HQ35 by Meeting Media Company BVBA

HEADQUARTERS The Pan-European Magazine for Association Executives Supported by ESAE, European Society of Association Executives, and UIA, Union of International Associations, Brussels

Meeting Media Company Meetings Industry Publishers (Belgium) Afgiftekantoor 2800 Mechelen 1 Bureau de D茅p么t 2800 Malines 1 Published 6 times a year: February, April, June, September, October & December Edition October 2009 - P3A9029

SWISS CONVENTION CENTRES GOLDEN QUALITY ESAE & UIA THE EUROPEAN WAYS OF ASSOCIATIONS

SPECIAL ISSUE

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maybe that’s why we’re ranked 2nd in north america for international meeting destinations.*

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TOURISM AND CONVENTIONS

here

you

ÂŠ Jean-NoĂŤl Leblanc - Bontemps

A city of nuance and emotions, Lyon brings out the best in you naturally. Here, creativity and talent shine as one. Listen to your heart, discover yourself, follow your instinct. Your life will take on new intensity in Lyon.

www.lyon-france.com

> M A R C E L’ S PA G E

THE GREAT MEETINGS WALL OF CHINA Can you imagine that I had never been to China? True, I’ve been to Hong Kong, but that was twenty years ago. The reason for my recent visit was the fourth edition of the CIBTM fair at the newly built China National Convention Centre (CNCC), the official opening of which is planned for November 2009.

MARCEL A.M. VISSERS Editor in Chief

When I read their brochure, my eyes fell on the second line, which says ‘The Bridge of Communication with the World’. I had always thought that to do business with the mainland of China, you must first pass through the gateway of Hong Kong. There you have your first contact with the Chinese culture before you do business with the Chinese people themselves. But I had never heard or read such a thing about Beijing. Another idea that I had been force-fed was that congress centres in China are a dime a dozen. To paraphrase Mao: ‘Letting a hundred flowers blossom and a hundred congress centres contend is the policy for promoting progress’. After a week of intense contact with key people from the Chinese meetings industry, none of these so-called truths remain standing. With its landmark Olympic Green Site, Beijing has now become the gateway of the Chinese meetings industry. In that way the second line of the brochure is true. Still, I would just like to change one word in the headline: ‘China International Convention Centre’ instead of ‘China National Convention Centre’. In this fantastic purpose-built centre the world can discover China, a true international meetings China has begun building platform.

One thing is certain: the new Great Meetings Wall. There will never be a lack of buildings in China, unlike people. Experience and training are the two main challenges of the industry. Hence, well-trained people are needed!

And don’t believe anyone who says that there are hundreds of other competing Chinese congress centres. There are a lot of exhibition centres, but only few of them concentrate on conferences. Bottom line: Beijing is Number One, followed by the International Convention Centre of Shanghai. Furthermore, one thing is certain: China has begun building the new Great Meetings Wall. There will never be a lack of buildings in China, unlike people. Experience and training are the two main challenges of the industry. Hence, well-trained people are needed!

» READ MORE OF MARCEL’S STORIES ON HIS BLOG: MARCELSBLOG.HQMAGAZINE.EU!

Holland, surrprrissingly refrresshing! Holland’s well-organised public transport offers great accessibility. Visit us at: www.holland.com/meetings

Our public transport. A Frressh Dutch View on susstainability Superbus is a creation of Holland’s ﬁrst astronaut, Prof. Wubbo Ockels. Ockels has a distinct passion for sustainability. Superbus is an electric vehicle offering hi-speed public transport without any direct CO2 and NO2 emissions. www.superbus.tudelft.nl

> CONTENTS

COLOPHON

CONTENTS

HQ OR HEADQUARTERS IS A NICHE PUBLICATION FOR EUROPEAN AND INTERNATIONAL ASSOCIATIONS HEADQUARTERED IN BRUSSELS AND ALL MAJOR EUROPEAN CITIES DEALING WITH THE ORGANIZATION OF WORLDWIDE CONGRESSES. IT IS PUBLISHED 6 TIMES A YEAR. CIRCULATION IS 5000 COPIES. Subscriptions Subscription amounts to 65 EUR (all incl.) in Belgium, 75 EUR (all incl.) in the EU and 95 EUR (all incl.) in the rest of the world. The subscription entails 6 editions of HQ per year including the special edition Meeting Trends, as well as an online access to the website. Online subscription for digital magazines is 50 EUR. To subscribe: www.HQmagazine.eu Editor in Chief Marcel A.M.Vissers T: +32 (0)3 226 88 81 marcel@meetingmedia.eu

Cover HQ35: Nine Swiss convention centres have joined forces to offer you high and golden quality when they help organize a conference in Switzerland

MARCEL’S PAGE

CONTENTS

NEWS

AIPC MEMBERS SPEAK

EFAPCO

MEETINGS FOREST

ASSOCIATION PORTRAIT: ESMA

COVER FEATURE:

Managing Director Cécile Caiati-Koch T: +32 (0)2 761 70 52 cecile@meetingmedia.eu

SWISS CONVENTION CENTRES

Editorial Officer Rémi Dévé T: +32 (0)2 761 70 54 remi@meetingmedia.eu

ESAE: A FOCUS ON EUROPE

Editor Igor Hendrickx

UIA: EUROPEAN (BUT NON EU) LEGISLATION

Design UPSILON advertising, Gent T: +32 (0)9 267 39 40 info@upsilonadvertising.be

OF RELEVANCE TO ASSOCIATIONS

Print Cartim - Destelbergen

DESTINATIONS

Supported by ESAE and UIA Address 59, rue René Declercq B - 1150 Brussels (Belgium) T: +32 (0)2 761 70 50 F: +32 (0)2 761 70 51 www.hqmagazine.eu Responsible Publisher Meeting Media Company Marcel A.M. Vissers Mechelseplein 23, bus 1 B - 2000 Antwerpen (Belgium) www.meetingmedia.eu

HOLLAND IN SWITZERLAND

BEIJING

MILAN

RIMINI

SQUARE

KUALA LUMPUR

COPENHAGEN

LISBON

Cécile Caiati-Koch

STAY TUNED FOR HQ36 Rémi Dévé

HQ magazine sets great store by sustainable development and therefore chose environment-friendly FSC certified paper which comes from a controlled source. More info: www.fsc.org ® FSC, A.C. FSC-SECR-0045

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Latest news about our meetings forest Australia: An emerging destination for international associations Switzerland: A focus on Zürich Booming Hongkong: Why you should definitely go there Marcel goes to Asia and Rémi to Glasgow …. And much more!

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> HEADQUARTERS NEWS

AMSTERDAM RAI AND GREENBALANCE GROUP STIMULATE CARBON NEUTRAL EVENTS To provide organisers with a good idea of the actual energy consumption of an event, Amsterdam RAI and the Greenbalance Group have developed the Event Carbon Calculator. By means of this online calculator, organisers can easily calculate the carbon emission of the event, all by themselves. The Carbon Calculator takes several energy consuming components into account like the energy-use during the event itself, but also the use of the (international) transport of the visitors and overnight stays. www.rail.nl Rai Elicium

LAUNCH OF ‘EXCEL LONDON MEETINGS’ ExCeL London has unveiled its dedicated meetings product - ExCeL London Meetings offering a bespoke solution to organisers wishing to hold smaller meetings and events at the venue. A dedicated ExCeL London Meetings Team has been appointed to specifically serve those clients with meetings and events for between 20 and 200 delegates, covering all key areas from sales and event management to AV technology, room set up and catering. www.excel-london.co.uk

NEW CONFERENCE SALES MANAGER AT THE DOELEN IN ROTTERDAM In Rotterdam, the Doelen, whose main hall underwent a sweeping five month refurbishment, has appointed Maike Hamann to strengthen its Conference Sales team. Her principal task will be customer relations. She will also be helping develop the Doelen’s presence in the conference market. Maaike Hamann has years of experience in conference management, most recently with ATP. She was also previously employed in the Doelen’s Event Coordination department. www.dedoelen.nl

INDIA’S NEW CITY HAS A CONVENTION CENTRE

ExCeL London

HEADQUARTERS 8

Building a city from scratch is not a simple thing to do, but it’s possible in India and HCC is the developer. The Lavasa Project near Mumbai and Pune, India, is based on the city of Davos and is the largest one in South Asia with a 20 km lake, 100,000 acres with 4 themes, 16 hotels, 1 convention centre, 1 hospital, 3 schools, 10,000 homes and 7,000 villas. The

256-room five-star Accor Pullman hotel will have a convention centre for 500 delegates scheduled to open in mid 2010. The first phase of the project with the ‘Portofino/Genoa, Italy’ building theme opens March 2010. www.lavasa.com

MEET BUSINESS TOURISM MANAGER FOR EUROPE SOUTH AFRICAN TOURISM As of 1 August 2009, Tina Herold has been hired as the Business Tourism Manager for Europe for South African Tourism. Based in Paris in the SA Tourism France office, She’s responsible for promoting South Africa as a congress and conference destination among international associations headquartered throughout Europe. South Africa has everything needed to hold a successful congress: a world-class hotel industry, state-of-the-art convention centres (the three major ones are situated in South Africa’s three biggest cities: Johannesburg, Cape Town and Durban) and easy of access from Europe. www.sud-afrique.com

> HEADQUARTERS NEWS

MELBOURNE CONVENTION CENTRE COLLECTS ANOTHER TWO AWARDS

2009/2010 MEETINGS INDUSTRY FAIRS WORLDWIDE: MAKE YOUR CHOICE! EIBTM - Barcelona - Fira Gran Via // December 1-3 2009 // www.eibtm.com MEETINGS AFRICA – Sandton Convention Centre - Johannesburg // 24 - 26 February 2010 // www.meetingsafrica.co.za AIME - Melbourne - MCEC // 2-3 March 2010 // www.aime.au.com EMIF – Brussels - Tour & Taxis // 17-18 March 2010 // www.emif.com GIBTM – ADNEC – Abu Dhabi // March 29-31 2010 // www.gibtm.com IMEX - Frankfurt Messe // 25 - 27 May 2010 // www.imex-frankfurt.com

145,000 square meters of highly efficient, flexible space with world-class amenities, able to accommodate 5,000 plus delegates and up to 30,000 visitors daily. www.atbahrain.com.bh The Melbourne Convention Centre has won another two major awards - this time at the annual Australian Property Institute’s 2009 Excellence in Property Awards. The first award was the API President’s Award which was awarded to a nominee that has delivered a project that is an outstanding addition to the built fabric of Melbourne and will generate considerable economic benefit for the state of Victoria. The centre was also recognised with the Investa Environmental Development Award. This was awarded for outstanding leadership in terms of sustainable development. www.mcec.com.au

NEWLY APPOINTED CEO BRINGS GLOBAL EXPERIENCE TO EXPO@BAHRAIN Expo@bahrain announced that Debbie Stanford-Kristiansen, formerly Deputy CEO of the Bahrain Exhibition & Convention Authority (BECA), has been appointed as CEO of expo@bahrain. As one of the signature buildings in the design of the @bahrain destination, expo@bahrain acts as the symbolic ‘front door’ to the development. The exhibition & convention facilities of expo@bahrain will provide

PRESENTING THE GERMAN MEETINGS INDUSTRY BLOG From now on you, the latest news from the German meetings and conventions industry will be posted on the GCB blog. The blog is updated regularly with news from German meeting organisers and suppliers. And you can access older news in the archives categorised by event venues - hotels, convention centres and special locations - and sections like ‘green meetings’ and ‘offers’. In addition, blog readers can search for articles using searchwords (tags) like IMEX, art or special location. A navigation bar indicates the most frequent searchwords and will also help you find news. blog-en.germany-meetings.com

BUSINESS EVENTS IN TASMANIA UP 33% The latest Tasmanian Visitor Survey (TVS), covering the 08/09 financial year, shows that visitors to the state for business events have increased by 33% from the same time last year, despite the global financial crisis. Business events consisting of conventions, exhibitions, conferences and other seminars are a significant contributor to the Tasmanian economy and social capital. ‘Business events generate jobs for the local community and bring thousands of visiting delegates to

Tasmania with new ideas and skills to share’ said Tasmanian Convention Bureau CEO Denise Bradley. ‘On average, a business event delegate will spend five times that of a leisure tourist each night in a destination.’ www.tasmaniaconventions.com

EMIF ASSOCIATIONS PROGRAMME LOOKING PROMISING On the 17th and 18th of March, a new edition of EMIF will open its doors to the public. Again in 2010, an extensive programme for Associations Executives will be set up. A slightly different approach as opposed to 2009 will ensure an exciting seminar programme. The afternoon of the 17th has been divided into separate time slots - each one being managed by a different EMIF partner. Confirmed speakers for two of the four slots are Chip Deale, CAE and Head of Society Relations for the CFA Institute and Claudia Fortes, Marketing Manager for ASME and Social Media Specialist; powered by ASAE and MCI respectively. www.emif.com

» MORE NEWS ON WWW.HQMAGAZINE.EU

HEADQUARTERS 9

> HEADQUARTERS NEWS

I S INVITING ALL INTERNATIONAL PCO’S AT On the very first day of EIBTM in Barcelona, on the 1st of December at 4:30 PM sharp, the HQ team will host a very special Happy Hour for international PCOs on the Belgian booth. It will be a time to relax and unwind, get to know each other and share your first impressions of the show. So don’t be shy, drop by and have a glass of beer and a Belgian waffle! WHEN: 1 DECEMBER 2009 AT 4 :30 PM WHERE: BELGIAN BOOTH (H300) AT THE EIBTM TRADE FAIR WHO: INTERNATIONAL PCOS For more info please contact Cécile at cecile@meetingmedia.eu or call +32 2761 70 52.

HCCE WELCOMES NEW MEMBER CENTRE IN ITALY: KURHAUS MERANO Kurhaus Merano

increase both parties’ share in the international and national medical association market. Confab Consulting was established in 2003 by Michael Foreman, Dion Bassett and Claire Joffe. The three directors will remain significant shareholders in the company with Michael Foreman continuing as Managing Director. Dan Rivlin, Kenes Group Managing Director, and Avi Rosner, Co-MD, will join the Confab Board. www.kenes.com, www.confab-consulting.co.uk

TOURISME MONTRÉAL ENTERS INTO PARTNERSHIP WITH PCMA

KENES MERGES WITH CONFAB Kenes International, specialised in Long-Term Medical Congress Organisation and Association Management, has augmented its foothold in the UK by merging its activities there with Londonbased PCO, Confab Consulting Ltd. Combining Confab’s local knowledge and connections with Kenes’ expertise and range of services will

THE NEW MEETINGS PRODUCT OF STAR ALLIANCE Star Alliance has launched a global product for the meetings market: Meetings Plus. Meeting planners or agencies needing to organise gatherings with participants from different countries now have access to the entire Star Alliance network, by contracting their travel needs through just one Star Alliance member airline. Meetings Plus can be used for most meetings of 50 people or more, with attendees originating in at least three different countries. www.staralliance.com/meetingsplus

DISCOVERING CNIT PARIS LA DÉFENSE

Cnit Paris La Défense

Montréal

The Professional Convention Management Association (PCMA) recently welcomed Tourisme Montréal as PCMA’s newest Premier Partner. Tourisme Montréal will gain exposure through a hotel key card promotion at both the PCMA Annual Meeting and the midyear conference. In addition, Montréal is sure to win a place in PCMA member planners’ hearts by extending their popular ‘Breakfast in Bed’ program to attendees. www.tourisme-montreal.org

» SEND YOUR PRESS RELEASES TO PRESS@MEETINGMEDIA.EU

HEADQUARTERS 10

Meetings Africa 2010 will be held at the Sandton Convention Centre in Johannesburg from 24 to 26 February. Now known as Africa’s business tourism lekgotla, Meetings Africa is the place to be for anyone who works in the business tourism industry - event and conference organisers, venue managers, caterers, marketers, agency professionals, etc. Anyone attending will be sure to see the latest cutting-edge products and services on offer on the African continent. www.meetingsafrica.co.za

©Agence Sofiacome

Historic Conference Centres of Europe (HCCE) announced that a new member centre, Kurhaus Merano, has joined its exclusive club as of September 1st 2009. Kurhaus Merano, located in the province of BolzanoBozen in northern Italy, has become the second Italian member to place its trust in the historic association. It can host up to 1,884 guests in 12 different halls in theatre style with exhibition space of approx. 2,000 m2, being a good location for all kinds of events such as receptions, congresses, concerts, seminars among many others. www.hcce.com

Inaugurated on October 21, Cnit Paris La Défense is both an architectural achievement and a multifunctional centre. Completely renovated and reorganised, the venue combines innovation with cutting-edge technology and offers optimal accessibility, well-oiled infrastructure, functional and modular spaces, all in a serene and modern atmosphere. The Cnit, with its own shopping mall and a fourstar hotel with 148 rooms onsite, is a hub of activity at the heart of the largest European business district. www.viparis.com

» VISIT WWW.HQMAGAZINE.EU FOR MORE NEWS

Meet us at EIBTM

> SEOUL

French Pavilion Stand N° K200

SEOUL SOIREE GALA EVENT SHOWCASES KOREA’S HAN STYLE

The Seoul Soiree gala dinner was held on October 7th at this year’s IT & CMA at Bangkok’s Grand Centara Hotel. Hosted by the Seoul Tourism Organization (STO) this dinner event showcased Han Style in a spectacular evening filled with traditional music, fashion, fine dining, and art. Feast on Asia was this year’s event theme, and participants truly had the chance to feast on a wide selection of Korean delicacies. Guests were treated to the sights, sounds and savory dishes of unique Korea. Han Style was the theme of the evening displaying the elegance and splendor of traditional Korean clothing (Han-bok) artistically blended with romantic traditional Korean music and mouthwatering Korean cuisine (Han-sik). Guests also had the opportunity to enjoy the beauty of Korean Paper (Han-ji), traditional Korean architecture and building design (Hanok) as well as the Korean language (Hangul).

extensive network of partners

1736

The evening also provided a great opportunity to discover and understand why Seoul has become one of the world’s top meetings destinations. The Seoul Convention Bureau’s (SCB) staff provided information and a presentation about the excitement and sense of adventure that Seoul offers.

For more information contact Martin Kim at the Seoul Convention Bureau (+82 2 3788 0822 or martin@seoulwelcome. com) or visit the IT&CMA website at www.itcma.com.sg

one-stop booking office Crédit photo: Strasbourg evenements - P. Stirnweiss

IT&CMA 2009

A free service for all your conventions, seminars, events and meetings

34, rue du Tivoli FR 67000 Strasbourg Tél. +33 (0)3 88 13 41 30 Fax +33 (0)3 88 16 56 82 contact@mystrasbourg.com www.mystrasbourg.com

> AIPC MEMBERS SPEAK

CLIENT EXPECTATIONS DRIVING NEED FOR QUALITY STANDARDS AIPC PRESIDENT EDGAR HIRT SAYS THAT UNIVERSALLY RECOGNIZED QUALITY STANDARDS ARE GOING TO PLAY A GROWING ROLE FOR CONVENTION CENTRES IN A FUTURE WHERE INCREASING GLOBALIZATION AND RISING CLIENT EXPECTATIONS WILL CREATE A NEED FOR A MORE RELIABLE MEANS OF ASSESSING WHAT THEY CAN EXPECT FROM A GIVEN FACILITY. AT THE SAME TIME, SUCH STANDARDS WILL PROVIDE QUALIFIED CENTRES WITH A WAY TO DEMONSTRATE AND DOCUMENT THEIR ACCOMPLISHMENTS TO A DISCRIMINATING MARKET.

AIPC undertook the challenging task of developing quality standards specific to convention centres. The standards had to meet a number of tests, including a need to be flexible and adaptable to a wide variety of facility types

‘Centres have typically developed in relative isolation, with few cities world-wide having more than a single major facility’, said Hirt. ‘This has meant that for a very long time, no universally accepted accreditation has existed. Now, we are seeing more efforts to develop such standards, driven in many cases by client concerns as to what they can expect in facilities and destinations that are new in the market, and in other cases by a more metrics-driven approach to site selection, often by third party planners who need a measurable basis for their recommendations’. Some centres have used credentials that were essentially adapted from other areas such as hospitality or manufacturing, said Hirt, but these generally failed to really reflect the kinds of performance important to the management of a centre. At the same time, there were credentials developed in particular countries or regions, but these lacked the universality required by clients who were regularly looking for venues world wide because of their event rotation. For this reason AIPC undertook the challenging task of developing quality standards specific to convention centres. The standards had to meet a number of tests, including a need to be flexible and adaptable to a wide variety of facility types, ages and configurations; to be seen from a client perspective so they were relevant to the market and to be ‘graduated’ in order to give participating centres a way forward in addressing any

HEADQUARTERS 12

Edgar Hirt

performance issues that were in the process of being addressed. Finally, they needed to be seen as having been developed by an arms-length body like AIPC, using an external auditor, in order to maintain their credibility. The standards have now been developed address 10 key areas of centre management: Customer Service, Quality of Facilities and Operations, Employee Relations, Health, Safety, Security and Emergency Response, Financial Integrity, Community Relations, Environmental Responsibility, Industry Relations and Supplier Relations. The qualification process is one in which centres must demonstrate that measurable policies and procedures in place for each area in a form that can be reviewed and assessed by an external auditor.

‘At AIPC, our challenge now is to facilitate as many members as possible to achieve this distinction’, said Hirt. ‘We realize it’s another demand on managers who are already very busy with meeting client expectations. However, it is a way for centres to distinguish themselves for their performance in a way that will be increasingly recognized in today’s highly competitive market’.

Edgar Hirt is the President of the International Association of Congress Centres (AIPC) and Managing Director of CCH, Congress Center Hamburg

AIPC CONTACT DETAILS marianne.de.raay@aipc.org or www.aipc.org

From 7 to 9 January 2010, the European FederaƟon of AssociaƟons of Professional Conference Organisers – EFAPCO - will hold its 4th Congress in the brand new SQUARE. The central theme “Sustainability and CompeƟƟveness in the MeeƟngs Industry” comes precisely within the remit of the European Union’s DG Enterprise and Industry. A wide range of topics will be tackled by an impressive line-up of keynote speakers who will prompt sƟmulaƟng interacƟve debates with delegates including some foremost industry personaliƟes.

MEETING TOPICS MeeƟngs in 2020 OpportuniƟes emerging from a crisis environment

MAJOR SPONSORS

VAT in Europe for meeƟngs prescriptors Sustainability : How to implement it in your meeƟngs GeneraƟon Y: future leaders, future clients Technology and new social media: who is in the driving seat? StandardisaƟon in the MeeƟngs Industry How to combine compeƟƟveness and sustainability

Let’s meet in Brussels! All informaƟon on the congress is available from the congress website at

www.efapco2010.eu SPONSORS & CONTRIBUTORS

official carrier

Where

Modernity Meets Tradition Excellent Variety of Venues

> TREES FOR LIFE

1. Surveying area for planting

2. Marking the fence line

MEETINGS FOREST EXISTS HQ MAGAZINE HAS BOUGHT A GROVE WITH TREES FOR LIFE, AN ORGANISATION THAT DEVOTES ITSELF TO THE RESTORATION OF THE OLD CALEDONIAN FOREST IN SCOTLAND. THE GROVE WAS INAUGURATED EARLY SEPTEMBER AND WAS GIVEN THE NAME ‘MEETINGS FOREST’. HOW MANY TREES WILL BE PLANTED THERE ON BEHALF OF THE WORLDWIDE MEETINGS INDUSTRY? TEXT MARCEL A.M. VISSERS

NEW OXYGEN FOR THE MEETINGS INDUSTRY The meetings industry is a big consumer of transport, food and paper and on top of that publishers are remarkable for using trees to print their magazines. In recent years the meetings industry was on the receiving end of severe complaints because we were allegedly overspending. That’s not really socially responsible and thus bad for the image. That can’t and shouldn’t happen because the meetings industry is almost entirely aimed at bringing people together to realize the world’s objectives. An honorable goal, one might say. This simple thought was at the basis of our initiative to start a Meetings Forest, a forest that might

count 10,000 or 100,000 trees in a few years and where people can hold meetings in the tree tops, in a large tree hut... just like in a dream.

TREES FOR LIFE Since its founding in 1989, Trees for Life has planted more than 800,000 trees, and has worked to restore 458 hectares of land. I’ve asked Jane Beaton of Trees for Life how the Meetings Forest might look like, and this is what she answered. ‘Your grove has just been planted and, not only can you visit it, you can come and help to plant some other trees if you wish! There is no limit on the number of trees that we

can plant in a grove, but if you have a rough idea of the number that you are likely to raise funds for each year (at £5 per tree) then we can mark out a specific planting area that will be added to in autumn and spring each year.’ ‘It is no problem to name the grove ‘Meetings Forest’ and I can show you some images of tree planting work and the Caledonian Forest. The pictures show the different stages that your grove will achieve. Picture 1 and 2 show the site before we started to plant your grove. Picture 3 shows an area that has just been planted - you can see the small trees newly planted in the area just beyond the fence. Picture 4 shows what will be achieved and sustained for generations to come thanks to your donations.’ HQ magazine now owns the grove as you see it in the picture and has started planting 10 trees. I hope that between now and spring next year a lot more will be added. Just take a look at our special website and contact us to donate a tree to someone who did something ‘green’ or ‘sustainable’ in our industry in any possible way, or even better, come and plant trees together with us!

HOW TO PLANT A MEETINGS TREE write to office@meetingmedia.eu visit www.treesforlife.org.uk/groves/ meeting_media_company.html

3. Newly planted area

4. Dundreggan mature woodland

HEADQUARTERS 15

> ASSOCIATION PORTRAIT

THE EUROPEAN SPECIALIST PRINTING MANUFACTURERS ASSOCIATION (ESMA) A conversation with General Manager Peter Buttiens IN 1990, ESMA WAS FOUNDED BY A NUMBER OF IMPORTANT SCREEN PRINTING MANUFACTURERS IN EUROPE. THE MAIN GOAL WAS TO HELP THE SCREEN PRINTING INDUSTRY TO SURVIVE AMONG OTHER NEW PRINTING TECHNOLOGY. THEN, ANOTHER ASSOCIATION WAS STARTED IN THE UK. THE OBJECTIVES WERE STRAIGHTFORWARD: TO RAISE THE TECHNICAL EXPERTISE AND KNOWLEDGE OF THE SCREEN PRINTING TECHNOLOGY AND CREATE NEW APPLICATIONS IN DIFFERENT INDUSTRIES. PETER BUTTIENS, ESMA GENERAL MANAGER, TELLS US MORE ABOUT IT.

HQ: Could you tell us a little bit about ESMA? Peter Buttiens: In the beginning, the cooperation between the different printing manufacturers resulted in the start of technical conferences and seminars in Europe to leverage the knowledge among manufacturers but also among customers, ie the printers. The association grew and created new opportunities: in 2000, digital printing technology appeared. During the following years, there seemed to be some saturation in terms of growth but also in terms of objectives and results. In 2007, the headquarters of ESMA moved from the UK to Belgium. A General Manager was hired to give the association a new drive. In less than two years, ESMA became very professional and the number of members doubled. Today, ESMA is involved in many research and development projects but also in collecting knowledge about ecology and sustainability for the industry. Members are introduced to new hi-tech developments or niche applications: manufacturers are indeed involved in all screen, digital or pad printing products, as specialized printing is a very broad environment, from large format printing (for banners and billboards

HEADQUARTERS 16

for instance) to glass printing (hollow and flat glass).

HQ: As a printing association, how sustainable are you? Peter Buttiens: Sustainability is a major issue for us. By definition, printing is not sustainable because you always have to print ON something. So we are working on ways to make printing more ecological : we are writing a book to be published in 2010 on initiatives that our members and manufacturers can take to be more environmentfriendly. We are also working on a meOetinnegmore s tree! certification for printers with the highest concern for sustainability.

HQ: What events do you organize? Peter Buttiens: Currently, ESMA organizes one or two events per year in Europe. All events are technical and focus on niche markets and special technology. Last year, we held two events over three days in Düsseldorf. In total, we had 350 visitors and an exhibition with 55 participating companies. Even though this event took place at the beginning of the current recession, we were very satisfied with the results and reactions! Our events are rather small at the moment,

Peter Pet te Buttiens te

but the association is surely growing and we are planning of having hundreds of delegates in the years to come.

HQ: What is the association’s decision process concerning the organization of a congress? Peter Buttiens: First of all, we are active in an ever-changing industry where new applications see light of day almost everyday. Exhibitions do not always bring the right ROI and therefore we are more and more directing ourselves towards specialized conferences. We have several committees. Each committee works on different subjects of the industry and they all have their own workgroups

> ASSOCIATION PORTRAIT

to create conferences. The basic idea is the following: the association is driven by the members and the members also drive the association in organizing the events. Because the events are built on certain topics and presentations, the framework of the event is determined internally. We use several supporting organisations to help in organizing but also for PR and planning!

HQ: Where will the next congresses be held? The next events will take place in Amsterdam and Milan. Amsterdam has been chosen because of its ideal location in Europe and it’s a nice city for the delegates to visit after the conference. Milan has been selected because it will a conference on textile printing and Northern Italy is still the heart for textile printing and fashion in Europe! Our very next event, GlassPrint 2009, will be held in November in Darmstadt.

HQ: When choosing a conference hotel, what criteria must it satisfy? Peter Buttiens: The size of the exhibition area is important, because that’s where all the commercial opportunities happen. We usually also look for hotels with the right accommodation at the right price. Excellent value for money is of paramount importance to us.

HQ: Do you foresee changes to the way in which you operate over the next few years? Peter Buttiens: We believe not only in growth but also in constant adapting of the strategy. Today, we notice the change towards online projects such as communities and information sites. But networking among members will always be very important. If we make changes, it is only to create more value for our members. Currently, they can find this added value in our conferences and online websites. A close cooperation among different associations will also be part of our future if we want to grow. And this will result in more and bigger events. Many members are tired of long and expensive exhibitions and like our concept of

We believe not only in growth but also in constant adapting of the strategy. Today, we notice the change towards online projects such as communities and information sites. But networking among members will always be very important conference with table top exhibitions. I’m confident that the number of conferences will increase and we hope to increase the size of each event.

HQ: How would you summarize new trends in the association congress world? Peter Buttiens: There is clearly a trend toward high quality conferences instead of large quantity with no content! Participating members and visitors are equally demanding - and that’s a good thing! It is the new breeding ground for business because it is supported by excellent information transfer during presentations. We do not allow any commercial content during a presentation. Companies/members can talk business during those one-to-one sales talks at the exhibition table or at the gala dinner!

HQ: Have you been affected by the global economic crisis? Peter Buttiens: The specialised printing industry has heavily been affected by this crisis: many applications are designed for the automotive industry, which the crisis has hit

hard. Many companies started to cut budgets on advertisements (posters, billboards, etc.) and even the glass printing industry had seen its share drop. And of course the association has suffered from it. But, with the right strategy and through research and developements projects, we have already brought back a lot of value for our members. www.esma.com

ESMA’S PAST EVENTS October 2005 - GlassPrint - Frankfurt October 2006 - Screen Print - Mumbai October 2006 - Glasstec - Düsseldorf February 2007 - ESMA CTS-Forum - Frankfurt November 2007 - GlassPrint - Frankfurt November 2008 - ESMA CTS & Digital Workflow Forum - Neuss, Germany November 2009 - GlassPrint – Frankfurt 2010 - Amsterdam and Milan

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> SWISS CONVENTION CENTRES

SWISS CONVENTION CENTRES the reasons for an alliance

ALONG THE MOTTO ‘TOGETHER WE ARE STRONGER’, THE NINE BIGGEST CONVENTION CENTRES IN SWITZERLAND HAVE JOINED FORCES - A LITTLE MORE THAN ONE YEAR AGO NOW - TO STRENGTHEN SWITZERLAND’S PROMOTION OF LARGE EVENTS IN INTERNATIONAL MARKETS. THE IDEA IS TO ESTABLISH A NEW INTERNATIONAL MARKETING COOPERATION TO BE MORE VISIBLE TOGETHER AND OFFER ASSOCIATIONS AN EVEN WIDER RANGE OF OPTIONS. In a market where large events are becoming more and more commonplace, the forming of a co-operation has enabled the involved partners to establish a more purposeful marketing. With a higher awareness of Switzerland as a host for big events the presence of the country’s single destinations on individual markets will become stronger to meet the congress organizer’s high expectations. Of course all the different centres have their own individuality. But they also share a commitment toward quality - for example in their promotion of sustainability. This particular issue is an important one in Switzerland, and all of the venues take their environmental responsibilities seriously. Add to that a very well organized public transport network and a well-earned reputation for safety and you will wonder why you haven’t come before. Given the wide choice to be found in this strong alliance, the many products of the nine

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venues combined can ideally be transformed into a broad range of possibilities almost in an instant. The congress and event organiser will indeed find a wide variety of ideas within Switzerland’s reasonable distances. At least one of the venue partners is likely to meet the expectations of quality orientated congress organisers - and that’s the whole point of them marketing themselves together (a rather exceptional initiative we might add)! Whether you are into design architecture, refreshing alpine scenery or placid lakes, whether you wish to organize a 300-pax conference or a bigger 2,000-delegate congress, Switzerland is definitely the place to be! On a practical note, the ‘Swiss Convention Centres’ don’t have a central sales office though. The co-operation is focusing solely on foreign markets and its customers. The sales office remains with SCIB Switzerland Convention & Incentive Bureau (SCIB) and

with the local destinations or the sales offices of the individual venues. Mainly organisers of events with more than 500 delegates will be addressed. ‘Swiss Convention Centres’ include Beaulieu Lausanne, Casino Kursaal Interlaken, Montreux Music & Convention Centre (2m2c), CICG Geneva, Congress Center Basel, Davos Congress, KKL Luzern, Kongresshaus Zürich and Palazzo dei congressi Lugano. We’re inviting you to discover each and every one of them in the following pages. And since they’re all equal, we decided to give them the same opportunity to introduce themselves. A short text will present the specificities of each destination itself and a case study explains the reasons why an association congress chose this location and that congress centre. All of them have qualities and assets: your turn to judge which one would best suit your needs.

> SWISS CONVENTION CENTRES CASE

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World Congress of Pharmacy and Pharmaceutical Scientists The World Congress of Pharmacy and Pharmaceutical Scientists took place in Basel in 2008. Gretie Rolf von den Baumen, Congress Director FIP, explains why they chose to come to the Congress Center Basel. Gretie Rolf umen von den Ba

BASEL, the trade fair city Basel is where Germany, France and Switzerland come together: when you go there, you’ll definitely feel part of Europe, but at the same time Basel is totally Swiss. We could expand on how the region’s industrial and service sectors are booming, on how the city offers a wide range of cultural activities despite its compact size, but we’ll focus here on Basel as Switzerland’s prime location for trade fairs and conventions. Basel’s internationally famous events include BASELWORLD, the world’s best-known watch and jewellery trade fair, and Art Basel, now acknowledged to be the world’s leading art event. The former attracts no less than 2,000 exhibitors on 160,000 m2, while the latter has just celebrated its 40th anniversary rather pompuously! Trade fairs and conventions have been an important element of Basel’s commercial and social life for a very long time – most of them taking place at the Exhibition Center Basel, which has definitely a thing for big events!

The Exhibition Center Basel is about to experience a modernization up to the year 2013. With the new Infrastructure the Exhibition Center Basel, which is located in the city centre, will strengthen its position as Switzerland’s largest and prime location for exhibitions and conventions. The striking new hall complex developed by the famous architects Herzog & de Meuron will combine optimum functionality with outstanding architectural style. Within this project, a new event hall will even be built. One word on the MCH Group, who manages the venue. Thanks to the unique network that exists within the group itself, it is able to provide all the relevant services on the national and international exhibition and event market. Its history, stretching back more than ninety years, and the profound expertise of each of its business lines guarantee the top quality of its products and services.

Could you give a short description of your event?

The Pharmacy World Congress is an annual event of FIP that attracts around 3,000 pharmacists. The Basel event was a very successful one: the final numbers were exceptionally high. Participants were very enthusiastic and loved both the city and the country, which gave them a very safe feeling. The congress itself had 8 symposia with several workshops in parallel daily. There was an international exhibition combined with a poster session. Every evening, a social event took place. Basel was a highly successful event for our Federation.

Why did you choose the Congress Center Basel to hold your event? We were invited by our Swiss Member Organization in Bern, Pharmasuisse, 4 years prior to the event. Basel boasts Switzerland’s largest convention centre and the main facilities are located in the centre of the city. The convention centre offers an excellent exhibition space for our international exhibition and our poster sessions.

According to you, what are the main assets of the destination? One very important asset is certainly Basel’s safety. Its central location in Europe, combined with the excellent service of the convention centre and of the other venues to be found all over the city, the free transportation tickets: all this also contributed to the success of the congress.

T H E H A R D FA C T S

Congress Center Basel + + + +

16 multipurpose spaces Maximum capacity: 2,000 people 160,000 m2 of exhibition and event space 2013: opening of another multipurpose event hall for up to 3,000 people

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> SWISS CONVENTION CENTRES

DAVOS,

the ultimate Alpine metropolis

ences, events and seminars. It will even be extended, with a new congress hall for 2,000 people, and six other small rooms, due to open in 2010. A few words on Davos as a health resort. The town’s many clinics are now highly specialized institutes, expert in the treatment of allergies, respiratory illnesses and dermatological complaints. And with its four world-renowned research institutes, which attract distinguished scientists and guest researchers from all corners of the globe, Davos has almost become a small university town with a leaning towards natural science and medicine.

Davos may well be one of the leading conference destinations in the Alps. Of course the Annual Meeting of the World Economic Forum - and the media attraction it gets - has a lot to do with it. But Davos can be considered a little more than that. Located in Canton Grison, Switzerland’s holiday region, it is both traditional and cosmopolitan, boasting natural surroundings and a magnificent mountain setting, making it a popular holiday town.

of big city life. Davos seems the perfect place to meet people, exchange knowledge, enjoy sport, relax and unwind. Davos Congress, the congress centre, can hold several large and small confer-

Guests from all over the world will then fall under the spell of this famous Swiss Alpine metropolis. Davos seems to have it all: a holiday, sports, congress, health, research and culture resort rolled into one!

Davos Congress

Over the last 35 years, Davos, Europe’s highest congress town, has firmly established itself as a competitive international conference venue. The town’s strong point lies in its contrast to the conventional congress resort and in the captivating combination of education and relaxation far from the bustle

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able to provide all the services that an international conference needs, ranging from elegant lecture theaPaul Beattie, of Cambridge Publicatres to catering for the conference tions, explains why Davos Congress banquet. The fact that the conPaul Beattie was the ideal place to hold Goldgress centre was able to provide schmidt2009 this very last June. us with a competitive rate for our summer conference made coming to Davos an What is Goldschmidt2009 exactly? unbeatable prospect. We are therefore hoping The Goldschmidt conferences are one of the to come back to Davos in the near future. biggest international conferences in the Earth According to you, what are Sciences, alternating between Europe and North the main assets of the destination? America each year, and attracting between 1,500 The town is compact with all hotels within and 2,500 delegates from across the world. easy walking distance of the congress centre, Why did you choose Davos and provides stunning scenery and a range of Congress to hold your event? social events. We would recommend Davos as Davos offers an expertly run congress centre a conference venue for any conference with

Goldschmidt 2009

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T H E H A R D FA C T S

Davos Congress + 3 interconnecting wings which may be operated independently or in combination with each other. + maximum capacity: 2,000 persons + 22 rooms accommodating 30 to 1’100 persons + no fixed facilities / rooms can be arranged as desired

between 300 and 2,500 delegates. Davos is clearly enjoyed by our delegates, as each time we have come we have had record numbers of people attending, and the feedback we have received has been overwhelmingly positive.

> SWISS CONVENTION CENTRES

GENEVA, the smallest of the big metropolises Situated between the Alps and the Jura Mountains, Geneva, renowned for its majestuous lake, presents refreshing surroundings of alpine scenery against a backdrop of green countryside. The city draws thousands of people each year to events such as conferences, conventions and meetings - most of them at the International Conference Centre Geneva (CICG).

In summer, let’s party! In June, for a whole weekend, the Music Festival will satisfy the most demanding music lovers. In August, during the famous Geneva Festival, the entire lakeside comes alive with music, shows and entertainment of all kinds. On the last Saturday, Geneva offers one of the biggest musical fireworks in the world, launched from the middle of the lake. Last September, an exceptional ‘Fête de l’Air’ took place - it included the 53rd Coupe Aéronautique Gordon Bennett, the 100th anniversary of the Geneva Flying Club and a great festival of hot-air balloons. Fall is the season of beauty, the ultimate time of the year to visit the countryside and discover the red Rhône Forest and the radiant, golden vineyards. Don’t forget to drop by the wineries and have a taste of Geneva wine. In December, Geneva shines with a thousand stars and lights. Trees, streets and squares are decorated by famous artists for the Trees & Lights Festival - the old town even goes back to 1602 for the weekend celebrating the ‘Escalade’, the most important episode in the history of Geneva.

CICG

©GeneveTourisme

All year long, Geneva is a choice destination. In spring, the city and its numerous gardens and parks blossom with tulips and iris. It’s time for a walk and then for a rest on a terrace.

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15th World Congress on In Vitro Fertilization Isabel Stengler, President of IS – Event Solution, was in charge of the organization of the 15th World Congress on In Vitro Fertilization. She explains why they chose to come to the International Conference Centre Geneva.

affordable catering. We were very satisfied with the meeting space and the handson service provided by CICG staff.

Isabel Stengler

According to you, what are the main assets of the destination?

Could you give a short description of your event?

Geneva is a picturesque city, beautifully located at Lac Léman with a view of the mountains in the The 15th World Congress on In Vitro Fertilization distance. Switzerland is a very attractive destiis a bi-annual event that focuses on the fields nation due to its international flavour and rich of In-Vitro Fertilization and Assisted Reproduchistory, as well as the presence of major pharma tive Technology. It has become an important and companies. We felt that these assets, together unique forum that brings together clinicians, basic with ease of transportation within Geneva, and and clinical scientists, embryologists and support an excellent scientific programme including world staff from around the world. Pharmaceutical renowned presenters, would help us to attract companies, surgical instrument and equipment many attendees. providers participate in the commercial exhibition of this event. The Geneva conference counted 750 T H E H A R D F A C T S participants over three days.

Why did you choose the International Conference Centre Geneva to hold your event? We selected the CICG as our venue of choice for various reasons including easy access from the airport and downtown, comfortable meeting rooms, convenient layout of meeting space and

The CICG + Maximum capacity: 2,200 pax + Biggest hall can be divided into four smaller rooms for 120 to 1,000 people + A 600-m2 multipurpose hall that can be divided into 3 rooms for 90 to 350 people + Total exhibition area: 4,000 m2

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> SWISS CONVENTION CENTRES CASE

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ERA (European Regions Airline Association) elly

Daphne Donn

Daphne Donnelly, Director Business Development, is responsible for the planning and organisation of the ERA (European Regions Airline Association) General Assembly, which took place this year in the Casino Kursaal Interlaken for the second time in ten years.

SCENIC INTERLAKEN

Where memorable congresses happen A PLACE IN THE HISTORY BOOKS Interlaken is one of the most renowned year-round holiday resorts and congress destinations in Switzerland. The ‘capital’ of the Bernese Oberland is located in the heart of Europe, and situated at the foot of the towering trio of the Eiger, Mönch and Jungfrau. Not only the spectacular alpine landscape around Interlaken makes it worth organizing memorable conferences there, but the town’s tradition of staging events goes back for more than a hundred years: the historic rooms of the congress centre as well as the prestigious hotels have hosted many important conferences and glittering banquets. When the new modern Convention Hall opens its doors in May 2010, Interlaken will be taking its historical role as a congress centre into the 21st century.

SUSTAINABLE INTERLAKEN

ment for events designed to leave a minimal ecological footprint, although sustainability is nothing new on the priority agenda in Interlaken and the whole Jungfrau Region. It is the unspoiled natural beauty of the region which provides its greatest attraction. As a congress and seminar resort, Interlaken prefers to treat nature with a gentle hand by reducing pollution. Visitors can leave the car at home; the congress centre is right at the heart of the town within walking distance of the hotels. Interlaken also provides an ecological compatibility guarantee for its transport network. This applies to transfers in and around the resort and the local region.

Could you give a short description of your event? The ERA General Assembly is the Association’s premier event which brings together 600+ company presidents and other high level executives from ERA’s membership of airlines, airports, aircraft and aero-engine manufacturers and other aviation related businesses. The event includes a conference, exhibition, Airline Presidents’/ Airport Directors’ meeting as well as the prestigious General Assembly Awards Dinner. The General Assembly, offers the members of ERA a dynamic and unique opportunity to meet and do new business.

Why did you choose the Casino Kursaal Interlaken centre to hold your event? In 2000 ERA celebrated its 20th anniversary and held its General Assembly in Interlaken. The event was quite a success and we decided to return to the same location in 2009. For our type of event, the congress centre and overall amenities are of the right size and offer excellent value for money.

According to you, what are the main assets of the destination? There is no doubt that after cost, location and access are important factors in marketing an event. Well, Interlaken is a truly stunning location. Although a small town, everything is conveniently located and the hotels are all within a short walking distance from the congress centre. In addition, although there are mainly small hotels, the range on offer means that there is a choice to suit all needs - it is essential in today’s economic climate.

T H E H A R D FA C T S

Interlaken provides the ideal environ-

Casino Kursaal Interlaken + Biggest room capacity: 1,300 pax + Gastronomic delights for up to 2,000 guests + Opening in May 2010, a new convention building with a hall for up to 1,200 people and an exhibition space of about 1,000 m2

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> SWISS CONVENTION CENTRES CASE

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Medical Congress in Lausanne

Catherine Pe

rrin

CP Consulting organizes medical congresses for the Swiss Society of Gastroenterology, the Swiss Association of Plastic, Reconstructive and Aesthetic Surgery and the Swiss Society of Interventional Pain Management. Catherine Perrin, PhD, explains why they usually choose the Beaulieu Convention & Exhibition Centre.

Could you give a short description of the events you organize?

Beaulieu Convention & Exhibition Centre

LAUSANNE, the green city Both its natural situation and also the ecological policy of its authorities make Lausanne a model of city, respectful of the environment. This is the best way to welcome its guests. Located as it is on the shores of Lake Geneva, considered by some as the most elegant lake in the world, Lausanne is also one of the greenest cities in Europe. This appreciation is corroborated by a number of facts and initiatives making the Olympic Capital a model city anxious to harness the quality of the environment as a factor contributing to the wellbeing of its inhabitants and the comfort of its guests. Short travel times, an excellent public transport network and a wide variety of leisure activities make Lausanne an ideal location for all kinds of conferences - most of which take place at the Beaulieu Convention & Exhibition Centre, whose popu-

lar features include a quiet atmosphere and generously proportioned grounds.

A DYNAMIC ENERGY POLICY The specialised services of the City of Lausanne are committed to a highly ambitious sustainable development policy and in particular a very modern energy policy that takes many forms: remote energy management, solar energy facilities for preheating water, photovoltaic power plants (on the roofs of the Olympic Stadium and the Vidy Theatre), ecological public transport (modern underground railways, dual mode buses, Aquarel solar-powered boats, small Serpentine pods which are currently at prototype stage), park & ride parking systems, refuse management, etc. Lausanne has won several Swiss and European prizes for its ecological policy, including in 2004, as the first European city with over 130,000 inhabitants, the European Energy Award Gold.

We help professional associations to host their congress, conference or seminar. We look after all organisational details, from hotel bookings to food catering, and ensure that all external suppliers handle accessory needs with care. We collaborate with technical support personnel for multimedia presentation requirements to bring an innovative touch to any event, which can be up to a few thousands people.

Why have you chosen Beaulieu Convention & Exhibition Centre to hold your events so far? The venue is quite spacious and easy to get around in. Most delegates from the pharmaceutical and medical industries like it very much. People working there are highly competent and the way they manage events is very professional. They’re pretty pleasant to deal with and the high level of service they aim at makes them all the more attractive – not to mention their excellent value for money!

According to you, what are the main advantages of the destination? The Swiss living on the other side of the Sarine like to come to the Roman part of Switzerland and are fond of Lausanne. Geographically speaking, Lausanne is easily accessible from everywhere. As for social programmes, the city offers countless possibilities. Whether you like water, hiking, wine, museums, theatres or concerts, you will be sure to find something that will suit your tastes.

Vidy Harbour © www.diapo.ch

T H E H A R D FA C T S

Beaulieu Convention & Exhibition Centre + Total floor capacity: 50,500 m2 + Total capacity: from 15 to 5,000 people for meetings and congresses + Biggest room capacity: 5,000 pax + A high level of flexibility

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> SWISS CONVENTION CENTRES

LUGANO, tradition and modernity in perfect balance Historically and culturally, Lugano and its region constitute a meeting place, knitting together different traditions and influences. The people are typically Latin in temperament: open, friendly and communicative. This southern gioia di vivere is apparent in the way they meet and associate: to this extent, Lugano may well be an ideal place to meet. The region has maintained a distinct personality. Much of its success as a centre of tourism derives from its climate, tempered by the presence of the lake, with mild winters and many sunny days. The landscape has not been tarnished by excessive urbanisation, and its natural balance of mountains, hills and lowlands makes it an agreeable place to be in any season.

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The character of the region has favoured development of the service sector, reflected by a rapid growth in commercial activities, especially in Lugano. Presently the region is Switzerland’s third major banking area. And with a wide variety of attractions, it offers many cultural activities. The region’s artistic events are of the highest calibre. There are numerous occasions for modern music: rock, pop, and most importantly, jazz and blues which are featured during the annual Jazz festival and Blues to Bop festival in the summer. Other noteworthy festivals include the Swiss national day with a fireworks display on the shores of the lake and the more recent New Year’s party in Piazza della Riforma.

Besides, there is no lack of first-class facilities: boutiques, department stores, hotels, restaurants, and of course various congress facilities capable of hosting conventions of up to 1,200 people in the heart of the city, in the Palazzo dei Congressi. All the varied needs of modern tourism are fully met, whether you are looking for fashionable meeting places or exclusive special venues.

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European Society for Medical Oncology (ESMO)

According to you, what are the main assets of the destination?

Alessia Mora

Alessia Mora, ESMO Congress Director, explains Easy access to a congress is what made them decide to organize their convery important. With its central location in ference in the Palazzo dei Congressi in Lugano. Europe, a city airport and the added benefit of international airports in nearby Milan, Lugano Could you give a short is certainly an attractive city. Prices are very description of your event? competitive on an international level and low The most recent event organized by the Euroapplicable Swiss VAT is probably a plus. The pean Society for Medical Oncology in Lugano overall good quality of service and the profeswas the European Multidisciplinary Conference sionalism of local partners is definitely a benin Thoracic Oncology (EMCTO) last May. The efit. The central location of the congress centre event was in partnership with three other Euro- is exceptional and facilitates connections with pean medical societies and focused on thoracic the local hotels, allowing delegates to benefit tumors. The conference welcomed 750 lung from Lugano’s cultural attractions. oncology experts from all over the world and 10 exhibiting companies.

Why did you choose the Palazzo dei Congressi to hold your event? The flexibility of the Lugano Congress Centre and the city’s accommodation capacity are ideal for meetings between 500 and 1,500 delegates. ESMO has previously organized other events for both medical oncologists and oncology patients. Lugano city council has always been very welcoming and supportive.

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T H E H A R D FA C T S

Palazzo dei Congressi + Capacity of main auditorium: 1,130 people + A glazed 1,350-m2 foyer + Second largest room (830 m2) can be divided into three rooms of 140 to 360 m2 + Highlight: the 280-m2 patio of the historical Patio II Ciano

Palazzo dei Congressi

> SWISS CONVENTION CENTRES KKL Luzern

Kapellbruecke Luzern

CASE

11th World Association of Russian Press Congress 2009

LUCERNE,

when congresses meet design and culture

Dr. Werner Stauffacher, President of the Cooperation Council Switzerland / Russia, organized the 11th World Association of Russian Press Congress 2009 in Lucerne. Werner Stauffacher

Situated in the heart of Switzerland, Lucerne is undoubtedly the culture and convention town with savoir vivre, offering a uniquely beautiful, fairytale landscape with views of the lake and mountains. It’s also the home of KKL Luzern, designed by architect Jean Nouvel, a building unlike any other in Switzerland that has become a world-famous venue for events. One thing is certain: the mere coming to KKL Luzern is by itself worthwhile. So of course Lucerne is considered first and foremost as a tourist destination, of course it boasts impressive surroundings, of course there are plenty of interesting things to discover, but KKL Luzern itself is worth visiting. As Professor Dr Anton Schleiss, Chairman of the Swiss Committe on Dams, whose congress will take place in Lucern in 2011, says: ’The KKL Luzern Culture- and Convention Centre ranks today as one of the most spectacular modern buildings in Switzerland. French architect Jean Nouvel combined design and aesthetics to create the new landmark of the city of Lucerne. Most hotels are very close to the KKL

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Luzern and can be reached by a pleasant walk along the lakeside within 5 to 10 minutes or by public bus transport with bus stops directly in front of KKL Luzern.’ One of the most beautiful trails you could ever enjoy in Switzerland even begins only a few minutes’ walk from KKL Luzern: the city of Lucerne with its picturesque old town centre and its significant sights and monuments. The Chapel Bridge is just one of many worthwhile sights that make Lucerne so attractive for its visitors from all over the world. The Bourbaki Panorama, the Imax movie theatre, the Glacier Gardens and the Pilatus Summit Restaurant are all a delight to visit.

T H E H A R D FA C T S

KKL Luzern + Biggest hall (Concert hall) accommodates up to 1,840 people + Total surface: 4,370 m2 + Highlights: superb acoustics in the Concert Hall, Museum of Art on the 4th floor, a trademark Flying Dinner

Could you give a short description of your event? The congress of World Association of Russian Press brings together once a year Russian speaking editors, chiefs of media houses, publishers and heads of programming and is held each time in a different inspiring city. This year, the Cooperation Council Switzerland Russia took the chance to bring the congress to the heart of Switzerland, Lucerne. During three days, the impressive settings on the Lake Lucerne helped to create a unique productive vibe among the 250 participants.

Why did you choose KKL Luzern to hold your event? After we made the decision to invite our high-profile guests from all over the world to Lucerne, it was an easy choice to set up the opening ceremony with prominent speakers from Switzerland and Russia in KKL Luzern. The location is internationally known for its high standard and has already made its mark in the event field.

According to you, what are the main assets of the destination? KKL Luzern, the modern building that fits into the landscape surprisingly well, excelled even the most creative and experienced media heads through its design, position on the lake and the distinctive view from the terrace. Also, KKL Luzern and the scenic Lucerne are located in the heart of Switzerland and just a one hour drive from Zurich airport.

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> SWISS CONVENTION CENTRES

MONTREUX, city of music It’s a well-known fact : in spite of its relatively small size, Montreux is in reality full of surprises and attracts each year many people to the Swiss riviera. The first thing that comes to mind is of course the renowned Montreux Jazz festival which has been welcoming the most famous musicians and thousands of people every year since 1967. This emblematic event enjoys the exceptional setting, facilities and services Montreux Music & Convention Centre, nicknamed the ‘2m2c‘, provides. It welcomes every year 200,000 visitors, put on the stage more than 1,000 musicians and runs during 16 days. Shows

are being staged at concert halls and bars, on boats and lakefront terraces. Even the promenade becomes a mob scene, with the fanciest street food such caviar, kebabs, paella, bratwurst and traditional Swiss Raclette.

place where visitors can enjoy their stay and find serenity. Ideally located in the heart of Europe, one hour from the Geneva airport, easily and quickly accessible via the major road and rail arteries, Montreux overlooks the Alps and could be an ideal place to hold a conference.

But Montreux is also a wine-producing region and boasts many historical sites such as the Chillon castle, the most visited château in Switzerland. Lavaux, a booming region located just few kilometres from Montreux and part of the UNESCO’s world heritage, also deserves to be pointed out. Montreux is not only a great destination for professional and cultural events but also a revealing

T H E H A R D FA C T S

Montreux Music & Convention Centre + Total surface area: 18,000 m2 + an auditorium for conferences of up to 1,800 people + a multi-purpose hall for conferences of up to 1,200 people + 12 modular committee rooms each of which can hold up to 70 people + 20 sub-committee rooms each able to hold 10 to 30 people + 2 exhibition halls with more than 4,000 m2 of raw floor space

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Catherine Morel, Manager of the World Business Council for Sustainable Development (WBCSD), explains why the association keeps on choosing Montreux Music & Convention Centre to hold their meeting.

exclusively with busiCatherine Mo rel ness and sustainable development. Members of the WBCSD gather twice a year to determine priorities and explore the business opportunities and challenges of sustainable development. Through our positive experience over the last 8 years in Montreux, this city has become our preferred destination to host our spring Liaison Delegate Meeting.

Could you give a short description of your event?

Why did you choose the Montreux Music & Convention Centre to hold your event?

The World Business Council for Sustainable Development (WBCSD) is a CEO-led, global association of some 200 companies dealing

Our Meeting gathers about 300 participants each year. Besides the plenary session, around 30 other events are scheduled over the week.

World Business Council for Sustainable Development (WBCSD)

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The modular and multi-purpose meeting rooms of the 2m2c Convention Centre enables the WBCSD to host the entire conference in one venue. Daylight rooms, terraces and high caliber technical equipment greatly contribute to the success of our meetings.

According to you, what are the main assets of the destination? Montreux is a renowned and beautiful location. Our guests appreciate the stunning mountain views, lakeside, friendly and calm atmosphere of this town as well as easy travel access from Geneva airport. The 2m2c is ideally located in the heart of Montreux and many hotels are within walking distance from the venue.

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The Annual ICN Conference 2009

Christina Spindler

Christina Spindler, General Manager of the Worldspan Group, was responsible for organizing the Annual International Competition Network (ICN) Conference 2009. She explains why they chose Kongresshaus Zürich to hold their event.

Could you give a short description of your event?

RELIABLE ZÜRICH Where meeting is easy Just a stone’s throw from the Alps, Zürich is truly a wonderful place set among some of the most beautiful scenic vistas on the shores of Lake Zürich. With the added bonus of a top quality of life, it’s Switzerland’s centre of culture and business. And as an congress destination, it could well have everything a demanding international association could possibly want. Thanks to its international airport, Zürich is linked directly with more than 150 destinations all over the world. The transfer from the airport to Zürich Main Station, the European rail hub right in the city centre, is a mere ten-minute train ride. From the classic conference hotel to Switzerland’s largest multifunctional event hall, from the Masoala Rain Forest Hall to river and lakeside lidos, Zürich offers every suitable location as well as ideal accommodation facilities. Zürich boasts an impressive ‘Kongresshaus’ - for most an ideal venue in an ideal location beside the lake, in easy reach of hotels, the station and tram systems. The testimony of Dr Theresa

Burke, CEO of the European Society for Precision Engineering and Nanotechnology (euspen), which organized their 10th Anniversary Conference there last May, says it all: ‘In the past, we have been very fortunate in choosing excellent venues for our our annual conference and the Kongresshaus was no exception. The city infrastructure is excellent and the assistance given to us by everybody working there was just tremendous.’ And let’s emphasize a particular characteristic of Zürich. The city is exceptional for its security, cleanliness and unique concentration of cultural, shopping and nightlife facilities - as a host region for meetings, conventions and seminars, what else can you ask for?

The International Competition Network (ICN) was founded in 2001 to promote more efficient and effective antitrust enforcement worldwide. At the beginning of June, Zürich became the eighth city to host the Annual ICN Conference after Naples, Seoul, Bonn, Cape Town, Moscow and Kyoto. Representatives from over a hundred antitrust agencies and international organizations as well as national and international consultants gathered at Zürich’s Kongresshaus, where Federal Councillor Doris Leuthard opened the proceedings.

Why did you choose Kongresshaus Zürich to hold your event? The location of the Kongresshaus and the fact that it is so flexible played a decisive role for Switzerland’s Competition Commission and for us as organizers. Apart from the plenary talks, the event features numerous smaller workshops and individual meetings, and facilities at the Kongresshaus are ideal.

According to you, what are the main advantages of the venue? For a high-calibre event like this, perfect organization is absolutely essential, from the initial contact all the way through to post-event follow-up. The logistics too - short distances inside the building and a reliable infrastructure are important. But there are also two other vital components: for a conference to be a success, the catering and emotional elements have to be absolutely perfect.

T H E H A R D FA C T S

Kongresshaus Zürich + 4,000 m2 of exhibition space or 12 rooms and several foyers + Spaces for events for up to 3,000 people + Capacity of biggest room: 1,700 pax

Kongresshaus Zürich

> SWISS CONVENTION CENTRES

YOUR QUALITY PARTNERS Congress Center Basel Tel: +41 (0)58 206 28 16 sales@congress.ch www.congress.ch

Davos Congress Tel: +41 (0)81 415 21 76 congress@davos.ch www.davoscongress.ch

International Conference Centre Geneva (CICG) Tel: +41 (0)22 791 90 70 info@cicg.ch www.cicg.ch

Casino Kursaal Interlaken Tel: +41 (0)33 827 61 00 marketing@casino-kursaal.ch www.casino-kursaal.ch

HEADQUARTERS 28

Beaulieu Convention & Exhibition Centre Tel: +41 (0)21 643 21 11 info@beaulieusa.ch www.beaulieu.org

KKL Luzern Tel: +41 (0)41 226 70 70 info@kkl-luzern.ch www.kkl-luzern.ch

Montreux Music & Convention Centre Tel: +41 (0)21 962 20 00 info@2m2c.ch www.2m2c.ch

Palazzo dei Congressi Lugano

Kongresshaus Z端rich

Tel: +41 (0)91 911 04 04 info@lugano-conventions.com www.lugano-conventions.com

Tel: +41 (0)44 206 36 36 info@kongresshaus.ch www.kongresshaus.ch

eibtm

速

Where The World Meets

The Global Meetings & Incentives Exhibition Fira Gran Via, Barcelona, Spain

1 - 3 December 2009 www.eibtm.com

A FOCUS ON EUROPE AS THE EUROPEAN ECONOMY IS LOOKING TO RECOVER FROM THE ECONOMIC TURMOIL, IT IS TIME FOR THE ASSOCIATION SECTOR TO DEVELOP NEW INITIATIVES TO ENCOURAGE PARTICIPATION ACROSS ACTIVITIES - INCLUDING THE UPTAKE IN MEMBERSHIPS AND CONFERENCE ATTENDANCES. EUROPEAN ASSOCIATIONS MUST WORK TOGETHER TO STRENGTHEN THE EUROPEAN COMMUNITY TO SHARE BEST PRACTICE AND TAKE PART IN EUROPEAN ISSUES THAT WILL AFFECT HOW YOUR ASSOCIATION OPERATES.

Luc Maene

Associations must now take the lead into the economy to develop close partnerships with each other. With the economy steadily on the road to recovery, associations should not wait for activities to occur. We must promote our activities as content

TEXT LUC MAENE DIRECTOR GENERAL OF THE INTERNATIONAL FERTILIZER ASSOCIATION AND PRESIDENT OF ESAE

to be reviewed where we can share new methods to offer our members an even better service than before. Now, with the expanding demands of the ‘new Europe’, our skills in partnership

HEADQUARTERS 30

building will be more in demand than ever before. These skills will be tested as well as additional countries join the European Union, and young associations there seek to grow and develop.

European legislations are increasingly important to associations. A collective voice from associations giving their insights into European legislations can change the way how your association can work for the benefit of your associations and your members. Without your voice, changes in Europe may work against associations representing industrial sectors. At ESAE we give the latest in European issues and trends that affects your association and innovative ways to inspire your members. ESAE provides a platform to promote Europe as a community for European managers and CEO’s exchanging insights and networking with influential European professionals. The key to the future is working together and emerge Europe as one. www.esae.org

DRIVING THE EUROPEAN RECOVERY THE WORLD IS FACING A FINANCIAL AND ECONOMIC CRISIS UNLIKE ANY SEEN BEFORE. HOW WE RESPOND WILL SHAPE OUR FUTURE FOR MANY YEARS TO COME.

The EU approach stresses the need for common strategies that promote European principles and long-term goals. From the start of the storm, the Union has played a key role in coordinating national positions - both within Europe and at the international level. Through concerted action, the Union has succeeded in preventing a meltdown of European financial markets, saving millions of jobs. Member countries are now implementing an economic recovery plan that represents the most ambitious effort ever to align their economic policies. Rejecting protectionism, the plan seeks to strengthen the single market, long a catalyst for European growth.

Though it has meant hardship for many people, the crisis has taught us some valuable lessons. We now know that the financial system is deeply flawed. The EU is working to put a stop to loose banking practices within its own borders. The European example is also driving action at the international level.

Financial products, activities and participants must be effectively regulated and supervised. Ethical behaviour should be promoted and unethical behaviour sanctioned. To achieve a lasting recovery, Europe must have a reliable financial market that fulfills its core function - providing mortgages, pensions and loans.

No country could escape such a destructive force. But by pooling efforts and resources, Europe can emerge stronger and better prepared for the future.

The EU has already taken steps to increase protection for bank depositors, make credit ratings more reliable, improve risk management in financial firms and reinforce the solidity and supervision of banks and insurance companies. The Union is also moving to tighten rules on hedge funds and to curb banking pay practices that encourage recklessness.

REFORMING THE FINANCIAL SYSTEM The EU is taking unprecedented measures to restore stability to financial markets and to get credit flowing again. These must be matched by robust reform to prevent a repeat of the crisis and to rebuild trust in the banking industry.

On an issue crucial to unlocking credit, the commission has recommended ways countries can deal with â&#x20AC;&#x2DC;impairedâ&#x20AC;&#x2122; assets

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The crisis has presented new challenges, including the need to better regulate and monitor the financial industry. But old ones, like climate change, also demand urgent attention

- those that are worth less than the value listed on the company’s balance sheet. Many banks remain reluctant to issue loans out of concern for their potential losses on impaired assets. Looking ahead, the EU has set out a detailed roadmap for improving the regulation and supervision of its financial markets and institutions. The plan calls for measures to promote propriety, integrity and transparency and to safeguard against system-wide threats and excessive risktaking. It foresees a European structure for supervision of financial firms active in several member countries and a European body to oversee the stability of the financial system as a whole. The EU is also driving reform at the international level. In line with EU recommendations, a new global agreement gives international financial institutions a larger role in monitoring economic risks. Other changes include an end to tax havens that refuse to cooperate with tax authorities from other countries.

SUPPORTING THE REAL ECONOMY The EU has launched its most ambitious effort ever to revive growth and build a stronger and more stable economy. Drawing on the strengths of the common market, its recovery plan stresses the importance of

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coordinating European and national positions so they have more impact. At the core is a combined effort to give the economy an immediate boost through investments compatible with open markets and long-term goals. The EU has committed roughly €400bn - about 3.3% of its gross domestic product - over two years to stimulate activity and support people through the crisis. The full impact of stimulus spending is not yet clear, but recovery will be gradual. Moreover, fundamental changes that were already foreseen in the boom years are even more important now. The crisis has presented new challenges, including the need to better regulate and monitor the financial industry. But old ones, like climate change, also demand urgent attention. Looking beyond the recession, the EU plan is designed to speed up the transition to a low-carbon economy, diversify energy sources and promote leading-edge industries - all essential to lasting prosperity. Well before Europe began feeling the full impact of the market turmoil, the EU took steps to reform the financial industry,

agreeing on measures that are now being put into practice and strengthened with additional changes. The EU is also guiding member countries on how to support their economies without hurting each other’s industries or sinking taxpayers deep in debt. Small and midsized businesses are receiving special attention, since they provide most of the jobs in the EU. Protectionism must be avoided, as it can only lead to stagnation - and a deeper and longer recession. For 15 years, the single market has been the motor for Europe’s economic growth, creating millions of jobs. Now it can be the engine for recovery, provided action is closely coordinated at the EU level.

KEEPING PEOPLE IN EMPLOYMENT The EU is committed to doing everything it can to keep people employed. With the economy expected to shed at least 3.5 million jobs before it rebounds, the situation calls for a major mobilisation of resources, both to create and to protect jobs.

From the start of the crisis, the Union has taken strong and effective action to cushion the impact on workers. When banks buckled in autumn 2008, the EU swiftly produced a rescue plan, preventing a meltdown of the financial markets and saving millions of jobs. Weeks later, the commission came forward with a comprehensive, far-reaching package of measures to boost consumer demand and promote major investments in infrastructure. Adopted by member countries in December 2008, the economic recovery plan is now in effect and the impact being closely monitored. In keeping with the plan, national governments have introduced measures to stem job losses and tackle long-term challenges to the labour market, such as the rise in the average age of workers. The commission, meanwhile, is easing access to EU funds for retraining laid-off workers and helping them find new jobs. Specifically, the EU is speeding up €1.8bn in payments earmarked for its social fund, which supports millions of workers every

ments about how to improve the situation. As many people as possible must be kept employed, for example by financial support for companies that cut hours instead of jobs.

strengthen regulation of hedge funds and private equity. Action is also being taken to ensure that pay practices do not encourage recklessness.

Mobility is essential. Workers must be allowed to continue to move about the EU freely. This will not only improve their chances of finding a job; it is their right as EU citizens and members of a single market.

They also want to give international financial institutions a bigger role in monitoring economic risks and to let emerging and developing economies have more voice in these institutions - again in line with EU recommendations.

PROMOTING GLOBAL RECOVERY The world is witnessing the worst economic storm in decades, one that has swept from country to country with lightening speed and devastating force. Confronted with a global crisis, we need a global response. The EU has already taken steps at home to put a stop to loose banking practices that have felled banks and frozen up credit. Now the European example is driving action at the international level.

The EU is also contributing significantly to the largest fiscal expansion the world has ever seen, pumping at least €400bn into the economy within a framework designed to keep member countries from undermining each other. Member countries have agreed to target these investments to green technologies so as to accelerate the transition to a low-carbon economy. G20 leaders have embraced that approach.

The Group of 20 leading industrial and emerging nations has adopted a strategy that broadly endorses the European approach. It recognises the need for govern-

Likewise, the Union is providing a large share of more than €800bn in loans and guarantees pledged to countries badly damaged by the global downturn. And it is committed to honouring its pledges to increase aid to developing nations.

The EU is committed to doing everything it can to keep people employed. With the economy expected to shed at least 3.5 million jobs before it rebounds, the situation calls for a major mobilisation of resources, both to create and to protect jobs

All this spending must be consistent with open markets, as history has shown that protectionism is disastrous in a downturn. The EU will work for a breakthrough in world trade talks. Concluding the longstalled negotiations could boost the world economy by more than €110bn.

year. The commission has also moved to expand the scope of a fund set up to help workers hit by shifts in world trade patterns. The new rules lower the amount of matching funds required from governments.

The European Commission embodies and upholds the general interest of the Union and is the driving force in the Union’s institutional system. Its four main roles are to propose legislation to Parliament and the Council, to administer and implement Community policies, to enforce Community law (jointly with the Court of Justice) and to negotiate international agreements, mainly those relating to trade and cooperation. This article was provided by The European Commission from: http://ec.europa.eu/financial-crisis/ index_en.htm

The EU continues to provide monthly updates on unemployment. It is also consulting with trade unions, businesses and govern-

ment spending to stimulate the economy but also calls for tighter rules and more oversight of the financial industry. The goals are much the same as those pursued at the EU level: to promote transparency and to safeguard against system-wide threats and excessive risktaking. At the EU’s urging, G20 leaders have pledged to crack down on tax havens and to

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BRUSSELS MATTERS

The importance of your association’s presence in the capital of Europe

OVER HALF A CENTURY THE EUROPEAN UNION HAS BROUGHT POLITICAL STABILITY AND ECONOMIC PROSPERITY TO ITS CITIZENS, HAS CREATED A FRONTIER-FREE SINGLE MARKET, A SINGLE CURRENCY AND OVERALL IT HAS REUNITED A FRACTURED CONTINENT. THE EUROPEAN UNION HAS BECOME A MAJOR ECONOMIC AND COMMERCIAL POWER AND ITS MEMBERSHIP HAS GROWN FROM 6 TO 27 COUNTRIES, BRINGING THE EU’S POPULATION TO NEARLY HALF A BILLION. TEXT NELE DEVOLDER, MARKETING COORDINATOR, AND DANI KOLB, SENIOR CONSULTANT, KELLEN EUROPE

European citizens have adapted to the above changes that made life much easier for all of us, and still, they don’t really seem to understand where the source of change lies. Statistics on the turnout for the recent elections (less then 50% participation) for the European Parliament prove that EU citizens don’t feel affiliated to Brussels or understand the impact European Union has on their daily life.

POLITICAL, ECONOMICAL AND PRACTICAL ASPECTS Do businesses see this different? Did they only come to Brussels for the beer and the waffles or is there more to it? Looking at the number of business associations represented in Brussels, it is obvious they do so, as today, over 70% of EU business associations are located in Brussels or have

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Nele Devolder

a representation here. And of course they are directly affected by the European political and economic process. From a political point of view, over 80% of legislation that has to be implemented at a national level in Europe has been decided and agreed upon in Brussels. The key European Institutions are based in Brussels, which explains the high number of representations of companies and associations in the heart of Europe.

Dani Kolb

The clear advantage for a European association in its lobbying efforts is that it can truly claim to speak with a unified voice from the industry. Policy makers tend to prefer hearing an industry position rather than having to listen to the view of different companies, which defend their individual company interests. Especially since policy makers often need to take decisions on topics on which they lack both expertise and detailed background information. That is were associations come in and act as

credible advisors and information provider to the legislators. In order to get that credibility from the institutions, EU business associations develop industry statistics or conduct benchmarking studies for the industry or subgroups of the industry. In talking to legislators, the association uses this information to effectively show for who they speak, what they represent e.g. in terms of figures or jobs. Not only do these benchmarking studies increase credibility in lobbying efforts, this industry information source will make sure that the association can foresee industry trends and work towards them. This brings us to the more economical impact the European Union has on business in Europe. For their members, associations act as the key source of information on European developments that can impact their industry. Through their established relations with legislators, EU business associations are considered the representative of a specific industry and can defend its - and thus their members’ interests from a ‘pole position’. Apart from talking to EU legislators, an EU business association establishes and maintains an effective dialog with national trade associations for pan-European issues that affect the industry and thus will also affect companies’ day to day business. The EU’s agenda has historically been driven by a search for economic wealth and global competitiveness. The objective to create a single European market was to stimulate competition and the capability of European business to compete in the global economy. In order to complete this idea, it implied that business-related issues have been at the forefront of European integration and its everyday policy making, such as the removal of obstacles to the free movement of goods, services and capital and to the freedom of establishment. Simple

overall regulations are in place to protect customers and businesses. They generally take the form of one set of rules applied, or coordinated, at EU level rather than 27 different, and possible conflicting, national regulations, which is a big advantage for companies operating in various countries of the EU.

COMPANIES JOIN FORCES TO STRENGTHEN THEIR INDUSTRY AND THE EUROPEAN UNION AS A WHOLE An EU business association represents and promotes the industry in order to facilitate its growth. This contributes to the European Union’s overall growth, creates jobs and stimulates innovation. Being a member

in the world on an association level. Many of Kellen Europe’s managed European associations engage in so called tri-partite meetings with the respective counterpart associations in the US and Asia. These contacts allow exchanging information on a global level among the associations which serves a dual purpose: (1) to anticipate any form of policy migration and (2) to cooperate in lobby activities towards the global institutions such as UN and WTO. For global companies the clear added value to be part of a European association is to follow legislation in Europe, since more and more policy migration can be found between the different regions in the world.

For their members, associations act as the key source of information on European developments that can impact their industry. Through their established relations with legislators, EU business associations are considered the representative of a specific industry

of a trade association gives the opportunity for companies to jointly discuss industry challenges such as skills shortage in the industry and standard developments. EU business associations from their side create opportunities for the industry by acting as platform for education, networking and information exchange between companies at executive and technical levels of the organization as well as with the industry stakeholders.

To conclude, the European Union does matter for associations and its members for various factors; the strongest ones being political and economical factors. Ultimately, being a member of an EU association stimulates the efforts to promote the growth of the industry and therefore contributes to the economic and social wealth of the European Union and its Members States. www.kelleneurope.com

Having a European association also serves the purpose of engaging with other regions

HEADQUARTERS 35

A FOCUS ON THE EUROPEAN TRANSPARENCY INITIATIVE (ETI)

What is your personal view of the ETI?

What do you personally predict will happen to the ETI after the review of the register in mid-2009?

A new risk of receiving abusive complaints of risk of excessive exposure of misuse of data: Federations: 2%

Federations: 7%

Corporate: 12%

Corporate: 11%

Consultancies: 19%

Consultancies: 8%

Unnecessary burden:

An inter institutional register, optional:

AT THE END OF LAST YEAR, EURACTIV

Federations: 7%

Corporate: 15%

Corporate: 11%

Consultancies: 23%

Consultancies: 8%

CONDUCTED A SURVEY ON THE EUROPEAN TRANSPARENCY INITIATIVE, TARGETING FEDERATIONS, CONSULTANCIES AND

An inter institutional register, mandatory:

CORPORATE EU REPRESENTATIONS. ETI PROMOTES TRANSPARENCY IN LOBBYING

Necessary but requests too much data:

ACTIVITIES, FEEDBACK ON THE APPLICATION

Even more data requests, mandatory: Federations: 4%

Federations: 13%

OF THE MINIMUM STANDARDS FOR CONSULTATION AND THE DISCLOSURE

Corporate: 20%

Corporate: 6%

Consultancies: 30%

Consultancies: 6%

OF BENEFICIARIES OF EU FUNDS. HERE ARE THE RESULTS.

A balanced scheme:

Even more data requests, optional: Federations: 29%

Federations: 6%

Corporate: 29%

Corporate: 6%

Consultancies: 19%

Consultancies: 8%

I don’t know enough to have an opion:

Similar scheme, mandatory:

Federations: 49%

Federations: 13%

Corporate: 24%

Corporate: 27%

Consultancies: 9%

Consultancies: 19%

Similar scheme, still optional: Federations: 34% Corporate: 25%

Some respondents found it remarkable how ‘lenient’ it is for trade associations to register to ETI as opposed to consultancies and even NGOs

Consultancies: 19%

Maintained but simplified: Federations: 24% Corporate: 14% Consultancies: 28%

Abandoned all together: Federations: 6% Corporate: 0% Consultancies: 6%

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What is your organisation’s general attitude toward transparency/disclosure?

Do you think your organisation is more or less transparent than other companies in your industry?

Regarding the ETI and especially the Commission’s lobbyist register, what actions has your organisation taken?

Interested in being transparent:

Yes, we already use it:

Federations: 43%

Federations: 17%

Federations: 46%

Corporate: 48%

Corporate: 52%

Corporate: 51%

Consultancies: 33%

Consultancies: 31%

Consultancies: 33%

We support full transparency:

We are planning to use it in 2009

Average: Federations: 38%

Federations: 34%

Federations: 14%

Corporate: 38%

Corporate: 41%

Corporate: 3%

Consultancies: 33%

Consultancies: 56%

Consultancies: 8%

Less:

We support limited transparency:

We will likely use it in 2010 or later Federations: 15%

Federations: 3%

Federations: 4% Corporate: 14%

Corporate: 0%

Corporate: 5%

Consultancies: 14%

Consultancies: 4%

Consultancies: 5%

Eager to remain private:

We have no plan to use it

No opinion: Federations: 18%

Federations: 2%

Federations: 55%

Corporate: 0%

Corporate: 7%

Corporate: 41%

Consultancies:2%

Consultancies: 9%

Consultancies: 53%

+ It is unacceptable that NGO’s do not have to disclose their funding. + It is only useful to be continued if all NGOs are covered and clearly indicate the government funds they receive.

the registrants into answering multiple dubious questions. + ETI code of conduct is not correct in asking lobbyists to provide ‘unbiased’ information - clearer reference needed to the acceptance of codes of the profession (like the SEAP code). + Have not had time to really look into it. Not a priority for us. However, we do not like the idea of having our financial figures made public. As we are a very small consultancy firm, with the financial information requested by the lobbyist register. + Business is not a lobbyist.

We question its utility: Federations: 1% Corporate: 0% Consultancies: 11%

CONSULTANCIES

No opinion: Federations: 12% Corporate: 0% Consultancies: 7%

DO YOU HAVE ANY OTHER REMARKS ABOUT THE ETI AND THE COMMISSION LOBBYIST REGISTER? FEDERATIONS + It is remarkable how ‘lenient’ it is for trade associations (and corporates) as opposed to consultancies and even NGOs. + Lack of incentives for organisations to register so likely to fail.

+ We have to ask ourselves very serioulsy whether this initiative REALLY helps to provide more transparency than before? If we are to ‘regulate’ lobbying, we should all be opting for one register across the EU institutions, for all actors. + Should be clearer that it does not apply for individual public affairs matters where even the Commission is intent on protecting data! + The register is a complete mess for now! + Simple registration should suffice. + It is the Facebook approach to trying to find the truth about an individual/body. Make it ‘voluntary’ in order to avoid compliance monitoring costs, but still wield your ‘rubber stamp power’ to force

EurActiv brings together professionals with experience in EU affairs, journalism, information and communication as well as Internet technology. The full version of this survey can be found at: www.euractiv.com/29/images/European%20 Transparency%20Initiative%20Survey%20 2009.pdf

HEADQUARTERS 37

UIA ı UNION OF INTERNATIONAL ASSOCIATIONS

EUROPEAN (BUT NON E-U) LEGISLATION AND POLICIES OF RELEVANCE TO ASSOCIATIONS AND ALL CIVIL SOCIETY IT IS AN INCREASINGLY COMMON ASSUMPTION THAT MATTERS DESCRIBED AS ‘EUROPEAN’ RELATE TO DIRECTIVES, DECISIONS, POLICIES, PRACTICES OR STRUCTURES EMANATING FROM THE EUROPEAN UNION (EU). YET WHILE THE EU HAS INDISPUTABLY ADMIRABLE FEATURES AND ATTRIBUTES, IT HAS TO BE RECOGNIZED THAT IT HAS NOT YET MOVED AS FAR AS SOME OTHER EUROPE-WIDE INTERGOVERNMENTAL BODIES IN ITS RELATIONSHIPS WITH ASSOCIATIONS AND CIVIL SOCIETY IN GENERAL. THAT TERMINOLOGY WILL HERE ENCOMPASS THE USUAL PANOPLY OF NGOS, FOUNDATIONS, TRADE UNION NETWORKS AND ORGANIZATIONS PROMOTING CITIZENS’ CAUSES. TEXT: CYRIL RITCHIE, VICE PRESIDENT OF THE UNION OF INTERNATIONAL ASSOCIATIONS (UIA) AND PRESIDENT OF THE FEDERATION OF INTERNATIONAL NGOS IN GENEVA

The European intergovernmental body that is plainly the standard setter in recognizing, cooperating with and fostering Civil Society is the Council of Europe (CoE), founded in 1949 to promote respect for democracy, human rights and the rule of law. Its 1950 European Convention on Human Rights and Fundamental Freedoms remains a beacon: indeed it is so successful in defending individual rights that it is at risk of collapsing under the weight of its success, so immense is its backlog of cases. It must not be forgotten that the 1950 Convention is a rarity in that its judgments are mandatory, their implementa-

HEADQUARTERS 38

tion being supervised by the CoE Committee of Ministers.

drafting process from two INGOs : the Union of International Associations and INTERPHIL. This was the Convention on the Recognition of the Legal Personality of International NGOs. One can only regret that to this day this Convention (European Treaty Series No. 124) has no more than ten governmental ratifications. Within the CoE the European Convention for the Prevention of Torture and Inhuman or Degrading Treatment or Punishment, adopted in 1987, includes a permanent Committee with the power to visit and report on places of detention.

The CoE’s European Social Charter, adopted in 1961, guarantees economic and social rights, also with a built-in monitoring procedure, and now with the right for concerned NGOs and trade unions (the recognition procedure is liberal) to bring cases against government institutions.

The CoE Committee of Ministers in 1990 created an unusual body, the European Commission for Democracy through Law (known as the Venice Commission) composed of high-level jurists who give widely-recognized opinions on the compatibility of national laws with democratic standards; contribute to the drafting of laws on electoral practices; and advise constitutional courts.

Of immediate relevance to Civil Society was the adoption by the CoE in 1986 of an instrument that had expert input throughout the

Many more CoE Conventions and structures of relevance to Civil Society followed: in 1992 the European Charter for Regional or

Minority Languages; in 1994 the European Commission against Racism; in 1995 the Framework Convention for the Protection of National Minorities; in 1999 the Commissioner for Human Rights; in 2005 the Convention on Action against Trafficking in Human Beings; in 2007 the Convention on the Protection of Children against Sexual Exploitation and Sexual Abuse; and in 2008 under the aegis of the CoE Conference of INGOs, the Expert Council on NGO Law. It is indeed important that Civil Society in all its diversity is aware of these many instruments and bodies, for they provide the framework and the norms by which citizens and their organizations may hold public authorities accountable for their actions and inactions. The CoE indeed has a landmark document specifically in this area. Having upgraded INGO consultative status with the CoE to participatory status in 2003, the Committee of Ministers in 2007 - after in-depth consultation with civil society representatives - adopted its Recommendation (2007) 14 on the legal status of NGOs in Europe, a truly groundbreaking intergovernmental text. The Ministers already in the Preamble state that they are ‘aware of the essential contribution made by NGOs to the development and realisation of democracy and human rights, in particular through the promotion of public awareness, participation in public life and securing the transparency and accountability of public authorities’ and moreover that ‘the existence of many NGOs is a manifestation of the right of their members to freedom of association and of their host country’s adherence to principles of democratic pluralism’. Could Civil Society ask for a better springboard for its public benefit and justice advocacy work? But there is more! Among the 77 Articles of Recommendation (2007) 14 of the Committee of Ministers are such unambiguous statements as: 6: NGOs should not be subject to direction by public authorities. 12: NGOs should be free to undertake research, education and advocacy on issues of public debate, regardless of whether the position taken is in accord with government policy or requires a change in the law.

14: NGOs should be free to engage in any lawful economic, business or commercial activities in order to support their notfor-profit activities without any special authorisation being required. 47: NGOs should not need any authorisation from a public authority in order to change their internal structure or rules. 50: NGOs should be free to solicit and receive funding not only from public bodies in their own state but also from institutional or individual donors, another state or multilateral agencies. 57: NGOs should be assisted in the pursuit of their objectives through public funding and other forms of support, such as exemption from income and other taxes, as well as incentives for donations through income tax deductions or credits. And most enlightened of all: 76: Governmental and quasi-governmental mechanisms at all levels should ensure the effective participation of NGOs without discrimination in dialogue and

in part because they engage large numbers of citizens and residents of every country. Associations and Civil Society in general will be able to draw inspiration and techniques from this Code for their ongoing relationships with international, national and local authorities. The lengthy catalogue, since the beginning of this article, is not (I hope) just a fastidious accumulation of references and citations. It rather is intended to illustrate that an intergovernmental body (the CoE currently has 47 Member States) can be proactive in its relations with Civil Society, and can - often in partnership with civil society organizations set standards in very wide legal/political/ social/technical fields of direct concern to citizens and affecting their daily life. That is where there is deep confluence between the intergovernmental mechanism and the ideals and actions of civil society organizations. In short, to know the law is good. To influence its drafting and its implementation is better. To know public policies and practices is good. To

To know public policies and practices is good. To influence their formulation and their fulfilment is better. That’s the role and the task of civil society organizations as they promote citizens’ causes consultation on public policy objectives and decisions. Such participation should ensure the free expression of the diversity of people’s opinions as to the functioning of society. 77: NGOs should be consulted during the drafting of primary and secondary legislation which affects their status, financing or spheres of operation. The CoE Conference of INGOs has itself broken new ground in 2009 by preparing a Code of Good Practice for Civil Participation in the Decision-making Process, a political document contributing to the strengthening and deepening of democracy throughout Europe. The Code illustrates convincingly that NGOs can and must form a crucial component of participation in an open, democratic society,

influence their formulation and their fulfilment is better. That’s the role and the task of civil society organizations as they promote citizens’ causes.

www.uia.org, www.fiig.org

Notes: Information on all Council of Europe instruments and texts referred to above can be obtained through the website www.coe.int The author is aware that another article could be written about the implications for Civil Society of the Helsinki Final Act (1975) leading to the Conference on Security and Cooperation in Europe-CSCE, its Office for Free Elections (1991), its Office for Democratic Institutions and Human Rights (1991), its High Commissioner for National Minorities (1992), its transformation into the Organization for Security and Cooperation in Europe-OSCE (1994), the OSCE Representative on Freedom of the Media (1997), the OSCE Special Representative on Combatting Trafficking in Human Beings(2003), and of course its ongoing Human Dimension Implementation Meetings.

HEADQUARTERS 39

HQ > HOLLAND

WHAT HOLLAND CAN DO FOR YOU IN SWITZERLAND SWITZERLAND IS HOME TO MANY INTERNATIONAL ORGANIZATIONS AND NGO’S. NO WONDER THE NETHERLANDS BOARD OF TOURISM & CONVENTIONS APPOINTED ROSMARIJN FENS TO TAKE CARE OF THEM AND PROMOTE HOLLAND AS AN IDEAL DESTINATION FOR CONVENTIONS AND CONGRESSES. SHE EXPLAINS HERE WHY ASSOCIATIONS SHOULD DEFINITELY ORGANIZE THEIR Rosmarijn Fens

EVENTS IN THIS BEAUTIFUL COUNTRY!

HQ: Could you tell us a little bit about yourself? Rosmarijn Fens: I am Dutch, and although I have not lived in the Netherlands for the last 16 years, I have always kept close ties with the Netherlands. I hold an MBA degree and have experience in both the private and public sector. After having lived and worked in the Dutch Antilles, Uruguay, Argentina and Miami, I landed 3 years ago in Switzerland.

HQ: What do you do you exactly in Geneva? Rosmarijn Fens: Switzerland has been home to international organizations and NGO’s for centuries, and many associations similarly have their (regional) head offices in Switzerland. This has been the reason for the Netherlands Board of Tourism & Conventions to appoint me in March of this year as the Representative in

HEADQUARTERS 40

The Netherlands offer a wide range of venues for a meeting or conference: from state-of-the-art conventions centres for up to 20,000 people to art deco theatres, hi-tech cruise terminals and world-famous museums Switzerland for the marketing promotion of the Netherlands as an international destination for non-corporate conventions.

and conventions to be organized in the Netherlands, but I can also assist for example in RFP applications.

You can say I serve as ‘the eyes and ears’ of the NBTC here in Switzerland and act as the intermediary between the international associations market and my partners in the Netherlands: city convention bureaus, association counterparts, congress venues, PCO’s or service suppliers. I am here to answer all questions concerning small or large meetings

A significant part of my job consists of informing the international association market on the various possibilities the Netherlands has to offer as a convention destination; we have Amsterdam, our capital, and a top 10 listed international convention site with its diversity of culture, history and art forms and architecture from ancient to avant-garde. Rotterdam,

> HOLLAND the city on the river Maas with its maritime roots, has gained international recognition for being one of the world’s biggest ports and its logistic expertise, and is also famous for its architecture and its creative industry. Our city on the beach, The Hague is, apart from being the royal residence and the Netherlands’ administrative capital, home to both parliament and government. Many people don’t know this, but The Hague is the 4th UN city in the world with UN bodies such as the International Court of Justice for example. The Netherlands offer a wide range of venues for a meeting or conference: state-ofthe-art conventions centres with capacity for small conventions and conventions up to 20,000 people, art deco theatres, a 17th-century merchant’s house or church buildings, hi-tech cruise terminals and worldfamous museums.

HQ: What are you relations with associations in Geneva like? How do you cater to them? Rosmarijn Fens: I have spent the first months of this job on desk research;

mapping-out the association market in Switzerland: who is here, which conventions are organized, and detailed information on each convention. Then, I have matched them with what the Netherlands has to offer as a destination for non-corporate conventions. At this moment, I have just started to actively approach the international association market in Switzerland by establishing a local and international network.

HQ: What is your strategy for the international association market? Rosmarijn Fens: Our strategy is based on Fresh Dutch Views in combination with targeted (scientific) key-areas in Holland. Topics like water, high tech materials and sustainability are our focus points. We invest in research and on building relationships with representatives, board members and other influentials within Dutch, European or international associations.

HQ: How do you promote Holland to associations based in Geneva?

know the market by personal meetings with the associations. Next year we will organize a networking event and invite Swiss-based associations interested in the Netherlands as the destination for their future convention and representatives of the Dutch congress sector. The NBTC publishes Fresh Dutch Views, a glossy magazine in which Holland is presented as a refreshing and intriguing destination for international meetings and conventions with focus on the different Dutch cities, Dutch inventions, but also on topics like sustainable conferencing.

CONTACT Rosmarijn Fens Business Development - International non-corporate Convention Market Netherlands Board of Tourism & Conventions Tel: +33 643196914 - rfens@holland.com www.holland.com / www.nbtc.nl

Rosmarijn Fens: For now, I want to get to

‘Holland’ brand with ‘Fresh Dutch Views’, a campaign which is targeted to association headquarters in combination with a personal approach. Through careful research we determine which international congress is likely to head for Europe/Holland. We are combining this data with Dutch counterpart associations and team up with these representatives to set up a candidature for Holland in the future.

- Accessibility: You need to have your infrastructure in order. A major airport, high-speed train connections, state-ofthe-art venues, a good understanding of English and other languages, attractive cities, etc.: Holland offers all this. - The right climate: Holland offers the right environment as a congress destination, financially, politically and technically.

Eric Bakermans

AND THERE IS MORE! Of course the Netherlands Board of Tourism & Conventions doesn’t take care of the association market in Switzerland alone. They see the bigger picture. Eric Bakermans, Manager Marketing Meetings & Conventions at the head office of NBTC in the Netherlands, tells us all about it.

HQ: How does Holland promote itself to associations? Eric Bakermans: We have been reloading the

HQ: Why should associations go to Holland to organize their congresses? Eric Bakermans: In random order but all interconnected with each other: - Supporting The Local Initiative and providing good information to the international headquarters: We actively support local/national associations by organizing the best candidatures, but also by providing them with useful information on financial issues, such as the pre-finance and guarantee fund. International associations are given support by our local offices in ie. Brussels, Geneva, New York, etc.

HQ: Any interesting event happening in Holland that will make the country particularly attractive? Eric Bakermans: Every two years, we organize the Holland Association Symposium. It’s a symposium which is organized for representatives of Dutch and European/international associations. An event with strong content on ‘Holland’, not just as a congress destination but seen from different fresh perspectives.

www.holland.com/meetings

HEADQUARTERS 41

BRISBANE

AUSTRALIA

BRISBANE

AUSTRALIA

BRISBANE

AUSTRALIA

BRISBANE

AUSTRALIA

BRISBANE

AUSTRALIA

HQ > BEIJING

ALL ROADS NOW LEAD TO BEIJING WHAT’S NEW IN BEIJING? SIMPLE: EVERYTHING, BOTH OLD AND NEW. THE MEETINGS INDUSTRY, LIKE MANY OTHER INDUSTRIES, IS RULED BY FASHION AND TRENDS. SOME DESTINATIONS, ESPECIALLY CITIES, CAN SUDDENLY POP UP AND BE ‘IN’. THEY ARE À LA MEETING MODE! SAME GOES FOR BEIJING. REPORT MARCEL A.M. VISSERS

There was a time when Hong Kong was very trendy as a meetings destination. The opening of the spectacular HKCEC, the first waterfront congress centre, had a lot to do with that. After Hong Kong, Singapore appeared on the market with Suntec backed by an impressive media campaign. The success of the Olympics made Barcelona and Sydney trendy meetings destinations. Dubai was next to become astonishingly fashionable. After the 2008 Olympics it’s very probable that Beijing will take pride of place in the meetings industry. During the fourth CIBTM fair, I had opportunities aplenty to see evidence of this.

OLYMPIC-LEVEL VENUES Beijing owes its status as the newest meetings destination to the Olympics and to the construction of the China National Convention Center (CNCC). The Beijing Tourism Administration (BTA) has recognized the importance of the meetings industry. Under the leadership of its director Ms. Li Xuem the Beijing success story is now further developing. The heart of Beijing’s developing industry is the Olympic Green site, where you face the spectacular buildings everybody’s seen on TV. Apart from being architectural master pieces, these are also the new top venues in Beijing. There’s the National Stadium, known as the Bird’s Nest, where all the press conferences of the Olympic Games were held. The National Indoor Stadium, nicknamed the ‘Folding Fan’, lies a stone’s throw away and is widely acclaimed as the biggest multifunctional indoor stadium in China. The colourful Water Cube,

The heart of Beijing’s developing industry is the Olympic Green site, where you face the spectacular buildings everybody’s seen on TV. Apart from being architectural master pieces, these are also top new venues in Beijing the Olympic swimming pool, is also not far away and now hosts product launches. Another large capacity venue is the National Centre for the Performing Arts. This modern cultural establishment houses an opera, a concert hall, a theatre and an experimental theatre. Overwhelming! The cherry on the cake is the Beijing Planning Exhibition Hall, which features a miniature model of the entire Beijing metropolitan area and which can host large scale events.

STAR PROFESSIONAL INCENTIVE PROGRAMS The main Chinese DMC, China Star, whose CEO Ms. Liu Ping is well known in Europe,

has developed a new series of incentive programs. Classics like a visit to the Great Wall, the Forbidden City,... are still included, but now one can further improve his knowledge of Chinese culture by partaking in several traditional Chinese practices: Tai-chi, biking in Beijing, calligraphy, tea ceremonies,... To paraphrase Mao: ‘A businessman without culture is a dull-witted businessman, and a dull-witted businessman cannot do business.’

MORE INFORMATION On China: www.bjta.gov.cn On the CNCC: www.cnccchina.com On China Star : www.professional.com.cn

HEADQUARTERS 43

HQ > MILAN

MILAN

Flying high in the sky AS MILAN COMPETES WITH OTHER WORLD CITIES TO BE THE CAPITAL OF FASHION, ART AND FURNITURE - JUST TO JUST NAME A FEW, OF COURSE THERE ARE MANY MORE! - THE CITY HAS ALSO DECIDED THAT IT WANTS TO BE A TOP CONGRESS DESTINATION FOR LARGE EVENTS. TO THAT EXTENT, THE EXISTING MILAN CONVENTION CENTRE WILL BE EXPANDED. REPORT CÉCILE CAIATI-KOCH

A NEW ROMAN VICTORY OF EUROPE? The project is big and promising, and the Milan people are confident that it will work. Rich with a great history, many tourist attractions, fascinating culture, universities and cutting-edge research centres, Milan possesses all the assets to become the ideal destination for large international congresses. The Milanese even see this project as the birth of the new leader of the European market. As for the congress centre, the project consists of the restoration of the existing MIC, followed by its extension and integration with the new part, thus forming the MIC plus.

MIC plus will boast a seating capacity of 18,000, an auditorium of 1,500, an assembly hall offering a total of 4,500 places and 73 modular rooms with capacity ranging from 20 to 2,000, and 54,000 m2 of exhibition space. The new MIC plus is due to open in 2011.

THE COMET The Italian architect, Mario Bellini, has given the new MIC a real special shape, as to make it a new landmark for this Lombardian city. The roof of the building will consist of 15,000 m2 of luminous roof, which in fact will be a complex system of photovoltaic panels, shaped like a comet, hence the name Cometa.The roof will provide not only energy

As for the congress centre, the project consists of the restoration of the existing MIC, followed by its extension and integration with the new part in 2011, thus forming the MIC plus for the centre itself but also for the surrounding area! And since MIC plus On ore seems so concerned about the envi- meetinegm s tree! ronment - and they have every right to be -, we have decided to plant one Meetings Tree in our Meetings Forest for them! Milan is getting ready for the hosting of EXPO 2015: new subways lines and new hotels will be built. A new platform for the international meetings industry has also been established: it’s called Destination Milano. The president of MIC, Mr. Lupi, is convinced that the current global crisis will soon be a bad memory, thanks to a strategic marketing and clear deadlines.

www.destinationmilano.it, www.micmilano.it

HEADQUARTERS 45

HQ > RIMINI

RIMINI’S NEW PALACONGRESSI:

a congress pearl par excellence

IN OUR CONGRESS PEARLS FEATURE OF LAST JUNE, RIMINI’S NEW CONFERENCE CENTRE TOOK PRIDE OF PLACE - AND RIGHTLY SO. INDEED, BY THE END OF 2009 THE ITALIAN CITY WILL HAVE A NEW CONVENTION CENTRE, THE LARGEST IN THE COUNTRY. LET’S FIND OUT WHY YOU SHOULD DEFINITELY GO AND CHECK IT OUT! TEXT RÉMI DÉVÉ Rimini is one of Europe’s major seaside holiday locations. In summer it can count on over 2,000 hotels, while in winter it hosts trade shows and conferences with over 400 quality hotels, all close to the Expo Centre and to the current Palacongressi convention centre. Take my word for it - I was there at the end of last year – there is quite a laid-back, really pleasant atmosphere to it sometimes hard to be found in other congress destinations.

AMBITIOUS BY DESIGN Designed by Volkwin Marg of the Hamburg Studio GMP - he’s one of the world’s 15 top names and also designed the new Rimini Expo Centre -, the new Rimini Palacongressi will occupy a surface area of 38,000 m2 and is unique in terms of both the originality of its architecture and its hi-tech facilities. Rimini’s new Palacongressi - which will instantly take over from the current convention centre - consists of two main bodies. The first one has two floors: at ground level a huge foyer (approx. 4,000 m2), on the first

floor a large shell-shaped amphitheatre with 1,600 permanent seats; this space can be split into two 800-seat halls. The second body, linked and integrated via the foyer, contains the main hall (4,700 seats), which can also be split into smaller, independent meeting rooms. On the first floor there is a 300-seat hall with permanent fixtures and a sloping floor, as well as numerous other rooms of various sizes. At full capacity, Rimini’s new convention centre will offer 42 rooms and 9,300 seats. It will also provide up to 11,000 m2 of exhibition space.

AN ECO-FRIENDLY CONFERENCE CENTRE The Palacongressi will surely prove to be a great, state-of-the-art congress structure, with an attentive eye towards energy saving policies and environmental quality. The building and plant design indeed aims at the realisation of a construction with advanced eco-sustainable features, and its integration with the surrounding environment will make it

possible to achieve objectives of energy saving. The main green initiatives include, among other things of course: + A system for the recycling of rainwater that will ensure the irrigation of the green areas, the conservation of the water, and the reduction of water discharge in wastewater or mixed sewer systems + a so-called ‘ice bank’ that will be used in daytime for the conditioning of the building, to avoid, in whole or in part, the use of refrigeration machines in the peak hours of demand for electric power + a Building Management System designed for the management and control of all the electrical/mechanical systems + dimmable lighting systems, latest-generation condensation boilers and low-loss transformers

CONTACT Stefania Lamponi Marketing Office Convention Bureau della Riviera di Rimini tel. +39 0541 711504 fax +39 0541 711405 lamponi@riminiconvention.it www.riminiconvention.it

HEADQUARTERS 47

HQ > SQUARE

Opening Dinner at Delvaux Foyer

SQUARE IS OPEN !

In Senso

One of Belgium’s most impressive renovation projects is complete. With 13,000 m2 meeting rooms in Brussels, SQUARE is the ideal platform for international conferences, awards ceremonies, European summit meetings, parties, workshops, and more. Its biggest auditorium accommodates up to 1,200 people. Located on the Mont des Arts and managed by GL Events, it’s an ideal location amidst the finest museums in Brussels, within walking distance of the Grand Place, the Sablon and cultural attractions, and close to hotels, restaurants and shopping centres. Thanks to its central location, SQUARE is easily accessible by public transport. It is also near a train station with a direct connection to the airport. The stately architecture of the Congress Pal-

At the VIP opening of SQUARE, Michel Rottier, the former director of the Brussels Palais des Congrès, and Antoine Perragin, the current Managing Director of SQUARE and Lyon Convention Centre, talk about good old times ace, inaugurated during the Brussels World’s Fair of 1958, has been renovated, expanded and renamed SQUARE-BRUSSELS MEETING CENTRE. The Brussels architects A.2R.C, together with Portuguese style moderator Juan Trindade, dismantled the gloomy, outdated conference rooms and rebuilt them with a warm look and feel. Inside, original

murals by Paul Delvaux, René Magritte and Louis van Linthave been carefully restored. The grand opening of SQUARE took place on 20.09.2009 at 20:09. And needless to say the event was memorable. Just look at the pictures: they speak for themselves! www.square-brussels.eu

HEADQUARTERS 49

> KUALA LUMPUR

CASE STUDY: THE 6TH WORLD CHAMBERS CONGRESS AT KUALA LUMPUR CONVENTION CENTRE WE WROTE IT IN THE VERY FIRST EDITION OF OUR ‘CONGRESS PEARLS’ SPECIAL: KUALA LUMPUR CONVENTION CENTRE IS AN ALL-TIME FAVOURITE. NO WONDER THE WORLD CHAMBERS FEDERATION CHOSE THIS VERY SPECIAL VENUE TO HOLD ITS 6TH WORLD CONGRESS. THE EVENT WAS ATTENDED BY 1,056 DELEGATES FROM 105 COUNTRIES FROM 3 - 5 JUNE 2009. THE EXHIBITION COMPRISED 64 BOOTHS, REPRESENTED BY 11 COUNTRIES AND ENCOMPASSED SOME 1,798 M2. BUT WHAT WAS IT ABOUT EXACTLY? HOW WAS THE EVENT MANAGED AND RUN? LET’S FIND OUT. The 6th World Chambers Congress was hosted by the Federation of Malaysian Manufacturers (FMM) in cooperation with the World Chambers Federation. The first to be held in South East Asia, the Congress offers practical and hands-on solutions to support the development of small and medium-sized enterprises, and also provides chambers of commerce with an opportunity to learn how to best deal with the myriad challenges facing modern businesses.

EVENT EXECUTION The focus was leading sustainable growth and change and the Congress highlighted global trends in demographics, migration and industrialization that are putting pressure on vital resources such as food, water, and energy.

HEADQUARTERS 50

In particular, the current global economic crisis and the impacts of climate change were identified as two major challenges that transcend national borders and require concerted international cooperation. ‘The theme for this Congress could not be more appropriate given the present global economic situation. The world is undergoing profound changes as a consequence of our response to the uncertainties of the global economy. It is indeed an opportune time for governments, especially to review domestic policies and the international business and financial framework that these changes and related challenges present,’ said Deputy Prime Minister of Malaysia, Tan Sri Dato’ Muhyiddin Mohd Yassin upon officiating the Congress.

In a special videotaped message screened at the opening ceremony, former US president Bill Clinton shared his views on how to overcome challenges facing the world until 2025. He also told participants of the Congress that they needed to demonstrate vision, dedication and leadership in resolving the fundamental issues of today such as climate change, population growth, sprawling urbanism and shortages of food, energy and water, which are increasingly becoming urban challenges. Graced by the presence of the Perlis* Head of State, His Highness, DYMM Tuanku Syed Sirajuddin, the Raja of Perlis and his consort, and some 800 delegates, a Royal Gala Dinner was hosted by the local host, FMM on the closing night.

CHALLENGES AND OVERCOMING CHALLENGES The event was plagued by concerns with regards to the global economic climate and the Influenza A (H1N1) pandemic which did lead to several cancellations by delegates and confirmed speakers. However, these factors did not significantly impact the success of the event.

> SPECIAL ANNOUNCEMENT

?HdX^Xq`e\ %Xj`X

THE SAMPLE ISSUE OF HAP HEADQUARTERS ASIA-PACIFIC!

Cultural Showcase - Gamelan

Proactive and comprehensive steps taken by the venue to prevent the spread of Influenza A (H1N1) and to ensure visitor health and safety were also made, and amongst others included the introduction of new safety procedures and hand sanitiser units for use by delegates throughout the Centre. In addition to the stronger publicity efforts by FMM and ICC to boost delegates attendance, the integrated way in which Team Malaysia (Malaysia Convention and Exhibition Bureau (MyCEB), Malaysia Airlines, Malaysia Airports Holdings Berhad, Kuala Lumpur City Hall and the Kuala Lumpur Convention Centre) managed the organisation of the World Chambers Congress also helped in attracting delegate attendance and participation - exactly how the partners worked together to submit Malaysia’s bid to host the congress in 2006.

CLIENT’S AND DELEGATES’ COMMENTS ‘With outstanding services and hospitality Malaysia and Kuala Lumpur certainly lived up to their reputation as a world-class, international meeting destination. The Kuala Lumpur Convention Centre was the ideal venue to add to the success of the event.’ Rona Yircali, Chair, ICC World Chambers Federation, Paris. ‘The Kuala Lumpur Convention Centre was a superb venue for the 6th World Chambers Congress. The Centre’s central location was very convenient for us to access to and from our hotel, the surrounding shopping malls, restaurants and to explore the city. The cultural showcase, which was part of the Congress programme, was fulfilling and inspiring.’ Lorenzo Ysasi Martinez, President, 7th World Chambers Congress Organizing Committee

www.kl2009.com, www.klccconventioncentre.com

COM UP ATE AND PIC AT EI STAND K IT BTM! F765 + Marcel’s insights about the Asia-Pacific region and why HAP#0 (HEADQUARTERS ASIA-PACIFIC) INCLUDES:

it’s an emerging market for associations + An introduction to the Chinese association market + An update on Singapore as a congress destination + Why India is on the map as never before + A very special association portrait: the International Leather Association. They used to be based in Paris and have just moved to China. We thought it would be interesting to find out why. + A case study on Australia and why the country down under is definitely in full swing + A report of a quite eventful trip that Cécile did in Japan

HAP (HEADQUARTERS ASIA-PACIFIC) HARD FACTS: + Published 4 times a year beginning in 2010 + Distributed in 14 countries of the Asia-Pacific region + Headquartered in Singapore. + Circulation: 3,000 copies + Target: Asia-Pacific based international and regional associations, PCOs, AMCs

For more information or special rates, please contact cecile@meetingmedia.eu

HEADQUARTERS 51

©NOC DENMARK

> COPENHAGEN

COPENHAGEN SUCCESSFUL HOST OF OLYMPIC CONGRESS

HRH The Crown Prince of Denmark was elected International Olympic Committee member at the IOC Session and Congress in Copenhagen.

OCTOBER 1-9 ONE OF THE HIGHEST PROFILE SPORTS CONGRESSES, IOC SESSION AND CONGRESS, TOOK PLACE IN COPENHAGEN. THIS YEAR, THE CITY ALSO HOSTED A NUMBER OF OTHER SPORTS EVENTS, WHICH PARTLY EXPLAINS WHY 2009 IS SHAPING UP TO BE ONE OF THE CITY’S BEST CONVENTION YEARS EVER. TEXT ULRIKA MÅRTENSSON

Copenhagen won the IOC Session and Congress back in 2006, with a huge majority. The Danish capital was picked for a number of

reasons. Ms. Sandrine Tonge, IOC Media Relations Officer, explains: “Copenhagen matched our necessary requirements in relation to

infrastructure and services - venues, hotels, transport and security - as well as experience in organising major events of this caliber.”

The IOC Session and Congress has been used as catalyst for attracting even more sports events and conventions - In 2009 the city has hosted XXXIII Ordinary UEFA Congress, the LEN swimming Congress, the Archery World Cup and World Taekwondo Championships, among others. At the UIA-list for 2008 Copenhagen was the ninth most popular convention city, and 2009 is also shaping up to be good, especially as far as the size of the conventions is concerned. As well as this, the city is expanding its facilities dramatically. Within the coming years 3,000 new hotel rooms will be added to the existing portfolio of 16,000 rooms. And, next year, a new convention centre for up to 4,000 delegates, will open its doors.

www.meetincopenhagen.com

WONDERFUL IDEAS WONDERFUL PEOPLE WONDERFUL CONVENTION Want a wonderful experience? Then put our statement to the test. Talk to us and let us help you organise your next convention in Copenhagen. You can start with a visit to meetincopenhagen.com, or call Malene and Anne direct. They act as a neutral liaison between you and over 130 suppliers, from congress centres and hotels, to gourmet restaurants. And they’ll help you out for free.

Malene Schrøder Project Manager +45 3355 7485 mes@woco.dk

Anne Dissing Project Manager +45 3355 7441 adi@woco.dk

HQ > LISBON

LISBON always on the go

DESPITE HARD TIMES DUE TO THE GLOBAL ECONOMY, 2008 WAS A GOOD YEAR FOR LISBON IN TERMS OF BUSINESS TOURISM. ACCORDING TO INFORMATION GATHERED BY LISBON CONVENTION BUREAU, AROUND 660 EVENTS WERE HELD THERE, INVOLVING 127,428 PARTICIPANTS. LISBON IS ONE OF THE WORLD’S TOP TEN DESTINATIONS HOSTING INTERNATIONAL PROFESSIONAL CONGRESSES, ACCORDING TO THE ICCA STATS. BUT WHAT’S NEW IN THE PORTUGUESE CAPITAL? LET’S FIND OUT!

INSPIRA HOTELS OPENS FIRST HOTEL IN LISBON The Hotel Inspira Santa Marta will be the first Inspira hotel to open in Lisbon by the end of 2009. Located on the street bearing the same name, near Av. da Liberdade, the four-star Hotel Inspira Santa Marta, boasting several conference rooms, is expected to act as an anchor for the rehabilitation of this historic area of the Portuguese capital.

MUDE REVIVES HISTORIC CITY CENTRE In 2010, the opening of Lisbon’s new museum, MUDE - Museu do Design e da Moda (Museum of Design and Fashion), promises to change the face of the Pombaline Baixa by infusing one of the city’s most symbolic areas with a degree of modernity and dynamism. Located in the pedestrian zone of Rua Augusta, the museum represents a key asset in the effort to consolidate the city as a compulsory destination on the international cultural tourism circuit. MUDE possesses one of the best displays of fashion and design

HEADQUARTERS 54

made up of 2,500 items from the collection of Francisco Capelo.

NOVOTEL LISBOA REMODELS MEETING SPACE Novotel Lisbon has renovated its meeting space to include ten meeting rooms, of which seven have natural light, offering a total capacity of 300 people. This four-star hotel also runs a service it calls Meeting@Novotel, which provides personalised support and assistance through a single point of contact, 24-hour availability through their website at www.novotel.com/meetings and solutions specifically tailored to the aims of individual meetings.

HOTEL YORK HOUSE WITH 4 STARS York House was recently recognized with a four-star, a classification awarded by Portugal Tourism in recognition of the service and quality of this landmark lodging in the city. This boutique hotel is known for its attentive and personalized service for each guest. With

its privileged location on Rua das Janelas Verdes, York House offers a sophisticated and tranquil ambience, a stone’s throw from the National Art Museum, one of Lisbon’s landmarks.

LISBOA AMONG 25 TOP CITIES TO LIVE For the second year running, the Portuguese capital features in the ranking of Monocle magazine as one of the 25 best cities in the world to live. The British publication regards Lisbon as a promising city learning how to make the most of the sun and urban environment. According to Monocle, Lisbon has improved its cultural offer with the inauguration of art galleries, two film festivals and think tanks such as LX Factory.

CONTACT Lisboa Convention Bureau tel. +351 210 312 700 - fax: +351 210 312 899 alt@visitlisboa.com - www.visitlisboa.com

A European scope to support you in your upcoming projects Colloquium group has been assisting professional associations in both their daily activities and the organisation of their congresses since 1953. Our international expertise and European scope gives us a unique advantage to provide our clients with the best possible consulting services. For more information visit colloquium-group.com

B R U S S E L S - PA R I S