Digital Developments & matching ROH branding guidelines
Tracing in Photoshop - using Kyle Webster’s Dry Media pack - rustic, traditional textures [Aiming to visualise a more professional version of our UK map concept.]
Matching ROH branding guidelines - emblem in top left, 2 x Rs width minimum. Putting it into practice.
Textures are effectively communicating a traditional, luxury aesthetic. Drop shadow lifts it off the page. Compass & sun need work. Highlighted location pointer - brighter, more eye-catching. ROH is appealing as it’s line-based, contrasting against the shape-based UK.
Next: Discuss with group - areas for improvement and plan for production. Add landmarks for different cities.