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Asia-Pacific #
Edition April 2013
13
Headquarters Asia-Pacific is > Malaysia the Asia-Pacific Magazine for Association Executives. Supported by UIA, the Union of International Associations. Published 4 times a year: April, July, October, December.
Darren Ng A driving force in the Asian-Pacific meetings industry
UIA Choosing the right venues
HQ ASIA PACIFIC The Asia-Pacific Magazine for Association Executives Profile
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> Contents
Association Days are coming to Asia
Colophon HAP or Headquarters Asia-Pacific is a niche publication for local, regional and international associations based in AsiaPacific and dealing with the organisation of worldwide congresses. Published 4 times a year. Circulation: 2,500 copies in 14 different countries. Subscriptions Subscriptions amount to 85€ (all incl.). The online version of the magazines is available at www.headquartersmagazine.com Editor in Chief Marcel A.M. Vissers T. +32 (0)3 226 88 81 marcel@headquartersmagazine.com Managing Director Cécile Caiati-Koch T. +32 (0)2 761 70 52 cecile@headquartersmagazine.com Account Manager – International Sales Kelvin Lu T. +32 (0)2 761 70 59 kelvin@headquartersmagazine.com Managing Editor Rémi Dévé T. +32 (0)2 761 70 58 remi@headquartersmagazine.com Contributors Jenny Salsbury Katie Lau
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Marcel A.M. VISSERS Editor in Chief
In my previous comments, in HAP12, I wrote extensively about what an Association Day is. It is in fact a European term that refers to a special education day for association executives during an MICE trade fair.
Today I would like to take you a step further and write about an Asian Society of Association Executives (AAAE). In the interview I had with Darren Ng (p10) we learn that all TTG exhibitions (Bangkok, Shanghai, New Delhi) now have an association day. The competing trade fair organiser Reed Exhibition did the same for its fairs in Beijing and Mumbai. This is a great development for the development of the association market in Asia. Now we only need to wait to see how these new association days will be implemented and to which extent they meet the needs of Asian associations. In Europe, we can say that one fairly successful association day has survived, and this is the one at IMEX in Frankfurt. The success of these days depends to a great extent on the organiser’s attitude (what are his intentions?) and the content of the programme. The same is happening in Africa. The MICE trade fair Meetings Africa in Johannesburg also has its association day which was fairly successful, but it still needs a lot of work like in Asia. It’s a good start. In Africa they are also working on an Association for Association Executives that follows the example of the ESAE (European Society for Association Executives). The most successful professional association for association executives is the American Society of Association Executives (ASAE) with more than 22,000 members. In Europe, Asia and Africa, and eventually Latin America, we can only dream of these numbers. Establishing such an association is not a piece of cake, in fact it’s quite a challenge. » More stories on www.headquartersmagazine.com
Contents GENERAL News 4 Association portrait 6 Research 8
Cécile Caiati-Koch
Rémi Dévé
Kelvin Lu
COVER INTERVIEW Darren Ng
10
UIA Choosing the right venues
12
DESTINATION Geneva, Switzerland 14 Indonesia 16 Berlin, Germany 19 Basel, Switzerland 20 Australia 22
3
> Fair
AIME
The central meeting place for Asia Pacific Technology, Innovation and Education were key topics for the Asia-Pacific Incentives and Meetings Expo (AIME) this year, celebrating its 21st anniversary. A combination of educational platforms and tech-savvy initiatives were introduced as components to make AIME 2013, a centre of excellence in adding value to the overall visitor experience. ‘Education is a key driver for our show and every initiative was strategically minded to make AIME the central meeting place for the business events community’ says Sally De Swart, Exhibition Director for AIME. The show attracted over 500-hosted buyers spanning from 31 countries including some international and regional associations with an increased effort to target Asian association clients. ‘Associations are time poor and budget focused so the opportunity to be a hosted buyer at AIME makes it both a cost effective option and a time-efficient exercise’, says De Swart. ‘If they are planning an Asia Pacific meeting one year or an international meeting the other year, they can cover all their future planning for all markets in one show in one year.’ AIME was one of the 50 events happening in Melbourne as part of Australia’s inaugural ‘Business Events Week’ to showcase 4
Australia’s billion- dollar business events industry. Official launched by the Federal Minister for Tourism, the Hon. Martin Ferguson AM MP and organized by the newly rebranded, Melbourne Convention Bureau (MCB) the owners of AIME, the inaugural event brought together members of the public and the broader business events community to wider the understanding of business
organization was delighted to be taking the lead on Business Events Week and that it was fitting that during Business Events Week, AIME would be celebrate its 21st anniversary. New dates for AIME 2014 have yet to be released however Ms. Bollinger says that there are new strategies that they are working on with Reed to explore new opportunities.
AIME attracted over 500 hosted buyers spanning from 31 countries including some international and regional associations with an increased effort to target Asian association clients events and its overall contribution to the State economy. ‘Business Events not only generates economic wealth and export opportunities, but also assists with job creation and encourages research and innovation, raising global awareness about the achievements and capabilities of our scientists, academics and practitioners’ said Karen Bollinger, CEO of the MCB. Ms. Bollinger said that the
So watch this space ! For more information on AIME and the MCB visit: Asia-Pacific Incentives and Meetings Expo (AIME) www.aime.com.au Melbourne Convention Bureau www.melbournecb.com.au
> News
ISMRM in Singapore in 2016
2013 Meetings Industry Fairs
The International Society for Magnetic Resonance in Medicine (ISMRM), the world’s largest professional association dedicated to promoting innovation, development and application of magnetic resonance techniques in medicine and biology, has selected Singapore as the venue for its 24th Annual Meeting & Exhibition. The seven-day conference will be held 7-13 May 2016 at the Suntec Singapore International Convention and Exhibition Centre. The event aims to draw some 8,500 attendees to Singapore from more than 40 countries. www.suntecsingapore.com
Meetings in Yokohama on the rise in 2013 The Yokohama Convention & Visitors Bureau (YCVB) announced major international meetings scheduled for 2013. The list includes the 5th Tokyo International Conference on African Development - TICAD, the second time for the city. Jointly organised by the Japanese government, United Nations, UNDP, and the World Bank, TICAD has become a major global framework for Asia and Africa to collaborate in promoting Africa’s development. Other international meetings scheduled in 2013 are the 28th International Congress of Chemotherapy and Infection, the 12th International Wheat Genetics Symposium, and the 12th Annual World Congress of the Human Proteome Organisation - HUPO2013. www.welcome.city.yokohama.jp/eng
BCEC on Grey Street celebrates successful first year One year after opening, BCEC on Grey Street, Brisbane Convention & Exhibition Centre’s five level boutique expansion is celebrating a successful first year of operation. Specifically designed to meet increased market demand for smaller and medium sized meetings, conference organisers have praised the iconic design and boutique nature of the venue citing its unique flexibility, functionality and ability to ‘own’ an entire convention level as significant factors in their decision making process. In its first 12 months, the Grey Street venue hosted 73,000 delegates and guests at 470 events including 58 conventions, surpassing initial expectations, with a further 63 convention bookings for 2013. www.bcec.com.au
Jenny Salsbury
CNCC Executive Created Beijing Ambassador Managed by the Beijing Convention & Visitors Bureau, the ‘Beijing Congress Ambassador Program’ is designed to brief Beijing based academic and professional executives on the key points about the city so they are able to promote China’s capital as an ideal location for international meetings. The CNCC was honored for their work done in the international association arena, a ‘first’ for any professional venue in China, and on being created as a Congress Ambassador CNCC’s International Senior Director, Jenny Salsbury said ‘I am deeply honored to be made an Ambassador of this incredible city, Beijing. With many opportunities to offer those wishing to forge relationships with their counterpart organizations it’s a great time to bring meetings to China’. www.cnccchina.com
IT&CM China // 17-19 April 2013, Shanghai // www.itcmchina.com IMEX // 21-23 May 2013, Frankfurt // www.imex-frankfurt.com AIBTM // 11-13 June 2013, Chicago // www.aibtm.com IT&CM India // 20-22 August 2013 New Delhi // www.itcmindia.com CIBTM // 2-4 September 2013, Beijing // www.cibtm.com IBTM India // 12-14 September 2013, Mumbai // www.ibtmevents.com/IBTM-India IT&CMA and CTW Asia-Pacific // 2-4 October 2013, Bangkok // www.itcma.com IMEX America // 15-17 October 2013, Las Vegas // www.imexamerica.com EIBTM // 19-21 November 2013, Barcelona // www.eibtm.com
Yokohama
Gwangju to host the 2015 IDA Congress The International Design Alliance (IDA) announced the appointment of Gwangju (South Korea) as the next host city of the 2015 IDA Congress. The city was selected based on the strength of its bid, co-led by Korea Craft & Design Foundation and Gwangju Metropolitan City during an international competitive bid process, which began in September 2011. The upcoming event in Gwangju will be the third iteration of the IDA Congress, which was established to engage a dialogue between designers and non-design stakeholders. www.idacongress.com
BCEC on Grey Street 5
> Association portrait
A talk with Simon Coburn AUSVEG has grown and expanded in size and effectiveness rapidly in the past three years. With a strong political presence and a recognised media profile, the Australian association representing vegetables and potatoes around the country is increasing its public profile and advocacy work. Simon Coburn, National Marketing Manager, tells us more about how the organisation operates.
HQ: Could you briefly present AUSVEG? Simon Coburn: AUSVEG is the Peak Industry Body (PIB) representing vegetables and potatoes across Australia. Traditionally, we have focused on the communication of research and development (R & D) outcomes to the growers we represent, however we have now expanded our operations to include advocacy on issues affecting our industry, including agri-political lobbying and increasing our media profile. AUSVEG has expanded recently to include a program focusing on the communication and practical implementation of potato R & D to potato growers. AUSVEG continues to run the industry’s most successful annual event, the AUSVEG National Convention, Trade Show and Awards for Excellence, which attracts the largest single gathering of industry representatives each year. HQ: What challenges has the association overcome over the years? Simon Coburn: One of the most challenging issues as an association is to achieve satisfactory outcomes on a political level in order to ensure that we can maintain a vibrant, sustainable long-term future for our industry, when too often the needs of other industries take priorities. As an association, we don’t always have the resources to fight multiple battles and we are an industry 6
that always has many challenges, not least of which is extreme weather conditions. Addressing issues such as cheap imports and the strong Australian dollar, biosecurity and pest threats, and the market dominance of the retail duopoly are just a few of the issues that face our industry in which we are active on. HQ: Tell us about the events AUSVEG organises. Simon Coburn: AUSVEG runs several meetings and events throughout the year, some of which occur on an annual basis, others which are operated as the need arises. Each year, we run a series of Levy Payers meetings, which essentially involve the communication to the growers of how the levy that they pay has been spent and the outcomes of any R & D. It is also an opportunity for them to voice their thoughts and ideas on ways in which the levy can be invested. We also run the AUSVEG National Convention, Trade Show and Awards for Excellence on an annual basis, which is the largest event in the horticulture calendar. The Convention comprises a large trade show, an impressive array of international and domestic speakers, an exciting and varied social program for networking, and the National Awards for Excellence, recognising the contributions and dedication of our industry’s outstanding achievers. The Convention is
a vital industry event bringing together all facets of the industry in an opportunity to develop it for the future. HQ: How do you decide where to take your events? Simon Coburn: The decision process will be dependent on the event that is being organised. There may be several internal discussions on destinations to settle on the most appropriate place. It will quite often be tailored around growing regions, to provide the best access for the local growers. High grower population regions are quite often an attractive option, as higher numbers of attendees are likely and it is also important to consider peak growing seasons and times of days as to when and where meetings may be held. It is notoriously difficult for growers to take any substantial time away from their farm, and it is important that we minimise these interruptions where possible.
> Association portrait
As a national body, there is an expectation to hold meetings around the country and that will figure into any decision we make. On larger events, such as the AUSVEG Convention, there is a range of issues to take into account. As the event is national and will be relevant for all commodities in all regions of Australia, it is important to hold it at a time of year that is not in peak growing times for the majority of commodities. As the event is promoted as a ‘holiday opportunity’ as well as the Convention, weather conditions are relevant and the host city as a tourist destination is also considered. The whole package needs to be viewed on its merits, that is, the cost of holding the event, the destination city in terms of attractiveness (weather, things to do etc) and the location of previous events. HQ: With what kind of venues do you usually work? Simon Coburn: Firstly with respect to the Convention: as the event has increased in
With respect to other meetings and seminars, the requirements for venues will be varied depending on the size and location of the meeting. HQ: What are the latest trends in the association industry according to you? Simon Coburn: Without having a whole lot of involvement in other association’s congresses, it seems to me that in an economy where purse strings are being tightened, associations are having to search around for the best possible financial arrangements, yet still providing an exciting and varied event. The trend appears to be shifting to a simpler approach for organising events. HQ: Tell us about one memorable AUSVEG event. Simon Coburn: In 2012, we held our annual Convention at Wrest Point Hotel Casino in Hobart. This was a memorable event for two reasons. The first is that Hobart is rich in Australian and British history and is a fantastic
In an economy where purse strings are being tightened, associations are having to search around for the best possible financial arrangements, yet still providing an exciting and varied event size and demand, we are limited to venues that can cater for our size. The trade show has expanded to a large size, with the display of large machinery and trade show space is now at a premium. It is important that the venue can cater for large displays. As it is the one time of the year where all sectors of industry come together, there are several meetings that take place, often concurrently. As a result large numbers of meeting rooms of varying sizes are required at the same time as the Convention runs. Unique rooms within the venue are also appealing, which can be used during the social program.
backdrop for an event such as ours. It was easy to utilise the city to host a range of events that play on the ‘Tasmania’ theme. The second reason was because of the cooperation and professionalism of the Wrest Point team, from the organisational and the behind-the-scenes team through to the front of house operational team. The entire organisation were extremely professional and willing to work with us on every aspect of the Convention. Nothing was considered ‘too hard’ and from an organisational point of view, this assisted in making the event seamless. www. ausveg.com.au
7
> Research
A European in Asia Expectations of New Markets and New Ideas from some Established Markets Since Europe discovered the excitement of Spices, Silks, Tea, Porcelain and many other luxurious products Asia or Asia Pacific has been seen by Europeans as a really exotic location with many and varied expectations according to the particular country’s exposure which is usually through the Colonial history of that particular country. Text Jenny Salsbury
The French, for example, know more about Indochina, the Dutch are very aware of Indonesia, the British have strong connections with India, Hong Kong, Malaysia and Singapore, the Portuguese are aware of Goa and Macau and the Spanish the Philippines… and there are many more trade links around the region. Some of these locations and destinations have had extremely well developed tourism products and specialist convention industry services to welcome European visitors for many years and direct non-stop flights starting in the 1980’s have brought the region much closer to Europe and made it very much more accessible for shorter trips, including incentive groups and conference attendance. Today there are new regions opening up with new opportunities and they don’t all work in the same smooth way that has been clearly led by Hong Kong and Singapore in Southeast Asia or by Japan in North Asia. Asia as a region represents the fastest growing location for international conferences according to the ICCA data. International organisations reaching membership saturation point in the developed markets of Europe or North America, not to mention facing shrinking budgets due to austerity 8
measures with their traditional sponsors, are turning to look at the Orient which is flourishing economically and funding really fast expansions in developing countries China, for example, is building 2,500 new Health Care facilities by 2016 all of which have to be equipped, have services established and staff trained, as part of the total upgrade of the health systems in the country – a fact that will not have escaped many of the healthcare equipment providers and sponsors of medical meetings. In addition the professional training in Asia increasingly involves either localised modules of well-respected international educational establishments or actual attendance at the leading academic institutions in Europe or North America and has done for many years. These internationally accredited professionals are now reaching senior positions in their own countries and are increasingly sitting on Boards of not only the regional organisations in their particular specialisation but also their international societies, federations and associations. These contacts are invaluable for international organisations wishing to forge links within the Asian region and will form the basis of the invitation process to bring
the meetings or events to their respective countries. All over Asia it’s not what you know it is who you know which will open up the support, welcome and many other opportunities to develop new products, events, learning modules and therefore in turn further outreach programs and expand membership.
Different perspectives Just as Europeans find it hard to understand how Chinese visitors can see ‘Europe’ as one place that can be covered in 5 days Asians are confused by Europeans not understanding basic country differences within Asia and, yes, we Europeans do all look alike to some of the Asians you are likely to meet. Generally, Europeans focus heavily on what they refer to as ‘safety and security’ they find it very hard to understand that most Asian countries are extremely safe, chaotic maybe, but very safe for foreigners. Asians do have to spend time re-assuring meeting planners coming to the region regarding these issues but on the whole Europeans are a lot more understanding of the Asian ways of making locations and venues secure than their North American counterparts… After all, at home they are very used
> Research
States Monimita Sarkar of KW Conferences a PCO in India: ‘In Asia the team involved in the process is often larger, since it is a hierarchical society, whereas the team from Europe may have one or two persons on the team only. In the East it is customary to actively engage with the other party prior to closing a contract. However, for Europeans there is a distinct separation between work and off work hours, therefore long dinners etc. can become very tedious. At the opening stage of the negotiation, it is more important to understand each parties point of view rather than displaying an urgency to close the contract. Europeans therefore need to allow for more time.’
to regularly and easily switching countries, cultures and languages with all the expectations that brings.
Remembering that typically contracts in Asia in newly developing markets are continuously negotiated even after signing Moni adds: ‘Europeans need to remember that contracts are not sacrosanct when signed. It is regarded as a flexible and organic document which can change as per requirement. Europeans can show flexibility, by being open for renegotiation in the future.’ In the working environment of the developed markets of Asia there is actually little difference to other international cities and
Asia as a region represents the fastest growing location for international conferences according to the ICCA data However, when it comes to food many Europeans misunderstand the essential environment for exchange, recognition and respect that sharing a meal brings - and with excellent varieties of cuisine! Very used to a diminishing budget for Food & Beverage and a growing budget for AV, IT and technical services organisers ignore their Asian counterpart recommendations for gala dinners, entertainment and multicuisine buffet stations at their own risk. Typically in the Asian region, with their collaborative societies and hierarchical organisation structures, European organisers are often surprised at the large numbers of people involved in the local organisation of events and decision making, they are also sometimes bemused at what often seems to them like frequent repetition. This can really affect the contracting process.
these markets are truly competitive in the international arena and amongst the leading convention destinations of the world. Weemin Ong of Marina Bay Sands in Singapore is a big fan of the international planners and he rightly points out: ‘European and North American planners are very very easy to work with due to their professionalism and experience, we in Asia should question the oversung cultural factor and ask why we are not paying more attention to business factors like ROI and Cost benefit analysis amongst other fundamentals of conducting business.’
Importance of protocol Thus the importance of protocol may be new to many Europeans who perhaps feel that it seems like a bureaucratic process. Some countries, in particular Japan, Hong Kong and Singapore present plans in an extremely punctual and precise manner
and there really is no difference to working with any other international location, whilst in other countries this can seem to be a very uncertain process. One area where protocol can be felt is in the use of culturally significant venues, there is often a reluctance to use these in Asia compared to the ease of access to castles, museums etc. in Europe. Echoing many Asian situations Meg Kuroyanagi and Kayo Nomura of PCO Congress Corporation in Japan state: ‘Although we have been able to offer attractive venues, there is a greater custom in Europe to open up culturallyimportant buildings to events, such as museums, historical homes, etc. In Japan, the reason why it doesn’t happen so readily is maybe due to the fact that most of our historic and protected/culturally-important buildings are made of wood, and so are delicate in nature. In Kyoto now, there are temples who do allow parties, but it requires delicate negotiation, and there are limitations to what parts of the compound can be open.’ Technology is often expected by Europeans to be really advanced - ‘after all, isn’t most of the equipment made there?’ they ask. In reality, due to lower wages, labour saving devices and electronic processes are not as prevalent as Europeans may expect requiring individual event set up rather than built in equipment. Following a common theme Meg states: ‘European planners may expect that venues and convention centres will have full wireless capability, but here in Japan that is not the case, and temporary networks need to be set up. These services are on the increase but free Internet access in public areas is not as readily available in Japan.’ This service does vary a lot across Asia and is developing fast, there are some outstanding exceptions in Singapore and Hong Kong, two of the most developed cities in the region. In summary, what European planners and delegates seem to enjoy most are the very different cultural experiences they can have, in a very safe country, that is clean and, sometimes, very punctual. Working closely with and being guided by local counterparts working in Asia can be incredibly rewarding if an open mind is applied to developing the relationships. 9
> Cover interview
Darren NG
A driving force behind Asia’s meeting industry Europeans know everything about the European Meetings Industry Fairs and Association Days. However, are Asians and Europeans aware that a kind of Asian IMEX or EIBTM also exists since 1993? The man who made all of this possible is Darren Ng, the Managing Director of TTG Asia Media. Darren Ng is not the kind of person who brags about everything he does, but he does know how to deal with the trade press. A man of initiatives, communication and stamina, he has been instrumental in getting the Asian meetings industry on the map. In this interview, he gives us some background information on the history of the Asian meetings industry and how it developed. Interview Marcel A.M. Vissers HQ: In 1993, I got my first invitation from TTG based in Singapore for a fair called IT&CMA to be held in Hong Kong. Were you already there? Darren Ng: Yes, that was twenty years ago and the invitation for you to attend the first IT&CMA did come from us. I was a key member of the pioneering team, although my main role was then Publisher of the Travel Trade Publishing group. HQ: I described you in my editorial of Headquarters #52 (November 2012) as Asia’s Ray Bloom. Is that a title you find becoming? Darren Ng: To be really honest, I’d rather stick to Darren, as I like to think of the uniqueness of TTG’s position in Asia. Ray Bloom, of course, has done a lot for the global meetings industry – could I suggest, instead, I describe myself as ‘ the driving force behind Asia’s leading international MICE events’? HQ: IT&CMA has been around for 20 years now. How has this exhibition evolved over two decades? Darren Ng: IT&CMA was born in 1993 when MICE was still a relatively new concept. We saw that the industry needed an event of such nature, took the plunge, and launched 10
it. Even in the event’s formative years, IT&CMA was considered cutting edge as it offered features such as pre-scheduled appointments and on-site appointment scheduling. Today, we’re proud to say IT&CMA boasts the strongest representation of Asia-Pacific MICE suppliers, compared to any other show in the world. Over the years, we’ve also recognised the benefit of synergy with complementing segments such as Corporate Travel and Luxury Travel. In 2004, IT&CMA and then seven-yearold CTW Asia-Pacific co-located for the first time. This proved to be very successful. Now, IT&CMA and CTW Asia-Pacific is The World’s Only Doublebill Event in MICE and Corporate Travel. The event also introduced a Luxury Travel component in 2012 and we aim to continue growing this new segment. In addition, we’ve recognised the value of education and networking components, and have worked closely with industry partners to include these features into our programme. IT&CMA and CTW Asia-Pacific now
Darren Ng
has multiple partnering events taking place in conjunction with the event. This includes certification courses by GBTA, AuSAE and CSAE, workshops by ICCA, IMEX-MPI-MCI’s Future Leaders Forum, and, for the first time this year, an Association Day with MCI Group. The array of peripheral activities taking place will continue to grow as we expand our partnerships. Being able to do this well will add value for our delegates, as the event truly brings the industry together with opportunities to explore business, learn and network. HQ: Tell us about the positioning of the show in Asia. Darren Ng: When IT&CMA was first launched, the MICE industry was still in its infancy. Many Asia-Pacific destinations at the time had no convention bureaus dedicated to MICE business.
> Cover interview
Bangkok
New Delhi
As IT&CMA grew, it coincided with the growth of MICE, and many tourism authorities in Asia-Pacific began to recognise its potential and started setting up convention bureaus. I’m thinking about TCEB (Thailand), MyCEB (Malaysia) and MEHK (Hong Kong), while new MICE destinations such as Macau and Korea also emerged. The MICE industry in countries where IT&CMA was held (Hong Kong 1993 to 1996; Malaysia 1997 to 2001; Thailand since 2002) has developed very rapidly and other countries which were swept along are also growing strongly. Throughout this entire time, IT&CMA served as a central force, as this significant annual event promoted industry growth.
Europe has a lot to benefit from Asia’s growth in the MICE industry. Europeans now have more options outside their home market Today, when much of the Asia-Pacific region is MICE and Corporate Travel savvy, IT&CMA and CTW Asia-Pacific continues to be at the
forefront of the industry’s development, providing opportunities for future growth and expansion. HQ: Three new similar exhibitions have seen the light of day over the years. Was that necessary? Why not have one major exhibition for the whole of Asia? Darren Ng: IT&CMA is about promoting Asia-Pacific to an international audience, and for international destinations and suppliers to reach our Asia-Pacific buyers. The launch of IT&CM China in 2007 and IT&CM India in 2012 recognised the immense potential and power of China and India as individual markets. It’s just made sense for them to have a dedicated event on their own, promoting inbound, outbound and domestic opportunities. And bringing a show to a destination not only allows the world to experience its offerings, but at the same time gives the host country greater accessibility and visibility to the rest of the world. HQ: Is Asia competing with Europe in the field of MICE to your opinion? Darren Ng: I think Europe has a lot to benefit from Asia’s growth in the MICE industry.
Europeans now have more options outside their home market, as Asia’s offering is unique in many ways, especially in terms of culture, gastronomy, heritage, landscape well, the overall experience is completely different! And let’s not forget Asia offers excellent value for money. Furthermore, a growing demand for MICE products and services by the Asia-Pacific also bodes well for the European market. HQ: I’ve heard that Association Days are being held throughout the different exhibitions. That’s a new development for Asia. How important have associations become for Asia? Darren Ng: Associations have grown in importance and we expect this to surge even more. In terms of associations’ economic motivations, coupled with the growing sophistication of MICE facilities in Asia, associations are already impacting, and will continue to impact the MICE industry in a big way. As Robin Lockerman, President AsiaPacific & Americas of MCI Group, says: ‘The association sector is growing in Asia and association executives are looking at opportunities to learn, network and exchange’. In recognition of this, we have introduced an Association Day at all three IT&CM Events (IT&CMA and CTW Asia-Pacific, IT&CM China and IT&CM India), and MCI Group is one of our partners in this initiative. IT&CM China will take place 17-19 April 2013 in Shanghai IT&CM India will take place 20-22 August 2013 in New Delhi IT&CMA and CTW Asia-Pacific will take place 1-3 October 2013 in Bangkok 11
> UIA
Finding the right venues
What city will I next select? The minute you ask yourself this question, you are already thinking of why you will have to eliminate the other many suitable venues and you know you’d better make the right choice and be ready to defend it! Text Danièle Vranken, Secretary General of FAIB
What to expect from a destination? Because it features the ‘catching’ aspect of the programme, it should attract or intrigue, but at least interest a large majority of delegates. Indeed, the location of an event is generally one of the first questions one is asked. By definition, participants travel a lot, have little to no time to spare but still expect the trip to be worth the while. 12
This starts making the life of a congress organiser already less easy, and gets the elimination process into motion. The selection procedure should include, as a basic principle, a site inspection of the venue(s) prior to making the final decision and avoid disappointing experiences... The major criteria for choosing a destination are:
Accessibility: delegates must be able to travel from their home country without wasting precious time in airports/train stations waiting for connections or struggling through a harassing journey where all that can will go wrong, and will definitely put them off from attending any of your future events as negative experiences are often assimilated to the organisers in their minds… The interesting aspect of the location is key in attracting delegates and their partners to stay or join the social programme which is often a unique opportunity to meet with peers in an informal yet fruitful way.
UIA|Union of International Associations
It is up to the conference organiser to create such a subtle atmosphere by selecting places for the social events which will facilitate contacts, whilst giving a general overview of the places visited. Here again, it is a matter of striking the right balance and my personal recipe would be: not too many museums or exhibitions, comfortable transportation means, pleasant / unusual sites and, above all, good food in a nice place… Generally speaking, conference delegates do not wish to be considered as ‘tourists’ yet like to experience original discoveries. The venue: Depending on the number of delegates, associations often opt for a suitable hotel, preferably typical of its region, that participants will remember. However, hotels also have to meet strict quality criteria for meeting facilities (e.g. size, comfort and equipment, general amenities) and be fully equipped to cope with all aspects of the conference, in particular audiovisual requirements (now taken for granted) but as importantly ensure top quality of service. Once your basic needs (location, capacity, number of rooms, meeting/catering facilities) are secured, your checklist for hotel/ venue site inspection should include: • General condition of the venue; access, parking, gardens, lobby, interior decoration, furniture, toilets, etc.; • Flexibility to adjust layout/capacity… of all conference space to last minute changes; • Good visibility within meeting spaces (no pillars), control natural /artificial (dimmer) light if applicable; • Check possible nuisance sources (noise, kitchen smell, smoke from dedicated areas…) and ensure that no refurbishing work is planned during your stay; • A/V equipment (whether outsourced or in-house): wi-fi in meeting rooms; adequate microphones and public address; appropriate screen visible from whole room.
• Put yourself in your delegates’ shoes when checking guest rooms, free wi-fi facilities (or clarify details about costs), wi-fi areas free of charge, opening hours of public areas (restaurants, bars, business centres…) To avoid loopholes, it is essential that all partners (be it hotel(s), PCOs/DMCs, conference centres, restaurants, sites visited, etc.) receive clear instructions from one central interlocutor on the organiser’s side that make their work easier and measurable. What is also key is that the selected hotel/
• Also check with your insurance broker if it is worth considering an event cancellation insurance.
Key role of convention bureaux Consulting the local convention bureau should be one of the first moves when selecting a destination. Their neutrality makes them a valuable interlocutor in recommending a venue, social event activities, involving local dignitaries, extending various kinds of supports, including the indispensable site inspections.
In a nutshell, the key words in event organising are ‘partnership’ and ‘professionalism’ which are essential in making your event successful! venue - and in general all parties involved in the organisation - cooperate in close partnership to make the event a success. There is nothing more frustrating for a meeting organiser than having to constantly be in conflict with hotel management or staff to get the right level of service instead of being able to fully concentrate on delegates and on the smooth running of the event itself. A few tips of items to include/not underestimate when preparing your event: • Read the proposed contracts very carefully, particularly concerning the penalties foreseen for rooms/space blocked for you but not, finally, taken up or used for your event (consider including in the initial contract a clause whereby the supplier agrees to provide you with a booking list clearly showing that any space not used by your people and about to be charged to you has not been sold to another party). • Remember to subscribe an organiser’s liability insurance as most venues will turn back to the organiser in case of incident (even by one of your delegates).
Budget Nowadays, the budgetary constraints have of course an important impact on selecting a destination / venue. However, what really matters is the value for money criteria that can justify a somewhat higher fee for better quality. When preparing their proposal, suppliers, PCOs and/or DMCs should closely liaise with their prospective customer to assess the adequacy of the offer and prices. In a nutshell, the key words in event organising are ‘partnership’ and ‘professionalism’ which are essential in making your event successful! Anticipation and consideration of a Plan B to ‘worse case scenarios’ goes without saying … The FAIB is the Federation of European & international associations operating in Belgium; its 275 members organise many events of varying size, audience and budget. For further details: Danièle Vranken, Secretary General FAIB, t. +32 2 641 11 95 http://faib.org
For information about UIA, please visit www.uia.org
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©GeneveTourisme
©GeneveTourisme
> Geneva
Geneva through my Asian eyes With the Asian business travel market expanding significantly over the years, a growing number of Asian meetings organizers are considering hosting their events outside their home countries. Geneva is one of the European destinations that aims to tap into this emerging market. Last December, I was invited to experience Switzerland’s secondlargest city as an Asian visitor for three days. Report Katie Lau
Geneva for Asian delegates Within hours upon my arrival I met Anja Loetscher, director of Geneva Convention Bureau, who told me about promoting Geneva as a meetings destination for Asian clients. ‘China is likely to overtake the US as the biggest business travel market by 2020,’ Mrs. Loetscher said, quoting from the TTG Asia report. ‘China and India are the two big meetings markets of the future and we have been actively promoting our destination in both since two years’ she added, as she was just back from sales calls in India. For Asians, Switzerland holds a special appeal and Geneva is a unique Swiss destination: a breathtaking natural setting, easy luxury shopping (chocolate, luxury watches, cigars, anyone?), flawless customer service, excellent location with an efficient train and rail network, a strong humanitarian tradition and cosmopolitan culture (almost everyone speaks English). All of these, Mrs Loetscher said, are exactly Geneva’s strengths.
Anja Loetscher’s Asian expertise With 17 years’ experience living in the AsiaPacific region including Bangladesh and Hong Kong (where I’m from), Mrs Loetscher shows an extraordinary grasp of Asian needs 14
and sensibilities. I couldn’t help nodding when she mentioned our love of bargaining and negotiations (which I liked to do while travelling in Southeast Asia), their lastminute lifestyle (Bingo! We can’t make plans in advance as we never know what happens until the last minute), and their tendency to travel in (big) groups.
accommodates up to 2,200 people featuring United Nations-style convention facilities and translation services. Offering top-notch ballrooms and meeting rooms, Geneva’s five-star hotels include Grand Hotel Kempinski, InterContinental and Mandarin Oriental, whose one-Michelin starred Indian restaurant Rasoi is likely to draw many Asian visitors with their innovative Indian cuisine with European fusion twists. Other more affordable options include Hotel Warwick, a contemporary stylish hotel just opposite the Cornavin train
For Asians, Switzerland holds a special appeal and Geneva is a unique Swiss destination So how does Geneva deal with these cultural differences and challenges? Mrs Loetscher said: ‘It’s true that our dimensions are different. In China, the population of one village is already bigger than that of the whole Switzerland. But Geneva is the biggest international village in the world. It’s our specialty. It’s for those who want to see something different, so we’ll keep focusing on our strengths.’
An amazing variety of venues Geneva’s strengths include their myriad convention and meetings venues, which are among the most diverse, sophisticated and imaginative I’ve ever seen. Mega events will be well served by venues like Palexpo, located next to the airport with 108,000 sqm of exhibition space and the International Conference Centre of Geneva (CICG), which
station with eight multiple-purpose meeting rooms plus well-equipped executive rooms and suites ideal for business travelers.
My favorite ‘casual’ venues However, I was more intrigued by the more ‘informal’ venues marked by their unusual settings. The Globe of Science and Innovation at the European Organization for Nuclear Research (CERN), the world’s largest particle physics laboratory and the birthplace of the World Wide Web, is ideal for videoconferencing activities. There are also cultural and historical venues such as BFM, the former pumping station-turned-concert hall, the Grand Theatre, fit for elegant gala events, and Piaget Time Gallery, located above the boutique for those interested in the legendary luxury watch brand.
©CERN ©GeneveTourisme
©Arnaud Childeric-Kalice
CERN, the Globe of Science and Innovation
Grand Theatre
Piaget Time Gallery
Those who fancy the outdoors can hire different kinds of boats for cruising along River Rhone and Lake Geneva, or rent a chateau or vineyard where a wine-tasting could be arranged.
It isn’t all work of course Small yet compact and walkable, Geneva is easy to explore without worrying about getting lost. I spent a lovely weekend afternoon wandering in the old town during the traditional celebrations of the L’Escalade festival. Going further afield is made easy with a free transport card given to hotel guests and free maps in different languages including Chinese and Indian. A day trip to Chamonix and Mont Blanc and cities around Lake Geneva is also highly popular among Asians. As for the food, the cheesy Swiss cuisine can be a bit too heavy for the Asian palate. But fret not, Geneva has the country’s finest restaurants serving an amazing array of ethnic cuisines, including Thai, Japanese and Chinese. An adventurous foodie myself, I tried the authentic cheese fondue, which I found was just perfect if shared between two people or more. I’ll always fondly remember Geneva, where friendly and professional locals made my trip easy and enjoyable, from the smooth train ride (a mere six minutes) to and from the airport to the attentive hotel staff who took care of my bleeding finger after a late-night accident. Oh, and by the way, from mid-2013 direct flights to Geneva from Beijing with China Airlines will have seen the light of day.
Contact Anja Loetscher, Director Convention Bureau Geneva Tourism & Conventions +41 22 909 70 48 gvacb@geneva-tourism.ch www.genevaconventionbureau.ch
© Photography: Deniek G. Sukarya - DKI Jakarta 2010
>Indonesia
Indonesia
Evening rush hour at Thamrin Avenue
A new I in the BRICS? …BRIICS! Over the last few years, the BRICS countries have shown that the meetings industry is rapidly developing in their fertile bedding: new associations are formed here and there, new companies are set up, targeting higher and higher goals and using incentives as a way to achieve them. Report Cécile Caiaiti-Koch Indonesia might join them soon. With 250 million inhabitants and an economy that is booming, the country is growing so rapidly that it is almost tangible in the air! It seems as if the middle class population is doubling everyday and the business air is vibrant. During a press trip to Jakarta in December last year, I for instance noticed no less than 70 brand-new shopping malls! Doesn’t this say it all already?
Jakarta, the ‘Big Durian’ will blow your mind Jakarta, the capital of Indonesia, is nicknamed the Big Durian, which is the Indonesian equivalent of the Big Apple. In 2011, Jakarta ranked 17th among the world’s 200 largest cities, a jump from its 171 ranking in 2007. Jakarta has grown more rapidly than Kuala Lumpur, Beijing and Bangkok. It is a vibrant city of entrepreneurs and opportunities, and echoes of its trading 16
ancestry thrive in the lively street economy bustling between the soaring skyscrapers: the gem and fabric markets, traditional furniture workshops, aromatic roadside dining, and pushcart peddlers selling everything from goldfish to bamboo chairs. It’s almost a euphemism to say Jakarta blows your mind constantly. There is a bustling activity that never stops and the mixture of old and new is enthralling. Cosmopolitan character next to cultural heritage, modern skyscrapers next to old houses, shining new cars amid the thousands of bajajs (the small but famous three-wheel cars!), luxurious shopping malls next to small markets, ancient traditions next to hot city lifestyles….it just never stops!
Meetings in Jakarta The Jakarta Convention & Exhibition Bureau is putting in a lot of effort to maximize MICErelated business in the capital. Demand is increasing, and the goal is to make Jakarta
one of the strong destinations for medium to large international conferences. The existing five convention centres easily cater to the needs of the domestic market which is growing rapidly. The Balai Sidang Jakarta Center is the most known. The stylish venue is strategically situated in the heart of the city and has large conventions rooms, exhibition space and delivers catering and audiovisual in house. The agenda for 2013 is promising: more than 170 events have already been confirmed. According to Mr Satyawan, deputy general manager, the usp of the centre is the location combined with an excellent level of services. In order for Jakarta to be a big player on the international scene, the city has decided to build a brand-new convention centre. Opening in 2015, it will be located on the outskirts of the city (not far from the international airport). Designed by famous British Larry Oltmanns, who has already achieved international acclaim for a few congress centres he built, it will definitely add up to the attractivity of the destination, as Mrs Indra Sukirno, CEO of the Jakarta Convention & Exhibition Bureau, insists.
>Indonesia
Cendrawasih Room, Balai Sidang Jakarta Convention Center
Hotels… also an option It seems as if every area of the town is developing its own ‘meeting cluster’ with hotels, shopping malls and residences. All new projects are made in this way – would that be to avoid commuting and lighten up the traffic? Several hotels (more than 40!) offer facilities in their ballrooms and meeting rooms. All of them are technically well equipped, not to mention intensively service-oriented. Below is a sample of the hotels I have visited and whose warm hospitality I enjoyed: Borobudur Jakarta, a 5-star deluxe hotel, can accommodate more than 1,500 people for events of all kinds. It is situated in central Jakarta with 23 acres of tropical gardens, close to the city’s business and government centres. 695 rooms, international cuisine (try the sop buntut, or oxtail soup, it’s famous!), tennis courts, a swimming pool, a jogging track… it is an oasis of tranquillity in the city. The Ritz Carlton Jakarta, Mega Kuningan is another fine hotel which boasts huge meeting facilities and won this year a national award as ‘Best MICE Hotel’. I personally liked the combination of the state-of-the-art meeting facilities with the traditional Indonesian flavour of the decoration. It is situated in the Mega Kuningan commercial district and offers 333 luxurious guest rooms.
A warm tranquillity All people that I met have confirmed it: it’s reallly true that Indonesians are one of the friendliest peoples on earth. They treat you with respect, humour and welcome you with open arms. Because their lives are so vibrant, it seems that the people of Jakarta enjoy twice as much the tranquillity and luxurious
surroundings of hidden places such as spas. And on this matter, the one in the Dharmawangsa hotel, in the city centre, is just exceptional. Serenity, beautiful music played by two men sitting on a bench, warm people, quietness and a good massage… needless to say after such a treat it takes a bit of time to adjust back to life!
Hotel Borobudur Jakarta
Traffic is indeed an issue you have to deal with. Fortunately there are plans for an MRT, a kind of fast track monorail. A police escort (which is very affordable) may be a solution at the moment.
Jakarta is a vibrant city of entrepreneurs and opportunities, and echoes of its trading ancestry thrive in the lively street economy bustling between the soaring skyscrapers
Club Lounge, The Ritz-Carlton Jakarta, Mega Kuningan
Culinary art All kind of international food is offered in Jakarta. Whether you decide to eat on the side or at exquisite restaurants, you will find it. But the Indonesian food is famous and is definitely worth a try. You can go for: the Dapur Babah Elite, where you will find the art and the soul of Java. It claims to be Jakarta’s hippest dining scene, but you think you are back in time to the 1600 and 1900s! Restaurant Bunga Rampai has a refined colonial setting and serves more than just fine food. The service was excellent. Restaurant Negev is the real hip modern restaurant with modern art hanging on top of you - quite impressive! More info www.jcneb.com
Lobby, The Ritz-Carlton Jakarta, Mega Kuningan
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House of World Cultures
© visitBerlin Scholvien
> Berlin
Arena, Berlin-Kreuzberg
Meeting Place Berlin
Fall in love with a city! Orangerie
Conference delegates coming to Berlin usually stay in one of the approximately 600 modern hotels and attend events in the ICC Berlin, the Orangerie or other special locations. There are many and varied opportunities, including highlights such as the Museum Island, three opera houses and a neighbourhood culture unparalleled in the world. These strengths make Berlin a leading destination for meetings, conventions and corporate incentive trips. In the first half of 2012 alone, 57,800 events were held in the German capital, 8% more than the comparable prior year period. 4.6 million visitors attended these gatherings, a 7% increase. Berlin is one of the four most important convention locations in the world, as shown in the most recent statistics (2011) from the International Congress & Convention Association (ICCA). With 147 events organised by international organisations, the German capital
Berlin is a truly unique city. People from all over the world converge year-round to a once-divided city for conferences and conventions. Let’s find out what so special about the German capital! ranked fourth among the world’s leading convention cities. Meeting and convention planners have another opportunity to get to know the German capital in the summer of 2013, at the 7th Meeting Place Berlin from 4-8 July 2013. This biennial gathering is hosted by the visit Berlin Berlin Convention Office and its partners. Participants will experience a dynamic, evolving convention destination, where old gas tanks become new venues and former department stores become clubs. The opening ceremony, for instance, will take place in the Orangerie at Charlottenburg Palace, a garden party hall where balls were formerly hosted by Prussian kings. Guests will also have the chance to speak with representatives from Berlin’s hospitality industry, convention centres and unusual venues. They will discover the CityCube Berlin, a multifunctional congress and congression centre opening in early 2014. And they will get to follow the traces of the Berlin Wall...
Meeting Place Berlin has been a hit with guests in past years. ‘You have charmed me and seduced me over the two last days, so I am now deeply in love with Berlin! In my head I constantly hear the words: Ich bin ein Berliner!’ an event organizer from Norway raved. An Italian participant added: ‘I would like to be a poet, a sage of the last century and a teenager in order to express the mix of emotions caused by this magnificent, extraordinary and unique city.’ ‘Berlin - it’s a beautiful city and your organization was excellent’, a French delegate commented, ‘I met exactly the suppliers I needed and discovering new venues was very good!’ Registration for planners with events of 100 persons or more is now available now at www.meeting-place-berlin.com. Further information on Berlin as a convention and meeting destination can be found at www.convention.visitBerlin.com.
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> Basel
Congress Center Basel Bets on Knowledge and Innovation
The Congress Center Basel is Switzerland’s biggest convention centre. The venue belongs to the MCH Group which operates three exhibition centres in Basel, Zurich and Lausanne. In addition, it owns leading international companies involved in event management, event technology and stand construction. Trade fairs and conventions have been a key element of Basel’s commercial and social life for a very long time. Basel is Switzerland’s prime location for exhibitions and conferences in need of large capacities. Its internationally famous events include BASELWORLD, the world’s biggest and most important show for the watch and jewellery industry, and Art|Basel, acknowledged as the world’s premier international art show for modern and contemporary works. BASELWORLD is attracting more than 100,000 visitors and 3,000 journalists every year in spring time. Every year, Art|Basel bring together 65,000 artists, collectors, curators, and art lovers from around the globe. In economic terms, the city of Basel is a major player in life sciences. It is home to numerous biotech companies, and the number of pharmaceutical companies based in and around Basel is constantly increasing. Basel offers a unique combination of innovative companies, open-minded culture, international environment and Switzerland’s oldest university - Basel is the ideal city for international events! 20
in economic terms, the city of Basel is a major player in life sciences. It is home to numerous biotech companies, and the number of pharmaceutical companies based in and around Basel is constantly increasing
Once the new exhibition complex is completed, the new multifunctional Event Hall on the ground floor, with its generouslydimensioned foyer and gallery, will considerably add up to the already existing infrastructure. With a pillar-free surface of some 3,300 m2, plus 1,500 m2 in the foyer, the Event Hall will accommodate events for up to 2,500 participants, and banquets for up to 2,000. Coming from the tram stop and going past the new 360-day Käfer Schweiz restaurant, visitors will be able to reach the Event Hall through the inviting entrance foyer, all on the same level. A walkway links the Congress Center Basel directly to the Event Hall and the new exhibition hall.
Ongoing investments at Congress Center Basel New complex by Herzog & de Meuron The fair ground in Basel has undergone major redevelopment work with architects Herzog & de Meuron: the new building will be inaugurated in April 2013 and that’s where BASELWORLD will take place from now on. The new hall is not only an architectural highlight, but the state-of-the-art facility also satisfies the most demanding planners. Plenaries with a capacity up to 10,000 delegates are possible in these outstanding premises.
In addition to the major redevelopment of the Exhibition Square, the Congress Center Basel also constantly invests in its own premises: the Montreal Auditorium has recently been fully renovated and equipped with the very latest technology. The biggest room to date - the San Francisco room - has just been modernised, with a new highgrade audio and lighting system. Further pioneering investments are planned for 2013: following a six-month renovation phase for Halls 4.U and 4.0 directly under the Congress Center Basel,
> Basel
New building by Herzog & de Meuron
Auditorium Montreal
an additional 7,000 m2 are now available over two storeys. Congress Center Basel is also intending to install a flexible partitioning system in this newly available surface area as of 2013, thus providing a modular room system with flexibly configured rooms holding 50-200 people. This project is currently still at the planning stage.
More than 4,700 participants Every four years the Austrian, German and Swiss Haematology and Oncology Societies meet up for a scientific exchange on the occasion of the Annual Conference of the German Society for Haematology and Oncology (DGHO) in Switzerland. For the third time, the Annual Conference 2011 took place in the Congress Center Basel with more than 4,700 participants from the German-speaking world. The organiser recommended that all conference participants use public transport to get to Basel, and attractive special offers were introduced in cooperation with the German railway, Deutsche Bahn. Thanks to Basel’s location at the heart of Europe, travelling to this bend on the Rhine is particularly simple and convenient. Basel is, after all, an international hub for Europe’s high-speed trains. In December 2014, the City of Basel will be hosting the Ministerial Council of the Organization for Security and Cooperation
City Lounge Entrance area
in Europe (OSCE). Amongst the 1,200 or so delegation members who will be participating in the four-day event will be the 56 foreign ministers of the OSCE states. Congress Center Basel will have the honour of welcoming highly eminent international guests on its premises on this occasion.
Assistance right from the submission of a proposal ‘Knowledge and Innovation’ is what Congress Center Basel has committed itself to with its slogan. Day-in day-out, they see that this is not just a string of positive-sounding words - because they are engaged in considerably more than just renting out rooms and also provide support for their clients in the planning and development of events.
Congress Center Basel provides support for initiators wishing to hold an international conference in Basel, assisting with bids to present the project and the venue and with presentations to the corresponding association or committee. Staging an international conference constitutes the best way for a company to position itself globally: it generates valuable contacts and lasting impressions, and Basel is the perfect location to do so!
Contact Congress Center Basel MCH Swiss Exhibition (Basel) Ltd. CH-4005 Basel T.+41 58 206 28 28 F.+41 58 206 21 86 sales@congress.ch
‘Knowledge and Innovation’ at the Congress Center Basel starts with the submission of a proposal to host a conference. As an experienced and professional conference venue, 21