About us Medway Council Graphic Design Team
www.medway.gov.uk
About the Communications Team
Every child deserves to be safe and loved, and to have a happy and healthy childood
The Communications Team provides professional advice and services to help our clients communicate more effectively. The 20-strong team includes professionals from the media, marketing, PR, design and website management fields.
•
creating an eye-catching design or a message that accurately promotes what a service is about; •
advising on an appropriate media strategy for a difficult issue and handling enquiries from the media; •
creating and delivering marketing and PR strategies that are effective, innovative and measurable; •
writing sparkling copy that stands the test of time, either in promotional material or a news release, which at the same time ensures readers remember you for the right reasons.
Children’s trusts bring together organisations responsible for services for children, young people and families. Children’s trusts make sure they work together to provide the best services possible to improve your life. For more information see page 10.
2
3
Safe and cared for We know you need to feel safe from harmful people, places or behaviour.
We are working together to protect you from accidents and bullying. We want to make sure you feel welcome in the neighbourhood you live in. We know that fewer young people are suffering harm or neglect and we’re getting better at protecting those who might be at risk, but there’s more to do because you’ve also told us that: • you can feel scared when you see large groups of teenagers; • you get fed up with the damage caused to parks and open spaces;
Communicating well is important because there is a link between how the council keeps people informed and overall satisfaction levels. Those who feel that they are well informed about what the council is doing tend to be more positive about the council on a wide range of issues (source: MORI Five Years of Communications 2002).
• be safe and cared for; • succeed in learning; • thrive.
What is a children’s trust?
Communicating effectively is a tough job. We help by:
Our promise
Medway Children’s Trust wants children and young peopl e in Medway to:
• you’d rather not see groups drinking, smoking and taking drugs in public spaces, and this is a worry because you don’t know what they will do next.
To keep Medway’s young people safe and cared for Medway Children’s Trust is already: • improving how quickly and well we help young people who are at risk of being hurt; • ensuring our plans to tackle bullying fit with what you’ve told us you’re most worried about; • bringing in the ContactPoint system to link up and see when you need more help (see page 5 for more information);
What is ContactPoint?
• doing more work with young people in danger of getting into trouble as well as those already causing lots of problems so that you can feel safer on the streets;
ContactPoint is a contacts list for people who work with children and young people. It will list the name and contact details for all children and young people up to the age of 18, and the professionals and services working with them.
• making sure that all young people who can’t live with their families have their own social worker; • training more professionals to use CAFs (see page 11 for more information) and using the information we get to make sure the right services are in place to meet the needs of young people who want a little extra help.
4
5
What’s a children’s centre?
are places Children’s centres five where children under families years old and their s in their can go to get service a huge local area. They offer including range of support ng, family childcare, parenti and much support services tion: informa more For more. . www.medwayfisd.com
g n i n r a e l n i d e e c c u S best you can, you To achieve the very ning in school and want to enjoy lear development your and ol out of scho us as it is to you is as important to and your families.
and training or further are in employment, to, More young people but there’s more when they leave school, higher education us that: because you’ve told • your biggest worry
is exams;
training g much earlier about want to start thinkin
• you opportunities;
chool activities to • you want after-s • you want schools
include work and
to be friendly places
and work
career skills;
g. where you enjoy learnin
6
A creative approach to design
2
eed To help young peoplegoinsucc to: in learning we’re g life the best start in • help children have nity; centre in each commu help they need • give teachers the better job; • make sure schools equipment;
n’s by having a childre
so they can do an
even
gs and the right have good buildin
g very difficult have who are finding learnin • make sure pupils as their friends; need to do as well the extra help they s doesn’t mean doing having health problem • make sure that badly at school; 19. people aged 14 to and support to young • offer more choices
7
Graphic Design Team
The Graphic Design and Print Management Team has been operating as a chargeable service for the past four years. During this time it has seen the team grow from strength to strength with an annual turnover of nearly ÂŁ900,000.
The team includes six professionally-trained graphic designers offering many creative disciplines within the team, including typographic design, illustration, photography, brand development and much more.
Team profiles Steve Briley
Kelly Wood
Steve has more than 20 years experience in the graphic design and printing industry in both the private and public sectors. After graduating in 1984 from Ravensbourne College of Art and Design, London, with BA (Hons) he gained valuable experience in a commercial environment for seven years before specialising in public sector design.
Kelly joined the Communications Team as a graphic designer in March 2005. Previously she worked for Pfizer in its design team.
A stint with the Central Office of Information was followed by six years with Kent County Council. A move to Medway Council in 1998 to set up the in-house design facility has seen Steve along with colleagues develop the studio into a creative and extremely professional operation.
Caroline Mooney
Simon Lewis
Degree-level qualified in graphic design, she has nearly 10 years' experience in the industry, including two years in the design team at Kent County Council.
Simon joined the council in June 2003. Previously he had completed an arts foundation course at Ravensbourne College of Art and Design, then gained an upper second class degree in Graphic and Media Design at the London College of Printing (now the London College of Communications). Before joining the council, he spent four months at the global branding agency Interbrand doing work for clients such as EDF Energy, the 2008 Beijing Olympics and Marks and Spencer.
Malcolm Wright After graduating in graphic design from Medway College of Design, Malcolm spent a number of years as a senior designer for Kent County Council. He joined the graphics team at Medway in July 2004 after five years as a freelance designer, working on international event design for, among others, IBM, Swatch, Cendant Corporation and Plantronics. 4
She has also worked as a graphic designer for a London advertising agency and Kent County Council.
Caroline joined the council in April 2002. Previously she worked for a Kent-based advertising agency as a graphic designer, dealing with product marketing, design and creative concept work.
Jo Knowles Jo joined the Communications Team as a graphic designer in March 2005. Before this she was working as a freelancer. She studied design and illustration at Southend College of Art and has worked as a designer and illustrator since the age of 17 years. Other roles Jo has assumed during her career have included working at organisations such as Michael Caine Marketing, Sutton Council, Conran Octopus Publishing and Cassell Illustrated Publishing. experience
How we can help
Our experience of working within a public body means that we understand the varying pressures and constraints that Kent County Council may encounter on projects. We are able to work within this environment and deliver first-class design work for maximum client satisfaction.
We are happy to work to very specific client briefs or take on open briefs where we will draw on our creative expertise, working with you to ensure we achieve the desired results. With an extensive portfolio of work that spans a variety of different disciplines from literature to branding and identities, exhibition work and web design, the team has a wealth of experience to inspire you. We know how important it is for local authorities to provide best-value. We offer an extremely competitive service allowing you access to great design at great value. We pride ourselves on maintaining good relationships with clients. Our high-quality account management means you can be sure that you will remain informed throughout your job and receive an excellent level of service.
August 20 09 to
July 2010
Your recycling facilities
gs you can In your blue ba Paper/catalogues
recycle:
Cardboard
✔
✔
✔
✔ Foil
Envelopes
Metal cans
Carrier bags
✔
✔
✔
✔ Plastic bottles
Empty aerosols
glass. eral rubbish or these bins for gen Please do not use stions, please If you have any que ing agent or contact your manag ncil. phone Medway Cou
☎ 01634 333333
ow ov.uk/recyclen www.medway.g
s Team. l’s Communication d by Medway Counci G2715 02 08 Designe mmunications www.medway.gov.uk/co Printed on recycled
paper
5
Creative thinking
Medway Council’s graphic design and marketing teams consistently deliver creative ideas. Their innovative approach to combining words and images reflects the variety of styles and disciplines within the team. The following pages show some examples of our work.
Fuse Festival wallet and inserts gave a creative but practical solution, tailoring the marketing material to the target audience.
Sexual Health awareness campaign included cards, mints, gig sticks, pens and question and answer game.
Watch out!
Chatham’s two-way day is coming www.medway.gov.uk/bettermedway 01634 334567 For updates text TRAFFIC to 60060
Building a better Medway City of learning, culture, tourism and enterprise
Chatham Traffic campaign used a creative approach to a controversial subject.
6
Brand and identity
NEW FOR 201
The Design Team has worked hard to develop a strong brand for the council itself as well as a number of its schemes, venues and campaigns. We understand the importance of a brand and the need for clear identities which represent the values and ethos of the organisation behind the logo.
l
Gymnastics centre
Teaching pool
l
Squash courts
l
Diving pool
l
l
Spectator gallery
The creation of a regional centre of sporting excellence at Medway Park will provide a sporting hub that is unequalled anywhere else in the country – a state-of-the-art centre with the needs of the Medway community at its heart.
opening spring 2010
Judo centre
SPORTS HALLS & SCIENCE
POOLSIDE
l
Sports science and therapy suite
“What impressed me is the determination and enthusiasm throughout Medway to deliver tangible benefits to the community in the build up to 2012 and beyond.” Steve Backley Three-times Olympic medallist
l
l
l
Extensive multi-station gym Junior training facilities Dance studios
“I'm very much enthused with what I've been hearing about Medway's plans and ambitions.”
l
l
l
Eight-lane athletics track 12-court sports hall Football pitch
Sir Steve Redgrave Five-times Olympic gold medallist
0
...
“It’s great to see all the things that have been planned in Medway and the commitment and enthusiasm that have been given.” Dame Tanni Grey-Thompson 11 times paralympic medallist and five times London Marathon winner
“I am delighted to see the passion for the 2012 Games being shown in Medway and the desire to deliver long-term sporting benefits to the community.” Danny Crates 800m Paralympic champion, Athens 2004
TRACK , FIELD & COURTS
Main pool
l
FITNESS SUITE
l
at Medway Pa rk
www.medwaypark.com
Maggie Hollingworth, © Dick Makin
Medway Park identity and brand.
Gallery activities
Pulp Fictions
A series of inspiring artists’ talks and artistled workshops accompany the exhibition programme, tailored to meet the needs of a range of ages and abilities.
21 June > 30 August 09
Connect Artists who live or work in Medway can benefit by joining Connect, a free visual arts register. Members receive priority information about visual arts activities and opportunities in the area.
Many events will be free, or available at a minimal cost. Read on for details of activities planned for June to November or visit www.medway.gov.uk/arts before each exhibition. For more information phone 01634 338319 or email arts@medway.gov.uk
Tracey Bush Ellen Bell Magie Hollingworth Tracey Falcon
Majid Asif Michelle Holden Leila Batten
Rochester Art Gallery and Craft Case, Medway Visitor Information Centre, Ground Floor, 95 High Street, Rochester, Kent ME1 1LX Open Mon-Sat 10am – 5pm; Sun 10.30am – 5pm Free admission www.medway.gov.uk/arts Phone 01634 338319 or email arts@medway.gov.uk
If you would like to join Connect please contact Medway Council’s Arts Development Team on 01634 338319 or email arts@medway.gov.uk.
Mon-Sat 10am-5pm Sun 10.30am-5pm
Information If you would like to join our mailing list to receive information about exhibitions and visual arts events at Rochester Art Gallery and Craft Case please contact Medway Council’s Arts Development Team, The Brook Theatre, Old Town Hall, Chatham, Kent ME4 4SE.
Free admission www.medway.gov.uk/arts
Phone: 01634 338319 Email: arts@medway.gov.uk
Rochester Art Gallery and Craft Case Medway Visitor Information Centre, Ground Floor, 95 High Street, Rochester, Kent ME1 1LX Phone: 01634 843666
Rochester Art Gallery and Craft Case November 09 - February 10 The third exhibition in this series will present new work by contemporary glass makers who push the limits of their material, while questioning and investigating their concerns relating to organic forms and abstract structures.
Access Medway Visitor Information Centre is equipped with ramps for wheelchair access, disabled toilets and a lift.
This information can be made available in other formats and languages, phone 01634 333333. Future exhibitions G4271 05 09
Exhibitions June > November 09
Rochester Art Gallery brand has been a great success.
7
Brochure and leaflet design dway monies in Me A guide to cere
Brochures and leaflets are a common requirement but our design solutions ensure that each job is unique. Working across a wide range of service areas from events and leisure to the grittier subject of safer communities allows us to experiment with a number of different styles and approaches so that all brochures and leaflets carry a fresh and distinctive design.
e
ESTUARIES, TOWNS AND DOWNS INVESTING IN HIGH QUALITY, NATURAL ENVIRONMENTS FOR PEOPLE ACROSS NORTH KENT AND MEDWAY
I
Congratulatio ns! You are now about to start planning one of the mo st memorable and important day s of your lives and we can’t wait to start helping yo u. Here in Medwa y we want to make preparations for yo ur big day as effortless as po ssible. We are fully aware of just how mu ch you have to do in the months lea ding up to the big day and we are he re to lend a han d.
n this guide you will find lots of useful inform civil ceremony ation about what in Medway. From you need to do details about the many approved to organise a register office premises in the itself to inform area, everything ation about the you need to know We’ve included can be found a wedding planne here. r too. We hope you’ve remem you’ll find it an bered everything invaluable tool that you will in making sure need for the weddi Not only that, ng of your dream but this guide will also help s. to renew their anyon e looking to arrang vows or hold a naming cerem e a civil partne rship, wanting ony.
3
July 07
Weddings brochure redesign resulted in an increase in bookings at our ceromony venues.
Greening the Gateway Kent and Medway - helping to deliver the Thames Gateway Parklands
Medway 09
External work such as ‘Greening the Gateway’ is a big part of our design portfolio.
Visitor Gui de
Your guide to staying safe in Medway
Illustrated fully in-house, this safer communities booklet had a unique style.
www.med
way.gov.uk /touri
sm
I
Tourism guides can be designed and artworked to tight schedules.
8
Exhibition work Gunpowder Store In 1668 Upnor Castle was changed into a store for guns and gunpowder.
Whether providing supporting information for a museum exhibit or creating display stands to give an event outstanding presence, our innovative approach to exhibition work generates maximum impact that reaches out and demands audience attention.
he powder was shipped in from a number of mills contracted to the government. It was held under safe conditions at Upnor until needed.
T
risk of sparks causing a fire. A jetty pierced the water bastion below and the whole platform was roofed to keep the powder dry as it was taken in and out of the store.
The castle went through major changes. This building was heightened to provide extra storage and the wood-block floor, copper-sheathed shutters and leadcovered stair-rail were built to reduce the
In 1750 a windlass was added to the lifting tackle in the ceiling. Before this men had used their own body weight to raise the barrels from the water bastion by jumping from the first floor of the magazine.
Le magasin à poudre En 1668, le château d’Upnor devient une réserve pour l'artillerie et la poudre à canon. La poudre, livrée par bateau provenait d'usines commissionnées pour l’Etat. Cette poudre était stockée à Upnor avant usage éventuel. Le château fut l’objet de transformations majeures. Le bâtiment fut surélevé afin d’augmenter la surface de stockage, les planchers en épais bastaings, les volets bardés
de cuivre et la balustrade plombées, furent ajoutés afin de réduire les risques d’explosions, causes d'incendie. Une jetée percée dans le bastion et la plateforme furent couverte afin que la poudre reste sèche lors de sa manipulation. En 1750, un treuil fut ajouté au palan. Les hommes devaient auparavant soulever les barrils de poudre en sautant du premier étage pour faire contrepoids de leur corps.
Guildhall Museum: The Pocahontas exhibition shows an innovative apprach to design.
Eastcourt Mead ows
You are here
Waste water treatment
works
Eastcourt Meadows, the area of scrub and grass behind you, was one time a grazing at meadow with drains and dykes crossing grassland. Old maps the show an embankment enclosing some of the meadow, an indicatio n that the area was at one time open to tidal effects of the the estuary. Later the area was used as a rubbish tip. When the tip closed Eastcourt was designated as recreatio nal land, planted with trees and scrub and eventually becoming part of Riverside Country Park when it opened in 1985. Since then the plants and wildlife have continue d to colonise. A gentle walk around the area in summer may reveal the presence of nightinga singing from the scrub les, whilst butterflies and bees feed upon the nectar flowers. In winter these rich same flower provide seeds for a multitude birds and mammals. of small
The Strand Leisure Park
Look north and, unless the tide is high, you will see the Nor Marsh, and beyond that the bulk of Kingsnorth power station. Nor Marsh was joined to the mainland once by a causeway, the remains of which may still be seen. This causeway was used to walk cattle and sheep to and from island, this had to stop after the dramatic floods of 1953 that breached the seawall in several places and made the island unsuitable for livestock. Today the island, owned by Medway Council, is managed as nature by the Royal Society for reserve the Protection of Birds, and provides an importan resting area for many t of the birds that visit Britain each winter. The end of the island, Fry’s eastern Marsh, is in private ownersh ip. To the northwest is the smaller island known as Copperhouse Marsh, name of which is believed the to have come from the word ‘copperas’ which was extracted from the iron pyrites and used in the manufacture of dye. The pyrites were ink and gathered from the shoreline before being processe to produce the copperas d crystals.
KEY Visitor Centre Parking area View point Toilets Café Play area Bicycle rack Restricted width
Cycle route/footpath Horse trail Footpath - hard surface Footpath - soft surface Park boundaries Picnic area Good birdwatching Phone box
Emergency information.
Woodland Coastal grasslands Rough grasslands/farmland Ponds Wharf Reedbeds
Occasionally you may see people walking along the creek and appearin grope beneath the water. g to They may be practising the old art of ‘griping flounders’ - they walk for and when they feel one of the flatfish under their feet they reach down and catch it. Before anyone tries this they need to have an extensive knowled ge of the area, especially of the tides and be fully aware of the dangers you can encounter when entering this dangerous environment.
Saltmarsh Berengrave Local Nature Reserve
Amenity grasslands
Address Riverside Country Park, Lower Rainham Road, Telephone Emergency Gillingham, Kent ME7 Services 999 2XH. Grid ref - TQ808685 Visitor Centre 01634 337432 Medway Contact Point 01634 333333 (Mon The nearest phone –Fri 8am to 8pm, Sat box is on the Lower 9am to1pm) Medway Rainham Road. Out of Hours 01634 304400
Riverside Country Park welcomes considerate dog owners, if you fail to clear up after your dog you will be liable to an on-the-s fine. Failure to place pot the bagged poop in the appropriate container is an offence and subject to a fine. Please do not be selfish, think of others.
Common Seal
Riverside Country Park
Common Seals are present in the estuary all through the year. At high tide, when the water is calm it may be possible to see one feeding close to the shore. Look out for what looks like a black ball that suddenly disappears, appearing several minutes later, sometimes quite close to where it disappeared. If you’re lucky it may have caught a fish.
Shelduck Shelducks are one of the few ducks that stay on the Medway all year, although numbers increase dramatically each winter with migrants from eastern and northern Europe. Male and female are very similar in appearan ce. They often nest a long way from water and within a few hours of hatching the young may be active enough to begin a long trek back to estuary.
Grass Snake
Grass snakes are one of the two species of snake that may be encountered at Riverside. They are complete ly harmless; if threatened they may play dead, in the hope that they will be left alone. Look for the yellow collar to help you identify the creature. Grass snakes are fully protected by law; please do not interfere with them or any other wildlife.
Sea Lavender
Sea lavender are two of the more colourful plants that grow on the salt marsh islands. All of the plants in this habitat are survivors, having adapted to survive regular immersio n in the seawaters and the extremes of temperature, freezing in winter, baking in summer.
Upnor Castle exhibition produced in conjunction with English Heritage.
Blackthorn
Blackthorn is one of the first shrubs to come into flower; in some years the white blossom can be seen before the end of February. The arrival of this nectar source is importan t to the survival of some insects. The berries from this shrub are known as sloes and are used in the productio n of Sloe Gin.
G2987 October 2008
Visitor Information panel all illustrated in-house helped Riverside Country Park achieve Green Flag staus.
9
Web design With increasing interest in online platforms, this is an area of growing interest for us and we relish the opportunity to work on website design projects. We’ve produced a number of engaging web designs which have seen great success and helped council services to stand out among private sector equivalents.
Site search:
Go
Medway gets
active
Websites created by our inhouse Design Team show a vibrant solution.
get outside
get ideas
get sporty
get involved
get healthy
get active now
news
home
what’s going on
search activities
Medway 10k
Type
21/6/09 Area
North Kent walking festival
Keyword
May-June 09
Dates:
Welcome
Swimming gala
Rures circumgrediet pretosius saburre, quamquam adfabilis chirographi spinosus adquireret aegre tremulus zothecas. Rures vix neglegenter amputat saburre.
Sport Medway
19/5/09
Pessimus bellus quadrupei agnascor Medusa. Ossifragi senesceret quadrupei, et lascivius chirographi imputat Augustus, etiam umbraculi fermentet quadrupei, ut saburre vix comiter deciperet agricolae. Zothecas agnascor Aquae Sulis. Octavius miscere Augustus. Perspicax ossifragi senesceret pessimus adfabilis saburre, bellis, quod syrtes vix comiter
Email updates Name: Email:
Sign me up
End
03/03/2009
Any date in the future
20/5/09
Show results on map
Line dancing classes 20/5/09
search a-z search
More
Free swimming for the over 60s Rures circumgrediet pretosius saburre, quamquam adfabilis chirographi
Go for a walk, its fun! Rures circumgrediet pretosius saburre, quamquam adfabilis chirographi spinosus adquireret aegre tremulus
Counting down to
More information:
03/03/2009
Keep up-to-date with information about getting active in Medway.
10
Start
Gym membership offers at Echoes
Campaign promotions
Think
BLUE not black
Our work also includes complete campaign solutions that see a mix of media being brought together by our appropriate combination of design styles. Picking out key elements of the brand and blending with distinct copy gives consistency across a diverse range of materials to ensure that each element works well alone as well as part of the campaign package.
To help you recycle, you will now be provided with blue recycling bags every 13 weeks instead of black rubbish bags. You will not receive any more black sacks and will need to buy these yourself from local shops. In your blue box and bags you can recycle: Paper/catalogues
Card
Carrier bags
Metal cans
recycling* 430 reindeer
✔
✔
✔
✔
✔
✔
✔
✔
Envelopes
Foil
Your collection day is NOT changing. Rubbish will still be collected every week and recycling will still be collected every fortnight.
Plastic bottles
Empty aerosols
☎ 01634 333333 www.medway.gov.uk/recyclenow
01634 333333 www.medway.gov.uk/recyclenow paper and card 633 of these trucks.
working with
Medway’s recycling rate continues to rise with positive results seen in our campaign evaluation.
11
How to contact the graphic design team
Steve Briley
Senior Graphic Designer
01634 332885
email: steve.briley@medway.gov.uk
Malcolm Wright
Graphic Designer
01634 332004
email: malcolm.wright@medway.gov.uk
Simon Lewis
Graphic Designer
01634 332754
email: simon.lewis@medway.gov.uk
Kelly Wood
Graphic Designer
01634 332442
email: kelly.wood@medway.gov.uk
Jo Knowles
Graphic Designer
01634 332765
email: jo.knowles@medway.gov.uk
Caroline Mooney
Graphic Designer
01634 332766
email: caroline.mooney@medway.gov.uk
www.medway.gov.uk