HQ45

HEADQUARTERS E U R O P E , M I D D L E - E A S T, A F R I C A

the EMEA Magazine for Association Executives Supported by ESAE, European Society of Association Executives, and UIA, Union of International Associations, Brussels

45

Meeting Media Company Meetings Industry Publishers (Belgium) Afgiftekantoor 2800 Mechelen 1 Bureau de D茅p么t 2800 Malines 1 Published 6 times a year: February, April, June, September, October & December Edition June 2011 - P3A9029

The Technology Issue (HQ meets i-Pad)

How it works As a regular reader of the magazines, you will be able to read Headquarters EMEA, Headquarters Asia-Pacific, MIM Europe Magazine and all the destinations supplements on your i-Phone, i-Pad, i-Pod Touch and on www.headquartersmagazine.com and www.mimmagazine.eu.

1. Download the application in the App store of Apple or on i-Tunes.

You will find the App in the category ‘New’ or by searching the word ‘Headquarters’ or ‘MIM’ in the Search engine. After the download is complete, the App will be automatically installed.

Hong Kong Stakes Claim as ‘Asia’s Mobile City’ Staged in November 2010 by the GSMA, which represents the interests of the worldwide mobile communications industry, Mobile Asia Congress 2010 attracted a record 3,400 attendees. The event has grown tremendously since its Hong Kong debut in 2009, almost doubling visitor numbers and evolving into one of the largest events the GSMA has ever held in Asia. Hong Kong’s location and status as a gateway

2. Then go to www.headquartersmagazine.com and www.mimmagazine.eu in the App section and simply download the copies you want to read.

You will have to go through this process every time a new edition is out.

3. Enjoy reading!

Contact Helen Chan T. +44 (0)207 432 7700 helen.chan@hktb.com mehongkong.com

FAQ Will the magazines on your i-Phone / i-Pad / i-Pod Touch be the same as the hard copies? > The entire content of the magazines will be exactly the same on your i-Phone / i-Pad / i-Pod Touch.

Do I have to be online to read the magazines? > No. You can download each issue, save it in your download file and read it offline later.

From September 2011 on, HQ and MIM Europe Magazines available on i-Pad!

COVER INTERVIEW Hong Kong’s Victoria Harbour

COVER INTERVIEW

Hong Kong’s Victoria Harbour

EvEr-cHanging, EvEr-vibrant

Hong Kong an intErviEw witH gilly wong

H O N g KO N g ’ S lO C AT I O N AT T H E H E A r T O F T H E w O r l d ’ S FA S T E S T g r O w I N g E CO N O M I E S A lO N g w I T H I T S S O P H I S T I C AT E d I N F r A S T r U C T U r E , E A S y ACC E S S I b I l I T y, b U S I N E S S - F r I E N d ly E N v I r O N M E N T A N d v I b r A N T l I F E S T y l E CO N v E r g E TO b E CO M E O N E O F A S I A - PAC I F I C r E g I O N ’ S P r E M I E r d E S T I N AT I O N S F O r A S S O C I AT I O N M E E T I N g S . g I l ly w O N g , g E N E r A l M A N Ag E r , M I C E A N d C r U I S E AT M E E T I N g S A N d E x H I b I T I O N S H O N g KO N g ( M E H K ) , T E l l S U S M O r E A b O U T H E r r O l E , H O N g KO N g A S A d E S T I N AT I O N O F C H O I C E A N d H E r v I S I O N O F T H E A S I A - PAC I F I C r E g I O N . i n t er v i ew M a r cel a . M . v i sser s

HQ: because you come originally from a different industrial sector, what are your experiences in general with the meetings industry in Hong Kong and the rest of the Asian-Pacific countries?

Gilly Wong: I took up the position of General Manager, MICE and Cruise

in early 2009, after I joined the Hong Kong Tourism Board as the General Manager, Destination Marketing in October 2007. As a marketer for over 20 years in various industries, the first thing I always look at is to review and assess the business environment and the city’s product portfolio to design the right marketing strategies and programmes for the years ahead. It is

also important to listen to the views and plans of our partners, industry players and customers to ensure their desired value and experience could be met and exceeded in a sustainable manner.

Hong Kong has been a popular meetings centre in Asia for many years and I am confident that the city will continue its popularity and lead despite of the growing competition in the region. As a vibrant and active international city, Hong Kong through the years has built many core strengths that always love by meeting planners and event organisers. Just to cite a few examples: Hong Kong’s strategic location in the heart of Asia and as the gateway to China enables over 50% of the world’s population to visit the city in five hours time, with over 60 airlines operate 2,400 flights a week to over 120 destinations worldwide, and

close to 800 flights a week to China apart from convenient access to Pearl River Delta by road, rail and sea.

A portfolio of world-class hotels and infrastructure with a proven track record to host world renowned events like SIBOS from SWIFT in 2009, ITU Telecom World, WTO 6th Ministerial Conference and many world’s or region’s largest exhibitions.

170 countries enjoy visa-free access from 7 to 180 days Outstanding software and business friendly environment on all front efficient transport network, ‘can-do’ professional services and superb organization ability, independent judiciary, safety, international banking system, no custom tariff on either imported or exported goods.

A spectacular travel destination that offers unique fusion of Eastern and Western heritage and culture, together with diverse and sumptuous shopping and dining experience for all visitors.

HQ: Hong Kong created a new organization (and strategy) to fully put itself back on the international map. You call it a dedicated office: Meetings and exhibitions Hong Kong (MeHK). What are its main objectives?

Gilly Wong: The Hong Kong Tourism Board (HKTB) established Meetings and Exhibitions Hong Kong (MEHK) in November 2008 to continue strengthening Hong Kong’s position as the premier meetings capital in Asia Pacific and to position the city as the ideal place to converge business opportunities, network, team spirit and ideas. Strategically MEHK focuses on three main areas - providing one-stop support for event organizers, offering tailor-made value-added hospitality programmes and championing promotional activities for Hong Kong.

The office also works closely with members of the Hong Kong Alliance Group including Hong Kong Trade Development Council, InvestHK, and Hong Kong Economic and Trade Offices to maximize synergy and value creation for MICE organisers.

In recent years the biggest island of Hong Kong - Lantau Island - has evolved to become a fantastic cluster of venues and attractions for events in different sizes. In terms of venues, Lantau Island houses the 70,000 m2 AsiaWorld-Expo and five world-class hotels providing close to 3,300 rooms.

T h e f re e e c o n o m i c n a t u re a n d ra p i d d e v e l o p m e n t o f H o n g Ko n g a t t ra c t e d m a n y c h a m b e rs o f c o m m e rc e a n d i n t e r n a t i o n a l a s s o c i a t i o n s a c ro s s a b ro a d s p e c t r u m t o o p e n t h e i r l o c a l c h a p t e r i n H o n g Ko n g . M a n y o f t h e m a c h i e v e d significant international status HQ: Which meetings and incentive products (or new programs) do you want to promote in the near future?

Could the new development area of lantau Island, the area around Hong Kong national Airport or the Asia World expo be relevant examples?

Gilly Wong: From shopping, dining, attractions, heritage, living culture and green, the diverse nature and broad portfolio of venue choices offer Hong Kong the opportunity to develop packages for meetings organizers looking for different experience and at different budget level.

This beautiful island is also home of several best-loved cultural and contemporary landmarks, together with many shop and dine options such as the Ngong Ping Cable Car for a scenic journey to the mountain-top Giant Buddha, Hong Kong Disneyland, Tai O Fishing Village, Po Lin Monastery, D-Deck at Discovery Bay for Alfresco Dining, SkyCity Nine Eagles Golf Course and shopping outlets at SkyPlaza and Citygate.

In coming years, the expansion and development of Hong Kong Disneyland, Ocean Park, the opening of the world’s tallest hotel Ritz Carlton and many other great hotels in Hong Kong, together with the Sky100

Victoria Harbour

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Sponsored by Meetings and Exhibitions Hong Kong (MEHK) HQ magazine is launching the i-Pad application in collaboration with Meetings and Exhibitions Hong Kong (MEHK), whose aim is to strengthen Hong Kong’s position as the premier meetings capital in Asia-Pacific.

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HQ

> M arcel ’ s pa g e

Associations are the most benevolent employers of a city Recently I found an ominous message from Holland in my mail. I was perplexed for a while and even said out loud: ‘How is something like this possible, for God’s sake?’

The main message was the following: ‘The Dutch government wants to decrease the budget for promoting the Netherlands as a congress (and tourist) destination by 65%.’ A sharp response from the NBTC (Netherlands Bureau for Tourism and Congresses) followed quite swiftly, more specifically from the Amsterdam Tourism and Congress Bureau (ATCB). I was expecting a call out for a general strike in the meetings sector. What are the consequences of such foolish decisions?

Marcel A.M. Vissers Editor in Chief

NBTC calculated that Holland may miss out on some 2 million international tourists per year that would have spent over € 800 million in Holland, excluding inflation. General Director of NBTC, Jos Vranken, says: ‘We have also calculated that this intended cut results in decreased tax income of in excess of € 300 million and some 14,000 fewer jobs, of which 9,000 are direct jobs and 5,000 indirect jobs.’

He continues: ‘The government grant to NBTC is emphatically an investment in the national economy, with a very high ROI. One euro invested yields an average of € 40 euro spend in Holland. In addition, 40% of the tourism spend goes to the government, through VAT income, profit tax, high amounts of wage tax, as this industry is labour intensive. Cutting the tourism budget by 65% is just a big blunder.’

The role international and European associations play as an economic pillar for congress cities is a vital one

Jos’ reaction shows us how important the congress industry is for a city. The role international and European associations play as an economic pillar for congress cities is a vital one as well. I understand now why association executives often have serious negotiations with cities about prices and services.

They make them rich. They are, as a matter of fact, some of their most important employers.

The thing that bothers me the most is wondering whether our friends Eric Bakermans, of NBTC, and Marc Horsmans, of ATCB, have spent all these years working for nothing. What was all the energy spent for? They and their respective teams have put Holland and Amsterdam on the map. All of this work is now falling to pieces like a house of cards. This is a strange world we live in. Or are we the ones making the mistakes? Do association executives really need promotional budgets from cities to back their decision processes? Maybe the 65% budget cut won’t have any influence on the ICCA and UIA statistics.

I’m curious about what will happen. Never before has anybody been able to measure the exact relationship between promotional budget and success.

Unless I have looked in the wrong place.

» Read more of Marcel’s stories on his blog: www.marcelsblog.typepad.com

HQ

> meeti n g s forest

Donate a tree!

Get certified!

The first trees of our Meetings Forest were planted last year in the spring. They’re still small and it will take another thirty years for them to grow to their full size. Nature takes its time, but people don’t always think like that. Somewhere around March, in the spring of 2011, we planted another bunch of new trees in our part of the Caledonian Forest in Scotland’s Highlands. Anyone interested can travel with us.

About 50 new and old clients, friends in the meetings industry will receive a certificate that we’re taking the liberty to reproduce here.

They all got their tree(s)! + + + + + + + + + + + + + +

+

+ +

+ +

Steen Jakobsen, Convention Director Wonderful Copenhagen Annick Debels, DirectorGent Congres, Belgium Anja Loetscher, Director Geneva Tourism & Conventions Martin Sirk, CEO ICCA, International Congress and Convention Association Christian Mutschlechner, General Manager Vienna Convention Bureau Martin Kim, Deputy Chief Seoul Convention Bureau Hsi-Mei Chang, Marketing Director Taiwan MICE International Marketing & Promotion Project Tina Herold, Business Tourism Manager Europe South African Tourism the whole team of the Convention Bureau della Riviera di Rimini Eric Bakermans, Manager Marketing Meetings & Conventions NBTC Holland Laurence Dogné, Meetings and Incentive Manager Brussels & Wallonia Convention Bureau, Belgium Danielle Neyts, Market Representative Belgium/Luxemburg Tourism Ireland Marleen Wyckmans, Marketing and Communication Manager KLM - Belux Inge Marstboom, Manager Congress Business Events Antwerpen Toerisme & Congres Chantal Sneijkers, European Public Relations Office European Management Assistants, Brussels Jacques de Mévius, Secretary General and Joel Fisher, Head of Congress Dpt Union of International Associations, Brussels Susan Frei, Director, International Meetings & Incentives Canadian Tourism Commission Emma Cashmore , Managing Director Axis Travel Marketing Ltd, London Jan Wittouck, Executive Officer Belgium Convention Bureau - Flanders, Brussels

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A tree cost just £5 and you can buy / donate it on www.headquartersmagazine.com

HQ > CONTENTS

CONTENTS

Colophon HQ or Headquarters is a niche publication for European and international associations headquartered in Brussels and all major European cities dealing with the organization OF worldwide congresses. It is published 5 times a year. Circulation is 5000 copies.

Subscriptions Subscription amounts to 65 EUR (all incl.) in Belgium, 75 EUR (all incl.) in the EU and 95 EUR (all incl.) in the rest of the world.

The subscription entails 6 editions of HQ per year including the special edition Meeting Trends, as well as an online access to the website.

To subscribe: www.headquartersmagazine.com Editor in Chief Marcel A.M.Vissers T: +32 (0)3 226 88 81 marcel@headquartersmagazine.com Managing Director Cécile Caiati-Koch T: +32 (0)2 761 70 52 cecile@headquartersmagazine.com Account Manager - International Sales Kelvin Lu T: +32(0)761 70 59 kelvin@headquartersmagazine.com

GENERAL Cover HQ45: It’s a small revolution.

From September 2011 on, HQ will be available on all kinds of tablets, starting of course with the renowned i-Pad.

Editorial

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Meetings Forest

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News

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Association Portrait: ISTH

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ICCA Congress

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ESAE & UIA Technology for associations

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More on fundraising

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DESTINATION FEATURE

Managing Editor Rémi Dévé T: +32 (0)2 761 70 58 remi@headquartersmagazine.com

Taiwan

Editor Rose Kelleher

DESTINATIONS

Design WALLRUS, Kortrijk T: +32 (0)56 24 94 44 info@wallrus.be

South Africa

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Interlaken

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Print Cartim - Destelbergen

Seoul

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Supported by ESAE and UIA

Denmark

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Address 59, rue René Declercq B - 1150 Brussels (Belgium) T: +32 (0)2 761 70 50 F: +32 (0)2 761 70 51 www.headquartersmagazine.com Responsible Publisher Meeting Media Company Marcel A.M. Vissers Mechelseplein 23, bus 1 B - 2000 Antwerpen (Belgium)

Cécile Caiati-Koch

Rémi Dévé

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DESTINATION SUPPLEMENT Estonia

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HEADQUARTERS 7

HQ

> headquarters n ews

EMIF 2011 Played The ‘Quality Card’

San Diego Convention Center

Keynotes Enhance AIPC Conference ‘Change’ Theme Held early July at the San Diego Convention Center, AIPC’s 2011 Annual Conference ‘It’s All About Change’ is being enhanced with two keynote speakers - David Blanchflower and Gary Heil - who together represent both the ability to anticipate new directions for the industry and overall economy as well as the strategies required to be able to respond accordingly. The conference will also feature a series of sessions around key topics in industry evolution, ranging from the results of new research to insights into how client groups and centre managers from around the world are coping with today’s challenges. www.aipc.org

Puerto Rico CVB Launches ‘Meet San Juan’ Web Site The Puerto Rico Convention Bureau has launched a new interactive web site dedicated to meetings and conventions in San Juan.

Tailored specifically to the needs of meetings planners and convention delegates, www.MeetSanJuan.com offers in-depth information on accommodations, meeting venues and other information to help organizers plan and host a conference, convention or exhibition in Puerto Rico’s capital city of San Juan.

A centralized portal, MeetSanJuan.com joins in with the other partner cities of the BestCities Global Alliance in providing planners with details and facts on the city, points of interest, detailed maps, entertainment and dining guides. www.MeetSanJuan.com

2011 Meetings Industry Fairs Worldwide: Make Your Choice!

AIBTM // 21-23 June 2011, Baltimore // www.aibtm.com CIBTM // 31 August - 1 September 2011, Beijing // www.cibtm.com IT&CMA // 4-6 October 2011, Bangkok // www.itcma.com.sg IMEX America // 11-13 October 2011, Las Vegas // www.imexamerica.com ITB Asia // 19-21 October 2011, Singapore // sme-itb-asia.com EIBTM // 29 November-1 December // www.eibtm.com

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Kerry Watson

Kerry Watson Named For Associations Role At VisitScotland VisitScotland has appointed Kerry Watson to the role of marketing manager, associations, within its Business Tourism Unit. Kerry, formerly regional business tourism manager in Central Scotland, is tasked with increasing convention business to Scotland both from within the UK and around the world. Kerry brings a decade of VisitScotland experience to her new role, having started working for the organisation in 2001 when she was a visitor services advisor in the local Visitor information Centre while studying Business Tourism at the University of Abertay. www.conventionscotland.com

EMIF 2011, the European Meetings Industry Fair, seems to have set the standards for a new future as an important European networking platform in the meetings industry. With 2,365 unique visitors over two days and 158 exhibitors, EMIF experienced a ratio of 15 visitors to each exhibitor. Immediately after the show, many exhibitors expressed their satisfaction with the quality of the visitors. Two muchappreciated Association Programmes (organised by the European and Belgian Society of Association Executives and open to the public), a good turnout for the corporate seminars and several association and exhibitor networking events all over the show floor contributed to the optimistic vibe. www.emif.com

Sustainability at the heart of La Cité Nantes Events Center La Cité Nantes Events Center operates at the heart of a territory that has shown a strong commitment to sustainable development by implementing such schemes as soft and innovative transport, responsible purchasing policies, developing eco-friendly areas and promoting eco-friendly hotel certification (25% of Nantes hotels have now received a green label)... La Cité also offers a range of traditional services such as: eco-friendly stands, recycling of exhibition materials, on-line registration and badge service, signage on recyclable visual aids with the Imprim’vert label, sorting of heavy recyclables, Pass’ Cité transport cards, selection of eco-friendly or recycled promotional tools, etc. www.lacite-nantes.fr

La Cité Nantes Events Center

HQ

> headquarters n ews

Coventa 2012 in full gear Coventa, the exhibition for meetings, events and incentive travel in South East Europe, is in full gear. The fourth edition of the fair will be held from 18 to 19 January 2012 in Ljubljana, Slovenia. Coventa 2011 marked a significant increase in the number of exhibitors and hosted buyers and next year, 300 selected hosted buyers from all over Europe will have the opportunity to pre-schedule meetings with 140 exhibitors from Slovenia, Croatia, Montenegro, Republic of Macedonia, Bosnia and Herzegovina, Albania, Romania, Bulgaria, Austria and Bulgary. www.conventa.info

Germany Ranked First In Europe At ICCA Statistic 2010 Already for the seventh time running Germany is the number one meetings and conventions destination in Europe. And it occupies the number two slot worldwide - with only the USA boasting more international congresses according to the rankings of the International

Congress & Convention Association (ICCA).

In total, the experts counted 542 international association conventions in Germany, far outpacing second-ranked Spain (451). The UK comes third with 399 conventions. www.gcb.de

MyCEB Launches ‘Industry Partner Programme’ The Malaysia Convention & Exhibition Bureau (MyCEB) has recently launched its Industry Partner Programme (IPP) to further strengthen Malaysia’s competitive position in the global business tourism market. MyCEB will be rolling out a series of cooperative programmes across the country to provide business opportunities for partners and to increase Malaysia’s success rate in securing international business events. www.myceb.com.my

More news on www.headquartersmagazine.com

meet. understand. network. experience. contribute. excite. convene. present. motivate. interact. participate. exhibit. create. inspire. connect. exchange. select. succeed. meet in Vienna.

www.messecongress.at www.vienna.convention.at

Malaysia

HQ

> A ssociatio n portrait

International Society on Thrombosis and Haemostasis A talk with Tom Reiser

The International Society on Thrombosis and Haemostasis (ISTH) recently announced the appointment of Tom Reiser to the newly created position of Executive Director. An accomplished association management professional, Tom Tom Reiser

explains all about ISTH and his new role.

HQ: Could you briefly present the ISTH? Tom Reiser: Founded in 1969, the International Society on Thrombosis and Haemostasis (ISTH) is the leading worldwide organization dedicated to the advancement of the understanding, prevention, diagnosis and treatment of thrombotic and bleeding disorders.

The Society is an influential international organization that addresses the needs of millions of people worldwide suffering from these diseases. ISTH is an international individual membership organization with over 3,000 members in more than 70 countries around the world. Among its highly regarded activities and initiatives are education and standardization programs, research activities; meetings and conferences, peer-reviewed publications and expert committees.

HQ: We understand you just joined the organization. What will your strategy be to make it grow?

Tom Reiser: I would not see it so much as growing the organization but to making it even more relevant and impactful. ‘Growth’ is critical but what really matters is that an organization has an impact according to its mission. But yes, the board has put me in

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place to actively work with the headquarters team to grow the organization. Our main focus will be improved communications with our members, stakeholders and partners.

We also will actively seek collaborations with related organizations around the world (national organizations, regional groups, other related speciality societies) to form active win-win partnerships. And we will also look at how we can more proactively develop meaningful benefits for our community that will increase the organizations impact with the ultimate goal to better care for patients.

Organizations - and ISTH is a great example need to take more ownership and control of their meetings HQ: What kind of challenges has the association overcome in recent years?

Tom Reiser: ISTH has had a unique ‘challenge’ if you want to call it that way -

it has found itself to be growing and being successful by just doing what it has always done, ie focus on excellence in science.

Together with a wonderfully committed leadership and staff, this remains the core of the organization. However, this has posed the challenge on how to actively innovate and consolidate this ‘growth’ in a way that it can be more sustainable and impactful. Also readjusting the governance structure to make a growing organization function most effectively and efficiently is a work in progress.

HQ: How do you think an international association based in Chapel Hill, North Carolina differs from an international association based in Brussels?

Tom Reiser: Well, interesting question as Chapel Hill probably does not immediately come to mind as a typical location for many organizations, particularly not international ones. But the University of North Carolina, based here, has many very prestigious faculties, including medicine and some of the pioneers in our field of medicine and science happened to be based here as well. I believe that ultimately, it does not matter where an international organization is located, as long as itself, its leaders and staff as well as the programs and activities are completely international in their orientation, the way the organization is operated and engages with the global community.

HQ: What kind of events do you organize?

Tom Reiser: ISTH has primarily two types of events. First, a world congress, held every other year (odd years) that is more along the

> A ssociatio n portrait

ISTH 2007 Congress, Geneva

lines of a typically large international medical congress. These world congresses have become increasingly successful and now attract between 6,000 and 8,000 participants, and also a significant industry participation.

Secondly, in the even years, the ISTH Scientific and Standardization Committee (SCC) holds its meetings. Interestingly, the SSC is actually the progenitor of the ISTH and is now a permanent committee of the Society.

Traditionally, at the SSC meetings the various subcommittees and working groups came together to talk about their very specific scientific and standardization topics. But they were always open to everyone who wanted to attend and up until recently free of charge!

Over the years, they have attracted more and more interest particularly since educational components were added and they are now meetings that attract 1,500+ participants.

HQ: What is the association’s decision process concerning the organization of a conference? How do you decide where to go?

Tom Reiser: This will need a bit of a rethink in the next couple of years, but the Society has so far invited bids from individuals (although they needed to be highly respected in our field) to host the congress. These bids may come from anywhere in the world where the congress can be logistically held. The decision is then made by the ISTH Council based on a pre-selection according to a number of criteria.

ISTH 2009 Congress, Boston

HQ: What kind of venues do you need and what criteria must they satisfy?

Tom Reiser: For the world congresses we just have to go to large congress centres in major cities but for the SSC meetings, we have been able - until recently - to go to large hotels in first or second tier cities. But with the growth of the SSC meetings, we are getting more limited with hotel space.

HQ: How would you summarize new trends in the association congress world?

Tom Reiser: I strongly believe that organizations - and ISTH is a great example - need to take more ownership and control of their meetings. This may be in the form of insourcing certain permanent congress management functions and/or partnering with a core PCO. This is nothing new but is a long and not easy process in many cases.

Conferences are a critical part of the life of associations and they are a means and an end at the same time. Think about the importance congresses play in terms of the knowledge that is shared, the connections that are being made, the ‘experience’ participants have with the organization, the financial aspects, etc. the list is almost endless. The more an organization can streamline this and make the organizational aspects more efficient and effective, the more meetings can contribute to the overall mission and success of the organization.

HQ: Any memorable destination for one of ISTH’s events? If yes, why?

Tom Reiser: All are memorable in their own right - I think particularly this year will be memorable. Not only because Kyoto is a wonderful city and Japan a fascinating country, but because of the strong support the Japanese community in our field (and many other fields) provides to the worldwide community.

This year particularly, after the tragic events in the aftermath of the earthquake and the tsunami, it will be a memorable event for us as we believe that our decision to go on with our meeting in Japan and bringing the worldwide community to Japan signifies our support for the Japanese people and the country in getting back to normal as soon as possible.

www.isth.org

Future ISTH Meetings + XXIII ISTH Congress Kyoto, Japan - July 23-28, 2011 + 58th Annual SSC Meeting Liverpool, UK - June 27-30, 2012 + XXIV ISTH Congress Amsterdam, The Netherlands - June 29 - July 4, 2013 + 60th Annual SSC Meeting Milwaukee, Wisconsin - 2014 + XXV ISTH Congress Toronto, Canada - 2015 + XXVI ISTH Congress Berlin, Germany - 2017

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Everything is individually and professionally tuned to your wishes. When may we host your event? www.congressfrankfurt.de

HQ ICCA Delegates in 1920’s Cabaret Style

The 5th Dress to Impress Awards 2011 in Leipzig ICCA is known in the association world for its premium gala dinners. They are probably the best in the business.

Often, gala dinners are boring - but not an ICCA one. People look forward to them. They lose sleep over them and skip interesting conferences to make time to buy an unusual party outfit. And why is it so? Because it’s the Dress to Impress night, during which Headquarters Magazine hands out coveted trophies. Text Marcel A.M. Vissers

Touch of gold

Cabaret Style

It started very spontaneously in Pattaya, Thailand in 2007, when the ICCA congress was themed ‘A touch of gold’ in celebration of the Royal Anniversary. Then it occurred to me: why not extend this theme to the gala dinner? A few brave delegates decorated themselves with shiny golden accessories and, together with some enthusiasts, Headquarters scanned the crowd to see who stood out. Prizes were awarded to the best dressed people in the form of Belgian chocolates.

People are already looking forward to the 50th ICCA Congress in Leipzig from October v22 to 26. A record breaking number of attendants - over 1,000 I am told - are expected. Definitely a milestone in the meetings history. And what to expect from the Dress to Impress night? After consulting the organizers and the main sponsor (the regional government), we went for 1920’s Cabaret Style.

The following year in Vancouver, more labor was put into the preparations and the awards got an artistic touch. Afterwards in Florence, it attracted the public’s attention for the first time. Together with ICCA, we set up some rules. Last year in Hyderabad it was such a dress up party that special clothing is from now on a must-do at gala dinners. The Dress to Impress Awards have evolved into a valuable sponsoring formula just over a few years.

Martin Sirk, CEO of ICCA, says: ‘This year’s Gala evening dress code follows a ‘retro’ theme - smart and chic, glamorous and sleek, elegant-yet-fun, silk scarves & feather boas, spiced up with a little late-night decadence perhaps! Once more we invite ICCA delegates to show off their creative side by inventing their own interpretation of our theme. Great Gatsby-type daywear, oriental retro hats, Josephine Baker’s bananas... anything’s possible!‘ He continues: ‘We’ll be working with

the venue for a matching decoration theme - I’m thinking lots of black, white, silver, with small white lights, deco shapes.’

If anyone else has another luminous idea, don’t hesitate to send them to me at marcel@headquartersmagazine.com.

History of Dress to Impress Awards 2007 October 27-31 Pattaya, Thailand Touch of Gold

2009 November 7-11 Florence, Italy Designer Catwalk

2008 November 1-5 Victoria, Canada Canada Fresh

2010 October 23-27 Hyderabad, India Indian Memories

2011 October / Leipzig / 1920’s Cabaret Style

HEADQUARTERS 13

Technology for associations - we’ve come a long way!

When I first got involved in the world of associations, my organization had just acquired a fax machine while still relying on the trusted telex.

Whenever the machine started humming colleagues left their desk to find out what earth-shattering event had occurred that required a fax to be sent.

Text Luc Maene, President of ESAE and Director General of the International

Fertilizer Association (IFA)

At the time, organizing meetings and conferences was easy. Participants would register six months prior to the event, book their flights and accommodations, and not change their minds unless a major problem prevented them attending or forced them to change their arrival and departure times.

While technology influences and facilitates the activities of associations, some constraints have emerged, especially with regard to organizing meetings

For conferences, speakers would show up with overheads or slides requiring simple equipment and a screen. I remember vividly that on one occasion a large screen was requested for the slide presentation and was

HEADQUARTERS 14

duly produced, made of bed sheets neatly stitched together.

What I have described so far happened only 25 years ago. What a technology revolution I have witnessed since then! Today associations use a multitude of technological tools for communication and the provision of platforms where people can interact. Despite the many real-time virtual options for communicating, the meetings industry is busier than ever because people will always want live, face-to-face contact. Organizing events today is a lot more sophisticated than it used to be, and I am pleased with the tools technology has provided so that we can better interact and share information and knowledge.

Has this technology revolution made the life of an association executive easier? It all depends on how the technology is managed, what the costs and benefits are, and the extent to which the association community concerned is prepared for the new developments. I am convinced that technology in our industry will continue to evolve and that association executives will need

to work closely with their constituents to arrive at the optimum mix for their organization.

Finally, I would like to observe that while technology influences and facilitates the activities of associations, some constraints have emerged, especially with regard to organizing meetings. Safety and security are on everybody’s minds today and need to be taken into account. Evaluating risk and managing it is part and parcel of our lives today. Writing this column in Marrakech in early May, I am confronted by reality. We live in a changing world where the only constant factor is change itself.

www.esae.org

Luc M

aen

e

Can an association grow via social media?

In less than four years, social media has gone from a trend to a well-established and widely used marketing and promotion tool. Social media platforms are ready to be used and free of cost.

Nonetheless, resources have to be allocated and actions planed. Specially, since any actions taken on social media will go live and can generate reactions immediately. Text Clรกudia Fortes, Marketing & Communication Manager, MCI Brussels

Which social media tools are being used by associations?

A majority of associations are already using LinkedIn, Facebook, Twitter, Slide Share and Blogs. The marketing and communications done by associations have dramatically changed in the past few years with the integration of these new tools in the traditional marketing and communication approach. But what are the main differences in use of social media and examples of successful use? + LinkedIn for professional development: known for being the platform for professional use, networking and job prospecting. Due to its professional nature, several industries have been favouring the use of LinkedIn and creating groups. LinkedIn groups can be created either by making it a membership benefit with a closed or open LinkedIn group to create a wider platform for the profession to discuss the most current topics. Associations in engineering and pharmaceutical industries (with a membership range of 120,000 to 200,000 globally) have often being opting for a closed LinkedIn group due to the nature of the topics discussed. And associations in services, telecommunications

and education (often smaller membership range of 5,000 to 10,000 in Europe) have been opting for open groups. + Facebook for social interaction: the biggest social media tool with over 500 million active users. The interaction on this tool is very high and normally users are eager to join new pages and groups since they probably already are using this tool. Most associations have been using this tool to promote their events and new initiatives/releases.

Interaction and feedback comes easily on this platform and discussions are lively.

There is the case of a large association in engineering, with over 120,000 members globally, that has been using Facebook as the main tool to promote their educational events and launch of new publications.

The success has proven to be on the increase of attendance to their events. + Twitter for spreading the word: the fastest marketing promotion tool. With one free click and post an association can reach more users than with traditional and costly marketing. With 2,000 followers for

example, one can quickly keep them up to date on all related association news and trends.

The more followers the association is able to gather on Twitter the wider the promotion efforts can spread. The secret is in being active enough with tweets/posts and following other related profiles on Twitter to ensure that the number of followers grows exponentially and thus the target audience increases as well.

How can associations combine the use of several social media tools for a winning event?

For a large international association in professional development, with over 450,0000 members worldwide, the latest regional congress relied mainly on e- promotion. A mix of promotional tools was used, such as online advertisement (to ensure a better measurement of the ROI), monthly regional e-newsletter, e-blasts, and different social media groups (LinkedIn, Facebook, Twitter and RSS Feeds).

This promotional strategy proved to be successful not only in achieving the target for

HEADQUARTERS 15

attendance but also in the overall connection of members and non-members and promotion and awareness of the association’s mission, products and services. Communications were sent faster and the feedback given immediately allowed for new reactive actions to be put in place rapidly.

The open rates and views of the e-blasts average the 30 to 45% (out of a target audience of 40,000), online advertisement was measured weekly and was obtaining 100 to 250 views per week (the whole campaign was for 5 weeks), the brand new LinkedIn group had an average of 100 new members per week, and its interaction and discussions initiated by members was of around 2 to 3 posts per week.

So, what are the golden tips for successful results? + Posts: take the time to draft and schedule the placements of the posts for Facebook, Twitter and LinkedIn. The planning of actions for social media will ensure a well thought out messaging and focus. + Make it interactive: make sure that posts are done in a question format to originate discussions amongst the members in order for the group to be as interactive as possible. The titles of the discussions can also be drafted to be good appetiser for a larger topic. + Grow from 0 members to all the whole membership and more: check on the options ‘invite’ and download

excel lists of members’ contacts. With one click a whole list will receive an invitation automatically. But be careful with data protection rules! + Social media guru: resources and time have to be allocated.

It might only take 5 to 10 minutes per day but monitoring the interaction on the social media platforms is vital. + Join and follow: to guarantee that all members join and participate on social media platforms and groups, include the social media icons with embedded links to the groups on the website, e-blasts and/or e-newsletters.

www.mci-group.com

Ten Tips for Creative Content You’ve heard it - content is king and while we can argue whether it’s content, experience or people that bring your members back to your site again and again, there’s no arguing that content is important.

The goal is to offer up-to-date, unique, easilyaccessed content. You’ll need membership software that allows quick content changes and uploads to your website and online community as well as an ability to limit who has access to content. Here are ten tips to creating extraordinary content.

1.

Winning. Give them a reason to log in for the first time. Sponsor a contest or hide an icon somewhere on your site and the

HEADQUARTERS 16

first member who finds it wins a prize. If you have multiple blogs on your site you can hide clues in the content thus driving readership.

Your goal here is to get them to sign up and update their contact information. Your members will get to experience your great new online community.

2.

Twinkle, twinkle. You’re a star. Feature members or a vendor site monthly.

Make it a special announcement. Allow others to nominate their favorites. Give prizes or make a donation in the recipient’s name.

3.

Write away. Give your members a platform for their knowledge exchange, be it in the form of a personal blog, wiki or member profile on your site. When people are empowered to share you’d be amazed at what they do. But don’t overlook the non-writers in your group. If photos are more

their thing or they are particularly proud of a presentation they gave recently, why not allow them to upload it?

4.

If you ask me to… Ask your members a question. Remember the art of conversation? One of the first suggestions in getting someone to talk is to ask them something about themselves. It can be as simple as a survey on past organization events. Or you can get creative by asking them to submit a video answer to a question. Maybe your association is celebrating a milestone. Ask them why they first joined your organization. Offer an incentive to take part, a contest - most creative reason wins a flip video camera. What you are aiming for is traffic and repeat traffic.

5.

Silly org, games aren’t (just) for kids.

Gamification (yes, that is a word) is

The ultimate goal is to offer up-todate, unique, easilyaccessed content

picking up speed throughout member-based organizations. You see it in avatars and communities that allow you to level-up. If you provide a way for members to achieve a higher level or recognition by meeting a set group of milestones, you’re practicing principles of gamification. Look at all the people who check-in at locales through location-based social networking apps to unlock badges…

member action. Consider rewarding members for ‘good’ behavior such as what the Florida Automobile Dealers Association did. They wanted members to renew their dues early less costs for the association from an administrative standpoint and less time involved in chasing payment and sending out reminders.

They came up with a contest that only those who paid their dues by a specified date would be eligible to win. This resulted in 60% of their members qualifying (by paying early).

6.

8.

7.

9.

That’s a nice (in)vest you’re wearing.

When your members feel invested in an event (for example), they are more likely to attend. And when people think their opinion has shaped an outcome they are more likely to attend. The same goes for content. When someone has contributed or shaped the content in some way, they will draw traffic to it by spreading the word among friends, family and peers.

That works for me. Contests are a great way to excite members and drive recurring traffic. But they also can influence

We don’t need no education. (Yes, you do.) Upload a free online seminar, podcast or a white paper on your site.

Encourage uploading of ‘video’ questions or written comments. Use them to guide future offerings. You can even offer a more advanced seminar for a fee. Offering content in multiple forms is always wise - from quick snippets to more in-depth analysis.

Content lite. Offer a summary section of the hot social media topics or blog posts for the week. They can be your content

or others. This becomes an invaluable highlight for your members as they do not have to dig through scads of information, you’ve pulled it all together for them in digest form.

10.

Make mine a Cosmo. This is an oldie but goody and many have written about it - Cosmopolitan-ifying your content headlines draws readers. Your goal is to become part of your members’ daily Internet routine. Just as so many of us have become addicted to checking status updates, you’ll want your members to get to the point that every time they access the Web, they’ll feel the nagging urge to check your site. This comes, in part, from good content. It doesn’t matter who the author of this content is your staff or your member community, you want people to feel like they are missing something if they’re not logged in.

The full version of this article can be found here: www.yourmembership.com/blog/2011/03/ ten-tips-for-creative-content/

HEADQUARTERS 17

A Congrex case study

Social media for meetings and events. Does it really work?

Traditionally marketing for an event has been achieved as part of a standard marketing or promotional mix including advertising, personal selling, PR, direct marketing and special campaigns. This form of marketing was done in order to convince a participant that attending an event was worth their time, energy and resources.

And this kind of marketing strategy has been around since the early part of the 20th century. It has served organisations well and provided a solid basis from which to refine communication to the public - but this communication has been largely one-sided.

The way we were, the web we are The development of social media and technology has changed all of this. The landscape of events and the communication of these, to its audience, are increasingly driven by technology and the ever-evolving way in which we are now communicating.

Where an event is concerned, we have gone from an event having a finite lifespan to an environment of pre and post event as well.

One of the key advantages of the new technologically-driven world is that it has allowed the content and the lessons to become more widely available, and for the opportunity for participants to share their experiences concerning the event.

Congrex in the Social Media Space When it comes to the use of leading-edge technology and social media in the marketing of events, Congrex, the event organizer, is actively involved in using and developing tools that come under this banner. The group recognizes that this new form of communication is not just a nice ‘add-on’ but an integral part of the way participants are communicating or will be communicating in the future. Whether it’s putting out a message, updating a particular group of

HEADQUARTERS 18

people or receiving vital feedback in real time, social media provides an efficient and effective means to market for an event and communicate before, during and after.

Congrex’s initial interest in engaging this area was further fuelled by its involvement as a Sponsor of the study Convention 2020 for the Meetings and Events industry.

Congrex’s Regional Managing Director for the UK & Benelux, Rob Harrison, explains: ‘Although for us and everyone out there the impact of new media tools is obvious - and only growing, our conviction is that this area stands to influence the meetings industry greatly. This was confirmed by some of the key findings in the Convention 2020 study that gave us a strong indication of what participants of the future are looking for, and this is all about a desire to be able to interact with each other in advance of the face-to-face meeting.’

Rob talks about examples of Congrex clients using social media tools at their events: the World Parkinson Conference and the Icograda event. The World Parkinsons Conference took place last year in Glasgow and hosted more than 3,000 participants.

Rob comments: ‘The Parkinson’s community was very much used to communicating in this way, and we were able to use a number of

tools in different ways such as Facebook, Twitter, and YouTube. Many of the discussions that occurred were interlinked and added to other initiatives which resulted in significant levels of communication and awareness about Parkinson itself and the support that’s out there for Parkinson’s.’

Equally in the Icograda event, designers were the participants, and as a group, very much used to interacting with these tools. As Rob remembers, ‘Twitter was very prevalent pre, during, and post event, and was one of the main channels for notification changes to the programme which were actually done on-site, at the event, via Twitter.’

In another Congrex organised event, a Department of the Dutch Ministry hosted a network reception where the main objective of the event was to establish a ‘networking feel’. Participants were invited to set up Twitter or Facebook accounts on-site during the event and then communicate with those in attendance, and with the guest of honour specifically. Congrex organised the necessary infrastructure and provided participants with tutorials on the use of social media.

These events are prime examples of different uses of social media across some of Congrex group clients. In the World Parkinson

Where an event is concerned, we have gone from an event having a finite lifespan to an environment of pre and post event as well instance, the tools were used in an eventspecific way to market and create community; in the Icograda example, it was the client’s previously established manner of interacting and this was extended to the event itself - a preferred way of communicating. While in the networking reception, the event was used both as a means to communicate with each other and as a way to encourage those not using social media to learn about it and become more involved.

is not about social aspects of life but rather it is about communicating all aspects of life and therefore these interactive channels or tools are incredibly important. Making sure that we are creating a certain level of communication around the cause and then utilising whatever tools are relevant for the research that we’ve done for that community - for that element of the cause. This is the most important consideration to the use of social media for marketing events and at events.’

For Congrex, it’s clear, it’s not just direct marketing to ensure greater attendance at an event, but rather it’s marketing the cause and the subject to create a certain level of communication and buzz regarding the event. The highlight or focal point is the face-to-face, and, this is a huge value proposition to participants.

Harnessing the power of two-way communication

Rob concludes: ‘Even if the event or client decides that it (social media) doesn’t make up part of the marketing plan, it’s still very important to monitor and see what the message is out there about your event - and respond accordingly. In actuality social media

The new reality of marketing and running events in the social media space stands in sharp contrast to the traditional format of the controlled information environment of the past. The new way of marketing and engaging at an event not only ensures that an organiser improves on the quality of delivery but that those who are participating will carry the messages of our events beyond the finite days of that live event.

In the final analysis, it must be remembered that what we are now passing through is a

time of transitions between a traditional way of marketing and communicating at our events and new conditions which require us to respond differently. This also comes with a cautionary tale in that social media can only be used effectively to market or communicate at an event, at this stage, if the target audience is ready.

The fact that we can leverage our traditional marketing messages and the effectiveness of our events by harnessing the magnified power through this new platform is unprecedented. And, although controlling information disseminated through social media is difficult, ignoring it can be fatal.

Finding a good home in social media as part of an event’s marketing and strategic efforts will go a long way to communicating more effectively with participants and to providing a framework to better deliver on what participants want out of events.

www.congrex.com

HEADQUARTERS 19

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17 - 19 April 2012 | 2012年4月17-19日

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Connecting people is at the very heart of a conference. How easily they can connect and the quality of their experience can be helped by a number of readily available communication tools. Organisers also welcome their use as they seek to maximise delegate and sponsor participation.

A look at the tools and technology

for connecting conference participants Here are just some of the options, but the current pace of change means more tools will be arriving in the market every day. The challenge is identifying which tools suit your purpose. Remember the adage: ‘just because you can, doesn’t always mean you should!’.

Apps Apps (application software) enable organisers to provide information to conference participants in a useful form. The apps make participants’ lives simpler with the added bonus of communicating in an environmentally responsible way. To be readily adopted apps need to have a phone or tablet friendly interface and be optimised for display on mobile devices. www.meetingapps.com lists over 1,000 apps in 26 categories for the i-Phone/i-Pad operating system plus a growing number for BlackBerry and Android. The apps cover a multitude of functions including online

registration platforms, personalised schedules, polls/surveys, attendee profiles linking to social networking pages, interactive floor plans and maps, real-time notifications and analytics for organisers and exhibitors.

post-conference (a potential revenue stream), making sessions available to participants who were in other sessions and using highlights as a tool to market next year’s conference.

Make sure that the apps you use enhance the participants’ experience and are not provided for the sake of it or because they are the latest craze.

Hybrid Meetings

Broadcasting content

Features of hybrid meetings include: + live audio or video streaming of keynote speakers or workshops plus their presentation material + online presentations (from webcasts to sharing of content) + creation of a live commentary or transcript of proceedings + online chat or discussion forum facilities + live blogs + photographs and video + integration of social media tools

Broadband access at reasonable rates, a variety of presentation management software and ready availability of video streaming encoders has opened up all sorts of possibilities. A reduction in the number of pieces and size of equipment required also means capturing multiple video feeds and consolidating them via broadcast software is considerably easier. Benefits include delivering content to a wider audience preconference, delivering content on demand

There is a growing expectation that you can participate virtually if you can’t be there in person.

HEADQUARTERS 21

Virtual attendees must be told what to expect (including whether participation qualifies for accreditation) and not be misled about the facilities that will be available or the quality of the production. Organisers should think about how virtual participants receive information and tailor their offering accordingly.

When inviting speakers make them aware that they are agreeing to present, not just to a live audience, but also to a virtual one which may be considerably larger and require more complicated online presentation techniques. They may, for example, need to be adept at dealing with questions from the floor while also remembering to answer the virtual audience’s Twitter queries. Consider

scanning to verify entry to sessions and functions or for exhibitors to capture delegates’ details.

The advent of two-dimensional barcodes which are readable by dedicated QR barcode readers and camera phones provides organisers with more powerful functionality. The QR Code (Quick Response Code) is a popular type of two-dimensional barcodes. A quick scan of a QR code on a printed flier or on a screen immediately downloads information to a user’s mobile.

This information might take the form of a link to a conference website, key conference details or conference dates for downloading to Outlook.

Do embrace technology but always bear in mind… ‘just because you can, doesn’t always mean you should!’ coaching for speakers who are unfamiliar with the dynamics of such sessions.

Tracking Tools Radio frequency ID (RFID) or Near Field Communication (NFC) transmit the identity of a person wirelessly using radio waves.

Organisers use it for tracking entitlements to attend sessions or functions and exhibitors can ascertain which of their products generate the most interest. Potential uses include lead exchange, electronic ticketing and payments and many, many more once smart phones have NFC capability. However, all of these uses raise some interesting issues about compliance with privacy laws which organisers need to tackle.

Barcodes One-dimensional barcodes have been with us for a number of years: on name badges for

HEADQUARTERS 22

Holograms Developers are working on a technology that will let speakers and performers deliver speeches and entertain an audience without being there. Hologram video projection projects live images streamed through the internet for 3-D viewing without the need for 3-D glasses. The technology mimics the real world but at present is in its infancy and has limitations. Seeing just how it will develop to give life to virtual meetings will be intriguing.

Audience response systems Not so long ago who would have thought participants would be asked to switch their mobiles on rather than off in a session? Text message polling and mobile web polling using phones are readily available. The cost of hiring response units is starting to come down and, as technology advances, these units are also becoming more sophisticated.

Do embrace technology but always bear in mind... ‘just because you can, doesn’t always mean you should!’

Tablet computers Lighter than a laptop and with a screen that is easier to read than that of a mobile phone, tablets such as the iPad are gaining popularity fast, but will enough attendees have them to make them a mainstream conference tool?

Meeting organisers have been early adopters using them to access data during meetings to give informed answers to questions, show potential exhibitors available stands and locate a room at a moment’s notice for an unplanned meeting onsite. They are handy too for face to face evaluation interviews.

While an interviewer can record answers, many participants offer to key in their answers making them more likely to add comments. Possibilities will certainly open up when these tools incorporate NFC (near field communication).

This article was provided by the International Association of Professional Congress Organisers, author Jan Tonkin of The Conference Company, New Zealand. IAPCO represents today more than 100 professional organisers, meeting planners and managers of international and national congresses, conventions and special events from 37 countries.

IAPCO members organise in excess of 5,600 meetings annually, totalling some 2.11 million delegates and representing an economic impact in the region of 3.43 billion euros. info@iacpo.org / www.iapco.org

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The art of asking

Fundraising for associations Fundraising should really just be called asking. If you don’t ask, you don’t get, but merely asking is not enough. In this decade the most important donors are the marketing savvy Baby Boomers and the ‘trust no-one’ Generation X&Y will be snapping at their heels soon enough. It’s more important than ever to have a convincing case for support. In this second of a two-part series, Tom Eeles explains how to make your case for support and the universe of donors.

Text Tom Eeles, Kenes Associations Worldwide

Checking your homework For those who didn’t follow up on April’s top tips, or missed the article, here’s a quick recap: + A fundraiser is a facilitator; bringing together people who want to give money and people who Tom Eeles have a need for it + Your website is the front door to your association, it needs to show donors that you are active, focused and effective + Focus on doing one thing very well, when your website is excellent then move into social media + With meeting income and membership dues under pressure, now is the time to diversify your association income

Building a case for support Your association is wonderful. It has lots of happy members, great meetings and senior volunteers who give a lot of time to the

cause. So why do you need a case for support? ‘Case for support’ is fundraising jargon for some writing and images that you can use to tell people that your association is so wonderful that they should give money to it. Your case for support should inform your marketing and communication strategies; the messages should be used consistently in your website, newsletter, annual report and meetings. Think of it like a briefcase full of convincing arguments that you can pull out at any time to help you do the important thing - asking.

To build a case for support start with a big blank piece of A3 paper and ask and answer the following types of questions: What is the problem that needs fixing? Is it urgent?

What’s the solution? Is that solution innovative? Why is your organisation uniquely positioned to provide that solution?

For example a small, cheap widget that saves lives is about to become so strictly regulated that it becomes too expensive to produce.

It’s an urgent crisis because without it lives will be lost. Your association has thousands

of survivors whose lives were saved by said widget and you have great experience in public campaigning and lobbying regulators.

Your association has approached Facebook and got some pro bono work to build a campaign that will ultimately save lives.

Now turn the page over and focus on how it will be done. Will you use volunteers? Where and when will the solution be implemented?

How do you propose to finance the budget?

How will success be measured?

With both sides of the paper full of brainstorms you are ready to write up longer answers of three to four sentences. Use facts and figures from citable sources. Get images, quotes, testimonies and endorsements. Eventually you will have a document that is flexible and can be used to prompt and answer questions from prospective donors. You could distil this into some copy for a donation page on your website, have twenty seconds of dialogue ready for an elevator pitch or answer questions in a grant application for that shiny new project that needs funding.

HEADQUARTERS 24

Who to ask?

Association executives and volunteers are by nature multi-skilled multi-taskers. With competing pressures on your time and energy, your fundraising mottos should be twofold: KISS (Keep It Simple Stupid) and don’t ask, don’t get.

Individuals The first group of people to ask are those who already know and love your association. Your members. Seem counter-intuitive?

It’s not really. Experienced members who value your association and what it has done for them will want to give back for the next generation. If you can’t convince them to donate, then it’s going to be hard to convince a stranger. In your communication messages consider that you have two key audiences; your members and the lay public. Your case for support needs to have messages that talk to both audiences.

The majority of donors will be baby boomers who are marketing savvy, they don’t trust marketing (because they understand what it is) and they rely on peer recommendation to make their purchasing decisions. Generation X&Y are the ‘trust no-one’ generation; they form their opinions even more harshly. The best way to communicate with both groups is to use lots of images and case studies that demonstrate impact. Then support these with examples that demonstrate that people like them give money to your association and enjoy seeing the impact their donation has.

Once they have donated rather than ‘saying’ thank you, ‘show’ them thank you by sending case reports with photos. And don’t be afraid to ask them again in the future.

There are multiple ways to raise money from individuals; writing letters, encouraging legacies or asking people to organise fundraising events. But to keep it simple I would recommend consistently asking for support in all of your current publications. Report project success in your newsletter and ask for dona-

tions, have a donate button on your website, ask your Board to lead the way and make a donation. By being consistent, but changing the messages and projects regularly, you make people aware that the association needs money and will value their donation.

Companies and foundations Companies can be split into two groups; the first are closely connected with the field your association operates in, the second with your cause e.g. if the mission of your association is to tackle obesity, then your ‘donor circles’

Recommended reading + The Complete Fundraising Handbook

by Nina Botting and Michael Norton + The Porcupine Principle

by Jonathan Farnhill + Effective Fundraising

by Luke Fitzherbert All available for purchase at http://www.dsc.org.uk/Publications

Association executives and volunteers are by nature multi-skilled multi-taskers. With competing pressures on your time and energy, your fundraising mottos should be twofold: KISS (Keep It Simple Stupid) and don’t ask, don’t get to go fishing in could include fitness companies, low salt food manufaturers and health insurance companies. If you’re working with companies it make sense to have an ethical fundraising policy that defines the types of relationships you want to have, this will also reassure members.

A couple of words of caution regarding company fundraising. Firstly they have PR budgets to make small donations seem bigger than they really are; companies are not always the pot of gold at the end of the rainbow. Secondly, really understand why they are doing it. There is a thin line between Corporate Social Responsibility (CSR) and PR and that line has become even more blurred in the current financial climate. If the company has marketing objectives in relation to donating to your association (they will), make sure you know them and feel comfortable that they are mutually compatible with your ambitions. If not, walk away.

Foundations are the fundraiser’s mecca.

They are set up to give away money to a cause like yours. Always remember that eventually a person makes a donation decision, the money comes from a foundation but it still requires you to convince another human being. Foundation professionals see hundreds of applications like yours, so take time to properly understand them and their guidelines. Always call them first and clarify that your project meets their aims, it starts an invaluable relationship building process.

Make sure you write to the individual, appeal to their emotions.

www.uia.org

To learn more about fundraising for your association, drop a line with any questions to teeles@kenes.com or check out the recommended reading.

HEADQUARTERS 25

HQ > Ta i wa n

Taiwan’s global rankings moved upward in the latest 2010 International Congress and Conference Association (ICCA) report.

Statistically, Taiwan hosted a total of 138 international conferences in 2010, which ranked 23rd in the world, up nine places from 2009. Taipei hosted 99 conferences, which ranked in 11th place in the world, bypassing major cities like Seoul, Hong Kong, Shanghai, Tokyo and Kuala Lumpur.

There’s always something to say about Taiwan

Taiwan’s promotion strategy is strongly supported by the national government, the Bureau of Foreign Trade and the Ministry of Economic Affairs. It’s driven through the now renowned ‘MEET TAIWAN’ campaign and the ‘Taiwan’s MICE Industry Action Plan’ as well.

These are intended to achieve the visions of expanding the meetings industry scale to drive substantial economic and export growth, enhancing Taiwan’s position in the worldwide meetings industry and building Taiwan into Asia’s undisputed meetings hub.

It is anticipated that by the end of 2011, about 130,000 job opportunities will be created, 2,560 meetings professionals will be trained, and private investment to the tune of US$0.43 billion will be generated, creating US$83.3 billion of direct and indirect economic benefit.

New meetings facilities It’s no wonder then that a ‘Taiwan’s MICE Industry Action Plan’ was approved in 2010 confirming an unwavering stance to build premium-quality international convention and exhibition venues continuously.

It’s the second time in a few months that we’re doing a special feature on Taiwan. Because there are so many things going on, because so many new developments are taking place, it’s pretty hard to keep up. But this is a good thing: there’s always something newsworthy about Taiwan.

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Slated for completion in 2015, the National Convention and Exhibition Center (Nangang Exhibition Hall extension) is to be located at the previous site of the Taipei Municipal Nan-Gang Elementary School. Covering an area of about 3.36 hectares, it consists of nine levels in total, three underground and six above ground. It will have a floor area of 150,000m2, with a capacity to accommodate 5,000 exhibition stalls.

Set to be operational in 2014, the Kaohsiung World Trade Exhibition and Conference Centre is located at the Kaohsiung Multi-

> taiwa n

functional Commerce and Trade Park, in close proximity to various top-end international hotels, a mega shopping centre, pier, airport and MRT stations. Occupying a land area of about 44,929m2, it will consist of a conference hall with a seating capacity of 2,000, two meeting rooms seating 800 each and 20 to 40 small meeting rooms.

The Exhibition Hall will accommodate 1,500 stalls or exhibition stands.

Besides building professional, world-class advanced international convention and exhibition facilities, Taiwan also cultivates meetings venues with unique characteristics through the use of its existing resources.

Huashan 1914 Creative Park, for instance, houses Linkou Sake Brewery. This unique venue has perfectly preserved the Japanese brewery structure, which was built during the Japanese colonial period, and also serves as a museum showcasing industrial building techniques. Moreover, more green open spaces, creative design workshops and creativity showrooms have been planned; all can be utilized as meetings space. In addition, let’s mention the old Kaohsiung Pier 2, which is now the Pier-2 Art Centre, a centre for creative and innovation technology in the South. The art deco touches make it an ideal setting for any meetings activities.

Hotel developments Many international well-known hotels are moving into Taiwan for a slice of Taiwan’s meetings market. Large international conventions in Taiwan have been attracting business professionals worldwide. Moreover, Taiwan has become a popular incentive traveling destination for Mainland China’s businesses. Faced with competition from new hotels, existing hotels have been releasing promotions, as well as adding new facilities and services, to gain a competitive advantage.

both hotels represent attractive options for business professionals. The W Taipei boasts 405 rooms and 14 conference rooms; Le Meridien Taipei is marketed as the first arts hotel in Taiwan, featuring 700 pieces of artwork.

In addition to these new hotels, the Mandarin Oriental Taipei will be located near the Taipei Songshan Airport and the Taipei Arena. It is set to open this year and provides 300 rooms. Its luxury apartments -‘The Residences’- are an ideal choice for those who frequently fly between Taipei and Shanghai.

A new hotel managed by the largest hotel group in Asia, The Millennium, will also open in Taichung. Unlike most other international hotel brands that focus on businesses in Taipei, the hotel group is moving into Taichung. The Millennium knows that as cooperation between Taiwan and Mainland China increases, businesses in central Taiwan will need a venue to accommodate officials from Mainland China.

With new luxury hotels opening, Taiwan is expected to have close to 2,200 more hotel rooms at the end of this year. The added rooms will help relieve the problem of not having enough space to accommodate visitors when large conventions are held.

Many local enterprises have started investing in luxury hotels due to business opportunities created by the meetings industry. Doesn’t this say it all?

A concert in the magnificent Chiang Kai-shek Memorial Hall Square

Taiwan’s landmark: Taipei 101

Taipei World Trade Center

International direct flight figures Destination

Flights (per week)

San Francisco

38

Los Angeles

62

New York

4

Seattle

10

London

6

Frankfurt

10

Singapore

46

Hong Kong

618

Tokyo

270

Beijing

54

Shanghai

168

Taipei International Convention Center

The W Taipei and Le Meridien Taipei just opened in the bustling Xinyi area. Located near the Taipei World Trade Center and the Taipei International Convention Center,

HEADQUARTERS 27

> taiwa n

Case Study SEMICON

Taiwan plays ICT

SEMICON Taiwan’s annual tournament attracted more than 200 industry elites

SEMICON Taiwan is the premier event in Taiwan for microelectronics manufacturing. There exhibitors and visitors can connect with the companies, people, products and information shaping the future of design and manufacturing for semiconductors, nanoelectronics, MEMS, photovoltaics and related advanced electronics.

2010 marked the 15th anniversary of SEMICON Taiwan, which successfully showcased the island’s competitive edge in that field. SEMICON was organized last September at the Taipei World Trade Center and attended by 558 exhibitors, 24,365 buyers, from 42 countries.

This year, organizers of SEMICON wanted to give the attendees a good taste of Taiwan’s meetings abilities. They arranged a golf tournament for the exhibitors and their clients at the Sunrise Golf and Country Club. As a result, the exhibitors and their clients had a chance to network and discuss business in a friendly and relaxed atmosphere. Organizers also held a banquet, and invited 400 leaders in the technology field. The banquet reached its climax when local comedians Kuo Tze-Cheng and Tai Chih-yuan entertained the crowd with

HEADQUARTERS 28

impersonations of industry moguls Terry Guo and Morris Chang. The performance gave the attendees an unforgettable experience and ended in loud applause.

The level of professionalism among SEMICON Taiwan’s organizers is hard to beat, Terry Tsao, President of SEMI TAIWAN (Taiwan & Southeast Asia), says: ‘We have to interact with the customers and the exhibitors so that we can understand their needs, therefore foresee their requests and future requirements. During the show, we do the on-site space assigning for the show next

year. We meet the customers one by one, and discuss about technology trends and/ or potential future expansion plans. Thus, we can, one year ahead, prepare for the next show.’

Mavis Ho, Vice President of SEMI TAIWAN (Taiwan & Southeast Asia), explains that they had to work even harder this year, but it was worth it: ‘We had to convince people of the value of trade shows, as they became a bit ‘shy’ because of the global financial crisis.

A show like SEMICON is a wonderful platform not only to do business but also to teach

> taiwa n and educate. A lot of efforts were made to create unique experiences, with, for example, different technology or country pavilions showcasing different topics and abilities.

All in all, we tried to solve the challenges from last year by creating added values.’

Speakers from leading companies such as the Taiwan Semiconductor Manufacturing Company, the Industrial Technology Research Institute, Nokia, Qualcomm, STMicroelectronics and SEMATECH shared their knowledge at SEMICON’s four international forum, which focused on four main areas, MEMS, 3D ICs, Green Management and CMP. Over 2,500 industry professionals attended the event to get the latest scoops.

The level of professionalism among SEMICON Taiwan’s organizers was hard to beat Exhibitor Kulicke & Soffa has attended the event since the birth of the exhibition.

General Manager Li Yung-ching said he was satisfied with the outcome of the show: ‘I have met new clients and received new orders. Taiwan has been a leader in the field since SEMICON Taiwan was first held, and I expect it to remain this way in the future.’ Huang Kai-hsu, Chairman of Kromax International, even pointed out that the benefits of attending SEMICON Taiwan increase every year, adding that it was a show worth visiting.

The Market Forum attracted more than 450 attendees

Three events to remember as well

1.

2.

3.

Secutech Secutech, the international exhibition and conference for the electronic security, information security, fire and safety industries, attracted more than 70 international brands and leading Asian manufacturers including Fingertec, Giga TMS, HID, KLA System, Syris technology and UWC to its access control/biometrics pavilion. The 14th edition was attended by more than 25,550 professional buyers to source the latest products and services and held from 20-22 April 2011 at the Nangang Taipei World Trade Center. As the world’s IP security hub, Secutech offers a professional platform for web-based access control manufacturers and suppliers to do business and network with leading IP video management system providers.

3GPP Conference Taiwan’s impressive track record for industrial research, development and manufacture capabilities in the areas of ICT, and mobile and wireless local area network components, coupled with the high penetration rate of mobile networks in Taiwan, helped Taiwan to win for the first time the right to host the International 3rd Generation Partnership Project (3GPP) Conference. It attracted over 1,000 participants from 15 countries and was held for five consecutive days from February 21st to 25th, 2011 in two combined venues, the Taipei W hotel and Le Meridian Taipei. The event showcased Taiwan as a destination combining both hardware and software capabilities of the highest order, and it represented one of the most effective marketing efforts to promote Taiwan to the world as an international meetings destination.

2010 Photonics Festival Organized at Taipei World Trade Center in June 2010, the Photonics Festival Taiwan is an integrated event consisting of several international trade shows, namely OPTO Taiwan, LED Lighting Taiwan, OPTICS Taiwan, and Solar Taiwan. More than 39,300 visitors poured into the venue to check out the products displayed in 1,038 booths. ‘Go Green’ was the theme of the event which featured energy-saving as well as low- and non-polluting photonic technologies and products. For the first time, foreign buyer procurement meetings were also held during the event. Compared to 2010, the number of exhibitors grew 89 percent and came to 439, including 123 foreign companies - needless to say a resounding success.

CEO of SEMI Stanley T. Myers visited the SEMICON 2010

HEADQUARTERS 29

> taiwa n

Testimonials

Taiwan knows all about medical conferences Big trade shows are not the only one of Taiwan’s meetings abilities. When it comes to organizing medical congresses, Taiwan knows what to do. Below are a few testimonials that say it all.

Asia-Oceanian Conference of Physical and Rehabilitation Medicine

A live operation during ACU

The high quality scientific program of ACPID

10th Asian Congress of Urology (ACU Congress)

5th Asian Congress of Pediatric Infectious Diseases

August 27-31, 2010 Taipei International Convention Center (TICC)

September 23-26, 2010 Taipei International Convention Center (TICC)

Allen W. Chiu, President of 10th ACU Congress: ‘We have been in the leading position in the urology field for the past ten years. So when we tried to bid, most countries in Asia supported this action, particularly when we did our utmost to open the relationship between Taiwan and Mainland China. Our goal is to open the gate for the Asian countries to explore the Chinese-speaking society, such as Taiwan and China. The ACU congress has nothing to blush about compared to any international conference that can be held Europe or United States.’

Professor Sri Rezeki Hadinegoro, President of Asian Society of Pediatric Infectious Diseases: ‘I think Taiwan has done a great job organizing this congress: the scientific programme was very interesting and everything happened flawlessly.

This kind of event is very important for us as specialists of pediatric infectious diseases field but also for Taiwan, as it has a strong economic impact. I had the pleasure of networking with some of the best scientists in the world and, at least to me, the congress was a resounding success.’

Dr. Narmada P. Gupta, President of Urological Association of Asia: ‘The quality of the scientific deliberations (in this conference) was as high standard as anywhere in the world.

The highlight of this conference was the live operational workshop where from Taipei City Hospital and from the Taipei Veteran General Hospital. The patients were operated on, two cases of robotic surgery and two cases of laparoendoscopic surgery were also done, all of them live transmitted to the auditorium for the audience. The quality of the audiovisual transmission was of very high standard. And each and every technical detail of the surgery was discussed in depths with the experts who were operating these cases.’

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Professor Usa Thisyakorn, M.D., Secretary General of Asian Society for Pediatric Infectious Diseases: ‘In other continents sometimes this kind of congress lacks content and prestige, but to me this is a world-class event, with a strong scientific programme that participates in the development and the improvement of the community as a whole. You also meet with very good researchers who deliver their new findings to the world, and this is very very important. As far as I’m concerned, Taiwan delivered flawlessly.’

> taiwa n

10 hotels and 3 congress organizers

Taiwan’s task force Taiwan has a lot of professionals longing to make sure your event is a resounding success. Let’s meet ten hotels and three congress organizers.

IN northern taiwan - TAIPEI Grand Formosa Regent Taipei Grand Formosa Regent Taipei is a 5-star luxury hotel that strives to exceed the expectations of distinguished business travelers and local patrons alike. Located in the heart of the city’s most vital financial, shopping, entertainment and cultural districts, the hotel is 45 minutes from Taoyuan International Airport and 15 minutes from Taipei Songshan Airport. The Grand Formosa’s top-notch services and facilities have made it the only hotel in Taiwan to appear on Conde Nast Traveler’s Gold List of ‘World’s Best Places to Stay’ for two consecutive years.

Capacities: 538 rooms, 12 functions rooms for up to 750 people. www.grandformosa.com.tw/en Le Meridien Taipei Located in the dynamic central business district, Le Méridien Taipei provides a refined and stimulating base for exploring the city.

There you can enjoy easy access to corporate headquarters and retail malls, Taipei 101 and other must-see attractions. Its 160 spacious and elegant guest rooms define contemporary luxury. Sophisticated travelers will appreciate its signature bed, 42-inch flat screen TV, high-speed internet access, plus an elegant bathroom with rainforest shower and separate bath tub.

Capacities: 160 rooms, 9 functions rooms for up to 900 people. www.lemeridien-taipei.com Palais de Chine Palais de Chine, the premier, sophisticated yet modern 5-star hotel vibrating in the heart of original Taipei, is an oasis comforting business and leisure travelers around the world.

Luxury, aesthetics and personalized customer

service are hallmarks of Palais de Chine.

The perfect creation of eastern sophistication and western elegance, it offers refined and elegant guest rooms in classic art deco style with stunning view of Taipei west.

Capacities: 286 rooms, 7 functions rooms for up to 360 people. www.palaisdechinehotel.com Shangri-La’s Far Eastern Plaza Hotel, Taipei Crowned as 2009 World’s second Best Business Hotel by readers of Travel + Leisure magazine, Shangri-La’s Far Eastern Plaza Hotel, Taipei offers unparalleled and personalized service. The hotel soars 43 stories above Taipei’s premier business and shopping district, just 10 minutes from Taipei World Trade Center, with breathtaking panoramic views of Taipei 101 and the city from all directions. Designed with a blend of east and west, the hotel features 420 guestrooms offering deluxe amenities.

Capacities: 420 rooms, 12 functions rooms for up to 700 people. www.feph.com.tw Sheraton Taipei Hotel Opened in 1981 and providing five-star facilities and services, Sheraton Taipei Hotel is located in the centre of Taipei’s commercial, business and government districts.

The B1 Art Promenade features exquisite antiques and jade creations, as well as periodic exhibitions and cultural/academic presentations, allowing visitors to immerse themselves in a complete cultural experience. With over twenty years of experience, Sheraton Taipei Hotel treats travelers to a perfect mixture of classic Chinese style and modern efficiency.

Capacities: 688 rooms, 11 functions rooms for up to 1,500 people. www.sheraton-taipei.com

Le Meridien Taipei

Grand Hall, Palais de Chine

Shangri-La’s Far Eastern Plaza Hotel

W Hotel Work or play? Either way, W Taipei is smack dab in the heart of the cosmopolitan CBD. Retail therapy, vibrant nightlife, and bustling business, we’re near it all. Add the heady heights of Taipei 101 and this city has altitude to spare. Wrap yourself in sensory delights in the stylish spaces of W Taipei, where the hotel’s 405 guest rooms and suites offer a sensational swirl of high-energy interiors, vivid design, cutting-edge technology and uniquely modern amenities to fulfill every wish.

Capacities: 405 rooms, 14 functions rooms for up to 900 people. www.whotels.com/taipei

HEADQUARTERS 31

> taiwa n

IN SOUTHERN TAIWAN kaohsiung

Three congress organizers GIS Group

Grand Hi-Lai Hotel Completed in 1995, Grand Hi-Lai Hotel is managed in accordance with the highest international standards. Its artistic neoclassical architecture immediately established it as one of southern Taiwan’s landmarks. The quality of the furnishings, international cuisine, and attentive service by the staff are impeccable. Grand Hi-Lai Hotel is situated in the metropolitan area of Kaohsiung. At 186 meters, it towers over Kaohsiung International Harbor and offers breathtaking views.

Capacities: 540 rooms, 11 functions rooms for up to 1,500 people. www.grand-hilai.com.tw The Splendor Kaohsiung The Splendor Kaohsiung is located on the 37th to 85th floors of Tuntex Sky Tower. It has a reputation for being the ‘highest’ 5-star hotel in Taiwan. Located right next to Kaohsiung Harbor, the hotel is surrounded by magnificent view. The Splendor Kaohsiung has six restaurants serving Chinese, Western and Japanese food. Also, it boasts multifunctional and high-tech meeting rooms which can be arranged to hold conferences and seminars for discerning professionals and designed to support your business.

Capacities: 585 rooms, 8 functions rooms for up to 1,100 people. www.thesplendor.com

www.gisgroup.com/pco maureen.liao@gisgroup.com T: +886 2 8780 5688

Jason Yeh

Established in 1991, GIS Group is an architect of innovative meeting services. Its goal is to bring you the truly innovative and inspiring moments that fulfill the power of your event. As founder and CEO of GIS Group, Jason Yeh has 17 years of experience of creative and strategic operations in event management. Recent clients include Sony Ericsson, IBM, Dow Chemistry, Roche, Merrill Lynch (Asia Pacific), Prudential, Bloomberg and Verizon, Vanguard International Semiconductor Corpration. In terms of congresses, Jason also fondly remembers the 33rd INTA World Urban Development Congress, which was held in Kaohsiung and Taipei along with different activities in Tainan and Taichung. This was a challenge GIS Group happily took up as it involved coordinating with four different cities.

K&A International www.knaintl.com.tw contact@knaintl.com.tw T: +886 2 2701 8768

Kitty Wong

A specialist in providing comprehensive services for associations, K&A provides management and quality control of meetings of any kind.

Ranging from administrative duties to budget formulation and execution, staffing, sponsor relations to designing innovative programs, the K&A team makes the job easy for everybody. President Kitty Wong has demonstrated an ability as a skilful marketer, leaving her marks in a wide variety of business and government sectors. K&A’s recent clients include the Urological Association of Asia/ Taiwan for its 10th Asian Congress (ACU2010), Taiwan Academy of Physical Medicine and Rehabilitation for its 2nd Asia-Oceanian Congress of Physical and Rehabilitation Medicine (AOCPRM 2010) and Taiwan Power Company for the 18th Conference of the Electric Power Supply Industry (CEPSI 2010).

Round Table PCO www.come2meet.com ceo@come2meet.com T: +886 2 2508 1825

Richard Ko

Winner of many industry accolades for best practices, a leading event organizer in Greater China for organizing more than 1,000 events and conferences in Asia, Round Table PCO brings professional and quality service with a spirit. Led by CEO Richard Ko, it has years of experience in management of convention venues, professional conference organizing, and E-branding. So far they have so far organized 356 international conventions, 432 domestic conferences, 156 international exhibitions and 287 grand events. Recent conferences Round Table PCO organized include the Asian Bankers Association, Taiwan Neurological Society, or the Chinese Taiwan Water Works Association, just to name a few.

The Splendor Kaohsiung

HEADQUARTERS 33

HQ

> S outh A frica

South Africa’s next chapter

From Vision to Action World Economic Forum 2011 Greenpoint Stadium

Their are few places in the world more suited to a meeting about economic growth than South Africa.

The World Economic Forum, part of the famous Davos franchise, dropped in on Cape Town and its state-of-the-art conference facility, the Cape Town International Convention Centre, in May. A 900-strong sharp-suited group of multinational movers and shakers spent three days flitting around Cape Town’s premier events venue, the Cape Town International Convention Centre (CTICC). And surprisingly for a heavy-duty economics forum in the middle of a global financial crisis, it was lots of fun.

Representing over 60 countries, powerful names in the business, NGO and government sectors took full advantage of the CTICC’s still-modern and well-connected design, moving easily between breakout rooms and sunlit corridors, catered media centres, spacious lounges and panoramic hallways to proffer business cards, make deals and take breaks in confidence and ease. Winter was looming in Cape Town. The sun still had the ability to scorch at the beginning of May on Africa’s southern tip, but once it went behind the clouds, it was time to either pull

HEADQUARTERS 34

Report Rose Kelleher

a sweater over your head or head inside.

The CTICC’s famed airiness and glass covering managed to prevent a feeling of suffocation that one might experience at a three-day indoor event.

The power of networks ‘If ever anybody doubted the fact that Africa is truly connected to the rest of the world, please come to the event here in Cape Town’ declared participant Silas Zimu, CEO of Suzlon Energy South Africa. The Geneva based World Economic Forum, established by business pro-

fessor Klaus Schwab (who also participated in the event) back in the seventies, organises these forums in Africa, Asia, Latin America and Europe every year. It is an ‘independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas’. The mood this year was hopeful.

‘I am excited to be a part of WEF. It gives me the opportunity to step back and admire the transformation that is so quickly spreading across the continent’ said Mr. Zimu.

Perhaps because of its poised position on the edge of major economic development, Africa’s forum in 2011 exuded an air of optimism, hope and excitement. Adolfo Hernandez is the President of Alcatel-Lucent EMEA. He said: ‘Africa expands and so does the World Economic Forum… That’s the feeling you get when walking and mingling here at the CTICC. I know it is not the first time WEF comes to Africa. But this time feels different: we are witnessing an exciting story of human kind progress with the fast development of many, many different African nations... At different speed, with different intensity and based on different models...

This is what makes this WEF Africa so special.’

Apart from plenary sessions and press conferences, there were Ideas Labs, Interactive groups and networking lunches hosted in the nearby Westin Hotel. Reports were drafted and presented in real time, and there was even a Social Media corner. Participants engaged in much discussion on how publicprivate partnerships can work for the private sector towards long-term emerging market development. Travel and tourism were highlighted as drivers of economic growth, and the first day of the event saw South Africa’s president, Jacob Zuma, sign the United

Nations World Tourism Organization’s Global Leaders for Tourism ‘Golden Book’, the first African leader to do so.

What’s so great about Cape Town?

Most participants couldn’t help but be charmed Cape Town’s best features: the beautiful landscape, and ‘ubuntu’, or hospitality. For all its castles, cuisines and cathedrals, Europe can’t match Africa’s open and welcoming hospitality. And Cape Town is safe. The Convention Centre provided shuttles to partner hotels (apart from the Westin, there was the One and Only resort, the Southern Sun Cullinan Hotel and the Southern Sun Waterfront Hotel.) But the distance to these hotels is minimal, and the walk around the grounds of the centre, along the harbour or through the CBD to the city centre is a pleasure.

Westin Grand

© Michael Najjar

Olivier Campenon, President of British Telecom, EMEA, said on arrival at the forum: ‘I am once again looking forward to the whirlwind of meetings and thought provoking discussions. At BT, we believe in the power of networks... from technological ones like the one we are best known for - to human networks, connecting businessmen, diplomats, artists as well as ordinary people simply wanting to share ideas with someone from another part of the world.’

And as impressive as the airy, light and modern CTICC may be, it can’t really expect to compete with Cape Town’s most glorious and iconic competitor: Table Mountain. This flat topped, flora covered mountain is the city’s most prominent landmark and looms large over everything. Cape Town might not necessarily be the vision of ‘Africa’ that exists in the popular imagination. Probably the least ‘African’ place in Africa, the city, particularly the watery environs of the CTICC is a bit more like the French Riviera. On a sunny day, you could even imagine you were in Sydney Harbour.

Evening entertainment at the forum included a televised dinner debate attended by Ali Bongo Ondimba, President of Gabon in the Table Bay Hotel, a Nollywood themed evening attended by Nigerian cinema’s top

HEADQUARTERS 35

The right place, anytime.

With our doors open 24/7, 365 days a year the CTICC is a place where opportunity never knocks. Instead, it roams freely. As a result the CTICC has become one of the Southern Hemisphere’s leading hosts. With our versatile venues, innovative services, picturesque setting and environmentally sustainable packages, we offer event co-ordinators and their delegates a successful and rewarding event every time. www.cticc.co.za | Up to 10 000 m2 of sub-divisible, column-free exhibition space | 2 large auditoria | A magnificent ballroom (2 000 m2) with majestic city views | 33 meeting and function rooms | A roof-top terrace | 2 exquisite restaurants | 1 400 secure parking bays

Cape Town International Convention Centre

> S outh A frica

Focus: Cape Town International Convention Centre (CTICC)

Over the past years, Cape Town International Convention Centre has gradually seen its reputation grow as a premier venue to hold association congresses. Opened in 2003, the centre is situated close to the CBD, working harbour and lively waterfront and is all about space, light, and room.

Most participants couldn’t help but be charmed Cape Town’s best features: the beautiful landscape, and ‘ubuntu’, or hospitality. For all its castles, cuisines and cathedrals, Europe can’t match Africa’s open and welcoming hospitality stars in the Westin, and an African themed soiree in the Green Point Stadium. Day 2 of the program included a ‘Learning Journey’ to Robben Island, the UNESCO site where Nelson Mandela spent 18 of his 27 years in incarceration. There are regular ferries to the Island, where guided tours through the prison can be arranged for small to large groups. Our tour was led by an ex-political prisoner, Dede Ntsoelengoe, and we visited the cells where Mandela’s moving struggle was recounted by a funny and personable ex-con. Everyone was impressed.

The boat journey to and from the Island was a great opportunity to chat to participants.

Nigerian Oscar Onemya, CEO of Nigeria’s Stock Exchange told me: ‘The WEF this year was very interesting. I’ve met with a lot of CEOs of different companies.’ While chatting about the merits of the WEF, we discovered that were both a bit worried about Cape Town’s autumn-like slightly stormy weather, and comforted ourselves with the reassurance that there were plenty life jackets on the boat.

That was until we were informed by a smiling Jo’burger that we were sitting on top of a Great White Shark breeding ground. That news, along with Cape Town’s other post-

meeting opportunities to take a death-defying cable car up Table Mountain, cage diving, or a helicopter ride around the bay, certainly kept the adrenaline flowing.

The World Economic Forum on Africa has been held in Cape Town many times during the last 21 years, but next year will relocate to Addis Ababa in Ethopia. Says Richard Elliott, Associate Director of the forum: ‘The idea going forward is that it will be held there on alternative years. Therefore last year it was Tanzania and next year it will be Ethiopia. Cape Town has become the unofficial home of the meeting but we want to broaden its appeal and reach and one of the best ways to do this is to locate it in different countries in the continent.’ By 2013, when the WEF comes back to Cape Town, the CTICC will have expanded. According to CTICC Chief Executive Officer, Rashid Toefy, an expansion project is in the works that will lead to more than 8,000 jobs annually by 2018. The expansion will include 10,000 square metres of retail space, a hospital, an office tower and basement parking bays and a new, much larger ‘convention precinct’.

Located only a 20-minute drive away from the airport and with a shuttle bus service liaising with it, the CTICC is easy to get to. But it’s its level of excellence and commitment to quality that really stands out. The centre’s design makes it possible to organize all kinds of events, from major scientific congresses to smaller meetings. Everybody working there takes pride in the CTICC’s extraordinary adaptability - and the WEF perfectly showed that.

Besides two auditoria, seating 620 and 1,500 people and a fair number of breakout rooms, CTICC is going to expand - a very good news for the big conferences that thought the venue was a bit small! The proposed expansion of the CTICC has already been carefully thought out to extend the centre’s existing commitment to effective environmental management and, as such, the construction and operation of the planned CTICC extension will be fully driven by ‘green’ principles and considerations.

CTICC, the hard facts + two raked seating auditoria, seating 620 and 1,500 people + state-of-the-art 11,400 m2 of exhibition space + a 2,000 m2 ballroom with panoramic views of the city and harbour + a Roof Terrace Room for up to 350 people + 33 breakaway rooms varying in size from 25 to 300 people www.cticc.co.za

www.southafrica.net

HEADQUARTERS 37

HQ

> i n terlake n

Switzerland Convention & Incentive Bureau presents

Eventful Interlaken The congress and event destination in the heart of Switzerland is surrounded by mountains and lakes plus some unique side locations (OpenAir Museum Ballenberg, Jungfraujoch - Top of Europe, Schilthorn Piz Gloria, etc.). This opens new perspectives for attractive social

Jungfraujoch Š Markus Foedisch

programmes - 365 days a year. Discover unlimited possibilities at varied, modern and traditional event locations - indoor and outdoor!

Interlaken Congress & Events as your local partner supports you with the planning, elaboration and realization of congresses, hotel reservations and congress secretariats.

An online reservation system has been developed specifically for the needs of conferences and major events, saving you time and effort in organisation and handling.

They also organise your social programmes with personal attention and advice. Their local knowledge allows them to create unique teambuilding events or overwhelming incentives throughout the four seasons on a mountain, on water, ice or snow.

Congress Centre Kursaal Interlaken Quality to convince you!

The new Auditorium with its innovative architecture and the stylish, historic ambiance in the halls of the Kursaal in harmonious union - these are the striking features of the Congress Centre Kursaal Interlaken. A total event area of 5,000 m2 and a capacity for over 2,000 people make it suitable for almost any occasion.

The Congress Centre has 19 different rooms altogether, of which three are halls of over 900 m2. All the halls are flooded with daylight and can be accessed directly. Other than these, there are stylish halls of more than 300 m2 at your disposal. This makes

Interlaken one of the most attractive congress destinations in the Alps.

The magnificent nostalgic halls from the 19th Century are ideal for festive banquets, gala dinners, anniversary celebrations and any other kind of culinary event at the Congress Centre Kursaal Interlaken.

Benefits for organisers and participants In Interlaken, congress organisers and participants benefit from the following added values: + Complimentary online hotel reservation system + Discounts on different attractions in and around Interlaken + Free local public transportation + Free city map of Interlaken + Free entry to the Casino Interlaken + No need for time consuming transfers hotels at walking distance to the congress centre + Assistance in sponsoring + Low VAT rate of 8% You are more than welcome to come and see for yourself. Let Interlaken Congress & Events know the key data of your next event and they will compose a customized offer adapted to your needs or send you a detailed candidature dossier. Come and experience eventful Interlaken!

Congress Centre Kursaal Interlaken

Contact + for Interlaken Interlaken Congress & Events AG Strandbadstrasse 44 CH-3800 Interlaken T. +41 33 827 62 00 www.interlaken-congress.ch

+ for Switzerland Myriam Winnepenninckx Switzerland Convention & Incentive Bureau T. +32 (0)2 345 83 57 myriam.winnepenninckx@switzerland.com www.myswitzerland.com/meetings

HEADQUARTERS 39

HQ > S eoul

Seoul Proves World Class

City Deemed A Top Convention Hub Following the huge international success of last year’s G20 summit, Seoul is now focused on the future. With clever marketing, an expanding global presence and new infrastructure, this is a capital city whose offer to the international association market just keeps on getting better.

Floating Island

Seoul Station Exhibition & Convention Center

Building on Success This year the Seoul Convention Bureau (SCB) plans to build on its success. In particular it is looking to extend its presence in other countries by diversifying bidding activities and its approaches in marketing. For instance, it will attend America’s Incentive Business Travel and Meetings Exhibition, the Incentive Travel and Convention Meetings Asia in China and open up to the Middle East through channels such as the Gulf Cities Council (GCC).

In order to facilitate the greater number of international conferences and events coming into Seoul, the city continues to expand and improve. For instance, Seoul Station, centrally located in Seoul’s metro system, is expanding to include a world-class convention centre that will be the largest in Korea when it is completed in 2014. Top hotels including Conrad are

also expanding their presence in Seoul to accommodate increasing numbers of delegates.

The SCB offers a variety of ways to help support those seeking to hold international events in the city. These range from assistance with the bidding process to promotional activities. The SCB also operates the Seoul Convention Bureau Volunteer Team, which has more than 600 students from top universities trained and experienced in running events. Many of them are multilingual.

In addition, there is a campaign underway to expand the company’s overall exposure through social networking and the web.

These include a Facebook business page (www.facebook.com/miceseoul) and a revitalised Twitter service (www.twitter.com/miceseoul). On top of it all, Chinese and Japanese sites opened with translated financial support information.

Seoul’s Networks Seoul has also played a key role in the founding of the Future Convention Cities Initiative (FCCI), whose members include London, Sydney, Toronto, San Francisco, Abu Dhabi and Durban. An international co-operative, it seeks innovation and further development in the convention industry through research and best practice models.

Within the city, the SCB has launched the Seoul MICE Alliance (SMA). The SMA is a partnership of meetings industry businesses that work together to promote Seoul and increase its attractiveness as a meetings destination.

Seoul’s Success Building on the success of the 2010 G-20 Summit, Seoul has already played host to several major events this year. One of several large international congresses held this year is the 22nd World Congress of Dermatology last May. The most widely recognized international dermatology gathering, it’s held every four years under the auspices of the International League of Dermatological Societies, which currently has 127 member societies from all corners of the globe. It has organised world congresses for more than a century and strives to promote and improve skin health.

In addition, the WCD is an unforgettable social gathering and educational opportunity.

Let’s also mention Korea MICE Expo 2011, aimed at becoming the industry exhibition for all of Asia. It will include the second year of the Seoul MICE Forum. This important arena brings together professionals and academics to discuss the future of the meetings industry.

Korea MICE Expo will be held 28-30 June 2011, at Coex, Seoul. More info: www.micekorea.kr/eng/eng_index.asp

Contact Seoul Convention Bureau Seoul Tourism Organization mice@seoulwelcome.com T. 82 2 3788 0821 www.miceseoul.com

HEADQUARTERS 41

Open for Great Meetings

Feel free to bring your next meeting to Copenhagen - the Capital of Sustainable Meetings and the greenest major city in Europe. Copenhagen is a vibrant metropolis with a unique art & design scene, plenty of cultural attractions and many Michelin-starred restaurants.

Denmark is easy to reach from anywhere in the world, offers high value for money and has excellent hotels and ultra-modern meeting facilities. Copenhagen and Denmark is open for great meetings.

Open for Great Meetings

For Copenhagen enquiries: +45 3325 7400 kongres@woco.dk meetincopenhagen.com For the rest of Denmark: +45 3288 9937 conferencesales@visitdenmark.com visitdenmark.com

HQ > D e n mark

Denmark

How to use meetings facilities creatively More often than not, a meeting is just about a Powerpoint presentation on a big screen, with participants lined up, seating on chairs rationally set up in several rows. Now think of a meeting where a seascape is projected on all four walls of the room, where you start the day to the sound of waves or surround

Mindoeksnhallen

yourself with a forest and bird songs. That’s the extent to which they can get creative in Denmark, and it’s all part of the Meetovation concept, which encourages planners to think out the box and use facilities in an innovative way.

What do we mean by inspiring, physical facilities? It could be anything from having a meeting outdoors, staging meetings in informal settings, using different table set ups and/or meetings held in rather unconventional environments.

In order to obtain participant involvement and get delegates energized and involved at meetings (hence creating better RoMI, or return on meetings investment), research has shown that great flexibility of the physical set up at meetings is of major importance. In order to succeed in involving the participants, the physical frames must be able to support the kind of participation wished for in a particular meeting. It is therefore important to offer psychical frames that are flexible and easy to move around a skill mastered perfectly well by a fine range of Copenhagen hotels and venues.

The right psychical frame to create a certain atmosphere in a meeting can help achieve specific goals. If one, for example, would like the participants to come up with new, innovative ideas - one can use the psychical set up to create a ‘Think out of the box atmosphere’. One example of this is the usage of gym balls in smaller meetings as they are flexible and send a different signal than if you were sitting on conventional chairs in a standard meeting room set-up.

The right psychical frame to create a certain atmosphere in a meeting can help achieve specific goals Where to go to do so One of the leading and most sustainable conference hotels in Copenhagen, Scandic offers very flexible and functional Scandinavian venues. Within the latest decade Scandic has changed its profile from being a mainstream ‘what you see is what you get’ product to a more varied product, including

lifestyle hotels. With in-house meetovators, they entice you to have ‘inspiring’ meetings: you are welcome to move furniture around, adjust the lighting, create different moods in the room. They also encourage you to boost the meeting with sound and light, and create very special atmosphere that will give your meeting a different look and feel. Scandic’s meeting rooms vary in appearance; they have different features such as an aquarium or plants to create harmony and even a Think Tank especially designed for creative meetings.

The Royal Danish Theater includes a number of venues among which the new Opera House, the Old stage at Kongens Nytorv and the new Royal Playhouse. The theatre caters to events ranging from half-day meetings to major full-day conferences booth in foyers, in the halls, back stage and one stage in spectacular surroundings. They additionally offer expertise within the arts when they plan and execute events, with the help of in-house meetovators.

At the brand-new Bella Sky Comwell Hotel, which is directly connected to the flexible Bella Center, you can challenge the traditional meeting set up thanks to the modern

HEADQUARTERS 43

> de n mark

About Meetovation No more boring meetings!

Shake up the formal structures of conferences and encourage innovative thinking to conceive great ideas: Meetovation is the culmination of Denmark’s fight against boring meetings, conferences, and seminars!

Meetovation is a distinctive Danish concept. The idea is to utilize conference facilities and their setups, in fact the whole environment, in new and innovative ways, to actively engage, excite and encourage participants and to generate a positive energy that makes conferences and meetings seem less tiring and the big issues solvable.

Breaking with conventional one-way or ‘them and us’ communication is at the heart of Meetovation. When involving and engaging all participants, both delegates and organizers feel liberated. This again results in higher levels of learning and comprehension.

Essentially, Meetovation is based on five elements: + Involvement of delegates + Creative use of physical facilities + Green and responsible operations + Integration of authentic and local flavour + Measuring the Return on Meeting Investment (RoMI)

futuristic and very Scandinavian design of the many meeting rooms and spaces. Bella Sky Comwell offers a versatile and customised meeting and conference programme in which relaxation, concentration and tranquillity are central elements of the concept. Their in-house meetovaors take a holistic approach and are attentive down to the smallest detail. The key words are flexibility, commitment and personalised cooperation for every single event, regardless of size.

Toldboden, one of the newest restaurants and meeting venues in Copenhagen harbour, offers multipurpose, flexible event space for up to 600 people in a climate-friendly renovated old ware house. Here it is easy not only to create innovative spaces but also to include some of the other meetovation elements, like local flavour and climatefriendly solutions. Owner Jesper Julian Moeller - former chef of Kong Hans, one of the city’s 11 Michelin-starred eateries and cuisinier at the National Museum’s restaurant Julian - strives to make it environmentally friendly using local sourced produce.

The menu has information on how much CO2 is used to produce each offering, while other green features include the use of reclaimed

To date, 180 key staff members from almost 80 hotels and conference centres all over Denmark have completed the educational program and are certified ‘Meetovators’. www.meetovation.com

Toldboden

HEADQUARTERS 44

The Opera House

materials (the bar is constructed from an old warehouse floor, the floors are made out of sand from Danish beaches) and energysaving LED lights. On top, Toldboden boasts fantastic views of Copenhagen harbour and prominent neighbours such as Amalienborg Palace, the Royal Danish Opera, Holmen, the Little Mermaid and the HQ of Maersk Line.

Here you can definitely have a meeting with a twist… in your tongue and in your eyes!

www.visitdenmark.com/meetings www.meetincopenhagen.com

HEADQUARTERS 45

ALL YOU NEED TO KNOW ABOUT HQ IN 2011 HQ EMEA HEADQUARTERS

HAP HEADQUARTERS

HQ EMEA stands for Headquarters Europe Middle East Africa, the magazine for EMEA-based associations.

HAP stands for Headquarters Asia-Pacific, the magazine for Asia-Pacific-based associations.

PROFILE HQ EMEA

PROFILE HAP

Distribution + HQ Magazine is the EMEA magazine for international associations + Circulation: 5,000 copies + Published 5 times a year + Distribution in Europe, Middle East and Africa

Distribution + HAP is an Asian-Pacific magazine + Circulation: 2,500 copies + Published 4 times a year + 14 Asian-Pacific countries

Readership + International associations organizing international congresses in EMEA and other continents (94%) + Members of ESAE, the European Society of Association Executives (1%) + the EMEA meetings industry PCO’s, AMC’s, members of 1% 5% EFAPCO, IAPCO (5%)

94%

Readership The readers of HAP consists of 3 important groups: + the Asian-Pacific associations organising congresses in the region: 65% + the internationanl associations organizing international congresses: 30% 5% + the Asian-Pacifc meetings industry, international agencies (PCO’s, AMC’s, members of IAPCO): 5% 30% 65%

HeadQuarters magazine, The EMEA Magazine for Association Executives

PLANNING HQ EMEA Print Issue # Publication Booking Date deadline Topics HQ43 March 2011 7 Jan. Practical issues (insurance, visas, customs, exchanges, rates, etc.)

HQ44 April 2011 22 March Alternative types of events venues HQ45 June 2011 18 April Conference hotels Technology (social media, design, new software, etc.)

HQ46 Sept. 2011 22 June Sustainability HQ47

Nov. 2011

3 Oct.

Each issue includes a cover interview, a special feature and destination reports.

HEADQUARTERS magazine, The Asia-Pacific Magazine for Association Executives

PLANNING HAP

Additional Distribution EMIF GIBTM IMEX AIBTM ASAE Annual Meeting CIBTM IMEX America ESAE Annual Congress EIBTM

Alliances and partnerships of destinations, venues, etc.: how it is beneficial to associations

Online HQ publishes a Global E-Zine, in which where can choose to promote your activities in one or several of the following sections: meetings professional, events and fairs, destinations, venues, hotels. HQ Global E-Zine is sent out to professional association planners.

Print Issue # HAP 5 HAP 6

Publication Date April 2011 July 2011

Booking deadline 25 Febr.

26 May

HAP 7

Oct. 2011

26 Aug.

HAP 8

Dec. 2011

28 Oct.

Magazine Publicity Size 2/1 1/1 1/2

Magazine Publicity Size 2/1 1/1 1/2

Covers include a surcharge of 15%

Destination reports Within the magazine Loose supplement

8 pages 12,500€* 14,500€

EIBTM

Publicity 4,500€ 2,950€ 1,750€

Advertorial 5,100€ 3,550€ 1,950€

Covers include a surcharge of 15%

12 pages 16,500€* 18,500€

16 pages 20,500€* 22,500€

*with cover picture of the destination

Online Small banner Big banner Preferred partners Emailing Your logo and URL in HQ E-Zine Special feature in HQ E-Zine

IT&CMA and CTW ITB Asia

Online HQ publishes a Global E-Zine, in which where can choose to promote your activities in one or several of the following sections: meetings professional, events and fairs, destinations, venues, hotels. HQ Global E-Zine is sent out to professional association planners.

RATES HAP

Advertorial 6,250€ 4,000€ 2,750€

Cultural experiences for association delegates

Additional Distribution IMEX CIBTM

Each issue includes a cover interview, a special feature and destination reports.

RATES HQ EMEA Publicity 5,500€ 3,750€ 2,500€

Topics Sustainability Alternative types of events venues The services of Convention Bureaus to associations

Destination reports 4 pages 6 pages 8 pages 12 pages 16 pages Within the magazine 7,000€* 8,500€* 10,000€* 13,000€* 16,000€* Loose supplement / / 12,000€ 14,000€ 18,000€ *with cover picture of the destination

400€ / month 600€ / month 350€ / month 3,500€ 650€ 1,600€

Online Small banner 300€ / month Big banner 500€ / month Preferred partners 250€ / month Emailing 2,500€ Your logo and URL in HQ E-Zine 450€ Special feature in HQ E-Zine 1,300€

Want to know where to send your press releases? press@headquartersmagazine.com

DOWNLOAD THE TWO 2011 MEDIA KITS ON W W W. H E A D Q UA RT E R S M AGA Z I N E .CO M

m

Need more information? Contact sales@headquartersmagazine.com

5440

Note: Agency commission to be added. Prices do not include VAT.

Caring about your success

Congrex provides services for the management of conferences, meetings and events. Professional support services include association management, and travel and accommodation.

Close collaboration with our clients enables us to address complex challenges, to deliver exciting projects and to exceed expectations. Our clients’ success drive Congrex.

Let’s meet www.congrex.com