Marketing & PR

Marketing & PR My first ‘start-up wednesdays’ @ LCA Overview: - Marketing your business/freelancing - Sussing out your target market - The 4 Ps - Promotional mix - Marketing impact

Presentation slides & my notes

Your brand isn’t just your visual identity. It is: - Core values - USP - Recogniseable - Tone of voice

4 Ps: Product Price Place Promotion

SO WHAT? WHY?

Competitor analysis allows you to position yourself in the market effectively and so you stand out

Consumer Profiles (Businesses or customers)

Make the targets: Specific Measurable Achievable Realistic Timed

If you don’t set targets, you won’t know your position.

Elevator pitch

Cut to the chase.

Feature vs. Benefit

What do you intend to earn?

Work to it.

E.g. 8 hrs x 10 x 262 days = ÂŁ20,960

Distribution - Where will it sell?

What makes a good promotional mix?

Use the correct promotional tools appropriate for the business & market

BLOGS

Bit.ly is a URL shortener that allows you to measure statistics

More important to build contact database in your first few years.

Don’t define success by money.

Evaluate your developments. E.g. analytics, stats, followers, how many craft fairs, etc?