, which enjoy far higher wages than the rest of us. At a minimum, public sector pay must be disregarded from calculations. Future increases in the NMW must not exceed the Consumer Prices Index (CPI).

Tax reform

Meaningful tax reform has been postponed for too long. We will rarely have a better time to address it.

We want to see:

• The 8.8% rate of PRSI must apply to the entirety of the NWA, currently €495.30 per week. (The SME Alliance understands that Government has accepted this Alliance recommendation for Budget 2025).

• The food service and grooming sectors require the permanent establishment of a 9% VAT rate.

• Our 23% standard VAT rate is >>

CSNA NEWS

CSNA NEWS

CSNA NEWS

O’HARA

IF

>> too high and should revert to its historical 21% rate.

Industrial relations reform

The way the Government engages with employers is flawed. SMEs employ 68% of the active workforce, which totals 2.3 million people, but they have no representation in industrial relations matters with the Government.

We require pro-rata representation on the Labour Employer Economic Forum (LEEF) and on the Low Pay Commission.

All legislation affecting labour and overhead costs for SMEs must be subject to the SME Test and regulatory impact assessment. As is required by Irish and EU law.

Vincent Jennings, chief executive, CSNA, said: “The recently published Draghi Report on EU competitiveness stated that more

than half of SMEs in Europe flag regulatory obstacles and administrative burdens as their greatest challenge. This is a clear wake-up call for the Irish Government which needs to recognise that while small employers are the backbone of the Irish economy, many are close to breaking point with the amount of extra cost and regulatory burden imposed on them.”

Among those organisations who have initially signed up to the campaign are ISME, CSNA; the Irish Hairdressers Federation; Restaurants Association of Ireland; Irish Hardware Association; Nursing Homes Ireland; Retail Excellence Ireland; Hair and Beauty Industry Confederation and Vintners’ Federation of Ireland.

Elavon/Opayo: Association blasts company for ‘greed grab’ CSNA NEWS

Somewhere between 18 to 20% of retailers and hospitality outlets have Elavon /Opayo terminals and were recently advised that each transaction will incur an additional 3c charge from November 2024.

The association has written to Minister Neale Richmond, in his capacity as Minister with a portfolio that includes Financial Institutions complaining at the lack of Regulatory oversight for companies doing business with merchants.

We have also spoken with and lodged a request for an investigation by the National Payment Strategy Unit in the

Department of Finance. We had advised the Unit earlier this year during the consultation process that the Plastic Card Industry at large needed much tighter oversight given their history in applying inappropriate fees and charges to their customer base.

CSNA has also complained to the Competition and Consumer Protection Commission (CCPC) about the proposed increase and suggested that in the instance of merchants needing Elavon / Opayo to process Fuel Cards there needs to be an examination of whether existing service providers are acting in a fair manner. ■

Repetitive shoplifting is not

a minor crime

Former inspector Tony Gallagher reports on his visit to Ireland’s North Leinster area and the matters raised by retail managers, this particular area stretches from North County Dublin to Monaghan, including Meath, Louth and Cavan

In the September edition I wrote about the shoplifting issues in Dublin City Centre but described it as a national epidemic, what I said in that article has been born on my visit to North Leinster and from my engagements with retailers in that area

I was giving a presentation to a group of area managers and one of the questions I asked:“Do you think there is a correlation between beggars outside your premises and shoplifting”, everyone in the room answered:“Yes”.

I listened intently to the accounts that were given by each store manager, many of them stated that the persons that were engaged in shoplifting were the same persons repeatedly stealing from their stores.

Offender profiles

The category of persons was again, the young juvenile offenders swarming into the stores and taking as much as they can on each visit, in

many cases, store managers know them or can identify them. The addiction issue category of offender, this offender will steal from the offlicence section, a single visit can result in a stock loss of up to €50 and this activity is repeated, again the offender can be identified by the retail staff.

Then there is a certain profile of beggar that takes up a position at the entrance to a retail shop, staff have not given them permission and are afraid to engage with them, the same profile of beggar engages in firstly taking cups from the hot drink counter to facilitate a collection from customers and throughout this time they then audaciously walk in to the store, help themselves with hot drinks and whatever pastry or confectionery is near the counter, the same beggars are known shoplifters and have in many instances shoplifted inside the very

store where they beg from.

I am pointing out a reality and the feedback from the store managers and staff, there are some genuine persons in need of aid, but they tend to go to the areas where there is provision of assistance and meals from reach out groups

‘Certain view’

There is a view amongst retailers that the Gardaí do not take a determined enough approach on this youth crime, retail staff see the continuous theft and managers count the stock shrinkage at the end of the month, it is demoralizing for the managers and staff I recently worked with a store in North Dublin where there was an approximate loss of €4,000 worth of stock in a year quarter, in confectionary and soft drinks stock, two staff members were also assaulted and others were threatened each time that a juvenile gang swarmed on a store to shoplift In this situation the Gardaí provided an excellent response, an undercover operation was put in place for a few hours on three evenings, the offenders were identified and there was follow up, it stopped the spate of shoplifting at this store. This model can work, it is possible to identify the prolific offenders, if the determination is reached to collectively tackle the issues it would potentially lead to a significant reduction in theft by area.

Garda Siochana’s Operation Táirge

The Garda Siochana’s Operation Táirge commenced in December 2023, it is an operation that supports operational activity aimed at detecting and preventing organized retail crime. Operation Táirge works on a nationwide basis, focusing on reducing organized retail crime and one of the methods is supporting those working in retail to report a crime.

Ashtree Risk Group work closely with the retail industry, we are a frontline support to retailers and advise on risk mitigation. I am the risk, security & event manager and the areas that I advise on are.

• Identify the Workplace Risks & Stock at Risk

• Create Risk Awareness

• Apply the Controls – physical (Locks)

• Evaluate the Controls

• Identify New Risks

I do advocate the reporting of crime by the Garda On-Line Declaration system, theft up to the value of €1,000 can be reported on this system, it serves as a record and reference point. It is necessary again to highlight the issue of begging as a concern for retailers and to call for enforcement of this offence, if enforced it will create the perception of a safe environment for shoppers.

It is an offence to engage in begging at or near the entrance to a business premises where members of the public are likely to be deterred from entering the premises.

Section 3(3) Criminal Justice (Public Order) Act 2011

I do wish An Garda Siochana well with the continued excellent work of Operation Táirge, on a smaller area scale I would hope that there is encouragement to be taken from the North Dublin example approach that was taken and that the same engagement can take place with retail and the Gardai in each area. ■

CONTACT:

What is Leave for Medical Care Purposes?

To be able to avail of Leave for Medical Care Purposes, employees and employers must be able to understand their rights and obligations in relation to this and how it differs from other types of statutory leave, writes Caroline Reidy

Leave for Medical Care Purposes was introduced via the Work Life Balance and Miscellaneous Provisions Act 2023, so it’s relatively new to the workplace.

An employee has the right to take a leave of absence from work, without compensation, to care for a person who requires substantial care or support for a serious medical condition.To qualify for this, the said person must be:

i. a person of whom the employee is the relevant parent

ii. the spouse or civil partner of the employee

iii. the cohabitant of the employee

iv a parent or grandparent of the employee;

v. a brother or sister of the employee;

vi a person (other than one specified in the above) who resides in the same household as the employee.

No service requirement is required to avail of this leave.

Entitlement to Leave for Medical Care Purposes

Only in situations where the employee must personally care for or support a family member or cohabitant who needs substantial care or support for a serious medical condition, will leave for medical reasons be granted.

Employees are entitled to up to 5 days unpaid leave for medical purposes per year. In the case where

an employee takes only part of a working day as leave for medical care purposes, this shall be considered one full day of their entitlement.

Are written records required?

The written request from the employee should be retained by the Organisation, and the Employee should receive a written acknowledgement of receipt. The Employer may ask the Employee to furnish any information that may be reasonably needed to support the leave, such as the Employee’s relationship to the person for whom the leave is being requested or has already been taken, the type of personal care or support that the Employee is required to provide to the person in question, and relevant

documentation pertaining to the person’s need for the significant care or support in question, such as a medical certificate

How long should a company retain documents relating to Leave for Medical Purposes?

Employers must keep a record of all leave taken by employees for medical care purposes, including the dates and times of each employee’s leave. These records must be kept on file for a minimum of three years.

Protection of Employment Rights regarding availing of Leave for Medical Care Purposes?

• You have the right to resume working in the position you held just before being absent on leave for medical care purposes.

• The period of leave in relation to leave for medical care purposes will count as continuous employment.

• An employee cannot be dismissed for requesting or taking this leave.

• Your employer is not allowed to penalise you or treat you unfairly in any way, such as by choosing to lay you off or offering you poorer working conditions, after you have requested or taken Leave for Medical Care Purposes

Having defined Leave for Medical Care Purposes, we can compare it to other types of familyfriendly statutory leave. A different type of leave which has some similarities is Force Majeure Leave.

Leave for Medical Care Purposes compared to Force Majeure Leave:

Force Majeure Leave is not the

CAROLINE REIDY

same as Leave for Medical Care Purposes.

Force Majeure leave is a type of paid leave from work that applies when a close family member or dependant becomes ill or injured and the employee’s immediate attendance is required for urgent family matters, whereas Leave for Medical Care Purposes is utilised when an employee is entitled to leave without pay from his or her employment for the purposes of providing personal care or support to a person who is in need of significant care or support for a serious medical reason.

Leave for Medical Care Purposes entitles Employees to avail of up to 5 days unpaid leave in any period of 12 consecutive months whereas Force Majeure leave, once approved, gives the employee an entitlement to paid leave of up to 3 days in any 12 consecutive months, or 5 days in any 36 consecutive months.

The key difference with these two types of leave (aside from the number of days and the provisions around being paid/ unpaid) is that Force Majeure Leave is for emergency medical matters only with immediate family members or dependants, that require the employee’s immediate attendance in person. Whereas Leave for Medical Care purposes can be used for caring for a dependant with serious medical needs for both emergency and nonemergency situations. ■

Dunnes holds firm as Ireland’s leading grocer

Take-home grocery sales increased by 6.1% in the four weeks leading up to 29 September 2024, according to the latest data from Kantar, ShelfLifereports

Dunnes Stores continues to hold the highest market share among all grocery retailers, with 24%, research shows

According to the latest data from Kantar, Dunnes has the strongest frequency growth among all retailers, at 9.3% year-on-year, which contributed an additional €67 million to its overall performance.

Tesco holds 23.4% of the market, with value up 10% year-on-year

This growth mainly came from recruiting new shoppers, alongside existing shoppers making more frequent and larger trips, which contributed an additional €47.5 million to its overall performance.

SuperValu holds 19.6% of the market and saw growth of 1.7%.

Its shoppers made more trips in-store than those of any other retailer - an average of 24 trips - which contributed an additional €13 million to its overall performance.

Lidl holds a 13.7% share of total spend and saw growth of 8% yearon-year

It continued to recruit new shoppers, contributing an additional €12 million to its overall performance.

Aldi holds an 11.7% market share, with growth of 0.6% year-on-year

More frequent trips contributed an additional €18 million to its overall performance.

Take-home grocery

Take-home grocery sales increased by 6.1% in the four weeks leading up to 29 September 2024

In September, as families got ready for school, sales volume increased

by 3.6%, as people shopped more frequently, with a 1.5% rise in shopping trips.

Commenting on the research, Eimear Faughnan, head of retail, Kantar Worldpanel, said: “As shoppers returned to their back-to-school routines, they continued to purchase family-favourite brands. Brand sales grew by 8% compared to last year, outperforming own-label products once again this period, increasing their value share of total spending to 48.2%.”

Online sales increased by 9.6%, year-on-year, with shoppers spending an additional €17 million through this channel.

Some shoppers got an early start preparing for the Halloween season, which was reflected in a significant €3 million increase in spending on confectionery, during the period. ■

Dunnes Store, Eyre Square Shopping Centre, Co. Galway

6 tips for efficiently screening CVs

Nikki Murran offers her top tips and expertise to help you to secure the right candidate your vacant role

We receive anywhere from 10 to 150 applications per job advertisement. ThisyearinAugustalone,wereceived over 4,000 CVs for Grocery roles. Dealing with this volume has made us experts at identifying the best candidates from these applications. Below are some tips for retailers advertising their own jobs and looking for effective ways to review CVs and screen candidates to ultimatelyfindthebestfitfortheirroles.

1. Start with the "No" Pile

It’s almost inevitable that you will receive applications from individuals who aren’t qualified for the role Many of our roles attract over 1000 CVs, but only a small percentage of these candidates match the requirements, and even fewer make it to the interview stage.

A great way to filter out unqualified candidates is to create a CV checklist of the minimum requirements, such as skills, experience, and eligibility to work Any CV that doesn’t meet these criteria can go straight into the "No" pile. Those that show potential but don’t meet all the requirements can be placed in the "Maybe" pile, while CVs that fully meet your criteria should go into the "Yes" pile. This process will make the next stage of selection much easier

Note: For employer branding, it’s important to respond to all applicants who don’t fit your criteria. Send them a polite email thanking them for their interest and informing them that their application has been unsuccessful.

2. Reviewing resumes of applicants

Next, compile a wish list of skills or attributes you’d like to see and rank

them in order of importance. Use this list to compare against the skills on the CVs and rank them accordingly.

While reviewing, make notes of any specific questions you have about the candidates This will ensure you’re prepared for the next stage of the process.

Keep in mind that many of the traits you value in an employee may not be visible on a CV. Personally, I believe in speaking to as many candidates as possible. Depending on the number of CVs left in the "Yes" and "Maybe" piles, you might decide to skip this step and simply call all the candidates for an initial phone screen.

3. Potential red flags to watch for in CVs

There are certain warning signs that may outweigh a candidate’s skills and experience While these may not always be deal-breakers, they are issues you might want to explore further during the interview:

• Unexplained Employment

Gaps: Some employment gaps may be perfectly logical, but others may raise concerns. In some cases, long career gaps have had more problematic reasons.

• Job Hopping: Frequent job changes can indicate ambition, but it may also suggest a lack of commitment. After investing time and effort in the hiring process, it can be frustrating if the employee moves on shortly after starting.

• Stagnant Careers: A career without progression in responsibilities or advancement may indicate a lack of drive for professional growth.

4. Checking applicants’ digital footprint

All our recruiters use LinkedIn to learn more about candidates—so you should, too! Visiting an applicant’s LinkedIn profile can provide valuable insights into who they are, the posts they engage with, and the people or organisations they follow.

It’s also reassuring to see if their CV matches their LinkedIn profile—surprisingly, discrepancies are common I’ve seen candidates claim to be store managers on their CVs, but their LinkedIn profile says department or trainee manager. Sometimes, candidates omit roles from their CV that are listed on LinkedIn.

Additionally, endorsements and recommendations from other professionals can act like minireferences or third-party reviews, which are always a bonus!

5. Pre-screening candidates over the phone

Once you've narrowed down your pool, it’s helpful to pre-screen candidates with a short phone call before inviting them to an interview. This will give you a better sense of their communication skills, humour, listening abilities, and professionalism - qualities that are hard to assess from a CV alone.

A typical pre-screening call should last between 15 and 30 minutes, depending on the role During this call, ask questions to identify candidates who are a good match for your team, and be sure to give them a clear picture of the job so they can confirm their interest

NIKKI MURRAN Director, Grocery Retail Recruitment, Excel Recruitment

www.excelrecruitment.com

Some questions you might ask include:

• Is this location accessible for you in the long term?

• Are the shift patterns/ contracted hours compatible with your current schedule?

• Does the job description align with your skills and interests?

• Is the salary for this position within your acceptable range?

• Why are you searching for a new position?

• What motivated you to apply for this vacancy?

• What are your top three responsibilities in your current or most recent job?

• What do you enjoy most about your current role?

6. Be aware of the current hiring market

While this is the last point on my list, it is by no means the least important. Always stay aware of trends in the current hiring market when filling a vacancy.

It can be frustrating to sift through countless CVs without finding a suitable candidate. Even if your organisation is attractive and the opportunity is excellent, there’s always a chance that the perfect candidate simply isn’t on the market at the moment.

With this in mind, don’t just aim to hire the "dream candidate." Consider hiring for potential. If a candidate is the right cultural fit, their technical skills can often be improved with on-the-job training. (Or, of course, you could always call your favourite recruiter - wink, wink - and let us find the dream candidate for you!) ■

Talk of the town

Siljo Thomas, owner of Nearby Kildare Town, shares insights with Shauna Bernard on the store’s transformation, sales growth and commitment to value amid rising challenges

Nearby Kildare Town, owned by Siljo Thomas, officially opened its doors in July 2023.

Situated in a prime location directly across from the bustling market square, it sits at the very heart of Kildare town “The access to the store is from the main street, so people find it very handy,”notes Thomas.

The store spans around 1,000 square feet and offers a wide selection of products, including confectionery, crisps, soft drinks, fresh ice cream, coffee, bakery goods, lottery tickets, groceries, and household items, catering to a variety of customer needs.

Transformation process

Before becoming Nearby Kildare Town, the space operated as an ice cream store. Thomas explains that he had to install everything from a new layout to shelving, making it suitable for a retail store.

This renovation involved purchasing brand new equipment and installing a modern till system The total investment for the store fittings and equipment came to approximately €120,000, transforming the space into a fully equipped retail store.

Sales growth

Since its opening, Nearby Kildare Town has seen steady sales growth, largely thanks to its central location, attracting a high number of walk-in customers. Thomas notes that the first two to three months were crucial as people became aware of the new store.

“Our digital and print marketing helped us to reach out to many new people during this time,” he explains. Regular leafleting and weekly social media updates played a key role in boosting visibility and increasing customer traffic.

Within the last six months, sales have increased by 50-70% across various departments, with the confectionery and soft drinks categories experiencing the highest growth.

Nearby, Kildare Town

Nearby Kildare Town’s Happy Cone ice cream

Siljo Thomas of Nearby Kildare Town

Dedicated team

Nearby Kildare Town employs six full-time staff members, many of whom have been with the company for more than four years, having worked at one of Thomas’s other three Nearby stores.

The relationship between management and staff is a fundamental aspect of Thomas’s successful Nearby stores

Thomas notes that there is“great teamwork” and the relationship with management is one of the store’s core characteristics. In turn, staff members take ownership of their roles, focusing on improving sales, reducing waste, and building strong customer relationships.

Regular training sessions and staff get-togethers help strengthen these bonds.“There is a time of listening to the suggestions from the staff to improve the system and working style,” says Thomas.

Community engagement

Nearby Kildare Town has built a close-knit relationship with the local community and neighbouring businesses.

“We take part in local event sponsorships such as youth camps organised by the Jesus Youth Movement” says Thomas, highlighting their active involvement in Kildare’s vibrant events scene.

Nearby Kildare Town also engages in local charity efforts including Jesus Youth Ireland. An organisation dedicated to the education and development of young people.

Competitive edge

According to Thomas, what sets Nearby Kildare Town apart is its unbeatable pricing and product variety.

“The store offers great value along with the variety of products and choices we have” he explains, noting that customers appreciate Nearby Kildare Town stocking some hard-to-find items not readily available elsewhere.

The store is known for selling the best value coffee in town, and its Happy Cone ice cream has gained a reputation for both quality and quantity

“This is also the store where you can find the best value fresh ice cream, ” Thomas adds, highlighting yet another reason why the store stands out in the community.

Brand support

Thomas highlights the strong support Nearby Kildare Town receives from its store brand. Regular meetings are held with the team to assess store performance and identify areas for improvement.

The brand also provides valuable assistance with marketing, including bespoke deals and social media promotions, helping to boost visibility and drive sales in the local area.

Facing challenges

Thomas firmly believes that Nearby Kildare Town offers great value to customers in all departments, especially during the current cost of living crisis

Many products are priced within an everyday low range, allowing customers to benefit from affordable options throughout the store.

“There is a time of listening to the suggestions from the staff to improve the system and working style.”

Additionally, the promotion titled‘Bring Home the Value,’ supported by Nearby, occurs every three weeks, further attracting many shoppers to the store.

Thomas acknowledges that Nearby Kildare Town faces challenges due to rising business costs, particularly energy expenses.

“It’s a great challenge to maintain value pricing with the increased costs day by day,” he explains, noting that energy costs have substantially impacted the store’s operating expenses.

While striving to uphold their low-price policy, these rising costs have squeezed the store’s profit margins. Additionally, inflation has led to decreased consumer spending, affecting sales as customers are compelled to reevaluate their priorities and cut back on non-

essential items.

Beyond rising costs, Thomas identifies other challenges the store is currently facing.

Parking is also an issue, as customers sometimes struggle to find convenient spots in the busy town

One-stop store

Thomas emphasises that Nearby Kildare Town is truly a one-stop shopping destination for visitors to Kildare’s market square

“Since it is alongside the main road in town, it is a convenient store where people can find a variety of products at great prices,” he states

The store’s appeal is further enhanced by its friendly staff and clean, inviting appearance, making it an attractive option for shoppers in the area ■

Crisps aisle in Nearby Kildare Town store

Nearby Kildare Town front of store

Driving innovation

Hannah Sibley was appointed product and innovation director, of Aryzta Ireland and UK in 2023. In a recent conversation with Donna Ahern, she shares her insights on her significant and multi-faceted role with the Cuisine de France-owner, where she covers a wide range of critical areas

International food companyAryzta offers a comprehensive range of high quality and great tasting bread & rolls,morning bakery and savoury bakery

This year its in-store bakery brand Cuisine de France marks a milestone anniversary in Ireland.In 1989,the brand introduced authentic French bakery items such as baguettes, croissants,and pastries to Irish households.

Its convenience,quality,and artisan feel resonated with consumers right from the start.

To help drive product development and creation across the company,last yearAryzta appointed Hannah Sibley as its product and innovation director

In her role she oversees key areas such as marketing,quality, technical processes,insights,and procurement Her work focuses on enhancing both manufactured and third-partysupplied products,catering to the Irish and UK Retail,Food Service,andWholesale markets,with the potential for expansion

She leads product development and innovation,driving new product ideas from concept to market,ensuring they meet current trends and consumer demands Sibley also oversees marketing strategies With a degree in Food Quality Management and over 24 years as a bakery expert with retailers such asTesco and Sainsburys and FMCG most notably Mr Kipling-owner Premier and Grupo Bimbo,she brings a wealth of knowledge and experience to the role

Strong relationships

Overseeing relationships with external manufacturers and suppliers,ensuring they meetAryzta’s standards and seamlessly integrate into their product offerings Helping the company to serve the Retail,Food Service,andWholesale sectors in both Ireland and the UK,with opportunities to expand to other markets,is a key aspect of Sibley’s role This broad remit allows her to influence a wide range of business

functions and positionAryzta for growth and success in multiple sectors Speaking to ShelfLife,Sibley,says:“When I joined the business,it was with clear expectations to bring a consumer centric approach to all of our products that align with our customers ’needs that had been through a challenging period over the past two years such as COVID19 lockdowns and labour market challenges.At the time the business announced my appointment,Nigel Scully,chief commercial officer,Aryzta UK & Ireland,said:‘Hannah brings a wealth of experience and a finely tuned insight into the very latest global bakery trends which will enable us to add even more value to our grocery,retail convenience and foodservice partnerships.’

Sibley highlights that when she started her new tenure her key objective was to bring together all aspects of the product team under one umbrella and to put long terms plans in place

to bring new solutions toAryzta customers across all the channels the business supports.

Passion in process

Sibley seems to thrive in the dynamic environment Her passion for driving innovation and overseeing a broad spectrum of functions,from product development to marketing and procurement - comes through in her enthusiasm

“I think the great thing about my roles is not one day is the same and it feeds my love of all aspects of food,allowing my creative but process minded sides to be fulfilled,”she says

“One day I can be in the test bakery or our innovation centre reviewing concept products with the product teams, reviewing marketing campaigns look and feels,or in an operational meeting look at how we improve our current products or understanding what new bakery equipment we need to be making the products of the future

“I love being out in market with our customers presenting our products or leading market visits,with suppliers working on new ingredients,visiting trade shows looking for new equipment or new product ideas or just being nosy as to what our competitors are up too or looking for inspiration in other markets.”

35th anniversary

Cuisine de France made its debut in 1989,the brand has grown to become a cherished bakery staple in Irish households,celebrated for its delicious and convenient baked goods.To commemorate the 35th anniversary of the brand in 2024,there are likely a number of exciting initiatives planned to honour its legacy and connection with Irish consumers.

“This year we have already launched our first sub brand under the Cuisine de France brand.La Donuterie which has brought premium donuts to the retail convenience channel, tapping into the indulgent treating trend with core flavours being elevated in novel format,”she notes.

“The colorful look and feel of the products and brand help standout in store and draws the customers eyes to the fixture

(L-R) Hannah Sibley (driver seat) Ciaran McGowan, Stephen Folan, Sue Reilly

Hannah Sibley as its product and innovation director

For over three and a half decades we pride ourselves on our ability to continuously develop innovative, high-quality products for our consumers.

and packaging launched alongside our products We hope that this helps the younger consumers to start to gain awareness of the Cuisine de France brand in a relatable new format We will also continue to innovate in this space; so, keep your eyes peeled for our Christmas flavours and new formats for 2025.

Back to the future

Sibley notes that for this year’s anniversary plans,Cuisine de France is planning to take an‘advertising above the line’ approach to its promotional activity to reach a large audience through traditional media channels.

“I hope that by the time your readers see this that they will have been transported back to those special moments associated with the Cuisine de France brand.We have a very strong campaign across national radio and outdoor supported with an always on strategy in digital,”she notes.

“We are launching our‘Born in France,Bread in Ireland’ campaign.A play on‘Born and Bred’,a phrase we love to say in Ireland.In a playful way,we nod to the French inspiration beginnings of Cuisine de France and recognise they have been an Irish institution for 35 years,adapting with Irish tastes and habits.And because it all started with the baguette,‘bred’of course becomes‘Bread’!”Sibley laughs.

“It been a real pleasure to work with the business to develop the plan to celebrate and I’m looking forward to what the what’s next for Cuisine de France which is the heart of my role.”

Retailer’s role

As the primary touchpoint between Cuisine de France and its consumers,retailers play a crucial role in the continued success and growth of the brand.

“Our retailer customers are key to everything we do,and developing and maintaining very strong partnerships with them is key to our success.We have over the past 18 months been investing in the tools and the insight to support consumer lead decision making; whether it being a understanding of what consumers understand on quality Q’s

so we can make the right call outs on POS (Point of Sale),to ensuring the development pipelines are relevant to their customers (the right flavours,formats are developed) it all part of the package we bring,”she explains.

“All this understanding and insight gives us a real opportunity to drive engagement in the category through inspiration at all touch points in store.This can this give extra visibility to new products,but it can also drive the sales of existing products,while also increasing basket spend and growth in other categories.”

Standing out from competitors

Cuisine de France is renowned for its high-quality bakery offerings,but several additional attributes make the brand stand out from competitors The brand's in-store baking model allows customers to enjoy freshly baked goods at any time of day.This freshness and the sensory appeal of warm, fragrant bread being baked in-store creates a unique consumer experience that many competitors cannot replicate.

“For over three and a half decades we pride ourselves on our ability to continuously develop innovative,high-quality products for our consumers.Supporting local is also important to us,that is why a large percentage of our products are produced right here in Ireland,”she notes.

“We are actively involved with Love Irish Food, Guaranteed Irish and Origin Green initiatives that support our position within the Irish marketplace.We believe that great French baking is more than just food to fill a gap.It can transform a moment,transport you to a busy Parisian boulangerie,evoke a memory or a state of mind But to create unique experiences,you must be just that: unique.

“With over 35 years of experience our bakers have proven track record innovating new product lines and upgrading existing ones.Passionate about bakery products,our teams natural flare for trends,concepts and the ability to bring innovative solutions and fresh ideas to our customers is what makes us leaders in this field,”Sibley adds

Evolving customer needs

Cuisine de France is constantly innovating,adapting to market trends and evolving consumer preferences.Whether through introducing new flavours,healthier options (such as wholegrain or natural sourdoughs),or premium artisan lines, the brand stays ahead of the curve.

“We are always looking for new ways to develop the Cuisine de France brand and based on the link between French bakery and Brioche this year’s development felt like a natural fit,unfortunately the weather this summer did not allow us all to enjoy as many BBQ occasions that we hoped but feedback on the quality and great product stand out has been positive,”Sibley highlights.

“We are always looking for new products categories that fit with our vision for Cuisine de France and this is a key focus for us so watch this space. ”

Recipe for success

On conclusion,Sibley notes that Cuisine de France's recipe for success is deeply rooted in the brand's profound understanding of food and its unwavering desire to innovate By consistently creating new and evolving existing products,the brand ensures it meets the ever-changing needs of its customers and consumers.This commitment to quality, paired with a strong focus on consumer preferences,has been key to the brand’s enduring popularity over the past 35 years.

“It was the initial recipe to success,and we just need to continue to keep our products relevant and that’s our continued focus,”she adds. ■

Cuisine de France White Sourdough

Cuisine de France Lye Crown with Sesame Seeds

Cuisine de France La Caramel Donut

Born in France, bread in Ireland

This year Aryzta’s in-store bakery brand Cuisine de France marks a milestone anniversary in Ireland. Donna Ahern talks to valued members of the team as the brand commemorates 35 years in Ireland

PJ Hurley commercial sales manager foodservice, Aryzta

frozen bread manufacturing industry in Ireland and ensured we are the leaders in this category with our breads that are produced in Clondalkin sold in Ireland,the UK and across Europe.

In your opinion,what does the future hold for the Cuisine de France?

Can you tell me a little bit about yourself and your role?

I joined the company (then known as Green Isle Pierres) in March 1988 as a storeman/office clerk.I then started van sales in January 1991,covering Cork and Kerry covering Retail Convenience and Foodservice and in 1999 moved to Foodservice looking after wholesale and contract catering.I currently look after a team of six Business developers who cover the Foodservice channel on the Island

What has been the standout moment for you during your time working for Cuisine de France?

The standout moment for me was when Cuisine de France took over the Pierre’s business 35 years ago,it was like Ireland joining the EU

Can you share a challenging moment in your career and how you overcame it?

A challenging moment in my career was when one of our major distributors sold his business overnight to a new competitor in the region and the subsequent winning back of our business.Thankfully our brand and our people and products won through and we won back most of that business over time

In your opinion what has been the highlight for Cuisine de France over the past 35 years?

The highlight for me over the last 35 years was the opening of our state of the art bakery in Grange Castle.This changed the

The future is bright as we continue to invest in our manufacturing capabilities,our customers and our people and I am a testament to that after 36 enjoyable and exciting years working alongside some great people

Janet Finnegan customer service representative, Aryzta

Can you tell me a little bit about yourself and your role?

I have worked in Cuisine de France for the last 26 years,I started in September 1998 in the telesales team I deal with customers on a daily basis taking orders and dealing with queries.I liaise with most of the departments in the company. I also cover for administration roles and with also online with our web shop I am married with three children and in my spare time I love to read,walk and help out at my local GAA club.I also love a glass of wine.

What has been the standout moment for you during your time working for Cuisine de France?

When I started in Cuisine de France telesales we used to hold a conference every year,my first one was in the Plaza hotel in Tallaght,we had team building activities during the day,and I won telesales person of the year on my first year with the

company.On another occasion I also won team player of the year which was nominated by my peers.

Can you share a challenging moment in your career and how you overcame it?

We lost a close friend and colleague through suicide,it was a really difficult and challenging time for us as a team & the company,but we all supported each other to help us get through it.We had to get used to a new normal.

In your opinion,what has been the highlight for Cuisine de France over the past 35 years?

For me it’s the friends I have made here over the years,we are all like a family I have stayed in contact with a lot of people that have left We have had so many good nights out and made loads of great memories We have stack of old photos in the office and have a good laugh looking back over them

What does the future hold for the Cuisine de France?

Cuisine de France has been a huge success over the past 35 years,and I think it will continue to be for the future as they continue to invest in the factory and people

A selection of signature Cuisine de France breads

PJ Hurley

Janet Finnegan

Ciaran McGowan head of food safety and quality, Aryzta

Can you tell me a little bit about yourself and your role?

I have been with Cuisine de France for 28 years working in a variety of roles and I am now the head of food safety and quality,based in our Grange Castle Bakery This is a very interesting and varied role which spans the Bakery,raw material suppliers and customers.

What has been the standout moment for you during your time working for Cuisine de France?

I think being involved in the new Grange Castle bakery,being built from an initial green field and how this has evolved into a world class manufacturing facility along with the development of the teams,who have contributed to this

Can you share a challenging moment in your career and how you overcame it?

My most challenging moment was when my wife floated the idea of moving back to her town of Newry,from Naas,where we were then living The M1 hadn’t been finished and I of course said that this was a bad idea I have since had to manage a long commute through a variation of phone calls and podcasts!

In your opinion what has been the highlight for Cuisine de France over the past 35 years?

People are what make Cuisine de France and I have met and worked with so many talented people in the years that I have been with the company

What does the future hold for the Cuisine de France?

The future is very bright for Cuisine de France we have great people and the sky is truly the limit!

Paul Murray transport manager, Aryzta

Can you tell me a little bit about yourself and your role?

I’m 45 years old and 90% of my working career (25 years) has been with Cuisine de France As transport manager I am responsible for over 150,000 deliveries per year to our customer base and ensuring our hauliers are maintain the highest standards possible in servicing our valued customers

What has been the standout moment for you during your time working for Cuisine de France?

The standout moment for me was the opening of Grange Castle in 2008.Moving from our humble depot inTallaght, which had been our home for over 15 years,to a new state of the art distribution centre,we knew we were part of a pivotal moment in Cuisine de Frances history that would change how we operated forever.While we maintained our core

valuessuchasputtingourcustomerfirst,thespeedandefficiency in which we could do so became apparent from the outset. Can you share a challenging moment in your career and how you overcame it?

One of the most challenging moments was our move from our old system MOVEX to SAP.After many weeks of hard work & long hours into the early mornings we implemented the change and haven’t looked back since.

In your opinion,what has been the highlight for Cuisine de France over the past 35 years?

The consistent winning of the ShelfLife C-Store Supplier of theYear award has been a highlight for me Year in,year out our customers display their confidence in the service we provide by voting for us as their supplier of the year This award is a testament to everyone in Cuisine de France and their dedication to making sure our customers are always at the heard of what we do

What does the future hold for the Cuisine de France?

While nobody can really say what the future holds,what is for certain we have the expertise in all the relevant fields to cope with any challenge we may face.There is a reason we have so many employees with over 20 years’service to the company and using that expertise,coupled with fresh faces and fresh ideas is an important core aspect in keeping our customers happy.

Robert Hickey

warehouse and operations manager, Aryzta

Can you tell me a little bit about yourself and your role?

I commenced my career with Cuisine de France in late 1998, during my 26 years of employment I have been given the opportunity to develop/ learn and grow with the company across various sectors of the business.

In my current role I am responsible for the receiving, storage,and dispatch of goods within a highly automated warehouse.

I strategically plan daily activities across our various temperature-controlledWarehouse’s whilst operating to the BRCAA+ standard and the sites Health and Safety standards.

What has been the standout moment for you during your time working for Cuisine de France?

There have been various standout moments over the last 26 years whilst working for Cuisine de France

The significant growth of the Cuisine de France brand and its products- predominantly white French bread bring manufactured in 1998 to now a magnificent variety of speciality breads

Moving from a“conventional”warehouse in theTallaght Depot in 2008 to the countries most automated Cold Storage facility in Grange Castle Business Park in 2008.It was challenging but very enjoyable.

Can you share a challenging moment in your career and how you overcame it?

Unfortunately,COVID-19 – with all the restrictions and adversities,we as a company were still able to service our country in line with government guidelines and restrictions. This was only achievable through teamwork,dynamic/ strategic planning and taking everybody’s health and safety into consideration,staff and the public

In your opinion,what has been the highlight for Cuisine de France over the past 35 years?

The biggest highlight for Cuisine de France over the last 35 years is how the people,the brand and product range has grown in line with our core values which has enabled it to do so.

What does the future hold for the Cuisine de France?

I believe the future is very bright for Cuisine de France,the knowledge,innovation and expertise of the people within the company will allow Cuisine de France to continuously grow and provide the best experience for our customers ■

A selection of Cuisine de France La Donuterie

Ciaran McGowan

Paul Murray

Robert Hickey

Store manager Pauric McGarvey highlights how SPAR Ramelton has evolved into a modern community hub, featuring expanded amenities and services that enhance the shopper’s experience, writes Shauna Bernard

One stop shop

SPAR Ramelton, a cornerstone of the local community since 1994, has grown remarkably throughout the years, becoming much more than just a convenience store.

When Anthony Kernan took ownership in 2007, he brought a vision for expansion and quality and recently transformed the store into a spacious 4,000 square foot facility, complete with a deli, café and seating area

With convenient parking for all types of vehicles and pedestrian-friendly walkways, SPAR Ramelton is designed to provide a safe and pleasant experience for every customer

As the store manager since 2013, Pauric McGarvey has overseen this journey, watching the store thrive and continue to set new standards in service and quality.

Recent renovations

As you enter SPAR Ramelton, there’s a custom-made coffee stand featuring two brand-new‘Seattle’s Best’ machines, along with an iced coffee station.

McGarvey adds:“The iced coffee station is proving a huge hit with the younger customers.” The store is now selling up to 1,000 cups of coffee each week

McGarvey notes that the new seating area has been a massive help,“It’s provided a new community hub for the customers within the community.”

SPAR Ramelton now has men’s groups, ladies groups and walking groups coming in on a weekly basis for their meetings It’s providing a good place for them to come and enjoy, and it’s comfortable, warm and welcoming.

According to McGarvey, the car park has also made a“massive difference”, and he has seen many school sporting trips and outings to the vicinity stop for lunch and treats.

“We have additional parking now for the buses and have also added a self service checkout to help provide a quick getaway for all the customers and people in a hurry,” adds McGarvey

Sales performance

McGarvey tells ShelfLife that Kernan’s substantial investment of €1.2 million has led to a remarkable increase in store footfall since the completion of renovations in 2023. This growth has been impressive, with foot traffic rising by 20%, and the store experiencing a substantial boost across multiple departments.

The deli, in particular, has seen a doubling of its sales with a steady upward trajectory Overall, the store’s various departments have enjoyed an increase in sales ranging from 15% to 20%, demonstrating the positive impact of the investment and the renovations on SPAR Ramelton’s appeal and customer experience

Local staff

SPAR Ramelton employs 23 staff in total, 10 full time and 13 part time McGarvey notes that the store prides itself as a local employer

“All our staff are from the local area, young and old. The main thing about having a local friendly face is that the store relates to people that come into this shop and maybe live on their own and it’s the only person they see through the day, and that makes all the difference.”

McGarvey prides himself on having a good working relationship with the staff

“I respect them, they respect me and we work well together. That’s the key to providing a good employment environment that people expect. The rules are the rules but they know the line and I work well with them,” adds McGarvey

SPAR Ramelton’s custom-made coffee stand

SPAR Ramelton’s front of shop

Pauric McGarvey of SPAR Ramelton

“The main thing about having a local friendly face is that the store relates to people that come into this shop and maybe live on their own and it’s the only person they see through the day, and that makes all the difference.”

Community hub

SPAR Ramelton have always been heavily involved in the local community The store sponsors and donates to many local groups, charities and events.

Some of the annual events they sponsor include ‘‘Relay for Life Donegal’, the Donegal Half Marathon and also the Donegal International Rally.

Locally, the store supports an endless list of community groups such as Rathmullan Community first responders-New Defibrillator, Swilly Rovers FC, Rathmullan Celtic FC, Rathmullan, Fanad Festival and many more.

McGarvey highlights how SPAR Ramelton plays a vital role in supporting local towns and villages, emphasising that the community truly values the store’s contributions to local festivals and events.“We give, but we also get back,” he notes, illustrating the mutually beneficial relationship between SPAR Ramelton and the community it serves

Local suppliers

McGarvey explains,“We’re a SPAR branded store, so we do have a loyalty commitment to BWG and SPAR But being involved in the community and working with local suppliers is just as important to us.”

He continues,“We have fresh potatoes from John Edwards & Sons, and fresh bread from Aroma Bread, which is baked in Donegal and delivered here daily. We get all our coal and home fuels from local suppliers, too, which is something we pride ourselves on.”

McGarvey emphasises that“these relationships are very positive because we’re investing in them, and they invest in us The local community sees that we’re buying locally, and it’s something that’s very important to a business like this.”

Primary pit stop

McGarvey highlights that the store has evolved from a small shop on the main Letterkenny Road into“the main community hub and the first stop for anyone travelling to the Fanad and Rossguill Peninsulas.”

He adds that the friendly atmosphere is a significant aspect of their identity, stating,“We pride ourselves on performing excellent, efficient, and quick service for our customers. ”

McGarvey mentions the appeal of their facilities,

noting,“We have a top-class, modern seating area ” that enhances the overall shopping experience

SPAR support

McGarvey praises the exceptional service provided by SPAR, emphasising the value of their regular meetings and constant accessibility.

SPAR Ramelton appreciates the ongoing support which is crucial for delivering quality service to customers The strong backing from the BWG head office team is also acknowledged as a key factor in ensuring that daily operations run smoothly, contributing to the overall success of the business.

Adapting to costs

The ongoing cost of living crisis has significantly impacted businesses since COVID-19, particularly with rising energy costs. Despite this pressure, SPAR Ramelton maintains convenient service for its customers without passing on these costs at the till.

“We’ve explored savings in other areas, such as installing eco-friendly solar water heating during renovations and upgrading our lighting and electrical systems, which has led to substantial savings. We believe customers deserve value at the till, and we aim to minimise the burden on them,” adds McGarvey

Navigating challenges

In the daily operations of the business, McGarvey notes that new challenges arise constantly, from simple delivery issues to more complex problems. He states,“We do have many different challenges daily, but we always work well to overcome them If we can overcome them, there’s always something the next day!”

SPAR Ramelton has never looked better, which is a source of justifiable pride for Pauric and all involved It’s a modern, convenient, bright and welcoming store that is providing excellent service to the local community and every customer that comes through the door.” ■

SPAR Ramelton’s aisles in store

Ricky Fisher and Sharon Hunter of SPAR Ramelton

Budget 2025: How the industry reacted

On 1 October, Finance Minister Jack Chambers and Minister for Public Expenditure & Reform Paschal Donohoe unveiled the 2025 Budget at Leinster House. Donna Ahern reports

After the 2025 Budget was unveiled, ShelfLife contacted key figures in the grocery retail industry to gather their opinions on its impact.

Convenience Stores & Newsagents Association

Convenience Stores & Newsagents Association (CSNA) said that it is disappointed that the Budget has failed to deliver relief to a sector that continues to struggle

“While acknowledging the €4,000 payment the Minister announced, it must be placed alongside the additional costs our members will incur over the next 12 months,” noted Vincent Jennings, chief executive officer, CSNA.

“The Minister must be aware of the Report from Enterprise into the cumulative effect on businesses of recent State-ordained increases to employment costs; this Budget, and the costs associated with previous increases, will erase any possible benefit such monies may make to the retail employer.

“The huge increase in excise duty on tobacco, and the announcement that a new excise for vaping products is being introduced will certainly ensure that the record- breaking levels of consumption of tobacco sourced from non-registered retailers will continue to increase next year, depriving retailers and the Exchequer or much-needed revenue.”

RGDATA

The SME business owners that RGDATA represents are deeply disappointed with Budget 2025.

According to Tara Buckley, director general, RGDATA, “We spent a lot of time actively meeting with politicians in the run up to the Budget explaining about the huge challenges and costs facing independent convenience retailers and the need for targeted supports in Budget 2025. We particularly would like to have seen changes to Employers’ PRSI or a specific support for employing full time students in part-time positions and neither of these options have been delivered.

“The once off Cost of Doing Business grant for those paying less than €30,000 in commercial rates is welcome for smaller shops but it does not apply to many of members who employ significant numbers in their communities but pay more than €30 k in commercial rates.

“We also believe that the Energy grant will

be swallowed up by increases in the levies being charged by energy companies and have asked for a full review of all the energy levies to ensure they are fair and necessary,” she added.

“All in all, for what has been billed as the biggest giveaway budget in memory, local independent SME businesses feel they have been ignored and forgotten despite all this Government has said about being a supporter of small business.

“Tax cuts and other cost of living measures will benefit household finances. This should support consumer sentiment and retail spending as we approach the key Christmas trading period. The increase in the Small Benefit Exemption annual limit from €1,000 to €1,500 and increasing the number of payments that can be made in a single year is welcome in this regard.

“While the wider economy is performing well, many retail businesses are grappling with major labour market cost increases. The Government signalled its intention to put in place a more realistic timeframe for the introduction of key labour market reforms. It is important that this is followed through.

“Crime and security concerns remain a major challenge in many town and city centres. The significant additional funding for the Gardai is much needed and very welcome This should make a meaningful difference into the future. It is crucial that short-term measures are also

taken to ensure a visible Garda presence in urban centres in the run up to Christmas.”

Retail Ireland

Retail Ireland, the Ibec group that represents the retail sector, said the personal tax changes and cost of living measures in Budget 2025 will support spending in the domestic economy.

However, despite some welcome targeted measures, spiralling labour market costs are set to remain a major concern. This issue will need ongoing government attention into the future.

Arnold Dillon, director, Retail Ireland, commented: “Tax cuts and other cost of living measures will benefit household finances. This should support consumer sentiment and retail spending as we approach the key Christmas trading period. The increase in the Small Benefit Exemption annual limit from €1,000 to €1,500 and increasing the number of payments that can be made in a single year is welcome in this regard.

“While the wider economy is performing well, many retail businesses are grappling with major labour market cost increases. The Government signalled its intention to put in place a more realistic timeframe for the introduction of key labour market reforms. It is important that this is followed through.

“Crime and security concerns remain a major challenge in many town and city centres. The

Finance Minister Jack Chambers and Minister for Public Expenditure & Reform Paschal Donohoe outside Leinster House. Pic: www.gov.ie

significant additional funding for the Gardai is much needed and very welcome This should make a meaningful difference into the future. It is crucial that short-term measures are also taken to ensure a visible Garda presence in urban centres in the run up to Christmas.”

Food Drink Ireland

Food Drink Ireland (FDI), the Ibec group representing the food and drink sector, has welcomed the Government’s announcement in Budget 2025 to unlock €1.5 billion from the National Training Fund over the coming years.

Linda Stuart-Trainor, deputy director, FDI, said: “With almost 165,000 people employed in the agri-food sector, a skilled labour force is key to our ability to produce world-class food and drink products.

“Today, the Government has made an important commitment to unlocking the National Training Fund.

“We are eager to collaborate on the rollout through additional funding for apprenticeships, an Upskilling Incentive Scheme for SMEs and fostering a green talent pipeline, as the sector continues to invest in sustainable technologies and processes.”

Vape Business Ireland

Vape Business Ireland (VBI), the national trade association for vaping retailers, has welcomed the announcement of an excise on vapes by Minister of Finance, Jack Chambers, in Budget 2025.

VBI has long called for an excise on vapes in line with what we see with our European counterparts, and appropriate oversight over the market is vital as more and more people use vapes to quit smoking.

However, VBI has also warned that the Government’s plans to ban flavours and flavour descriptors would result in an increase in black

market activity, which Minister Chambers said had been considered when fleshing out the details of the new tax over the weekend.

“As a responsible retailer, I agree with the measures announced by the Minister to improve the oversight and administration of vaping products,” said Paul Malone spokesperson, Vape Business Ireland.

Malone is equally worried that the Government’s plans to ban flavours and disposables would result in an increase in such black-market activity, as happened in Australia, Denmark and Estonia, where similar restrictions were enacted.

“While we welcome the Government’s announcement in the Budget, we do have concerns that Ireland may be straying into overregulation and damaging the future viability of SMEs as a result,” concluded Malone ■

Leinster House, Dublin City

The inside scoop

While it’s true that digital media has transformed the way we consume news, the leading titles on the newsstands are still a major part of the fabric of daily life in Ireland and are still

real drivers of sales today,

Donna Ahern

reports

The Irish newspaper market remains a significant part of daily life, even in the digital age Despite the growth of digital media, traditional newspapers still play a crucial role in how people consume news in Ireland. Leading print titles continue

Delivering great value and content

David Vaz, circulation manager, tells ShelfLife how DMG Media is committed to producing content that is trustworthy and informative for readers of the Irish Daily Mail and The Irish Mail on Sunday

David Vaz, circulation manager, DMG Media

ABC Jan-June 2024

Irish Daily Mail: 16,399 readers

The Irish Mail on Sunday: 39,115 readers

The newspaper market remains competitive, with both the Irish Daily Mail and The Irish Mail on Sunday continuing to perform well bringing great value and content to our

to drive sales, reflecting a persistent demand for physical newspapers in a media landscape increasingly dominated by online platforms. This highlights the enduring relevance of print media in Irish society, where many readers still prefer the

readers. Sales for the Irish Daily Mail at 16,399* and The Irish Mail on Sunday at 39,115* both performed better than the market by over 2% & 3% respectively against the previous year Revenues for the Irish Daily Mail and The Irish Mail on Sunday remained static contributing over €19.5m going through retailers’ tills over the last 12 months.

*ABC Jan-June 2024

“We have been delighted with the responses from the trade to our retail activity encouraging retailers to maintain prominent displays and to position the point of sale in the packs provided in their stores,” says Vaz. “Over €50,000 has been paid out to retailers participating in these promotions and has been a major factor in helping our sales performance. For more chances to win, look out for our packs when they hit your stores shortly This investment is testimony that Irish Daily Mail we value the support and professionalism that retailers have given to the

tactile experience and in-depth reporting provided by print. Moreover, newspapers often serve as a trusted source for regional news and cultural commentary, reinforcing their place in everyday life.

and The Irish Mail on Sunday and we will continue to work alongside them to promote sales.”

“DMG Media is committed to producing content that is trustworthy and informative for readers of the Irish Daily Mail and The Irish Mail on Sunday,” he adds. “We continue to invest in all of our products and will deliver the best news events, analysis and all issues which our readers like to digest.”

“One of our recent successes was the exclusive story run in The Irish Mail on Sunday revealing that the Vatican had banned Bishop Eamonn Casey from public ministry for life after receiving multiple child sexual abuse allegations against him. This story recorded one of our biggest uplifts in sale over the last year,” Vaz says Special 25th anniversary edition Business Plus, has recently celebrated 25 years as Ireland’s leading business magazine and has been a part of DMG Media B2B division since

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2021. “A special 25th anniversary edition of Business Plus is now on sale and to celebrate this issue we have increased the retail terms for all copies sold to 50% with this rate being held for the November and December issues,” Vaz notes. “We would encourage the trade to fully support this Irish magazine by stocking on their shelves and enjoy the increased profit margins that are on offer.”

Significant transformations

The media industry is constantly evolving, with newspapers undergoing some of the most significant transformations over the past twenty years. Despite the challenges, newspapers continue to hold a valued place in

Keeping readers wellinformed

News Ireland is one of Ireland’s leading media groups publishing award-winning titles

The Sunday Times, TheSundayTimes.com/ Ireland, The Irish Sun and TheSun.ie, ensuring readers stay well-informed and entertained with unmissable journalism

Quality journalism is at the heart of everything News Ireland does - telling the stories that matter in a way that resonates with their audiences. Promoting and elevating the highest standards of journalism is an integral part of News Ireland’s overall mission, and the business is continually focused on creating and distributing valuable content that educates, entertains, informs, and inspires.

The Irish Sun has run several campaigns tackling social issues such as ‘Kids Can’t Wait’, encouraging the government to urgently address waiting lists for children requiring life changing medical surgeries and the ‘Call This Out’ campaign, urging readers to call out any situations that make women feel uncomfortable or endangered.

society and in your stores. “Efforts to secure prominent display positions in stores highlights all of our ongoing commitment to this important medium,” he highlights.

Dedicated audience

A loyal and dedicated audience remains steadfast in their desire for printed news, a group that publishers and distributors can always count on. “To meet their expectations, we as publishers need to continue to curate engaging, entertaining content, every day. We cannot get this to our dedicated audiences without the collaboration of you, the retailer For that, we are always grateful. It is essential for everyone in the industry to ensure that newspapers continue to reach their readers efficiently and effectively,” Vaz concludes.

TGI R1 2024 print readership:

Fund raising initiatives

The Irish Sun and Barnardos have collaborated on several initiatives such as the ‘Big Toddle Colouring Competition’, which encourages children to get creative while raising funds for Barnardos’ work supporting vulnerable children across Ireland.

The Irish Sun also recently hosted their first live football event preview night which saw Tony Cascarino (former Republic of Ireland player), Stuart Pearce (English football manager and former player) and Andy Reid (Irish football manager and former player) take part in a panel discussion with wellknown sports commentator Dave McIntyre.

The Sunday Times partnered with WorkL this year, the employee experience platform, to recognise the inaugural Sunday Times Best

Places to Work in Ireland 2024 survey and will soon launch its 2025 campaign.

Exclusive content

The Sunday Times continues to provide exclusive content for readers including the annual Property Price Guides and Ireland’s 100 Best Restaurants list with award winning food writers John and Sally McKenna.

News Ireland continues to work with all retail groups including Convenience Stores and Newsagents Association (CSNA) and The Federation of International Retailers (The Fed) to drive print sales.

For further information, please contact Scott McCulloch, head of retail, News Scotland and News Ireland, email: scott.mcculloch@newsscotland.co.uk.

Deliver good quality, high-value

Alan Kelly, audience manager, talks to ShelfLife about how Reach PLC continues to work closely with its retail and wholesale partners to ensure that the market remains as vibrant as possible from a newspaper and magazine perspective

Print titles: Irish Daily Mirror, Irish Daily Star, Irish Sunday Mirror, Irish Sunday People, RSVP magazine & RSVP Specials.

Websites: Irishmirror.ie, DublinLive, BelfastLive, RSVPLive, CorkBeo, Galway Beo

Jan-Jun 2024 ABC Performance

Irish Daily Mirror 16,993 (-11% YoY)

Irish Sunday Mirror 13,043 (-12% YoY)

Irish Daily Star 22,925 (-11% YoY)

Newspapers have always been a footfall driver for retailers. What are the benefits to retailers of the trade in terms of stocking your titles?

The Irish Daily Mirror has long maintained one of the healthiest retail margins in the market at 26.5%, and as a result retailers benefit from some of the highest cash margins across our titles, both daily and Sunday. We view this as being paramount to consolidating our position as one of the top performing media publishers in the country and would ask that our retail partners continue to support and display our titles in prominent positions on the newsstand across the week.

How are you working in partnership with retailers to drive sales in-store?

We recognise the important roles played by our retail partners and continue to work

closely with them, to exploit new sales opportunities and revenue streams which will be beneficial to both sides, in what continues to be a very challenging market environment for print, both newspapers and magazines. Our marketing team have delivered some brilliant offers throughout the year, a few highlights being our free Slimming World magazines and membership offers, free National Trust family passes worth €50 for readers heading to Northern Ireland, Euro 2024 magazine, stickers and wallchart, Olympics double sided poster – all of which have performed really well and helped to drive sales.

How does your online publishing compliment your printed editions?

There is little doubt that the migration of readers from print to digital will continue in the years ahead, but that doesn’t mean that both mediums can’t coexist. I believe that trusted, informative and entertaining content on both print and digital platforms can feed

into each other, and that the headlines on the morning papers will drive readers to our websites for a wider and more expanded coverage Alternatively, our digital customers are often driven to the newspaper to avail of more in-depth coverage of a story, or certain columnists within the print editions i.e. Eamon Dunphy – as well as our marketing activity – free mags, stickers, posters, free bets etc

What has been the highlight for your newspaper so far in 2024?

Sport is a key pillar in our daily and Sunday titles, and our coverage of the Paris Olympic games was second to none and fed into the feel-good factor right across the country as our athletes brought home a record medal haul, which we complimented with a double-sided glossy Olympics poster in the Irish Daily Star We had our Budget 2025 pullout in the Star, which always gives our readers a simple and comprehensive breakdown of what it’s worth to them (in their pockets), which is reflected in the high sales lift that day. Other noticeable highlights on the news agenda were our coverage of the Stardust verdict, Charlie Bird, Trump shooting, Taylor Swift gigs hysteria and Oasis tickets fiasco.

What’s next for your newspaper? Do you have any exciting plans you can tell me about?

Reach has a consistent strategy to deliver good quality, high-value online and print promotional giveaways that serve to reward our regular readers, whilst hopefully attracting some new ones. We shall continue to work closely with our retail and wholesale partners to ensure that the market remains as vibrant as possible from a newspaper and magazine perspective. We continue to invest in our print products, as we are currently in the middle of a redesign on the Irish Star Daily We have also produced some brilliant new sports and showbiz stand alones this year, which we have introduced to the Irish market – ranging from clubs like Liverpool, Man Utd and Celtic to Taylor Swift and Oasis. ■

Free spirits

The rise of no-and-low alcoholic (NOLO) beverages in Ireland reflects

a broader

shift towards healthier lifestyles and moderation.

Donna Ahern reports

Many breweries, wine-makers and distillers are investing in high-quality flavourful options to meet this growing demand for NOLO drinks. This trend not only caters to those looking to cut back on alcohol but also appeals to a wider audience, including those who want to enjoy social occasions without the effects of alcohol. As more innovative products hit the market, consumers are likely to have even more choices, making it an exciting time for both NOLO beverage brands and drinkers alike.

Contrary to PR and marketing dogma, what draws consumers to NOLO drinks is not health and sobriety but rather taste and innovative flavour experiences. Commetric, a strategic media insights company reveals survey findings based on AI-powered analysis of 10,000 Reddit posts, on NOLO drinks. And one of the most notable points is that taste trumps health. According to an article titled

A perfect choice for Christmas gatherings

Celebrate the season with Santa Rita 120’s 0% alcohol wines

With the holiday season fast approaching, many are looking for festive alternatives to traditional alcoholic beverages, and this Christmas, Santa Rita is offering a great solution for those who wish to enjoy the taste of wine without the alcohol. Awarded Best Non-Alcoholic White and Red under €15 at the NOffLA Irish Wine Show Star Awards 2024-25, Santa Rita’s 0% Alcohol wines have been recognised as the perfect option for all to enjoy, from family dinners to festive celebrations.

Award-winning taste, without the alcohol

Santa Rita’s 120 De-Alcoholised Cabernet Sauvignon (2021) and 120 De-Alcoholised Sauvignon Blanc (2023) are part of a growing trend of high-quality, non-alcoholic wines that maintain the taste, sophistication, and enjoyment of traditional wines. These wines are available at SuperValu, Dunnes and Spar for €7.00, making them a smart choice for the health-conscious and an affordable option for all wine lovers this festive season.

Whether you’re hosting a Christmas dinner, attending a party, or simply seeking a

‘Consumers choose NOLO drinks primarily for flavour, not health’, which was published in the current issue of Drinks Industry Ireland, (ShelfLife’s sister magazine), Georgi Ivanov, marketing director, Commetric, said: “There has been widespread support for NOLO drinks, including by government bodies, based on the assumption that consumers choose them as healthy alternatives. Based on the same assumption, many brands have positioned their NOLO offering to appeal to drinkers who want to stay sober and healthy, as our own research found. However, recent studies have shown there is very little evidence to support this view, and that more data is needed on

consumer behaviour to create meaningful positioning strategies for NOLO drinks.

“To address this research gap, we used Commetric’s blend of AI-powered analytics and human expertise to analyse nearly 10,000 Reddit posts published in the last six months in discussions around NOLO drinks. We were in for a treat. NOLOs serve as a social glue.” It is interesting to note that taste and aftertaste were the most widely discussed NOLO product features from the research, as users prioritised these sensory aspects when choosing beverages that replicate the experience of traditional alcoholic drinks or offer new flavours.

thoughtful gift for loved ones, Santa Rita’s 0% alcohol range offers the rich flavours of its renowned vineyards without the alcohol. This makes them ideal for designated drivers, expectant mothers, or anyone opting for a healthier, alcohol-free celebration.

Health-conscious choices for modern lifestyles

With growing interest in health-conscious consumption, Santa Rita’s de-alcoholised wines are a testament to the evolution of modern winemaking. These wines are crafted with care, ensuring that the process of

removing alcohol does not compromise its vibrant flavours. The 120 De-Alcoholised Cabernet Sauvignon offers notes of ripe berries and soft tannins, while the 120 De-Alcoholised Sauvignon Blanc delivers refreshing citrus and tropical fruit characteristics, perfect for complementing festive dishes.

A thoughtful gift this Christmas

Santa Rita’s 0% alcohol wines are ideal gifts this season, offering an inclusive option for all.

The Irish Wine Show Star Awards 2024-2025 recognises these wines as part of their elite collection, marking them with distinctive Award symbols that make it easy to identify in stores.

“We’re proud to see our de-alcoholised wines recognised at this year’s Irish Wine Show Star Awards,” said Terry Pennington, spokesperson for Santa Rita. “Our 0% alcohol wines provide a sophisticated and enjoyable alternative for anyone looking to celebrate this Christmas without the alcohol, and we’re excited to offer a premium non-alcoholic option that stands out in quality and taste.” Available nationwide for €7 in Dunnes, Spar and SuperValu.

For more information about these awardwinning wines and where to purchase them, visit your nearest NOffLA member outlet or inquire at Bibendum Ireland.

40 CATEGORY FOCUS NoLo

Atopia is an impressive lowalcohol gin choice

From the creator of Hendrick’s Gin, Atopia is an impressive low-alcohol gin choice. The range has an alcohol content of 0.5% ABV, making it an ultra-low alcohol option.

A range of super premium non-alcoholic botanical spirits now available in three delicious flavours: Rhubarb and Ginger, Spiced Citrus and Hedgerow Berry

Atopia believes when you don’t want to drink alcohol, it shouldn’t mean a compromise on quality, taste or experience.

Atopia has been created and exquisitely crafted by their award winning master spirits distillers with generations of experience. Craft distilled in a Copper Pot Still with natural botanicals, it’s then blended with natural flavours to create a characterful and refreshing taste sensation.

Kylie Minogue leads the ways with her zero alcohol sparkling wine range

Kylie Minogue continues to lead and innovate the wine industry with her and Sparkling Rosé, contributing to more than half of the entire growth of the Zero Alcohol Sparkling category in the UK alone Kylie Minogue Sparkling Blanc will hit the shelves later this year

(SOURCE: NIELSEN EPOS TOTAL GROCERY MULTS 52WKS TO 18TH MAY 2024)

In December 2022, Kylie Minogue Wines launched its first 0% alcohol Sparkling Rosé in The UK and Ireland, with flavours and acidic balance mirroring that found in wine Through a blend of Organic European grapes and green tea selected from the Liu-Mountains of Yunnan province in China, Kylie Minogue Wines’ 0% alcohol production process provides maximum development of wine attributes without generating any alcohol. The careful selection of ingredients is reflected in the extraction process of the tea, with one bud and two leaves individually hand-plucked at a time Brewed into a strong infusion and added to the grape ferment, the result is an additional mouthfeel and finish, rounded off with dried tannins to present a complex and finely balanced Sparkling Rosé, minus the alcohol.

Speaking about her Alcohol-Free Sparkling Wine range, Kylie Minogue, said: “Wine is such a historic part of our gatherings and celebrations, romantic evenings and afterwork winddowns. I talk about this a lot with all my wines and is part of why I wanted to start this venture - the ‘experience’ of wine The

importance of the moment, whether it is for yourself or sharing it with others, can still be cherished with a non-alcoholic wine Our 0% tastes like the wine you may be accustomed to but without the calories you would expect. The colour is gorgeous, the bubbles shimmer away in a champagne glass and it’s delicious. It still feels utterly celebratory.”

Kylie Minogue Wines’ Alcohol-Free Sparkling Rosé contains just 22 calories per 100ml which is around 80 less calories per glass than a standard glass of prosecco*, making it a delicious, lighter alternative. Distributed by Barry & Fitzwilliam.*(Source: DrinkAware.co.uk 125ml glass of 12% ABV Prosecco contains around 108 calories).

Kylie 0% Alcohol Sparkling Blanc is an elegant non-alcoholic Sparkling with delicate notes of jasmine and a refined finish, offering a sophisticated and refreshing experience for any occasion. Produced with premium European grapes and hand-picked green tea from the Liu-Da Mountains of Yunnan. The innovative fermentation method reduces sugars by up to 30%, generates no alcohol yet delivers all the subtle flavours and characteristics of a traditionally fermented wine

Punked up flavour

BrewDog is on a mission to prove that alcohol-free does not equate to taste free And now the brand has delivered a new alternative to the mainstream. A beer for those seeking a point of difference at 0.5% ABV that brings all the attitude of the flagship, Punk IPA. Punk IPA was the beer that kickstarted the craft beer revolution and Punk AF is the next step in the brand’s desire to brew beer for every taste, for every occasion. No-alcohol just got punked up And Punk AF lives up to its billing, with all the flavour but none of the alcohol.

BrewDog has now extended the AF range Elvis Alcohol – free It’s Elvis Juice, but the alcohol has left the building. It’s fruity, it’s citrusy, its alcohol free! Hazy Alcohol – free All the attitude, all the flavour but none of the alcohol. It’s hoppy, it’s hazy - say hello to the juiciest alcohol-free beer in town.

record breaking four times and its commitment to alcohol free wines is no different. McGuigan Zero is a trailblazer in its category

The range offers an unparalleled alcohol free experience both on the nose and palate, launching with Shiraz, Chardonnay, Rosé and Sauvignon Blanc. It’s created using state-ofthe-art spinning cone technology By drawing the wine into super fine layers for efficient vaporisation, alcohol may be removed at lower temperatures than ever before, thus resulting in a truly beautiful tasting product. The fruit has been sourced and selected specially for McGuigan Zero from premium vineyards in Southeastern Australia.

The quality of the fruit and its adaptability to the alcohol removal process ensures that customers are drinking the best possible alcohol-free wines. McGuigan Wines, Ireland’s number one Australian wine brand, is distributed by Barry & Fitzwilliam.

Fluère unveils innovative nonalcoholic gins in Ireland

Fluère, a pioneer in the non-alcoholic spirits industry, is thrilled to present Fluère Original blend & Fluère Raspberry Designed to meet the surging demand for premium nonalcoholic options, Fluère Original blend & Fluère Raspberry is a nod to the timeless appeal of classic cocktails, offering a rich tapestry of flavours derived from a handpicked assortment of botanicals and natural essences. Its exceptional quality has been recognised with the prestigious Luxury Awards and Spirits Business Low & No Masters.

the

For when you want a good tasting beer but none of the booze No corners cut; no time saved. We’ve dialled down the alcohol, not the beer BrewDog proudly distributed by Barry & Fitzwilliam.

A true trailblazer

Delivering an unrivalled taste with zero alcohol, McGuigan Wines pledges to make great quality wine accessible to everyone around the world for every occasion. The company has subsequently been named IWSC International Winemaker of the Year a

Fluère Original blend & Fluère Raspberry provide an excellent base for sophisticated non-alcoholic cocktails, like a non-alcoholic Basil Smash, Gimlet, Dry Martini, Raspberry Collins or the well-known easy to make Gin & Tonic. Just add 50 ml FLUÈRE Original or Raspberry in a glass filled with ice. Top with

Fluère Original blend

McGuigan Zero Shiraz and Sauvignon Blanc

Kylie Minogue

(L-R) BrewDog Hazy AF, Punk AF and Elvis AF

tapestry handpicked

Smash, Gimlet, Martini,

100 ml tonic water. Garnish with a sprig of Rosemary and enjoy.

Fluère Original blend and Raspberry are now available in Ireland.

About Fluère

Fluère is a leading non-alcoholic spirits brand made with the same complex distilling techniques used for spirits and high-end perfume houses. Fluère’s range comprises five products, each in a stunning bottle design: Original, Spiced Cane, Raspberry, Smoked Agave and the Bitter apéritif Available in over 20 countries, including Europe and the US. The no- and lower-alcohol market is a rapidly growing category: health consciousness and mindful drinking continue to be on the rise Using Fluère as an accelerator, it is Fluère’s vision to create one integrated cocktail menu in the bar scene that offers a wide range of options to consumers when it comes to alcohol intake. Consumers should be able to choose a cocktail at its original strength, but also a lower- or no-alcohol variant, depending on their desire and the occasion.

Proudly distributed by Barry & Fitzwilliam.

Faber Alcohol-Free Wines: The perfect choice for Irish wine lovers

Faber Germany’s leading alcohol-free wine is the perfect choice for Irish wine lovers looking to enjoy wine without the calories or alcohol. Represented in Ireland by Ampersand Wines, Faber offers a refreshing range of alcohol-free wines and sparkling wines, with less than half the calories of their alcoholic counterparts. This makes Faber ideal for those watching their waistlines or seeking a lighter, healthier alcohol-free alternative.

Faber’s alcohol-free wines are crafted from select terroirs, following the same traditional winemaking process as any other wine Once the wine is fully made, a unique step is introduced. Through vacuum distillation, the alcohol is gently removed while preserving the wine’s authentic flavour profile This ensures that Faber delivers a refined, alcohol-free wine experience without compromising on taste

Ampersand’s Faber range includes three still wines and two sparkling wines - offering variety for every palate The Sauvignon Blanc, Chardonnay and Cabernet Sauvignon retail at €7.99 and the Sparkling White and Sparkling Rosé retail at €9.99 These award-winning wines have gained popularity over the last few years among Irish consumers seeking alcoholfree options. Faber has also earned

recognition in the “Alcohol Free” category at the National Off-Licence “Irish Wine Show”, with the Sparkling Rosé winning gold last year, while the other varietals have regularly claimed awards in previous years.

Faber wines cater to a broad audience, from loyal fans to younger drinkers, all looking for the joy of wine without the alcohol. Easy to drink and packed with fresh, fruity flavours, they offer a relaxed, sociable experience—ideal for anyone looking to reduce alcohol consumption while still enjoying a quality glass of wine

For further information or to place orders, please contact your Ampersand Wines representative or call 01 4130100

Non-alcoholic beer brand Lucky Saint gains momentum in Ireland

The Lucky Saint story began when Luke Boase, the founder of Lucky Saint set out to revolutionise the world’s alcohol-free beer market. His mission was simple To reward those who aren’t drinking with the beer they deserve. After spending two years of intensive searching across Europe, in 2018 he found a 400-year old Bavarian brewery who could make it all happen. Together they created a non-alcoholic beer using centuries-old brewing techniques that tasted superior to anything else on the market – a full bodied unfiltered lager with a refreshing citrus hop finish. Today Lucky Saint is proud to be the UK’s number one dedicated alcohol-free beer brand and having launched in Ireland last summer, its first market outside of the UK, the brand has quickly gained momentum with key stockists on and off trade with listings in Michelin-starred restaurants such as Dede at Customs House, Ox Belfast and Restaurant Patrick Guilbaud, in five-star hotels such as The Shelbourne Hotel and The Leinster, and across independent retailers and Tesco and Dunnes stores nationwide Late this summer, Lucky Saint launched their second alcohol free

product in Ireland, a juicy Hazy IPA with notes of tropical fruit, zesty citrus, and fresh pine providing a refreshing and balanced beer For more information see www.luckysaint.co

Celebrate Sober October with Natureo: award-winning 0.0 wines by Familia Torres

Earlier this year in April, Familia Torres was recognised as the “Best International Producer” of dealcoholised wines at Mundus Vini Non-Alcoholic 2024 in Germany. The pioneering family winery received 7 medals and 2 ‘Best of Show’ awards for its Natureo range, reaffirming its leadership in the 0.0 wine category

Gold medals were awarded to Natureo Muscat 2023, Natureo Garnacha Syrah 2022, and Natureo Sparkling, while silver medals went to Natureo Chardonnay 2022. Additionally, Natureo Muscat 2023 earned the prestigious ‘Best of Show’ distinction.

In order to celebrate Sober October, Natureo is bringing its award-winning wines directly to consumers by hosting sampling counters in major retailers. This initiative allows wine lovers to experience the exceptional taste of non-alcoholic wines firsthand. From the bright and aromatic Natureo Muscat to the rich and fruity Garnacha Syrah, these tastings provide a unique opportunity to explore premium 0.0 wines without the alcohol.

Having pioneered the dealcoholised wine segment since 2004, Familia Torres continues to innovate, making Natureo a standout choice for those seeking high-quality, alcohol-free options. Sober October offers the perfect moment to discover the full depth of Natureo’s 0.0 collection. ■

Fluère Raspberry

Faber Alcohol-Free Wines display

Lucky Saint Non-alcoholic beer brand

Redefining convenience

Amid fierce competition, cash and carry wholesalers are redefining their spaces and services, setting a new standard in the sector and making it easier than ever for retailers to thrive, writes Shauna Bernard

No retailer can succeed without a solid and dependable wholesale operation nearby. Cash and carry wholesalers play an essential role in supporting retailers, and the competition among these warehousing brands is just as fierce as in the convenience store sector

Traditionally, cash and carry warehouses were associated with dusty aisles, cluttered shelves, and a rugged, industrial feel. However, times have changed, and the industry has

Musgrave MarketPlace

Fact File

Name: Thomas Morrison, head of Musgrave MarketPlace

Company: Musgrave MarketPlace

Number of branches nationwide: 9

Location: Dublin (Ballymun, Robinhood, Sallynoggin), Cork, Galway, Limerick, Waterford, Belfast, Derry

Number of customers: circa 50,000

Number of lines in product listing: 20,000

Tagline: Business Made Easy

Ordering options: Online, app, collect, delivered, click & collect, telesales, business development manager

– www.musgravemarketplace.ie

– Customer Services - 0818 800 111

Typical opening hours: – Monday - Friday: 8.00am - 6.00pm – Saturday: 8.00am - 4.00pm – Sunday/Bank Holidays: 10.00am - 4.00pm

Size – range of outlets:

35,000 – 90,000 sq ft

evolved. Today, cash and carry stores are under pressure to innovate, adapt, and grow their businesses to stay competitive.

Modern cash and carry stores have adopted many strategies from convenience stores, creating a shopping experience that feels more refined and welcoming. These large warehouse spaces are now bright, clean, and

Q: As your customers’ day-to-day business lives are extremely busy, how have you innovated to ensure your service makes it as easy and convenient as possible for them to secure orders when needed?

A: At Musgrave MarketPlace, we are committed to building trusted relationships with our customers while delivering exceptional service. At a time when businesses are facing many challenges, we are focused on building the strongest service proposition in the market –whilst providing the most extensive range at the best value Our branches are open seven days a week with extended opening hours and delivery routes. Nationwide delivery (6 days a week) and a 24/7 online ordering system are available, allowing customers to shop at a time that suits them.

We’re seeing online as the fastest-growing channel for our customers and expect that around 70% of our orders will come through online by the end of 2024

thoughtfully organised, with wide aisles, appealing special offers, and personalised customer service. The transformation has redefined the cash and carry concept, shifting it from a purely transactional model to one that prioritises both experience and value, making these wholesalers an attractive and essential part of the retail ecosystem.

Q: How have you adjusted to consumer trends including a greater focus on health and wellbeing and more adventurous palates, to guarantee your customers are able to meet these needs?

A: We have expanded both our range and produce to include more vegan and healthy ingredient options while our Foods of the World offering sources the best of Irish and authentic foods, including our authentic Italian food range, Italicatessen, and an extensive range of Asian lines.

Q: How have you innovated within your physical outlets to make customers’ visits an enjoyable and productive experience?

A: We are extremely proud of the reimagination of our Ballymun Food Emporium. Now with more than 1,000 additional products, upgraded food and beverage zones, a revamped and extended Butchery offering and walk-in chill room. In addition, our beverage zone stocks >>

The Butcher at Musgrave MarketPlace in Ballymun

Pictured: (L-R) Sami Seretan of Feed Dublin; Adrian Young of FoodCloud and Desi Derby of Musgrave MarketPlace

Thomas Morrison. head of Musgrave MarketPlace

Musgrave MarketPlace in Ballymun

>> 1400 products across premium spirits, wines, champagne and soft drinks.

Q: Strong value is obviously critical – how are you working to ensure customers receive the best pricing and promotions?

A: We have invested significantly in our own-brand offerings, circa 300 lines, and our customers can get up to 50% savings by shopping these ranges which are more than 33% cheaper than the branded

Value Centre

Fact File

Name: Paul Bealin, sales director, Cash & Carry

Company: Value Centre, 4 Aces, Better Deal

Number of branches nationwide: 22

Number of customer: +15,000

Number of lines in product listing: + 13,000

Tagline: Your local wholesaler

Ordering options: Online with ShopLink.ie telesales, in-branch and dedicated Sales Developers

Typical opening hours: 8am – 4.30pm. Monday - Friday and 9am - 1pm Saturday. Online ordering available 24/7

Retail partners: XL and Gala

Size-range of outlets: 12,000 sq ft – 60,000 sq ft

The nationwide coverage afforded by BWG’s network of 22 Value Centre Cash & Carry branches strategically located throughout Ireland is beyond compare. For more than 50 years the Value Centre Cash & Carry network has been the local wholesaler of choice for more than 15,000 customers across the retail, hospitality and licenced industries and the true secret to its success is the deeply customer-centric culture and approach that permeates the business. Knowing your customers,

sales director, Cash & Carry

equivalent. This year, we have cut the prices on more than 250 products that matter most to our customers as well as committing to low everyday prices on more than 500 products.

Q: Sustainability has become more important than ever – how are you improving sustainability across your operations?

A: Across the Musgrave Group, we have a strong commitment to carry out our business in the most sustainable fashion and, through our Growing Sustainably Every Day strategy, are proud of the steps we have taken on this journey.

Earlier this year, we announced a roll out of Hydrotreated Vegetable Oil (HVO) fuel across our network of almost 500 vehicles. By 2030, 50% of the Musgrave fleet will operate on alternative fuel, with an overall ambition for the entire fleet to be net zero by 2040

Our partnership with Foodcloud continues to deliver results and reduce food wastemore than 1.5 million meals, with an estimated value of over €1.5 million, to 350 local charities and community groups all across Ireland,

understanding, and anticipating their needs and exceeding their expectations is at the very heart of BWG’s Value Centre Cash & Carry offering.

It provides a first-class service and willingness to meet specific local demand that sets us apart, which includes a Same Day or Next Day delivery service that is truly unrivalled in the industry

Value Centre’s nationwide success is not due to a single factor but a combination of them, including significant investment made by BWG Foods to upgrade the branch network, improve efficiencies and deliver a more positive customer shopping experience. Continued success and growth are achieved through a robust strategic acquisition plan combined with a strong investment policy, as evidenced by the relaunch of the redeveloped, state-of-the-art Value Centre Ennis, following a major €1.2 million investment, in 2023. The substantially extended facility, which employs approximately 40 people locally, has been expanded from 33,000 sq. ft. to 55,000 sq. ft. allowing the Cash and Carry site to significantly grow and enhance its chilled and frozen food offerings, in addition to its existing ambient offering.

A key area of focus for the Value Centre Cash & Carry network is ensuring that all customers benefit from the additional value and services provided by BWG Foods. This is particularly evident in the bespoke in-person training available to our Wholesale retail brand XL through the BWG Academy training and

eliminating 626 tonnes of food waste and saving more than 2000 tonnes of CO2-eq emissions from entering the atmosphere. We are installing solar panels at our locations around Ireland to reduce emissions from our electricity usage and 79% of the packaging we sell is either compostable, recyclable or reusable 85% of our own brand packaging is either compostable, recyclable or reusable – this will increase to 100% by 2025.

education centre. The Academy includes a high-spec kitchen, food preparation and food display fittings, along with auxiliary study rooms for theory education. Training at the centre ranges from practical food management skills to specific retail management skills. Of particular note is the Deli Profitability course, which is a practical workshop that is designed to enhance overall knowledge to help improve profitability

The continuing growth of the Value Centre Cash & Carry network is further complemented by BWG’s dedicated meat business, ‘William’s Gate’ and is the perfect example of how BWG continues to differentiate itself within the industry

William’s Gate is a leading supplier of highquality meats to discerning food businesses all over Ireland and is now a core part of the Foodservice offering from BWG Foods to Ireland’s leading restaurants, hotels, gastropubs, public and private institutions.

Of course, it is also imperative to be conscious of the wider responsibility that comes with operating a business like the Value Centre Cash & Carry network. The sustainability credentials of Value Centre have been further bolstered recently with a scaling up of surplus food donations to the charity FoodCloud. This initiative supplements the broader sustainability efforts of BWG Foods where significant progress has been made in reducing carbon emissions across all business operations.

Musgrave MarketPlace ‘Business Made Easy’ truck

Value Centre warehouse

Value Centre aisles

Paul Bealin,

Stonehouse

Name: Janice Gibney, chief operations manager, Stonehouse Company: Stonehouse

Q: Can you tell me a little bit about yourself and your role in the company?

A: I’m Janice Gibney, I have worked in the FMCG industry for more than 25 years and with Stonehouse for over 18 years. I was appointed Chief Operations officer of Stonehouse Marketing in April 2023.

Q: What has been the standout moment for your business so far in 2024?

A: Stonehouse has gone through considerable change in the past 18 months, we relocated office at the end of 2023, we have a new trading and marketing team in place, we launched our new company website, and most importantly we launched our company strategy which will serve as a blueprint for why and how we do business, so a lot of standout moments.

Q: In your opinion how does your business maintain its competitive edge in

the market?

Janice Gibney, chief operations manager, Stonehouse

A: We are a group of independent co-operating businesses with nationwide distribution reach, deeply locally connected, we respond to our customers’ needs professionally and competitively with agility and speed.

Q: As your customers’ day-to-day business lives are extremely busy, how have you innovated to ensure your service makes it as easy and convenient as possible for them to secure orders when needed?

A: E-commerce solutions are more relevant now than ever before, our members strive to develop this key area of their business through online ordering platforms to give customers access 24/7

Q: How have you adjusted to consumer trends including a greater focus on health and wellbeing and more adventurous palates, to guarantee your customers are able to meet these needs?

A: In Stonehouse we embrace NPD and changing consumer trends across all

categories, as our members are independent companies they can move quicker than others to ensure availability without long lead times for product set up and promotional implementation. This ensures we are as quick to market as possible when new innovations are launched.

Q: The cost-of-living crisis is showing no signs of abating. With this in mind – how are you working to ensure customers receive the best pricing and promotions?

A: Ensuring competitive pricing for our customers is always at the forefront of our minds, we work closely with our suppliers to ensure we get the best value for the consumer and end user We drive and develop our Homestead brand for retail to “Bring Value Home” and we focus on our White Hat brand in AFH to supply excellent quality products and reasonable prices to foodservice professionals nationwide

Q: Looking ahead to 2025, can you tell me about new innovative plans that the business has in place that your customers can expect to see implemented in the near future?

A: Stonehouse will celebrate its 25th Year in business in 2025 and we have exciting plans, working with suppliers and engaging customers will be key to ensure Stonehouse continues well beyond another 25. ■

A warm hearth

As energy costs rise, consumers are turning to traditional heating methods like fires, stoves, and outdoor fire pits to stay warm without breaking the bank, write Shauna Bernard

As energy costs continue to rise, finding cost-effective, safe, and convenient ways to heat homes has never been more crucial for shoppers. With the colder months approaching, consumers are seeking efficient heating solutions that help them stay warm without significantly increasing their energy bills. One of the most traditional yet enduringly popular methods of home heating remains the comforting glow of a fire, whether it’s in a fireplace, stove, or outdoor fire pit.

While the appeal of cosying up in front of a roaring fire is timeless, this year, it could also prove to be a practical way to lower energy expenses. The use of firelighters, coal,

Zip into warmth

As winter approaches, households are facing rising energy costs and searching for affordable, reliable, and efficient heating options. For the firelighter and solid fuel market, this presents both an opportunity and a challenge The demand for firelighters, fuels like coal and wood, and innovative sustainable products such as the ZIP 100% Natural Heat Logs, is set to rise as consumers seek costeffective heating solutions. Meanwhile, the phase-out of peat from the Irish market and the increasing focus on the environment are driving significant changes in product offerings. For businesses like ZIP, success in the 2024/25 winter season will depend on adapting to these shifts by providing a

briquettes, and other solid fuels provides a reliable heating alternative or supplement to central heating systems, which can be costly to run during the winter months.

These products offer an accessible way for households to heat specific areas without having to rely entirely on electricity or gas, allowing for greater control over energy consumption.

For retailers, ensuring a well-curated selection of heating products is essential to meet customer demand. Firelighters, coal, and briquettes should be key components of any

balanced product mix and targeting evolving consumer priorities.

The ongoing cost-of-living crisis has made price a top concern for many households. Heating, a necessity in colder months, becomes a financial strain for many.

Firelighters, an integral part of fire making, are essential for quickly and efficiently starting fires, making them a high-demand product during the winter In response, ZIP offers a range of traditional kerosene-based firelighters and natural firelighters to cover a variety of price points and consumer preferences. While kerosene firelighters remain a reliable and affordable option for many, natural firelighters are gaining ground as a sustainable alternative, offering a cleaner burn, making them an attractive option for eco-conscious consumers.

winter stock. Offering a variety of optionsranging from traditional solid fuels to more innovative, eco-friendly alternatives - can help cater to a wide range of consumer preferences and budgets.

Stocking high-quality, easy-to-use firelighters and fuels that ignite quickly and burn efficiently will appeal to customers looking for simplicity and reliability in their heating choices. By providing the right selection, retailers can help customers embrace the warmth of the season while keeping their energy costs in check.

A well-rounded product mix is crucial in today’s market. Alongside firelighters, we continue to offer conventional fuels such as kindling, coal and wood, which are still essential for many households. However, there’s an increasing need to provide sustainable alternatives. Enter ZIP 100% Natural Heat Logs made from sugarcane waste - an eco-friendly fuel source that demonstrates how waste materials can be repurposed into high-efficiency, renewable heating solutions. Sugarcane heat logs burn longer and have a lower carbon footprint than traditional solid fuels, making them a perfect fit for consumers seeking both sustainability and value

As we look ahead to winter 2024/25, marketing strategies must evolve to address

ZIP firelighters, heat logs and dried kindling

Carbon Neutral Briquettes and Eco Nuggets

WillowWarm Carbon Neutral Briquettes and Eco Nuggets are produced from sustainably grown and harvested Irish wood products and are manufactured in the Republic of Ireland.

Our Briquettes and Eco Nuggets can be used in all wood burning stoves, conventional open fires and outdoors.

Our products contain 1.5%-3% ash and 7-9% moisture which means:

Less cleaning and higher energy efficiency, Drier fuel with low moisture gives more heat per unit burned, Drier fuel causes less chimney fouling and Drier fuel promotes clean combustion.

both the cost-of-living crisis and the growing demand for sustainable products. Consumers are increasingly making purchasing decisions based on a product’s environmental impact, but cost remains a significant factor It’s crucial to highlight the dual benefits of our product range: value for money and quality Digital marketing offers a way to reach a broader audience to share the advantages of our products. Social media campaigns and content that educates consumers on the benefits of firelighters and fuels range can help raise awareness and drive sales.

Sales are expected to spike during the colder months, and preparing for this seasonal surge is critical. Ensuring adequate stock levels, particularly of ZIP traditional firelighters and sustainable fuel option, the ZIP 100% Natural Heat Logs, will help meet the growing demand from households looking for cost-effective, sustainable and quality options. Winter 2024/25 presents a significant opportunity for firelighter businesses to align with consumer values and build long-term loyalty in a rapidly evolving market.

Frank Cahalan, commercial controller Ireland, Standard Brands & withA

Heatlog replacing peat market

Q: What challenges have you faced in transitioning customers from peat to Heatlogs?

A: One of the main challenges in transitioning customers from peat to heat logs has been overcoming tradition. Peat has long been a staple in Irish households, and many are hesitant to switch due to its familiar warmth and burning experience.

Educating customers on the benefits of heat logs has been key Many are unaware of their efficiency, cleaner emissions, and longer burn times, especially with a sustainable option like sugarcane waste heat logs.

By focusing on education and highlighting the similarities to peat and the eco-friendly nature, we’ve successfully built customer trust and acceptance.

Marketing plans for winter 2024/2025

Q: What are your key marketing initiatives for Winter 2024/2025 to drive awareness and sales?

A: For Winter 2024/2025, we’re continuing with the “Start of a good time” campaign to drive awareness and sales, focusing on creating warm, memorable moments with our ZIP 100% Natural Heatlogs and firelighters The campaign begins with a winter radio push, promoting our ZIP 100% Natural Heatlogs and our ZIP High Performance All Purpose Firelighters, reaching listeners during peak times to highlight their role in making every fire the start of a good time

Supporting this, we’re investing in out-ofhome advertising, with billboards and six-

sheets placed in high-traffic areas, ensuring our products are top-of-mind as customers travel to stores. These visuals reinforce the “Start of a good time” messaging, building excitement around the idea that lighting a fire is the beginning of something special. Online, our social media campaign supports this message, targeting customers with engaging content, guiding them to online stores via link click ads. Shoppers will see our ads on platforms like Instagram, Facebook, google and TikTok, reminding them of our products before they even set foot outside Once in-store, eye-catching displays prominently showcase our range, making it easy for customers to find our products. This multi-channel approach ensures a seamless shopper journey that builds brand awareness and drives purchase

Sustainability – How the business has been making improvements

Q: How are you improving sustainability while maintaining product performance and cost efficiency?

A: We’ve made significant strides in improving sustainability while maintaining product performance and cost efficiency. Our production facility operates with 100% renewable electricity, ensuring a clean energy footprint. We’ve also adopted a zero-landfill policy, repurposing all waste for energy re-consumption, further reducing environmental impact.

In addition, we’ve doubled our target, saving 9.9 million litres of water and cutting total manufacturing wastage by 50%. These initiatives allow us to enhance sustainability without compromising the quality of our

firelighters Through efficient resource use and sustainable practices, we ensure our products remain high-performing and cost-effective for consumers.

Secondary displays / metal stand / POS FSDUs to disrupt the shopper journey

Q: How do your secondary displays or metal stands help increase product visibility in-store?

A: Our secondary displays and metal stands play a key role in boosting product visibility in-store by positioning items in high-traffic areas. These eye-catching displays attract attention, encouraging impulse purchases and making it easier for customers to find products. They allow us to showcase our seasonal range as well as offering an additional instore location for our products, increasing awareness and driving sales. The flexibility of our metal stands offers an additional permanent fixture and enables retailers to strategically place products in key areas of the store alongside complementary items, further enhancing visibility. Overall, they’re an effective way to create stronger brand presence and maximise product exposure in any retail setting.

Frank Cahalan, commercial controller Ireland, Standard Brands

& withA

Liam Mulcahy, sales director, Willow Warm and managing director, Stafford’s Eco Fuels

Fueling a greener future

Q: How long has Willow Warm been in production, and where is your company based?

A: Our biomass fuel production plant is based in Kells Co Meath and we have been selling Willow Warm Briquettes for over three years now.

Q: What sets Willow Warm apart from other solid fuel options in the market?

A: Sustainable, clean, carbon neutral briquette, guaranteed Irish, high heat output and low ash content and available nationwide

Q: Can you share how many briquettes Willow Warm produces annually and what this says about your production capacity?

A: We produce 40,000 tonnes of Willow Warm Briquettes annually in addition to wood pellets and Willow Warm’s Eco Nuggets.

Q: As an Irish company based in Meath, how does Willow Warm contribute to the local community?

A: We have 70 people employed locally working in our production plant in Kells.

Stay warm and save

Why superser heaters and butane cylinders are the smart choice for spot heating this winter

As the chill of winter approaches, many homeowners are considering the most efficient and cost-effective ways to keep their homes warm without breaking the bank. One popular option is the use of Superser heaters and butane cylinders for spot heating. Here’s why you should consider this versatile solution to keep cosy this winter

Cost-effective heating

Unlike central heating systems that require the entire house to be heated, a Superser heater

We currently sponsor Meath GAA and the Fairyhouse Races and we will continue to support the local community.

Our sales team have organised multiple on-site giveaway activations in local stores. The goal here is to try and educate the public on the benefits of using our carbon neutral solid fuel.

We have also organised these activations in some of Ireland’s largest retailers nationwide

Q: What are Willow Warm’s plans for growth in 2025, and how do you see the Irish solid fuel market evolving?

A: There has been an increase in the level of domestic stoves and other biomass appliances in the Irish market This is leading to record level demand for carbon neutral energy over the traditional solid fuels. Willow Warm is perfectly positioned to provide the market with the sustainable alternative to peat briquettes. We see our next step as expansion into the UK market with plans to sell our excess capacity to this market from 2025 onwards.

Q: How does Willow Warm ensure consistent quality and service in delivering eco-solid fuel to its retail partners?

A: Our manufacturing plant is state of the art and is highly automated with six briquetting lines and two pellets lines presentlyproducing over 100 tonnes daily of our Willow Warm briquettes to highest quality specifications.

living room, kitchen, or a home office, your heating solution is always within reach.

Safety and reliability

Modern Superser heaters are designed with built-in safety features, including oxygen depletion sensors and flame failure devices, ensuring that the heater shuts off if any issues arise Butane is also a safe and reliable fuel, especially with proper storage and handling, providing peace of mind alongside its warmth.

Choosing a Superser heater powered by butane cylinders is a smart and flexible option for keeping your home warm while controlling costs this winter ■ Superser heater

allows you to heat only the areas you’re using. This “spot heating” approach can significantly reduce your energy bills, especially during periods when you only need warmth in a single room. The price of butane cylinders remains competitive, offering an affordable alternative to electric or gas-powered central heating.

Portability and convenience

One of the biggest advantages of a Superser heater is its portability You can easily move it from room to room, ensuring warmth follows you wherever you go Whether you’re in the

Superser heater

Flogas Butane

Irish aisles are smiling

Donna Ahern outlines some of the heavyweight Irish contenders that deserve pride of place on shelves across the nation

Ireland’s commitment to quality and innovation is truly impressive, especially in the realm of local products. The PWC Consumer Insights Pulse Survey 2023 highlights a strong preference among Irish consumers to support local, with a significant majority willing to pay a premium for domestically produced goods. This trend offers a fantastic opportunity for brands to emphasize their contribution to the Irish economy and community

In the latest PWC consumer survey, consumers reported beginning their prepurchasing activities by scouring the internet to gather information about a particular product or service, compare prices, read reviews and consider retailers. This was the

Consumer Sandbox Report

What is Consumer Sandbox?

first time consumers were asked to identify their research preferences. Similar to global counterparts, 26% of Irish consumers ranked search engines as the top source of prepurchase information.

Following ShelfLife’s focus on standout Irish contenders will not only celebrate these brands but also encourage consumers to

choose local options that reflect both quality and national pride It’s a great time for brands to share their stories, showcase their craftsmanship, and connect with consumers who value authenticity and local impact. This alignment with consumer values can lead to increased loyalty and recognition in the marketplace.

Consumer Sandbox is a market research tool that offers highly targeted insights by asking the right questions to the right people, thanks to our precise shopper data. It enables rapid assessment of shopping decisions, product and brand perceptions, and spending behaviours, delivering comprehensive results to refine marketing strategies.

Objective

As a sample of our product offering ‘Public Perception Engine,’ this survey was conducted for ShelfLife to evaluate public perception and shopper behaviour around Irish brands. This survey was conducted with 500 participants.

Centra’s Irish food producers claim 19 awards at this year’s Blas na hÉireann

Blas na hÉireann, the Irish food awards, which took place from Thursday 3 October – Saturday 5 October in Dingle, Co Kerry

The grocery retailer’s producers took home four Gold awards, eight Silver awards and seven Bronze awards.

Celebrating and recognising the finest Irish food and drink products, Blas na hÉireann awards are the largest blind tasting event of quality Irish products on the island, with producers nationwide competing for the prestigious accolades.

The big wins include 10 products from the Inspired by Centra range, including three Gold Awards – Inspired By Centra Berry Coulis with Yogurt and Granola and Inspired By Centra Overnight Oats, Vanilla

Cleeve’s Irish Confectionery: Ireland’s oldest surviving confectionery brand

Cleeve’s Irish Confectionery, a beloved name with Irish families, boasts a rich history that stretches back to 1882. Founded in Limerick, Cleeve’s quickly became synonymous with traditional Irish sweets, particularly its iconic toffee that was enjoyed all around the world and a variety of other treats made from the finest dairy ingredients. For generations, Cleeve’s has been a symbol of joy and nostalgia, capturing the hearts of confectionery lovers across Ireland.

After a hiatus, Cleeve’s made a triumphant return to the market in 2018 represented by Ampersand. The reintroduction was met with widespread delight, as many loyal fans celebrated the return of family favourites like Original Toffee, Original Iced Caramels, and Cleeve’s range of chocolate bars. Since then, Ampersand have successfully reignited the

Yoghurt with Blueberries & Strawberries both by FreshCut Food Services as well as the Inspired By Centra Cold Pressed Turmeric Shot by Sunshine Juice.

The Inspired by Centra range is ‘expertly created to bring customers a range with value in mind without compromising on taste or quality’.

Other award winners within the Inspired by Centra range include new salad ranges –Inspired by Centra Chicken & Miso Salad (bronze) and Inspired by Centra Torn Ham, Free range egg and Coleslaw salad (silver), made by the producer Deli Lites.

Key award winners from the Centra range include customer favourites such as Centra Belgian Chocolate Brownie slices by Couverture Desserts, Centra Crème Fraiche by

Clona Dairy and Centra Irish rapeseed Oil by Newgrange Gold.

Speaking of the awards, Luke Hanlon, managing director, Centra, stated: “As the leading Irish convenience retailer, we take pride in offering high-quality Irish produce to our customers.

“The fact that our trusted suppliers have won 19 accolades at this year’s awards is a testament to this commitment.

“The Blas accreditation highlights the quality of Centra’s products from trusted Irish suppliers, available across our network of Centra stores nationwide.”

Now in its 17th year, Blas na hÉireann, sees competition from a range of topquality Irish producers across 32 counties.

brand’s heritage while embracing modern values, which included a packaging rebrand and recipe upgrade last year Now based in Newbridge, Co Kildare, Cleeve’s supports Irish jobs and continues to contribute to the local economy.

Cleeve’s dedication to quality has remained steadfast throughout its history The brand exclusively uses the finest locally sourced dairy ingredients, ensuring every product retains the rich, creamy flavour loved by generations. Additionally, Cleeve’s chocolate bars now contain 30% cocoa solids and are palm oil-free, highlighting their commitment to sustainability and responsible sourcing.

As a member of Origin Green, Ireland’s national sustainability programme, Cleeve’s is committed to maintaining environmentally

responsible practices. The brand’s recyclable packaging also displays the “Guaranteed Irish” symbol, showcasing its dedication to Irish-made produce. By buying Cleeve’s, consumers are supporting Irish brands and making better choices for their communities and Ireland as a whole Cleeve’s holds the distinction of being Ireland’s longest-surviving confectionery brand, a title worn with pride With its timeless appeal, iconic treats, and sustainable ethos, Cleeve’s continues to bring sweetness and joy to Irish confectionery lovers, ensuring that the brand’s legacy lives on for generations to come For more information visit cleevesirishconfectionery.ie or follow on Facebook and Instagram. To stock Cleeve’s products, contact your local Ampersand representative or call Ampersand on 01 413 0100

Irish Cream Liqueurs – just got better!

Coole Swan was established in 2012, operated by Mary Sadlier and Philip Brady from their fifth-generation family farm in County Meath, at the heart of the Boyne Valley. It is meticulously crafted from single malt Irish whiskey, and rich white Belgian chocolate and their own dairy cream. This combination delivers a unique experience of smoothness and sophistication, setting Coole Swan apart from traditional cream liqueurs. Each bottle reflects a commitment to excellence, sustainability, and ethical sourcing, supporting both the environment and local communities. As the #1 Irish cream liqueur, Coole Swan is known for its luxurious taste and innovation, enjoyed worldwide You can find Coole Swan nationwide in most major supermarkets, select independent stores, and off-licences. For those interested in stocking Coole Swan, feel free to reach out to Mary at mary@ cooleswan.com. Experience the perfect blend of tradition and refinement, where every sip celebrates Irish heritage and exceptional quality

A selection of Cleeve’s chocolate bar

Dermot and Liz Skehan, Fresh Cut win Gold for their Inspired By Centra Overnight Oats as well as their Berry Coulis

Hannah O’Neill, Deli Lites won Silver for Inspired by Centra torn ham, free range egg & coleslaw salad

Pat Farrell of Folláin wins for Inspired By Centra Raspberry Jam

Donegal Catch is Ireland’s

number one frozen fish brand for almost 40 years

Supporting responsible fishing practices, Donegal Catch work closely with Irish fish suppliers to source the best quality fish, fully traceable back to the boat. For Irish haddock, whiting and hake, Donegal Catch is a key stake holder in the Bord Iascaigh Mhara (BIM) backed Fishery Improvement Projects (FIPs), which focus on improving the sustainability of Irish fisheries and procure 100% of its haddock, whiting and hake from Irish co-ops, fishermen and fisherwomen who are members of the FIPs.

Last year, Donegal Catch launched a Fishcakes range with three delicious options - Irish Haddock Ginger & Chilli, Irish Hake Lemon & Parsley and Atlantic Salmon. Designed with busy professionals, couples and families in mind and with two portions per pack, they are perfect as a starter, for lunch or a midweek evening meal. Developed and made in Ireland using responsibly sourced fish, fluffy mashed potato and Donegal Catch’s signature golden breadcrumbs.

Donegal Catch also launched Irish Breaded Hake Family Pack. The hake fillets are made with 100% Irish hake, responsibly caught in Irish waters and produced in Ireland. All products come in fully recyclable packaging and can be cooked from frozen, in the air fryer or oven.

Of cask and copper

Fercullen’s celebrated Single Malt is the first Irish whiskey distilled in Co Wicklow in over 100 years, now brought to its customers at full cask strength.

Fercullen Single Malt Cask Strength evolved following a number of sampling events with different whiskey societies across the country This spirit consistently received positive responses and the team at Powerscourt Distillery were confident that a Cask Strength version of Fercullen Single Malt would be a popular addition to Fercullen portfolio A whiskey of five years of age, allows fans of Fercullen Whiskey to taste the Spirit of Wicklow in its purest form; natural colour and non-chill filtered.

Originating from the iconic Powerscourt Estate, Fercullen aims to inspire a new legacy of whiskey-making for future generations. By combining the purest Wicklow Mountain water and locally grown barley with their expert craftsmanship, Fercullen creates a whiskey that embodies the true Spirit of Wicklow. Under the guidance of award-winning master distiller Paul Corbett, Fercullen has established itself as an unrivalled leader in Irish Single Malt.

Fercullen strives to be recognised as the premier Irish Single Malt. Triple distilled in copper pot stills at Powerscourt Distillery

and exclusively matured in ex-bourbon barrels, Fercullen allows the true nature of the spirit to shine Drawing authentic inspiration from its unique location, this cask strength single malt whiskey exceeds expectations. Celebrate the extraordinary with every sip of Fercullen Irish whiskey

For those who appreciate their Single Malt, Fercullen Single Malt Cask Strength offers an even more intense experience at 56.6% ABV. Available at all good retailers, it is the ultimate expression of Single Malt excellence.

For more information about Powerscourt Distillery and its award-winning whiskies, visit www.powerscourtdistillery.com. Fercullen is stocked through Barry and Fitzwilliam.

OF CASK & COPPER

Lily O’Brien’s launched new Luxury Collection

Lily O’Brien’s is the largest of the Irish brands in the premium box chocolate market in Ireland and is the second largest brand overall in the total premium box chocolate category (Source: Nielsen MAT Dec 2023). From the bestselling decadently indulgent Desserts Collection, the Ultimate Chocolate Collection, Truffles and some exciting new products, Lily O’Brien’s has the perfect product range to suit your shoppers needs this Christmas.

New products are a key driver of confectionery category growth and Lily O’Brien’s are launching three new collections in Ireland to delight shoppers in search of the perfect gifts to impress

If you Keogh, you know

100% Irish, from crop to crisp, Keogh’s have been farming the fertile land of North Country Dublin for over 200 years and are experts in growing and producing Ireland’s finest potatoes. Keogh’s are renowned for its premium quality award-winning innovative flavours, that excite and delight consumers with every bite.

Last year Keogh’s soared to snacking stardom with their Sweet Chilli Crisps, clinching not one but three prestigious awards; the Great Taste Award, Blas na hÉireann, and the Irish Quality Award. Building on this success, Keogh’s launched Spicy Sweet Chilli in their Crinkle Cut Range This

friends and loved ones this festive season.

Lily O’Brien’s are proud to launch the Luxury Collection where every bite exudes luxury and indulgence. This beautifully designed large box of 27 chocolates with nine delicious recipes explores a world of sumptuous textures and flavours. Each chocolate is a luxurious treat to captivate the senses. From Rapturous Raspberry to Caramelised biscuit bliss, Truffle Decadence and Coffee & Biscotti this collection really is a feast for the senses.

The much-loved Desserts Collection and the Ultimate Chocolate collection are both ranked in the top 10 chocolate collections in the premium inlaid box category (Source Nielsen MAT Dec 2023) and are must stock items for the season.

This year the brand is introducing a large, limited-edition box of Dessert Chocolates with

innovative addition caters to crinkle cut enthusiasts, promising an extra crunch and an extra kick of spice. Crafted in small batches on their farm, Keogh’s maintains its commitment to quality by using potatoes grown in their own fields, paired with the finest sunflower oil. Each batch is a testament to their dedication to local sourcing, as ingredients are carefully selected from Irish suppliers. The fusion of traditional Thai spices with locally grown Irish Sweet Chillis, courtesy of Taylor’s in Lusk, North County Dublin, creates a symphony of flavours that tantalizes the taste buds.

Keogh’s are proud family heritage, hard work and are deeply committed to producing Ireland’s finest potatoes, crisps and snacks that are truly Grown with Love in Ireland. This passion has not gone unnoticed and this year alone, Keogh’s have been the proud recipients of three Irish Quality Food & Drink Awards and two Blas na hÉireann awards.

Discover The Busker small batch double aged collection

The Busker Small Batch Whiskeys are double matured by using a limited number of casks accurately selected by the team in Royal Oak Distillery, Co Carlow. These exclusive releases are the best expression of what the Royal Oak Distillery has to offer within the Premium category

The first in this collection was released in late 2023, is the multi award-winning Single Pot Still Small Batch. Double aged in Bourbon

a seasonal twist! Each festive box contains 24 chocolates with nine recipes including four new limited-edition chocolates: Berry Eton Mess, Dark Orange, Triple Chocolate Shot, Spiced Latte.

Lily O’Brien’s are also launching a large variety box of truffles perfect for sharing with friends and family at get togethers over the festive season. The current range of three single flavour 200g truffle boxes will be joined in store this year by new Assorted Chocolate Truffles 337g .Each box of Assorted Truffles contains four delicious recipes-Milk Chocolate Salted Caramel, Vanilla and a new Dark chocolate truffle with a milk chocolate centre. O’ooh so delicious and the perfect addition for any occasion.

Supported with an ATL campaign including Radio, Digital Advertising, Press, PR and impactful POS for instore display.

The campaign message ‘For the ones you really know’ positions Lily O’Brien’s with consumers as the ideal gift to choose for family and friends to show how well they are known and loved.

For a successful Christmas season and to continue to grow your sales this year make sure to stock Lily O Brien’s this Christmas Season. All Lily O’Brien’s chocolate collections are made in Ireland, each chocolate is crafted with a commitment to quality and flavour to bring joy to all chocolate lovers. Available to order through Tennant & Ruttle, contact your Sales Representative for more information. www.lilyobriens.ie

and Oloroso Sherry Casks, and non-chill filtered to preserve the taste and aromas. Tasting Notes include fruit notes, raisins, sultanas, prunes and figs, warming spice ginger & cinnamon. Long, smooth and mellow finish. On the nose, the Single Pot Still gives leathery, profoundly rich, complex, robust, fresh pipe tobacco, aromatic, rounded and perfectly balanced aromas. Best enjoyed neat, or on the rocks.

The Small Batch Single Pot Still has won Gold at the San Francisco World Spirits Competition 2023, Silver at the World Whiskey Awards 2024, and 93 points in the Ultimate Spirits Challenge 2023.

With a new take on the packaging side, the Small Batch Single Pot Still is corked, and has the Royal Oak Distillery embedded into the glass, this new look will be what we see for the Busker Premium Single range later this year

The Busker is proudly distributed by Barry & Fitzwilliam.

The Busker

Lily O’Brien’s Assorted Chocolate Truffles Sweets

Lily O’Brien’s Luxury Collection

Keogh’s Sweet Chilli Crisps

SuperValu Irish producers celebrate 102 wins at the Prestigious 2024 Blas na hÉireann Awards

Producers of SuperValu, Ireland’s largest grocery retailer, celebrated another successful year at the Blás na hÉireann awards, taking home 102 awards in recognition of their outstanding products. This brings the total number of awards won by SuperValu producers over the last three years up to an incredible 315 awards across SuperValu Own Brand, SuperValu Signature Tastes, Food Academy, The Happy Pear and Moo’d Ice-Cream.

SuperValu’s Irish producer wins include 29 Gold, 21 Silver, and 32 Bronze awards, along with several speciality categories. These wins celebrate the exceptional quality and innovation of SuperValu’s Irish producers, showcasing the depth and variety of products proudly sourced throughout the country

SuperValu’s Signature Tastes and Own Brand range took home a total of 38 awards. Included in the Gold award line up was SuperValu Signature Tastes Sweet Tomato & Chilli Chutney produced by Irish producer Folláin. Folláin who took home a total of 1 Gold and 2 Bronze awards, specialise in Fresh Fruit Preserves, Marmalades, Jams, Relishes, Salsas, and Chutneys Situated in the heart of rural West Cork, their delicious products are crafted from 100% natural ingredients.”

Food Academy producers, a cornerstone of SuperValu’s support for start-up and

early-stage food and drink Irish businesses also celebrated a fantastic year, collecting an impressive 64 awards, including ‘Supreme Champion’ for Shannon Forrest and Declan Malone from Rívesci in Co Tipperary, ‘Best Artisan Producer‘ for Valentia Island Vermouth from Co Kerry and ‘Best Start Up‘ for Killadoon Milk from Co Kildare. Food Academy producers also collected three Chef’s Larders for Coole Farm’s Mixed Leaves, Clonmore Farm’s Spinach Leaves and Roll It Pastry’s Puff Pastry

Baska Bakery from Co Meath, a fifthgeneration bakery and a Food Academy producer, won Gold for their Organic White Country Sourdough. Baska Bakery specialise in naturally leavened sourdough bread made with just flour, water, and salt. Using only organic flour, their bread undergoes a threeday fermentation process, enhancing its digestibility and giving it a unique, delicious flavour

Luke Hanlon, managing director, SuperValu, said: “2024 has been another incredible year for SuperValu’s Irish Producers at the Blas na hÉireann awards, with our local Irish producers once again being recognised for their

exceptional quality, range and innovation. This year SuperValu’s Irish producers took home a total of 102 awards, including 64 awards for our Food Academy producers. Supporting Irish food producers is at the heart of what we do at SuperValu and it’s fantastic to see our producers gain the recognition they deserve. We remain committed to championing the best of quality Irish food.”

SuperValu has long championed locally, Irish-sourced food and drink, working with more than 1,800 suppliers, and this year’s wins further emphasise the variety and excellence across all categories: from meats and dairy to innovative new products.

Now in its 17th year, the Blas na hÉireann awards remain Ireland’s most prestigious food and drink competition, showcasing the best products from across the island of Ireland. With thousands of entries across 100 food and drink categories, SuperValu’s continued success at the awards highlights the retailer’s commitment to the very best quality Irish food and drink.

SuperValu Irish producers at Blas na hÉireann Awards 2024

Killadoon Milk, Food Academy producers, SuperValu at Blas na hÉireann Awards 2024

Baska Bakery, Food Academy producers, SuperValu at Blas na hÉireann Awards 2024

Valentia Island Vermouth, Food Academy producers, SuperValu at Blas na hÉireann Awards 2024

O’Donnell’s launch a delectable new crinkle cut crisp flavour

Introducing the classic prawn cocktail crisp from O’Donnell’s. O’Donnell’s, the makers of Ireland’s best-selling hand-cooked crisp, is thrilled to introduce the latest addition to the Crinkle Cut Furrows family, Classic Prawn Cocktail Flavour.

This delectable new flavour has been carefully crafted for your enjoyment, with each bite designed to be relished. Elevate your evenings during the colder autumnal months and unwind on the sofa with the exquisite taste of O’Donnell’s. Bring your friends together for that much-needed catch-up and delight your guests with the perfect fusion of savoury and sweet, with hints of tanginess that are guaranteed to indulge the senses.

The O’Donnell family hails from Seskin Farm, Co Tipperary and has over 300 years of expertise, passed down through seven generations, perfecting the art of potato growing, yielding the finest quality hand-cooked crisps that fans of the brand have come to expect.

The Crinkle Cut range is inspired by the deep grooves of the furrows that are ploughed on the O’Donnell’s family farm when the potato seeds are sown. The deep ridges in the crinkle cut crisp deliver even more mouth-watering flavour and satisfying crunch with every bite.

O’Donnells Crinkle Cut Furrows are now available in five mouth-watering flavours: Ballymaloe Relish & Cheddar Cheese, Sour Cream & Onion, Mature Cheddar & Red Onion. Irish Cider Vinegar & Sea Salt and Classic Prawn Cocktail.

The siblings behind the brand, Ed and Kate O’Donnell said “We are thrilled to introduce the newest member of the Crinkle Cut Furrows range The Classic Prawn Cocktail flavour combines sweet and savoury flavours perfectly, resulting in a true taste sensation. We are so excited for our customers to embark on this culinary journey with us, we hope they love it as much as we do.”

As always, O’Donnells crisps are gluten free and suitable for vegetarians, with no artificial colours or flavours and no MSG/GM ingredients.

Ireland’s leading indigenous grocery brand

Tayto, Ireland’s number one crisps and snacks brand*, is also the country’s leading indigenous grocery brand**. As the market leader, Tayto consistently captures the hearts of the nation, year after year topping polls as the most missed brand by Irish expats***.

This year, Tayto proudly celebrates its 70th anniversary

Despite its long history, Tayto remains as vital today as ever, offering a diverse range of crisps and snacks to suit every taste Its enduring success is driven by continuous innovation and new product development that both energize the market and shape consumer trends.

Tayto’s success is also fuelled by strategic campaigns that resonate with broad audiences across multiple platforms, combined with striking in-store activations that enhance the consumer shopping experience. Mr Tayto, the brand’s iconic mascot, continues to entertain fans on social media, particularly connecting with Gen Z through his popular TikTok presence.

Looking ahead, Tayto has exciting plans to support upcoming ATL campaigns, including promoting the recently launched Tayto Cornados and the much-anticipated return of its magical Christmas advert this December

Through these engaging activities, Tayto remains top of mind for consumers and a staple on shopping lists. For seven decades, Tayto has been the nation’s favourite crisp, spreading joy both at home and abroad, alongside its beloved mascot, Mr Tayto. Tayto - the Original Irish Crisp, since 1954.

* Based in part on data reported by NIQ through NielsenIQ Database for Crisps & Snacks for 52 week period ending 29th Sept 2024, for Ireland Multiples and Retail Channels. Copyright © 2024

**Checkouts Top 100 FMCG brands 2024

***Annual Brand Preferences Amongst the Diaspora study, undertaken by Behaviour & Attitudes on behalf of Checkout magazine

O’Donnells Classic Prawn Cocktail flavour is available nationwide in 125g share bags for €2.99

Aldi celebrates 40 wins at Blas na hÉireann Irish Food Awards

Aldi and its team of Irish suppliers and producers enjoyed success at this year’s Blas na hÉireann Irish Food Awards, walking away with 40 awards across multiple categories, including 15 gold medals, 12 silver medals and 13 bronze medals.

The extremely competitive and renowned food awards were presented on 4 October at a ceremony in Dingle, Co Kerry, where the very best of Irish food was on display.

Standout winners

Among the standout winners was the Specially Selected Irish Wagyu Rib Eye Joint with Irish Atlantic Sea Salt and Cracked Black Pepper Infused Beef Marrow which was awarded a prestigious gold medal in the Beef- Roast category This product is produced exclusively for Aldi by ABP Cahir

This year, Aldi’s gold medal-winning products were produced by Oakpark Foods, ABP Cahir, Silverhill Duck, IGWT, Cashel Farmhouse Cheesemakers, Crust & Crumb Ltd, O’Haras Bakery, Folláin, and CPAC Foods to name a few – highly valued Irish suppliers whom Aldi is proud to collaborate with all year round.

At Aldi, we are proud to partner with producers up and down the country to

deliver the very best quality Irish produce to our customers,” said Colin Breslin, managing director, Buying & Services, Aldi Ireland.

On behalf of everyone at Aldi, Breslin congratulated its suppliers and buying teams on this fantastic achievement.

The charm of Carroll’s of Tullamore

Carroll’s of Tullmore has a long history spanning over 45 years, producing the finest quality hams since 1979 Priding itself on going the extra mile Carroll’s of Tullmore ensures that each and every product leaving its premises passes its quality standards so that, its customers, can rest assured you are getting the finest quality product each and every time

A familiar household brand nationwide wellknown for its cooked meats and ready meals portfolio The charm of Carroll’s of Tullamore is the result of a combination of time-honoured practices, care, quality ingredients and a commitment to delivering the best for its customers.

Carroll’s of Tullamore’s portfolio has expanded to meet changing consumer needs with an assortment of premium-quality deli meats, conveniently pre-packaged to cater to the preferences of today’s customers. With the strength of Sofina Foods Europe behind the brand, Carroll’s of Tullamore anticipates an exciting chapter ahead. ■

Classic Prawn Cocktail Crinkle Cut Crisps

Souper duper

When it comes to rustling up an inexpensive, healthy meal in a hurry, canned products such as soup makes the perfect comfort food or after school snack. ShelfLife reports

Soup is a strong and reliable choice for consumers, particularly during challenging times. Whether driven by the pandemic or inflationary pressures, canned products like soups and baked beans continue to serve as go-to options for convenient, affordable meals.

Canned soups, in particular, have evolved

Hot and hearty

Avonmore, a trusted leader in dairy and food products, has announced the launch of its latest innovation: Avonmore High Protein Soups. The brand carried out extensive research and found consumers were looking for more from their soup Designed to meet the growing demand for healthy, convenient meal options, Avonmore’s soups are packed with flavour, naturally high in protein, a great source of fibre and gluten free

Each bowl of Avonmore high protein soup offers a perfect balance of taste and nutrition, ideal for those seeking to fuel their active

from being just basic pantry staples to offering a diverse range of options catering to different tastes and dietary needs. This includes not only classic varieties like tomato or chicken noodle but also more sophisticated flavours, such as organic, plant-based, or lowsodium soups. Many brands are focusing on

lifestyles. Whether you are looking to boost your protein intake, support muscle recovery or simply enjoy a wholesome, satisfying bowl of soup, Avonmore’s new high protein soup range provides the perfect solution.

Key features

• High in Protein: With naturally high protein content, each serving supports muscle repair and growth, making it an ideal choice for fitness enthusiasts and anyone focused on maintaining a balanced diet.

• Gluten Free: suitable for those with gluten sensitivities or anyone opting for gluten free

meeting consumer demands for healthier, clean-label products while ensuring affordability Retailers, therefore, are encouraged to offer a robust, varied range in the canned goods aisle, ensuring they meet the demand for both traditional comfort foods and modern healthconscious alternatives.

options, without compromising on taste or texture.

• Packed full of flavour: Made with the finest ingredients, these soups deliver rich, hearty flavours that satisfy with everyone spoonful.

• Available in the three delicious flavours; Chunky Chicken & Veg, Chicken Masala and Red Lentil Dahl Soup which were designed to meet a range of flavour preferences.

The new range is available in the soup aisle in all major supermarkets across Ireland for RRP €3.25.

Avonmore’s Chicken Masala High Protein Soup

Avonmore’s Red Lentil Dahl High Protein Soup

Avonmore’s Chunky Chicken & Vegetable High Protein Soup

Share your warmth

ALONE and Cully & Sully announced a new partnership around sharing the warmth with older people across Ireland this winter ALONE has delivered more than 29,000 individual supports to older people so far this year, but expect to reach 40,000 by the end of winter

These supports range from help with loneliness and isolation to support with grant applications and everything in between.

Cully & Sully, who celebrate 20 years in business this year are donating €20,000 to support the work of ALONE, matching any donations their customers make and promoting this on their lids in stores nationwide

Cully Allen, founder of the company visited ALONE walk in Dublin and gave a cooking demonstration with the help of some of the older people ALONE works with.

Keeping warm is a health issue for older people, that goes beyond just comfort, and the high energy costs we all are experiencing make decisions about heating very difficult. The sacrifice can be between heating and eating.

“We have had to continue to grow our services in response to an ever-growing demand. We are urging everyone to be mindful of older people in our society this winter, not only due to the economic repercussions of the worst cost of living crisis in almost 40 years but that many older people, particularly those who are living alone, are impacted by loneliness,” said Sean Moynihan, chief executive officer, ALONE.

Winter is a very busy time for ALONE and its volunteers, and staff will be checking in, supporting and sharing their time with older people across Ireland.

“It’s an achievement for us that Cully & Sully is turning 20 years old this year The support of our customers has made this milestone possible We are chuffed to be growing older and we want to help ALONE, who are supporting so many older people in Ireland, to age at home safely and securely,” said Cully Allen, founder, Cully & Sully

Cully & Sully have come on board for

ALONE’s “Share Your Warmth” campaign this Autumn and are going to match the nation’s donations up to €20,000

Cully & Sully hope its limited edition soup lids encourage people to donate and spend

lunchtime with an older person in their life. The special promotional packs are available in stores nationwide

If you or someone you know needs support this Winter, please call our National Support and Referral Line on 0818 222 024 from 8am –8pm, seven days a week.

ALONE operates 365 days a year so we will be there to take your call when you need us most.

Heart of mealtimes

Erin soups have been at the heart of mealtimes across Ireland since 1963. A muchloved Irish brand, its soup recipes capture the rich delicious taste of quality ingredients, every time

Perfected over 60 years, Erin’s range includes Simmer Soups, HotCups and Condensed soups and are available in a wide variety of flavours - from traditional Irish favourites like Oxtail to Mediterranean classics like Minestrone Erin soup favourites are also available in Gluten Free

Whether it’s a hot pick-me-up on a cold winter’s day, or an ingredient that’s used to create family favourites like hearty casseroles or creamy pasta bakes, Erin soups are bursting with savoury flavour and aromas and are loved and trusted by generations.

Cully & Sully’s visit to ALONE walk

Soup just got healthier

Purepower has a new Game changing soup range that delivery all the nutrients your body needs as well as key ingredients to aid your gut Microbiome that can support your overall health.

Detailed gut research has proven that up to 80% of our immunity resides in the gut so this new range of POWER Soups deliver the ingredients and nutrients we need.

Powersoups

• Protein Packed

• Low Fat

• Low Sugar

• Low Calorie

• High Fibre

• Two Of Your Five A Day

• Packed With Vitamins

• Packed with minerals

Immunity + Chicken & Vegetable soup

A healthy outside starts on the Inside! Your gut microbiome is your body’s super power! This massive ecosystem of trillions of microbes helps us fight bad bacteria & toxins. This soup has key ingredients and nutrients that aid and promote a healthy gut delivery a healthy you.

Digestion + Tomato & Herb soup

Our digestive system has its own nervous system, which is sensitive to emotions like

anger, anxiety, sadness & elation, so when we hear terms like ‘hangry’, ‘gut feeling’ & ‘butterflies’ this is our gut, not our brain giving you emotional signal. The key ingredients in this soup aid guy health to support your overall health.

Replenish + Vegetable soup

Its vegetable packed soup supports the trillions of bacteria in your gut by replenishing the nutrients and vitamins they need to flourish and protect you from within!

Nourish + Super Green soup

Your Ma has been banging this drum all your life, Eat your greens! But why? Its Super Green Soup is packed with broccoli, peas, mint & spinach that are packed with fibre, folate, Vitamins A, C & K that aid growth of healthy gut bacterial and overall good health.

Its Power Soups are available to order to all retailers, to stock this range contact sales@ purepowernutrition.com or tel: 01 413 3758. ■

Irish Wine Show Star Award winners announced 2024-2025

The National Off-Licence Association (NOffLA) has revealed the winners of its prestigious Irish Wine Show Star Awards, celebrating 55 exceptional wines across multiple categories

The National Off-Licence Association (NOffLA) has awarded its annual Irish Wine Show Star Awards to 55 wines this evening.

The annual event, now in its 23rd year, was hosted at the Morrison Hotel in Dublin.

The winning wines from the Irish Wine Show Star Awards will be available to consumers from NOffLA outlets across Ireland.

Retailers at risk

At the event, NOffLA also expressed the disappointment of its members that Ireland continues to levy the second highest excise on wine across the EU and UK.

NOffLA hopes to see a reduction in excise duty as part of Budget 2025, which will help

ease the high cost burdens experienced by many independent off-licences in the last year

NOffLA, along with the Drinks Industry Group of Ireland (DIGI) called for a 15% excise rate reduction over two years in Budget 2025 to bring Ireland’s alcohol excise regime in line with European levels and to also help protect the commercial viability of businesses within the Irish drinks sector

“I want to congratulate all of the winners this evening and thank everyone who submitted an application this year,” said Cathal McHugh, chairman, NOffLA.

McHugh noted that Irish drinks sector businesses are burdened with the second highest levels of alcohol excise in the EU and UK,

Winners on the night

2024-2025 Gold Star Award winners

Old World White under €12Parlez Vous Sauvignon Blanc

and excise increases from a decade ago remain in place and continue to impact small, independent businesses.

“We hope that an excise

Old World White under €15Paparuda Reserva Chardonnay Fetească Regală, Cremele Recas

Old World White under €20 Casal de Ventozela Alvarinho

Old World White under €30 Conde Valdemar Finca Alto Cantabria Blanco Viñedo Singular

reduction will be included in Budget 2025 tomorrow given the increasingly uncertain economic conditions these businesses now face,” said McHugh.

Ampersand Wines

Febvre Wines

Cassidy Wines

Febvre Wines

Old World Red under €12Imprudente2022Grace Campbell Wines

Old World Red under €15Domini del Leone Veneto RossoNVMackenway Wines

Old World Red under €20 Casa Relvas Argonez2022Grace Campbell Wines

Old World Red under €30 Herdade De Peso 'Trinca Bolotas' Tinto2021Liberty Wines

New World White Under €12Antares Sauvignon Blanc 2024 Ampersand Wines

New World White Under €15Nika Tiki Marlborough Sauvignon Blanc 2023 Grace Campbell Wines

New World White Under €20 Massey Dacta Sauvignon Blanc 2023 Ampersand Wines

New World White Under €30 Framingham Marlborough Sauvignon Blanc 2023 Liberty Wines

New World Red under €12Doña Paula Estate Malbec 2022 Bibendum Ireland

New World Red under €15Doña Paula 1100 Malbec 2016 Bibendum Ireland

New World Red under €20 Penfolds Koonunga Hill Shiraz Cabernet 2022 Bibendum Ireland

New World Red under €30 KAIKEN Disobedience By Francis Mallman

Rose Under €20

Sparkling Under €30

Champagne Under €80

Liberty Wines

Bardolino Chiaretto (Rosé) DOC, Monte del Frà2023Febvre Wines

Crémant de Limoux Rosé Brut, Cuvée Françoise NV Febvre Wines

Champagne Prestige Des Sacres - Brut NV Ampersand Wines

Orange Wine Under €30 Domaine Lafage 'Taronja' 2022 Mackenway Wines

Non-alcoholic Red Under €15Santa Rita 120 De Alcoholised Cabernet Sauvignon 2021 Bibendum Ireland

Non-alcoholic White Under €15Santa Rita 120 De Alcoholised Sauvignon Blanc 2023 Bibendum Ireland

Non-alcoholic Sparkling Under €15Leitz Zero Sparkling Riesling NV Mackenway Wines

Old World Red under ¤30 RED WINE OF THE YEAR

Old World White under ¤30 WINE OF THE YEAR

Herdade De Peso 'Trinca Bolotas' Tinto2021Liberty Wines

Conde Valdemar Finca Alto Cantabria Blanco Viñedo Singular 2021 Febvre Wines

Winners of Irish Wine Show Star Awards

Labelling regulations

NOffLA also raised their concern around the upcoming Alcohol Labelling regulations which will come into force in May 2026 and require alcohol products to be labelled with cancer and health warnings to be and alcohol retailers to display health warning notices.

NOffLA reiterated their opposition to Ireland taking this unilateral action and called for Ireland to follow a common EU approach to introducing alcohol labelling.

McHugh added that “We are also highly concerned about the planned implementation of the Alcohol Labelling regulations under section 12 of the Public Health (Alcohol) Act 2018 which

will cause unnecessary and serious repercussions for both our members and the wider drinks industry.”

Along with other industry groups, McHugh noted that NOffLA will continue to oppose this unilateral decision and campaign for a common EU approach to the introduction of alcohol labelling.

Star Awards winners

In excess of 600 wines were submitted to the Star Award adjudication panel of NOffLA judges and independent wine journalists.

Award symbols on each bottle

Each of the winning wines will be sold in NOffLA member outlets across the country and will be recognisable by distinctive

Points were awarded on the basis of appearance, smell, taste and value for money criteria, and the winning 55 were selected as the best wines from key suppliers across a number of price categories.

In the pre-Christmas period NOffLA members will promote the Irish Wine Show Star Awards 2024-2025 Collection as ideal Christmas gifts, in a variety of special gift packs. ■

(L-R) Aidan Farrell and Rachel Coogan (Febvre Wines)

Lindt

Lindt Lindor celebrates 75 years with new dark mint flavour

Lindt Lindor is celebrating its 75th year anniversary with the launch of a brand-new flavour – Lindor Dark Mint.

As the number one boxed chocolate in Ireland, Lindor continues to captivate the taste buds of chocolate lovers with its unmatched quality and smooth-melting experience.

Crafted by Lindt’s Master chocolatiers in Switzerland, the new Lindor Dark Mint flavour combines the rich, velvety texture of Lindt’s premium dark chocolate with a refreshing hint of mint.

This combination promises a uniquely indulgent taste experience that is perfect for any occasion – whether as a special treat for yourself or a thoughtful gift for someone special.

“Our new Lindor Dark Mint truffle is a celebration of our heritage of craftsmanship and innovation, offering our Irish customers a delightful twist on the classic Lindor experience,” said said Ciaran Owens, marketing director, Lindt Ireland.

The Lindor range, known for its signature smooth-melting centres, is a firm favourite among Irish consumers. Available in truffles, bars, and sticks, Lindor offers a variety of flavours to suit every taste

In 2023, Ireland’s love for Lindor was evident, with over 90 truffles sold every minute throughout the year, making it the top choice for chocolate enthusiasts across the country!

Lindor Dark Mint is available nationwide RRP €8.50

Huel, the leading provider of nutritionally complete food, has announced its official launch in Ireland.

With its mission to make nutrition simple, affordable, and accessible, Huel offers a range of convenient, healthy meal solutions that are not only good for you but also kind to the planet.

Huel (Human + Fuel) is a nutritionally complete food. Approaching nutrition

Huel is transforming the way people approach nutrition.

Huel meals contain a balance of 27 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients in a single product.

Huel is made from plant-based sustainable ingredients like oats, peas, rice, flaxseed, coconut, and sunflower, contains no lactose and is glutenfree, making it suitable for most to enjoy.

Each Huel bottle contains 400 calories high-quality complex carbohydrates that release energy slowly and helps keep you full and your digestive system healthy.

Ready-to-drink

Huel ready-to-drink has a deliciously smooth texture, and it currently comes in five flavours:

Huel is more than just food; it’s a movement towards a healthier, more balanced way of living.

By offering flexible, on-the-go meal solutions, Huel empowers consumers to take control of their nutrition without the need for complicated meal prep or fast food alternatives.

Pringles launches eco-friendly paper-based tube nationwide

An eco-friendlier Pringles tube has been launched to allow snackers to ‘more easily pop the tube of their favourite crisps in with their household recycling.

Now available nationwide, the paper-based tubes will replace the iconic Pringles can originally launched in the 1960s, which had a steel base

The more widely recyclable Pringles tube is made from 90% paper and has a paper base, which means customers can put it straight in their home recycling bin.

It has a plastic lid that can also be recycled. The paper-based tube has been rigorously tested by the company’s packaging experts to make sure it protects the iconic saddle-shaped crisps and keeps them fresh for 15 months, just like the original can.

“We know people want to reduce their impact on the planet and it’s our responsibility to improve the recyclability of our packaging,” said Ann Rose Eng, senior brand activation manager, Pringles Ireland.

“Not only is it widely recyclable but it keeps the chips fresh and tasty and protects them from breaking which helps to reduce food waste.”

Enjoy sweet berry freshness

Nordic Spirit is going from strength to strength. The fruit-flavour category has seen tremendous growth, with a 224%* increase YTD when compared to the previous year To celebrate the end of the year with a bang, Nordic Spirit is releasing a new, limited-edition fruit flavour that encapsulates everything it loves about winter!

Introducing its second limited edition flavour expansion in its Intense+ range, Forest Berries. Delivering bright, delicious tastes of wild berries combined with blackcurrant, you can expect a fresh and sweet flavour, balanced by a cool and juicy tang for an authentic experience.

Available in Strong, Forest Berries provides the ultimate seasonal sensation. Perfectly complementing its existing range of Frosty Mint, Frosty Berry, Sweet Mint and Raspberry, for a portfolio your customers can’t resist.

Nordic Spirit is launching Forest Berries very soon, just in time for winter Be quick though, it will only be available for a limited time so make the most of it while its stock lasts!

Enjoy Nodic Spirit, Refreshed.

Discover more at www.nordicspirit.ie

* NielsenIQ Extended Scantrack, Nicotine Pouches Volume YTD 8 September 2024 vs PY

Huel

Nordic Spirit

Lindor Dark Mint

Pringles new paper-based tube

Rívesci

Rívesci crowned Supreme Champion at Blas na hÉireann 2024

Shannon Forrest and Declan Malone of Rívesci who won Supreme Champion at this year’s Blas na hÉireann for their Smoked Chilli Oil. Pic:

Allen Kiely Photography

Now in its 17th year, Blas na hÉireann saw another strong year from across all categories along with many new producers entering the awards for the first time this year

Supreme Champion Rívesci was recent crowned Supreme Champion for its Smoked Chilli Oil at this year’s Blas na hÉireann.

Blas na hÉireann, the Irish food awards, which took place from Thursday 3 October –Saturday 5 October in Dingle, Co Kerry

A previous finalist and gold medal winner at the Blas na hÉireann awards, Rívesci started as a food truck offering cooked from scratch dishes from their vintage 1976 caravan before lockdown forced the company to pivot their business into full-time condiment makers.

Based in Co Tipperary and founded by Shannon Forrest and Michelin-trained chef

Declan Malone, the duo pride themselves on their ‘commitment to sustainability, using locally sourced ingredients to create products’.

Rívesci specialises in small-batch, hand-crafted condiments.

Speaking after the announcement, Malone of Rívesci, said: “This recognition means the world to us and is a testament to the hard work, passion, and dedication we pour into all our products.”

Forrest of Rívesci, added: “To be acknowledged among so many talented producers across Ireland is a huge achievement and we are incredibly proud to represent the very best of Irish food and drink.”

Best Artisan Producer

Valentia Island Vermouth was announced as Best Artisan Producer at this year’s awards.

Valentia Island Vermouth is a craft vermouth company founded by Anna and Orla Snook O’Carroll on Valentia Island, off the coast of Co Kerry

Inspired by ‘the island’s unique flora, fauna and natural beauty’, the wife and wife team set out to create Ireland’s first vermouth.

Snook O’Carroll, whose father was a beekeeper from Co Kerry, visited Valentia as a child, and it was there she learnt about the local plants and making of vermouth through her father’s knowledge

Valentia Island Vermouth uses foraged herbs, flowers and fruits from the island’s rich landscape to craft a distinctive, artisanal product that reflects the essence of its surroundings.

Speaking about her award, Snook O’Carroll, said: “We take immense pride in using locally sourced ingredients to create Valentia Island Vermouth so to be recognised alongside so many outstanding producers is a huge achievement for us.”

About Blas na hÉireann

During the judging, which took place over June and July, over 3,000 entries were judged. Products from every county in Ireland were entered to win bronze, silver or gold awards in over 170 food and drink categories, as well as key awards like Supreme Champion and Best Artisan Producer

Speaking as the winners were announced, Artie Clifford, chairperson, Blas na hÉireann, said: “After 17 years of these awards, it’s inspiring to witness the continued innovation and quality in Ireland’s food and drink industry

“Every year the standard is raised even higher and it’s an honour for myself and the entire Blas team to showcase these exceptional products and the dedicated producers behind them to a national audience.” ■

20

QUICK QUESTIONS WITH

VENA DOYLE, director, Brand Boost, Marketing & Retail Consultancy

With over 20 years’ experience, Vena Doyle is a seasoned expert in the commercial and marketing domains. She excels in product and brand development, brand partnerships, project management, communications, eventing and experiential campaigns

1. Best series you recently watched on a streaming platform?

Late to the party but ‘Inside Penneys’ on the RTÉ Player

2. Best place for coffee?

Anywhere that has oat milk!

3. Top movie recommendation?

It’s a documentary I watched years ago that I’ve gone back to time and time again, ‘Supermensch: The Legend of Shep Gordon’ – I’ve yet to meet someone who hasn’t enjoyed it!

4. Top book recommendation?

The Heart’s Invisible Furies by John Boyne.

5. Which social media platform do you use most?

Definitely a mix of LinkedIn for industry news and TikTok for upcoming trends.

6. Favourite influencer/content creator if you have one?

Ben Gallagher founder of Luxe Collective Fashion, he’s committed to repositioning luxury selling and trading on social platforms whilst disrupting the industry, always speaks authentically and shares all sides of running a business.

7. Best advert on TV?

The Christmas ads are always best, last year I loved the Arnotts and Woodie’s Christmas ads, definitely captured the magic of Christmas and aligned with their core customers.

8. Worst advert on TV?

Calgon ad, once you hear it, that jingle stays in your head for days.

9. Favourite grocery shop?

Lotts & Co for a treat grocery shop and Tesco.

10. First thing you would do if you were Taoiseach?

Warn the public on what’s to come!

11. If you had to live in another country, where would you choose?

I think I’d struggle to live full time anywhere else but Ireland, I love the people, culture and humour too much! But if fully forced, Portugal would be a delightful plan B.

12. Greatest achievement to date?

Shamelessly I’m going to plug my business Brand Boost – having always dreamed of going out on my own, the feeling of it coming to fruition was a great personal achievement.

13. Do you prefer working from home or in the office/on-site?

The balance of both is great, home for admin, head down catch-up days but on-site for meetings to chat through things in-person is great.

14. Best piece of advice you ever received?

The Person who never makes a mistake will never make anything.

15. Biggest fear?

Anything of a rodent nature absolutely terrifies me.

16. City or beach break?

City, I love exploring anywhere new I haven’t been.

17. Top restaurant recommendation?

Kicky’s on South Great George’s Street or Hellfire on Westmoreland Street.

18. Who is the last artist/group you saw live?

I was very fortunate to secure a ticket to Coldplay, such an immersive experience and a playbook on live events done right.

19. Apart from your own, what brand do you admire most?

There are so many brands I admire, I love to see Irish brands growing and thriving, Sinead Keary the Label, SOS Cookies, Sculpted by Aimee, The Smooth Company and Sisú Drinks are high on the list.

20. Best customer service you ever received?

Anywhere that over communicates, far too many brands go radio silent when faced with customer queries so I’m a big advocate for any brand that over communicates. ■

Vena Doyle, director of Brand Boost, Marketing & Retail Consultancy

We’ve been baking bread together for 35 years now; it’s the perfect time to say we’re truly grateful for all your continued support. None of our achievements would be possible without you. Here’s to the next 35...