Transmedia Storytelling by Meerle Mennen

AC Transmedia Storytelling Junice Mauriks | Luka Engelen | Meerle Mennen 2377853 | 2223922 | 2223778

INDEX 1. TREATMENT 1.1 Research 1.2 Tagline 1.3 Synopsis 1.4 Characters 1.5 Story per medium 1.6 Script

Page 3 Page 6 Page 6 Page 7 Page 9 Page 13

2. BUSINESS 2.1 KPI 2.2 Target audience 2.3 User Need 2.4 Budgeting 2.5 Business model 2.6 Production team

Page 15 Page 15 Page 16 Page 17 Page 20 Page 21

3. DESIGN 3.1 Terms and conditions 3.2 Platforms and channels 3.3 User Journey 3.4 Timelines 3.5 Key events 3.6 Branding

Page 23 Page 24 Page 25 Page 26 Page 27 Page 27

4. LITERATURE

Page 28

APPENDIX The complete story Peer to Peer

Page 30 Page 32

1. TREATMENT 1.1 Research

Since the start, the Red Band brand has built up a leading position in the Dutch and German sugar confectionery markets with a promise to deliver fun, quality and pleasure. It all started in 1928 when T. J. Overwater started with the production of sweets, liquorice and other sugar confectionery. Overwater became owner of a former match factory in Roosendaal, and refurbished the location to a purpose-built candy factory. The original company logo was a red ribbon with a bow in it; hence the name of the factory and the company: Red Band. Following rapid success, the company quickly expanded and opened another factory in Turnhout, Belgium. Red Band continued to expand its sugar confectionery product range (candy, pastilles, chocolate and chewing gum) In 1965, the company acquired the Venco candy factory. The merged company was subsequently acquired by leading consumer food company Central Suiker Maatschappij (CSM) in 1986. Under the ownership of CSM, the business further strengthened its position in the confectionery market through the acquisition of peppermint manufacturer Tonnema (well-know for King peppermint) in 1990, Malaca in Scandinavia and Leaf (producer of Sportlife and Xylifresh chewing gum) the sugar confectionery division of Huhtamäki Oyj, Finland, in 1999, Continental Sweets in France and Belgium (2000) and Socalbe in Italy (2001). CSM’s sugar confectionery division quickly rose in the sugar confectionery market ranking and at its hay days rivaled Germany’s Haribo for the top position in the European candy market. At the beginning of the year 2000 the company was the number one candy producer in the Benelux and Scandinavian markets. Most of CSM’s candy brands comprised regional names, including Venco, Red Band, Sportlife, and XyliFresh in The Netherlands; Jenkki and Tupla in Finland; Lutti in France; Dietorelle and Sperlari in Italy; Hops in Poland; Malaco, Bilar, and Läkerol in Scandinavia; and Chewits in the United Kingdom. CSM also controlled the Leaf brand in the Benelux, Scandinavian, U.K., Italian, Asian, and other markets. In 2004 CSM announced another major acquisition, Unilever’s European Bakery Supplies Business, which changed the strategic direction of the company and to become a company focused on the manufacture and development of food ingredients. As such, CSM announced to sell its sugar confectionery division in order to further concentrate on its core bakery

supplies and sugar processing operations. At beginning of 2005, Pan European private equity firms CVC Capital and Nordic Capital won the auction to acquire the confectionery division of CSM (called Leaf). As part of the exit strategy, Leaf merged with the listed Swedish confectionery market Cloetta in 2012. The combined company took over the well-known name of Cloetta. Today, Cloetta is a leading Swedish confectionery company with a strong positions in the Nordic region, in Italy and in the Netherlands (hollandboutique, n.d.). Red Band is sold in: the Netherlands, Switzerland, Canada, Austria, Singapore, Hong Kong, Spain, Portugal, the Baltics, Russia, the Middle East, the Czech Republic, Malta, Cyprus, Poland, Israel, Belgium, Suriname, Greece and Slovenia. The brand offers a wide range of candy’s like wine gums, liquorice, fizzy and sweet and sour candy mixes, party mixes fun keys, strawberry’s, treasure ad music boxes, liquorice and fruit mixes, cola, berry and strawberry balls (cloetta, n.d.) The opportunity Red Band has is especially social media. They have a Facebook and Instagram account but they aren’t very active on these channels. On Facebook they post around two times a month, with a really big gap between 8 March and 1st of July. On Instagram they only have four pictures. Also they don’t have something interactive with their customers. This could be a big opportunity as well (Veel gestelde vragen , sd). The main target group are children, but the parents are buying the groceries. So it is very important that the children and the parents are well known with the brand. Of course there are also children who are old enough to go to the supermarket by them self. But as the slogan of Redband says, ‘Redband als je voor pret bent’ Redband is for everyone. Everyone likes a little bit of candy sometimes. The vision, mission and core values from Red Band aren’t clear. Red Band belongs to Cloetta. The mission from Cloetta is: Bring a smile to your Munchy Moments Cloetta’s vision is: Be the most admired satisfier of Munchy Moments Cloetta’s core values are: Passion, focus, teamplay, pride (cloetta, n.d.)

Red Band is standing for having fun. They don’t use storytelling but if we take a look at the commercials they use always the same message: Red Band als je voor pret bent. The commercials are always happy, fun and playfull. The people who are playing in the commercials are everytime from different ages. Red Band also has a Facebookpage. On this page they mainly use small video’s, more or less 15 – 20 seconds. In these seconds they show only one product with a question. For example they have the candy zoet en zout, two different kind of candy’s in the same package. On their Facebookpage they show the sweet candy a few second and after the soure candy and ask the people what they would choose.

1.2 Tagline

Two delicious ﬂavours, one tasteful piece of candy

1.3 Synopsis

It all started 28 years ago. It was another regular Monday when Isa went to school for the ﬁrst time. Because she was the new kid it was hard to ﬁnd friends, a lot of children didn’t want to play with her. Except for John. The moment they met was the magic second. They are inseparable since then. Playing, eating, walking, driving, sports, cooking, baking, shopping, they do everything together. After primary school they choose the same high school and even after this Isa and John went to the same university. After 20 years it was time to go their own way, independently from each other. Follow their own wishes and dreams. You could see that Isa was a girl that preferred something happy, a lot of colours and maybe a little bit chaos. John became more serious, needed rest and structure. However both ended up in the candy business and stayed friends. Isa produced colourfully winegums and John made a black, liquorice, candy called drop. Isa and John never lost contact due to all the social media but it has been 2 years ago they saw each other and decided to meet again. Isa talked about her amazing winegums and John explained everything about his drop. And then it came together. Isa started to be so excited about that she ate one of her winegums ate the same time with John’s drop. IT’S AMAZING yelled Isa, so John tried it as well. They both fell in love with this ‘new’ candy. They decided to work together like they were used to and created their own candy. The dropfruitduo was born, at this special moment.

1.4 Characters

Isa: Isa is girl with blond, light hair. She has blue eyes and a fair skin tone. She is a little bit shy but loves to do something with someone else. She hopes that someday she can create something. What exactly she doesn’t know yet. When she was younger she was scared to meet new people, she wasn’t the social type. Isa has the archetype ´hero´. Even when she is shy, she is the hero of the story. Because she is the one who became from the lonely kid, a very successful young women. John: John is a boy with dark brown hair and brown eyes. He has a tinted skin tone. John is a boy who is friends with everybody. He isn’t shy and wants to talk with everyone. He hopes that he can become famous. So that everyone knows him. The only thing he is scared of is that he can’t take care of his mother when she is old. His mother means everything to him. John has the archetype ‘Ally’. He helps Isa when she need it.

John

Isa

Tom: Tom is a boy with dark blond hair and blue eyes. He is tall for his age and doesn’t smile a lot. He looks very angry most of the time. He likes to scared and bully other children. His dream is to become a professional soccer player. The only person he is scarred of is his father. His father is very angry at Tom most of the time. He is the only one Tom listens to. Tom has the archetype ‘shadow’. He creates a conﬂict between him and Isa and John. James: James is a boy with red/brown hair. He has a really fair skin tone. He doesn’t talk a lot. Tom is the one how talks for him. He is very scared to do something wrong so he listens very well to his parents, his teacher and even to Tom. He is also very clumsy what looks very funny sometimes. His dream is to help animals and beome a veterinarian, because he loves animals a lot. James his archetype is ‘trickster.’ Because he is scared to do something wrong and with his clumsiness he is fun to watch.

James

Tom 8

1.5 Story per medium

Commercial What does it: The commercial ensures that the custumer is familiar with the brand and makes the custumer wanna buy the products. Description of the story: In this part of the story you can see that two different types of candy become one. You see that Isa and John taste the new candy and they ﬁnd it amazing. Why in this medium: In this medium it is important that the costumer can see how delicious the candy is and why they should buy it. They see the commercial when they watch television so they don’t have to do anything to see it, it appears by itself. And in the end the goal is to sell as many candy as possible. Short YouTube show What does it: The show consist of 5 short episodes. It is an animated show created for children. It tells them the story behind the product. Description of the story: In the episodes we are telling the story of how the dropfruitduo is created. We show them de basis story line form the beginning till the end. Why in this medium: YouTube is very popular by children these days. They watch it on their mobile phones or on the pc/laptop. YouTube is also a very good medium to show short videos. Everyone can leave a comment on the videos so people can interact with each other and with ‘Isa and John’ themselves.

l a i c r e Comm YouTube series

Board game What does it: With the board game you are playing a game to protect Isa from Tom and James. It is your goal to keep Isa out of Tom and James their hands. Description of the story: This part of the story is about the primary school. Isa was bullied in primary school by Tom and James. At the end she is saved from them by John. Why in this medium: With the board game you need to help Isa stay out of James and Toms hands. You get really driven to achieve this goal. You want to help the girl. Instagram page What does it: With the Instagram page you can follow the lives of Isa and John after primary school. The photos will be in an animated form. Description of the story: With the Instagram page you can see the life of Isa and John after primary school untill they worked together. You can see what they learn and what they create. Why in this medium: With photos you can show what people are doing. It is more entertaining than a short text. Also you can comment on the photos and like them.

e m a g Board Instagram

Script EXT. OOSTERHOUT – DAY It is a cold Monday in February. Everyone is at school and it is time to play outside. Isa doesn’t know what to do so she walks around the playground and looks around. When she walks around she sees Tom and James. They see her and start walking towards her.

TOM

Hi Isa, are you playing alone again?

Isa tries to look away and Tom and James are laughing.

TOM

Why you don’t talk to us? It is inappropriate to not talk back to us Isa. Do you know that?

JAMES Yes Isa, do you know that?

Isa turns around and look Tom and James scared in the eyes and talks very softly

ISA

Hi boys, I’m sorry I didn’t hear you.

Tom and James are laughing again. They walk closer to Isa so they can touch her. They are pulling on her hair and Isa starts crying.

TOM

Isa, we don’t believe that. You are not allowed to lie to us you know that. You know what time it is now. JAMES And don’t try to run away this time!

In the distance John sees what is happening. He didn’t hesitate a moment and he runs to Isa, Tom and James.

JOHN Stop! You are both not allowed to bully her. Stop immediately!

John jumps between them. He pushes Tom and James away from Isa. He puts his arm around Isa.

Who do you think you are to stop us! You have nothing to say about us.

TOM

2. BUSINESS 2.1 KPI

KPI 1, Economic view: We want to increase the sales of Drop Fruitduo’s with 15% by the end of December 2017. KPI 2, Emotional view: Red Bands mini series will go viral on social media (Facebook, YouTube). We want to have 1.000.000 viewers per episode. Red Bands Instagram page will get more followers, from 145 followers to 500 followers, at the end of August 2017. Measured on October 25, 2016 (Instagram, 2016). KPI 3, user’s point of view: Red Band will entertain the customers from the ﬁrst step. 30% of the Red Band customers will buy the board game during the ﬁrst 3 months of the campaign. 65% of the Red Band customers will have the board game at home at the end of 2017.

2.2 Target audience

With Red Bands Transmedia storytelling we would like to reach the following people: Commercial This medium will focus on everyone above 12 years old. We believe that children above 12 years are able to buy Red Band on their own without their parent at the supermarket, gas station, drugstore or every other Red Band selling point. The target group can live everywhere in The Netherlands. YouTube mini series This medium will be focusing on children between 5 and 16 years old. We think that even children know how to use YouTube and they start to eat Red Band around this age. Most of the children above 16 years are too old to watch the series. The target group can live everywhere in The Netherlands.

Boardgame This medium is a game, not online but ofďŹ&#x201A;ine. We believe that children between 6 and 14 years old will love this game and will try to convince their parents to buy Red Band so they can play this game. It will become a real hype. The target group can live everywhere in The Netherlands. Instagram Instagram is a well-known medium but for Red Band almost a new medium. The followers from this medium will be 12 years and older. It is for everyone who has Instagram and who likes to see sweet pictures. The target group can live everywhere in The Netherlands.

2.3 User need

There are a few reasons why people could like this story. First of all there is an emotional reason. People can identify themselves with Isa, John, Tom or James. They can recognize themselves, their friends or their family members. It can bring up memories. Hopefully only the good memories, like playing in school with their friends and doing crazy things with them. Maybe for some people even a reunion with one of their best friends is true. Loosing contact, with friends from your elementary school. Missing this person and after a certain amount of years ďŹ nally running into each other again and keeping in touch with each other. This is realistic and happens everywhere. The second reason can be entertainment. Children probably are not aware of the fact that they can recognize themselves. But childrenâ&#x20AC;&#x2122;s need is entertainment. They like to watch television, play games and go online. It could also be entertainment for the parents, especially when they are playing with their children. The last one is about getting information. There might be people who are interested in storytelling, in selling a brand on a new way. They will look at a different way to stories and the products.

2.4 Budgeting

YouTube show Who is needed? - Graphic designer - Scriptwriter who also creates a storyboard, - Animator - Producer - Video editor - Audio mixer - Online marketer How long will it take? 5 episodes in total National or international National and the Flemish part of Belgium What are the costs, more or less? - Film equipment: € 700,- Actors, students: € 800,- Location: € 0,- Organisation: € 300,- Editing € 500,(Foto Weert, n.d.)

Board game Who is needed? - Company to cooperate with, this could be Jumbo. - 3 Creative people - Game specialist How long will it take? 7 months, from May till November National or international National and the Flemish part of Belgium What are the costs, more or less? â&#x201A;Ź5,- per game, with an minimum of 15.000 games. Instagram Who is needed? - Graphic designer - Online marketer How long will it take? 9 Months. It starts in march and will stay as long as the campaign is running National or international National and the Flemish part of Belgium What are the costs, more or less? - Instagram page â&#x201A;Ź0,- Employees â&#x201A;Ź80,- per hour. (for two employees)

Commercial Who is needed? - Graphic designer - Scriptwriter who also creates a storyboard - Animator - Producer - Video editor - Audio mixer. How long will it take? From February till July, there are some pauses in between. National or international National and the Flemish part of Belgium What are the costs, more or less? - Making the commercial €1800,- Broadcast the commercial €10.000 – 30.000, depending on time and channel. (muziekenﬁlm.infonu, 2015)

2.5 Business model

All our mediaâ&#x20AC;&#x2122;s may encourage to purchase one or more Red Band products. Red Band will earn more money with our story instead without our story. For example with the board game. When a customer buys 3 products from Red Band they have the opportunity to buy the board game. The price will be 5 euros. After ďŹ lling in the codes online they can go to a supermarket where they will get the board game. Red Band will not loose money with this media. When they make a big amount of games they can get it for a lower price. By selling it for 5 euros they earned the costs back.

2.6 Production team

We are a trio of creative people. We are Meerle Mennen, Luka Engelen and Junice Mauriks. Meerle Mennen is a 23 year old women from The Netherlands. In 2009 she started with the study Media Management at SintLucas (previously De Eindhovenseschool). During the 4 years of the study she got a lot of knowledge about graphic designing, programs like Adobe Photoshop, Adobe InDesign and Illustrator. Next to the designing part she has the basic knowledge about economics and how to start a business. In 2013 Meerle graduated as an Intermediair. September 2013 she started with the study communication International Event Music and Entertainment studies in Tilburg. Combining the knowledge from SintLucas and her communication study she has the skills for making concepts and put it all together in the company’s style. Luka Engelen is 20 years old. She lives since January 2016 in Amersfoort, before that she lived for 5 months in Rotterdam and with her parents and two younger brothers in Bergeijk. She is studying Communication – International event, music and entertainment studies in Tilburg. Right now, and very busy with her last year. She has to do an internship and ﬁnd it very hard to ﬁnd something she really likes. Especially because her last internship was perfect. She did her internship at Mooi PR, a specialised PR agency in beauty and fashion. She had a really great time there and learned a lot. She organized press events, designed invitations and press releases, wrote press releases, had contact with the press and clients and took care of the social media channels. Junice Mauriks is a 22 year old woman living in ‘s-Hertogenbosch. She graduated the study Interior Design at ROC Eindhoven. She learned a lot of skills during this study she uses in her work and personal life. After this study she started her bachelor Communications – International Events, Music and Entertainment at Fontys in Tilburg and is currently in her forth and last year. In this study Junice choose to specialize in the event and gaming industry.

Commercial For the production of the commercial we need a crew containing a graphic designer, scriptwriter who also creates a storyboard, animator, producer, video editor and an audio mixer. This crew can produce the commercial by using the right materials and afterwards it will be forwarded to the TV broadcasters. Short YouTube show For the production of the mini series on YouTube we need a crew containing a graphic designer, scriptwriter who also creates a storyboard, animator, producer, video editor, audio mixer and an online marketer. This crew can produce the mini series by using the right materials en computer programs. The online marketer will post the series on YouTube and can link it to other social media accounts. Board game For the board game Red Band can engage in cooperation with a board game manufacture like Jumbo. First you need someone to come up with an idea. Because we already have a team of 3 creative people and one who is specialized in the gaming industry, you don’t have to hire someone else for that. They can come up with an idea and write it down on paper. Meerle can make the content of the game and after that we keep simplifying it. We need to organize our game’s interactions and make the rule set. After that we need to make a simple prototype of the game and test it by playing it. We need to have a game developer in our team and a publisher, like Jumbo. (Envatotuts, 2013) Instagram For Instagram we don’t need a big production team. Because we have Meerle who created the characters of Isa and John, she could make all the content to post on Instagram. Besides Meerle we need a online marketer who keeps our social media’s up to date and posts all the content.

3. DESIGN 3.1 Terms and conditions

Commercial: For the TV commercial the target group donâ&#x20AC;&#x2122;t have to agree with any terms and conditions. They do need to have a television and a television provider. Short YouTube show: For the YouTube series people need to have an Internet connection. They can choose to make an account to follow the show but this is not required. The users need to agree with the terms of conditions of YouTube and accept cookies. It is possible to watch the show on a smartphone. In this case they will need a phone provider with Internet of use any free Wi-Fi hotspot nearby. Board game: To get the board game the target group needs to collect 3 unique codes by buying 2 Red Band products. After that they need to insert these codes online in order to buy the game. They will need a computer or tablet with an Internet connection at home or use a smartphone with Internet or use free Wi-Fi hotspots. They need to agree that their personal information can be used for intern research and they need to pay online by inserting their bank accounts. The target group need to agree that the money for the board game will be drawn from their bank accounts to Red Band. They need to give up their e-mail address in order to receive the voucher. With this voucher they can pick up the board game at the local supermarket. Instagram page: In order to use Instagram people need to be at least 13 years old and agree to the terms and conditions of the App Instagram. They will need to make an account and follow the Red Band Isa and John account. They will need a computer or tablet with an Internet connection at home or use a smartphone with Internet or use free Wi-Fi hotspots.

3.2 Platforms and channels

Channels or services including content that will be used on all the different platforms.

Platforms

Channels and Services

Content

Television

Broadcastings on different television channels

A commercial that shows you how two different candies become one.

Smartphone Tablet Laptop Computer

Youtube (Facebook) Website

A mini series containing 5 short episodes telling the story of how the dropfruitduo was created.

Real life

Packaging

We chose for a commercial to show on television, a short mini series on YouTube, a board game and a Instagram page. The commercial shows the story of how the dropfruitduo candy was created by the characters Isa and John. In the commercial people see how delicious this candy is and why they should buy it. They will be ‘forced’’ to watch it because they don’t have to do anything to see it. When people are constantly forced to watch the commercial with a catchy song on the background people will recognize the song and are going to associate it with Red Band candy. At the end of the commercial the Instagram page will be mentioned and there you can follow the story of Isa and John. The page will show you the life of Isa and John after primary school and shows what they learn and create. Basically the Instagram page shows the life before the candy was created before the commercial. Instagram is a interactive platform where customers can comment and like the photos.

Besides the commercial and Instagram page there is going to be a YouTube show. This show will be a mini series containing 5 short episodes for children. In this show the children see the story from beginning to end. Beginning in primary school ending with the creation of the dropfruitduo candy. The story is overlapping with the commercial and Instagram page but every medium shows a little different side of the story. At last we created a board game where you need to protect Isa from her bullies Tom and James. If the customers buy a Red Band product they will get a unique code with each product. If they collect 3 unique codes they can enter them online and pay 5 euros to receive a voucher. With this voucher they can visit the nearest supermarket to pick up their Red Band board game.

3.3 User journey

3.4 Timelines

The overall campaign will be launched in the beginning of 2017 until the end of 2017. We will begin to air the commercial in February 2017 for a period of 8 weeks. At the same time the YouTube mini series will start. This series contain short episodes and there will be an episode every Friday for a period of 5 weeks. After the YouTube show the viewers can keep up with the adventures of Isa and John on the new launched Instagram page. At the beginning of May a new short commercial will be aired on television to promote consumers to buy Red Band products to collect 3 unique codes. With these codes they can order the board game online and pick it up at the supermarket. This commercial will be aired for a period of 12 weeks. The board games are available until the end of November. After that the board game wonâ&#x20AC;&#x2122;t come back in stock so it is a limited item. The Instagram page and YouTube page donâ&#x20AC;&#x2122;t have an end date. The YouTube page will stay online after the YouTube series end and the Instagram page will be updated 4 times a week.

3.5 Key Events

The three main events of the entire production are the premiere of the commercial, the launch of the YouTube channel and the launch of the board game. For the commercial and the board game there will be an ending. The YouTube channel stays online to interact with the customers. The premiere of the commercial - This commercial is the beginning of the entire campaign therefor a stand out moment in this project. The YouTube channel - The YouTube channel is the start of interaction with the consumers. The launch of the board game - The board game brings the story to live and makes it a touchable thing for the customers.

3.6 Branding

We saw in our research that Red Band stays for fun. As the slogan of Red Band says â&#x20AC;&#x2DC;Red Band, als je voor pret bentâ&#x20AC;&#x2122;. Also their communication expressions are very playful and so as are communication expressions. Our whole story is animated and we developed a board game. In the research we also saw that Red Band uses people from every age in their commercials, so Red Band is accessible for everyone. Our storyline is also accessible for everyone, people from every age can follow the mini serie on YouTube, Instagram page or play the board game.

4. LITERATURE Cloetta. Red Band has roots going back to 1928, n.d. Retrieved on September 30, 2016 http://www.cloetta.com/en/our-offer/brands/red-band/ Cloetta. Vision, mission and core values, n.d. Retrieved on September 24, 2016 http://www.cloetta.com/en/about-cloetta/vision-mission-core-values/ Eventatotuts. How to Learn Board Game Design and Development, 2013. Retrieved on October 14th, 2016 https://gamedevelopment.tutsplus.com/articles/how-to-learn-board-game-designand-development--gamedev-11607 Foto Weert. Webshop, n.d. Retrieved on October 12, 2016 http://www.fotoweert.nl/store/cameras Hollandboutique, Shop by brand, n.d.Retrieved on October 12, 2016 https://www.hollandboutique.com/brands/Red-Band.html Instagram, Gebruikersvoorwaarden, n.d. Retrieved on October 20, 2016 https://help.instagram.com/478745558852511 Instagram, redbandnl, n.d. Retrieved on October 9, 2016 https://www.instagram.com/redbandnl/ Muziek en Film, wat kost een commercial, 2015. Retrieved on October 23, 2016 http://muziek-en-ďŹ lm.infonu.nl/televisie/51841-wat-kost-een-commercial-tvreclame.html

APPENDIX

THE COMPLETE STORY Dropfruit duo’s

It all started 28 years ago. It was another regular Monday when Isa went to school for the ﬁrst time. Because she was the new kid it was hard to ﬁnd friends, a lot of children didn’t want to play with her. There were two kids, Tom and James, who liked to bully other children. Tom was the meanest of them, James only copied Tom behaviour. Isa was an easy target for them. They called Isa names and pulled on her hair, every single day. Isa doesn’t know what to do. She thought everybody doesn’t like her. She became very sad. One day, when Tom and James were bullying her again, suddenly John came to Isa. He said ‘Isa you don’t have to be afraid, I’m your friend now.’ Isa could not believe what she heard. Is there someone who wants to be friend with me? Form that moment it was not exciting anymore to bully Isa for Tom and James. Isa and John are inseparable since then. Playing, eating, walking, driving, sports, cooking, baking, shopping, they do everything together. After primary school they choose the same high school and even after this Isa and John went to the same university. After 20 years it was time to go their own way, independently from each other. Follow their own wishes and dreams. You could see that Isa was a girl that preferred something happy, a lot of colours and maybe a little bit chaos. John became more serious, needed rest and structure. However both ended up in the candy business and stayed friends. Isa produced colourfully winegums and John made a black, liquorice, candy called drop. Isa and John never lost contact due to all the social media but it has been 2 years ago they saw each other and decided to meet again. Isa talked about her amazing winegums and John explained everything about his drop. And then it came together. Isa started to be so excited about that she ate one of her winegums at the same time with John’s drop. WOW THIS IS AMAZING yelled Isa, so John tried it as well. They both fell in love with this ‘new’ candy. Why shouldn’t we combine or forces who we used to be in primary school? We are inseparable since then. They both thought it was a great idea.

They decided to work together like they were used to and created their own candy. They were so happy they could work together again after all those years. At this special moment, the dropfruitduo was born. It was a very exceptional day. They show the rest of the world there strength. They prove that if you have one good friend, you can manage the world!

PEER TO PEER From Junice Mauriks Tops Meerle: 1. She is really good in graphic designing 2. She is creative, kept on thinking about the process and the story 3. Did the business things, is good in it Tips Meerle: 1. Sometimes to enthusiastic 2. Could reply a bit faster on What’s App 3. Sometimes too much text Grade: 9 Tops Luka 1. Luka is creative, likes to write stories. 2. She is good in designing as well Tips Luka 1. Her English could be better 2. Do not stay at the “background”, you are good 3. Don’t take too much work Grade: 8,5

From Luka Engelen Tops Meerle 1. Really good in design the rapport. Also the characters look very nice. 2. She is creative 3. Always completes her work Tips Meerle 1. Sometimes the grammar was not that great. 2. The story was too short 3. Once too late at a meeting Grade: 8,5 Tops Junice 1. Alert on the spelling of everyone 2. Is aware of the tasks and work from the others, knows what they are doing Tip Junice 1. One time your part was not online on time 2. Could be more creative (with the story) 3. Donâ&#x20AC;&#x2122;t work to fast, take your time Grade: 8,5

From Meerle Mennen Tops Junice 1. She works hard, nice grouppartner to work with 2. Her work is always good and complete Tips Junice 1. More often working at the same place instead of once a week Grade 8,5 Tops Luka 1. A good writer 2. Were a good team together Tips Luka 1. More often working at the same place instead of once a week Grade: 8,5