MEDICAL SPAS REVIEW by Medical Spas Review

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EDITORIAL & ADVISORY BOARD

medical spas business review the medicine environment of the future –TODAY

ROBERT M. GOLDMAN, MD, PhD, DO, FAASP World Chairman-International Medical Commission Co-Founder & Chairman of the Board-A4M Founder & Chairman-International Sports Hall of Fame Co-Founder & Chairman-World Academy of Anti-Aging Medicine President Emeritus-National Academy of Sports Medicine (NASM) DR. RONALD KLATZ, MD, DO, is the physician founder and President of the American Academy of Anti-Aging Medicine. In 1984, Dr. Klatz was a pioneer in the clinical specialty of preventative medicine: as a principal founder of the National Academy of Sports Medicine and researcher into elite human performance and physiology. Dr. Klatz is a best-selling author, and is columnist or Senior Medical Editor to several international medical journals. He is the inventor, developer, or administrator of 100-plus scientific patents, including those for technologies for brain resuscitation, trauma and emergency medicine, organ transplant and blood preservation. DAVID B. MANDELL, JD, MBA, is a former attorney and author of ten books for clients, including For Doctors Only: A Guide to Working Less & Building More, as well a number of state books. He is a principal of the financial consulting firm OJM Group He has co-authored the Category I CME Monograph Risk Management for the Practicing Physician which has gone through 5 editions since 1998 & is certified for 5-hour business of medicine CME MANON PILON, Speaker, International Educator, SPA & Medical SPA Specialist – Mrs. Manon Pilon’s background spans over twenty-seven years of professional experience in SPA and MEDICAL SPA operation and management, marketing strategies, Medical Spa concept and development, and motivation methods. She is holding senior management positions in companies such as Europe Cosmétiques, CurAge Med, CurAge Spa, and Europelab. Founder of a private Aesthetics Professional School in Montreal, Canada.

ANNE BOLDUC Group Publisher & President EDITOR IN CHIEF Guy J. Jonkman SENIOR EDITOR Bernard Burt SEND EDITORIAL INFORMATION info@MedicalSpasReview.com or P.O. Box 2699 Champlain NY 12919-2699

SUBSCRIPTIONS Yearly subscriptions prices in the United States are US $87 for 1 year, US $127 for 2 years, US $157 for 3 years. Canada are CDN $118 for 1 year, CDN $178 for 2 years, CDN $218 for 3 years. International US $199 for 1 year US $279 for 2 years, US $359 for 3 years. Send payment to: P.O. Box 2699, Champlain, NY, 12919-2699 6-12 WEEKS FOR FIRST ISSUE MEDICAL SPAS REVIEW Chief Operating Officer, ANNE BOLDUC Systems Manager, DANIEL DOREY Director Human Resources, ESTHER AMAR Treasurer, STARR WYLKIE Group Publisher, ANNE BOLDUC Chief Editor, GUY J. JONKMAN MEMBER American Academy of Anti-Aging Medicine American Med Spa Association

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MONTE ZWANG is a principal of Wellness Capital Management, providing cash flow and financial strategies to businesses in the cannabis &wellness industry. Monte has been a consultant for more than 25 years, teaching entrepreneurs and company leaders in health care, real estate, food and beverage, day spa, resorts and hotels, and retail dispensary industries the strategies of cash flow management. Monte is driven to the wellness industry because of a personal passion for healthy lifestyle choices, and a professional passion to work with cannabis wellness entrepreneurs as they achieve their business goals by helping people live a healthy lifestyle.

Montreal, QC and Plattsburgh, NY. POSTMASTER: PLEASE SEND ADDRESS CHANGES TO MEDICAL SPAS REVIEW, P.O. BOX 2699, CHAMPLAIN NY 12919. Nothing contained in this publication shall constitute an endorsement by Medical Spas Review of any information contained in this publication. The publication and/or owner-shareholders directors, disclaim any liability with respect to the use of reliance of any such information. The information contained in this publication is in no way to be construed as a recommendation or approval by Medical Spas Review of any industry standard, or as a recommendation of

BRENT A. BAUER, M.D. as director of the Mayo Clinic Complementary and Integrative Medicine Program, Brent A. Bauer, M.D., has broad and varied research interests. Dr. Bauer's personal goal is to ensure that research conducted under the auspices of the Complementary and Integrative Medicine Program is always held to the same high standards as all other research at Mayo Clinic. He brought real, evidence-based knowledge to patients and physicians trying to incorporate the best of conventional and complementary medicine practices.

any kind to be adopted by or binding upon any spa owner. Reproduction of any portion of this issue by any means (facsimile or electronically, for example) is strictly forbidden. The publisher assumes no responsibility for return of unsolicited photographs or manuscripts. Subscriber: Send subscription inquiries and address changes to: Circulation Department, Medical Spas Review, P.O. Box 2699, Champlain NY 12919. Give old and new address, including postal code and the address label from most recent issue. Allow six weeks for change. Printed in Canada. Legal deposit number 500073-D. US

ALEX R. THIERSCH Founder and director of the American Med Spa Association (AmSpa), an organization created for the express purpose of providing comprehensive, relevant and timely legal and business resources for the medical aesthetic industry throughout the United States.

POSTAGE PERIODICALS PAID AT PLATTSBURGH NY 12903. ISSN #1199-0600. MEDICAL SPAS REVIEW reserves the right to accept or reject advertisers and/or advertising material. Medical Spas Review is not responsible for the advertising contents in this magazine.

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CHERYL WHITMAN, is a published author, a popular speaker and a beauty-industry consultant with more than 30 years experience, including 15 years as the owner of Face Fantasie Day Spa in Fort Lee, New Jersey. As founder and CEO of Beautiful Forever, Cheryl spearheads a successful team of medical spa consultants and business professionals. In addition, Cheryl developed the Medical Spa Success System, a revolutionary program that provides a turnkey educational success system and consulting services package to help clients jumpstart brilliantly successful medical spa businesses.

PUBLISHED SIMULTANEOUSLY in United States and Canada www.MedicalSpasReview.com Phone: 727-522-5833

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RAPID REHABILITATION & RECOVERY Our luxe rehab resorts are renowned for achieving exceptional patient outcomes. We offer in-house physical therapy, as well as occupational and speech therapy services. All services are administered seven days a week by talented, certified therapists to ensure exceptional results on an optimal timeline.

LET US HELP YOU REACH YOUR GOALS We offer a range of physical, occupational, and speech therapy services to continue your path to recovery. Our motivated clinicians will help you reach your goals using a personalized treatment plan that focuses on reducing pain, improving mobility, increasing independence, and reducing the risk of future injuries. Our exceptional team of therapists will use advanced assessment and therapeutic techniques to return you to the highest level of function possible for a more satisfying life.

ALL STATES Illinois • Kansas • Missouri • Oklahoma • Wisconsin

ALL CITIES Kansas City, MO • Kansas City, KS • Bartlesville, OK Oklahoma City, OK • Norman, OK • Oak Creek, WI McHenry, IL • Blue Springs, MO

OUR RESORTS

CUTTING EDGE ROBOTICS TECHNOLOGY ANDAGO THERAPY The Andago V2.0 provides therapists with a versatile tool for overground gait training, bridging the gap between treadmill-based and free walking. The unique combination of self-directed gait, body weight support, and mobility enables intensive training of various functional mobility and balance tasks. WHAT CAN IT DO?

Active Patient Following: self-directed gait • Safe and Efficient Therapy • Upright and Hands-free Gait • Flexible Use From Room to Room

ULTRASOUND AND ELECTRICAL STIMULATION WHAT IS IT?

Ultrasound uses sound waves to create therapeutic effects in muscles, joints and tissues. Electrical stimulation helps nerves and muscles work together to achieve normal movement after an injury or disease state. ULTRASOUND AND ELECTROTHERAPY MAY BE USED TO ASSIST IN THE TREATMENT OF:

Pain Muscle weakness Tissue healing Tendonitis Muscle spasms Joint stiffness Arthritis pain and stiffness Contractures Slow healing wounds Muscle re-education Stroke recovery Bladder control Parkinson’s Disease

Multiple Sclerosis Help manage acute and chronic pain Neuromuscular re-education featuring proprietary PENS waveforms Increase local blood flow Decrease joint stiffness and contractures Decrease muscle tone/spasm Maintain or increase range of motion

SHORTWAVE DIATHERMY WHAT IS IT?

Shortwave diathermy uses safe electromagnetic waves to create therapeutic effects in muscles, joints and soft tissues. WHAT CAN IT DO?

• • • • • •

Help relieve pain Increase local blood flow to assist with healing Treat larger areas like knees, hips or back Decrease stiffness and contractures Relieve muscle spasm Increase extensibility of collagen tissue

SHORTWAVE DIATHERMY MAY BE USED TO ASSIST IN THE TREATMENT OF:

• • • • •

Soft Tissue Injuries Slow Healing Wounds Joint Pain and Stiffness Chronic Inflammatory Conditions Contractures

OMNI VIRTUAL REALITY WHAT IS IT?

The OmniVR® is the world’s first 3D Virtual Reality Augmented Therapy system designed specifically around functional rehabilitation for aging adults and others with physical limitations. WHAT CAN IT DO?

• Motivate patients to exercise harder and longer • Help them overcome fears and push past perceived barriers • Address strength, balance, mobility, gait, endurance and cognitive function VIRTUAL REHABILITATION MAY BE USED TO ASSIST IN THE TREATMENT OF:

• • • • • • •

Fall Prevention Gait Stroke Recovery Neuromuscular Re-Education Arthritis Joint Replacement and other Orthopedic conditions COPD

SYNCHRONY DYSPHAGIA SOLUTIONS OMNIS EMG WHAT IS IT?

The Synchrony System enables therapists and patients to visualize swallowing activity. A small, non-invasive sensor placed on the patient’s skin captures electrical activity of muscles. Specialized software displays this information on a color monitor for therapist and patient use. WHAT CAN IT DO?

• Provides “real-time” feedback on swallowing activity for patients and therapists. • Guides therapeutic exercise to improve exercise performance and outcomes. • Provides interactive activities that enhance patient motivation and exercise performance. • Generates objective measurement data to track treatment progression and outcomes. OMNISEMG MAY BE USED TO ASSIST IN THE TREATMENT OF:

• Dysphagia

SHORTWAVE OUTPATIENT THERAPY Welcome to Ignite Medical Resorts’ Curbside Outpatient Therapy! Curbside is the premiere choice for personalized outpatient treatment in a friendly and encouraging environment. Known for our exceptional patient outcomes, we treat a variety of conditions and ailments. Many guests who graduate and transfer home from our resort require additional therapy to achieve their fullest level of independence. We at Curbside want to help you get back to the things you enjoy. CURBSIDE OUTPATIENT CONDITIONS TREATED:

• • • •

Cardiac Pulmonary Orthopedics Neurological

OUR COMPANY CULTURE Ignite Medical Resorts dares to be different. We embrace a true hospitality model of service specializing in LuxeRehab, coupling the luxurious amenities of a 5-star resort with care and services of an advanced rehabilitation center.

SUPERHEROES WORK HERE Ignite's Superhero in Scrubs Program is a unique rewards program that puts the power of earning things like Ignite Swag, Cash Bonuses, Extra PTO, and Gift Cards – for being a dedicated employee. Ignite Team Members can expect: The Area's Most Competitive Wages Increased Shift Differentials Generous Benefits Package Including Health, Dental, Vision 401k Plan With Employer Match Paid Time Off Holiday Pay Complimentary High Performance Uniforms Short Term and Long Term Disability Employee Engagement Incentives Rewards and Recognition Program – Superhero In Scrubs Hospitality and Teamwork Focused Culture 50% Off In Our On-Site Restaurant and LuxeCafé Proudly Serving Starbucks A Commitment to Technology Free Planet Fitness Membership Company Sponsored Doordash Delivery Service Make everyday payday with On Demand Pay Opportunities for Advancement

FOUNDATION IGNITE THE WAY We are proud to present the Ignite the Way Foundation. Ignite the Way is non-profit 501 (c) (3) organization created with Ignite superhero employees in mind. This is designed to benefit those employees who have suffered a recent hardship to themselves or a loved one. Ignite employees have the option to make a one-time or recurring donation to Ignite the Way to support their fellow employees and recipients are determined by the Board of Directors. This one-of-a-kind program allows for employees to give a helping hand to those in need at Ignite. We love our Ignite Superheroes!

UNPARALLELED CLIENT SERVICE CULTURE Ignite creates a culture where employees feel appreciated, enabling us to provide an unmatched guest experience unlike any other skilled nursing and rehabilitation facility. Most of our resorts have an amenity-rich environment with private rooms, a café proudly serving Starbucks, an onsite restaurant with an executive chef, and a full-service spa. Our clinical programs have enhanced nurse-andnurse-aide-to-patient ratios, an onsite pharmacy, live patient vital monitoring, and intense seven-daya-week rehabilitation to get patients home as safely and quickly as possible.

SPARK YOUR CAREER At Ignite Medical Resorts, we believe our people are our most important asset, and we engage our staff as partners and not just employees. At our luxurious medical resorts, you'll find more than just a job. You'll enjoy the training, support, and resources you need to realize unlimited professional growth in the healthcare industry.

IGNITE STANDARDS OF PERFECTION 100/0 — 100% responsibility, 0 excuses Every guest or family issue should be addressed immediately Look for opportunities to surprise and delight — go the extra mile Treat every guest like they are a member of your family 10/5 Rule — Smile, Be Nice, we are "On Stage" It's everyone's job to answer call lights Clean and pristine is everyone's responsibility Focus on making a great first impression and a lasting fond farewell We are all accountable for owning and maintaining our culture Perfection is not attainable, but if we chase perfection we can catch excellence

BE A PART OF SOMETHING BIGGER Ignite Medical Resorts places a relentless focus on creating a culture with its employees so that they can feel valued and appreciated. We combine hospitality-like amenities, a unique and innovative in-house therapy model, along with stellar outcomes to bring our vision of LuxeRehab to life. • We have many programs in place for our employees to be celebrated. Competitive Wages Health, Vision, and Dental Insurance Short-Term and Long-Term Disability 401K with Ignite Match Innovation Ignited: Technology for Providing the Best Patient Care Employee Engagement Committees Hospitality & Customer Service Focused Culture Superheroes in Scrubs Initiative

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JOIN TEAM IGNITE Join the Ignite Medical Resorts Team of Superheroes and be a part of something bigger. We're looking for the best and brightest RNs, LPNs, CNAs, and In-House Therapists.

CNA Reward Program High Performance Uniforms 50% Off at Our LuxeCafé and Fireside Grille Daycare Contributions and Discounts Verizon Wireless Discounts Free Planet Fitness Membership Free Dashpass from Doordash Employee-Appreciation Services at Our On-Site Spa

MEDI CAL SPAS

OUTDATED SYSTEM CAN DO MORE HARM THAN GOOD

MEDICAL SPA SOFTWARE: 6 MUST-HAVE FEATURES

Out-of-date software doesn’t meet the needs of today’s medspas. Here’s what to look for in a modern, sleek solution. www.medicalspasreview.com

Between organizing the books, managing a staff, and all the other day-to-day things it takes to run a medical spa, buying a new software system might seem like a less-than-urgent, albeit important, priority. But if your medspa is still using an outdated system, it can actually do more harm than good, leading to operational inefficiencies, unhappy clients, and lost revenue. If that sounds familiar, it’s time to select a new medical spa software system that alleviates any constraints and keeps your business running smoothly — and profitably!

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Software

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Software

OUTDATED SYSTEM LEADS TO UNHAPPY CLIENTS 2. DATA-RICH CLIENT PROFILES

Medical spa software checklist 1. NO FUSS APPOINTMENT BOOKINGS When updating any wellness service software, the best place to start is scheduling. Spas need appointment solutions that can manage appointment availability effectively, offer custom services, and outline payment options. And don’t forget about your staff — managers need tools to optimize employee schedules and be prepared for busy times. The ideal option for modern spas — medical or otherwise — is a platform that combines these features and automates as much as possible. Self-booking software accomplishes this by offering clients a selection of available times, complete with a waitlist if a preferred time isn’t available. This feature lets clients manage their own appointments while freeing medspa teams from onerous administrative tasks. (Don’t worry, a good booking system gives managers administrative controls to keep an eye on the big picture.)

Any spa will appreciate a robust client management platform, but medspas gain an extra benefit from referral source information — which is vital when you need to contact a family doctor. Ideally, your chosen solution should balance appointment metrics such as visit and show rate with custom notes that inform the rest of the team on essential details. Be on the lookout for automation opportunities as well, particularly auto-recommendations that book the ideal next appointment based on client visit histories. Whether a client attends your medspa at a doctor’s request or on their own initiative, it’s essential to leverage tools that help you manage their unique needs. Look for a software platform that offers these resources as client profile systems that aggregate data on previous visits, purchases, contact information, and relevant personalization touches.

3. PAYMENT TOOLS FOR INCOMING AND OUTGOING PURCHASES The days of expecting cash or checks from your clients are over. Most visitors will use credit or debit card payments, while younger customers may prefer a smartphone-based app. You’ll want a platform with that support at a minimum, but there are ways to make the experience even more seamless for yourself and your clients. Software that supports client profiles and clientfacing booking can take one more step for the trifecta: stored payment options. At a basic level, this lets customers book appointments using credit card or wallet app credentials and bills them immediately once the session ends. All a client needs to do is show up on time, have their appointment, and walk out the door. And if they skip it last minute, this feature doubles as a financial safety precaution by automatically charging a no-show fee. Of course, payment management goes well beyond client transactions. Be on the lookout for services like gift card support, integrated loyalty plans, rewards points, and custom event promotions.

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OUTDATED SYSTEM MEANS LOST REVENUE You’ll also need to keep the medspa costs themselves in mind by organizing merchant accounts such as contractors or equipment rentals. Finally, you’ll need robust reporting tools that let you keep tabs on each payment while tracking bigpicture expenses and revenue.

4. HIPAA COMPLIANT TOOLS TO PROTECT CLIENTS In a medspa environment, it’s not enough to have any run-ofthe-mill booking software. Your solution must be HIPAA compliant to guarantee you are taking every reasonable action to protect client data and medical records. You’ll need to review a full checklist to ensure your software meets these needs, but here are some core features to look out for: • Encryption: Medical spa software must encrypt data so third parties cannot access client information after a data breach. This encryption applies to both local storage and data transferred to off-site servers. • Backups: HIPAA-compliant products must generate regular backups so spas can recover data when necessary. Naturally, these backups must also be encrypted. HIPAA Business Associate Agreement: Any medspa partners with access to client records must sign a separate HIPAA Business Associate Agreement, or BAA. These documents often apply to businesses that host client records on data servers.

5. INVENTORY MANAGEMENT THAT REDUCES ADMIN ERROR The flip side of payment management is managing inventory, which can be a persistent challenge for any medspa. Beauty and wellness businesses tend to have a higher incidence of shrink — inventory loss — often prompted by administrative errors. Medspas need to optimize inventory processes if they wish to cut this trend off at the source. If your point-of-sale system integrates with inventory management tools, it’s far easier to reduce human error, track precise product quantities, and determine where shrink occurs.

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Look for software that can manage inventory at every stage in its journey — from purchase to shipping, receiving, and storage — and update your stock at every step. With the right tools, medspas can reduce overhead costs by 10% and ensure a higher return on investment for each product.

6. CUSTOMIZABLE FEATURES THAT COVER EVERYTHING ELSE Each medspa is just a little different from the rest of the industry. The field supports laser hair removal, Botox injections, acne treatments, and much more, so your software must be equally flexible. Always be on the lookout for customizable features. Can you create new services? Adjust the fields on automatic reports? Feature “before and after” photos for each client? These options go a long way towards preventing medspa owners from feeling like placing square blocks into round holes. Out-of-date software doesn’t hold up in the modern medspa. To best serve modern clients, you’ll need a platform that optimizes scheduling, supports personalized client profiles, leverages integrated payment solutions, and more. n

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Software

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Knowledge

MED SPA YO-YO: CLOSING & OPENING & CLOSING AGAIN

IF WE DON’T KNOW WHAT IS GOING TO HAPPEN, HOW CAN WE MANAGE OUR BUSINESS?

hese are strange times, aren’t they? What can we do as we approach the end of what has been the most bizarre year we have ever operated a business? We have been a business yo-yo; closing, and opening, and closing again. Are we going to open again soon? Profit, what is that? It really seems like some alien concept. Coast to coast, one thing is certain. It is uncertainty. The spa experience we were providing for our guests prior to COVID was completely different than it is today. As sad as this is, we most change the way we operate today. To some extent, changing with the times means we must operate in a survival mode.

1- SALES & REVENUE. Do not try to discount your way back to growth. Carefully review the job cost of providing your most popular services. Be cautious about getting involved with pricing wars with your competitors.

2- PROFESSIONAL AND BACKBAR SUPPLIES. Buy only what you need and is necessary to perform nextmonths’ services.

3- RETAIL PRODUCT. Only buy retail product that you expect to sell in the upcoming 30-45 days. We do not need the level of back stock that we had in our storage rooms pre-COVID. Discount and blast out non-moving inventory for shortterm cash flow.

4- IGNORE THE YEAR-END SPECIALS that vendors are offering at steep discounts if you buy in large volume today. These salespeople are professionals who are good at what they do. Be aware that vendors increase incentives for their salespeople at this time of year. They are trying increase their own year-end revenues by inducing you to buy more product than you need. They can be extremely persuasive. Just say “no”!

5- EMPLOYEES.

I am asking my clients to conserve as much cash as possible. Hold on to it and spend it as sparingly as you possibly can.

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You can be a compassionate employer and a management bad ass at the same time. Be realistic and conservative about scheduling staff. Be very critical of how much staff you need and how you schedule them. In this economy especially, you cannot afford to have people on the schedule who have non-productive time.

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MEDI CAL SPAS

REVIEW THE JOB COST OF PROVIDING POPULAR SERVICES

6- OVERHEAD EXPENSES (Marketing & Promotion, Administrative Labor, Insurance, Office Supplies, Professional Fees, Rent, Repairs & Maintenance, Telephone, Travel Meals & Entertainment, Utilities, etc.). Look at your pre-closure P&L and define what each of these were as a percentage of income. As uncomfortable as it may be, try to negotiate your overhead expenses to the same percentage of sales that they were pre-closure.

7- EQUIPMENT PURCHASES. With your drastic change in profitability in fiscal year 2020, it is unlikely that the escalated depreciation provided via Section 179 when you purchase new equipment is going to benefit you. As attractive as the prices for new equipment and devices may look, now is not the time to purchase new equipment.

8- DEBT SERVICE. Negotiate loans, leases, credit card payments, mortgages, and contracts to the same percentage of revenue that they were pre-COVID. These actions should net some level of profitability. More than likely, Net Income will be 5-10 points less than it was prior to Covid. To grow back to where you once were, your profitability must be managed voraciously. Although some of these may seem drastic, we are not in an economy where we can ignore profitability. We must plan month-to-month. As we begin to stabilize, we can increase this to quarter-toquarter. Some of this may, in time, become the way that your business is managed. Successful businesses are managed the same during good times and bad. n

That’s my story, and I’m sticking to it. I’d love to have this conversation about your business with you. Call me and let’s talk. Hang in there! We will get through this. As always, we’re here to help. Be well and stay safe. Monte MONTE ZWANG is a principal of Wellness Capital Management, providing cash flow and financial strategies to businesses in the wellness industry including medical practices, wellness practitioners and day spas. Monte has been a consultant for more than 30 years, teaching business planning and cash flow management. Zwang is an experienced deal maker. He sources capital and negotiates sales, acquisitions and merger transactions. Working with the Day Spa Association, he has overseen research and studies prepared on industry trends. For more information visit: WellnessCapital.com Monte@WellnessCapital.com or telephone 425.497.8231

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Knowledge

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Future

GEN X -Y- MILLENIALS ARE PURSUING A WELLNESS LIFESTYLE TODAY’S MARKET. Demand for affordable health, wellness, and spa services is being driven by older adults managing active aging, and Gen X, Gen Y, and Millennials pursuing a wellness lifestyle.

OUR WORLD HAS BEEN ROCKED. HOW OUR BUSINESSES ARE CHANGING VISION FOR THE FUTURE Recently, I presented two classes at IECSC in Las Vegas. One was “Good Numbers = Good Decisions”, and the second was “When Worlds Collide: The Future Fusion of Preventive Healthcare, Medical Spa, Wellness & Lifestyle Services”. When I was sending the slides to the class attendees, I realized that the two classes offered some common messages. The underlying message in both was that our world, our businesses, and ourselves are completely and totally different because of Covid-19. We need to make changes to our business model, and there are steps we need to take to move forward and prepare our business for the future.

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Target (younger) demographics are choosing Urgent Care over Primary Care. Spending on men’s and women’s beauty, fitness, wellness, supplements, and online classes have increased across all age groups. Covid has driven online sales and virtual services to new heights. Preventive health care, whole body wellness, and holistic healthcare are growing faster than allopathic care. We’re seeing more tele-medicine, consultative services, and virtual services. Touchless, remote, virtual, and socially distanced services are the wave we find ourselves on. Social distancing has forced us to consider the use and function of reception areas, relaxation areas, changing rooms, saunas, steam rooms, group fitness areas, and wellness areas. Separation barriers no longer surprise us. Neither do rigorous sanitation of hard surfaces, chairs, treatment areas, door handles, and anything anyone touches. We’ve had to re-think our ventilation, HVAC, and air purification systems. WHERE WE’RE HEADING. Primary Care and Urgent Care should be the home for preventive care and lifestyle services. Day Spa, Medical Spa, and Lifestyle Services should re-market themselves and be included. Classic spa services such as massage and skincare could be reenvisioned and a part of preventive and rehabilitative health. Integrative Medical Clinics and practices which are more preventative health oriented and evidence based are becoming more prevalent. These clinics are MD, ARNP, ND, and Chiropractic driven. Dentistry and oral health as a key component in wellness is expanding.

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MEDI CAL SPAS

OLDER ADULTS ARE MANAGING ACTIVE AGING A VISION OF INTEGRATIVE CLINICS. Consumers want and require transparency and results. We, as providers and consumers can change our perspectives on well-being and healthcare. Once we know we are operating efficiently and profitably, our business can grow by integration of the services of spas, medical practices, and preventative health care professionals. We have only just begun this integration of services. We must make changes to our facilities and operations. More importantly, we have an opportunity to examine our biases, attitudes, and approach to how our services are provided within a more cooperative and collaborative model. This collaborative and integrative model is more effective for managing an individual’s wellness needs. WHAT DOES AN INTEGRATIVE HEALTHCARE CLINIC OFFER? This clinic provides preventive healthcare and some of the best age management, lifestyle services and traditional spa therapies. This model allows for additional practitioners, providers, therapies, and services to be added to address regional or demographic needs. We are currently seeing integrative clinics being established virtually and physically in markets around the country.

As always, we’re here to help and answer questions. Contact us today for a free-initial consultation. Please contact us for your Free Discovery Consult. WellnessCapital.com Monte@WellnessCapital.com or telephone 425.497.8231

WE MUST POSITION OURSELVES TO BECOME ESSENTIAL BUSINESSES. An essential business is one that is closely aligned with medical and therapeutic practices. I think that it is more realistic to think not “if ” but “when” there will be future pandemics. The Delta Variant is throwing us into a new and different situation that is going to require business choices. We must base our future business planning on what science is telling us. As we look forward, we must keep our eyes open relative to the rate of vaccinations and new cases, breakthrough infections, and the efficacy of the vaccines. It is not easy, but this our new normal and it is the world we find ourselves in today. www.medicalspasreview.com

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Future

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Consultations

CLIENT CONSULTATIONS CREATE AN OPPORTUNITY

THE 4 MOST POPULAR MEDICAL SPA SERVICES (AND HOW TO NAIL THE CONSULTATION) Introduce your customers to the perfect medspa treatments through personalized client consultations. For medical spas to stand out, they need to offer customers the most attractive and popular services of the day. Client consultations are a crucial element of medspa treatments, since they are the spa’s chance to communicate the value of each service. In addition to reviewing clients’ medical and treatment histories, consultations create an opportunity to coach customers through finding the best treatments for them. Here are four of the most popular medical spa services today, plus tips to nail the client consultation for each treatment type:

4 MEDICAL SPA SERVICES TO ADD TO YOUR MENU Treatment #1: Botox

Treatment #2: Dermal Fillers

Botox, Dysport, and Xeomin are all brands of botulinum toxin, a substance that is injected into the muscles in order to reduce the appearance of wrinkles, usually in the face. Botox injection is considered a minimally invasive procedure, and it’s also a quick and affordable treatment.

Dermal fillers like Juvederm and Restylane are injected to add plumpness and volume to specific areas of the face, like the lips and cheeks. Other uses of dermal fillers include jawline contouring, reducing acne scars, and filling in deep folds, lines, and wrinkles.

Nail the consultation: Make sure to set your clients’ expectations! The rejuvenating results of Botox typically last for three or four months, so make it as easy as possible for clients to schedule their next session or book multiple treatments at one time.

Nail the consultation: Fads come and go, so take care to communicate the right services to clients. If they’re looking for the hot new look, like plump lips, for example, help them understand the amount of filler that will be most suitable to them.

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TO COACH CUSTOMERS THROUGH FINDING BEST TREATMENTS

Treatment #3: Laser Hair Removal

Treatment #4: Body Contouring

Laser hair removal offers a more permanent solution to hair removal than techniques like waxing and shaving. Laser pulses destroy the hair follicle without damaging skin tissue, making it more difficult for hair to grow back and minimizing growth over time. This technique can be applied to the client’s face, arms, underarms, legs, back, chest, and bikini area.

There are many non-invasive ways to achieve body contouring without going under the knife for major plastic surgery. The main goals of this type of treatment are to reduce fat cells and tighten the skin, using tools like ultrasound, infrared light, special massage techniques, and injectable compounds, for example.

Nail the consultation: Laser hair removal is one of the medspa services that can require multiple sessions to achieve the client’s desired results. Design a treatment program that works with your client’s schedule and offer products they can use at home between appointments.

Nail the consultation: Help clients celebrate their results by tracking the specific goals they set before treatment. You can record measurements or take before and after photos (with their permission, of course) to give clients a chance to appreciate their wins objectively. n

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Consultations

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