Recruitment: Continuing

CanTiki. CanTiki is available in three deliciously refreshing cocktail variants - Daiquiri, Mai Tai and Hurricane, perfect for enjoying this Summer at home or on the festival circuit. It is also available in a variety pack allowing consumers to taste a mix of the delicious RTD cocktails.

Within spirits, categories that are seeing the fastest growth include prepared RTD cocktails. The ready to drink cocktails are inspired by island life, with iconic branding that evokes the fun, ready-to-party feel of the brand. Strawberry Daquiri is a deliciously sweet mix of rum, strawberries with a squeeze of lime; Mai Tai is a tried and trusted cocktail consisting of rum, pineapple, orange, and almond and Hurricane is an electrifying citrus and passionfruit fused concoction.

Pearse Lyons Distillery is quickly making a name for itself in the trade for being at the forefront of innovation. Early adopters and trendsetters, they continually push the boundaries and create award-winning products that lead in their category.

Through the pandemic, when consumers were home, the industry saw a turn towards at-home cocktail making. Consumers became braver in their choices, seeking out experiential beverages they previously would have sampled on-trade. Pearse Lyons Distillery saw a gap in the RTD market for a new brand that introduces consumers to a tried and trusted beverage,rum, in a new format that delivers three delicious offerings, making experimenting at home easier than ever. The industry is seeing a move from malt-based drinks to more premium spirit products. At the recent W&S Industry Summit they announced that “Spirit-based RTDs were called out as a standout sub-category with 180% growth vs. 2019.” This paves the way for CanTiki to fi nally launch onto the Irish market, after a hugely successful fi rst phase launch in the USA, that saw double-digit growth in major retailers and on cruise lines.

Pearse Lyons Distillery is no stranger to the RTD market, having launched the hugely successful Míl Spritz in 2019. Standing out among a sea of competitors, Míl Spritz quickly became the go-to beverage for those in the know, going on to win ‘World’s Best Brand Design’ in World Premix Awards 2020. Not their only award winner, Pearse Lyons Distillery has also collected accolades for their much-loved Ha’Penny Gin Rhubarb, taking home Country Winner for the Worlds Best Flavoured Gin 2022.

Damien Cremin, Head of Europe and International Export says, “At Pearse Lyons Distillery, innovation is at the heart of everything we do. The RTD market has seen steady growth over the last number of years and the time was right for us to introduce a new, exciting offering to consumers. CanTiki is a brand that takes all our previous learnings from our other successful launches and gives consumers a fresh new beverage to enjoy this spring. We’re excited to bring this beautiful new beverage range to the Irish and international market after we’ve seen the appetite for the product in the USA.”

To facilitate the launch of CanTiki, Pearse Lyons Distillery has partnered with Comans Beverages Ltd. With nationwide coverage, they will be facilitating the distribution of Can Tiki Cocktails throughout Ireland. Farrell Greenan, Managing Director, Comans Beverages Ltd, says, “Comans Beverages are delighted to announce our partnership with Pearse Lyons Distillery. The strengths of our nationwide sales and distribution teams, working together with the team at Pearse Lyons Distillery, creates a fantastic opportunity to bring their award-winning portfolio to the customer, and the consumer. The addition of the Pearse Lyons portfolio complements our hugely successful and innovative existing beer, cider and wine brands.”

To celebrate the launch of CanTiki, there will be a robust social campaign launched, giving fans of the brand the chance to win many exciting prizes over the Summer. No successful 360 campaign is without a social presence in 2022 and this will give the brand and consumers the chance to engage and build a rapport, using the hashtag #CanTikiCocktails. This also gives Pearse Lyons Distillery the opportunity to build an engaged audience they connect directly with, imperative in building the brand’s visibility.

For further information please contact your Comans Beverages representative or call/ email us at the Pearse Lyons Distillery; info@ pearselyonsdistillery.com / 01 691 6000. ■