CMYK
Food business
Food Truck Business Booming
Customers Remain Reluctant to Sit at Restaurants
C
oronavirus has changed everything, including how one eats, and the blow on the food industry can’t be overstated. The restaurant industry saw a huge loss in revenue. The number soared gradually, but the anxiety goes beyond sobering statistics. Despite all the doom and gloom, however, there are a few food entrepreneurs who are actually growing their businesses. Creatively incorporating order ahead and mobility to reach the customers are the two things that hold the keys to success in the post covid restaurant industry.
14
August 2020
Unfortunately, many of the food businesses that existed just a few months ago will not recover. The fact that some are thriving, however, makes hopeful about what the long-term future holds. One thing is for sure that the demand for food services is still there, but in different formats. Bringing Meals To Customer’s Doorsteps With the restaurant industry on hold for the foreseeable future, innovative brick-and-mortar establishments are turning towards mobile dining to navigate the new market.
Here comes the concept of Food Trucks that are popping up and selling a custom menu. They set up an order-ahead option so that customers could pick up their food, and even allow public to request where and when the truck should show up. The customer focused approach paired with the truck’s mobility meant showing up where there was existing demand, and it generated a good amount of daily revenue. An increased demand has being seen to bring food into communities, specifically neighbourhoods and apartment buildings. Unlike delivery, a food
AgriBusiness & Food Industry
truck showing up creates a culinary event to break up the monotony and in addition, the food is prepared fresh and on location. People still crave the community aspect of eating out, and some trucks have capitalized on that demand. In a market where food must go to consumers (not vice versa), being constrained to a single location, can be a disadvantage. To this, mobility is now a necessity to reach customers in their homes or as they start to visit parks, open spaces, and other areas. Order-Ahead Instantly Increases Sales Mobility combined
