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Contents 4 6 8
The Fragrance Market Current Trends AderError The Consumer Collaborations Similar Brands on the Market Insights Idea Generations Ideas Feedback Proposition
Visual Inspiration Concepts Final Concept Outcomes Mock Ups Media Diary Route to Consumer Timeline Bibliography References Illustrations
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The The Fragrance Fragrance Market Market
In the past year the fragrance market has been valued at $52.7 billion with a prediction of this rising to $72.3 billion in the next 5 years. wThe sales of women’s body sprays alone is expected to have grown to an estimated £1.48 billion in 2018, after a decline in the previous couple of years. (Mintel, 2018) Industry experts highlight the idea that consumers have the tendancy ‘to buy with their heads but now, their hearts too.’ Consumers are becoming consciencious about where they spend their money and as a result, spend more time scrutinising brands to ensure that those that they buy from share homogonous values.
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Current Current Trends Trends A macro trend in the fragrance market at the moment is sustainability and brand transparency. Consumers are choosing to support brands who take their concerns about the health of the planet and themselves seriously. Ethical beauty brands are becoming more of a demand with statistics such as ’72% of the UK have shown interest into buying products with recycled packaging’ (Mintel, 2018) proving that sustainability something are putting more interest in and making changes. However, in the same report from Zero Waste Week, they stated that ‘the cosmetics industry creates 120billion units of packaging a year, and predicts that by 2050, the beauty industry will have contributed up to 12billion tonnes of plastic to landfill’ which highlights the extremities of waste the industry produces, most likely being the cause of demand for more transparency from brands about waste, sourcing and ingredients.
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AderError: The Brand
‘But near things missed.’
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Adererror is a modern, streetwear and accessories brand from South Korea who said that ‘they aim to spread art and culture through fashion’. (Metal Magazine, 2017) They take inspiration from normal, everyday objects and activities that provide a sense of nostalgia and amplify them into something much more conceptual and interesting to produce ‘shops that mimic galleries and change with the seasons, marketing campaigns on their various social media pages, and even Ader Error coffee cups that act as packaging for the brand’s socks’ (Hypebae, 2018) Adererror’s success has surged over the past couple of years and the brand has gained an impressive understanding of their youthful, South Korean demographic and used this knowledge to create fashion that allow individuals to express themselves and their personalities through the collection of genderless and minimalistic clothes. The brand aims to create and tell stories that consumers can understand and sympathise with, encouraging them to invest into the brand and use the products to express their own stories. (Metal Magazine, 2017)
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A is for aesthetic. D is for drawing. ER is for people.
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“we create a story, we tell it, and people understand it, feel sympathy and experience our brand as a whole� (Metal Magazine)
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The Consumer Adererror are known to have a secure understanding of their consumer, targeting their products and marketing direct at them. Over 70% of the demographic is under the age of 35 and 40% of them are based in Asia, where the brand was founded, with another 40% expanding across the continent of Europe and the other 20% reaching the USA. (Seoul Fashion Week, 2015) Unisex clothing from Adererror opens up sales to all genders and the simplicity of designs makes it wearable for anyone, which is why brand representatives have stated “If we had to say who’s a perfect wearer for our brand, it’s maybe artists because they can express their thoughts more freely” (Metal Magazine, 2017) suggesting that the consumer is open-minded and creative. Adererror are an up and coming, innovative brand who are always one step ahead of the game saying that they’re ‘inspired by the development of new technologies and social network services’ so it’s likely that their consumer is someone who also wants to be up to date with new ideas and products, keeping in the loop of what’s happening in society. This is typically helped by social media, a platform Adererror know to make good use of, as ‘South Korea reportedly have the highest average of Internet connection speed and… the design collective understands the power of social media and the fastest way to reach consumers’ (Hypebae, 2018)
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Collaborations
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Adererror X Puma dropped earlier in February this year, for a second collaboration together, with a new release of footwear alongside a line of unisex, ready to wear apparel that truly reciprocates the style of Adererror’s brand. Fashion website Hypebeast described the collection as “Streetwear staples, such as hoodies, sweatshirts, pants, tees and crews, that can be worn by themselves or layered on top each other to complement the style” (Hype Beast, 2019) The shoes in the collection were past models that had been designed from a alternative perspective, putting a futuristic twist on the shoes with reference to the sense of nostalgia Adererror create with their brand. (Hype Beast, 2019)
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Ader Error collaborated with Maison Kitsuné, a Parisian contemporary fashion brand and music label in April of last year, producing a 15-piece capsule collection of genderless pieces. The collection was sold online and in stores, with the addition of some ‘experiential pop ups’ selling the pieces too. Co-founder of Maison Kitsuné, Gildas Loaëc, found Adererror through the success of their Instagram page and said he loved “the way Ader is reinterpreting streetwear with an arty, conceptual touch, filled with humor” which works harmoniously alongside their brands lifestyle-orientated appearance. (Monica Kim, Vogue, 2018) The result is a simplistic collection of garments, of course reflecting the aesthetics of Adererror, with neutral pieces being amplified by the use of statement text and images in bold blues, yellows and blacks.
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Positional Map
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Comme des Garçons did a collaboration with singer Pharrell Williams when he released his album ‘GIRL’ in 2014. The two worked together to produce an eponymously named fragrance which, despite the name, was a unisex fragrance. The outcome was a very powerful and distinctive yet contemporary fragrance that had been bottled into a contemporary bottle design from KAWS. (BoF, 2016)
“Air is the canvas…an art of the olfactory sense.” - Pharrell Williams (Pr Newswire, 2014)
Similar Brands Brands in in the the Similar Market Market Stussy, another streetwear brand, also had a collaboration with perfume producers ‘KUMMBA International’ to produce a lifestyle scent. The fragrance is put into a spray can, taking a different approach to typical spray perfumes on the market, and reflects the urban identity of streetwear style. (Hype Beast, 2008)
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Key Key Insights Insights Instagram is the most relevant platform for discovering new fragrance products (fragrance.org) Consumers are especially interested in the process of creating perfume, as well the history and inspiration behind the creation of scent (fragrance.org) The streetwear market is flooded with t-shirts and sweatshirts, there are currently very few perfumes linked to the lifestyle (BoF) There’s a rise in individualism and people searching for information on their own, more Koreans are preferring to shop alone without interruption by anyone else (Korean Culture Blog) Niche perfumes are more desirable as more people want to be able to express their individuality through personalised fragrances (Korea Bizwire) Adererror are already planning interesting upcoming projects: more stores, collaborations with brands, etc. (Metal Magazine)
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I D E A
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G E N E R A T I O N
I D E A
G E N E R A T I O N
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IDEA ONE
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My first idea is for Adererror to produce niche fragrances in store where customers smell, test and pick their own scents to make up a unique, personalised perfume. Small workshop pop ups will appear in Adererror stores, and other retail spaces where the brand is sold, where customers can go in to find a variation of scents to choose from. The fragrance combines experiential events with the freedom of consumers being able to pick out their favourite scents in order to express themselves. 80% of the focus group that I asked said they they believed a perfume can be a method to express you personality yet not many brands allow such a broad customisation. By Adererror providing a elaborate opportunity to this, the target demographic will be intrigued as individuality is important to both the age and culture demographics Ader targets.
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My second idea is for Adererror to have a collaboration in which the outcome is the release of a fragrance. Collaborating with an experienced perfume brand will ensure Ader release a fragrance that is of a high quality and made well, but they’re still able to put their own creative touch on it so it fit’s the brands aesthetic. Ader have collaborated with multiple brands before which have proven to be a success so another, with will add an additional element of fragrance to the brand, should be a successful way to expand the brand further.
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IDEA TWO
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IDEA THREE
My third idea is for Ader’s to release their own line of perfumes that reflect the brand personality and bring back a sense of nostalgia to the consumer. The scents will all be everyday scents that remind the consumer of their childhood/youth years yet also reflects the idea that Ader’s inspiration comes from mundane objects and activities. There would also be a spray that can be layered on top of this collection that intensifies the scent, possibly making is more suitable for night time wear, but reciprocates the advancement of mundane activities into compelling experiences that Ader already succeeds at communicating through their clothing and accessory releases. Fig. 44
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I did some primary research to gain some insights into what idea would be most desirable to the demographic of Adererror’s brand. I found that the majority of the responders said that they tend to buy their fragrances in store which has led me to believe, that despite Adererror having such a strong presence, an in store experience would be the more successful route for a perfume release. Similarly, to back up some of the secondary research I found, many of the responses suggested that personalising an fragrance is something that the consumers are interested in. However, it was interesting to see that not as many people like when brands do collaborations with almost a half and half split between responses. This implies that a perfume collaboration may be a less successful choice considering it’s not received as well by the audience.
Feedback
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An nostalgic perfume that can be personalised to each individual, brought to life through an experiental journey reflecting the scents of everyday youth.
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Final Idea
For my final idea I have chosen to combine my first and third idea as, from feedback, I think a personalised scent that still manages to reflect Adererror’s brand will be most successful. To reflect their brands personality, the perfume will be based around the idea of nostalgia by using scents to evoke memories and emotions of the consumers childhood or youth years. As I found Ader’s demographic was those under the age of 35, the nostalgic inspiration will come from the decade of the nineties.
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Visual Inspiration
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Colour Palettes Fig. 52
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Concept One Natural, everyday, conceptual
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Concept Two
Nostalgic, throwback, kitsch
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Concept Three
Minimalistic, neutral with pop of colour, fun
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Final Concept
My final concept makes uses of visual contrasts particularly technical vs. organic within the packaging and space, and past vs. present to suggest the movement between nostalgia and now. Another contrast will also be the use a neutral colour palette with pops of bright colours, like Ader does through their own clothing line. Similarly, in the outcomes I will make use of organic, natural textures in juxtaposition with kitsch, technical visuals.
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Route to to Consumer Consumer Timeline Timeline Route
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Social Media Marketing
As Adererror have such a strong presence online, it would be important for them to promote their products on these platforms in order to communicate to their maximum reach. Gradually, before the fragrance is announced, images will be posted on social media to tease at the new release. Then, once it has been announced, Ader Error will also use this platform to host an Instagram live to involve their customers with the brand, as well as post their promotional video that’s also on the website.
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Event As a launch party for the fragrance collection, Ader Error will host a pop up experiential event in some of the major cities where Ader is sold such as Seoul, London and Milan. The event will take place in a building replicating the appearance of a 1990s house with each room being a different scent, accompanying a certain memory or emotion people associate with their childhood. Fig. 63
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In Store Workshop Fig. 67
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When the fragrance line has been released, Adererror stores will open workshop areas where customers can go to personalise their scents and make them most suited to their idea of childhood to connote the idea of nostalgia. The workshop area will be filled with rows of scents, placed into an art installation area that represents a 1990s house, similar to what was at the event but on a smaller scale. Fig. 68
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Bibliography Bizwire, K. (2019). Niche Perfumes Carving Out a Place in S. Korea’s Fragrances Market - Be Korea-savvy. [online] Be Korea-savvy. Available at: http://koreabizwire.com/niche-perfumes-carving-out-a-place-in-s-koreas-fragrances-market/108174 [Accessed 27 May 2019]. Fragrance.org. (2019). [online] Available at: http://www.fragrance.org/wp-content/uploads/2017/03/Social-Medias-Influence-on-Fragrance-Shopping.pdf [Accessed 27 May 2019]. Harper’s Bazaar Singapore. (2019). Why Gender Neutral Dressing Is The Future Of Fashion. [online] Available at: https://www.harpersbazaar.com.sg/fashion/gender-neutral-dressing-is-the-future-of-fashion/ [Accessed 26 May 2019]. Highsnobiety. (2019). ADER Error’s SS18 Campaign Takes the Selfie to Extremes. [online] Available at: https://www.highsnobiety.com/p/ader-eror-ss18-selfie-campaign/ [Accessed 3 May 2019]. Kanwal, R., Northman, T., Northman, T., Northman, T., Northman, T., Mopotu, G. and Mopotu, G. (2019). Shifting the Paradigm: How Ader Error Is Paving the Way for Korean Brands. [online] HYPEBAE. Available at: https://hypebae.com/2018/5/ader-error-korean-design-collective [Accessed 2019]. Korean Culture Blog. (2019). Trends associated with individualism in South Korea. [online] Available at: https://koreancultureblog.com/2018/01/07/trends-associated-with-individualism-in-south-korea/ [Accessed 26 May 2019]. Metalmagazine.eu. (2019). Ader Error | Metal Magazine. [online] Available at: https://metalmagazine.eu/en/ post/interview/ader-error-imperfection-is-great [Accessed 27 May 2019]. Mordorintelligence.com. (2019). Fragrance and Perfume Market Size, Share, Trends, Forecast (2019-2024). [online] Available at: https://www.mordorintelligence.com/industry-reports/fragrance-and-perfume-market [Accessed 26 May 2019]. Nexis.com. (2019). Nexis®: Sign In. [online] Available at: https://www.nexis.com/results/enhdocview. do?docLinkInd=true&ersKey=23_T28768287763&format=GNBFI&startDocNo=0&resultsUrlKey=0_ T28768287765&backKey=20_T28768287766&csi=433272&docNo=1 [Accessed 26 May 2019]. Seoulfashionweek.org. (2019). SFW : Seoul Fashion Week _ SeoulFashionWeek. [online] Available at: https://www.seoulfashionweek.org/ [Accessed 26 May 2019]. Store.mintel.com. (2019). UK Fragrances Industry Report (Updated 2018) | Mintel.com. [online] Available at: https://store.mintel.com/uk-fragrances-market-report [Accessed 27 May 2019]. Team, H., Team, H., Team, H., Kan, E., Kan, E., Kan, E. and Team, H. (2019). Stussy Fragrance Air Freshener “World Tribe” by KUUMBA International. [online] HYPEBEAST. Available at: https://hypebeast. com/2008/12/stussy-fragrance-air-freshener-world-tribe-by-kuumba-international [Accessed 27 May 2019]. The Business of Fashion. (2019). The Scent of Streetwear. [online] Available at: https://www.businessoffashion.com/articles/intelligence/gosha-rubchinskiy-launches-streetwear-fragrance-commes-des-garcons [Accessed 27 May 2019]. Vogue.it. (2019). Ader Error: a collective based in Seoul. [online] Available at: https://www.vogue.it/en/ vogue-talents/news/2017/03/21/ader-error-seoul-collective/?refresh_ce= [Accessed 27 May 2019]. WGSN | Creating Tomorrow | Trend Forecasting & Analytics. (2019). WGSN. [online] Available at: https:// www.wgsn.com/content/personalized/reports?query=perfume [Accessed 27 May 2019]. WWD, M. (2019). Cult brand Ader Error expands its eccentric message beyond South Korea. [online] latimes.com. Available at: https://www.latimes.com/fashion/la-ig-wwd-ader-error-20170616-story.html [Accessed 26 May 2019]. YouTube. (2019). PUMA x ADER ERROR | Reflected Youth. [online] Available at: https://www.youtube. com/watch?v=LOu03do_8tI [Accessed 26 May 2019].
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References Bizwire, K. (2019). Niche Perfumes Carving Out a Place in S. Korea’s Fragrances Market - Be Korea-savvy. [online] Be Korea-savvy. Available at: http://koreabizwire.com/niche-perfumes-carving-out-a-place-in-s-koreas-fragrances-market/108174 [Accessed 27 May 2019]. Fragrance.org. (2019). [online] Available at: http://www.fragrance.org/wp-content/uploads/2017/03/Social-Medias-Influence-on-Fragrance-Shopping.pdf [Accessed 27 May 2019]. Kanwal, R., Northman, T., Northman, T., Northman, T., Northman, T., Mopotu, G. and Mopotu, G. (2019). Shifting the Paradigm: How Ader Error Is Paving the Way for Korean Brands. [online] HYPEBAE. Available at: https://hypebae.com/2018/5/ader-error-korean-design-collective [Accessed 2019]. Korean Culture Blog. (2019). Trends associated with individualism in South Korea. [online] Available at: https://koreancultureblog.com/2018/01/07/trends-associated-with-individualism-in-south-korea/ [Accessed 26 May 2019]. Metalmagazine.eu. (2019). Ader Error | Metal Magazine. [online] Available at: https://metalmagazine.eu/en/ post/interview/ader-error-imperfection-is-great [Accessed 27 May 2019]. Seoulfashionweek.org. (2019). SFW : Seoul Fashion Week _ SeoulFashionWeek. [online] Available at: https://www.seoulfashionweek.org/ [Accessed 26 May 2019]. Store.mintel.com. (2019). UK Fragrances Industry Report (Updated 2018) | Mintel.com. [online] Available at: https://store.mintel.com/uk-fragrances-market-report [Accessed 27 May 2019]. Team, H., Team, H., Team, H., Kan, E., Kan, E., Kan, E. and Team, H. (2019). Stussy Fragrance Air Freshener “World Tribe” by KUUMBA International. [online] HYPEBEAST. Available at: https://hypebeast. com/2008/12/stussy-fragrance-air-freshener-world-tribe-by-kuumba-international [Accessed 27 May 2019]. The Business of Fashion. (2019). The Scent of Streetwear. [online] Available at: https://www.businessoffashion.com/articles/intelligence/gosha-rubchinskiy-launches-streetwear-fragrance-commes-des-garcons [Accessed 27 May 2019]. Vogue.it. (2019). Ader Error: a collective based in Seoul. [online] Available at: https://www.vogue.it/en/ vogue-talents/news/2017/03/21/ader-error-seoul-collective/?refresh_ce= [Accessed 27 May 2019].
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Illustrations Fig 1. Fig 2. Ader Error Campaign Shot (2017) Avaliable at https://www.knownmodelmanagement.com/news/nero-saar-adder_error-campaign-fw18 [Accessed 28th May 2019] Fig 3. Chloe Perfume Collage (2018) Avaliable at https://www.elle.com/uk/beauty/beauty-tips/a41772/chloe-nomade-fragrance/ [Accessed 31st May 2019] Fig 4. Gucci Perfume Campaign (2017) Avaliable at https://www.fragrantica.com.br/novidades/Resenha-da-Nova-Fragr%C3%A2nciaPilar-da-Gucci-Gucci-Bloom-2795.html [Accessed 31st May 2019] Fig 5. Chanel Perfume Campaign (2016) Avaliable at https://www.vogue.co.uk/article/lily-rose-depp-chanel-no5-fragrance-campaign [Accessed 31st May 2019] Fig 6. Dior Perfume Campaign (2018) Avaliable at https://www.fashiongonerogue.com/charlize-theron-dior-jadore-injoy-campaign/ [Accessed 31st May 2019] Fig 7. Sustainable Perfume, Clean Reserve (2019) Avaliable at https://www.telegraph.co.uk/beauty/body/5-sustainable-perfumes-surprisingly-luxurious/ [Accessed 30th May 2019] Fig 8. Perfume Workshop (2019) Avaliable at https://www.diysoap.nl/en/workshop-perfume.html [Accessed 31st May 2019] Fig 9. Rodger, M - Brand Wheel (2019) [My Own Work] Fig 10. Ader Error Logo (Unknown) Avaliable at https://www.pinterest.co.uk/pin/567383253038957191/?lp=true [Accessed 31st May 2019] Fig 11. Ader Error Campaign (Unknown) Avaliable at https://www.pinterest.co.uk/pin/317081630007391031/?lp=true [Accessed 31st May 2019] Fig 12. Ader Error Jumper (Unknown) Avaliable at https://www.grailed.com/listings/4865740-ader-error-no-vacancy-colorblock-hoodie [Accessed 31st May 2019] Fig 13. Ader Picture Trio (2017) Avaliable at http://www.modachicago.org/blog/2017/10/25/brands-to-know-ader-error [Accessed 1st June 2019] Fig 14. Ader Campaign Collage (2018) Avaliable at http://www.thekrazemagazine.com/latest-updates/2018/2/24/the-icon-of-the-instagram-generation-ader-error [Accessed 1st June 2019] Fig 15. Ader Pink Sweatshirt (2019) Avaliable at http://www.figcollective.com/shop-women/ader-error-vertical-ader-logo-sweatshirt-pink-1 [Accessed 1st June 2019] Fig 16. Artist (2016) Avaliable at https://www.boredpanda.com/16-year-old-young-artist-surreal-painting-dimitra-milan/?utm_ source=google&utm_medium=organic&utm_campaign=organic [Accessed 31st May 2019] Fig 17. Girl Listening to Music (2018) Avaliable at https://www.istockphoto.com/gb/photos/korean-girl-with-smartphone?assettype=image&sort=mostpopular&mediatype=photography&phrase=korean%20girl%20with%20smartphone [Accessed 31st May 2019] Fig 18. Androgonous Fashion (2015) Avaliable at http://www.chictopia.com/photo/show/1139218-REAL+MEN+WEAR+SKIRTSblack-pleated-skirt-yesstyle-skirt-black-sneakers-pf-flyers-shoes [Accessed 31st May 2019] Fig 19. Business of Fashion Front Cover (2018) Avaliable at https://www.businessoffashion.com/articles/editors-letter/introducing-the-business-of-beauty [Accessed 31st May 2019] Fig 20. Instagram Grid (2018) Avaliable at https://skedsocial.com/blog/instagram-grid-layout/ [Accessed 31st May 2019] Fig 21. ‘Hype Beast’ Fashion (2017) Avaliable at https://hypebeast.com/2017/11/korean-fashion-2017 [Accessed 31st May 2019] Fig 22. Twitter App (2015) Avaliable at https://thenextweb.com/twitter/2015/06/10/advertisers-on-twitter-can-now-target-you-basedon-the-types-of-apps-on-your-phone/ [Accessed 31st May 2019] Fig 23. Neutral Style (2018) Avaliable at https://www.trendhunter.com/trends/neutral-clothing [Accessed 31st May 2019] Fig 24. iPhone X Campaign (2017) Avaliable at https://www.brightwave.com/missed-opportunities-iphone-x-welcome-campaign/ [Accessed 31st May 2019] Fig 25. Adererror x Puma Shoe, Hypebeast (2019) Avaliable at https://hypebeast.com/2019/2/ader-error-puma-collaboration-teaser [Accessed 29th May 2019] Fig 26 - 30. Adererror x Maison Kitsune, Vogue (2018) Avaliable at https://www.vogue.com/article/ader-error-maison-kitsune-capsule-collaboration-and-pop-up) [Accessed 29th May 2019] Fig 31. Adererror x Kitsune Pop Up (Unknown) Avaliable at https://www.pinterest.co.uk/pin/165436986297531816/?lp=true [Accessed 31st May 2019] Fig 32. Rodger, M - AderError Positional Map (2019) [My Own Work] Fig 33. Comme des Garcons x Pharrell (2015) Avaliable at https://www.nssmag.com/en/fashion/6201/pharrell-williams-x-comme-des-
51 garcons-fragrance--g-i-r-l [Accessed 1st June 2019] Fig 34. Stussy Air Fresheners (2008) Avaliable at https://hypebeast.com/2008/12/stussy-fragrance-air-freshener-world-tribe-by-kuumba-international [Accessed 1st June 2019] Fig 35. Adererror SS Collection (2018) Avaliable at https://hashtaglegend.com/style/ader-error-cult-korean-brand [Accessed 1st June 2019] Fig 36. Rodger, M - Mind Map (2019) [My Own Work] Fig 37. Rodger, M - Free Writing (2019) [My Own Work] Fig 38. Scent Workshop, Brooklyn’s Craft Company (Unknown) Avaliable at https://brooklynbased.com/2014/01/13/a-perfume-tocall-your-own/ [Accessed 1st June 2019] Fig 39. Scent Walls, Museum of Art & Design (2014) Avaliable at https://www.smithsonianmag.com/arts-culture/the-first-major-museum-show-to-focus-on-smell-1787124/ [Accessed 1st June 2019] Fig 40. Le Labo Campaign, Elle (2017) Avaliable at https://www.elle.com/uk/beauty/body-and-physical-health/news/a39389/le-labohair-body-skincare-range-review/ [Accessed 1st June 2019] Fig 41. Adererror Coloured Bottles, Ader Error (2014) Avaliable at https://m.en.adererror.com/editorial.html [Accessed 1st June 2019] Fig 42. Adererror Instagram (2016) Avaliable at https://manimani-korea.net/instagramkorea/ [Accessed 1st June 019] Fig 43. 1980s Bedroom (Unknown) Avaliable at https://www.artstation.com/artwork/mQ8BZ [Accessed 1st June 019] Fig 44. Art Installation (Unknown) Avaliable at https://ilevel.biz/category/commercial-art-installations/page/2/ [Accessed 1st June 2019] Fig 45 - 47. Rodger, M - Survey Results (2019) [My Own Work] Fig 48. 1990’s Interiors (2017) Avaliable at https://www.idealhome.co.uk/news/decorating-ideas-that-worked-90s-179052 [Accessed 1st June 2019] Fig 49. Wall of Fragrances (2014) Avaliable at https://www.cafleurebon.com/get-out-of-your-fragrance-rut-in-2014-its-a-new-year-trya-new-perfume-draw/perfume-for-new-year-osswald-wall-cafleurebon/ [Accessed 1st June 2019] Fig 50. Rodger, M - Visual Inspiration (2019) [My Own Work] Fig 51. 1990s Inspired Room (2009) Avaliable at https://www.offexploring.com/kproctor/albums/odd-wisconsin-museum-trip/6338335 [Accessed 1st June 2019] Fig 52. Static Colours (2019) Avaliable at https://www.shutterstock.com/video/clip-15390304-television-color-bars-vhs-bad-signalgreenn [Accessed 1st June 2019] Fig 53. AderError Shoot (2018) Avaliable at https://hypebae.com/2018/5/ader-error-korean-design-collective [Accessed 1st June 2019] Fig 54. Rodger, M - Moodboard (2019) [My Own Work] Fig 55. Rodger, M - Moodboard (2019) [My Own Work] Fig 56. Rodger, M - Moodboard (2019) [My Own Work] Fig 57. Ader Error Jumper (2019) Avaliable at https://hypebeast.com/tags/ader-error [Accessed 1st June 2019] Fig 58. Ader Error Store (Unknown) Avaliable at https://www.pinterest.co.uk/pin/317363104987252990/?lp=true [Accessed 1st June 2019] Fig 59. Rodger, M - Timeline (2019) [My Own Work] Fig 60 - 62. Rodger, M - Media Mock Ups (2019) [My Own Work] Fig 63. John Lewis Experiental Event (2016) Avaliable at https://www.forbes.com/sites/rachelarthur/2016/04/08/experiencing-thesmart-home-john-lewis-new-try-before-you-buy-tech-space/ [Accessed 1st June 2019] Fig 64. 1990s Bathroom (2018) Avaliable at http://ideas4decorating.co.uk/1990s-fitted-bathrooms/ [Accessed 1st June 2019] Fig 65. 1990s Bedroom (2014) Avaliable at https://worldofcrap.co.uk/2014/10/28/the-80s90s-bedroom-a-style-guide/ [Accessed 1st June 2019] Fig 66. Kitchen Shelves (2019) Avaliable at https://mumcentral.com.au/guide-creating-organised-pantry/ [Accessed 1st June 2019] Fig 67. Range of Scents (Unknown) Avaliable at https://www.getyourguide.co.uk/paris-l16/perfume-workshop-in-paris-t39633/?utm_ force=0 [Accessed 1st June 2019] Fig 68. 1990s Kithcen Table (2016) Avaliable at http://bythedecade.blogspot.com/2016/04/1990s-kitchen-design.html [Accessed 1st June 2019]
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