LUCHADORA Nachos & Drinks brand guide
ABOUT US Welcome to Luchadora. We’re a locally-owned bar specializing in nachos and drinks. We have a taste for the wild side, and aren’t afraid to show it. Lucadora began in 2018, after owner & founder Maria Valadez saw the need for unique Mexican cuisine in the Como neighborhood. Since moving onto Como Ave, Lucadora has served over 1,000 customers, and will be expanding to an Uptown location in 2019.
CONTACT US 1517 Como Ave SE, Minneapolis, MN , 55414 612-728-3900
LOGO
LUCHADORA Nachos & Drinks
The full logo should be used as often as possible, with both the type and the mark. Depending on the platform, the mark or type could be used on their own.
LUCHADORA Nachos & Drinks
On light colored backgrounds, the inverse text version should be used. Generally, this is less prefered than the other version.
TYPE Header type:
LUCHADOR
Luchador Regular:
ABCDefghijklm nopqrstuvwxyz 1234567890(,.;:?!$&*)
Luchador Oblique:
ABCDefghijklm nopqrstuvwxyz 1234567890(,.;:?!$&*)
Luchador Lines:
ABCDefghijklm nopqrstuvwxyz 1234567890(,.;:?!$&*)
Luchador Oblique Lines:
ABCDefghijklm nopqrstuvwxyz 1234567890(,.;:?!$&*)
TYPE Body type:
MISSION GOTHIC
Mission Gothic: Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)
Mission Gothic: Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)
Mission Gothic: Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)
Mission Gothic: Regular Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)
Mission Gothic: Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)
Mission Gothic: Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)
TYPE
LUCHADORA Nachos & Drinks
The Luchador logotype is a combination of the Regular Lines, and Oblique weights. Regular & Lines: 54pt Oblique: 31pt
HOLA!
L1 Header Regular, All Caps, 48pt
WELCOME TO LUCHADORA
L2 Header Bold, All Caps, 28pt
Ready for a fight?
L3 Header Bold Italic, 28pt
LOCAL & LOCA
L4 Header Regular, All Caps, 24pt
We’re here to win you over.
Subtitle Regular Italic, 20pt
We serve the best local Mexican food around. Our ingredients are locally sourced from Minnesotan farmers, and we serve Vegetarian, Vegan, and Gluten Free dining options. Who said moxie and inclusivity didnt mix well?
Body Light, 16 pt
COLORs PRIMARY PALETTE
LUCHADORA RED
THE COMPETITOR SOL
#D82B27 216, 43, 39 9%, 97%, 100%, 1%
#751114 117, 17, 20 31%, 100%, 99%, 42%
#FED414 254, 212, 20 1%, 15%, 97%, 0%
LUZ DE LA LUNA
CREMA
#18325A 24, 50, 90 100%, 86%, 38%, 29%
#E8D8C8 232, 216, 200 8%, 13%, 19%, 0%
CHARACTERS
MOXIE
AMUSED
JEALOUSY
The original fighter in the cast, Moxie is the heart of Luchadora.
Never far from a laugh or some judgement, Amused finds humor in mostly everything.
A bit of jealousy never hurt in the ring-at least, thats what Jealousy seems to tell herself.
PATTERN