ISBN 2010 Conference Program Guide

PROGRAM GUIDE

INTERNATIONAL SALONSPA BUSINESS NETWORK ANNUAL CONFERENCE

MAY 2-4, 2010 TERRANEA RESORT RANCHO PALOS VERDES, CA

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LETTER FROM THE PRESIDENT On behalf of the International SalonSpa Business Network’s Board of Trustees, I’d like to welcome you to our 2010 Conference—“Connect for Success.”

The last 12 months have challenged us more as salon owners than any in history. The only thing we know for sure about the next 12 is that how we do business must continue to evolve in order for us to survive and grow. That’s why it’s more important than ever for us to discuss what’s working, what’s not and how we go forward. I’ve been attending ISBN meetings for more than 20 years, and my business has grown in ways I never imagined as a result—regardless of the economy—thanks to what I’ve learned from my ISBN colleagues.

Whether they operate thousands of salons or three spas, the senior management of companies, including Regis, Fantastic Sams, JCPenney Salons, Chatters Canada, Charles Penzone Salons, Philip Pelusi Salons and more, are here. While each company has its own personality, culture and unique approach to business, we all share the same goals—creating wonderful career opportunities for our teams and helping consumers look and feel their best with professional salon and spa services and products.

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As a result of your feedback, we’re dedicating more time at Conference to what you want most— exchanging ideas, including everything from best practices to what not to do. Plus, to help us navigate the changing landscape, we have two powerful keynote speakers—Bob Prosen and Jenny DeVaughn.

Finally, during our signature Speed Meetings, you can learn what our industry partners have to offer you.

We hope you enjoy the beautiful new Terranea Resort, one of the finest oceanfront resorts ever created on the California coast. Regardless of where you are in your career or in the lifespan of your business, everyone has something to share and something to learn. When we’re all successful, the industry “pie” grows and every one wins.

Gordon B. Logan President, ISBN

Welcome

ISBN OFFICERS & BOARD Officers

Not Pictured President Gordon B. Logan Sport Clips, Inc. 512.869.1201 gordon@sportclips.com

Treasurer Larry Walt Design 1 Salons & Day Spas 616.361.0488 larry@desgin1salon.com

Vice President Jason Volk Chatters Canada, Ltd. 403.342.5055 jason@chatters.ca

Secretary Philip Gould Gould’s Salons & Day Spas 901.682.3737 philip@gouldsalons.com

Vice President Paul Brown Paul Brown, Inc. Salons & Day Spas 808.591.1881 paul@paulbrownhawaii.com

Past President Paula Malloy JCPenney Salons 972.431.1568 pmalloy@jcpenney.com

Board Members Henry Pelusi Philip Pelusi Salons 412.488.8951 henry@philippelusi.com Patrick Neville Paradigm Venture Group 316.210.8767 pneville8026@cox.net

Director of Business Development Margie Melaniphy Melaniphy Communications, Inc. 866.444.4272 margie@salonspanetwork.org

Director of Public Relations Jayne Morehouse Morehouse Communications 440.846.6022 jayne@morehousepr.com

ISBN Affiliate Member Scott Colabuono 978.232.5640 scolabuono@fantasticsams.com

Mark Kartarik Regis Corporation 952.947.7777 mark.kartarik@regiscorp.com Phil Horvath Ulta 630.410.4706 phorvath@ultainc.com S.J. Szabo Stephen Szabo Salons 724.941.5580 sjszabo@comcast.net Tony Fiorentino Hello Gorgeous Salons 856.401.9889 afioren223@aol.com

Ron Provenzano Zano Salons & Day Salons 630.853.8095 provenzano.ron@gmail.com

Officers & Board

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AGENDA-AT-A-GLANCE Sunday, May 2 Catalina Island Trip

Tuesday, May 4 9:00 am – 6:00 pm

Golf Outing Sponsored by Collins

11:00 am – 4:00 pm

Trump National Golf Club

Registration & Information Desk Open

12:00 pm – 7:30 pm

New Member & First Time

7:30 am – 2:00 pm

Marineland Ballroom Foyer

7:30 am – 8:30 am

Catalina Palos Verdes 678

Marineland Ballroom Foyer

Keynote Speaker: Jenny DeVaughn

8:30 am – 9:30 am

6:00 pm – 7:00 pm

San Nicolas Suite

Roundtable Discussions, Sessions I & II

9:45 am – 12:00 pm Palos Verdes 678

7:00 pm – 8:30 pm

Catalina Lawn

Attendee Reception President’s Welcome Reception

Information Desk Open Breakfast

Point Vicente 1-3

Lunch in Link-up Lounge

Marineland Ballroom

Roundtable Discussions, Sessions III & IV

Sponsored by Farouk

Monday, May 3 Registration & Information Desk Open

7:30 am – 4:45 pm

Marineland Ballroom Foyer

Breakfast Sponsored by Equibal

7:30 am – 8:30 am

Palos Verdes Terrace

ISBN Member’s Meeting

8:30 am – 9:15 am

Palos Verdes 678

ISBN Kick-off & Welcome

9:30 am – 9:45 am

Palos Verdes 678

12:15 pm – 1:30 pm 1:45 pm – 4:00 pm

Point Vicente 1-3

ISBN at the Pool sponsored by TIGI

4:00 pm – 7:00 pm

Cielo Point Pool

Closing Dinner & Party

7:00 pm – 9:30 pm

Catalina & Catalina Terrace

Sponsored by Direct Beauty Express, a division of BSG Presentation of the ISBN Legend Award

9:45 am – 10:00 am Palos Verdes 678

to OPI’s George Schaeffer State of the Industry Panel

10:00 am – 11:15 am Palos Verdes 678

Sponsored by Modern Salon Keynote Speaker: Bob Prosen

11:30 am – 12:30 pm Palos Verdes 678

Lunch sponsored by Equibal

12:45 pm – 2:00 pm 2:30 pm – 5:15 pm

Marineland Ballroom

Cocktail Reception

6:00 pm – 7:00 pm

Cove Terrace & Lawn

Free Evening!

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Catalina

Speed Meetings in the Link-up Lounge

Palos Verdes 678

Agenda

MEETING ROOMS & FLOOR PLANS Restrooms

Point Vicente 1-3 Point Point Roundtable Vicente Vicente 2 3 Discussions

Point Vicente 1

Service Coridoor

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Abalone Cove 2

Rocky Point 1

Rocky Point 2

Inspiration Point

White’s Point 1

Palos Verdes Terrace North

Palos Verdes Ballroom 3

Catalina Room

Lunada Bay

Elevators

Catalina Terrace Restrooms

Point Lawn

Catalina Lawn

Sunday President’s Welcome Reception

Restrooms

Palos Verdes Prefunction West

Palos Verdes Terrace and Lawn

Monday Breakfast

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Palos Verdes Palos Verdes Ballroom Ballroom Cocktail1 Reception 2

Back of House Services

Lunada Bay Prefunction

Trellis Cove Lawn

White’s Point 2

Business Center

Abalone Cove 1

Elevator

Golden Cove

Cove Terrace

Restrooms

Tuesday Breakfast/ Monday Lunch Tuesday Closing Reception

Point Prefunction

Ballroom Circle Driveway Restrooms Crystal Crystal Cove 1 Cove 2

Point Fermin

Marineland Ballroom

Restrooms

Link-up Lounge

Palos Verdes 6-8

General Session & Roundtable Discussions

Restrooms

Palos Verdes Prefunction South

Registration

To Main Lobby

Floor Plan

Elevator

Stairs

Sunday New Member Reception: San Nicolas Suite (6th Floor)

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KEYNOTE SPEAKERS Monday, May 3

Tuesday, May 4

11:30 am – 12:30 pm Bob Prosen President and CEO The Prosen Center for Business Advancement

8:30 am – 9:30 am Jenny DeVaughn Chief Enthusiastic Officer Social Precision

Bob Prosen is a visionary leader with a pragmatic grip on the reality of what it takes to deliver extraordinary bottom-line results. He works with current and future leaders on how to rapidly increase performance, productivity and profit. Bob’s speaking, workshop and problem-solving engagements take him around the world and into companies that are committed to achieving extraordinary results. He is nationally recognized as a business expert who helped companies such as AT&T Global Information Solutions/NCR, Hitachi Data Systems, Sabre, Sprint and Data Return Corporation achieve unprecedented financial and operational success.

Accountability-Based Leadership This content-rich, high-energy presentation is packed with plenty of proven examples and easy-to-implement tools and techniques you and your organization can use immediately to: • Master the most important job of a leader • Build loyalty and trust • Align your entire workforce to meet the organization’s top objectives • Hire people smarter than you • Create an accountability-based culture focused on results • Reward results, not activities • Effectively deal with performance problems without conflict • Consistently achieve your objectives and have more time to do the things you love 6

Jenny DeVaughn specializes in strategic corporate and professional growth via social media consulting. Her scope of experience is focused on creating customized social media webinars, presentations and social recruiting training. Jenny’s clients include: small companies to large corporations who are seeking to leverage social media tools to increase revenue, discover new clients, gain competitive advantage, demonstrate value, engage talent, genuinely connect with target prospects and monitor brands online.

Social Media Simplified Jenny will provide a one-hour presentation on Best Social Networking Practices.

It is designed specifically for ISBN members to incorporate social media tools to drive interest, increase their professional brand and ultimately revenue into their businesses. The session will be very upbeat and informative.

After her keynote address on Tuesday morning, Jenny will lead small roundtable discussions on social media for the attendees to openly share tactical ideas and to truly enhance their ability to implement social media marketing and networking techniques via Twitter, Facebook, LinkedIn, etc. She will also address any social media questions that arise during this session. See page eight for a full description of Jenny’s roundtable.

Keynotes

LEGEND AWARD Presented to George Schaeffer The ISBN is proud to present the 2010 Legend Award to George Schaeffer, president and CEO of OPI. George Schaeffer has built OPI Products Inc. through an acute business sense and an extraordinary commitment to the professional beauty industry and its needs.

After earning a degree in economics from City College in New York, Schaeffer relocated to Southern California, where he purchased a dental supply company– Odontorium Products Inc. Soon discovering that nail technicians were using dental acrylics for creating artificial nails, OPI quickly moved in the direction of nail care, having created a professional nail system that was safe for use on fingernails.

Under Schaeffer’s guidance, OPI has grown since its 1981 inception by continuing to keep nail professionals and their clients on the forefront of innovation, with an entire range of state-of-the-art quality products for hands, feet and nails. OPI has been granted more than 30 patents for its product ideas. Beginning in 1989, OPI revolutionized the world of nail color with OPI Nail Lacquer, and transforming them into an integral part of the style picture. Today OPI is distributed in over 100 countries on six continents, and Schaeffer continues to be an active, influential force in the professional beauty industry.

The ISBN Legend Award is presented by ISBN to industry partners who have made extraordinary contributions to the growth of the professional salon industry. Past recipients have included John Paul DeJoria, Vidal Sassoon, and Paula Kent Meehan. The ISBN Board feels that it is important to recognize the vision and passion of these industry luminaries, and to express our thanks for the work they have done to help grow all our businesses.

Legend Award

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ROUNDTABLE DISCUSSIONS Monday, May 3 10:00 am – 11:15 am Special “State of the Industry” Panel Discussion Listen in as industry heavyweights discuss their views about the current state of our industry and trends they see that are shaping our future. In addition to taking questions from the audience, the discussion will be filmed by Modern Salon Media and featured in a future episode of Modern Salon TV. Panel participants include:

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Pat Parenty, President L’Oréal Professional Products Division

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Luke Jacobellis, President John Paul Mitchell Systems

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Joshua Farmer, Director of Sales – National Accounts, American Crew

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Mark Kartarik, President Regis Corporation Franchise Division

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Marco Pelusi, Owner Marco Pelusi Hair Studio & Marco PelusiProduct

Tuesday, May 4 9:45 am – 12:00pm & 1:45 pm – 4:00 pm Here is your chance to get really in-depth on the topics that matter most to you. ISBN’s Roundtables are designed to be highly interactive sessions moderated by an expert in each topic area. The moderators share information on the topic and attendees are also encouraged to participate and share their ideas. Each Roundtable will meet for 60 minutes and will be limited to approximately 10 participants each. Attendees have the opportunity to choose four roundtables to participate in out of the eight topics available.

Session I: Session II:

9:45 am – 10:45 am 11:00 am – 12:00 pm

Session III: Session IV:

1:45 pm – 2:45 pm 3:00 pm – 4:00 pm

1. Social Networking Location: Point Vicente 1 Hear how to optimize social media for business development, monitor the success of your company’s social media program, use social media to recruit clients and employees and develop a corporate social media policy to protect your brand online.

2. Measure & Prosper Location: Point Vicente 2 Learn about the two key indicators to evaluate and drive your service providers’ productivity. Simplify and make your metrics actionable with visual coaching and other tools to increase salon and individual performance.

Moderated by Jenny DeVaughn of Social Precision. Jenny specializes in strategic corporate and professional growth via social media consulting. Her clients include corporations of all sizes that are seeking to leverage free social media tools to increase revenue, discover new clients and new talent and monitor their brands online.

Moderated by Tom Kuhn of Qnity. Tom is founder and principal of Qnity, a company that helps multi-location salons achieve greater profitability.Tom’s background as a CPA, a former CEO of a multi-location salon business and an artist gives him a unique perspective as a consultant.

Roundtables

ROUNDTABLE DISCUSSIONS 3. Regarding Real Estate Location: Palos Verdes 678 Get the guidelines for negotiating leases, whether you’re signing a new lease, renewing or renegotiating an existing lease.

Moderated by Joe Mancino, Mancino Development Group. Joe has over 35 years of experience in shopping center leasing and development, and over 15 years of experience in lease negotiations and site selection for retailers nationwide.

4. Managing Within The Law Location: Palos Verdes 678 Labor laws change quickly, and sometimes without much notice. Learn how to stay ahead of changing wage and hour laws, health insurance requirements and other employment-related policies.

Moderated by attorneys Dick Semerdjian and James Ballard of Schwartz, Semerdjian, Haile, Ballard & Cauley LLP, who specialize in commercial and corporate law, as well as employment-related matters, from their offices in San Diego and Los Angeles.

5. The Path to Profitability Location: Point Vicente 3 Your business may provide high-end or value-priced services, you may have a few locations or hundreds of locations and your P&Ls may look very different from other chains; but there are still some common financial indicators about the overall health of your business. Learn about the key benchmarks that affect the profitability of all multi-unit salons and spas.

Moderated by Ron Provenzano. As the retired CEO of Zano Salons & Spas in the Chicago area, Ron now focuses his energies on consulting with salon owners who have multiple locations or who aspire to open additional locations.

6. Tracking Marketing Costs & Results Location: Palos Verdes 678 With all the focus on internet-based marketing, we sometimes forget that traditional marketing and advertising can still be very effective. Find out about the typical costs and return on investment that can be expected from traditional media buying - newspaper ads, magazines, radio, TV, billboards and direct mail.

Moderated by Jayne Morehouse, president of Morehouse Communications. Jayne has more than 20 years of experience as a public relations and marketing consultant to companies in the professional salon industry.

7. Control Your Regulatory Environment Location: Palos Verdes 678 Are you frustrated by government action (or inaction)? Learn how to influence those who have 90% of the regulatory and taxing authority over your salons – state agencies and legislatures.

Moderated by Ted Nelson and Fred Jones, whose work on behalf of the Professional Beauty Federation of California has given the industry a consistent and powerful voice in shaping policies and regulations in the most populous State.

8. Managing Your Managers Location: Palos Verdes 678 How to find, hire, motivate and retain great managers, so they can find, hire, motivate and retain great employees – giving you more time to work on your business rather than in your business.

Moderated by Mel Kleiman. With over 20 years of experience serving clients, and his in-depth ‘best practices’ research studies of companies with the lowest turnover rates in their industries, Mel is an acknowledged expert in the field of recruiting and retaining employees.

Roundtable sponsored by Instant Evaluate.

Roundtables

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SPONSORS PLATINUM SPONSORS

GOLD SPONSORS

Sponsors

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SPONSORS SILVER SPONSORS

BRONZE SPONSORS

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Sponsors

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Aerial Company.............................................7 AG Hair Cosmetics................................... 33 Alterna Haircare......................................... 20 Barbicide...................................................... 26 Cinderella Hair........................................... 10 Colomer USA - American Crew...........2-3 Conair - Rusk - Satin Smooth........... 28-29 Direct Beauty Express.............................. 13 Ennoview - Envision Software................. 35 Equibal Inc.................................................... 17

Farouk..............................................................6 Global Keratin............................................. 14 GoLoyal........................................................ 31 GuestVision................................................. 15 Hairdreams.................................................. 19 HAIRuWEAR.............................................. 34 Instant Evaluate........................................... 21 John Paul Mitchell Systems................. 24-25

Redken, Pureology, Matrix, Mizani, L’Oreal Professionnel............. 36-39 Macadamia Natural Oil............................. 23 Millennium by Harms Software............... 30 MINDBODY...................................................5 Modern Salon.............................................. 40 OPI................................................................ 42 P&G Salon Professional............................. 16 Paul Brown Hawaii..................................... 32

Salon Centric.................................................9 SalonBiz........................................................ 11 Schwarzkopf Professional......................... 22 Sexy Hair.........................................................1 Shark Fin Shears......................................... 12 Shortcuts...................................................... 27 Takara Belmont..............................................8 TIGI Hair Care........................................... 41 Wahanda.........................................................4 Your Name Professional Brands............. 18

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Link-up

MARINELAND BALLROOM 14

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2010 ISBN PLATINUM SPONSORS American Crew – a division of Colomer, USA American Crew was formed with one simple idea: building the men’s salon business.

In 1994, barber, stylist and educator, David Raccuglia, started a revolution in the salon business. Frustrated by the lack of support for male-specific grooming, he created American Crew and made it the company’s mission to help salons bring men into their salons, provide them with a great experience and introduce them to products that reaffirm what it means to look and feel like a man.

American Crew is committed to providing stylists with the knowledge and tools to grow its men’s services and product sales.

The male client is distinguished by his brand loyalty, product expectations and communication style. American Crew is built with that in mind. From its products to its education to its marketing tools, you can expect American Crew to help clearly communicate that masculine sensibility.

Our Positioning Statement American Crew is the “Official Supplier to Men” of quality grooming products that provide the ultimate usage experience and enhance its personal image.

John Paul Mitchell Systems Thirty years ago, John Paul DeJoria and Paul Mitchell had a vision to create a company for hairdressers—one that would provide tools of success for stylists, their salons and the entire beauty industry. This dream quickly became a reality as John Paul Mitchell Systems® grew into one of the largest privately held beauty companies in the world.

Today, John Paul Mitchell Systems brings affordable luxury to stylists and their clients with over 100 products including Paul Mitchell®, Tea Tree, Modern Elixirs®, Paul Mitchell Pro Tools™ and Paul Mitchell Professional Hair Color brands. Each year, the company makes a multi-million dollar investment in advertising and public relations campaigns to build brand recognition and drive new customers into salons.

Co-founder and CEO John Paul DeJoria continues to lead the company according to its original vision with a culture of philanthropy and respect for the environment. According to DeJoria, “Corporations can and should change the world for the better. We have the perspective needed to leave the world a better place for our having been there.” This firm commitment to caring informs every aspect of John Paul Mitchell Systems’ company policy and strategy. See what’s new at paulmitchell.com and on Paul Mitchell’s Facebook page.

The superiority of American Crew’s product line, its comprehensive education programs; along with its marketing support provide salons an unequaled opportunity to increase revenues through added services and retail specifically tailored to a loyal male clientele.

2010 is an exciting year for American Crew as the company introduces new innovation which connects them to their salons and stylists on an elevated service level.

Sponsors

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2010 ISBN PLATINUM SPONSORS Redken, Pureology, Matrix, Mizani, L’Oréal Professional The L’Oréal Professional Products Division has a portfolio of unique and complementary brands; such as, Matrix, Redken, Purelogy, L’Oréal Professionnel, Mizani and Kérastase. L’Oreal develops services and provides products that correspond to hairdressers’ expectations in terms of hair colourants, textures and haircare.

Redken’s philosophy is based on the knowledge and experience that only trained and licensed professional stylists can prescribe the best products for use in the salon or at home. An emphasis on the education of these professionals is the division’s number one priority. Redken joined the L’Oréal family in 1993.

Pureology was created in Irvine, California in 2001. It was here that salon industry pioneer Jim Markham revolutionized colour care and launched the first 100% Vegan formulas and ZeroSulfate® shampoos for colour-treated hair. Purelogy joined the L’Oréal family in 2007.

Matrix is one of the largest and most progressive manufacturers of high-performing professional salon products; founded by a hairdresser for hairdressers.

Matrix joined the L’Oréal family in 2000.

MIZANI is a complete line of professional treatments, relaxers, shampoos, conditioners and styling products. MIZANI offers a specialized, salon-exclusive hair care system designed to restore every hair type to its ultimate state of balance. MIZANI joined the L’Oréal Professional Products Division in 2001.

L’Oréal Professionnel has been committed to providing salon professionals with only the best in art, technique and technology since it invented modern haircolor in 1907. L’Oréal provides hairstylists with superior products, innovative marketing, advanced education and access to a worldwide network of leading hairdressers.

Sponsors

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2010 ISBN GOLD SPONSORS Equibal Labs

TIGI Haircare

Equibal Labs, Inc. is the laboratory that brings to the industry the only patented Nufree—finipil antibacterial, antimicrobial, non-wax hair removal system. Found in thousands of better spas, salons and medical clinics around the globe.

TIGI works with hairdressers across the globe ensuring the latest styles and products are in salons—for the use of the professional hairdresser and their clients. But TIGI isn’t just about products; it’s about sharing ideas and inspiration. TIGI—it’s a way of life!

Equibal Labs, Inc. is also the manufacturer of a full line of specialty skin care products for men, women and children of all ages sold under “The Body Perfect” name. All of The Body Perfect products are safe, effective and are formulated in the USA. Dedicated to providing increased customer awareness, Equibal Labs, Inc. national advertising places more than 300 new clients a week into salons and spas using its products.

This year Equibal Labs, Inc. is offering its US salons the availability of ordering products and learning tools in several languages as the company has found it much easier for employees to be able to “learn” in their comfort language even though they are operating in English. Equibal Labs, Inc. feels this will help Salon owners in the US educate new employees faster.

TIGI translates fashion trends into an image statement and provides the products to do it! Whether your personal vision is to be a rockstar, a red-carpet glamour queen or sleek and sophisticated, TIGI has the right products for your personality and lifestyle.

Over the past year,TIGI has developed innovative new products while also creating new ways to better serve its customers. TIGI has one of the largest education networks in the country with more than 500 members. TIGI also has the largest direct in-the-field support team with more than 100 full time dedicated team members that are available in every major market in North America to work directly with your salon or spa.

These TIGI Specialists work directly and exclusively for TIGI and allow quick and accurate knowledge, education and value-added support that no other manufacturer can offer. Set up a meeting today to find out how TIGI can help take your salon to the next level.

TIGI may have the ability to work directly with your salon, regardless of size or location. Visit TIGI online at tigihaircare.com or call for more information 800.259.8596.

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2010 ISBN SILVER SPONSORS Alterna Professional Haircare The Science of Skincare for Hair® Alterna’s advanced hair care formulations begin where others end. Alterna’s result-driven formulas set the industry standard for the finest luxury hair care products in the world. The first company to apply the Science of Skincare® to hair care with its own Enzymetherapy® Complex, the first to utilize rare and unique ingredients in its hair care formulations and the first to provide comprehensive color protection for color treated hair; Alterna continually redefines itself as an industry leader.

Alterna push the envelope in the field of advanced formulation and product performance by using the highest quality ingredients with the latest technologies regardless of cost. Alterna’s unique range of perfecting, anti-aging, balancing and strengthening hair products manage the problems of premature aging and the stresses of contemporary life. Alterna’s unique care formulations not only improve the look and feel of your hair, but result in superior keratin production for stronger, healthier growing hair…immediately, and for years to come.

Alterna’s commitment to stylists and consumers is clear and simple: Alterna offers real innovation that delivers results, not promises; results Alterna has built its reputation upon.

Everything Alterna dos and every product Alterna makes reflect its unparalleled commitment to quality, innovation and excellence.

Conair Corporation: Following Divisions Babyliss Pro – Rusk – Satin Smooth – Yellow Dog BaBylissPro, Rusk, Satin Smooth and Yellow Dog are part of the Conair Professional Division of premium salon brands.

The brand new BaBylissPro Nano Titanium U Styler is the styling tool of the future. It’s the industry’s hottest new iron, created for the stylist who wants to straighten, smooth, flip and curl a client’s hair for today’s celebrity looks—and do it all with one styling tool.

Rusk® Fashion + Culture + Attitude remains a driving force in innovative hair trends, leading the way with a wide range of popular products.

The list includes Rusk’s #1 W8less hairsprays and Designer Collection styling products, ‘Made in Italy’ Deepshine Color and Chemicals and the extensive collection of Sensories Hair Care, Tools and Appliances.

Satin Smooth is all about eliminating unwanted hair while taking care of skin. The Satin Smooth uses only the highest quality Italian waxing products and the latest equipment.

Sponsors

Yellow Dog, the newest member to the ConairPro family, is a line of specially developed pet grooming and accessories, designed for dog’s unique skin and hair.

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2010 ISBN SILVER SPONSORS Envision Salon & Spa Management System Ennoview is the leading provider of salon and spa management software and services. Ennoview’s flagship product, Envision, is a powerful, Windowsbased system built by and for salon owners and managers to help them operate and grow their business. The system’s sophisticated, robust capabilities are delivered in an easy-to-use environment that helps maximize the benefits of our technology, not fight it. Envision’s built-in scalability makes it the right fit for any size business, from a single salon or spa location, to multi-location businesses—even large national chains and franchises.

Ennoview has partnered with SAP and Envision is now fully integrated with SAP’s Business One accounting system to offer the industry’s only comprehensive, fully integrated front-to-back office system on the market. By joining forces with SAP, Envision now offers the advanced functionality necessary to give executives an up-to-the-minute, “big picture” view of every facet of their business to ensure each location is operating at peak performance and contributing to bottom line profitability.

As a full service provider, Ennoview offers comprehensive services, training, consulting and hardware—all from one source—to meet the ongoing needs of its clients. Through key strategic alliances with renowned entities such as Redken 5th Avenue, SAP, Geek Squad, Best Buy for Business, Salon Consultants Int’l, Michael Cole Seminars and other organizations, Ennoview’s partners immediately become its clients’ partners, providing full access to a cadre of seasoned industry professionals committed to one goal—helping your salon or spa be successful.

MODERN SALON Media MODERN SALON Media uniquely serves the salon industry by connecting with beauty professionals at every stage of their careers. The MODERN SALON family of products and brands sync up to make the media leader—exclusively delivering education, inspiration and opportunities for collaboration in virtually every platform a stylist or salon owner or industry leader would prefer.

MODERN SALON portfolio includes: • MODERN SALON Magazine and modernsalon.com, our flagship brand, representing stylists and the entire industry.

• SALON TODAY and salontoday.com, for leading salons. Top-level salon business information, and the prestigious SALON TODAY 200 and Salons of the Year programs.

• ModernSalon.TV: An innovative new online video program produced every two weeks • ModernSalonLearning.com: Online and on-demand education • MODERN SALON StyleWatch Daily and SALON TODAY Business Builder E-Newsletters • FirstChair and FirstChair.com, for future professionals • BeautySchoolAdvisor.com, connecting with consumers when they first consider cosmetology as a career • Modern SalonProview.com: community of beauty professional opinion leaders, offering unique and targeted research opportunities • MODERN SALON Custom Publishing: resources to help you shape, execute and deliver your message • And MORE, coming soon!

To learn about what MODERN SALON Media has to offer your brand, please contact: • Steve Reiss,Vice President/Publishing Director, sreiss@vancepublishing.com; 847.634.4354 • Michele Musgrove, Associate Publisher/Creative Director, mmusgrove@vancepublishing.com; 847.634.7890

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2010 ISBN SILVER SPONSORS OPI From its inception, OPI broke through nail industry barriers. OPI was one of the first in the nail industry to focus on and limit sales of product to and through beauty professionals only, and to realize the importance of education in both the sale and use of the product. From the very beginning, OPI has shown its commitment to quality by putting batch numbers, instructions and ingredients on all of the products it sells. OPI has a dedicated team of scientists who ensure product quality and safety, and bring the latest technology and advances to its product offerings.

OPI also takes a lead within the Professional Beauty Industry in raising the standards by which the industry operates. OPI is active in numerous industry associations whose aim is to ensure that consumer safety is always preserved, through products and services which are developed to meet and exceed safety standards. The company works closely with federal, state, local, and international agencies and scientists for the same purpose.

OPI was founded in 1981 by President and CEO George Schaeffer. OPI continues to be familyowned, with Schaeffer and Suzi Weiss-Fischmann, executive vice president and artistic director, at the helm, and has grown to become the world leader in professional nail care.

OPI’s reputation is built on its commitment to quality, safety, innovation and excellence – a commitment it honors with every product, every day.

Sexy Hair Concepts® Sexy Hair Concepts® is one of the fastest growing beauty companies, manufacturing products for distribution within the professional beauty industry.

Headquartered in Chatsworth, California, Sexy Hair offers top-quality beauty products in more than 60,000 licensed salons throughout the United States and distributes in more than 36 countries.

As Sexy Hair constantly expands its product lines and introduces new and improved formulas, Sexy Hair’s goal is growing its business and increasing its client base. Sexy Hair is focused on supporting hairdressers, providing top-notch education in product knowledge and haircutting to encourage each and every hairdresser to excel.

Sexy Hair is committed to supporting chain business with generous discounts, freight allowance and exclusive, specialized promotions designed to help chain accounts increase sales. With emotionally-charged, eye-catching packaging that speaks directly to the chain salon consumer, Sexy Hair’s solution-oriented products do what their names say and sell themselves. Because the products perform as promised, the customer keeps coming back and recommending them to others.

Your Sexy Hair National Account Team is here to support you. We are: VP Jennifer Parks, Marketing Director for National Accounts Doreen Imperial, Director of Sales Lisa Jacobson, Regional Managers Margie Hill and Denise Ottomanelli, District Manager Renee Brandt and Customer Service Manager Vicki Snyder.

Jennifer Parks,Vice President 816.686.4920

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Sponsors

2010 ISBN BRONZE SPONSORS Aerial Company

AG Hair Cosmetics

As a wholesale distributor of professional salon products, Aerial carries a multitude of different hair, skin and nail products, sundries and salon furnishings. Aerial represents everything the salon professional needs to become successful in the beauty industry. Aerial provides the products and salon support to effectively grow your business - from end wraps to irons, education to salon design services.

Use. Love. Repeat. It’s a philosophy AG Hair Cosmetics’ customers have been following since 1989, and for good reason. Founded by Ernst & Young Entrepreneurs of the Year John and Lotte Davis, AG is one of the leading manufacturers of salon hair care products in Canada and is sold in more than 11,000 salons internationally. And this year, AG customers will have even more reason to Use. Love. and Repeat.

Founded in 1912, Aerial was built on solid business principles with a commitment to help our customers grow, in turn allowing us to grow with you. Our founder, Fred Jaeger, Sr., had a vision of building partnerships with the salon professional. His vision is still carried on today. Aerial is proud to offer a large selection of only the highest quality products, with the convenience of multiple Store Locations, a knowledgeable Headquarter Sales Team and a well trained staff of Field Sales Executives. The skills and knowledge of Aerial and our team of associates are at your disposal. Aerial is not just a supplier of products, but a resource of talent and 94 plus years of experience. When you buy from Aerial, you receive more than just products; you gain the service, knowledge and support of an entire company.

AG Hair Cosmetics has not only revamped its logo and added a new tagline, it’s now grouping its products into categories, making it much easier for consumers and stylists to navigate through the brand and find products ideal for their hair type. Whether it’s Curl,Volume, Colour,Therapy, Style or Moisture & Shine products customers are after, AG has added bold, category-specific colours that allow for easy, effortless hair care choices—something retail-focused chain salons can definitely use and love.

And speaking of love, did you know AG was the hair care product of choice at this year’s Oscars—for the second year in a row? From the Oscar and Emmy gift bags to countless celebrity hairstylists and trend-setting A-listers, AG is not only loved by consumers and stylists, it’s loved by some of Hollywood’s top noisemakers. Visit aghaircosmetics.com for more information.

Sponsors

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2010 ISBN BRONZE SPONSORS Barbicide® Founded in 1947, King Research is the global leader in disinfecting and cleaning solutions for salon professionals. Known for their distinctly blue Barbicide® disinfectant solution, the company continues to grow with their new Barbicide® product line including Barbicide® Wipes, Barbicide® Hand Sanitizer and Barbicide® Spray Disinfectant. Headquartered in Milwaukee, Wisconsin, King Research reported more than 50 percent growth from 2006 to 2009, with future plans to expand their business in healthcare, agriculture and education. Visit barbicide.com or call 800.222.8160 to learn more.

Cinderella Hair Cinderella Hair is the developer and manufacturer of professional Hair Extensions, related tools, maintenance products and accessories.

Cinderella Hair’s Hands-On 2-Day sixteen hour training course teaches the theory of hair extensions, client consultation, preparation, application and removal of our strand-by-strand hair extensions.

Cinderella Hair’s superior quality human Remy hair extensions are attached to the hair with a non-damaging organic protein bond.

Cinderella Hair is available in 72 beautiful colors in lengths from 8” to 24” and all types of hair textures including Straight, Body Wave, Euro Wavy and Yaki. Cinderella Hair also offers chemical and fade-free Fantasy Bright and Pastel colors for Chemical-Free Highlights and other enhancements.

Cinderella Hair prides itself on easy to order, same day delivery system which allows the stylist to phone-in to trained friendly customer service staff or use its on-line 24/7 website. Orders received Monday-Friday by 3:00 pm PST will be shipped the same day. A choice of Fedex express or ground delivery is available.

Cinderella Hair’s superior training, high quality innovative products and personal service has made Cinderella Hair a valued and profitable partner for hair salons throughout the United States and worldwide.

For additional information call Cinderella Hair toll free 800.332.9246 or visit cinderellahair.com.

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Sponsors

2010 ISBN BRONZE SPONSORS Direct Beauty Express, a division of BSG Direct Beauty Express offers distribution with personalized service.

The national account division of Beauty Systems Group, Direct Beauty Express represents the finest lines in the professional beauty industry while providing customized support from its experienced team of representatives. Please see Direct Beauty Express to discuss unique ways Direct Beauty Express can improve and support your business.

Farouk Systems, Inc. Farouk Systems, Inc. is a Houston based company that manufactures high quality professional hair care and spa products such as CHI, BioSilk and Sunglitz. Farouk Systems’ uniqueness comes from being a company owned and operated by a team of hairdressers that include over 2,000 educators in over 114 countries. Over 22 years ago, Farouk Shami began Farouk Systems based on a mission and a dream. His mission and dream was to provide his fellow hair artists with a safer workplace environment—free of harsh chemicals, advanced knowledge through education and new professional only systems that could not be duplicated at home. Farouk Systems’ mission statement has always been and still is: Environment, Education and Ethics.

Sponsors

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2010 ISBN BRONZE SPONSORS The Global Keratin Hair Taming System with JUVEXIN™ Global Keratin is an innovative international developer and manufacturer of advanced hair products scientifically proven to deliver healthy beautiful hair. Vanderlei Tibolla, CEO and president, started in 2006 and has since grown the company to be a worldwide industry leader.

Global Keratin products are sold in more than 45 countries and to thousands of hair salons globally. The company invests heavily in research and development as well as advanced education.

A comprehensive training academy has been created in the company’s Fort Lauderdale, Florida headquarters to educate stylists, salon owners and other industry experts.

Global Keratin consistently delivers new and innovative products. The company’s signature product, Global Keratin’s Hair Taming System with JUVEXIN™ is the next generation of keratin treatments. JUVEXIN™ is the only keratin compound scientifically proven to protect and restore hair back to its youthful state. It nourishes and transforms hair inside and out to give women beautiful, smooth, healthy hair every day, with less time devoted to styling and maintenance.

The Global Keratin Hair Taming System with JUVEXIN™ starts with a salon treatment that strengthens the hair and conditions to improve texture and enhance manageability. At home, the nourishing effects continue with a line of JUVEXIN™—based after care products, including Moisturizing Shampoo and Conditioner, Balancing Shampoo and Conditioner, Serum, Leave-in Spray, Leave-in Creme and deep Conditioner, that extend the life of the treatment and maintain hair’s resilience.

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Go Loyal GoLoyal provides an email marketing program designed specifically to help franchises, multi-units and independent businesses retain and build a loyal customer base.

Created to overcome the maxim that ‘once a customer leaves, you never know when or whether that customer will return,’ GoLoyal provides a highly effective customer loyalty program on a local level by utilizing email to drive customers of franchisees or specific locations back to those locations on a regular basis.

GoLoyal’s innovative vision is achieved through the design and deployment of customized email campaigns on behalf of its clients, which can feature anything from product promotions to surveys to specials or discounts, coupons, etc. These campaigns not only place your company in front of your clients on a monthly basis, but through GoLoyal’s automated forward to a friend feature and email club subscription link, assist your company in acquiring new clients. To synergize the effectiveness of our email program, GoLoyal also designs, hosts and maintains both small and large scale websites for franchisees, multi-units and independents.

GoLoyal offers two distinct programs: a full service Custom Email program or alternatively, a User Interface/Email Wizard program, which has been created specifically for franchises and multi-unit organizations, allowing their locations to create on-the-fly emails using pre-approved corporate content, images and coupons.

GoLoyal will be demonstrating its five-step Email Wizard at the conference and strongly encourages all interested parties to set up a speed meeting to learn more.

Sponsors

Contact Sam Hennes at 646.373.6700, sam@goloyal.com or visit goloyal.com/isbn for more information.

2010 ISBN BRONZE SPONSORS GuestVision Technology Solutions GuestVision Software, a product of DBBuilder Inc., was founded in 2001 by Ted Therriault with the goal of providing reliable, enterprise-grade software solutions to the retail industry, specializing in multi-location businesses. After discovering the opportunities present in the beauty market, GuestVision Software was released in 2003, initially focused on franchise walk-in salons. Today, GuestVision spans the beauty industry from chain salons to independent salons, to barbershops and retail locations, and most prominently as a major force in educating the next generation of stylists and technicians as a clinic and curriculum solution to beauty schools. In every part of the industry it serves, GuestVision sets the standard for ease of use, flexibility and capacity.

GuestVision was rebranded GuestVision Technology Solutions to encompass the broad solutions the company now offers to its clients, spanning software, hardware and services.

From custom-built, rock-solid touch screen point of sale devices, to comprehensive consulting services backed by models to make analyzing and optimizing your business easy and effective, GuestVision is much more than software. Whether you want to improve your marketing, to corral your inventory, to automate your enterprise-wide reporting or simply to boost your ticket average, GuestVision not only provides the software tools, but the consulting to guide you. When you are ready to maximize your business, contact GuestVision, the premier source for complete technology solutions in the beauty industry at 1.800.967.0249 or by e-mail at info@guestvision.net.

Hairdreams® Hairdreams® is the #1, luxury brand in hair lengthening and thickening systems worldwide, dedicated to bringing the latest technological advancements in hair extension systems to the professional hair care industry. Hairdreams® adheres to the highest levels of service, quality and standards that meet the ever-changing demands and expectations of its consumers.

Creating New Categories for Hair As the “hair specialist”, Hairdreams® has branched out beyond its premium hair lengthening and thickening systems. It revolutionized the hair extension industry with its Germanengineered, state-of-the-art new LaserbeamerXP to instantly apply hair extensions in a matter of minutes.

Hairdreams® is recognized worldwide as the leading hair extension system offering premium quality 100% human hair in a wide range of standard and customizable hair colors, textures and lengths. Its patented bonding system perfectly blends with client’s own hair and requires minimal daily maintenance. Hairdreams®’ legendary “Special Hair” extensions are carefully hand-selected and offer superior quality that can be re-used and re-bonded. This one-of-a-kind, multi-step hand-selection process results in hair strands that feel as soft and silky as the client’s own hair.

Hairdreams® also offers a wide assortment of hair “solutions” and accessories including Volume+, a special hair thickening system for clients with thinning hair, Hairdreams® Color Strands, fashionable hair strands in bold, bright colors and Effects, a unique collection that offers strands with pearls, Swarovski crystals and metallic beads. Hairdreams® also offers a wet line and hair brushing accessories to maintain their hair extensions on a daily basis.

Sponsors

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2010 ISBN BRONZE SPONSORS HAIRuWEAR Our passion: to inspire women throughout the world to see all of the possibilities of alternative hair and superb hair care.

Our challenge: to continue to bring together the best minds and artistic talent to innovate and create the styles of tomorrow.

Instant Evaluate Instant Evaluate has provided retail technology solutions since 1996 and has specialized in Salon Chains, since 2005. Instant Evaluate’s salon solutions are based upon its extensive experience at helping salon chains better manage their customer service and recruiting.

Salon Solutions Include:

From wigs and temporary pieces to professional hair extensions, HAIRuWEAR® manufactures more hair additions than any other company in the world. HAIRuWEAR® human hair and synthetic collections blend popular style trends with cutting-edge technology to give women the power to instantly transform their hair styles. The HAIRuWEAR® family of brands includes hairdo™— inspired by Jessica Simpson and created by Ken Paves, POP®— Put on Pieces, GABOR™ and Raquel Welch™ Signature Collections of wigs, and Self Help: Care Of Ken Paves line of shampoos, conditioners, treatments and styling products.

Automated Satisfaction Surveys (Phone, Internet, text): • Customers • Vendors • Employee • Course/Instructors • New Store Opening

For chain salon accounts HAIRuWEAR® offers full advertising and marketing support; such as print advertising in national fashion and trade publications, internet marketing, email support, numerous display options and a vast array of point-of-purchase merchandising materials. For more information, please contact Chris Shippam at 877.861.9107, chriss@hairuwear.com or visit hairuwear.com.

Automated Recruiting: • Pre-interviews (Phone, Internet, Text) • Online Job Application • Tax Credit Identification • Custom Assessments Automated Franchise Lead Generator: • Franchise leads generated from survey-takers • High-quality franchise leads at no cost • Proven highly successful • Custom Assessments

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Automated Customer SelfScheduling: • Customers can Self-schedule online • Automated Confirmations (email, text) • Automated Reminders (email, text, automated phone call) Automated Store Locator: • Phone • Internet Instant Evaluate looks forward to showing ISBN members the best and most effective technology solutions to better manage salons.

Sponsors

2010 ISBN BRONZE SPONSORS Macadamia Natural Oil™ For centuries, alchemist and healers worldwide have turned to nature’s rich resources for their medicinal powers. With the oil from the macadamia nut found throughout the South Pacific and the uniquely rare Argan seeds of Morocco, nature has provided some of the most beneficial elements for healthful skin and hair. Macadamia Natural Oil™ products combine the oils of these highly nutritional nuts with special blends of nature’s most nourishing botanicals to formulate the ultimate in hair rejuvenation and maintenance.

Revitalize your hairs natural essence and beauty. Create a protective layer that replenishes and enriches with essential proteins. Enjoy soft, silky, glossy hair without oily or waxy residues.

This is the essence of nature. This is the beauty of Macadamia—the secret to healthy hair.

These incredible products feature two of the world’s most nourishing, valuable natural oils, Macadamia Natural Oil™ and Argan Seed Oil, to provide the ultimate in hair rejuvenation and maintenance. Together, macadamia oil and argan oil replenish the hair’s natural emollients with the high content of essential fatty acids found naturally in both of these exceptional oils. The combined benefits help to nourish and protect the hair from harmful UV rays while repairing hair follicles for improved elasticity and shine.

The Macadamia Natural Oil™ products deeply nourish and revitalize dry, brittle hair by strengthening the hair for improved manageability, and the elimination of frizz and tangles while adding shine without an oily residue or build-up.

Millennium™ by Harms Software, Inc. “2010 will prove to be another exciting year for Harms Software Inc. With the completion of the Education Edition and our continuous advancements within Millennium™ it’s critical to remain innovative and adapt to our clients needs. Our product is unique, our education and support are world-class and we have made Millennium™ synonymous with Growth and Success.” – Founder and CEO, John Harms Harms Software, Inc. not only provides an award winning software but is a company built on a promise to support its clients with a superior level of training, education and guidance that is unmatched in its industry. Harms Software Inc. invaluable business education courses focus on proven growth indicators like staff motivation and increasing client retention. The software is the tool for growth but ultimately the education is the key to success.

Millennium™ also offers a monitoring station, sales statistics, estimated future sales and inventory wizards to help mange and adjust your inventory. These are just some of the tools Millennium™ will give you to monitor and grow your business and with the SpaSalon edition, SpaFolio edition, MedSpa edition and HealthFitness edition the possibilities are endless!

Other exciting Millennium™ features include a powerful appointment book, group booking capabilities, resource and equipment management, data accessibility, a fully integrated client loyalty program, multi location capabilities and a membership program that can automatically post charges to EFT and ACH. To Learn More…

Please call Harms Software at 888.813.2141 or 973.402.9500 and see what Millennium™ can do for your business today.

Sponsors *Data conversions are available from many other software programs.

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2010 ISBN BRONZE SPONSORS MINDBODY, Inc. MINDBODY Business Management Software is trusted by thousands of clients in 50 countries to manage and grow its businesses. Whether you are a small business or a large franchise, you can use MINDBODY to simplify your life, boost your revenues and focus on your clients. Online management allows you to run your business from anywhere in the world, helping you surpass the competition. MINDBODY brings the salon and spa industry the most technologically advanced Business Management Solutions, featuring: ©

• • • • •

Appointment management Point of sale and ecommerce Inventory management Powerful business analytics Staff and client management

P&G Salon Professional P&G Salon Professional helps salons and stylists make beauty dreams real every day for millions of clients worldwide.

P&G’s salon-exclusive brands—including Sebastian Professional®, Wella Professionals®, Clairol Professional®, Nioxin®, Graham Webb®, Back to Basics® and Halo®—are distributed in more than 180,000 salons across the globe. Through unique events such as Wella’s “International Trend Vision” and Sebastian’s “What’s Next,” P&G Salon Professional links breakthrough professional beauty technology with fashion trends and top-notch client service, positioning the salon as the ultimate destination for today’s savvy beauty consumer. Superior products, inspiring education and unique salon business-building programs make P&G Salon Professional a world leader and expert in hair and beauty. Please visit pgsalonpro.com for more on how partnership with P&G Salon Professional has helped salons thrive and grow.

As the leading Online Business Management Software for service professionals around the world, MINDBODY will help you leverage technology to streamline your business and make your services more personalized and accessible to your clients.

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Sponsors

2010 ISBN BRONZE SPONSORS Paul Brown Hawaii Paul Brown Hawaii Marketing, Inc. was established in 1989 and develops and brands professional hair care and beauty products that are distributed and sold throughout the world. Under the direction of Mr. Paul Brown, owner and founder of the company that bears his name, Paul Brown Hawaii offers an array of products crafted and formulated with his passion and inspiration from over 30 years of industry experience. Using local, natural Hawaiian plants and sea extracts are what define product performance for both the stylist and the end-user. For over 10 years, Paul Brown Hawaii has been focused on staying true to the company’s philosophy of creating natural, solution-based hair care products for all hair types, in all cultures.

SalonBizÂŽ The global leader in software technology for spas and salons, Neill Technologies is pleased to announce SalonBiz Central. Beyond booking software, SalonBiz Central drives efficiencies such as HR management, team communications, education, ad hoc reporting, yield management activities and more. Integrate business information, automate best operational practices and share results real-time with your team. Neill Corporation, the parent company of Neill Technologies, has over 65 years of industry experience including successful multi-location spa and salon operations, industry-leading education events, schools of esthiology, cosmetology and massage as well as distribution. Experience the benefit of proven industry expertise delivered through innovative technology. salonbiz.com.

Sponsors

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2010 ISBN BRONZE SPONSORS Salon Centric The nation’s leading distributors have teamed up to create SalonCentric – Everything Maly’s West, Beauty Alliance, Idaho Beauty and Barber, CBS, Marshall’s Salon Services and Maly’s Midwest has to offer, and more.

The accumulated history of these great companies along with the future plans for SalonCentric demonstrate its commitment and dedication to the Professional Salon Industry through SalonCentric ‘s mission as a company – “To exceed the expectations and fulfill the dreams of salon professionals by being the national partner of choice, connecting them to the finest brands, education and business solutions”

Schwarzkopf Professional Schwarzkopf Professional is a global leader in professional hair coloring. Known globally for the very best gray coverage, durability of color result, ease of use and superior education support, Schwarzkopf color is preferred by colorists worldwide. Schwarzkopf retail brands, OSiS for cutting edge styling and Bonacure for prescriptive care by hair-type, are among the most diversion free names in the salon industry. Schwarzkopf’s three US academies, located in Denver, St. Louis and the SoHo neighborhood in New York City, allow salon professionals across the country easy access to its advanced education offerings. Feel free to visit Schwarzkopf online at schwarzkopfusa.com or explore its academy offerings at schwarzkopfacademy.com.

About SalonCentric SalonCentric is the professional products distribution operation of L’Oréal USA. SalonCentric is the premier distribution partner to the professional salon community in the U.S., fully committed to fighting diversion and protecting legitimate channels of distribution.

Focused on a multi-line, multi-channel business approach with professional salon brands, including partner brands, and through hundreds of store locations and field sales activities, SalonCentric connects stylists to the finest brands, education and business solutions to ensure their overall success. SalonCentric has over 3,300 employees and services salon professionals through its network of around 1,150 distributor sales consultants and 700 stores. A multibranded organization, SalonCentric distributes, among others, the following: Big Sexy Hair, Farouk, Framesi, Kenra, L’Oréal Professionnel, Matrix, Mizani, OPI, Pravana, Pureology, Redken 5th Avenue NYC and TIGI.

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The unique needs of ISBN members have been addressed in Schwarzkopf’s National Account program of support specifically for member companies of this association. Targeting the key areas of pricing, education, staff training and transition and promotional support, Schwarzkopf is able to eliminate traditional concerns associated with changing color brands, while significantly reducing annual color inventory expense. Please visit with Schwarzkopf at conference, or contact Mark Webber at 303.434.8523 for more information on Schwarzkopf products and the competitive advantage gained by those who work with Schwarzkopf products.

Sponsors

2010 ISBN BRONZE SPONSORS Shortcuts Software

Shark Fin® Shear Company Shark Fin® Shear Company is celebrating its 10th year in business. Shark Fin® Shear Company’s main focus for 2010 is to continue to work with chain salon accounts throughout North America and provide you with a substantial savings program to offer to your stylists, as the company does with Sport Clips. Shark Fin® Shear Company will offer all chain salon accounts a 30% discount off of our already attractive salon pricing. This exclusive benefit provides the owners a great incentive to offer to both existing and new stylists.

The Shortcuts Enterprise software suite supports leading chain and franchise groups across the world. As the only true provider of powerful enterprise software employing synchronized database technology, Shortcuts effectively manages chains of salons or spas by delivering consolidated information that assists in managing the demands of a growing multi-site business.

Only the Shark Fin® patented handle gives the professional stylist properly aligned nerves and tendons in their hand, which has been proven to greatly reduce and can even eliminate carpal tunnel syndrome, nerve damage and other health related problems caused by improperly fitted scissors!

The demands of multi-location business differ greatly from independent salons or spas. These concerns are core to the benefits provided by the Shortcuts Enterprise suite. From ‘globalizing’ services, staff and clients, Shortcuts Enterprise aims to reduce in-store administration dramatically—centralized database control without the inadequacies of a web-based solution.

Now on the 7th major version, Shortcuts utilizes Microsoft SQL Server technologies combined with the largest and most experienced research and development team in the industry.

Shortcuts is constantly working on new features to keep the award-winning software at the forefront of the industry.

As you know, all scissors are “one size” fits all fingers. Shark Fin® Shear Company has found that most stylists are constantly fighting to hold onto their shears. This is why Shark Fin® Shear Company has developed and patented its Shear Fit™ Finger Fitting System, which is included free with every Shark Fin® Shear.

Being a Microsoft Gold Partner means more than educated and certified development; it means better support and better software. As a gold partner, Shortcuts maintains the highest quality software guaranteed to work in the latest versions of technology and top-of-the-line, multi-tier support for your salons.

Shark Fin® Shears have hand-honed, convex edges and are made from the highest quality 440A, 440-C and ATS-314 Hitachi Japanese steel and are forged. The handles are made separately from the blades and then are hand-welded together, giving its shears excellent balance and “tuneability”.

Aside from the most sophisticated technology, Shortcuts has long excelled in offering top-notch services to the industry. Now expanding that service list to include online services, Shortcuts is turning businesses on 24 hours a day, 7 days a week with services such as:

With Shark Fin® you will find the world’s most technologically advanced shear in the world today as well as great customer support and service!

• • •

BookME™ Online Booking Call Center Application Set & Forget™ Email Marketing

Sponsors

Shortcuts stands behind their products and services with a 24/7 technical support team.

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2010 ISBN BRONZE SPONSORS Takara Belmont USA, Inc. Takara Belmont USA, Inc. is the world’s largest manufacturer and designer of salon and spa equipment.

From classic to contemporary, the Takara line goes beyond just salon seating to include everything from retail displays to facial machines and pedicure spas. No other manufacturer can match the breadth of line, outstanding design, quality, service and discounts that Takara offers.

Wahanda Wahanda is building the most comprehensive e-commerce marketplace and online resource for beauty, spa, health and wellness consumers across the world. Wahanda was founded two years ago in Europe by internet and hospitality industry veterans from Yahoo! Search, Travelocity, Four Seasons Hotels and Skype, and has now launched a US service specifically tailored to the American market.

What does this mean to you?

It means that you can rely on a single source for all your furniture and equipment needs. It also means that you will be working with the company that supplies more chain operations with more products and services than most other manufacturers combined.

Every Takara Belmont design center throughout the country employs experienced professionals who offer services including space planning, interior design, furniture and equipment selection and financing. Takara Belmont has a proven track record of working with some of the best salons and spas in the world to achieve well-designed, highly functional environments. Takara Belmont designs earn national awards year after year.

Put Takara Belmont’s expertise to work for you as you plan your growth strategy, and you too can benefit from Takara Belmont’s experience in helping chain salons grow and flourish.

Takara Belmont’s management team looks forward to meeting you and learning more about your business.

You can also visit Takara Belmont’s newly designed website at takarabelmont.com.

Takara Belmont USA, Inc. Today. Tomorrow. Always.

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Wahanda provides easy-to-use and free platforms for businesses and professionals to drive more customers and sales through this online channel. Wahanda helps businesses better market themselves online through: •

•

•

Free and deep searchable business profiles (listings, treatment and service menu information, staff profiles and more); Free community tools that help provide valuable feedback and differentiate providers through rich, interactive content (ratings, reviews, blogs, editorials, PR & press archives); and Intuitive and flexible e-commerce engine that drives online sales and customers 24/7, 365 days a year (offers, coupons, online appointments, bookings, gift certificates).

Wahanda will be aggressively expanding and promoting its unique online offering to consumers over the coming months, and is looking forward to working in partnership with all ISBN attendees.

Many ask about its name “Wahanda”, which is a Native American word that means “The Great Spirit Creator” – the company feels that this perfectly encompasses what it’s trying to do, which is to create a compelling marketplace and resource.

Sponsors

2010 ISBN BRONZE SPONSORS YOUR NAME® Professional Brands Glamorous, wearable colors. State-of-the-art, highest quality skincare. The best of the best.

Made just for you.

Put your name on professional color, mineral makeup and skincare in formulations and packaging your clients can’t resist. Select from the most luxurious colors and tools, custom decorated to express your style and passion.

Over 30 years of the company’s success has taught YOUR NAME® how to further yours. Our marketing, education, merchandising and branding expertise will help ensure your profitability.

YOUR NAME® It’s Simple. It’s Profitable. It’s Yours.

Sponsors

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Save the Date!

ISBN’s 2011 Conference The Ritz-Carlton, Amelia Island May 15-17, 2011