CONTEXT OF PRACTICE 3
LEVEL 5 The persuasive powers of colour within the retail industry
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SAME FIELD
DIFFERENT ANGLE
Key words -
COLOUR
NATURE WELLBEING
BIOPHILIA BENEFITS INTERIOR DESIGN
ORGANIC
‘The biophilia hypothesis suggests that humans possess an innate tendency to seek connections with nature and other forms of life.’
BIOPHILIC DESIGN
SPACES
Maggie’s Centres
To what extent do visual associations between colour and nature benefit people’s wellbeing? (Specifically within interior design/homewares)
B R E A T H I N G C O L O U R by Hella Jongerius
TANGENTS 1.
Discuss the decline in people’s value of nature Why? “The wild part of us, that evolved in nature, misses our original ancestral home… nature” “We romanticise the wild that’s been lost” David Gessner (nature writer, National Geographic)
TANGENTS 1. 2.
Why people would benefit from re-integrating nature into their daily lives. Cognitive power, creativity, communities... “A concrete jungle destroys the human spirit,� former Prime Minister of Singapore Lee Kuan Yew The city in a garden
TANGENTS
1. 2. 3.
Ways to do this Bring the outside in Unify exteriors and interiors Interior design, plants, home furnishings, natural light, natural/organic materials ---- how can colour enhance these?
PRACTICAL
PRACTICAL
P R A C T I C A L - abstract expressionism ‘The less you impose, the fresher it is’ - John Hoyland
P R A C T I C A L - abstract expressionism
‘There are no rules. That is how art is born.� - Helen Frankenthaler
P R A C T I C A L - decor
P R A C T I C A L - decor
QUESTIONS Should I use the structure mentioned as an introduction, or for the main body? Should I specify the environment/context: children’s bedroom? (Importance of nature on a child’s development) or is it best to target adults that live in the digital world/keep it broad? Should I discuss why there’s been a growth in trying to reconnect with nature? (digital/concrete jungles/losing more to climate change?) Practical: mural? Installation (does this suit my practice) - use as primary research (synthesis)? Natural dyes & materials? Apply artwork to homeware products? Abstract colour palettes - pieces in themselves -- is this too simple? Not many sources relating nature to colour - can I make inferences/triangulate to reach conclusions?