CREATIVITY, INNOVATION, EXPERIENCE: THE NEW DESIGN OF EVENTS.
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INDEX
MIA ITALIA 4 MEET IN ACTION 6 MIA SERVICES 8 MIA TEAM 10 CASE HISTORIES 1 1 MIA CLIENTS
ORIGINALITY AND PASSION FOR MEETINGS OF EXCELLENCE: MEET IN ACTION.
8 SYNERGY IS KEY TO SUCCESS: NUMBERS THAT COUNTS.
BRANCHES IN ITALY
502
MEETINGS ORGANIZED ON AVERAGE EACH YEAR
2510
MEETINGS AND EVENTS ORGANIZED WITHIN THE LAST 5 YEARS
It’s the first business network in the meeting industry in Italy, created by professiontypologies of events. Conferences, symposia, seminars, kickforums, incentive projects and travel, planning and management of experiential training, team building, art and theatre productions. Thanks to our strong orientation to format originality – in the design of dynamic, interactive and hi-tech events – as well as to the excellence of our results and the synergy of our highly qualified team, MIA is a leading group within the meeting sector in Italy.
4
MIA ITALY
79 3
FULL-TIME PROFESSIONALS
ECM NATIONAL PROVIDERS (FAD FSC RES)
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PROFESSIONAL EVENT ENTREPRENEURS
INNOVATION AND CONTINUOUS GROWTH
CREATIVITY AND RESULTS ORIENTATION: MIA SERVICES.
ASSOCIATIVE EVENTS
CORPORATE MEETING
Innovation is MIA’s key word: a distinguishing feature leading us to continuous growth. All MIA’s proposals, from conventions to road shows, exhibitions, expos, coaching and experiential training, are based on:
A corporate meeting is an important communication tool that allows companies to create experiences, providing a context for sharing and involvement.
>> flexibility and creativity in designing customized solutions; >> involvement of all actors; >> high level of professionalism; >> client- or training participant-satisfaction monitoring.
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MIA ITALY
MIA’s mission is to make every event unique and memorable. That’s why we rely on a skillful team with sound experience in planning and organizing conventions, product launches, team building events, road shows, coaching and experiential training, board meetings, communication and incentive campaigns. A fair combination of creativity and results orientation to design original and unrepeatable events: this is the essence of Meet in Action’s success.
HEALTH MEETING
INNOVATION LAB
MIA boosts an in-house business unit dedicated to the organization of medical and scientific conferences as well as health services communication events on behalf of pharmaceutical companies, universities and public organizations.
Besides offering event organization and training services, MIA supports clients in the development of suitable communication strategies including:
The transversal and integrated knowledge in Health Services scenarios and procedures already gained by MIA’s network members, together with their passion, allows for the ongoing development of innovative and involving formats for managing scientific sessions, hybrid and virtual events, fund raising and sponsorship events, open platforms for contents interactive sharing, training, coaching and experiential training in the medical field. MIA operates and is qualified for continuous training, being a certified ECM provider (FAD, RES, FSC).
>> multi-channel advertising of events; >> creative services for the development of event materials; >> the use of 2.0 tools such as live streaming via Twitter and real-time updating on social networks during meetings; >> the recording of emotional storytelling videos, aimed at diffusing information on the brand and its value. These are the tools that MIA provides to clients to generate engagement within the community and include all suitable forms of interaction and sharing.
MIA ITALY
7
MAKING DIFFERENCES AN ADDED VALUE: MIA TEAM.
MIA is led by a management group of professionals, all passionate and highly qualified, guiding an heterogeneous team of young and motivated colleagues, with whom they share a wide range of sector skills, based on trust and mutual respect. Having the possibility to rely on in-house skills is an enormous advantage for our clients, not only in economic terms, but also in planning the most suitable solutions. MIA professionals come from a wide range of work experiences including conference organizing, top-level tourism services, experiential training and foreign delegations management, topped with a fair combination of passion, enthusiasm and skills.
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MIA ITALY
THE RESULT IS ALWAYS GREATER THAN “THE SUM OF THE PARTS”
EXPERIENCES THAT CAN’T BE FORGOTTEN: CASE HISTORIES.
THE IMPORTANCE OF PREVENTION 62nd SICPRE ANNUAL MEETING Bari, September 2013
AGEING SUCCESSFULLY 10th AGE NATIONAL MEETING Genova, March 2014
The Opening Ceremony of the 62nd Annual Meeting of the Italian Society of Plastic, Reconstructive and Aesthetic Surgery (SICPRE) was held at Teatro Petruzzelli and focused on the theme of breast cancer, narrating it in all its nuances in a new and empathizing manner, using the theatre stage and all its artistic expressions. The objective was to emotionally communicate a positive message and inspire new reflections on the importance of prevention and awareness of the tools currently available against a disease that affects patients, each as a unique clinical case with an individual history, and all their relationships.
An opportunity to discuss clinical and social security topics as well as to talk about spaces and technologies dedicated to the aged, opening a window on successful ageing.
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MIA ITALY
The event involved many professionals from various sectors, including singer Gino Paoli and judge Giancarlo Caselli who shared their experience, triggering delegates’ curiosity and interventions. A new format allowed those wishing to address experts privately to have their questions answered in the so-called “confessional”.
SWAROVSKY OUT OF AFRICA PRODUCT LAUNCH Rimini, September 2014
FASHION PARFUMES PRODUCT LAUNCH Rome, June 2011
The objective was to present all the crystal colours in the new collection to the best Italian clients on the occasion of a special fashion show.
An event to present international dealers with two new perfumes produced by the company on behalf of two prestigious Italian fashion brands.
Like bodies on other bodies, objects came to live being worn by professional dancers and became the stars of their very elegant choreographies. Under a wise video direction, the show was recorded in all its precious nuances, reflections and details, with screens projecting them from strategic points of the room.
A themed evening was dedicated to each product, in line with the style, colours and message of its brand. The locations chosen had a strong character, yet were at the same time suitable to the design requirements for the evening: Open Colonna, the roof restaurant of the Exhibition Building, and Spazio Novecento, at the very heart of the EUR district.
MIA ITALY
11
EXPERIENCES THAT CAN’T BE FORGOTTEN: CASE HISTORIES.
FEDERMECCANICA 2014 GENERAL ASSEMBLY NATIONAL CONVENTION Bari, June 2014
DENTALEVANTE EXHIBITION CONFERENCE - EXHIBITION Bari, November 2014
Business growth and development, investing in corporate relations as a tool to involve and integrate all employees.
An event on a scientific topic of great interest in the dental field, developed with the model of an exhibition.
The convention was an opportunity for a confrontation on the strategic importance of investments in human resources. Strengthening the liaison between employer and employees has been the objective of a cultural evolution path promoted by Federmeccanica, in a joint effort with Territorial Associations, for National and Local Governments to impact effectively on businesses.
About 70 firms and over 1000 participants, including odontologists, prosthodontists, hygienists and dental assistants, meet in Bari to discuss the most recent topics and widen their knowledge under the principles of evidence based dentistry. Great attention is always given to cosmetics, in relation to surgery and hygiene, with the overall objective of promoting dental wellness.
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MIA ITALY
PASSION FOR ALL, ATTENTION FOR EACH ONE OF THEM: MIA’S CLIENTS.
SPEAKING ABOUT PAIN AT JUNE’S SYSSITIA SCIENTIFIC MEDICAL CONVENTION Trani, June 2014 Improving the approach to pain and guaranteeing an early and efficient treatment through medical and extra-medical experiences and reflections. A consistent portion of the population still does not receive suitable antalgic treatments, regardless of their social security setting, type of pain or characteristics as patients. The theme was also addressed through a multi-sensorial dinner signed by Chef Almo Bibolotti addressing the topic of good and healthy eating as a way to soothe pain.
CLIENTS Procter&Gamble (Switzerland), Unilever (Brazil), Samsung (Brazil), NetApp (Holland), Amway (Malesia e Taiwan), CocaCola (China), ABNAmro (Brazil), IADC (Holland), Logica (UK), SonyBMG (USA), NBC (USA), Enel, Roche, Glaxo Smith Kline, Novartis, Merck Serono. The list of MIA’s clients includes but is not limited to the above.
PROFESSIONAL AND QUALITY CERTIFICATIONS
ASSOCIATIONS MEMBERSHIP
Head Office Meet in Action Italia Rete di Impresa Via Valpolicella, 1 37124 Verona - Italia info@meetinaction.com
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