LPM Comunicação by Luis Paiva

Influencing outcomes for 23 Years © LPM

Contents

First of all, our clients With clients like ours, we would have to be leaders How our Human Resources and organisation keep us close to our clients The way in: Communications Consultancy and Media Advisory Services LPM services exclusively for Clients Contact details

MAIN PLAYERS

Public Relations with Results

POINTS OF VIEW

Public Relations with Results

VALUE

Public Relations with Results

STAGES

AUDIENCES

Public Relations with Results

VICTORIES

OBJECTIVES

Public Relations with Results

VISIBILITY KNOWLEDGE

Public Relations with Results

Grande Prémio APCE para melhor Comunicação Externa

CAMPAIGNS

PRODUCTS

Public Relations with Results

CRISES

INTERESTS

Public Relations with Results

FACES

CAUSES

Public Relations with Results

WORLD 2.0

Public Relations with Results

First of all, our clients

LPM is a Client Consultant. It is not a service provider.

Every day the 12 LPM teams help to manage the communications of approximately 50 of the most important institutions in the Portuguese market – as well as some in the Angolan market.

First of all, our clients

We work with Companies, Trademarks, Interest Groups, Regions and Associations.

In addition, under the ‘Causas’ Project sponsored by BES ‐ Banco Espírito Santo – we provide media advisory services for around 15 Non‐ Governmental Organisations.

We have also developed partnerships with local consultants in Spain, France, Italy, Germany, Benelux, the United Kingdom and Brazil.

First of all, our clients

LPM is a Client Consultant. It is not a service provider.

Why?

Because you need to have a global vision of Communications and Public Relations in order to act efficiently and effectively.

First of all, our clients

For informations about our clients please contact: Paula Guerreiro Administrative Assistant paulaguerreiro@lpmcom.pt Tel: (351) 965 273 484

First of all, our clients

With clients like ours, we would have to be leaders How our Human Resources and organisation keep us close to our clients The way in: Communications Consultancy and Media Advisory Services LPM services exclusively for Clients Contact details

LPM leads the way

We manage many of the most important media portfolios We work with demanding and sophisticated clients We employ the most experienced and qualified human resources We have the best communications resources on the market We take pride in being specialists in communications We constantly update our tools We embrace a global vision of the communications disciplines

Influence summarised © LPM

About LPM

PIONEER

LEADER LPM stands out as the leader in its sector, given the reputation of its clientele, the number of its permanent contracts, the quantity and experience of its human resources and the volume of fees it generates. am

Founded in 1986 by Luís Paixão Martins, LPM Comunicação was a pioneer in Portugal in the field of Communications and Public Relations Consultancy. 23 years later, we continue to innovate.

YARDSTICK From the very start we have been seen as a yardstick in the field consultancy, consistently demonstrating innovation through our programs and being associated with key events and projects that have marked our country’s recent history. © LPM

About LPM Main Indicators 50 Permanent contracts 85 consultants, managers and communications experts 3 Offices: in Lisboa, Gaia and Luanda Actions in 7 European countries and Brazil on a daily basis €8 million annual turnover

Influencing outcomes for 23 years *approximate values

Our Values

OUR VALUES

Quality

Respect

Excellence in products, services and staff, leading to client and employee satisfaction.

Innovation

Positive relationships with our colleagues, clients and the business community.

Competitiveness Financial success that rewards both us and our clients.

We are always one step ahead of the market.

Diligence We are responsible partners you can trust.

Entrepreneurial Spirit A first rate team with the ability to take charge and make a difference.

Transparency The Media Advisors’ Code of Ethics describes our professional practices.

First of all, our clients With clients like ours, we would have to be leaders

How our Human Resources and organisation keep us close to our clients The way in: Communications Consultancy and Media Advisory Services LPM services exclusively for Clients Contact details

Human Resources

LPM has a rich and active portfolio of permanent clients. It plays an important role in the Portuguese market, as well as coordinating international networks. How do we manage to stay close to each of our clients?

Because our Human Resources are organised to keep us close to our clients.

Team 1

Team 7 Team 6

Team2

Client Management Directors Team 5

Client Management Directors

Team 3

Team 9 Team 4

Team 8

Team 11

Client Management Directors Team 10

Team 12

The Team Two Senior Client Directors

LPM brings together a unique team of experienced and qualified consultants with many years of experience in the sector, on a range of important projects.

Each client has a dedicated team working on their account.

12 teams

All teams include a director, a project manager, a press officer, two media analysts and a consultant. © LPM

Directors Chairman Senior Client Director Senior Client Director

Senior Client Director 18 years’ experience | 13 years at LPM Specialist in Health, Regional, Tourism and Transport PR Programs

Senior Client Director

14 year’s experience| 5 years at LPM Specialist in Health and Media Strategy

35 years’ experience | 3 years at LPM Specialist in Large‐scale Campaigns, Institutional and Political PR Programs

Assistant Client Director 11 years’ experience 7 years at LPM Specialist in Communications Projects and Media Advisory Services

Mediática Division

Team Leader Team Leader

Health Division

18 years’ experience 13 years’ experience 1 year at LPM 5 years at LPM Specialist in Large‐scale Specialist in Media Communications Strategy Projects

30 years’ experience 18 years’ experience 7 year at LPM 2 year at LPM Specialist in Media Specialist in Health PR Strategy Programs

Director of Operations

20 years’ experience 10 years at LPM Specialist in Public Relations and Advertising

Team Leader

Director of Publishing

Chief Financial Officer 12 years’ experience 1 year at LPM Specialist in Tax Consultancy

21 years’ experience 7 years at LPM Specialist in Editorial Projects

Team Leader

14 years’ experience 15 years’ experience 11 years at LPM 2 years at LPM Specialist in Political Specialist in Institutional and Product Communications and Communications the Blogosphere

Director of New Projects

12 years’ experience 3 years at LPM Specialist in Marketing and New Projects

Executive Director © LPM

Administrador/Director-Geral Luís Paixão Martins

Direcção-Geral de Clientes

Catarina Vasconcelos 18 anos de experiência | 13 anos de LPM Especialização em Programas de RP em Saúde, Directora-Geral de Clientes Territórios, Turismo e Transportes

Adjunta

Directora-Geral de Clientes Adjunta Joana Machado 11 anos de experiência 7 anos de LPM Especialização em Projectos de Comunicação e Assessoria Mediática

Direcção de Operações Graça Pereira 20 anos de experiência 10 anos de LPM Especialização em Relações Públicas e Publicidade

Direcção-Geral de Clientes João Paulo Velez

Armando Salvado 14 anos de experiência | 5 anos de LPM Especialização em Estratégias de Assessoria Mediática

Director de Equipa João Belo

Divisão Mediática João Seabra

35 anos de experiência | 3 anos de LPM Especialização em Programas de RP para Grandes Campanhas, Institucional, Política

Divisão de Saúde Carla Rodrigues

18 anos de experiência 30 anos de experiência 1 ano de LPM 7 anos de LPM Especialização em Especialização em Projectos de Estratégias de Comunicação de larga Assessoria Mediática escala

Director de Equipa

Rodrigo Moita de Deus

Jorge Coelho

15 anos de experiência 2 anos de LPM Especialização em Comunicação de Saúde

Direcção de Edições

15 anos de experiência 14 anos de experiência 2 anos de LPM 11 anos de LPM Especialização em Especialização em Comunicação Política e Comunicação Institucional e Blogosfera de Produto

Direcção de Produção Margarida Maurício

Maria Luís

19 anos de experiência 6 anos de LPM Especialização em Iniciativas e Produção Gráfica e Audiovisual

11 anos de experiência 2 anos de LPM Especialização em Marketing e Novos Projectos

Alexandra Vaz 21 anos de experiência 8 anos de LPM Especialização em Projectos Editoriais

Direcção de Novos Projectos

Direcção Financeira Direcção Executiva João Paixão © LPM

Paulo Azevedo 12 anos de experiência 1 ano de LPM Especialização em Consultoria Fiscal

First of all, our clients With clients like ours, we would have to be leaders How our Human Resources and organisation keep us close to our clients

The way in: Communications Consultancy and Media Advisory Services LPM services exclusively for Clients Contact details

Communications Consultancy This service makes integrated use of a series of communications tools; planning is done at a strategic, tactical and operational level; problems and opportunities are regularly assessed; and advice is given as to the best communications strategy to adopt.

Political Decisors

Stakeholders

Relations with other publics

Collaborators

Partners

Media Relations

Lobbying Communication

Marketing Communication

Strategic Communication Consultancy CLIENT´S OBJECTIVES

Promotional Material

Crisis Communication

Editions

Relations with other publics

Public opinion

Institutional Communication

Public organisms

Media Relations

Opinion leaders

Relations with other publics

Organizations of the Civil Society

Supplyers

Clients

Events Competitors

Sponsorship Marketing Plans © LPM

Media Training

CommunicationsÂ Consultancy

Our daily work ; Regular meetings to evaluate the problems and opportunities facing our clients and to discuss their communications strategies;

; Strategic, tactical and operational planning: drawing up plans, including context analysis, positioning in relation to the various target audiences, identification of key factors, marketing channels, key messages, scheduling communications actions, evaluation methods;

; Research and study of specific themes and issues of relevance to the client; ; Preparation of documentation to support meetings and presentations; ; Advice on issues of image and protocol; ; Strategic and tactical advice for sensitive communications or communications in times of contingency or crisis.

ÂŠÂ LPM

Advanced Media Monitoring LPM Comunicação offers an unrivalled advanced media monitoring service, which provides an immediate analysis of the client’s and its interests’ presence in the media.

Archive Alerts

¾ Newspapers covers ¾Highlights ¾Mpeg files

¾ Site ¾Access by PDA

Research

Advanced Media Monitoring

Our daily monitoring service ; First thing every morning, our clients receive, via email, a list of the current news items in their sector published in the Portuguese media. This list includes national and regional press, general and specialist publications, agencies, national television and radio and online media. ; Clients also receive daily digital features of the most important news together with newspaper, magazine, internet and radio summaries, as well as television segments in digital file format. ; First thing every morning, including weekends and public holidays, clients receive the front page headlines from the major newspapers via SMS text message.

Media Advisory Services

We organise ourselves as our Clients’ Permanent Press Office, to enable us to act rapidly and globally, serving as a professional platform for contacts. Our staff, most of whom are former journalists, keep track of the rapid developments on the media scene and work systematically with the media to capture their attention, create events and suggest angles of interest.

LPM Comunicação Client

Advice

Execution

Media

Monitoring effects and contexts LPM Comunicação

We have an advisory section that analyses and suggests the most appropriate strategies and marketing channels for each situation, as well as an operations section to develop and execute media plans. © LPM

Our daily work

; Regular contact with clients to plan and coordinate work; ; Selecting the media that best suit the client's press initiatives and identifying the most appropriate journalists for each client; ; Content editing for journalists (press releases, diary information, etc.); ; Note: all texts written and dispatched in the client's name are reviewed by a Contents Editor before final approval by the client; ; Mass or personalised dispatch of documents (text, photos, presentations, etc) to journalists; ; Editing press packs; ; Regular contacts with the media to pass on information and scout for communications opportunities; ; Setting up interviews, articles and news reports ; Setting up and organising meetings with journalists; ; Receiving and accompanying journalists at scheduled times.

ÂŠÂ LPM

LPM services exclusively for Clients Contact details

LPM services exclusively for Clients

For our clients – and our clients only ‐ we have created quality resources in: Media Training

Public Relations Programs

Graphic design

Brand Management

Film creation and production

Financial Communication

Design and production of promotional materials

Internal communication

Editing and production of publications

Crisis Communication

Production of books and brochures

Corporate Social Responsability Projects

Design of logos and trademarks

Mediatization of products and services

Production of marketing packs

e‐Communication

Creation of crisis manuals

Electoral Communication Programs

Design of websites, web‐letters and virtual centres

These services, like all LPM’s human and technical resources, are only available to our permanent clients.

Public Relations Programs

Financial Communication

Internal Communication

Mediatization of products and services

ÂŠÂ LPM

e‐Communication

Media Training

Design and production of promotional materials

Editing and production of publications

Production of books , brochures and marketing packs

Design of logos and trademarks

Aeroporto Beja (MOPTC)

Conferência Lisbon Energy Forum

Rede 7 da Carris

Conferência Câmara Municipal de Matosinhos (Galp Energia)

Belém Redescoberta

Eleições presidenciais 2006 Campanha Cavaco Silva

Our partners

Market studies

Auditing and Consultancy Media monitoring and evaluation

Media agencies

Advertising

Contact details

For rates and contractual conditions please contact: Paula Guerreiro Administrative Assistant paulaguerreiro@lpmcom.pt Tel: (351) 965 273 484

ÂŠÂ LPM

LPM head office

Edifício Lisboa Oriente Av. Infante D. Henrique, 333H, Esc. 49 1800‐282 Lisboa Portugal Tel: (+351) 21 850 8110 Fax: (+351) 21 853 0426 lpmcom@lpmcom.pt

Chairman Luís Paixão Martins

Executive Director João Paixão joaopaixao@lpmcom.pt Administrative Assistant Paula Guerreiro Tel: (351) 21 850 8110 paulaguerreiro@lpmcom.pt