The ShelfLife July Issue

GMA’s Supreme Champion 2024

“There’s a dynamism to retail that keeps the spark alive and keeps it interesting,” says Michael Walsh, manager, Scally’s, SuperValu, Clonakilty

ShelfLifeGMAs 2024

Honouring the grocery retail industry’s finest managers and more

Back to school of thought

Parents throughout the country are already starting to stock up on essentials

ShelfLife July 2024 Vol. 31 No.7

Editor DONNA AHERN donnaahern@mediateam.ie

Staff journalist

SHAUNA BERNARD shauna.bernard@mediateam.ie

Contributors

CAROLINE REIDY

NIKKI MURRAN

COLIN GORDON

Head of business

IAN MULVANEY (087) 2208486 ian.mulvaney@mediateam.ie

Account manager

MARK MORGAN (086) 8854930 mark.morgan@mediateam.ie

Circulation subs@mediateam.ie

Publisher JOHN McDONALD (01) 294 7744 john.mcdonald@mediateam.ie

Printing W & G Baird Ltd

ShelfLife is a controlled circulation magazine, available to selected individuals with interests in the retail and wholesale grocery trade, who fall within the publisher’s terms of control. For those outside these terms, annual subscription is €98.00 including postage & packing.

Stars of convenience retailing

In this month’s issue we celebrate ShelfLife’s Grocery Management Awards 2024 that honour the grocery retail industry’s finest management and more. At the awards we recognised individual management excellence in the sector. With 360 guests in attendance, 22 awards were presented, honouring the best in the many departments that make up local convenience stores and supermarkets. From sweeping floors in Quinnsworth to being crowned this year’s Supreme Champion – Manager of the Year Michael Walsh, manager, Scally’s SuperValu, Clonakilty deservedly graces our July cover. Walsh’s journey with Scally's SuperValu, began several years ago when he joined as its deli manager. The judges deemed Walsh an outstanding winner on account of the true dedication and passion he has demonstrated for the retail industry. To read more about the stars of the convenience retail industry and our prestigious, independently judged awards ceremony turn to page 23. On page 24 Walsh tells ShelfLife about why being recognised among the best in the industry is not just a personal achievement but a collective victory for everyone who has contributed to making his store a standout in the community.

Managing Director JOHN McDONALD; Sales Director PAUL BYRNE Operations Director BILLY HUGGARD

Published monthly by Mediateam Ltd., 55 Spruce Avenue, Sandyford, Dublin 18. A94 RP22

Telephone (01) 294 7776

Fax (01) 294 7799 ISSN: 1393 0753

Donna Ahern, editor, ShelfLifemagazine

Retail dynamism: From sweeping floors in Quinnsworth to overall winner at this year’s ShelfLife National Grocery Management Awards, Michael Walsh, manager, Scally's SuperValu, Clonakilty talks to Donna Ahern about his passion for the grocery retail trade

NEWS&ANALYSIS

marketing consumers brands, Foods Division, Kepal

57 Retail crimewatch: Value of illegal cigarette smuggling on course to double in 2024

58 Social diary: Check out who’s been out and about this month!

ADVISOR

12 MACE Laytown store profile: Eabhan Connolly, store owner of MACE Laytown talks to Shauna Bernard about revitalising the local store and embracing community values

56 Twenty quick questions: Elaine Rothballer, head of

16 HR: Workplace stress occurs when the demands of the job and the working environment on a person exceeds their capacity to meet them. WorkLife balance ensures “the divisions of one’s time and focus between working and family or leisure activities,” writes Caroline Reidy

18 Marketing: Marketing is all about the customer being fully represented throughout the company, writes Colin Gordon

22 Recruitment: Recruiting the best candidates for retail roles is essential for the success of any retail business. Having the right team in place can make a significant difference in customer satisfaction, sales, and overall store performance, writes Nikki Murran

NEWSGRID

The top news stories in FMCG and retail from across

Ireland

Nestlé Ireland appoints Niamh Twyford as country manager for Confectionery

Maxol announces acquisition of seven Circle K forecourts

Nestlé Ireland has appointed Niamh Twyford as country manager for Confectionery in a move which will see Twyford assume responsibility for leading the Nestlé Confectionery business in Ireland with a portfolio of products that includes iconic brands and fan favourites such as KitKat, Aero, Smarties, and Quality Street.

Maxol ‘turns scents into cents’ with new campaign launch

Maxol has recently a fundraising campaign inviting the public to turn scents into cents to raise funds for the Irish Guide Dogs for the Blind. With each guide and assistance dog costing €53,000 during its training and working lifetime Maxol’s PAWsome Fresheners will raise funds through the sale of puppy shaped car air fresheners.

Maxol Group CEO, Brian Donaldson said that his appreciation for the life-changing impact of guide dogs deepened after meeting with a guide dog user

FSAI issues seven Enforcement Orders in June

The Maxol Group has confirmed CCPC approval for the acquisition of seven forecourt and convenience retail stores. The multi-million-euro investment announced by CEO, Brian Donaldson is part of Maxol’s €100 million 2023-2027 investment strategy for growth announced last year and will expand the retailer’s portfolio in the Leinster region. The family-owned Irish company has acquired the forecourt sites from Naas Fuels Limited trading under the Circle K brand, the convenience retail stores of which operate under the Gala brand.

Tesco urges customers to redeem €10m in unused vouchers

Tesco customers can check their Clubcard points balance and if they have vouchers online or via the Tesco Ireland app There is currently €10.5 million in unredeemed Clubcard vouchers, with €710,000 worth due to expire in August 2024

Customers can spend vouchers to bring down the cost of their weekly shop or get up to three times the value with Clubcard Reward Partners.

This reminder comes as Tesco Ireland launches its new ‘Power to More’ campaign showing how everyday purchases can become currency thanks to Clubcard.

The Food Safety Authority of Ireland (FSAI) recently reported that seven Enforcement Orders were served on food businesses during the month of June for breaches of food safety legislation, pursuant to the FSAI Act, 1998 and the European Union (Official Controls in Relation to Food Legislation) Regulations, 2020 The Enforcement Orders were issued by Environmental Health Officers in the Health Service Executive (HSE).

Only 8% of early risers get enough morning protein –Alpro survey

According to new research conducted by Alpro, the Irish are a nation of go-getters, with more than 46% of respondents tackling four to 16 tasks by 7am each day.

The survey, undertaken to celebrate the arrival of the new Alpro Plant Protein range, found a nation of go-getters with everyday essentials like starting a wash load, emptying the dishwasher and getting showered before breakfast.

Circle K Acquires nine forecourts from Pelco

Circle K has recently announced that it has reached an agreement to acquire a total of nine forecourt and convenience locations from convenience retail group, Pelco. The acquisition is subject to approval from the Competition and Consumer Protection Commission (CCPC).Of the nine locations which Circle K is acquiring, seven are situated in Dublin with one in Co Meath and one in Co Westmeath.

Revenue seizes nearly €400k worth of contraband in Dublin

At the start of July Revenue officers examining parcels at a premises in Dublin seized 13.4kgs of herbal cannabis with an estimated value of over €268,000 during the course of numerous operations. Various quantities of other illicit drugs, with an estimated value of €9,400, were also seized. The illicit drugs were discovered, as a result of risk profiling, in parcels originating from the USA, Canada, the UK, France, Thailand, India and Australia, and were intended for addresses nationwide

M&S launches new phase of Farm to Foodhall campaign

Marks and Spencer has recently launched the latest phase of the Farm to Foodhall campaign, with a new ad featuring one of M&S producers, a Co Dublin based Bakery, featuring head of New Product Development, Susie Hill, and M&S food ambassador, Mark Moriarty This campaign captures Mark meeting Susie to explore the Dublin product development kitchen and find out just why M&S’ San Francisco Sourdough is a cut above the rest ■

John West’s new campaign boosts tuna as top lunch choice

A trusted family name, John West, is the expert when it comes to canned tuna, salmon and other fish, since 1857. Each tin of John West Tuna provides 25g protein per 100g, and John West No Drain even provides 28g protein per 100g. As a natural source of protein, John West products are also an alternative to cooked ham, as canned Tuna is also considerably lower in salt than a processed meat option. To encourage consumers to consider John West for lunch more often, John West is investing

heavily this year in radio media with a new creative - positioning John West Tuna as the answer to the age-old question ‘what’s for lunch?’

This entertaining spot uses the familiar Mastermind format, to weave in multiple product proof points. John West has also been sponsoring GAA Féile since 2016 to engage the families and féile community around nutrition. The finals took place on 22 and 29 June, and two of their ambassadorsEoin Murphy, Kilkenny senior hurler and Mayo’s footballer Danielle

Musgrave celebrates graduate excellence at annual early careers summit

(L–R)

Sam Kane, Jamie Caffrey, Mary Nealon, Kate McCarthy, Sean Cassidy

Musgrave recently celebrated outstanding talent and innovation at its annual Early Careers Summit, highlighting the achievements of its young professionals through a series of prestigious awards. Speaking about the Early Careers Summit, Siobháin Scanlon, early careers manager, Musgrave, said: “The objective of the Early Careers Summit is to create a moment that matters for early careers colleagues, supporting them in learning about various careers within Musgrave, networking with peers and senior leaders, and highlighting the wealth of development opportunities in our business.” This landmark event provided a platform for early careers professionals from the Musgrave Graduate Programme, Intern programme and other roles across the business to connect with senior leaders, share their insights on their careers to date, in addition to showcasing a range of research projects undertaken as part of the Graduate Programme

The summit culminated in an awards ceremony that honoured the exceptional contributions of early careers colleagues across five categories. The winners include:

• Graduate of the Year: Mary Nealon – retail operations graduate

• Best Business Impact: Seán Cassidy – supply chain team eader

• Best Team Impact: Sam Kane – data scientist

• Rising Star: Kate McCarthy – product manager

• Early Careers Manager of the Year: Jamie Caffrey – store manager, SuperValu Blanchardstown

Each project was sponsored by a member of the executive team, offering graduates valuable mentorship opportunities. Speaking about winning the “Rising Star” Award, Kate McCarthy, product manager, said: “Winning the Rising Star award is an incredible honour I am grateful for the support and opportunities provided by Musgrave, which have driven my professional growth. This recognition motivates me to continue striving for excellence and contributing to the success of the Musgrave. I work with an incredible team, and I am honoured they nominated me for this award.”

Caldwell, were there to meet the young athletes and talk about nutrition. Additionally, football superstar Conor Glass and camogie senior player Beth Carton are also part of the ambassadors team this year, and they will work with John West on meeting SuperValu store promotion winners, in September John West will continue to focus on innovations that provide both taste and convenience, to make it easy for shoppers to get natural protein into their lunch.

The Irish Grocers Benevolent Fund (IGBF) would like to extend congratulations to Kevin Keating from Tennant & Ruttle on another successful Tour De Grocer 2024

Keating completed the 330 kilometer cycle, which he undertook with industry colleagues and friends on the 19 and 20 June 2024

Keating with the support of his Committee (Barry Redmond, Enda Keegan & Fergal McNulty ) raised more than €52.000 for the IGBF Charity this year

These much-needed funds help the IGBF to continue to offer assistance to some of their industry colleagues who have fallen on hard times.

Barilla was the main sponsor with Heineken & Comans sponsoring the drinks reception at the BBQ, which took place at the Hodson Bay Hotel.

Additionally, Catch Bars sponsored the 2024 Tour De Grocer Cycle Jerseys

According to the IGBF without the commitment and participation, this event simply could not happen.

The success of the third Tour De Grocer fundraising event will continue to be a permanent fixture in the IGBF fundraising calendar well into the future and has raised more than €150,000 in the past three years.

Planning for the next Tour De Grocer has already started for next year, save the date for 18 and 19 June 2025.

SEEN AND HEARD

2024 Fed awards winners revealed

Julie Brown has seen off competition from across the UK and Ireland to win a top award from one of Europe’s biggest employers’ associations.

The Fed (Federation of Independent Retailers) is a not-for-profit organisation with more than 10,000 members throughout the UK and Republic of Ireland.

Brown, who owns Livingstones in Newtownards, Belfast was named Newsagent of the Year at the exclusive 2024 Fed Awards. She was presented the award by Tracey Hart, commercial director at News UK.

The judging panel made up of the Fed’s national president, awards sponsors and more said: “Livingstones has highlighted that a strong focus on getting it right helps develop and expand a business, a spacious, bright and tidy shop with a good range of products offering a great service to the locals, everything a good newsagent should be.”

The glittering ceremony was hosted by renowned impressionist, comedian and satirist Rory Bremner at the Hilton Metropole Hotel in

Birmingham on 18 June

Award winner Brown said: “Absolutely blown way, all credit to all my staff, all my family who are right behind us, my mam and dad who are no longer with us who started the business 49 years ago We grew up in the industry, we’re still there and just want to keep it going.”

Judith Mercer, who owns Hamilton News, in Belfast, was named Home News Delivery (HND) Retailer of the Year She was presented with the award by Shaun Jones, circulation at DMG Media which sponsored the category

The judges said: “Hamilton News has demonstrated that HND is vitally important, not only to the business but within the local community Judith [Mercer] and her team have gone to great lengths to develop the HND offering, by distributing flyers and working closely with local and national newspaper titles.”

Asked how she felt about her win, Mercer, said: “We have been doing home delivery for about 40 years now. It is nice to get recognised by the people that you work with and the Fed.”

SuperValu chooses Favourit herbs and spices

Favourit is Ireland’s oldest producer of herbs and spices – they have been making their famous, flavour-packed jars since 1915 – and it has now been announced that SuperValu is to become their latest Irish stockist, as the summer barbecue season kicks off Tong wielding, marinade making barbecuers will be gearing up for a summer of grilling, explained Vince Murray, country manager, Favourit.

Favourit has over 40 herbs, spices and seasonings available in retail jars - all made in Favourit’s facility in Ireland - and the range is evergrowing.

Consumers now have the opportunity to visit SuperValu stores and bring ‘The Chef’s Choice’ into their home kitchens.

“Home cooks have become more adventurous with herbs and spices – gone are the days when salt and pepper were the only seasonings we used in our food. Today people demand choice and quality and all at a great price too, which Favourit delivers in spoonfuls,” Murray noted.

“We have favourites like Basil, Cinnamon and Oregano and options inspired by different cuisines from across the globe, such as Cajun Seasoning, Crushed Chillies and Chinese 5 Spice. These flavours open up a whole new world of taste for people who are passionate about food”, commented Vince.

Favourit recently increased its Ireland operation which has led to a doubling of its production of the famous herbs and spices.

Vince concluded: “We are proud to be stocked in SuperValu stores and together with our distribution partner, GM Marketing, we will be delivering thousands of jars to shelves across the country.”

For more information on Favourit visit: www.favouritfood.com or call +44 2890267080

Vince Murray, country manager, Favourit, announces that Favourit, Ireland’s oldest producer of herbs and spices, are to be stocked in selected SuperValu stores across Ireland.

(L-R) Martin Mulligan Ireland district president Mary Mulligan, Julie Brown, Livingstones Comber, won Newsagent of the Year 2024, Judith Mercer, Hamilton News, Belfast won Home News Deliverer of the Year 2024, Sue and Maurice McGivern, Centra Beechmount, Belfast Highly Commended Responsible Retailer of the Year 2024, Brendan Conway, NI District and Bill Mercer

(L-R) Rory Bremner, Julie Brown, Tracey Hart

(L-R) Rory Bremner, Judith Mercer and Shaun Jones

O’Hara’s of Foxford launches new ‘Baker 51’ range

O’Hara’s of Foxford the Mayo bakery owned and run by the O’Hara family since 1951, which already boasts an impressive range of over 140 breads and cakes, has announced the launch of an exciting new brand, Baker 51.

The unique ingredients, fermentation process and commitment to quality, which stays true to O’Hara’s of Foxford original ethos of ‘Care in the Making, and Care in the Baking’, has resulted in this versatile Baker 51 range which includes three sourdough varieties: Traditional Sourdough Vienna; Traditional Sourdough Cob; Malted Grain Sourdough Cob, as well as a delicious Baker 51 Fruit Loaf

Julie O’Hara, brand manager, O’Hara’s of Foxford, commented: Sourdough has continued to grow in popularity, and we knew that a highquality, store-cupboard friendly sourdough would be a hit, whether it’s for a slice of toast in the morning, picnics, brunch or an evening

toastie, a fresh slice of sourdough will always deliver Michael and Maureen have achieved so much with the O’Hara’s of Foxford brand to date and we’re honoured to be steering the business into the next chapter We’ve lots of exciting plans for further additions to the Baker 51 range and other projects in the future.”

O’Hara’s of Foxford range of breads and cakes are available in supermarkets and independent retailers throughout the country.

Baker 51 Sourdough White Cob: 600g, RRP ¤3.75

Baker 51 Sourdough Malted Cob: 600g, RRP ¤3.85

Baker 51 Sourdough Vienna: 600g, RRP ¤3.75

Baker 51 Small Batch Fruit Loaf: 490g, RRP ¤3.80

Centra reports a 150% surge in iced coffee sales

Ireland’s iced coffee era has arrived with sales of the beverage up 150% at Centra compared to last year

The trend is being driven by millennial and Gen Z consumers who are seeking a refreshing caffeine boost, with a wide variety of flavours and styles to choose from.

This category of consumers are also more likely to purchase other varieties of non-traditional coffee products such as frappés and cold brew

Centra expects iced coffee sales to continue to grow at a substantial rate in the year ahead, as Irish consumers mirror a global trend of increased ice coffee consumption. According to GlobalData, 24% of US consumers said they consumed ice coffee at least once a day in 2023, compared to 17% in 2022.

The rise of iced coffee is among a number of key consumer trends that have been identified by Centra’s insights team.

Wellness and wellbeing is another pronounced trend amongst Centra shoppers. Continued growth is also expected in this area as customers seek out healthier alternatives such as plant-based drinks or power shakes for consuming on-the-go Across these products, sales are up 26% on last year

Jim Corcoran, commercial manager, Frank and Honest, said: “The growth of iced coffee is a well-recognised trend and Ireland is catching up on more mature markets for this product like the US and UK.”

Corcoran expects continued strong growth in the category, and the customer demographics indicate iced coffee will be a ‘significant part’ of the Irish coffee market from now on. Iced coffee – including iced Americano, Latte and Mocha, are key parts of Frank and Honest offerings.

“We are rolling out the next generation of Frank and Honest across our store network and iced coffee will become even more prominent as we continue to grow Ireland’s leading bean-tocup gourmet coffee brand, made specifically with coffee lovers’ tastes in mind.

“Centra is Ireland’s leading convenience retailer and anticipating and fulfilling our customers’ changing needs is what we are all about, making sure we offer a convenient, good-value and high-quality experience every time,” Corcoran concluded.

For further information visit: www.oharasoffoxford.com or email @oharasoffoxford

Olympians Ciara Mageean and Jordan Conroy faunch

Flogas ‘Team Ireland’ tariff

(L-R) Flogas ambassadors, Olympian, European Medallist, and Irish Record Holder, Ciara Mageean and Olympian and Rugby Sevens Star, Jordan Conroy

Flogas has revealed a new ‘Team Ireland’ tariff as part of its partnership as the official Energy Partner of Team Ireland for the Paris 2024 Olympic Games.

Committed to providing energy solutions for everyone, Flogas recently launched its Team Ireland tariff, whereby when customers sign up to the new Flogas Dual Fuel ‘Team Ireland’ tariff, you’ll receive a 22% discount and a €300 welcome bonus*.

Unveiled by Flogas brand ambassadors and Olympians, Ciara Mageean (Athletics) and Jordan Conroy (Rugby Sevens) this new tariff is part of Flogas’ new campaign, “The Energy Behind Team Ireland” which aims to energise and support Irish athletes on their journey to the games. This new offer reflects Flogas’ commitment to providing reliable and affordable energy solutions to households across Ireland.

“The Energy Behind Team Ireland” campaign will feature a series of engaging initiatives and content, highlighting the journeys of Jordan Conroy and Ciara Mageean as they prepare for Paris 2024 A special two-part series on Virgin Media One, “The Energy Behind Team Ireland” will air on Thursday, 18 of July and Thursday, 25 of July at 8:30pm. The series will follow Flogas ambassadors and renowned athletes Mageean and Conroy on their Olympic journey offering an intimate look into Team Ireland, the clubs and communities that inspire them.

Speaking of his ambassador role, Olympian and Rugby Sevens Star, Jordan Conroy, added: “As a Flogas ambassador, I’m genuinely thrilled to have their support behind me as part of ‘The Energy Behind Team Ireland’ campaign. It’s heartening to see brands like Flogas stepping up to champion athletes like myself and shine a light on the extraordinary people who’ve been there since day one.”

To sign up visit: www.flogas.ie ■

CSNA NEWS

GUS O’HARA National President, CSNA

CSNA NEWS

CSNA NEWS

New guidance from Department/HSE on Public Health (Alcohol) Act regarding labelling

Members will be aware of the many changes that have been brought in over the past number of years following the enactment and subsequent sequential Commencements of different Sections of the Act.

The Minister recently indicated his intention to commence Section 19 which deals with a new legal requirement to require all intoxicating liquor sold in our stores to have labels affixed that set out a number of statements relating to the dangers of consumption, links

CSNA delegation meets Minister Peter Burke

National President Gus O Hara, National Vice President Sara Orme, National Executive Member Flora Crowe and CEO Vincent Jennings met with Minister Peter Burke, his political advisor Brian Keegan and Department officials this week to discuss matters of concern to CSNA members

As the meeting was held in the midst of pre-budget deliberations, it was natural that most of the discussions revolved around the actions the State needs to put in place to reduce the cost of doing business in Ireland.

Matters raised included accelerated capital allowances for Reverse Vending Machines, Labour costs ( in particular the need to limit increases in NMW that reflect more closely CPI and inflation figures) , Sick Pay and Auto Enrolment as they affect our service sector.

We made the Minister aware that we were most concerned to read the report from the Low Pay Commission on the matter of sub minima pay and reminded the Minister that retailers were prevented by law from allowing under 18’s sell alcohol, tobacco and vaping products, and have significant restrictions placed on them in rostering young workers by virtue of the Protection of Young Persons at Work Act. We made the Minister aware that an LPC that did not have representatives from small businesses was less than ideal.

We complimented the Minister on his commitment to small and medium

to cancer, details of a HSE website and the quantity of grams of alcohol coupled with the energy values in kilojoules and kilocalories contained in the product.

As one can imagine, such specific information being applied to a can or bottle will require a lot of extra tooling and printing for manufacturers and bottlers, extra work that will, if it is actually carried out, will add to the wholesale costs of the goods.

There would be very real concerns that in many instances,

sized businesses, manifested in his getting the agreement from Taoiseach Simon Harris that in future, all legislation and regulations must have an SME Test applied so that Cabinet can be properly informed on the effects particular legislation may have on the small business sector.

To this end, we asked him to liaise with the Department of Justice to ensure that a proper examination of a little-known effect of the Sale of Alcohol Bill is carried out. It is proposed that the category of Wine Retailers Off-Licence will discontinue, and only current holders would be permitted to renew, but not with any modification or changes in ownership or corporate structure permitted. There are 1,270 holders of these licences; they are not Public Order menaces nor are they contributing negatively to public health. They are most likely rural and quite likely do not want to increase their alcohol offering to include beers and spirits. We will return to this matter in the coming weeks.

Minister Burke has a background that allows him to understand business (he is a Chartered Accountant) and readily accepts the importance of our sector and its contribution to Irish society. The Department of Enterprise, Trade and Employment has oversight of many of the statutory obligations we observe. It is vital that CSNA has a working relationship with the Minister and the recent meeting was part of that.

European producers will baulk at the idea of putting these labels onto their products and will no longer supply to the Irish market. Another concern would be a supplier or distributor offering to sell the products into an Irish market without labels on the “understanding” that a retailer would source and affix the labels. This would be very dangerous The offence is when the retailer sells to the public, so a supplier gets off scot-free!

CSNA NEWS

CSNA urges Minister Burke to reject illogical LPC recommendations on sub-minimal wage rates

Members are no doubt aware that there are significant restrictions surrounding the employment of young people. They cannot, by law, be permitted to be rostered for duties in the same way as all their adult co-workers.

There are laws in place relating to the sale of alcoholic products that make it an offence for employers to permit a minor employee to sell alcohol to a customer. The most recent Tobacco Control Acts, enacted last December, will make it a criminal offence for a tobacco or nicotine inhaling product retailer to permit any person under the age of 18 to sell such products to customers.

In short, by dint of legislation, the State demands that Young Persons be treated substantially differently than adults.

It is unbelievable that the Low Pay Commission has made a series of recommendations (attached) that would remove the sub minima rates that have been applied to recipients of the National Minimum Wage.

These rates were explicitly provided for as not being discriminatory by way of the Equal Status Act.

The LPC had received a very detailed submission from the

Association last year as part of a consultation process. We pointed out to the Commission that this review had already been carried out by the LPC on several previous occasions and would seem to be driven by external political considerations rather than any pressing societal concerns.

CSNA raised this matter directly with the Minister for Retail Emer Higgins TD when we met at the Retail Forum in June.

We note the comments attributed to Taoiseach Simon Harris on the issue when he pointed out that he was very aware of the enormous financial difficulties that many SME employers were experiencing and that these recommendations were not binding to the Government to implement.

Accidents involving customers

There are many regulations under Health & Safety Legislation which you are obliged to comply with concerning accidents involving members of the public within your property and indeed outside such as slips, trips, falls, burns, cuts and trauma.

You must keep an Accident Report Book. Details of the incident, a note of all staff members on duty at the time and name and contact details of the injured party are all crucial. Witness Statements should also be taken from all relevant staff and a copy of any CCTV Footage of the incident must be made and retained for at least two years following the incident.

We apply a simple rule which serves well. Remember, it costs

nothing to be a nice person. Very often we have found that when the retailer engages with the victim in a manner which shows genuine concern the victim is in a far more positive mind set and this often avoids them feeling as though they were ignored or worse, considered to be “chancing their arm!”

As we said previously accidents

do happen and in the vast majority of cases, they are genuine. Call the victim the following day. Consider sending flowers or some other modest gesture. Showing concern is not an admission of liability and may prevent an incident becoming a claim against you! Call JD Insurance on (01) 298 8266 to discuss any/every incident. We will advise and guide you.

CSNA members retire after 75 years in business

CSNA members David & Thelma Hewett of Hewett’s Newsagents in Monkstown, Co. Dublin announced they would be closing for good after over 75 years in business. From all in the CSNA we would like to wish both David and Thelma all the best in their well-deserved retirement. Thelma and David were long standing members of the Association with Davids Father serving as President a number of years ago. The Hewett’s were always a pleasure to give assistance to and will be missed within the Association. ■

CSNA MEMBER

Eabhan Connolly, store owner of MACE Laytown talks to Shauna Bernard about revitalising the local store and embracing community values

MACE Laytown is situated in the heart of Laytown, overlooking the seafront in the centre of the village.

Connolly notes that the store has been in his family for generations, dating back to 1957.

“It was first established as O’Reilly’s Supermarket by my grandparents - Matthew and Nuala O’Reilly.”

Connolly tells ShelfLife that it had been his grandparents dream to run a business along the coast.

“As time went on, my mother, Geraldine, transitioned in assisting with the running of the business alongside my grandparents, and you will still find her friendly face to welcome you to the store on most days, even now!”

Connolly notes, it has since been so much more than a‘convenience store’, but a huge part of the local community in Laytown.

The store has grown from strength to strength through the years, evolving to meet both a growing population in the area and the changing demands of their customers in the current retail market

Recent years

In the last few years, Connolly has become more involved at the forefront of the running of the store and made the decision to work with MACE.

Connolly wanted to grow the business and provide the community with more variety within the store, including a delicatessen and off-licence, as there were no delicatessen facilities in the general area

“It was important to us to grow and evolve with the current retail market, introducing more efficient shopping experiences for our customers, and stocking a wider range to offer, whilst also keeping the feel of our family run community atmosphere and I feel we have struck gold with maintaining the balance of this with MACE.”

Embracing family and community values

Connolly highlights that the business is thriving, and customer feedback has been‘immense’.

“My grandparents dream was to open this seaside store, and my dream is to keep their legacy going for many more years to come,” says Connolly

Renovations

The store went through a full renovation, which began in November 2023.

“We renovated the original retail space available, which was a large undertaking as the building is almost 70 years old and we had not undertaken any substantial building upgrades prior to this.”

The works began in November 2023 and were completed mid-January 2024. This included full revamp - the removal of some internal walls and reconstructed to build a back office and staff room

MACE designed a full kitchen for the delicatessen and installed a freezer room too.

“A large volume of refrigeration was installed to carry the wider range of products we now hold and we completed a full MACE fit-out with the relevant branding.”

Connolly notes that the investment was a substantial cost and was fronted and co-invested with BWG.

Increased sales

“Since we have become a MACE, all sales areas have increased,” says Connolly

The performance of the store as a whole has generated five times the turnover in its first quarter since joining BWG.

Connolly points out that in the last week alone, alcohol sales contributed to 13% of total sales and

Store exterior, MACE Laytown

Eabhan Connolly, store owner, MACE Laytown

‘I scream for ice-cream’ counter, MACE Laytown

delicatessen sales contributed to 10%.

“This accounts for almost 25% of our total sales alone, both in areas we didn’t have any trade in prior to our switch to MACE,” notes Connolly

Strong team

The MACE store currently employs four full time staff inclusive of the store manager, and eight part time staff

“I have a very positive relationship with the staff, I like to keep the lines of communication open, and they know they can come to me with anything I am there to support and lead by example,” says Connolly.

Connolly considers himself lucky to have a very competent store manager, Lizzie.

Lizzie keeps the day-to-day runnings going in the absence of Connolly

“With any new team, it takes time to find a workflow and build successful working relationships and I am very happy with how our new team has gelled and grown alongside our original staff from O’Reilly’s, which we have integrated into the new business.”

Local involvement

Connolly notes the store has always been a central part of the local community.

From supporting different sports events and local gatherings throughout the years, the store is passionate about involvement in the local activities

Often, the store donates cash/ hampers for local raffles or local club events.

Connolly ensures a warm welcome to their customers when they enter the store and makes them feel that they can enjoy their experience.

“We like to give local produce a chance in our store. We love to see local businesses thrive, and if we can give exposure to this we are always open to do so,” says Connolly

Unique edge

Connolly feels that his store is unique because he knows his customers over three generations and they trust him.

“We have such a strong community feel that has been built through our prior business trading as O’Reilly’s and our customers have transitioned with us to MACE because of this.”

Laytown is a seaside village, and their local customers are such a huge part of MACE’s success.

“In a world where so many large global companies have set up shop, you lose that personal element that we have on offer to our shoppers, it is a huge contributing factor to our brand, our business, and our success, ” says Connolly.

BWG support

“BWG has been phenomenal with the transition, they have provided huge amounts of support and assistance with any challenges met thus far.”

Connolly notes from day one of their construction revamps, to even just two weeks ago when their offlicence came through, BWG made the whole process seamless.

“We have built great rapport with BWG, and we have a very strong working relationship.”

BWG always make time each week to come and visit the store in person and provide any necessary company updates.

Value variety

According to Connolly, MACE offers value in terms of the products on offer in their stores

Alongside their own branded“MACE” range

available across all stores as alternatives to their branded counterparts, they also offer family value deals each week on general household necessities which proves helpful during this cost-of-living crisis.

“The variety on offer in store combined with the local suppliers provides the best of both worlds, you know you are buying quality and getting it at great value for money. ”

MACE have researched the communities needs and are passionate about giving value and support to their customers.

They take on board the weekly sales feedback and encounter any challenges faced head on, taking an innovative approach for continued growth

Business costs

Since they have opened, Connolly has seen an increase in energy costs.

This is something all businesses are struggling with at present across the board, so Connolly has expected the rise.

“For us personally as a business, this was always expected due to the installation of additional equipment and refrigeration fixtures in the store during our revamp.”

Additionally, the store also installed an air conditioning system which has been another additional cost they didn’t have previously

Maintaining momentum

“Like any business whether it is brand new or rebranding, there will always be increased footfall and customer engagement in the first few months.”

Connolly notes the store has built a fantastic foundation so far and their main challenge is to maintain this momentum once their peak season has passed.

“I am confident our forecast will prove accurate into the latter months of the year. Our new deli has been a challenge as it was something we never had before.”

The challenge now for Connolly is consistency with quality control of their produce. To ensure adherence and implementation of the health and safety regulations and a smooth running of the day to day. ■

Store interior, MACE Laytown

Off-licence, MACE Laytown

Wellbeing and work-life balance

Workplace stress occurs when the demands of the job and the working environment on a person exceeds their capacity to meet them. WorkLife balance ensures “the divisions of one’s time and focus between working and family or leisure activities,” writes Caroline Reidy

Throughout the course of our working life, each of us will encounter varying degrees of stress. It is important that employers take proactive steps to ensure that employees’ wellbeing is prioritised and a healthy work-life balance is encouraged It is crucial that initiatives are put in place within organisations to ensure that all employees are aware of the supports available to them should they have any concerns, employees should also be aware that they can openly communicate their concerns with their employer

Duty of Care

Employers have a duty of care to their employees. This is emphasised and reinforced within the Safety, Health and Welfare at Work Act, 2005. It is advised that employers have a procedure in place to tackle the issue should they identify an employee who is experiencing a high level of stress or showing concerning signs that they are not maintaining a healthy work-life balance. Having these procedures in place empowers the employer to take action to help the employee, and also reassures the employee experiencing issues and other colleagues that the organisation cares for their wellbeing and are willing to help alleviate such instances whilst promoting a healthy balance between work and life

Benefits of Improved Wellbeing & Work-Life Balance

Improved workplace wellbeing can lead to sustained improvements within the workplace including increased creativity, improved employee loyalty, improved productivity and better overall customer satisfaction More and more employers are now concentrating on workplace wellbeing initiatives which in turn allow employees to better improve their work-life balance. Ensuring wellbeing within the workplace is inherent and will give rise to benefits such as retention of healthy happy employees, decreased rates of illness/injury, reduced absenteeism, increased productivity, increased morale and satisfaction.

Ensuring that employees maintain a healthy work-life balance is critical in assisting in ensuring the wellbeing of your team, and also the overall productivity of the organisation It is important that employees are encouraged to manage their time efficiently and are provided with the know how to do so, to ensure a clear separation between work and personal life, the implementation of set start and end times each day can ensure that employees manage their working hours effectively to create a clear division between work and personal life. A healthy work-life balance enhances the creativity of

employees whilst also improving relationships and the quality of life of employees outside of the office

Top tips for managing wellbeing in the workplace and maintaining a work-life balance

• Awareness and proactiveness: Employers should ensure that demands which are placed on employees are fair and reasonable. It is best practice that if employers become aware of employees suffering from any

CAROLINE REIDY

Managing director

The HR Suite

If you are an organisation based in the Republic of Ireland and require further information or advice relating to HR, please do not hesitate to contact The HR Suite’s office on (066)7102887 or email info@thehrsuite.com

work-related issues or where an employee is showing any concerning signs in relation to their well-being, that the employer takes immediate action to ascertain the cause and identify ways of helping the individual, if appropriate and possible

• Policies: Policies and procedures can be put in place to protect and support employees, such as a Dignity & Respect at Work Policy, which again promotes a positive culture that all complaints or concerns in relation to an employee’s Dignity & Respect at Work will be dealt with appropriately and as set out clearly within the procedure.

• Employee assistance programme (EAP): An employee assistance programme can be beneficial to employees in ensuring wellbeing in the workplace but also in ensuring employees can maintain a work-life balance. An EAP is a positive approach to proactively promoting wellbeing within the workplace by offering support and help required to each of the employees, most often than not, 24 hours per day, 365 days a year An EAP is a free and confidential service to employees and usually are a low cost to the Organisation

• Communication: Regular communication between the Organisation and employees can make an employee feel more involved within the decisions made in relation to their role and more comfortable and at ease in confidently expressing any concerns they may have at an early stage. Communication is crucial in preventing concerns and issues from escalating

• Clear boundaries: It is important that the organisation establish and set out within each employees Contract of Employment the expectations of them throughout their employment. This is crucial

in preventing work time from spilling into the personal time of employees.

• Flexibility: Where possible, it is important that organisations utilise flexible working options such as remote work and flexible hours such as varied start and finish times can often ensure that employees can accommodate personal responsibilities and reduce unnecessary stress linked to these personal responsibilities. Organisations who allow their employees to adjust their work schedule to fit their personal life from time to time where necessary such

“It is important that employers take proactive steps to ensure that employees’ wellbeing is prioritised and a healthy work-life balance is encouraged.”

as attending dental/medical appointments encourage a healthy work-life balance for their employees, preventing personal commitments and stresses from compromising work quality. These are just a few examples of activities that can be adapted in your workplace to maintain and increase wellbeing in the workplace. It is important that employers are proactive in managing employee wellbeing to ensure the overall health and wellbeing of staff and to ensure staff are engaged and enjoy work and also maintain a healthy work-life balance. Proactively looking after your employee’s wellbeing also increases retention of staff within the Company. If you require further support or advice relating to HR, please do not hesitate to contact The HR Suite at info@thehrsuite.com/(066)7102887. For more information visit www.thehrsuite.com or read our blog ■

Is marketing still in trouble?

Marketing is all about the customer being fully represented throughout the company, writes Colin Gordon

I’ve been thinking lately of how to best frame my recent thoughts of what marketing is and what makes it‘good’ or not. This thinking has been prompted by my having been involved with the All Ireland Marketing (AIMs) Awards and a recurring theme comes to mind: successful marketing has the customer at the centre. Less successful marketing seems to presume on the customer. That’s not to say“less successful” work isn’t well known or recognised Advertising and dramatic promotions can cover a lot but a cover up does not mean you’ve got good marketing.

This point or theme is all the clearer in my mind after I distill the results of research I recently repeated after an almost five-year gap to understand how marketers viewed marketing and its role in business. The results were recently compared to a parallel study I conducted amongst Australian marketers.

Top four marketing Insights

There were so many insights I want to talk about, but I’ll focus on just a couple here for the sake of brevity.

1. There is a high proportion of marketers who report their own companies as not being very consumer centric.

2. A high percentage of companies don’t have marketing in the senior leadership team.

3. Sales and selling are far too far down the order of priorities for marketers.

4. Marketers do not have a clear understanding of how to even define what marketing is.

There were some changes in the numbers between 2019 and the most recent study, as there were between the Irish results and those in Australia but that doesn’t change the overall picture.

If you don’t know what it is how do you explain what you’re doing? How will you know if you’ve doing ‘it’ well - whatever‘it’ may be? How do you work with colleagues? How do you build or even spend a budget, structure a team, develop proper partnerships with agencies or even ensure you’re properly trained.

This is not a question just for big companies with well recognised brands You don’t have to have a fully structured marketing department to use marketing in your business.You don’t even have to have brands.

Long-term planning

Marketing is all about the customer being fully represented throughout the company.

It’s about long-term planning It’s about how the company structures itself to continually look for ways to serve the customer.

It starts with understanding what marketing is in the first place. If companies and marketers were

COLIN GORDON Marketing Expert

clear as to how central marketing was to the long term sustainability of the organisation, to how to properly and fully reflect the customer in all the activities of the company, to ensure that, in as much as possible, everything was being done to help customers buy from the company (making selling

easier), then marketing would be better understood, have a longer term focus, would be less preoccupied by communications and promotions, have better measures of performance especially sales.

What marketing represents

Marketing represents the customer in the company - in the boardroom, the customer service department, the finance and invoicing team, the innovation and production functions, the whole company. If we can’t get these basics right, then marketing’s role in business will (continue to) be diminished ■

Delivering business growth in innovative and healthy confectionery

Q&A with Shay Barber, Shelton Distributors Ltd.

Q: From a purpose-built warehouse in west Dublin you have recently expanded into Northern Ireland, which means that the business is now able to distribute throughout the entire island of Ireland. Can you tell me how this benefits new customers that are interested in partnering with Shelton?

A: We have been marketing the Look-O-Look range of unique products since 2001 in the Republic of Ireland from our premises in Greenogue Business Park, which offers easy nation-wide access to the areas we currently service. Earlier this year we were offered the opportunity to purchase the confectionery and snacking distribution business from Clandeboye Agencies, who are based in Antrim. The acquisition allows Shelton to now have an “Island of Ireland” reach for the extensive and exclusive confectionery and snacking brands marketed by Shelton and Clandeboye Agencies. These brands include Look-O-Look, PEZ, Zaini, Trolli, Barkley’s, Anthon Berg, Crunch Cravings, Pretzel Pete, Cavendish & Harvey and more. Shelton now offers local sales and distribution solutions to existing and new customers in each jurisdiction, in Euro and Sterling currencies.

Q: Since the original family business (J. Barber Ltd.) was established in 1923, and Shelton was founded in 1974 you have always been a family run business. For the first time since the company’s inception, you recently appointed a

Operating out of company-owned premises, purpose-built in west Dublin Shelton Distributors has recently expanded into Northern Ireland, which means that the business is now able to distribute throughout the entire island of Ireland. The sales, marketing and distribution business currently operates in innovative and healthy confectionery and light grocery, FMCG trade sectors, although it does have some of its own confectionery lines that are contract manufactured. Shelton’s services cover sales, administration, warehousing, and delivery through a dedicated third-party delivery service. Key brands include Look-O-Look, Walker’s Nonsuch Toffees, PEZ, Hamlet Chocolates, Zaini Chocolates, Trolli, Red Band, Barkley’s, Cavendish & Harvey, De Bron, Sante and Yummy-Lix.

non-family MD Can you tell me about this?

A: Brian initially came on board as an advisor and mentor in the business in 2020 We subsequently created an advisory board with responsibility for the strategic development of the business. Eric Barber and I asked Brian to join the business full-time as Managing Director a position he accepted in April of this

year Brian has extensive business management and people development experience from his time at Kerry Foods, Boyne Valley, BWG Foods and more recently as a consultant to a number of indigenous and international businesses. We believe that Brian and the management team can attract and develop a like-minded team of people to the business to support future growth plans for our business and our principals on the Island of Ireland.

Q: Shelton represents a selection of the most unique impulse brands and healthier options in confectionery and snacking. Can you tell me about your mission to compile a selection of the most innovative brands for the Irish market?

A: Our mission over many years has been to work with brands which statistically enjoy a market leading position in their niche category, either regionally or globally These brands achieve this leading status through a commitment to premium quality, packaging,

(L-R) Brian Daly, Managing Director, Shay Barber, Shelton Distribution, Eric Barber, General Manager.

product innovation, and marketing excellence.

Anthon Berg is the global leading manufacturer of Chocolate Liqueurs. Cavendish & Harvey is the award-winning largest manufacturer of travel-tins of sweets internationally PEZ is an iconic brand, and is the global leader in licensed candy collectibles. Look-O-Look is the global leader in packaging innovation, and creators of the “Candy Take-Away” range Walker’s Non-Such manufactures gluten-free toffees, made only using natural ingredients – we believe Walker’s manufactures the best toffee available Zaini manufactures gluten-free chocolates in several plants in the Milan area, with an innovation emphasis across a variety of licensed chocolate surprise eggs.

Healthier options also include the Sante range of impulse protein and cereal bars & drinks, with Sante being the number one brand in Poland in these categories. The De Bron lifestyle range of sugar-free, low-carb, low calorie mallows, jellies and liquorice offers consumers a true lifestyle choice.

Q: If a Brand Owner is interested in distributing its brand throughout Ireland, what solutions do you have in place to ensure that they get the best access to the Irish market?

A: We provide a complete solution to Brand owners in the Irish marketplace in taking full responsibility for sales, marketing, warehousing & distribution.

Our customers recognise Shelton as a confectionery & snacking solution provider We have effectively cultivated these credentials over the past 50 years of trading, delivering multiple brand success stories to date

Q: What solutions do you have in place for new Retailers that are interested in setting up a new account with you?

A: Our commercial team includes national accounts management and territory managers based in the Republic of Ireland and Northern Ireland. Our territory managers are present in every county and are ably supported through our distribution network logistics partners. A sales call or access to our online platform where our full range is available can be arranged through contacting the Shelton office at info@shelton.ie

We have solutions for customers across wholesale, retail and foodservice. Whether your mission is to have something bespoke, a unique point of difference, seasonal gifting, or a competitive offering, you can contact our sales team for specialist advice

Q: Looking ahead, what plans do you have in place for Shelton’s future for growth?

A: We believe there is tremendous potential for growth through the continuous development of relationships with our existing customer base, and constant appraisal of our offering. Continuing to work with our principals to ensure we are identifying and responding to shopper and consumer behaviours and trends.

Re-defining how we categorise our offering by function, age or lifestyle choice is already delivering positive results with our customers. This coupled with our investment in an Island of Ireland service to our customers are key focus areas for future growth.

Q: Is there anything that you would like to add?

since it was founded in 1974, and to have collaborated with our customers throughout my career I have met a great many people across the length and breadth of Ireland from all FMCG trade sectors. I am personally incredibly grateful for the support Shelton has received from our customers and Principals through good times, and through more challenging times.

The FMCG industry has developed over the last fifty years to very effectively meet the needs of our customers and shoppers alike. The only constant has been change, which we continue to embrace constantly I am confident that Shelton is well positioned to meet the needs of the industry for the next fifty years..

Q: How can new customers get in touch with Shelton?

Feel free to contact us at info@shelton.ie or call +353 (0)1 401 8455. ■

express my to our customers over years.

A: II would like to take this opportunity to express my thanks to all our staff, customers and brand partners who have worked with Shelton Distribution over the last 50 years. It has been my privilege to be a part of Shelton

How do we attract the best people to our retail roles

Recruiting the best candidates for retail roles is essential for the success of any retail business. Having the right team in place can make a significant difference in customer satisfaction, sales, and overall store performance, writes

Nikki Murran

Write your job spec

Creating a comprehensive job specification is the first step in attracting the right candidates. It ensures that both you and the candidates share the same expectations about the position

Your job spec should include the job title, general duties, day-to-day responsibilities, a brief company overview outlining your company’s culture and values, job location, and working hours, including likely shift patterns and contracted hours. Including these elements ensures candidates have a clear understanding of what the role involves and whether it aligns with their expectations and career goals.

List your must-have skills and attributes

Identifying the essential skills and attributes for the role is critical. These should be based on the duties listed in your job spec and the characteristics of successful past hires. Some examples of‘must have’ skills might include the ability to work certain shift, a particular visa, command of the English language and some customerfacing experience.Your“would like to have” attributes could range

Detailed role explanation:

Clearly explain what the job entails, including tasks, responsibilities, and expectations.

Benefits and opportunities: Highlight the benefits of working with your company, such as employee discounts, health benefits, training programs, and career progression opportunities.

crucial to protect the store’s reputation, regardless of the interview outcome!

Clear and respectful communication enhances your company’s reputation and ensures candidates are not left in limbo

Job offer

from previous experience in a deli or food retail store to experience using a particular POS system, or leadership potential.

Compile your questions to reflect your desired attributes

To effectively assess candidates, develop a set of questions that reflect the skills and attributes you are looking for.

For example, if customer service skills is high on your must-have list perhaps you include a question such as‘Can you describe a time when you turned a dissatisfied customer into a happy one?’

You can choose the skills that are most valued by you and compose a question on each topic. By scoring each answer, you can objectively compare candidates and ensure you are making the best hiring decision.

Prepare your pitch

The interview is a two-way process. While an interview is an important opportunity for you to fully screen candidates, it’s equally important to sell the role and your company to them The second half of the interview should involve:

Success stories: Share examples of employees who have thrived in your company, demonstrating the potential for growth and success.

This not only gives candidates a clear picture of what to expect but also gives you the chance to portray your company as an attractive place to work

Reply to each candidate promptly

Prompt communication is crucial. Whether you are offering the job, rejecting a candidate, or inviting them for a second interview, timely responses are essential.

News travels fast, and a local store that doesn’t respond to applications or inform candidates of their status after an interview will likely see a drop in applications as word spreads. Additionally, as a retailer recently pointed out to me, these job seekers are often our customers first. Therefore, it’s

When making a job offer, be enthusiastic and positive. Outline all benefits, big or small, to show the full value of the offer. Follow up verbal offers with a detailed written offer letter which includes; job details, salary, all immediate or long-term benefits, acceptance deadline, start date, and next steps.

Call for backup

For junior roles, having a second opinion in the same interview can be beneficial. For more senior roles, conducting a second interview with another interviewer helps ensure a well-rounded assessment of the candidate.

Trust your gut

While structured interviews and scoring matter, trusting your gut is important too. If a candidate feels like a great cultural fit and matches your company values, that’s a strong sign they are right for you! ■

NIKKI MURRAN Director, Grocery Retail Recruitment, Excel Recruitment

www.excelrecruitment.com

ShelfLifeGrocery Management Awards 2024 honour the grocery retail industry’s finest management and more

Michael Walsh of Scally’s SuperValu, Clonakilty, Cork named

National Grocery Retail Manager of the Year 2024

Ireland’s grocery retail industry recently gathered at Dublin’s Royal Marine Hotel, 9 May, for the 2024 ShelfLife Grocery Management Awards, recognising individual management excellence in the sector

With 360 guests in attendance, 22 awards were presented, honouring the best in the many departments that make up local convenience stores and supermarkets, culminating in the grand prize of ShelfLife National Grocery Retail Manager of the Year

Led by MC Shay Byrne of RTE Radio One, the prestigious, independently judged awards ceremony is supported by platinum sponsor Bank of Ireland and carried out in association with Excel Recruitment.

Commenting on the awards, John McDonald, publisher, ShelfLife, said, “Congratulations to all of the finalists and

winners at this year’s ShelfLife Grocery Management Awards. This national awards scheme has reaffirmed the quality and dedication of retail grocery managers across the country.”

National Grocery Retail Manager of the Year 2024

Michael Walsh, Scally’s SuperValu, Clonakilty, Cork was named National Grocery Retail Manager of the Year 2024 He was presented the award by Owen Clifford, head of retail sector at Bank of Ireland, the ShelfLife Grocery Management Awards’ platinum sponsor

The judges deemed Michael Walsh an outstanding winner on account of the true dedication and passion he has demonstrated for the retail industry

Speaking to ShelfLife, Walsh, said: “I was

absolutely delighted and humbled to win the ShelfLife National Grocery Management awards last week. I’ve been working in retail, and with Scally’s for many years, and thankfully still have that same love and passion for retail as when I started out. It’s also important to acknowledge the great team that I’m part of at Scally’s, as without them what I do wouldn’t be possible Together we’ve created something very special and something that I’m very proud of.”

For more information on next year’s ShelfLife Grocery Management Awards 2025, contact: Mark Morgan

mark.morgan@mediateam.ie or Ian Mulvaney ian.mulvaney@mediateam.ie #GMA25

Ireland’s grocery retail industry recently gathered at Dublin’s Royal Marine Hotel, for the 2024 ShelfLife Grocery Management Awards

John McDonald, publisher, ShelfLife

Eoin Clifford, head of retail sector, Bank of Ireland

Nikki Murran, director, Grocery Retail Recruitment, Excel Recruitment

Retail dynamism

From sweeping floors in Quinnsworth to overall winner at this year’s ShelfLifeNational Grocery Management Awards, Michael Walsh, manager, Scally’s SuperValu, Clonakilty talks to Donna Ahern about his passion for the grocery retail trade

Scally's SuperValu in Clonakilty has been at the forefront of retailing in Ireland for the past 40 years.MichaelWalsh has been part of that success for the last 20 and continues to be an integral part of the store's success.With a sharp focus on fresh food retailing,Walsh leads a team which includes a full scratch bakery,production kitchen,meat and deli department He also leads the wider team and delivers achievements across the full store.Walsh works closely with his team to inspire them to keep achieving and deliver the best shopping experience in Ireland.

Walsh’s journey with Scally's SuperValu,began several years ago when he joined as its deli manager Speaking to ShelfLife,Walsh notes that from the start,he was struck by the welcoming and supportive atmosphere at Scally's “Eugene [Scally] was always willing to share his knowledge and expertise and the supportive environment allowed me to grow and develop as a manager.

“As I progressed in my role,I took on more responsibilities and sought opportunities to improve our store standards and operations.We underwent a major redevelopment in 2004, when the current supermarket opened and after that move into what was an exciting new store,I gradually moved up the ranks to my current position

“Reflecting on my journey to date,I'm grateful for the opportunities and experiences that have shaped my career at Scally's It's been a rewarding and fulfilling path,and I'm excited to continue contributing to our store's success. ”

Team spirit

“I find this difficult to explain and put on paper,because I think the team spirit at Scally’s is something that I genuinely believe needs to be experienced.They’re truly exceptional and really passionate people who take great pride in what they do. There is a real commitment to excellence across every department and they genuinely care about our customers, going above and beyond to meet their needs.There's a really strong sense of teamwork at Scally’s with each team member bringing their unique skills and perspectives to the table and they’re always looking for ways to improve.We’re very lucky to have them!”

Winning formula

Scally's SuperValu has achieved the accolade of Retail Store of theYear - Large Supermarket category,at the National

Michael Walsh, manager, Scally’s SuperValu, Clonakilty

Grocery RetailAwards for the past three years.This doesn't come easy to stay at the top of your game,but the team at Scally's led byWalsh continues to grow and develop,while staying true to their roots of supporting local,delivering excellent customer service and giving customers and enjoyable shopping experience.Walsh leads the charge for staying at the forefront of retail in Ireland and with his team, continues to deliver! This yearWalsh scooped the muchcoveted overall winner accolade at the ShelfLife National Grocery ManagementAwards

“Winning the overall award at the ShelfLife National Grocery ManagementAwards is an incredible honour and a deeply humbling experience After so many years in retail it’s a wonderful achievement and great not just for me,but my family and the wider team at Scally’s,”he says

“Being recognised among the best in the industry is not just a personal achievement but a collective victory for everyone who has contributed to making our store a standout in the community Across the entire team,everyone plays a vital role in creating a welcoming experience for our customers Receiving this prestigious award motivates the team and I to continue improving and innovating and it reinforces our belief in what we do – delivering excellent customer service and top-quality produce.

Climbing the ranks

As a teenager,Walsh started working in Quinnsworth. Despite his initial job sweeping the floor,he tells ShelfLife that he enjoyed the environment and the team atmosphere “I was promoted up along the ranks and eventually decided that this was the career choice for me.I’ve always found it to be an exciting and rewarding career and have enjoyed the variety of opportunities it has given me,”he says.

So what keeps his passion for retail alive after all these years?

“I suppose it’s that things never stand still There’s a dynamism to retail that keeps the spark alive and keeps it interesting.Things are always evolving and it’s trying to keep up with the new trends,stay ahead of our competitors and continue growing and developing our team which spur me on I also take great satisfaction in feedback from customers, whether it's about the quality of our products,the helpfulness of our team,or the overall shopping atmosphere, is incredibly gratifying and a constant source of motivation.”

Rising to the challenge

So,what challenges hasWalsh faced and how did he and his team overcome it?

“One significant challenge we faced,which wasn’t unique to Scally's SuperValu,was during the early stages of the COVID-19 pandemic The sudden onset of the pandemic brought about numerous difficulties and I suppose we were left to figure things out for ourselves during those initial days,” he highlights.

“We overcame it by staying positive (despite the chaos) and leaned on surrounding businesses for support by hiring additional team members to help during what were very busy times.We tried to remain calm and reassure our team whose resilience during this period was truly remarkable and thankfully we came through it.COVID-19 changed behaviours across the spectrum,but by adapting to those changes it has helped us navigate our way out of it.”

Staying competitive

It is clear to see thatWalsh takes great pride his team,and working together it helps the store to stay competitive.

“In our town we have lots of competition,but our customer service is unrivalled.All our team,from the top down,are on the shop floor meeting customers daily and take time to have those important conversations,listen to their ideas and just spend time in their company.Having great value pricing or quality product is one thing,but how you deliver it is key. Of course we push to have the best range available,top-quality product on the shelves and the best pricing in town,but it all boils down to people at the end of the day,”he points out.

“Our innovation also comes from people too.Listening to customers and their ideas,spending time with colleagues and seeing what creative plans they have,travelling Ireland and abroad to meet suppliers and other retailers to see what’s new and exciting.”

Listening carefully to customers to see what they are looking for is key to building customer loyalty.

“Over the years we’ve built up a fantastic relationship with customers,so they’d often come to us directly with ideas,maybe of something they had seen abroad on holidays or even an idea they came up with themselves What we have found in the past is that not all trends are applicable to our store and our customer base.Some trends work and some don’t,but at the end of the day we’re always willing to give something new a try,”Walsh explains.

“We would also work closely with our suppliers,who are constantly travelling and bring back new ideas and innovations.We have some great relationships built up and often might be used as a testing ground for an idea to see how it could work in the retail environment

“Social media is also a great tool for inspiration. Instagram,Pinterest andTikTok can be great sources of inspiration for new products or concepts and are probably the most up to date source of consumer trends out there now.They help us meet the needs of all consumer demographics which we find hugely beneficial.”

Customer feedback

How do you handle customer feedback,both positive and negative?

In terms of customer feedback,both positive and negative,Walsh highlights,“Sometimes you’re nervous to admit that you’re the manager when someone looks for you, but thankfully most of what we hear from customers is quite positive!We would always listen to customer feedback – positive and negative – as there is generally always something to be learned from it We try to deal with any issues in a timely manner and always thank the customer for their feedback It’s only by feedback that we will continue to improve what we do.

For someone who is passionate about starting a career in the retail management,Walsh highlights that good communication here really is key.

“Being able to communicate effectively and efficiently with colleagues,customers and suppliers will really stand to you.Focus on developing strong leadership and problemsolving skills and listen to and learn from experienced mentors,”he adds

“And finally stay positive – sometimes it’s easy to focus excessively on issues and problems but keep an eye on the bright side too!

Looking ahead

Community has been integral to Scally's SuperValu over the past 40 years.The store sponsors a wide range of local events from the SummerAgricultural Show and the South of Ireland Band Championships to local coffee days in support of charities.This engagement strengthens Scally’s relationship with the local community,and ensures its store remains a valued part of Clonakilty's vibrant community

“I’m lucky that our team are so passionate about what they do,as they really motivate each other to keep pushing the bar and try to stay on top of their game.We have regular team meetings and are always analysing what we’re doing, identifying how we can improve things and fostering a positive work environment

“Communication is a key part of what we do,listening to everyone’s opinion and allowing everyone a voice.I think people feel valued and empowered when we take this approach and I feel it really works for my team and I,”he highlights.

Looking ahead,Walsh has some exciting developments coming up in store over the next six-12 months.

“My goal is to really get stuck in and work on delivering an unrivalled shopping experience for our customers here in Clonakilty Personally,I’d hope to continue advancing my leadership skills,contributing to our team's growth and development and enjoying everything about retail in Clonakilty,”he concludes. ■

As a teenager, I started working in Quinnsworth. Despite my initial job being sweeping the floor, I enjoyed the environment and the team atmosphere.

Owen Clifford, head of retail, Bank of Ireland and Michael Walsh, National Grocery Retail Manager of the Year 2024

Hero of the Year 2024

Winner: SuperValu Tidy Towns

Mark Devery, account manager, Muller presents the Hero of the Year Award to SuperValu Tidy Towns represented by Kevin Grace, sales director, Musgrave Operating Partners Ireland

What the judges said:

The recipient of this year’s GMA Hero Award is supported by grocery retail businesses in every county of Ireland. It has consistently contributed to the reputation of the Irish Grocery business and the wider trade in every one of its remarkable sixty years in Ireland. The GMA Hero Award goes to TIDY TOWNS; which is all about community engagement and the revitalisation of the “in town” retail sector with its Town Centre First programme

Cash & Carry Manager of the Year 2024

Award Sponsored by Müller

Winner: Fintan Smyth, Value Centre, Cash & Carry, Dundalk

Nikki Murran, director, Excel Recruitment presents the Cash & Carry Manager of the Year Award to Fintan Smyth, Value Centre Cash & Carry, Dundalk, Co. Louth

What the judges said:

As general manager of the Value Centre Cash & Carry branch in Dundalk Smyth has 20 years’ service. A large percentage of its more than 60 staff have over 25 and some have 45 years plus service. Smyth has full overarching responsibly for the successful operation of the branch. Smyth is responsible for sales, margin, stock value and accuracy, operating costs, logistics, security and also HR. It is clear that he embraces new initiatives to drive the branch forward and evolve and change in line with the ever-changing landscape of the wholesale sector

Award Sponsored by Excel Recruitment

Customer Service Manager of the Year 2024

Winner: Laura Butler, SuperValu Lucan, Dublin

the

SuperValu Lucan, Co. Dublin

What the judges said:

Cash & Carry Manager of the Year 2024

FINALISTS

• Fintan Smyth – Value Centre Cash & Carry Dundalk

• Pierce Gordon – Value Centre Cash & Carry Castlebar, Co Mayo

• John McMahon – Value Centre, Ennis, Co Clare

• Keith Browne – 4 Aces Wholesale (BWG), Co Laois Customer Service Manager 2024

FINALISTS

• Laura Butler – SuperValu Lucan, Dublin

• Louise Casey-Rennison, Caseys Londis, Dock Road, Limerick

• Rachel Stritch – SuperValu Sundrive, Dublin 12

• Penyo Shilev – Monread Fare SPAR, Naas, Co Kildare

• Vivienne Stafford – SuperValu Swords, Dublin

• Leanne Maguire – SuperValu Newcastle, Co Dublin

Laura Butler, customer services manager, SuperValu Lucan, Co Dublin is a hugely impressive winner SuperValu in Lucan is the largest in terms of size and turnover in the brand in the country and has over 36,000 customer transactions every week. At Supervalu Lucan, it is clear that Butler and the team really embrace the SuperValu ethos of ‘Real Food Real People’. The store employs over 210 staff across a very wide range of roles like butchers, bakers, cheesemongers, wine experts and of course some of the best customer service focused sales assistants. The last 12 months has been a year of big change within the store with the launch of its new ‘Checkmate’ checkout units.

Award Sponsored by Excel Recruitment

(L-R) Owen Clifford, Bank of Ireland, John McDonald ShelfLife and Barry Whelan, Excel Recruitment

Alan Treacy, managing consultant, Excel Recruitment presents

Customer Service Manager of the Year Award to Laura Butler, customer services manager,

Congratulations to our Award-winning Managers

Michael Walsh - Scally’s SuperValu, Clonakilty, Cork

Supreme Champion – Manager of the Year 2024 Large Supermarket

Overall Manager - C-Store

Overall Manager - Supermarket

Delicatessen/Food to Go Manager - Supermarket

Overall Manager - C-Store Large: 4,000 Sq Ft +

Overall Manager - Supermarket

Overall

Overall

Kevin Grace - Musgrave Hero of the Year 2024SuperValu Tidy Towns

Laura Butler - SuperValu Lucan, Dublin Customer Service Manager

Martin Mahony - SuperValu Blanchardstown, Dublin Off-Licence Manager

Greg Kilbane - Donnybrook Fair Stillorgan, Dublin

Manager - Supermarket Small

Darren Smyth - Herlihy’s Centra, Oliver Plunkett Street, Cork

Small

Michael Walsh - Scally’s SuperValu, Clonakilty, Cork

Large

Sabrina Traynor - SuperValu Strokestown, Co Roscommon

John Reeves - O’Sullivans Centra, Clarina, Co. Limerick

Natalie McGrath - SuperValu Sutton, Dublin HR Manager

Michelle McGrath - SuperValu Thomastown, Co Kilkenny

Mid-Size

Niall Clarke, Top Oil/Daybreak, Athlone, Co Westmeath

Manager - C-Store Mid-Size

In-Store Café Manager of the Year 2024

Winner: Jurgita Foryj, Maxol M3 Services, Mulhuddart, Dublin 15

Gillian Furey, marketing manager, Alpro presents the Retail Café Manager of the Year 2024 to Jurgita Foryj, Maxol M3 Services, Mulhuddart, Dublin 15

What the judges said:

Foryj has been running the Insomnia Coffee Counter at M3 Services for over seven years, which is a testament to her devotion to her role The coffee outlet on site opens at 5.30 am each morning for early commuters, shift workers and contractors heading to local sites. Dealing with several hundred customers each day, when time is a big factor, Foryj ensures that customers are in and out fast This is done by having the counter heavily staffed at the key times and having the necessary preparation and stocking of the station done well in advance. At Insomnia M3 services, the customer base continues to grow, and the loyalty scheme that was established in 2018 is one of the key reasons for the repeat custom pattern. Spearheaded by Foryj the outlet recently introduced the Insomnia App Since the inception of the app 5-7% of its customers are claiming a reward on a weekly basis, and has proven to be a great investment.

Award Sponsored by Alpro

Butcher Manager of the Year 2024

Winner: Gerry McDonald, Brodericks Spar, Croom, Co. Limerick

Morgan, account manager,

Magazine presents the Butcher Manager of the Year Award to Gerry McDonald, Brodericks Spar, Croom, Co. Limerick

What the judges said:

Gerry McDonald has been working at Brodericks Spar for over two years. Before McDonald was recruited the Butchery turnover was €4,500 per week. Under his leadership the Butchery rakes in almost €7,000 He has a strong connection with the store’s customers, where he offers his expertise to guide them on their purchases. McDonald’s strong work ethic and the Butchery’s recent growth in sales has not only impressed the judges but also his colleagues.

Award Sponsored by ShelfLife

Delicatessen/Food to Go Manager of the Year 2024 - C-Store

Winner: Catherine Markham, Mace, Thomas St., Limerick

Emmet Keenan, sales manager, Bunzl Ireland presents the Delicatessen/ Food to Go Manager of the Year

Award to Catherine Markham, Mace, Thomas Street, Co. Limerick

What the judges said:

In-Store Café Manager of the Year 2024

FINALISTS

• Jurgita Foryj – Maxol M3 Services, Mulhuddart, Dublin 15

• Meave McGarvey – O’Donnells Mace, Gweedore, Co Donegal

• Magda Sitarek – SPAR Little Island, Cork

• Elaine Orr – Applegreen, Buncrana, Co Donegal

Butcher Manager of the Year 2024

FINALISTS

• Gerry McDonald – Brodericks Spar, Croom, Co Limerick

• Kieran Crotty – Herlihy’s Centra, Bishopstown, Cork

• John Coleman – Scally’s SuperValu, Clonakilty, Cork

• Peter Langan – O’Toole’s SuperValu, Tuam, Co Galway

• Micheal Keane – SuperValu Pavilions

Shopping Centre, Swords, Dublin

• Conor McGrath – SuperValu Thomastown, Co Kilkenny

Delicatessen/Food to Go Manager of the Year 2024

- C-Store

FINALISTS

• Catherine Markham – Mace, Thomas St Limerick

• Emily Hanley – Centra Grangegorman, Dublin 7

• Annmarie O’Neill – Herlihy’s Centra, Oliver Plunkett Street, Cork

• Agniete Idzelyte – Mace Castlepollard, Co Westmeath

• Michelle Seery – Top Oil/Daybreak, Garrycastle, Athlone, Co Westmeath

• Zsuzsanna Balazs – SPAR, The Crescent, Mulhuddart, Dublin 15

• Sonya Carolan – Mace Blackbull, Drogheda, Co Louth

• Laura Kennedy – Caseys Londis, Dock Road, Limerick

It is clear to the judges that Markham takes immense pride in providing the people of Limerick with the highest quality food to go to its busy customers. She is an outstanding, passionate and positive manager Under her leadership the Delicatessen has achieved Emerald status in all EIQA audits and has earned Gold Standard recognition in this year’s LRQA audit. Markham works closely with Mace’s food advisor to keep the Delicatessen’s offering varied and innovative which has resulted in strong sales growth year on year, maintaining a healthy margin ensuring a strong profitable business.

Award Sponsored by Bunzl Ireland

(L-R) Patrick Brennan and Signe Turner, Donnybrook Fair

Mark

ShelfLife

C-Store

MANAGEMENT AWARDS

Delicatessen/Food to Go Manager the Year 2024 - Forecourt

Winner: Violeta Anisova, SPAR/Corrib Oil, Ballyhaunis, Co. Mayo

What the judges said:

Delicatessen/Food to Go Manager of the Year 2024 - Forecourt FINALISTS

Violeta Anisova has worked in Corrib Oil/Spar, Ballyhaunis for the last 11 years. She manages a team of strong team of eight. The deli has all the fresh food offerings of a modern convenience forecourt. She has seen the store go through a massive revamp ‘to cater for the ever-changing customer needs.’ Anisova’s ability to motivate her staff has been crucial to providing great levels service for its customers. The availability of fresh bakery products and freshly made ‘home-cooked’ meals gives the customer the quality and freshness they require. Anisova and her team cater for family occasions such as birthdays, communions etc. This side of the Delicatessen’s business has grown significantly in recent years.

Award Sponsored by Bunzl Ireland

Delicatessen/Food to Go Manager of the Year 2024 - Supermarket

Winner: Sabrina Traynor, SuperValu Strokestown, Co. Roscommon

What the judges said:

Under Traynor’s leadership the Delicatessen turns over €9,000 per week. Her role is to manage the department standards in terms of sales, margin and hygiene, and delivering top quality food daily to its customer, while also being innovative. The store recently won SuperValu small store of the year, its deli department was a massive part of this achievement, with the range of deli offering and quality one of the key standouts in its final audit. We achieved one of the highest scores across the SuperValu estate in its Lloyds hygiene audit, outlining its consistent standards across all areas of the department. We achieved 45% margin In its deli last year, which was an improvement of 4% on the previous year

Award Sponsored by Bunzl Ireland

Off-Licence Manager of the Year 2024

Winner: Martin Mahony, SuperValu Blanchardstown, Dublin 15

What the judges said:

Martin Mahony has been managing the SuperValu Blanchardstown off-licence for the last 20 years. The store recently went through a €6 million revamp, which completely renovated its off-licence to the highest standard. Its off-licence is now used to showcase to other stores what an off-licence should look like, and how it should run. It has a fantastic range of alcohol to suit all tastes, including premium wines, craft beers, and a unique selection of ‘Martin Recommends’ wines, whereby he has personally put my name to its products. Over the previous 12 months, we have generated over €150,000 sales in wines I have personally brought into store and recommended to customers.

Award Sponsored by Drinks industry Ireland

• Violeta Anisova – SPAR/Corrib Oil, Ballyhaunis, Co Mayo

• Marlena Czuprynska – SPAR/Corrib Oil, Ballymahon, Athlone, Co Westmeath

• Darren McCarthy – Monread Fare SPAR, Naas, Co Kildare

• Seamus Breslin – Mace/Circle K, Drumcliff, Donegal

• Colm Costello – SPAR Junction 14, Mayfield, Co Kildare

• Helen Taylor – Daybreak Dungarvan, Waterford

• Regina Lennon – SPAR/Corrib Oil, Ballinrobe, Co Mayo

Delicatessen/Food to Go Manager of the Year 2024 – Supermarket FINALISTS

• Sabrina Traynor – SuperValu Strokestown, Co Roscommon

• Rafal Lipinski – SuperValu Lucan, Dublin

• Agnieska Jezierska – SuperValu Newcastle, Co Dublin

Off-Licence Manager of the Year 2024 FINALISTS

• Martin Mahony – SuperValu Blanchardstown, Dublin 15

• Craig Swift – Mace Wheaton Hall, Drogheda, Co Louth

• Darren Brennan – Brennan & McNallys Centra, Westmeath

• Paul Coleman – Higgins Off Licence, Londis, Dublin 14

• Kevin McGrath – Daybreak Dungarvan, Co Waterford

• Craig Hessin – Dunnes Stores St Stephen’s Green, Dublin 2

• Robert Giesko – SuperValu, Loughboy Shopping Centre, Kilkenny

• Kieran O’Neill – SuperValu Kilmainham, Dublin 8

(L-R) Vasco Vilas, shopper and digital marketing manager, ROI, Pladis Global and Barry Cogavin, head of Ireland, Pladis Global

Emmet Keenan, sales manager, Bunzl Ireland, presents the Delicatessen/ Food to Go Manager of the Year Forecourt Award to Violeta Anisova, Corrib Oil/Spar, Ballyhaunis, Co. Mayo

Emmet Keenan, sales manager, Bunzl Ireland presents the Delicatessen/ Food to Go Manager of the Year Supermarket Award to Sabrina Traynor, SuperValu Strokestown, Co. Roscommon

Ian Mulvaney, Drinks Industry Ireland, presents Off-Licence Manager of the Year Award to Martin Mahony, SuperValu Blanchardstown, Dublin 15

HR Manager of the Year 2024

Winner: Natalie McGrath, SuperValu Sutton, Dublin

Barry Whelan, chief executive officer, Excel Recruitment presents HR Manager of the Year of the Year Award to Natalie McGrath, SuperValu Sutton, Dublin 13

What the judges said:

She has worked in the Supervalu Sutton store for the last 10 years. She was a duty manager in many parts of the store for five years before taking on the HR role in 2019 In her role she is responsible for the rostering, colleague holidays, absence management, recruitment for the store, staff training, probations, IR, cash office, colleague wellness and engagement events, but most importantly she is responsible for managing the people in the store and being there to support them through their issues.

Last year Sutton had over 80 nominations in store for its Musgrave people awards.

Award Sponsored by Excel Recruitment

HR Manager of the Year 2024 FINALISTS

• Natalie McGrath – SuperValu Sutton, Dublin

• Doreen Doree Curley – SuperValu Castletroy, Limerick

• Shairf Hossain – Mace Blackbull, Drogheda, Co Louth

• Adriana Pacurariu – Griffin Retail Group, Dublin

• Amanda Boyd – Mace Smithborough, Co Monaghan

• Hafeez Rehman – Mace N4 Services, Sligo Road, Co Westmeath

• Ezolda Chambers – SuperValu Loughboy, Kilkenny

• Aaron O’Boyle – Cosgrove & McGuinness Group, Centra Maugheraboy, Sligo

• Paula White – O’Ciobhains SuperValu, Swords, Dublin

• Theresa Byrne – SuperValu Swords, Dublin

(L-R) Kenneth Harrison and Rory Bosek, Aldi Ireland

Catherine Markham – MACE Thomas Street, Limerick. Pictured with Emmet Keenan Sales Manager at Bunzl Ireland

32 GROCERY MANAGEMENT AWARDS 2024

Manager of the Year 2024 - C-Store Small

Winner: Darren Smyth, Herlihy’s Centra, Oliver Plunkett Street,

Cork

Mark O’Dwyer, national account manager, Salescare presents Small C-Store Manager of the Year Award to Darren Smyth, Herlihy’s Centra Oliver Plunkett Street, Cork

What the judges said:

Located on Cork City’s premier shopping street, you will find Herlihy’s Centra on Oliver Plunkett Street. A 1,100 sq ft convenience store. Serving over 12,000 customers a week and priding itself on offering the very best products available through its ambient and fresh sections. As the store manager he is responsible for engaging and building up relationships with its loyal customers who have been shopping for years and with the local businesses. As well as training and developing staff to the high standards of customer service excellence in accordance with Musgraves I-Care Service Excellence and the Herlihy Group plan. From a store perspective it has received a lot of praise and recognition for the efforts and work put into its deli lead by deli manager Annmarie and her team who are constantly re defining the standards of a city centre deli.

Award Sponsored by Salescare/Toshiba

Manager of the Year 2024 - C-Store Mid-Size

Winner: Niall Clarke, Top Oil/Daybreak, Athlone, Co. Westmeath

What the judges said:

Went through a store revamp, was needed, retivistise whole way of thinking, rundown store but now brand new, wanted everyone to buy into new concept, ahead of last year in sales and ahead of budget, staff is happy, feel of the is just better Small touches, one best value execution, promo cycles every month, having the right offer at the right time, layout, neighbour store of the year, getting to know customers and tailoring the offers towards them, involved in local teams, real neighbourhood.

Award Sponsored by Salescare/Toshiba

Manager of the Year 2024 - C-Store Large

Winner: John Reeves, O’Sullivans Centra, Clarina, Co. Limerick

What the judges said:

John has been the store manager for 11 years. He began as a checkout assistant and through years of hard work and dedication has progressed though the ranks, ultimately reaching the title of store manager in 2015. John is at the forefront of standards and profitability using his experience to hunt for any margin gains where possible His keen eye for detail allows the store to build prominent displays across all occasions driving sales and margins for the overall store. He inspires the team to work to similar standards around him creating a culture of high standards throughout the business.

Award Sponsored by Hale Vaping

Manager of the Year 2024

– C-Store Small FINALISTS

• Darren Smyth – Herlihy’s Centra, Oliver Plunkett Street, Cork

• Colm Dowling- Dowlings Gala, Killenard, Co Laois

• Monika Crowe – Aramark Market Kitchen, Crumlin Hospital, Dublin 12

• Martin Hobbart – SPAR/Corrib Oil, Listowel, Co Kerry

• Gina Buzea – SPAR Parkwest, Dublin

• Martin Hobbart – SPAR/Corrib Oil, Listowel, Co Kerry

• Abdullah Saghir – XL Castlemill, Dublin

• Greg Kuderski – Herlihy’s Centra North Main Street, Cork

• Elizabeth Keague – O’Reillys Mace, Laytown, Co Meath

• Paula Loughnane – Ryan’s Mace Ballycahill, Co Tipperary

• Shane Ahearne – Mace Lismore, Co Waterford

• Mark Ryan – Mace Thomas St., Limerick

• Amar Faraz – Nearby Harmonstown, Dublin 5

Manager of the Year 2024

– C-Store Mid-Size FINALISTS

• Niall Clarke – Top Oil/Daybreak, Athlone, Co Westmeath

• Barry Monaghan – Monaghan’s Centra/Circle K, Headford, Co Galway

• Imran Ishfaq – Londis Drogheda, Co Louth

• Peter O’Dowd – Casey’s Londis Balla, Co Mayo

• Farhadul Islam – Mace Marshes Upper, Dundalk, Co Louth

• Katarina Weizen – Mace Bettystown, Co Meath

• Micheal Cummins – Cummins Daybreak, Galbally, Limerick

• Ciara Sweeney – Sweeney’s SPAR/ Circle K, Edenderry Co Offaly

• Noel Kavanagh – SPAR Graiguecullen, Co Carlow

• Ciaran Durkin – Durkins Costcutter, Tully, Co Galway

• Maria Gallagher – O’Donnells Mace, Gweedore, Co Donegal

• Joe Wheeler – Caseys Londis, Dock Rd., Limerick

Manager of the Year 2024 – C-Store Large

FINALISTS

• John Reeves – O’Sullivans Centra, Clarina, Co Limerick

• Edward Keenan – Mace Ballybay, Co Monaghan

• Mikey MacKessy – Brodericks Spar, Croom, Limerick

• Faizan Khalid – SPAR The Crescent, Church Rd., Mulhuddart, Dublin 15

• Eoin Conlon – McCormacks Mace, Sligo Rd Co Leitrim

Eamonn O’Toole, executive director, Salescare, presents the Medium C-Store Manager of the Year Award to Niall Clarke, TOP Oil/Daybreak, Athlone, Westmeath

Simon Carroll, managing director, Hale Vaping, presents the Large C-Store Manager of the Year to John Reeves, O’Sullivan’s Centra, Clarina, Co. Limerick

Manager of the Year 2024 - Forecourt Small

Winner: Daniel Floody, SPAR Corrib Oil, Portlaoise Co. Laois

What the judges said:

Daniel has great experience in retail having achieved his level 8 degree through BWG/skillnet, he then went on to work with Dunnes stores for a few years before returning to take over as site manager in Portlaois, when he started the store was in the middle of a full revamp which he completed while bringing back up the store standards and developing the team. The store performs well from a sales and budget point of view and Daniel currently has two team members on the skillnet supervisory management program whom Daniel is their mentor helping them with assignments and course work.

Award Sponsor by Nomadic

Manager of the Year 2024 –Forecourt Small

FINALISTS

• Stephen Clifford – Londis KCR, Dublin 6W

• Debbie Briers – Costcutter Burgess N25, Killeagh, Co Cork

• Kevin Forde – Daybreak Dungarvan, Co Waterford

• Deborah O’Donoghue – Inver Macroom Junction

• Agnes Sienkowska – SPAR Loughrea Service Station Plaza, Galway

• Peter Bolster – Inver Mallow Racecourse Junction

• Joseph Conway – XL Enfield, County Meath

• Anya Furlong – Centra Junction 13, Co Kildare

• Daniel Floody – SPAR Corrib Oil, Portlaoise Co Laois

• Gavin Butler – SPAR Corrib Oil, Athlone, Co Westmeath

• Luke Bergin – Centra Greystones, Co Wicklow

• Vandana Ghoorahoo – Mee’s Daybreak, Knockcroghery Co Roscommon

• Niamh Sheehan – Inver Tipperary Limerick Road

• Graham Kelly – Inver Castlecomer

Emma Gregory, sales manager, Nomadic, presents Small Forecourt Manager of the Year Award to Daniel Floody, SPAR Corrib Oil Portlaoise, Co. Laois

Fintan Smyth, Value Centre, Dundalk, Co. Louth accepting the Cash and Carry Manager of the Year award from sponsor Nikki Murran, Director, Excel Recruitment. Value Centre Dundalk also won the Retail Team of the Year award.

Manager of the Year 2024 - Forecourt Large

Winner: John Meade, SPAR Junction 14 Mayfield, Co. Kildare

Emma Gregory, sales manager, Nomadic, presents Large Forecourt Manager of the Year to John Meade, Spar Junction 14 Mayfield, Co. Kildare

What the judges said:

Junction 14 is a Motorway Service Station on the M7, which houses a full range of brands including Texaco, Spar (24 hour), Mayfield Fare Deli, Zambrero, Chopped, Supermacs, Papa Johns, Gino’s, Subway, Insomnia, Off Beat Donuts. The site also has eight superfast ESB chargers. John Meade’s role is to manage the site and the team so that they can provide an excellent service to over 40,000 customers every week from bus and coach traffic, truck drivers, daily commuters and tourists. Customers are spoilt for choice at the site, and Meade & his team strive to deliver quality, cleanliness always

They have managed to increase efficiency for bus drivers by ensuring that parking is strictly reserved, making their stops more efficient and safe at the site.

Award Sponsored by Nomadic

Manager of the Year 2024 - Small Supermarket

Winner: Greg Kilbane, Donnybrook Fair Stillorgan, Dublin 18

Owen Clifford, head of Retail Sector, Bank of Ireland, presents Small Supermarket Manager of the Year Award, to Greg Kilbane, Donnybrook Fair Stillorgan, Co. Dublin

What the judges said:

Donnybrook Fair Stillorgan has been successfully operating since 2011.

Since joining Donnybrook Fair Greg Kilbane has proved himself to be a consistent and devoted manager, he has improved the instore experience and established consistency in the store. The store is a 4000 square foot unit compromising of a full delicatessen, coffee station, craft butcher counter, fruit and veg, freshly prepared meals and an artisan range of groceries and wine Kilbane said: A key awareness of availability, relevant ranges, strong impactful displays and improving staff knowledge of our products has been a key cornerstone in my approach in driving sales and profitability within the store.

Award Sponsored by Bank of Ireland

Manager of the Year 2024 - Mid-Size Supermarket

Winner: Michelle McGrath, SuperValu Thomastown, Co. Kilkenny

Manager of the Year 2024 –Forecourt Large FINALISTS

• John Meade – SPAR Junction 14 Mayfield, Co Kildare

• Briege O’Kane – TOP Oil / Daybreak, Newhall Service Station, Naas, Co Kildare

• Damien McCormack – Mace Dry Arch, Co Donegal

• Owen Kelly – Londis/Top Oil, Kilkelly, N17 Co Mayo

• Edita Nikitiniene – N4 Services Mace, Sligo Rd., Co Westmeath

• Colm Mulrooney – SPAR Portlaoise Plaza, Junction 17, Co Laois

• Mantas Franckaitis – Costcutter N20 Mallow Plaza, Cork

• Kristina Orliuk – Maxol M3 Services, Mulhuddart, Dublin

Manager of the Year 2024 –Supermarket Small FINALISTS

• Greg Kilbane – Donnybrook Fair Stillorgan, Dublin 18

• Denise Cummins – Herlihy’s Centra Fermoy, Cork

• Aidan Connaughton – Sheridan Centra, Newport. Co Mayo

• Martin Mullen – SuperValu Strokestown, Co Roscommon

• Ali Shah – SuperValu Rush, Dublin

Manager of the Year 2024 –Supermarket Mid-Size FINALISTS

• Michelle McGrath – SuperValu Thomastown, Co Kilkenny

• Tara Gorman – Cosgroves SuperValu, Bundoran, Co Donegal

• John MacMahon – Twomey’s SuperValu, Co Dublin

• Denis Lyons – Dunnes Stores, Crumlin Shopping Centre, Dublin

• John Daly – SuperValu Porttuma, Galway

• Tanya McGarry – SuperValu, Bray Castle St Co Wicklow

• Jamie Stephens – Aldi Cabra, Dublin

• Declan Kealy – Aldi Trinity St., Wexford

• Ken Harrison – Aldi Callan, Kilkeny

• Tony Rochford – SuperValu Blackrock, Co Dublin

• Chris Corrigan – Aldi Enniscorthy, Wexford

What the judges said:

With 27 years retail experience Michelle McGrath joined SuperValu Thomastown as assistant manager and within the space of a mere year she assumed the role of store manager late 2019 She is passionate about her position and leads a devoted team. Under her leadership she has promoted three of her colleagues allowing them to assume more responsibility in their roles. Not only does McGrath and her colleagues achieve all KPI’s asked of them, they have reached and exceeded their sales targets. Together they have formed an active role in the local community The SuperValu Thomastown Christmas Food fairs has proven to be a big hit with the stores customers putting SuperValu Thomastown at the heart of the community

Paul Farrell, retail national account manager, Glenhaven Quality Foods Ltd, presents Mid-Size Supermarket Manager of the Year Award to Michelle McGrath, SuperValu Thomastown, Co. Kilkenny

Award Sponsored by Glenhaven

Manager of the Year 2024 - Large Supermarket

Winner: Michael Walsh, Scally’s SuperValu, Clonakilty, Cork

Hugh

What the judges said:

Michael Walsh is an outstanding, passionate, and positive manager Walsh manages, motivates, and coaches a team of over 100 staff helping them strive for exceptional store standards and market leading fresh offerings. Walsh has kept the store at the forefront of retailing in Ireland for the past 20 years, leading by example, and making sure their team knows what great retailing looks like and delivers it daily He promotes small local producers, believes in supporting local communities, and brings a fun element to the shop floor throughout each shift. The judges noted that good staff relationships, open communication, and staff engagement are of utmost importance to this retailer with him mentioning that this is the key he has used over the last two decades to achieve retail excellence in his store.

Manager of the Year 2024 –Supermarket Large FINALISTS

• Michael Walsh – Scally’s SuperValu, Clonakilty, Cork

• Paula Marques – O’Toole’s SuperValu, Tuam, Co Galway

• Marc Flanagan – SuperValu Swords Pavilion, Dublin

• Jamie Caffrey – SuperValu Blanchardstown, Dublin 15

• Chris O’Driscoll – SuperValu Castletroy Limerick

Idzelyte and Town

McLaughlin, sales & NPD director, Glenhaven Quality Foods Ltd, presents Large Supermarket Manager of the Year Award to Michael Walsh, Scally’s SuperValu, Clonakilty, Cork

Award Sponsored by Glenhaven

Retail Team of the Year 2024

Winner: Value Centre, Dundalk Co. Louth

Barber, general manager

Sponsored by

What the judges said: Its well-deserved winner in this category Value Centre Dundalk has been serving the Dundalk region for almost 60 years. Its 60 plus committed staff have on average worked for the business for many years. The store has a very low turnover in staff which shows the dedication of the team to their roles. The store has been based at its current location for over seven years. The store merged its Carrickmacross and Monaghan depots into Dundalk. All of the staff in Carrickmacross transferred with the business and 50% of the Monaghan staff moved to the new location. 90% of the Carrickmacross business transferred and 80% of the Monaghan business transferred at the time This result was primarily down to an excellent relationship between Value Centre Cash and Carry Dundalk’s staff and customers. Mutual trust and support which in a lot of cases spanned many years. The branch has achieved a recycle rate close to 90% of both general waste and recyclable products such as cardboard and plastic. People buy from people but there has to be that all important connection to begin with and its team has that in spades with each other and with its customers.

Brand Marketing Team of The Year 2024

Winner: Tayto Snacks

The ‘Brand Marketing Team of the Year’ award is a tribute to the outstanding achievements of the Tayto Snacks marketing team. Through innovative campaigns, strategic vision, and unwavering commitment to excellence, they have not only driven business success but also engaged both retailers and consumers.

Retail Team of the Year 2024

FINALISTS

• Value Centre Letterkenny, Co Donegal

• Costcutter N20 Mallow, Plaza Group Co Cork

• Broderick’s SPAR Croom, Co Limerick

• Junction 14 Mayfield SPAR, Monasterevin, Co Kildare

• SuperValu Charlesland, Greystones, Co Wicklow

• Value Centre Cash and Carry Dundalk, Co Louth

• Central Bakery Team, SuperValu Lucan, Co Dublin

• Donnybrook Fair Donnybrook Dublin 4

• Donnybrook Fair Stillorgan, Co Dublin

• Supervalu Blanchardstown, Dublin 15

Brand Marketing Team of the Year 2024

FINALISTS

• Heineken

• Tayto Snacks

• John Player

• Bulmers

• Suntory

• Coca Cola

• Guinness

• Pepsi

• Kelloggs

• McVitie’s

Trading Team of the Year 2024

FINALISTS

• Dunnes Stores

• Tesco Ireland

• Aldi Ireland

• Applegreen

• Gala Retail

• S&W Wholesale

• Musgrave Group

• Lidl Ireland

• BWG Foods

• Barry Group

Trading Team of the Year 2024

Winner: Dunnes Stores

Award Sponsored by BWG Foods

What the judges said:

• Circle K

• Maxol

Dunnes Stores holds a 23.9% market share. The latest data from Kantar reveals that Dunnes’ growth is primarily driven by a 4.1% increase in shopping trips and the recruitment of new customers, collectively adding €32.8 million to their overall performance. Dunnes Stores consistently collaborates with Irish suppliers to provide top-quality produce to Irish consumers.

Niall Kelly,

presents Trading Team of the Year Award to Dunnes Stores (collected on their behalf by Donna Ahern, editor, ShelfLife Magazine)

Award Sponsored by Shopper Intelligence

Eric

Shelton Distributors, presents Retail Team of the Year award to Value Centre Cash and Carry Dundalk, Co. Louth

Daniel O’Connell, retail director, BWG Foods, presents Brand Marketing Team of the Year to Tayto Snacks

client service manager, Shopper Intelligence,

Award

Shelton Distributors

Supreme Champion – Manager of the Year 2024 Large

Winner: Michael Walsh, Scally’s SuperValu, Clonakilty, Cork

What the judges said:

Scally’s SuperValu in Clonakilty has been at the forefront of retailing in Ireland for the past 40 years.

Michael Walsh has been part of that success for the last 20 and continues to be an integral part of the store’s success With a sharp focus on fresh food retailing, Michael leads a team which includes a full scratch bakery, production kitchen, meat and deli department. He also leads the wider team and delivers achievements across the full store.

Walsh works closely with his team to inspire them to keep achieving and deliver the best shopping experience in Ireland.

Scally’s SuperValu has been achieved the accolade of Retail Store of the Year - Large Supermarket category, at the National Grocery Retail Awards for the past three years. This doesn’t come easy to stay at the top of your game, but the team at Scally’s led by Walsh continue to grow and develop, while staying true to their roots of supporting local, delivering excellent customer service and giving customers and enjoyable shopping experience. Michael leads the charge for staying at the forefront of retail in Ireland and with his team, continues to deliver

Bunzl Ireland is Ireland’s leading supplier for your hygiene, catering and safety requirements

We service our customers through the resourcing, storage and supply of essential products, using the power of global supply chains, the advantage of local expertise and the efficiency of a national network.

For more details,

(L-R) Tara Gorman and Des Cosgrove, SuperValu Bundoran and Emmet Keenan, Bunzl Ireland

(L-R) Liam Attridge and Barry Flynn, BWG

Owen Clifford, head of Retail Sector, Bank of Ireland, presents Supreme Champion 2024 Award to Michael Walsh, Scally’s SuperValu, Clonakilty, Cork

Back to School of Thought

With the start of the school year fast approaching parentings throughout the country are already starting to stock up on breakfast, lunchbox and schoolbag essentials, writes Donna Ahern

As parents gear up for the new school term, the focus on nutritious lunch box options intensifies. With rising concerns about child obesity, there’s a growing demand for healthier snacks. Brands are stepping up, offering innovative alternatives to sugary treats. As we approach

Kellogg’s and

UNO!

partner for a fun-filled back-to-school breakfast adventure

Kellogg’s has announced that it is bringing both taste and fun to the breakfast table through a partnership with card game UNO! as part of the company’s latest on-pack promotion.

As part of this partnership, Kellogg’s cereal packs will feature UNO-themed designs and a QR code on pack which you scan to play a game to be in with a chance to win. By scanning the QR code and playing a Kellogg’s x UNO! themed game, participants will have the opportunity to win one of more than 29,000 bespoke Kellogg’s themed pocketsized UNO! pack of cards.

UNO!, known for its fast-paced gameplay and universal appeal, shares Kellogg’s commitment to bringing families and friends together through shared experiences. The partnership aims to

the end of the summer, parents will be on the lookout for fresh and affordable breakfast and lunch options. Allied to this it is imperative that grocery retailers ensure that they pack their shelves with all of the back to school essentials such as stationary and classroom supplies. However it is important for retailers

enhance these moments by adding an element of excitement and the chance to win an exclusive Kellogg’s x UNO! pack of cards.

“We are excited to team up with UNO! to offer our consumers a fun breakfast experience,” said Ann Rose Eng, brand activation manager, Kellogg’s Ireland. “At Kellogg’s, we believe in fostering connections and creating moments of joy, and this partnership really brings that to life.”

To be in with a chance to win these amazing prizes, all you have to do is pick up a pack of Kellogg’s cereal, scan the QR code on the pack, enter the last four digits of the barcode and play to win.

Residents of participating European Countries only, 18+. Ends 1 December 2024 For full terms and conditions, please visit www.kelloggs.com/UNO

Fresh & Juicy lunch box fillers

Nourish young minds and bodies with Keelings Fresh & Juicy berries. From strawberries, blueberries, and raspberries. Packed with vitamin c and antioxidants which support your little one’s immune systems. Just on time for back to school as we approach the cold and flu season. These delicious berries may help children stay healthy during the busy school year

to be mindful of the fact that most parents will be under further financial strain because of cost-of-living pressures. Therefore, in-store special offers and stocking up on multi-packs is key to ease the financial strain at this expensive time of the year for many parents.

Packed with colourful benefits

• Red fruit and veg: Often contain lycopene which is a powerful antioxidant that has been shown to protect against heart disease and prostate cancer

• Purple, blue and black: Rich in vitamin c but getting their colour from anthocyanin gives them double the number of antioxidants! These purple powerhouses can help improve memory, boost immunity, protect against cancer and heart disease

Healthy lunch box fillers made easy! Going back to school is a busy time for families. Keeling’s fresh berries offer a stressfree lunch box favourite. They are delicious and convenient with 125g punnets or sharing

40 CATEGORY FOCUS Back to School

boxes available for all the family Keelings is a consumer favourite packed with vitamins and nutritional benefits making for the perfect lunch box filler, cereal toppers, smoothies snacking and much more.

What is the answer to your shoppers’ lunch time dilemma’?

John West - a trusted family name, John West is the expert when it comes to canned tuna, salmon and other fish, since 1857.

And the great thing is – most consumers already know this. That’s why they have a can of John West Tuna in their cupboard. It’s John West’s job to remind them, so they make it part of their lunchtime routine, and so they buy it frequently

John West products are a great option for lunch. Each tin of John West Tuna provides 25g protein per 100g, and John West No Drain even provides 28g protein per 100g!

In comparison, consumers need to eat four eggs to get 25g protein.

As a natural source protein, John West products are also a great alternative to cooked ham, as canned Tuna is also considerably lower in salt than a processed meat option (ham contains approximately three times more salt per 100g than tuna).

John West is also the only brand in the Category that brings innovations, providing your shoppers with both taste and convenience, and making it easy for them to get natural nutrients into their lunch!

offer convenient, tasty snacks. Alpro wants to help people make positive choices when it comes to food and our products can be used in a variety of ways to do this. Whether consumers are looking for a smoothie a way to refresh your overnight oats or a weekend brunch, Alpro has a product that suits consumers needs. Alpro is always developing new innovative products and 2024 will be no different with a new extension to the range set to hit shelves and online in 2024 which is sure to be a big hit among a whole new audience demographic. Find Alpro online or in the nearest supermarket including Dunnes Stores, Tesco and SuperValu.

Stock up on lunchbox fillers ahead of the back to school rush

delicious flapjacks to moreish muffins, its nutritious oat snacks are so quick and easy that even the youngest members of the family can help make them: For more inspiration visit www.whitesoats.co.uk/recipes

Raspberry ruffle energy balls

45 mins cook time Makes 10

Ingredients

• 150g frozen raspberries

• 70g pitted medjool dates (about 10 dates)

• 50g dessicated coconut

• 50g White’s organic Oat Flakes

• 1/2 tsp vanilla extract

• 30g 70-85% cocoa chocolate

• pinch of sea salt

This season, John West is delighted to bring to your shelves a much-needed innovation in Salmon: John West Salmon Pots. They are not only rich in natural protein, but also high in natural Omega 3.

Those delicious 80G pots of pink salmon come in three variants: Natural, Sweet Chili, Lemon & Herb Your shoppers will love them. John West Lunch strong, trade strong!

Alpro – the plant-based pioneers

Alpro have been leading the food revolution for the past 40 years and it has been banging that big, plant-based drum ever since. Its mission back then was the same as it is now: to help people make positive choice when it comes to food. Long before oat flat whites became the drink of choice, Alpro was making plant-based products back in 1980, where its story began with a soya drink recipe

Alpro’s extensive range caters to various preferences and times of day. Its core drink line includes Oat, Almond, Soya and Coconut, with no-sugars options available

On-the-go soya drink choices in Chocolate or Strawberry flavour, along with plant-based alternatives to yogurts in flavours such as Blueberry, Strawberry, Vanilla and Passionfruit,

Kilmeaden Cheddar Snack Bars are the perfect solution for lunchboxes - naturally high in protein, filling and satisfying, with no sugar Made with just one natural ingredient – cheese – these snack bars are high in calcium (perfect for growing bones) while containing no additives or preservatives. Each snack bar is also high in protein – something that tops many consumers’ nutrient list, especially when it comes to snacking. It helps to satisfy those cravings with only 78 calories per bar These bars were designed to help Irish consumers make healthier snacking choices. Kilmeaden snack bars are available in individual 20g bars or five x 20g multipacks, ideal for lunchboxes. Kilmeaden has been crating high quality mature cheddar for over 50 years and is today available in a number of formats including block cheddar, grated and sliced. Kilmeaden is the No.1 branded cheese block in Ireland.* *(Source AC Nielsen Scantrack 52 w/e 16 June 2024).

White’s Oats lunch box fillers

For many young ones, snacks aren’t just an afterthought but are the main event and with snacks accounting for around 25% of its calories, it’s important to focus on healthy and nutritious treats. These fun, delicious and healthy back to school lunch box fillers from White’s Oats, Ireland’s leading producer of oat-based cereals, will keep little ones fuller for longer Packed full of vitamins and nutrients so their hearts, minds and bodies get the goodness they need to keep them fuelled all day long, oats are a tasty, healthy, versatile and inexpensive cupboard staple From

Method

1. Melt the dark chocolate in a glass bowl over another bowl of hot water from your kettle

2. Combine the raspberries, dates, coconut, oats, sea salt and vanilla in your food processor and blitz until well mixed.

3. With wet hands, divide the mixture into 10-12 portions and roll into balls.

4. Drizzle the dark chocolate over the top and pop into the fridge for 20-30 minutes to set a little

5. These energy balls will keep for a week or so in your fridge

Actimel - supports your immune system

All day, every day, your immune system is working hard to keep you healthy. And when you take good care of it, it takes good care of you. Actimels scientists are its in-house experts and have been working for over 20 years to develop its unique cultures. Every shot of Actimel is bursting with 10 billions L. casei cultures and contain vitamins D and B6

Kilmeaden Cheddar Snack Bar

Kilmeaden Cheddar Snack Bar Multipack

Back to School CATEGORY FOCUS

which help support your immune system. Actimel shot contains 33% of your daily Reference Intake (RI) for Vitamin D and 15% of your daily Reference Intake (RI) for Vitamin B6.

Actimel supports your immune system and has a wide variety of delicious flavours including Strawberry, Multifruit or Raspberry (also available in 0% added sugar & fat) or the latest innovation Actimel Plus in Mango & Tumeric containing 100% of your recommended intake of Vitamin D in one shot. The range can be found in a selection of pack sizes to suit the whole family

*Actimel contains Vitamins D and B6 to help support the normal function of the immune system.

**Vitamin B6 contributes to normal energy-yielding metabolism. ΔRI: Reference intake of an average adult (8400 KJ/2000 Kcal) (as per Food Information Regulations). Enjoy as part of a balanced diet and healthy lifestyle

Green Farm – naturally high in protein

Green Farm provides a range of tasty, cooked chicken and turkey products that are naturally high in protein, providing a nourishing addition to any sandwich, salad, stir fry or snack. The

Green Farm range comes in a variety of convenient formats. From slices and pieces to cooked fillets, there is a product to suit any meal!

The latest development in the Green Farm brand is the recent launch of its Chicken Bites range, consumers perfect solution to snacking on the go! Each pack contains 100% natural ingredients, is packed with 20g of protein and contains a skewer to allow consumers to power up their protein on any occasion.

Brady Family keeps meals interesting

Going back to school is a busy time for families. Brady Family offers an assortment of proteins and formats to keep meals interesting, while making the hustle and bustle of everyday life a little bit easier

Keep it traditional with its succulent slices of Brady Family Carvery Ham. It’s carvery range is made from the finest Bord Bia approved

Brady Family at the Delicatessen

Oven Baked Ham

Brady Family at the Delicatessen Roast Turkey

pork topside It’s Just Add range is the perfect dinner time ingredient - this shredded ham is an excellent accompaniment for consumers favourite pasta, pizza, or salad dishes. It’s Brady Family at the Delicatessen range offers delicatessen-quality ham, chicken and turkey readily carved for consumers to simply graband-go The Master Butcher Edition is a unique collection of dry aged hams to add to consumers charcuterie boards when they are hosting or winding down in the evening.

Brady Family’s at the Delicatessen range offers consumers delicatessen quality ham and poultry in a convenient pre-wrapped format making it ideal for lunches during the busy school period. It’s ham is cured for three days using 100% Bord Bia Irish approved pork, and previously under the Homebird brand, it’s Irish raised Chicken and Turkey is produced to the same multi award-winning recipe as Homebird.

Green Farm Chargrilled Chicken Breast Bites

Green Farm Cajun Chicken Breast Bites

42 CATEGORY FOCUS Back to School

Reach Stationery – a one-stop shop for all stationery requirements

Reach Stationery is one of Ireland’s leading stationery wholesalers, supplying an extensive range of products to retailers throughout the country Along with the very popular Supreme Stationery brand, which is owned by Reach, the company also distributes a full range of other leading brands including Staedtler, Bic, Crayola, Stabilo, Sharpie, Pukka, Aisling, Casio and more.

Reach Stationery has a reputation for excellent customer service and its nationwide team of sales executives are always available to call in to discuss retailer requirements and to advise on how best to prepare for the busy back-to-school period. Its next-day delivery service is a huge advantage for any retailer who finds themselves out of stock of essential lines, while Reach Stationery also offers the customer the option of placing advance orders for delivery at a later date

Reach Stationery is truly a one-stop shop for all stationery requirements, from school to home and office Their schools range includes all essential classroom resources such as wall charts, notice boards, reward stickers, dictionaries and a selection of novels for Leaving Cert and Junior Cert syllabus. The company also carries an impressive range of school bags, lunch ware partyware hygiene products and till & visa rolls.

To contact Reach Stationery visit: www.reachstationery.ie Call: 023-888 0414 or email: custservices@reachgroup.ie

Solv-X allows convenience retailers to be highly competitive

Solv-X offer convenience retailers a combination of over 100 quality own-brand products plus brands such as BIC, Papermate Loctite, Sellotape and Helix to maximise retailer sales and profitability With ownbrand sales growing strongly in all categories, the Solv-X brand range allows convenience retailers to be highly competitive on quality and value with specialist stationery suppliers and discounters. Stationery was at the forefront in the growth of convenience nonfood sales, with the new range of post and pack continuing to benefit from the growth in online home trading. Similarly, arts and crafts continue to warrant extra space in stationery planograms. Solv-X have a suite of planogram options, from their 0.46M display up to their largest 3M display. Smaller convenience stores are increasingly allocating a designated space for stationery as an everyday category that can gain strong impulse sales.

The full range of Solv-X stationery can be ordered via your local area manager, online at www.solv-x.com or phone 042 9377055.

Dipped with deliciousness

Nature Valley™, one of Ireland’s most loved snack brands, helps families across Ireland ‘Get Equipped for Life’ with its wide range of snacking solutions.

Nature Valley™ Crunchy Dipped snack bars are a must-have for the school lunchbox this year These individually wrapped snacks offer an irresistible crunch with the delicious taste of whole grain oats and dipped in a smooth delicious coating of chocolate or the brand-new salted caramel flavour

Available in multipacks with eight packs of two 20g bars in both chocolate and salted saramel flavours, they are an excellent and convenient treat for everyone in the family Made with whole grain oats with no artificial flavours or colours, each individually wrapped pack contains less than 95 calories.

Nature Valley™ Crunchy Dipped are available in supermarkets across Ireland. Check out the full range of Nature Valley products in store. ■

Paws-itively premium pet food

Diving into the dynamic world of pet food, pet owners are increasingly focusing on their pets’ health and nutrition, writes Shauna Bernard

As many consider their dogs or cats to be family members, it’s no surprise that dedicated pet owners prioritise the health and well-being of their furry companions.

This mindset drives them to carefully manage allergies, monitor weight concerns, and ensure their pets receive optimal nutrition. As a result, consumers are increasingly willing to invest significantly in high-quality pet food products that cater to these specific needs.

The pet food industry has responded with a variety of specialised formulations designed to address dietary sensitivities, promote healthy weight management, and support overall pet health, reflecting the growing trend of pet

Mischief mealtime

Felix has built up its success over time through its core pillars of mischief and taste, delivering delicious, varied food to shoppers’ pets through a lovably mischievous animated cat personality

Felix offers tasty meals that look like food consumers might have cooked themselves with sensational combinations of textures and flavours. From Creamy Soups, Deliciously Sliced, Tasty Shreds, Doubly Delicious and even As Good as It Looks, it’s hardly surprising that clever cats get Felix.

humanisation in modern households.

A recent Statista report paints a promising picture for the Pet Food Market, forecasting revenues to soar to €88.26 million by 2024, with an annual growth rate of 8.29% set to expand the market volume to €131.41 million by 2029

Going deeper into the market dynamics, the number of users is expected to climb to 1.5 million by 2029, reflecting a growing consumer base Current user penetration stands at 22.4% in 2024 and is projected to rise to 28.5% by 2029

Additionally, the average revenue per user (ARPU) is anticipated to reach €80.80,

Felix has just launched a dry cat food range; Felix Doubly Delicious Dry Felix Doubly Delicious Dry is a tasty range of meals that will appeal to a cat’s senses, with an exciting combination of delicious crunchy pieces and softer, more tender chunks.

These tasty meals also contain a proper combination of minerals and vitamins to satisfy 100% of consumers’ daily needs.

In 2023 Felix partnered with Robbie Williams as part of “It’s Great to be a Cat” Campaign.

Felix’s partnership with Robbie Williams is

highlighting strong consumer spending trends.

Meanwhile, according to a Euromonitor report on Pet Care in Ireland released in April 2023, the trend of pet humanization continues to drive demand for premium pet care products.

This consumer mindset emphasises treating pets as family members, prompting increased expenditures on specialised diets and healthfocused products.

The report shows a rising preference for plant-based pet foods, which incorporate vegetable protein sources like rice. This shift is expected to gain momentum, driven by growing consumer awareness and preferences for sustainable and nutritious pet diet options.

an exciting collaboration that brings together two iconic figures in their respective fields, to create an engaging and entertaining campaign.

Currently, Felix’s “It’s Great To Be A Cat!” campaign is being supported in stores, reminding shoppers of the irresistible taste offered by Felix.

Native flavours

Connolly’s Red Mills are known for producing premium animal feeds in County Kilkenny since 1908.

Its ultra premium dog food offering, Go Native, launched to the Irish market in 2018 and has been growing its following ever since.

Hailed for its ingredients, which are sourced from local Irish farmers and growers, and completely grain and gluten free, Go Native has an impressive line-up of five feed varieties – a puppy food made with Organic Irish Salmon, and four adult diets – Free Run Irish Duck, Organic Irish Salmon, Free Run Irish Chicken, and Wild Atlantic Herring.

Also available are plant based dental sticks to help maintain healthy teeth and gums, and four varieties of meaty treats. These can make delicious rewards for training or general treating.

Go Native is available from leading pet stores nationwide including Petstop, Petmania, Petworld, Maxizoo & more.

Buggy goodness

Pup Pup Foods is Ireland’s first insect-based sustainable dog treat company. Its innovative, multi-functional dog treats which are sustainable, nutritious and don’t cost the earth anything.

Insects are one of the most sustainable and nutritious protein sources in the world.

Packed full of micro and macronutrients, Pup Pup foods contain a vast array of essential vitamins and minerals, and contain chitin, a prebiotic fibre.

It’s rich in complete protein (full amino acids) and healthy fats like Omega 3 & 6, which are great for a dog’s skin, coat, eyesight, brain and mobility

Gut Pup Prebiotic Banana Bread Dental Chew’s spongy texture promotes healthy teeth and contains three types of prebiotic fibres for the gut. Zen Pup Calming Dental Chew is a two-for-one, alleviating separation anxiety while working on their beautiful grin.

Pup Pup food will be part of the Lidl Ireland Kickstarter programme which launches this September

Seafood sensation

Irish-made Harley & Marley is a healthy and sustainable new seafood pick for pets. The Irish petfood company produces healthy fishbased super premium dog food and treats, and two varieties of fishy cat treats, with cat food coming later this year

The 100% natural fish-based food contains high-quality protein, Omega oils and essential nutrients like Vitamin D and selenium. Its range includes grain-free dry complete food recipes for puppies, adult dogs, small and large breeds, ‘seniors’ and dogs needing weight management.

Harley & Marley food is easily digestible and gentle on sensitive stomachs, for a wholesome alternative to traditional red meat diets. It is ideal for dogs with sensitivity or allergies to other protein sources.

Harley & Marley’s freshly prepared fish content comes from Atlantis Seafoods, whose founder, John Kenny, is serious about sustainability, tracing fish stocks back to individual boats and skippers. Producing Harley & Marley reduces food waste and contributes to the circular economy.

Carton packaging: one avenue to helping decarbonise the food industry

The global food system currently accounts for one third of greenhouse gas emissions worldwide, writes Mustan Lalani, sustainability director for North and East Europe, Tetra Pak

Consumer awareness of our food system’s environmental impact is continuing to grow, with almost half (47%) of UK consumers now considering sustainability when selecting their food. Finding ways to reduce carbon emissions in the food industry is therefore crucial if we are to tackle climate change

One way we can do this is by supporting the transition towards more renewable packaging options such as carton packaging and reducing reliance on virgin fossil-based materials. This will support the decarbonisation of the food industry and help to secure more resilient and sustainable food systems in the future.

Encouraging wider adoption of carton packaging is potentially one piece of the puzzle, as they incorporate a greater share of renewable materials, in comparison to alternatives such as glass or plastic.

Delving deeper into exactly what this type of packaging consists of, the average Tetra Pak beverage carton is made up of

Harley & Marley packaging is sealable and recyclable, and its complete range of a dozen varieties is available online and in stores countrywide

Stockists of the healthy Irish pet food range are listed on the Harley & Marley website and include specialty pet stores and selected Dunnes Stores and SuperValu supermarkets.

Pedigree’s tooth tales

Oral care plays an important role in a dog’s wellbeing. Dogs use their mouth and teeth to eat, fetch, carry and play.

The role of the pet has evolved from an animal, to a pet, to a family member but dogs’ oral health is being neglected. 90% of dog owners think their dog’s oral health is perfect.

70% paperboard; a renewable material from FSC® certified forests and other controlled sources. The rest of the carton package is composed of plastic (25% on average) and aluminium (5% on average), necessary to protect the contents and avoid food loss and waste.

Tetra Pak’s Tetra Rex cartons go one step further These cartons are the world’s first fully renewable package, made solely from responsibly sourced paperboard and plant-based polymers derived from sugarcane The sugarcane-based polymers used in Tetra Pak cartons are Bonsucro certified, meaning they are also traceable to their sugarcane origins thanks to the partnership with the polymer supplier By making conscious choices about what materials are used, Tetra Pak can accelerate the transition away from fossilbased materials.

For more information on Tetra Rex® and other packaging solutions, visit: www.tetrapak.com

Yet canine periodontal disease accounts for 40% of modern vet practice’s workload.

Oral Care segment represents 24% of Dog Care & Treat’s Category in the EU and Pedigree has a role to reignite the category

Plaque and tartar buildup on teeth can be reduced by an effective dental care routine Pedigree Daily DentaStix has a unique X shape and, when fed daily, the combination of its gently abrasive texture and active ingredients, is scientifically proven to help reduce tartar build-up by up to 80%. Additionally, DentaStix are low in fat and sugar free

Using Pedigree Daily DentaStix every day will help keep consumers’ dog’s teeth and gums healthy and strong.

Tailored nutrition

GAIN pet products provide all the nutritional goodness a dog or cat needs at every stage of life.

GAIN pet nutrition produces a complete range of feeds to cater cats and dogs of all sizes and life stages. The range includes the following: Kindness range, Elite range, Select range, and our Cat food range

GAIN Elite range is a premium food design for all life stages. It is formulated by expert nutritionists using exclusive TruCal milk Calcium ingredient alongside other quality, natural ingredients to give dogs the nutrition they need to be active and healthy for life. It is a hypoallergenic and sensitive feed, made with no added wheat soya, or beef

Its Select range includes both dry and wet complete food options, all expertly formulated using quality ingredients, together with the correct amount of minerals and vitamins, and helps to ensure a dog leads an active and healthy life. ■

Harley & Marley’s trio of treats

Fine wine in the sunshine

Discover a delightful selection of summer wines perfect for every occasion, from crisp whites and refreshing rosés to sparkling options, making this season a wine lover’s paradise

Summer is the perfect time for exploring a variety of wines, from crisp whites to refreshing rosés and sparkling options.

With the sun shining and longer days, there’s no better season to indulge in the refreshing, light, and vibrant flavours that summer wines have to offer Consumers are increasingly seeking wines with thirstquenching acidity and low tannins, which makes them perfect companions for warm weather

As a result, there is a growing interest in alternative fruits like apples and pears in winemaking, adding a delightful twist to traditional wine profiles.

A recent report by Drinks Ireland highlights the evolving preferences of Irish wine

A Vina Sol summer

In 1962 Miguel Torres produced a small quantity of Parellada grapes, the traditional white variety of Alt Penedès, which gives the wine a fresh and fruity aroma.

In 2022, Vina Sol decided to redesign its bottles. The new label emphasised its most important symbol - the sun. The sun is a part of Vina Sol’s DNA, it was born close to the Mediterranean.

In 2023, Findlater launched Vina Sol Sauvignon Blanc in the Irish market, aligning with Vina Sol’s vision of strengthening its global presence in the white wine category

Vina Sol are bringing the VS Summer Edition to enhance the concept of ‘from the vineyard to the glass’ through the essence of the sun.

Find Vina Sol on the shelves of major retailers like Tesco, SuperValu, and Dunnes.

Traditionally untraditional

Viña Santa Rita’s brand, 120, has launched a new global campaign, ‘Traditionally Untraditional,’ which is being rolled out in Ireland over the summer period.

The campaign, which features Santa Rita 120 Sauvignon Blanc and Cabernet Sauvignon, Ireland’s best-selling white and red wines respectively, highlights Paula Jaraquemada, a key figure in Chilean independence who inspired the 120 line

drinkers. It shows that white wine remains the most popular type of wine in Ireland, holding a 48% market share. Its crisp, clean, and often fruity notes make it a favourite for many, especially during the warmer months.

Red wine, with its deeper and more robust flavours, holds a close 45% market share. The popularity of red wine reflects its versatility and appeal across different seasons and occasions.

Rosé wine has seen a significant surge in popularity in Ireland over recent years, particularly during the summer months. The report indicates that rosé’s market share grew from a modest 3% in 2016 to an impressive 7% in 2021.

This increase highlights a trend of

consumers seeking lighter and more refreshing beverage options. Rosé’s beautiful colour and refreshing taste make it a perfect summer choice, whether enjoyed on its own or paired with a variety of summer dishes. When it comes to the origins of the wines enjoyed in Ireland, Chilean, Spanish, and Australian wines top the list of favourites, respectively These wines are celebrated for their diverse flavours and high quality

Despite facing the highest excise duty on wine in the European Union, Irish consumers continue to enjoy their wine Sparkling wine drinkers, in particular, face a ‘double taxation’ but remain undeterred, with sparkling wine still holding its place as the nation’s second most popular drink after beer

Santa Rita 120 Cabernet Sauvignon

In an industry first, Artificial Intelligence (AI) and Deepfake technology bring Jaraquemada to life. Her face was digitally reconstructed using historical evidence and superimposed on a model to accurately depict her in the present day.

Francisca Muñiz, corporate marketing director, Viña Santa Rita, said: “120 is a traditional brand with over 50 years of history but is not stuck in the past. Its tradition and ability to adapt inspire consumers to face challenges, turning their history into the driving force behind the innovation and production of exceptional wines.”

The campaign, headlined as “Defying tradition since 1818,” honours the brand’s unconventional origins and pays tribute to women who face challenges with determination.

It includes a new bottle design featuring Paula Jaraquemada, a modern logo, textured labels, and a QR code on the back directing consumers to the 120 website.

Rockin’ Rosé

As summer has arrived, anticipation builds around sunny occasions for rosé to be enjoyed

in the company of friends and family

If consumers like the minerality of a Sancerre, will love Rock Angel

Rock Angel is characterised by its shiny and transparent pale rosé colour, delicate red berry aromas, and both floral and spicy notes. A touch of oak adds a creamy feel and texture to its rosé, creating a truly rich and racy palate experience. It blends a firm acidity with a long and silky finish, making it the perfect powerful, yet elegant wine

Rock Angel rosé is the ultimate compliment to seafood and shellfish dishes, particularly oysters and grilled fish, smoked salmon and dill, and spaghetti a la vongole

Barefoot bliss

It’s time to get the party started and kick off summer in style with Barefoot Wine, the *number one USA Wine brand in Ireland.

If consumers really want to capture the essence of summer in a glass, reach for Barefoot’s refreshing Rosé varieties like sweet Pink Moscato or fruity White Zinfandel - the perfect pairing for most seafood and shellfish. Fun, flavourful, and approachable, there is a Barefoot Wine for everyone

The range includes Barefoot Moscato, Barefoot Cabernet Sauvignon, Barefoot Malbec, Barefoot Chardonnay, Barefoot Pink Pinot Grigio, Barefoot Buttery Chardonnay and Barefoot Pink Moscato alongside Barefoot

Pinot Grigio, Barefoot Sauvignon Blanc, Barefoot Merlot and Barefoot White Zinfandel.

Packed with big flavours and gorgeous aromas - there’s plenty to choose from.

Barefoot Wine is available from all good stockists, RRP €10.50

Graham Norton elegant selection

Graham Norton’s wine brand has reached Ireland’s top 20 wine brands this year

The Graham Norton wine range is produced in collaboration with New Zealand’s Invivo and Graham Norton controls every aspect of the blending process for his wines.

Graham Norton’s wine range with new packaging

Invivo was founded by two Kiwi wine entrepreneurs Tim Lightbourne and Rob Cameron in 2008.

Graham’s range includes his best-selling (and awarded) Sauvignon Blanc from New Zealand joined by a wildly popular New Zealand Rosé, Graham Norton’s Shiraz from and the most recent addition to the range is an Argentinian Malbec named He-Devil after Graham’s memoirs “The Lives and Loves of a He-Devil”.

West Cork Distillery is the most southerly located distillery on the Atlantic Archipelago –an area close to Graham’s West Cork retreat.

Graham has three Gin’s in the portfolio: Graham Norton’s Own Irish Gin, Irish Pink Gin and Irish Marmalade Gin.

The latest spirit addition is Graham Norton’s Own Irish Vodka – made from potatoes and smooth on the palate

Kylie Minogue’s delicate rosé

Summer Wines CATEGORY FOCUS

Wine poured) and is available to purchase in 31 countries

Kylie Minogue now has 5 Rosés in her wine portfolio - Sparkling Prosecco Spumante, Sparkling Prosecco Frizzante, Cotes des Provence, Signature Rosé and Alcohol Free Sparkling Rosé

Its Signature range comprises of two wines from France including the delicate pale-dry rosé made from Cabernet and Carignan grapes, a light and zesty Sauvignon Blanc from Gascony.

The latest addition is the delicious Prosecco Frizzante produced in the heart of Veneto on the picturesque hills of Gambellara. Its wine is fresh and fragrant with a marked aromatic character rich in floral scents of acacia and wisteria flowers.

McGuigans innovative wines

McGuigan wines continue to outperform the market according to a recent report, McGuigan is now the number one Australian wine brand in the off trade

Black Label range comprises a Cabernet, Shiraz, Merlot, Chardonnay, Sauvignon Blanc, Pinot Grigio, Rose and Malbec.

McGuigan shows innovation having introduced McGuigan Frizzante to the market, it is a light style of sparkling full of lively yet delicate bubbles that give a crisp and refreshing sparkle

McGuigan’s Black Label Shiraz and Chardonnay

The latest addition to the McGuigan Portfolio is McGuigan Zero Unrivalled taste, zero alcohol – for everyone everywhere. Its range offers an unparalleled alcohol-free experience both on the nose and palate Launching with Shiraz, Chardonnay, Rosé, Sauvignon Blanc and Sparkling.

Kylie Minogue Wines is an exquisite, elegant portfolio of bespoke wines, crafted with passion and integrity

Launched in 2020 on Kylie’s birthday, the 28 May, the rosé quickly became one of the most successful launches in its category ever Kylie Minogue Wines has evolved into a worldwide phenomenon with a glass of Kylie Minogue Prosecco Rosé sold every 6 seconds.

McGuigan Zero is created using stateof-the-art spinning cone technology By drawing the wine into super fine layers for efficient vaporisation, alcohol may be removed at lower temperatures than ever before, thus resulting in a truly beautiful tasting product.

Villa Maria premium wines

Villa Maria is Ireland’s number one New Zealand wine brand. Villa Maria’s extensive portfolio is one the most geographically and stylistically diverse and highly awarded range of premium wines by any New Zealand producer, fuelling consumer adoration and success across the globe

Blanc with a hint of Merlot.

Delivering the taste experience of New Zealand’s favourite white wine with a playful fun-factor that opens up a whole new occasion for Sauvignon Blanc. It’s 90% Sauvignon Blanc is caressed with 10% Merlot for a beautiful ‘Provence-like’ blush. Looks like Rose, tastes like Sauvignon Blanc.

Graham Norton, Kylie Minogue, McGuigan and Villa Maria wines are distributed in Ireland and NI by Barry & Fitzwilliam.

Ampersand Wines super selection

Ampersand Wines have introduced a delightful selection of summer wines.

Its new offerings include a Sauvignon Blanc from New Zealand, two rosés from France, and an organic and vegan trio from Spain. Hailing from the renowned Marlborough region of New Zealand, its Massey Dacta Sauvignon Blanc is a unique addition to Ampersand Wines’ summer lineup Priced at an enticing €16, it is expected to resonate well with Irish consumers.

Its wine boasts a bright, hay-like colour with refreshing notes of lemon and lime, complemented by tropical hints of rock melon and passionfruit, and balanced with a touch of lemongrass.

Soupçon de Fruit Rosé de Loire offers a blend of Cabernet Franc, Grolleau, and Gamay. At just €13, the wine stands out not only for its elegant packaging but also for its refreshing profile

Another highlight in Ampersand Wines’ collection is its Domaine Petit Candumy Rosé The blend of Grenache, Cinsault, and Syrah hails from the Var department between Aix en Provence and St Tropez and is priced at €15.

Also new to the Ampersand Wines portfolio is the Terrós range from Spain, featuring a rosé, red, and white wine Each bottle in this range is 100% organic and vegan and retails at €15 each. ■

[source: Nielsen EPOS volume sales- Total UK Off Trade to 11 March 2023]

Frizzante

Kylie Minogue Wines has sold 9 million bottles since launch (that’s over 43 million glasses of Kylie Minogue

In Ireland, Villa Maria has the Private Bin range available most famously known for the Marlborough Sauvignon Blanc, and other varieties available such as Chardonnay, Pinot Grigio, Riesling and Pinot Noir

Its high tier Cellar Selection Pinot Noir and the Reserve Wairau Sauvignon Blanc are also available in the Irish Market.

The most recent launch from Villa Maria is the beautiful Sauvignon Blush, Sauvignon

Ampersand

Wines selection of summer wines

Kylie Minogue’s Sparkling Prosecco

Villa Maria’s Marlborough Sauvignon

Blanc and Maria Blush Sauvignon

Molloys key to success

Paddy Burke shares insights with Shauna Bernard about his journey, the strategies behind his success, and future goals for Molloys ‘Beer Specialist of the Year 2024’

Paddy Burke, who works at Molloys Liquor Store Liberties, recently won the ‘Beer Specialist of the Year’ award at the 2024 Noffla Awards.

Burke notes how the team at Molloys have been “working away improving our range and customer service throughout many years.”

“It doesn’t feel like work when you enjoy it as much as I do,” says Burke.

Strong team

Burke has been with Molloys for more than 15 years and has worked with some of the best people in the industry

Burke believes the recipe for success is having a good strong team around you.

“We have that support in our shop and from the team in our head office Every day we are picking up new ideas and learning a lot from each other,” says Burke.

Molloys Liberties

According to Burke, it is the combination of a knowledgeable team and a loyal customer base that sets Molloys apart.

The interactions with customers not only make the work enjoyable but also provide

valuable insights that help in curating the best beer selection.

Burke jokes “we do get some characters in, which makes work very enjoyable!”

Selection process

When it comes to selecting which beers to stock at Molloys, Burke notes “we will always give something new a go.”

Nearly every week Molloy’s will try to have a new beer promoted in store, which keeps the range fresh and constantly rotating.

“The time of year is important,” says Burke.

Fruited sour beers and ginger beers always do well in the summer months and heavier stouts such as porters and darker ales, are good choices for autumn and winter

Current trends

Trends in the beer industry that Burke has noticed are particularly interesting are Lower Abv beers.

“We have definitely seen an increase in demand for Lower Abv beers and alcohol-free beers in the last couple of years, some breweries are bringing out high quality great tasting 1%-3% low abv beers.”

Burke highlights why these lower abv and alcohol-free beers

are on the rise “they have all the flavour without the fuzzy head the next morning.”

In this beer group, Burke’s personal recommendation is

Kinnegar low tide, “this is a 1% pale ale available in cans and bottles and is a beautiful light and small beer.”

Beer recommendations

Shelflife Magazine asks Burke to recommend some of his personal favourite beer pairings and selections from Molloys, for different occasions or tastes.

Burke’s top pick would be a Helles lager, like Augustiner It is a great all-round light, crisp and refreshing beverage

The Augustiner is great on its own and also goes well with most foods, including BBQ’s or Sunday roasts, according to Burke.

“If you wanted something sweeter for after dinner a higher abv Belgian quadruple or imperial stout would be ideal, founders kbs is an excellent stout chocolate,coffee notes aged in bourbon barrels and is 12%.”

Navigating challenges

When challenges arise as a beer specialist, Burke notes “trying to keep a selection of different styles of beer for our customers has been challenging at times but we

>>

work closely with our suppliers and breweries to put the best quality and newest beers onto our shelves.”

Molloy’s have a varied range including gluten free, alcohol free, lower abv radlers, session india pale ales, imperial stouts and many more.

Looking forward

Burke notes that entering into the

Noffla awards every year is important for Molloys, “it keeps our standards high, as you are competing with some of the best off-licences and retail shops in the country.”

“A lot of work happens behind the scenes and it is brilliant for a little corner shop in Dublin 8 to get the chance to show what it has to offer,” concludes Burke. ■

Welcome to NOffLA

NOffLA would like to give a warm welcome to Grace Campbell Wines who has now come on board as an associate member

A note from NOffLA’s new member: At Grace Campbell Wines, we are dedicated to sourcing and delivering exceptional wines that bring joy to every glass. With over two

decades of experience in the wine industry and a commitment to quality, we stand as the premier importer and distributor of Portuguese wines in Ireland. However, we don’t stop there.

Our portfolio extends to include wines from around the world, selected to meet the diverse preferences of our customers. As a family-owned business built on trust and integrity, we prioritise

providing excellent quality wines to both the on and off-trade From vineyard to glass we ensure that every sip is an experience to savour, sustainable, both now and for generations to come

Council Members 2024-2025

1. BARRY Jim Carry Out, Cork Munster

2. BOYLE Judith Boyle’s Off-Licence Kildare Leinster

3. CULLEN Tommy Jus de Vine, Portmarnock S.C., Co Dublin Dublin

4. DUNNE Peter Mitchell & Son, The chq Building, IFSC, Docklands, Dublin 1 Dublin

5. JONES Evelyn The Vintry, Rathgar, Dublin 6 Dublin

6. KELLER Pat Keller’s Carry Out Off-Licence, Nenagh, Co Tipperary Munster

7. KELLY John Number 21, Cork Munster

8. MOLLOY Richard The Molloy Group, Dublin Dublin

9. MONAGHAN Phyllis The Coach House Off-Licence, Ballinteer, Dublin 16 Dublin

10 MC HUGH Cathal McHugh’s Off-Licence, Kilbarrack Road, Dublin 5 Dublin

11. O’BRIEN Kevin Carry Out, Mulhuddart Dublin

12. O’DONOVAN Gary O’Donovan’s Off-Licence HQ, Little Island, Co Cork Munster

13. O’REILLY Brendan Diceys Bottle Store, Ballyshannon, Co Donegal Conn/Ulster

14. REDMOND Jimmy James Redmond & Sons Ltd 25 Ranelagh, Dublin 6 Dublin

15. SHIEL John Londis, Malahide, Co Dublin

16. SWEENEY Padraig Sweeney’s D3 Dublin

Bulmers launches new creative campaign ‘It’s Our Time’

The Bulmers ‘It’s Our Time’ creative platform represents a significant new brand positioning that will guide Bulmers over the next three to five years, reaffirming its status as a category leader

The strategic positioning celebrates the essence of time well spent with friends and the joy within those irreplaceable moments.

The ambition is to highlight the full spectrum of interactions that make friendships so special, from the epic stories retold over and over to the quiet times spent in good company.

Research from a recent EU survey stated loneliness is most prevalent in Ireland with over 20% of respondents reporting feeling lonely

According to Bulmers the new creative aims to resonate deeply with consumers, reminding them of the importance of savouring time with their full-flow friends – those with whom every moment feels significant, no matter how ordinary

‘It’s Our Time’ underscores the idea that the ‘best friendships are those where even doing nothing together can mean absolutely everything, capturing the magic of being fully present and enjoying the simple pleasures of life.’

Speaking about the new brand campaign, Karl Donnelly marketing director at Bulmers Ireland, said: “As one of Ireland’s most iconic drinks brands, we are delighted to launch this new creative direction for Bulmers nationwide

“Bulmers has produced many great marketing moments over the years, and we are sure this new campaign will become a firm favourite with consumers.”

The first TV and out-of-home, shot on location across Ireland, will be part of an extensive rollout over the summer months and beyond.

The TV celebrates real friendships, telling the kind of stories that have been shared a thousand times, on countless great nights.

Told in a meandering integrally Irish way it demonstrates the kind of stories we tell and the kind of friendships that get better and better over time

Fleadh Cheoil comes to Wexford with O’Driscolls Irish Whiskey

The 2024 Fleadh Cheoil is coming to Wexford town from 4-11 August.

Wexford brand O’Driscolls Irish Whiskey announced its collaboration with Neville Park Hotels, Crown Quarter

O’Driscolls Irish Whiskey is bringing its daring and adventurous spirit to its ‘O’Driscolls Bar’ situated in the Crown Quarter during the Fleadh, where visitors will be able to enjoy whiskey at the ‘O’Driscolls Bar’.

‘O’Driscolls Park’, the home of Wexford Wanderers RFC, is the official campsite for this year’s Fleadh Cheoil, where O’Driscolls Irish Whiskey will have a dedicated bar

The week-long celebration is expected to attract more than 700,000 visitors to Wexford, bringing a huge boost to the economy of the town.

Michael Stafford, owner, Stafford Bonded, added: “This festival is a celebration of everything we hold dear-Irish culture, music, and the convivial spirit that our whiskey embodies. As a Wexford brand, we are especially proud to support and participate in an event that will bring so much positivity to Wexford.”

Boann Distillery launches range of Single Pot Still

Almost five years in the making, the three Boann Single Pot Still Irish Whiskey expressions – Marsala, Madeira and Pedro Ximinéz – join a stable of celebrated drinks launched by the family-owned operation, including Silks Irish Dry Gin and The Whistler whiskey brand.

Boann Distillery laid down their first casks on the Winter Solstice 2019 thus reviving whiskey distilling in Drogheda for the first time in 160 years.

The spirit used to create the three new whiskeys was crowned Best New Make and Young Spirit at the World Whiskies Awards in 2021.

Each expression was matured in a variety of casks, imparting each spirit with a distinct flavour profile The casks used to age the Pedro Ximinéz include some rare chestnut casks that had been in a vintage PX Solera system for over 60 years.

The new offerings are presented in a bespoke package, bottled at 47% ABV with natural colour Visit: www.boanndistillery.ie

GM Marketing official brand partners of MOTH

GM Marketing has been named the official distribution partner for MOTH, the UK’s fastest-growing premium ready-to-drink (RTD) cocktail brand. This partnership marks a significant milestone as MOTH’s range of barquality, bar-strength canned cocktails will broaden its distribution of the top four bestsellers to consumers across the island of Ireland. Irish consumers will now get to enjoy MOTH’s fresh, sharp and confident Margarita, soulful, juicy, bittersweet Mojito, silky-sweet and swanky Piña Colada and the soft, bitter Espresso Martini, with every sip guaranteed to be a delightful experience.

With the support of GM, MOTH’s range of cocktails is perfectly poised to meet this Irish consumer demand and drive incremental growth to the category and retailers carrying MOTH. Offering bar-strength, bar-quality drinks that can be enjoyed without the need for a fancy setup In the UK, MOTH holds an

impressive 70% share of the super-premium RTD category, overtaking Pimms and White Claw, with a MOTH cocktail being sold every 10 seconds. The brand’s popularity is a testament to its commitment to quality and taste

“With our shared commitment to grow MOTH across the island or Ireland, we believe this partnership will be a great success” said Gerard McAdorey, managing director at GM Marketing.

MOTH’s Irish range includes:

• Margarita: Fresh, sharp, and confident. Best enjoyed in a Martini glass with a salted rim.

• Piña Colada: Silky-sweet and swanky, reminiscent of pink skies in Puerto Rico.

• Mojito: Soulful and bittersweet, perfect for hot summer days

• Espresso Martini: Smooth and rich, a perfect blend of vodka, cold brew, and coffee liqueur ■

MOTH cans in ice

MOTH Espresso Martini

MOTH Pina Colada

(L-R) Michael Stafford, Tony Connolly, Tadhg Furlong, Michael Stafford Jnr.

the three Boann Single Pot Still Irish Whiskey expressions – Marsala, Madeira and Pedro Ximinéz

IVG is taking your vaping experience to new heights with the launch of Europe's first-of-its-kind range of TPD-compliant 2400-puff disposable vape bars. These innovative devices offer more puffs, additional exquisite flavours, hassle-free operation, and no battery worries. You just need to click to elevate your vaping experience! So, don’t miss out on being a part of this historic opportunity and place your order now!

54 MARKET MOVERS

Chef

‘Break out the Fancyyy’ with new Chef Spice Bag Ketchup

It’s time for Spice Bag fans across Ireland to celebrate! Chef has unveiled its new Spice Bag Ketchup a sauce that is truly an Irish thing! Break out the fancy and embrace Chef’s version of the iconic dish to come out of every Chinese takeaway in Ireland. The Chef Spice Bag Ketchup consists of hand selected spices mixed with tangy Chef ketchup to give the delicious flavour of a Spice Bag to any meal! Try the new Chef Spice Bag Ketchup for yourself available now from selected retailers nationwide, RRP €3.29

Califia Farms

Iced coffee season is finally here!

Here’s how to get your fix from home with Califia Farms

The new Chef Spice Bag Ketchup joins the extensive range of Chef sauces including Tomato Ketchup, Brown Sauce, and Curry Sauce. A staple in every Irish household, Chef is encouraging people across the country to ‘Break out the Fancyyy’ this summer whether it is at a rainy summer BBQ, oven chips on the couch, or enjoying a takeaway with friends. Using only the finest ingredients, Chef sauces add a delightful twist to any dish this summer

Shop Chef Spice Bag Ketchup and Chef’s range of sauces in selected retailers nationwide and follow ‘Break out the Fancyyy’ on social media @chefireland

Acti-Snack

Acti-Snack

Whether you’re a seasonal ice coffee fan or an all-year-round devotee, Califia Farms Cold Brew Coffee makes getting your iced coffee fix easy and delicious - ready to pour straight from the fridge just add ice and enjoy. Make the most of the chilled coffee season with three Califia Farms coffee drinks to choose from: XX Espresso, Mocha and Caramel Oat (RRP: €3.89, 750ml). The brewed-to-blend coffees are available in the chilled aisles of all major Irish supermarkets, including Dunnes Stores, SuperValu and Tesco, and convenience stores nationwide Whatsmore, Califia Farms’ coffee range is entirely plant-based, made with the highest quality ingredients from whole food plant sources and 100% Arabica Coffee They are also carrageenan free, contain mild caffeine strength (<15mg per 100ml) and come in BPA free recyclable packaging.

• XX Espresso Cold Brew Coffee: Smooth and velvety almond drink blends with a little XXtra of its 100% arabica coffee for a bold coffee with a sweeter less acidic taste In a convenient grab-and-go bottle it’s the perfect plant-based pick-me-up Coffee with a little XXtra.

• Mocha Cold Brew Coffee: Velvety almond drink and real cocoa expertly blended with smooth arabica coffee A perfect start to your day, afternoon pick-me-up, or base for a rich coffee cocktail.

• Oat Caramel Cold Brew: Real indulgent caramel swirls with smooth oat drink and coffee made from 100% arabica beans. This is your new favourite treat for any time of the day, ready to pour straight from the fridge

launches

Triple Nut Good Gut granola

Performance Snacks & Granola brand Acti-Snack have added to their breakfast portfolio with the launch of New Triple Nut Good Gut Granola. Acti-Snack believes in fueling well to perform mentally and physically for the day ahead with real food that tastes great. The new Triple Nut Good Gut Granola is vegan, low in sugar, high in fire and supports good gut health.

Consumers’ appetite for gut-friendly foods is booming right now and shows no sign of slowing down. Consumers are increasingly aware of the function the gut has to play on physical and mental wellbeing. ActiSnack is the first Irish brand to launch a specific granola that supports gut health.

The new Triple Nut Good Gut Granola joins the current Acti-Snack lineup of Peanut Butter Protein Crunch Granola, Triple Chocolate Protein Crunch Granola, and Dark Chocolate Almond Keto, offering a range of delicious flavours paired with functional benefits.

Available in 380g resealable pouch in branded SRP, with an RRSP of €4.75 for 360g. The range has just launched in Dunnes stores and online at www.acti-snack.com

For more information contact: Bronagh Clarke - marketing director bronaghc@forestfeast.com or Barry Tyndall - national account manager barry@forestfeast.com.

Califia Farms XX Espresso, Mocha and Caramel Oat 750ml Cold Brew Coffee drinks (RRP: €3.89) are available nationwide in major supermarkets and convenience stores.

‘Bad Apple is so good’

Monster Juiced is for those geared up on good vibes only and as the saying goes, they’ve worked hard now they party harder Juiced likes to pride themselves on being the ‘entertainer’ out of all the Monster brand platforms. The infectious mischievous character that is memorable in people’s minds, that one person who turns up at the party shouting let’s go! That’s exactly what we’re talking about here.

Monster has an amazing range of innovative and unrivalled full-on fruit flavour experiences to suit every mood, personality, and energy occasion out there. So, this year, the brand is excited to be introducing a brand-new Monster Juiced SKU… Bad Apple

Forget your regular apple juice, Bad Apple is so good, it’s almost worth getting kicked out of the Garden of Eden for. It’s unapologetically sinful and its main motive is to have a laugh and smash things up! With the great Monster taste and the big buzz, you know and love

The flavour profile is apple with a crisp, dry flavour that’s not too sweet and goes down smoothly

Afterall, ‘One bad apple spoils makes the barrel’.

Monster

Chef Spice Bag Ketchup

Califia Farms XX Espresso, Mocha and Caramel Oat 750ml Cold Brew Coffee drinks (RRP: ¤¤3.89) are available nationwide

Monster Juiced Bad Apple

Acti-Snack’s Triple Nut Good Gut Granola

55 MARKET MOVERS

Kilmeaden’s

Kilmeaden cheese launches new grated blend

Elevate mealtimes and snacks with Kilmeaden’s New Grated Mature Red Cheddar and Mozzarella. The new addition to the grated range is a blend of Kilmeaden’s slow aged mature red cheddar mixed with a creamy mozzarella. This versatile product is perfect in toasties, on pizza or layered over pasta adding that extra level of deliciousness to consumers food. It also comes in a handy resealable bag for one to store in the fridge

Müller Light range

Kilmeaden has been crafting its award-winning mature cheddar for over 50 years, selected by its master grader All Kilmeaden cheese are high in protein, gluten free and contain no artificial colours, flavours or preservatives.

Kilmeaden grated mature red cheddar & mozzarella is available in stores nationwide

Kilmeaden’s New Grated Mature Red Cheddar and Mozzarella

Velo

Velo ‘proud of its continued innovation’

BAT launched Velo nicotine pouches in Ireland in 2022. Velo is the UK’s number one nicotine pouch* and is a market leader across fifteen European markets. The brand is proud of its continued innovation to cater for the evolving preferences of adult nicotine consumers, including the flavours and variety of nicotine strengths they prefer The VELO range six flavours across four differing strengths, plus slim and mini sizes.

Nicotine pouches such as Velo give adult nicotine consumers a modern, convenient way to consume nicotine with no butts, tobacco**, smoke** or smell** from start to finish. They are convenient, discreet and easy to use Velo nicotine pouches are packaged with minimal waste in a fully recyclable tin.

The slim pouches contain nicotine and other high-quality ingredients including flavourings, sweeteners, plant-based materials and water, and come in a nifty pack. The pouches are placed under the upper lip, where the nicotine is released and absorbed. They appeal to adult consumers keen on quality, sustainability and convenience.

Velo’s convenience is a major draw for adult nicotine consumers. They can take Velo with them anytime, anywhere – and it’s hands-free once the lid is off Velo is also ideal choice in places where smoking and vaping is restricted including in some public spaces, on public transport, at airports, and many other locations.

*Based on NielsenIQ RMS data for the Nicotine Pouches category for the 12-month period ending 04/02/2023 for the UK total retail market (Copyright © 2023, Nielsen Consumer LLC)

**This product is not risk-free and contains nicotine an addictive substance

Müller targets category growth with Müller Light relaunch

Müller Yogurt & Desserts is revitalising its classic Müller Light yogurt with an optimised product and supporting marketing campaign, repositioning the brand and adapting to consumer desires for more positive and uplifting options within the segment.

Müller has spent the last year reviewing its Müller Light range, developing the perfect product to help shoppers get the positive and uplifting product they need and want. Available now nationwide, the new Müller Light yogurt range will include added Vitamin B6, which contributes to the reduction of tiredness and fatigue, and Vitamin D which helps support the normal function of the immune system. The reformulated recipe is also thicker, ensuring consumers can still have the delicious Müller Light taste they know and love in an even more enjoyable way

The dairy company will introduce a brand-new uplifting design for Müller Light, including the Greek style and dessert ranges, continuing the rebrand which has been rolled out across all Müller Yogurt & Desserts sub-brands in the last year

Müller’s investment in the transformation of Müller Light aims to reposition the brand as an easy and attractive yogurt which can help keep positive and healthy intentions on track.

Join the anti-dark revolution with Nivea’s breakthrough innovation

Formulated with ground-breaking, patented ingredient innovation Luminous630, which is proven to visibly reduce dark spots in just four weeks!

Until recently, dark spots have been a less talked about and hard to treat skin concern compared to ageing or acne, but all that changes as Nivea looks to shine a light on the frustrating skin issue, launching two new products into its cellular face care range - Nivea Cellular Luminous630 AntiDark Spot Serum and Cellular Luminous630 Day Fluid SPF50

Developed over 10 years of intensive research into pigmentation and melanin production, the scientists at Nivea wanted to ensure maximum product efficacy and so set to work to re-create the melanin-producing human enzyme – a pioneering scientific breakthrough in its own right – before using it to test over 50,000 ingredients. Of these ingredients, it was molecule #630 which proved most successful at reducing dark spots and so Luminous630 was born.

Nivea Cellular Luminous630 AntiDark Spot Serum; ¤35.00* (30ml)

Luminous630 works with the skin on a cellular level for targeted action to visibly lighten the appearance of dark spots or uneven skin tone and prevent their reappearance, with first visible results in just two weeks. With continual use, dark spot intensity is reduced by up to 50% in just eight weeks. The ingredient innovation is available intwo key products: Nivea Cellular Luminous630 Anti-Dark Spot Serum and Cellular Luminous630 Day Fluid with SPF50

Nivea

Velo Freezing Peppermint nicotine pouch

20

QUICK QUESTIONS WITH

ELAINE ROTHBALLER,

head of marketing consumers brands, Foods Division, Kepak

With over 50 years’ expertise in meat craft, Kepak is still leading the way with bespoke innovations and highly successful, international food brands. Elaine Rothballer, head of marketing, consumer brands, food division, Kepak has a quick chat with ShelfLife

1. Best series you recently watched on a streaming platform?

Late to the party, but just getting into Bridgerton.

2. Best place for coffee?

I must confess I actually don’t drink coffee, never have (or tea). I love a hot chocolate but find they are never hot enough out, so I prefer to make my own.

3. Top movie recommendation?

That’s a tough one, it usually depends on what mood I am in. Grease has always been one of my favourites.

4. Top spot for a walk?

Howth Hill, absolute favourite with the dogs, any time of the year.

5. Top book recommendation?

I haven’t read a book in a while, I’m much more of a podcast listener these days. The Diary of a CEO is top of my list at the moment, mainly for the diverse mix of guests.

6. Which social media platform do you use most?

I’m a big fan of Instagram mostly to find the best places to eat out, which always comes in handy particularly for travelling.

7. Favourite influencer/content creator if you have one?

So hard to pick one – I love Donal Skehan for some recipe inspiration, but my recent fascination is with Joshua Nueva for his unbelievable content on travelling across Ireland – it has added so many Irish destinations to my list.

8. Best ad on telly?

I’m a Christmas ad fan, the Coca Cola truck ad has always been one of my favourites, it really signals the start of Christmas time for me. Of course our Rustlers Red Riding Hood ad has to be up there with my favourites too.

9. Worst ad on telly?

My favourite ads are the ones that try to connect to people on an emotional level. Any ad that is ‘functional’ that doesn’t use humour or tug at heart strings doesn’t do anything for me.

Elaine Rothballer

10. Favourite grocery shop?

I like to mix it up but also like to visit my local food market in Glasnevin for a weekend treat or two. There’s a huge variety of locally sourced products at food markets and I love to support local businesses.

11. Your favourite dish to make at home?

At Kepak, we work with beef farmers across Ireland to produce the highest quality, best tasting beef, so it’s only fitting that my latest obsession is smoking beef brisket on the BBQ and serving with all the sides, homemade coleslaw, mac and cheese and salads. The slow smoke really highlights the quality of the beef we have in Ireland – you can’t beat it. I also love a casual home-made pizza night so it would be toss-up between those two.

12. First thing you would do if you were Taoiseach?

I’ve always felt that our transport system could be one of the best in the world if it was properly invested in. Having a well-connected and regular bus/train service in rural Ireland would be a huge benefit to countless people. I also think that a tube system similar to London in Dublin would make a massive difference.

13. If you had to live in another country, where would you choose?

I’ve always had a soft spot for Italy. Italian food, culture and weather is second to none and it’s a country I’d love to spend an extended period of time in.

14. Greatest achievement to date?

I am proud of the journey I have had within Kepak, working from graduate level through to where I am now. It is a lot of hard work but the fantastic team at Kepak and learning culture have made it all possible.

15. Best website?

Like a lot of people, I tend to get news updates and general information from social media websites. I always want to ensure I’m staying up to date with what is going on in the world.

16. Do you prefer working from home or in the office/on-site?

I think a balance of both is ideal. The lack of distractions at home to get through the work but the collaboration and ease of reaching people when in the office.

17. Best piece of advice you ever received?

I’ve received many pieces of invaluable advice over the years, but the one that sticks out for me is to Treat others how you would like to be treated yourself.

18. City or beach break?

Both have their place and I thoroughly enjoy both. A city break with a beach is the best of both worlds. I’m just back from Lisbon and would highly recommend it.

19. Top restaurant recommendation?

Octopussy in Howth for seafood – tapas style so you can try loads. It’s fresh and simple, you can’t beat it.

20. Best customer service you ever received?

I love supporting small Irish businesses where I can, the level of service and handwritten notes of thanks for even the smallest order has a real feel good factor. ■

Retailers call for Budget 2025 to tackle Ireland’s smuggling tsunami

Value of illegal cigarette smuggling on course to double in 2024

Earlier this month, representative body for the retail sector, Retailers Against Smuggling (RAS), launched its pre-budget submission at Buswells Hotel on Kildare Street, opposite Leinster House, calling on the Government to rethink its policy approach towards smuggling and illicit trade in order to tackle Ireland’s smuggling tsunami.

The pre-budget submission calls on the Government to:

• Reduce/Freeze consumer taxes including tobacco excise

• Increase funding for detection and enforcement of smuggling

• Amend the Finance Act to prosecute all suspected smugglers at Circuit Court level or higher

RAS says that the scale and surmounting magnitude of the problem is clearly illustrated by the numbers with the value of illegal cigarette smuggling on course to double in 2024

Commenting on the pre-budget submission, Spokesperson for RAS, Seamus Griffin, said: “Smuggling is a real issue, that is hitting us where it hurts most. While we as retailers play by the rules and uphold the law, smugglers are skirting around those same laws and cutting from our profits.

“It is time for a serious investment in detection and enforcement to ensure those breaking the law face real consequences. Without this, the integrity of our businesses and livelihoods are at risk.”

Major seizures

In 2023, a total of 31 major seizures came to the value of €58 million, at a loss of €45 million to the exchequer So far, in the first half of this year alone, there has been 27 major seizures, worth a total value of around €53 million and a loss to the exchequer of €40 million.

A poll of over 1,000 Irish adults conducted in spring of this year by Irish Thinks, on behalf of Retailers Against Smuggling, found that illicit market activity is becoming more and more normalised among the Irish public, with a quarter (25%) of all respondents having knowingly purchased some goods or services from an unofficial or irregular seller in the past 12 months.

A separate survey by Ipsos MRBI on behalf of the Revenue Commissioner found that, in 2023, 19% of cigarette packs held by smokers were illegal, smuggled tobacco with an additional 15pc were legal but non-Irish duty paid.

This is the highest level of illegality and excise evasion detected by this series of annual Revenue Commissioner surveys since they commenced in 2009

It is RAS’ contention that the government

needs to wake up and realise that smugglers are literally sticking their hands directly into the state’s till, and stealing money that could otherwise fund essential public services.

The realities of this do not yet appear to be realised, RAS added.

RAS recommendations

In response, RAS are presenting the government with three policy recommendations for inclusion in Budget 2025, to tackle smuggling and its causes.

Proposal 1: Reduce/Freeze consumer taxes including tobacco excise

Reducing or freezing excise will help reduce the upward pressure on the price of consumer goods, in turn lessening the risk of consumers turning to the illicit market for purchase more affordable goods.

This measure to support legitimate Irish retailers and protect tax revenue to Irish exchequer

Given that the notional tax loss from illegal cigarettes has more than doubled from €170 million to 2016 to €384 million 2022, the freezing of excise should be seen as a measure to stop the loss of tax revenue

Proposal 2: Increase funding for detection and enforcement of smuggling

In response to a parliamentary question, the Minister for Finance has advised that there were just under 25,000 scans conducted by the Revenue Commissioner’s three mobile container scanners and backscatter van in 2023.

In the context of millions of passengers and freight unit arrivals into Ireland every year, this level of scanning is miniscule

There is a pressing need for increased funding in Budget 2025 for resources detect and crack-down on smuggling and illicit market activity, including more X-ray scanners and sniffer dog units at more ports; more inspections at airports, and more checks to enforce duty-free travel allowances.

Proposal 3: Amend the Finance Act to prosecute all suspected smugglers at Circuit Court level or higher

The law as it currently stands allows for a court to impose a fine of up to €5,000 on summary prosecution, or up to €126,970 following conviction on indictment.

However, the level of fines actually being imposed are too insignificant to act as a real and meaningful deterrent to the smuggling and sale of illegal tobacco

Provisions could be introduced as part the next Finance Act to require all prosecutions relating to the smuggling and sale of illegal tobacco (above a minimal threshold) to be prosecuted on indictment at Circuit Court level, or higher, to provide a real and meaningful deterrent.

With 34% of cigarettes in circulation being non-duty paid, there is overwhelming public policy rationale for adopting a tougher sentence for tobacco smuggling in Ireland. ■

Aldi’s 25th birthday barbecue

The stars came out in style as they gathered for Aldi’s birthday barbecue, celebrating the milestone in style

Marking its 25th anniversary in Ireland, Kevin the Carrot made an appearance along with live music from Smash Hits, and a sizzling

barbecue steak demonstration by Andy Noonan.

The lively celebration took place on Thursday, 22 June at the Conrad Hotel in Dublin and was an unforgettable evening. The event was full of sparkling drinks and the

Pop-Up wine delight

29

Celebrating a horse’s role in the Estate’s

ultimate tasty barbecue experience, enjoyed by all.

Among the special guests were Holly Carpenter, Ashley Kehoe, Louise McIntyre, Jen Hogan, Conrad Jones, Ellen Jones, and many more.

founding, La Celia sponsored three races, including the La Celia Wines Maiden Race.

The Pop Up Wine Bar served as a meeting point for BWG Foods guests, exclusive distributors of La Celia wines in Ireland.

Race-goers sampled wines like Finca La Celia Reserva Malbec and Pinot Grigio La Celia wines were available throughout the summer racing season in the Champions Hall. ■

Finca La Celia wines were showcased at the La Celia Pop Up Wine Bar during the Dubai Duty Free Irish Derby Festival on Saturday,

June, 2024

Holly Carpenter Stylish guests at the La Celia Pop Up Wine Bar

(L-R) Louise McIntyre and Jen Hogan

(L-R) Rebeca Lathrop and Jean Smullen

(L-R) Kevin the Carrot and Ashley Kehoe

(L-R) Ronan McGovern and Liam Campbell

(L-R) Conrad Jones and Ellen Jones

Race guests sampling La Celia wine range

The Elf Bar AF5000 delivers 5000 delicious, satisfying puffs of Elf Bar’s renowned and extraordinarily popular e-liquid. Utilising an ingenious auto-refilling tank, the AF5000 is a brand new take on the common single-use disposable.

With 9 flavours available at launch comprising of the best sellers from all Elf Bar & Lost Mary ranges, the AF5000 is the perfect solution for consumers looking for a more cost-effective, environmentally friendly alternative to standard single-use disposables.

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