IPPM 2017 Brochure

CMPP CREDITS PENDING!

HEALTHCARE EDUCATION ASSOCIATES AND RISE PROUDLY PRESENT

The 16th Annual

International Publication Planning Meeting Max im izin g t h e r ea ch a n d r eadership of global scientif ic communications

FEBRUARY 21-22, 2017

NETWORK WITH YOUR PEERS FROM: • • • • • • • • • • • • • • • • •

ALCON ALEXION PHARMACEUTICALS AMGEN INTERNATIONAL JOURNAL OF CLINICAL PRACTICE MERCK NOVARTIS OXFORD PHARMAGENESIS PFIZER PFIZER ONCOLOGY SHIRE PHARMACEUTICALS TEVA PHARMACEUTICALS THERAVANCE SANOFI ALLERGAN SYLOGENT FISHAWACK MEDTHINK SCICOM

LOEWS CORONADO BAY

SAN DIEGO, CA

NEW FOR 2017:

• • • •

Focus on both the operational and strategic functions of publication planning New perspectives on authorship and ghostwriting Best practices for patient communications and utilizing patient input • Broader coverage of medical device publication planning • Dedicated time for networking

FIND OUT HOW TO:

• • • •

Make the most out of collaborations and partnerships Meet the demand for accessible patient-level communications Master social media and digital enhancements for greater impact Maximize your product launch with a limited budget

PLUS!

• Get an update on industry guidelines, regulations, and ethical standards • Find out what kinds of articles journals are publishing right now • Bring your real world examples to prompt lively discussion on current trends and issues

SPONSORS Gold

Silver

Bronze

group of companies

T O R E G I S T E R : C A L L 8 6 6 - 6 7 6 - 7 6 8 9 O R V I S I T U S AT W W W. H E A LT H C A R E - C O N F E R E N C E S . C O M

Join the conversation with fellow medical publication planning professionals to discuss the latest trends in scientific and medical communications today! Medical communications has evolved significantly in recent years. We’ve seen a new emphasis on transparency, collaboration, and patient involvement. The success of your publication planning department hinges on the ability adapt to those changes and respond with innovation. TIPPA’s 16th Annual Meeting brings together the brightest leaders in publication planning to discuss current trends and challenges facing communications professionals in both pharma and medical device.

Our program provides a venue that promotes lively and constructive discourse on a wide range of issues surrounding publication planning.

Plus, new this year, we have refreshed the agenda with more interactive session and dedicated time for networking. We invite you to get involved, ask thought-provoking questions, hear innovative solutions, and walk away with tangible tools that you can apply right away in your publication planning department.

Who Should Attend?

This conference is designed for senior-level publication professionals in the medical technology industries, with responsibilities in the following areas: • • • •

Medical or clinical publications Medical or scientific communications Medical writing Medical or clinical affairs

The event will also be of interest to members of the academic community engaging in collaborative projects with the medical technology industry.

Meeting Highlights include:

Top Reasons to Attend

•

•

• • • •

Up-to-the-minute analysis of emerging technologies that can increase the readership and comprehension of your publications Candid discussions on the increased use of patient-centered approaches to scientific communications Closer look at publication planning for the medical device sector Tips for how to succeed at collaborations and partnerships with academia, device, pharma, and others How-to guide for a successful and compliant social media policy

• •

Compare differences in managing a pub planning team from a small, medium, and large company perspective – from global messaging to budgets and more Learn how to integrate patient-level data, input, and perspectives into clinical development and data dissemination plans Get updates and guidance on ethical standards and regulations affecting publication planning for 2017 Hear current trends in article acceptance – what kinds of articles are journals looking for right now?

Discuss the differences in research and development processes between device and pharma

Register today! Call 800-280-8440 or online at www.healthcareconferences.com. Bring your team and save – ask about our team discounts. Save $200 if you register by November 29, 2016!

•

The Conference Organizer

Get Answers to These Important Questions

Healthcare Education Associates is a division of Financial Research Associates. HEA is a resource for the healthcare and pharmaceutical communities to improve their businesses by providing access to timely and focused business information and networking opportunities in topical areas. Offering highly targeted conferences, Healthcare Education Associates positions itself as a preferred resource for executives and managers seeking cutting-edge information on the next wave of business opportunities. Backed by over 26 years of combined conference industry experience, the producers of HEA conferences assist healthcare professionals, actuaries, attorneys, consultants, researchers and government representatives in their professional endeavors. For more information on upcoming events, visit us online: www.healthcare-conferences.com

•

• • • • • •

Who qualifies as an author, how do you determine this?

Are you writing lay summaries patients can easily understand?

How can you maximize your launch impact with a limited budget?

Should patient-reviews be a consideration when planning your publication process?

Current trends in article acceptance – what kinds of articles are journals looking for right now?

Is all HEOR data being published or just positive results?

Sponsorship and Exhibit Opportunities Enhance your marketing efforts through sponsoring a special event or exhibiting your product at this event. We can design custom sponsorship packages tailored to your marketing needs, such as a cocktail reception or a custom-designed networking event. To learn more about sponsorship opportunities, please contact Jennifer Clemence at 704-341-2438 or jclemence@healthcare-conferences.com.

Day One: Tuesday, February 21 8:00 8:45

Registration & Continental Breakfast Chairperson’s Opening Remarks

Richard White, Commercial Director OXFORD PHARMAGENESIS

9:00 Update and Guidance on Ethical Standards and Regulations Affecting Publication Planning for 2017 • • • • • •

Interpretation and implementation of GPP3 Guidelines Application of ICMJE guidelines FDA guidance on off-label and code of conduct guidelines Update on Sunshine – have we seen any enforcements yet?

MPIP project on guidance for reporting of adverse events Outsize drug costs and drug shortages – how does this affect the publication planning landscape?

1 2

Jan Markind, PharmD, Director, Head, Publication Operations, Global & US Medical Operations - Diabetes & Cardiovascular Business Unit SANOFI

Two-Part Authorship Spotlight

9:45 Part One: Practical Strategies for Tackling Authorship Challenges •

• • •

◦◦

Establishing equitable authorship guidelines Who qualifies as an author, how do you determine this? ◦◦ In what order should authors be listed? ◦◦ How are these decisions being made?

Balancing internal and external authors Authorship guidelines for working with global partners Tips for encouraging author engagement

Lisa DeTora, Consultant CONSULTANT

Lynne Gordon, MPH, CMPP, Director, Medical Affairs THERAVANCE 10:45

Coffee Break

group of companies

11:00 Part Two: Defining Ghostwriting – A CaseBased Discussion

Two major medical journals published articles about ghostwriting in 2016, setting the stage for a renewed debate on ghostwriting in medical communications. In this session we will discuss the positions posed in the articles, the steps industry has taken to improve transparency and what steps still need to be taken to fully address this issue.

Mina Patel, Senior Director, Global Scientific Communications Metabolics ALEXION PHARMACEUTICALS Debra Mayo, VP, Global Scientific Communications TEVA PHARMACEUTICALS

11:45 Maximize Reach Through Integrated Structured Publication Processes • • • • • • • •

The importance of structured publication planning Staying compliant through automated author documentation Artificial intelligent target selection Finding the right target to reach your optimal audience Automated & realistic document workflows Keeping it simple so that you meet deadlines Dynamic publishing through automation Real time readership tracking

Jack Yeager, CEO SYLOGENT 12:15

Networking Luncheon

1:15

ISMPP CMPP™ Program Update

Tim Collinson, Business Unit Head, West Coast FISHAWACK

1:45 Guidelines for Writing Transparent and Timely Patient Communications and Lay Summaries • • • • • •

Are you writing lay summaries patients can easily understand?

Best practices for timely release of summaries after scientific articles are published Accessing patient data and ensuring data is accessible to patients How does patient input effect publications?

How much involvement should patients have?

Views on patient review articles

Jamie L Weiss, PhD, Associate Director, US Neuroscience Publications NOVARTIS Tim Collinson, Business Unit Head, West Coast FISHAWACK

2:45 HEOR, RWE and PRO Studies: Opportunities and Challenges for Publication Planning and Development • • • •

Building confidence in HEOR and RWE study concepts Understanding the external concerns over HEOR and RWE study data Managing internal challenges to HEOR and RWE study publication planning Communicating HEOR and RWE studies clearly

Richard White, Commercial Director OXFORD PHARMAGENESIS 3:30

Break

3:45 The Evolution of Publication Strategies and Tactics Across the Product Lifecycle •

Factors that contribute to publication strategy development at each stage of the product life cycle

• •

Infrastructure building to anticipate future publication team needs Tactical execution tips to deliver immediate and longlasting impact

Dheepa Chari, Director, Global Medical Communications PFIZER ONCOLOGY Angie Miller, Senior Vice President MEDTHINK SCICOM

4:30 Interactive Session: Test Your Knowledge on Real World Case Studies Attendees will be able to submit case studies prior to the meeting for potential consideration to be included in this session. The audience will break into small groups and discuss the challenges presented and brainstorm on possible solutions.

5:15

Cocktail Reception

For more information about our sponsorship opportunities contact Jennifer Clemence at jclemence@frallc.com or (704) 341-2438.

Day Two: Wednesday, February 22 8:00

Breakfast

8:00 Early-Risers Session. Wake up early to share best practices with your peers.

8:45

Chairperson’s Review of Day One

9:00 Scientific Journal Tell-All – Focus on Trends in Publishing 2017 • • •

What cutting edge technology and materials are being utilized?

Current trends in article acceptance – what kinds of articles are journals looking for right now?

Explore the issue of predatory publishing - How to recognize predatory journals/publishers and how they affect scientific communications

Leslie Citrome, MD, MPH, Editor-in-Chief INTERNATIONAL JOURNAL OF CLINICAL PRACTICE Speaker, TBD TAYLOR & FRANCIS

10:00 Leveraging Collaborations and Partnerships for Maximum Benefit • • • • •

Collaborative approaches for working with various entities such as academia, device, pharma, and others Collaborative enterprise in early stage research Author arrangements – how do you agree on authors?

Data sharing and collaborations Managing global partnerships and collaborations

Charles Rosenblum, Director, Publications Management MERCK 10:45

Coffee Break

group of companies

11:00 Publication Planning for the Medical Device Sector – Defining Differences and Similarities • •

Overview of the differences in research and development processes between device and pharma Special considerations for a medical device publications – where the two overlap ◦◦ Device vs drug development costs ◦◦ Addressing pre-clinical and clinical needs ◦◦ Planning a publication for highest impact

• A look at device interaction across therapeutic areas • Considerations for successful device publications Tim Peoples, Global Medical Writing, Cardiovascular AMGEN Val Injev, MBA, P.E., Global Medical Publications Lead, Surgical Research & Development ALCON 12:00

Networking Luncheon

1:00 Research-Based Communication Planning – Strategy is not a Dirty Word • • • • • •

Traditional publication planning is really publication management Competitor publication forecasting Publication leader analysis Author fingerprints Value-add metrics Comprehensive communication strategy

William Glass, Sr. Director, Global Medical Affairs Publications ALLERGAN

1:45 Utilizing Social Media and Enhanced Journal Content for Scientific Publications • • • •

The increasing role of social media and other apps to share medical information Developing a social media policy – best practice guidelines Utilizing technology for a more streamlined research process Leveraging technology to broaden readership comprehension

Fran Young, Director, Scientific Publications SHIRE PHARMACEUTICALS

2:45 Keeping your Publication Finances in Order: Streamlining the Financial Management Process • • •

Best practices for managing your budgets Implementation of a financial module Best practices for utilizing automation

George Samman, Director of Operations PFIZER 3:15 - Meeting Concludes

Sponsors

Gold

Oxford PharmaGenesis™ are the HealthScience Communicators. Founded in 1998 and now with more than 100 employees across offices in Oxford, London, Basel and Philadelphia, Oxford PharmaGenesis™ specialize in creating compelling communications and publications in HealthScience – the new discipline of clinical, economic, social, behavioral and political understanding that is essential to demonstrating value in the healthcare systems of today and tomorrow

Venue Details Loews Coronado Bay Resort 4000 Coronado Bay Road San Diego, CA, 92118 (619) 424-4000

Sylogent develops internet-based software solutions that streamline core business processes and regulatory disclosure, thereby saving our clients millions of dollars through improved compliance, reduced employee workload and lower operating costs.Our validated applications are easy to deploy, can be configured specifically for your business needs and require minimal user training.

We have a limited number of hotel rooms reserved for the conference. The negotiated room rate of $239 per night will expire on January 31, 2017. Rooms block may sell out before the expiration date - book early to ensure you receive a room at the negotiated rate. Upon sell out of the block, room rate and availability will be at the hotel’s discretion.

Solutions include: • Disclosure & Regulatory Planner • HCP Contracting & Spend Management Study Investigator & Participant Screeners Protocol Registration Clinical Trial Results & Documents Disclosure Publication Planning Journals, Conferences and Authors Profiles Transparency Websites Document Approvals & Clearance Dynamic Structured Publishing

Silver

Loews Coronado Bay Resort Perched on its own 15-acre peninsula, Loews Coronado Bay is a private oasis of tranquility with views of the shimmering bay waters and the San Diego skyline.

Hotel Highlights Include: • • • • • •

439 luxury guestrooms, including 37 plush suites 65,000 square feet of flexible function space Three heated pools, hot tub spa and dry sauna Mistral restaurant serves a global-fusion menu that showcases Mediterranean flavors and seafood Sea Spa offers signature treatments, therapies, and products Complimentary Wi-Fi in every guest room—and in public spaces

Team Discounts Team Discounts • • •

Three people will receive 10% off.

Four people will receive 15% off.

Five people or more will receive 20% off.

In order to secure a group discount, all delegates must place their registrations at the same time. Group discounts cannot be issued retroactively. For more information, please contact Kathie Eberhard at 704-341-2439 or keberhard@frallc.com

Refunds & Cancellations For information regarding refund, complaint and/or program cancellation policies, please visit our website: www.frallc.com/ thefineprint.aspx

The Fishawack Group of Companies is one of the largest independent medical communications specialists, with offices near Philadelphia, in San Francisco, and in the UK and Switzerland, as well as a partner agency in Singapore.

For over 14 years, we have partnered with US- and Europe-based pharmaceutical, biotechnology, and medical device clients. We have comprehensive experience of ethical publication development, compliance regulations, implementing auditable processes, and working under corporate integrity agreements and the Sunshine Act. In addition, we have 17 Certified Medical Publication Professionals across the Group.

group of companies

Envision Pharma Group offers a unique blend of scientific and technology solutions providing comprehensive and compliant strategic global publication planning and related scientificallyfocused communication and consultancy services. These are complemented by industry-leading technology solutions, including Datavision™ for strategic publication management, Visiontracker™ for activity management and Clear™ for compliant release. Our newest product is Medinfo™ a next-generation global medical information solution. Envision Pharma introduces the iEnvision platform to connect all our technology products, starting with Medinfo, on a shared architecture bringing new levels of synergy, flexibility and quality across our family of scientific communication solutions.

Peloton Advantage is a privately owned medical communications company specializing in strategic publication planning and associated content development for medical education programs.

While establishing our industry leadership position over the last decade, we have received several awards for our successful growth from NJBIZ, New Jersey Business, and Inc. magazines and now employ more than 80 of the top professionals in medical communications. Our teams support US and global accounts for large and small pharmaceutical, biotechnology, and medical device companies, contributing to the success of more than 50 products spanning all major therapeutic areas.

Bronze

CMPP Credits Check our website for more CMPP Credit information– www. frallc.com/conference.

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THE 16TH ANNUAL INTERNATIONAL PUBLICATION PLANNING MEETING Four Ways to Register

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704-341-2641

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800-280-8440

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HEALTHCARE EDUCATION ASSOCIATES 200 WASHINGTON ST. SUITE 201 SANTA CRUZ, CA 95060

Mail

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www.healthcare200 Washington Street, Ste. 201 conferences.com Santa Cruz, CA 95060

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EARLY BIRD CONFERENCE (ENDS 11/29/2016)

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HEALTHCARE EDUCATION ASSOCIATES AND RISE PROUDLY PRESENT

CMPP CREDITS AVAILABLE!

The 16th Annual

International Publication Planning Meeting Max im izin g t h e r ea ch a n d r eadership of global scientif ic communications

FEBRUARY 21-22, 2017

LOEWS CORONADO BAY

SAN DIEGO, CA

T O R E G I S T E R : C A L L 8 6 6 - 6 7 6 - 7 6 8 9 O R V I S I T U S AT W W W. H E A LT H C A R E - C O N F E R E N C E S . C O M