M&S Kids New range for 2017
Rainfall collection - bold & uplifting to brighten a grey rainy day
Painterly, punchy graphics. Intended to have ‘oodles of personality’ - colour
Marketing campaign - an extension of the design/colour Eye-catching & playful. Bright raindrops contrasting against the grey sky.
Kid-like shapes with primary, contrasting colours that stand out and catch your eye. As well as colour being a selling point, it also works as a safety tool - visibility - which would be attractive to parents. They’re also unique designs that would stand out in a cloakroom full of little people’s coats - made possible by the colours - attractive selling point to parents.