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Hierarchy

Hierarchy demonstrates a literal or figurative order of emphasis or importance. It illustrates what is most important, which could be functional or not. Hierarchy can also refer to program or the physical representation of separate-use spaces.

Hierarchy often interacts with multiple other principles of design, including planes, datums, and surfaces.

Defamiliarization

Defamiliarization is about challenging the brain and the eye to analyze design in an unconventional or sometimes opposite way. It proposes rhetorical questions for how principles should be used and how they interact with each other to satisfy normal architectural conditions.

Surprisingly, even some brutalist architecture is successful at incorporating an unfamiliar representation of sites that are normally thought of in a more conventional way.