MMDC: THE FIRST FIVE YEARS
1 Victorian Village 2 The Edge 3 The Pinch 4 Uptown 5 Peabody Vance 6 Madison Heights 7 North Poplar
The 2.6 sq miles comprising the Medical District are home to Memphis’ major medical and educational institutions, 9k residents, 33k total employees – including 23k anchor employees - and 8k students. It consists of seven historic neighborhoods, each with its own unique mix of businesses, cultural offerings, and architectural styles. The last five years have seen renewed attention, focus and investment to this District, its institutions, and these neighborhoods, and the connections among the people and places here have only gotten stronger.
CONNECTIONS THAT
FOUNDING ANCHOR PARTNERS
While the Medical District had long been an economic driver for Memphis—both as a major employer and scientific innovator—it was merely a home to seven major institutions. Despite their prominent presence, the surrounding neighborhoods had suffered from years of disinvestment and depopulation. Realizing the economic and cultural potential of this underserved District and leveraging the collective economic power of its major institutions, the Memphis Medical District Collaborative (MMDC) would serve to strengthen and build a more livable, safe, and vibrant community. Opportunities for investment in infrastructure, housing and community development have been realized, and now after five successful years, we are poised for further growth and expansion. An effort of this magnitude would not be successful without the collective support, active engagement, and coordinated collaboration of MMDC’s Anchor Partners. This collaborative strategy supports an ability to attract and retain talent, while creating more meaningful community-based investment and development, elevating not only the Medical District but Memphis as a whole.
MMDC COLLABORATORS
REAL ESTATE
EMPLOYEES
PROCUREMENT
STUDENTS
310 acres 1.15B*
23K
7,300
*2021 - Addressable only; capital/operating; not including ALSAC or SWTCC
A special thank you to all our partners across the City of Memphis. None of our work would be possible without their support and collaboration. 4
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MISSION + INVESTMENT 2016–2020 Planning & Real Estate
MMDC was formed in 2016 to strengthen the communities within the Memphis Medical District to make them more livable, vibrant, and safe. And the results of the last five years have made a powerful impact on Memphis. MMDC’S GOALS 2016-2020
$2.3M
Increase housing supply
Strengthen commercial corridors
Improve public life
Enhance safety & security
$550,000
Mobility & Transportation
$1.1M
$15.8M
Capture the value of major institutions
Events & Marketing
Total
Clean & Safe Streets
$2M
Quality Public Spaces
Community & Economic Development
$4.6M
$2.9M
Over $545M* leveraged real estate investment (private sector)
*does not include Anchor Partner investments
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AT A GLANCE 2016–2020
PERCEPTIONS OF LIVABILITY INCREASE IN SATISFACTION
$250M
in completed and planned developments
31
new businesses supported & opened
170
residents attracted/retained
Housing Options
Safety
$103M
in local business spending
11,000
members of our digital community
43
placemaking and public art projects
1,000+
24
streetscape and intersection improvements
Housing Units Completed or Planned
114K
221%
Events & Activities
7700
bags of litter removed
SF Commercial Space Developed
Transit Options
137% 115% 107%
Walkability
81%
Attractiveness
76%
Public Spaces
71% Source *MMDC Survey of employees, residents and students, 2016-2019*
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INITIATIVES + IMPACT
Since 2016, MMDC has led more than 20 programs and initiatives shaped in collaboration with anchor institutions, community stakeholders and funding partners.
ANCHOR PROGRAMS
PLACEMAKING
QUALITY P U B L I C S PA C E S
CLEAN + SAFE STREETS
COMMUNITY + ECONOMIC DEVELOPMENT
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PROGRAMMING + EVENTS
COMMUNITY ENGAGEMENT
HIRE LOCAL
LIVE LOCAL
BUY LOCAL
T R A N S P O R T AT I O N + MOBILITY
REAL ESTATE
R E A L E S TAT E
Look throughout the following pages and online for #MyMD, highlighting the vital connections between the people, places, and relationships built through the partnerships and engagement opportunities of the past five years—real people making real progress toward the future of the Medical District.
#MyMD
THE FIRST FIVE YEARS
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Enhancing public spaces and streetscapes to build a stronger, safer, and more vibrant and sustainable District
24
streetscape and intersections improved and maintained
43
placemaking and public art projects
TREEDOM CONVERTS VACANT LOT INTO COMMUNITY SPACE When ALSAC approached MMDC to activate a key space near their campus between the Pinch District and Uptown, the goal was to draw attention to the neighborhoods and stimulate community interaction. The selected installment, “Treedom Memphis,” was the brainchild of Parisian architectural firm Atelier YokYok. The wooden structure mimicked a thick canopy of trees, but included interconnected benches below where people could stop and gather. The lot was finished out with landscaping enhancements and created a flexible space to host a variety of community events.
981
planters and landscape beds installed and maintained
QUALITY PUBLIC SPACES
Artist Khara Woods’ mural in Uptown, a collaboration with the Urban Art Commission, Clean Memphis, and Philadelphia Mural Arts.
ACTIVATING A PARK TO FORGE CONNECTIONS PEDESTRIAN SAFETY MMDC activated the District’s largest greenspace – Health Sciences Park – in ways that engaged residents, employees, students and visitors through a multi-year transformation. From general improvements and events to public art installations, MMDC provided diverse opportunities for connection and activity in the park.
Wayfinding signage and walking route markers
AND AWARENESS:
New temporary and permanent furniture (including ADA-accessible picnic tables and benches)
BE AWARE
New trash/recycling receptacles
In 2017, MMDC launched Memphis’ first application of the Vision Zero campaign, a strategy to eliminate all pedestrian fatalities and severe injuries while increasing safe, healthy, equitable mobility for all. In concert with streetscape enhancement projects, MMDC’s efforts have included awareness campaigns through education and signage, Walk to Lunch days, walking challenges, and more.
Bike racks and a bike repair station Pavilion renovation Installation of new paths for food trucks Free music and fitness events Temporary public art installations
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Working to ensure the well-being of students, residents, employees and visitors by keeping the District clean and safe
CLEAN + SAFE S T R E E T S 2,000
pieces of graffiti removed
20,000
THE MMDC AMBASSADORS In partnership with Block by Block, MMDC’s Ambassador Team provides essential services to help beautify the District and engages with visitors by helping with directions and answering questions.
trash cans emptied
27,000+ hospitality interactions
CREATING SAFER STREETS Through a collaborative process with a broad range of partners, stakeholders, and community members, MMDC completed a three-phase streetscape enhancement project in partnership with the City of Memphis. The primary goal was to create a safer and more attractive environment for a broad range of transportation modes and users. MMDC’s innovative approach has proven that major differences don’t require millions of dollars.
LOCATIONS
KEY ENHANCEMENTS
Marshall and Monroe Avenues
High-visibility crosswalks
Manassas Street
Pavement coatings
MLK Avenue
Dedicated bike lanes Narrowed vehicular lanes Pedestrian bumpouts
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When we started in 2016, we were helping the neighborhood be more appealing to the eye. As the Ambassador program has grown over the years, we can see how the area has grown and changed, too. It’s pretty awesome to see the difference.” Ben Houghtaling Operations Manager, MMDC Ambassadors
#MyMD
A CHANGE OF SCENERY THE FIRST FIVE YEARS
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COMMUNITY ENGAGEMENT Cultivating partnerships and relationships that provide forums for discussion and engagement at the neighborhood level
PROGRAMMING + EVENTS
Supported neighborhoods with grants for events, block parties, utility assistance, and more
Partnered with Center for Transforming Communities to cultivate community and neighborhood associations, such as Community VOICES 38105 in the North Poplar neighborhood and the Madison Heights Business Association Formed the FOCUS Roundtable, bringing together community leaders in one setting
22
neighborhood grants
$74k
in grants awarded for events, utility assistance, and more
Connecting the community and creating vibrant public spaces through events, programming, and community event grants
180+
events produced or supported
109
event grants dispersed
10,000+ event attendees in 2019
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community events such as neighborhood clean-ups and public art events
15
original event series produced - Yappy Hour, Fridays in Health Sciences Park, Goat Yoga, Freewheel group bike rides, and more
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COMMUNITY + ECONOMIC D E V E L O P M E N T Creating retail incubation opportunities and providing services to businesses looking to open or grow in the District through the HUSTLE program Business support for planning and improvements Connections to capital, tenants and property owners Financial incentives for pre-development needs, façade, fencing, lighting, signage and promotional events
Educational programs for entrepreneurs and business owners
BOXLOT ACTIVATION
BUYING WHERE YOU BELONG
HELPS LAUNCH NEW
BJ Chester-Tamayo believes in doing things right, even if they may take longer than you’d like. When she first leased space in 1997 to open a restaurant named for her mother Alcenia, she knew that if the landlord ever wanted to sell, she wanted to be the one to buy. Fast forward to 2020—many meals and decades of hard work later—and her landlord’s heirs were finally ready. But they wanted to put the property on the open market. Thanks to Ms. BJ’s relationship with MMDC, she was able to “get right to work on getting my building.” In December 2020, after nearly a year of pandemic pivoting, Ms. BJ closed on the property she’d leased for more than 20 years. She’ll continue serving her soul-warming food as the sole black female business owner in the Pinch District. A grant from MMDC, as well as support from the Downtown Memphis Commission and others, allowed her to purchase the space and to start much-anticipated renovations. Soon Alcenia’s will feature a patio for outdoor dining and even games, furthering Ms. BJ’s desire to have folks feel as though they are visiting her home. And now after more than 20 years in the neighborhood, Ms. BJ is home, too.
RETAIL OPPORTUNITIES
31
supported and opened
164
businesses received technical assistance
128
businesses received façade and planning assistance
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BOXLOT was a temporary retail activation with a mission to create opportunities for local small business owners to test their business models. Built from shipping containers, BOXLOT created new purpose for an empty parking lot on Monroe Avenue in the Edge District. From 2019 to early 2021, BOXLOT saw 20,000 unique visitors at its five retail storefront start-ups, 28 pop-ups, 10 events, 10 performances and even a wedding. The activation brought visitors, potential residents and retailers into the area; connected established brands like IKEA to the Medical District; and expanded the exposure, networks and profits of participating retailers considering a brickand-mortar establishment. BOXLOT was a great snapshot of what is possible when people come together— community developers, neighbors, entrepreneurs, visual and performing artists, major and local brands and code enforcement—to make something truly remarkable.
THE FIRST FIVE YEARS
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After I saw a Hire Local flyer recruiting CNAs for Methodist Le Bonheur Healthcare, I was so excited I applied immediately. I had the opportunity to interact with people who have similar goals in healthcare as I do. I am now happily working at Methodist University Hospital and preparing to take LPN classes to fulfill my dream of being a nurse.”
HIRE LOCAL Connecting residents in and around the District to training, education, and employment opportunities with District employers through a partnership between MMDC, anchor institutions, and local workforce providers Hire Local worked with Methodist LeBonheur Healthcare, TechEd2Go, Southwest Tennessee Community College, and the American Job Center to create soft skills training classes tailored for hospitals and targeted jobs with living wages and advancement opportunities. In total, 31 students graduated from this program, and half of those students are already on the path to jobs earning $15 per hour and a career in healthcare.
71%
of cohort members hired with Anchor Partners
400
residents registered in Hire Local portal
$79k
in state and community partner grants distributed during COVID-19
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#MyMD
LIFE-CHANGING EXPERIENCE
program graduates from training programs
90
total hires since program inception
The interview prep worked, and I got a great job, closer to home, at Methodist Hospital North. I now work with patients to bring some sunshine to their lives, ease their pain, and provide great care. I’m making a real difference.”
Naba Mambureh Hire Local program
With the support of MMDC, my classmates and the recruitment team at Methodist Le Bonheur Healthcare, I moved past my fears and started my career as a full-time CNA. I’m the youngest team member on my floor, and I’ve learned that my background doesn’t define me. From here on, I’m pushing myself into new opportunities and spaces to grow.”
THE COURAGE
Deborah Onsongo Hire Local program
Marquiesha Threlkeld Hire Local program
#MyMD
#MyMD
TO GROW
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BUY LOCAL Connecting Medical District institution partners with local, minority, and womenowned businesses to increase procurement opportunities and to support and grow businesses within the Medical District and Memphis
STRONGER TOGETHER
Anchor Purchasing Council Buy Local Marketplace Strategic Networking Events: Taste of the District, Buy Local Connect
SUPPORTING LOCAL + DIVERSE SPEND 2016-2020 MMDC’s anchor partners have made a commitment to local sourcing opportunities, resulting in a tremendous increase since 2016.
62%
1,500
suppliers featured in new Buy Local Marketplace database
58%
26%
increase in use of local suppliers
retention in business relationships
increase in local spend1
60%
72%
119%
increase in diverse-owned suppliers
retention of diverse-owned business relationships
increase in diverse-owned spend2
When we heard through the BUY Local Program that Southern College of Optometry was looking for a new food vendor, we jumped at the chance to pitch them our business model. One of Derrick’s former culinary school teachers, Chef Quan Anderson, also was interested, so we reached out to him to team up. Chef Quan has a strong background in catering and contract food service, and we knew that we would be that much stronger working together. We got the business, and ASM - A Square Meal Cafe and Catering launched at SCO. We love serving our customers good quality food as well as giving back to the community. That’s the whole plan, and we’re very grateful for the opportunity to grow our business.” Chefs Laquonta and Derrick Clark with Chef Quan Anderson
#MyMD
+$20M
1
+$12.5M
2
*Non capital-spend with businesses headquartered in Memphis since 2015 by St Jude, ALSAC, Methodist, ROH, UTHSC, and SCO
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Connecting spaces, infrastructure, landscaping, lighting… those are things we weren’t able to do on our own, but MMDC is really good at filling in the gaps and working on connecting others to what they need. They helped us share who we are and what we do, improved our communication and our involvement. We have a higher percentage of students living in the District now and the Live Local and Hire Local programs have been great for us. Thanks to their vision, investors are coming to the area organically, the area becomes stronger and change is self-funded and self-generated.”
REAL ESTATE Helping seed and catalyze development activity and providing the tools to continue momentum from a rising to an established market
$268k
in pre-development grants awarded +
Property acquisition support Pre-development incentives Partner coordination and connection to capital Technical assistance Emerging Developer programming, in partnership with Incremental Development Alliance and ULI/ReDI
$300k+
in direct investment to real estate projects
CONNECTING THE DOTS
Dr. Lewis Reich President, Southern College of Optometry
#MyMD
WELCOME TO THE NEIGHBORHOOD
Rise Apartments
A REAL NEIGHBORHOOD
We’ve been interested in building smaller, better-built homes for years, but with the Malone Park Commons (MPC) development, we wanted to go back to the way neighborhoods used to be, before autos took over. And it all started with the Emerging Developer Cohort and bootcamps that MMDC sponsored. They have a great team, offered financial incentives, and facilitated the right people at the table. MPC will be the first out of the ground from this effort, and we’re taking what we’ve learned to share it with others.” Andre Jones Co-Owner, Jones Urban Development,
LEO Events
The Marshall
Karen Adams Designs
Orion Headquarters
Malone Park
Preserver Partners
#MyMD THE FIRST FIVE YEARS
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TRANSPORTATION + MOBILITY
LIVE LOCAL Building community by encouraging growth of the District’s residential population
170
residents attracted and retained
Live Local offers incentives to Anchor Partner employees toward renting or purchasing a residence in the Medical District
60
minute reduction in commute times, per resident
$380k
reduction in annual commute costs
Better connecting people to their jobs, medical care, neighborhoods and public spaces by improving transportation and mobility options MMDC’s Groove transportation program assists employees, students, residents, and visitors in finding and choosing mobility options that work best for them: biking, busing, carpooling, scootering, shuttling, and walking. MMDC partnered with the City, DMC, MATA, Innovate Memphis, and others to improve transit options, maintain our streets and sidewalks, and encourage shared mobility options.
Launched the Groove Shuttle, a fixed-route shuttle service Completed mobility improvement plans with all anchor institutions Implemented ride-planning software with RideAmigos
When I purchased here, I knew this neighborhood was an underserved jewel. I also knew it would be hard work showing folks that there is beauty in this. It brought us strength and encouraged more stakeholders to join us. They also helped us with neighborhood signage, security cameras, trash receptacles, streetscapes, and art. We were able to block off a street to make it more pedestrianfriendly. We will no longer be the ‘through’ neighborhood, but we will be the ‘to.’ We are somebody; we have an identity; we are part of something bigger.” Sharon Coleman President, Peabody Vance Neighborhood Association
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Co-sponsored the Downtown Parking Study
PA R T O F SOMETHING BIGGER
COMING
TOGETHER
AROUND COVID-19
In response to the pandemic, MMDC launched new grants and incentives and created new forms of programming to better support the needs of the Medical District community of residents, business owners, employees, and students.
GRANTS Small Business Remobilization Fund Outdoor Dining Fund Small Business Emergency Fund HIRECares Public Art Planning Grant
10
new business openings supported
SMALL BUSINESSES REMOBILIZATION FUND +OUTDOOR DINING FUND
Despite being apart during the pandemic, we were able to redefine our roles to connect with and support those essential to our community. 28
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5,000+
people joined in our virtual experiences
SMALL BUSINESS EMERGENCY FUND
$150,000
$94,182
in grants to 21 businesses
HIRECARES
PUBLIC ART PLANNING
to 21 in businesses
$79,000
in grants to support residents and Hire Local
GRANT FUND
$15,000 to local artists
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P R O V I N G W H AT IS POSSIBLE
LOOKING
AHEAD
2021-2025
Building on the connections, foundations, and progress of its first 5 years, MMDC looks forward to continued growth and support of the Medical District community. 30
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MMDC is a role model for Community Development Corporations, and it has demonstrated and proven what is possible when anchor institutions, philanthropic organizations, and citizens invest and provide the necessary means to get the work done. At all times, the organization has led with ambition and vision and its efforts are successfully creating initiatives with the potential to dramatically improve the lives of those living, working, and doing business in the Medical District.” Hyde Family Foundation
#MyMD
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MISSION
PROJECTED INVESTMENTS
FORWARD
2021-2025
Real Estate
$5.7M Place-Based
Real Estate Development
MMDC works with anchor institutions to strengthen the connections, communities, and campuses so that they are more vibrant, prosperous, and equitable. Our 2021-2025 Strategic Plan prioritizes:
Real Estate Planning
COLLABORATING WITH ANCHOR INSTITUTIONS
Collaborate on 3 inter-institutional projects
Real Estate Programs
$16.1M
$1.5M Revolving Capital Fund for Real Estate Investment
Placemaking Public Art
Increase residents by 15%
Increase businesses by 25
(with a focus on minority/women ownership as measured by non-medical services, retail, and restaurants)
IMPROVING PUBLIC LIFE
Increase connectedness to the Medical District by 10%
Streetscape Improvements Ambassador Program
INCREASING HOUSING SUPPLY
GROWING COMMERCIAL CORRIDORS
$7.38M
Business Recruitment Anchor Programs
$3.06M
Business Assistance Community Engagement
Live Local Buy Local Hire Local Anchor Collaborations
BUILDING COMMUNITY WEALTH
Increase resident employment by 3%; Decrease the income disparity by 1%
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LOOKING AHEAD
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2021-2025
HIGHLIGHTS
STREETSCAPE LOOKBOOK
R E A L E S T AT E INVESTMENT FUNDS
Spearheading the transformation of public spaces and streetscapes in the Medical District to promote multi-modal accessibility and connectivity
Creating dedicated funds to expand real estate investment opportunities, increasing access to capital, and promoting equitable community growth
SMALL BUSINESS SUPPORT Growing its toolkit to support and offer incentives toward the attraction, retention, and growth of businesses
REAL ESTATE PROJECTS UNDERWAY
A N C H O R PA R T N E R S H I P S Expanding anchor-based programs around Hire, Buy and Live Local that serve to connect residents to jobs, maximize local spend by area institutions, and increase the residential population of the Medical District
COMMITMENT TO COMMUNITY
The Ravine
Growing resident participation in all levels of leadership and work, including enhancing residents’ voices on MMDC’s board
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616 Marshall
N. Poplar Residential Project
Orleans Station
1338 Union
The Cycle Shop
631 Madison
655 Marshall
ENVISIONING THE FUTURE Architecture is the backbone of everything we do, and real estate development is even done through the lens of an architect. Our focus is the Edge District, a growing center of entertainment, food and community, with both mature and incubating businesses. We see it as a Memphis 3.0 demo area, very approachable and accessible, and every one of our new projects there has been in collaboration with the MMDC. They are an incredible resource in envisioning the area, building the infrastructure and introducing tenants, bringing intelligent, creative solutions to potential partnerships—so many great and creative folks!”
I opened my business in 2012, and in 2018 I leased my space on Madison. I was drawn to the Memphis Medical District because of its visibility and accessibility from all parts of Memphis. Plus, lots of folks commute to the Memphis Medical District from all over the area, and I knew the residential aspects were only going to grow. The MMDC helped me with the buildout–grants, advice, resources and connection. This is the beauty of the MMDC; it’s a great connector. They are accessible, and I know I can go to them with a question or to talk through ideas. I think that’s the biggest thing; I actually have a relationship with the folks over there, and that’s just really wonderful. My dream is to continue to grow and expand Phillip Ashley Chocolates, and I hope that the MMDC remains a part of those plans.”
John Halford Architect, PKM Architects
Phillip Ashley Founder/CEO/Master Chocolatier, Phillip Ashley Chocolates
CONNECTIONS
TOWARD GROWTH
#MyMD
#MyMD
WALK THE WALK
I love this city, and I never get bored with it. I run a boutique design group, and thanks to the MMDC, I was the first tenant at Wonder CoWork space in the Edge District and have built my business with them on campaigns for the Groove Shuttle and the Hustle small business initiative among other projects. I have to credit them with a lot. There aren’t a lot of black-owned firms and they’ve been supportive in helping me find my own way and giving me the opportunity to work on high-visibility projects, so that I can inspire more young black students to be in this business. It speaks highly of the leadership that I never felt like a token; they don’t just talk the talk, they also walk the walk.” Chris Porter Principal, Creative Punch Marketing Group
#MyMD LOOKING AHEAD
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MMDC BOARD OF DIRECTORS CHAIR Dr. Reginald Coopwood President & CEO, Regional One Health VICE-CHAIR Dr. Michael Ugwueke CEO, Methodist Le Bonheur Healthcare TREASURER & SECRETARY Dr. Betty Sue McGarvey President, Baptist Health Sciences University EX-OFFICIO Dr. Lewis Reich President, Southern College of Optometry
DIRECTORS: Mr. Scott Blake President, Victorian Village Inc. Community Development Corporation Mr. Paul Young President & CEO, Downtown Memphis Commission Dr. Tracy Hall President, Southwest Tennessee Community College Mr. Pitt Hyde Trustee, Hyde Family Foundations Mr. Doug McGowen COO, City of Memphis Mr. Sammie Riar President, Edge Neighborhood Association Mr. Richard Shadyac Jr. President & CEO, ALSAC
“Tommy showed
Tommy Pacello: A Tribute
IT’S ABOUT PLACEMAKING
The Medical District is a more attractive place to live, work and play because of the work of MMDC. The work of MMDC is ongoing; it’s not just flipping a switch. It’s the combination of small win after small win, which is the result of day after day of hard work we can all see behind the scenes. I know first-hand that this is the way you are able to celebrate long-term, sustainable success. And this is the path on which MMDC continues. ~Rick Shadyac CEO, ALSAC/St. Jude Children’s Research Hospital
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Tommy Pacello was the inaugural president of MMDC. Tragically, he passed away in November 2020 due to complications from pancreatic cancer. Tommy loved his hometown of Memphis; his connection and commitment to seeing it grow and thrive was genuine and from the heart. One of Tommy’s lasting legacies at MMDC was having the foresight to bring together the right team to execute this necessary work. Tommy was a beloved father, brother, husband, son, friend and colleague. We love and miss him dearly.
us all how to live life with intention and how just one Memphian can shape a city for decades to come. He was a person that we should all aspire to be.” ~ Doug McGowen City of Memphis
THE FIRST FIVE YEARS 2016—2020
656 Madison Avenue I Memphis, TN 38103 info@mdcollaborative.org 901-552-4781