Leeds College of Art BA (Hons) ILLUSTRATION OUIL505 ILLUSTRATION 2: Applied Illustration
Level
05
Credits 30
Module Brief Title: Product, Range & Distribution
STUDIO BRIEF 1: Project Proposal Project Rationale What do you intend to do and why? I intend to research contemporary illustration in order to propose a body of work that focuses on retail & packaging – specifically home-wares and textiles. In addition, I’ll be analyzing the role that retail & packaging play in visual culture; in order to achieve a valid understanding of its context in society and the reasoning behind it. My individual creative research will hopefully inform my concepts & designs throughout the rest of the module. By focusing on specific subjects -- potentially the Danish concept of Hygge -- I will be analysing the power of trends and how they impact design decisions. I intend to produce a range or set of ranges that individually communicate a varying theme, e.g. the seasons or the elements. I will decide the particular direction after my initial research and sketches, this will allow for a validated decision. THEMES / SUBJECTS What Themes/Subjects will form the content of your work for this module? This should include theoretical and non-creative based content and concerns. This section should identify your consideration of the social, cultural, ethical and creative concerns of contemporary Illustration practice. GENERAL THEMES: -
Communicating personality and self-expression through interior design. Can a home become a space in which we oppose the chaos of our busy lives and to counter the digital ubiquity in today’s reality? For example, embracing the art of slow living – the Danish concept of hygge.
SPECIFIC SUBJECTS: -
Homewares Interior Design Environmental effects Ceramics The role that trends can play in design Seasonal collections and other ranges Inspiration taken from other artistic collections, e.g. fashion, film – such as a Wes Anderson aesthetic.
PRACTICAL & CONCEPTUAL APPLICATION What areas of Illustration do you intend to investigate in relation to the practical and conceptual, production/ distribution of work in response to selected briefs? SPECIFIC DISCIPLINARY AREA: -
Retail & Packaging: Sustainable Home Furnishings and environmental design
AUDIENCE/CONTEXTS: -
The younger generations, whom are more exposed to the mass media and influenced by trends online and in the arts (16-35 year olds specifically). Students | Creatives Practitioners of slow living or follow/aware of creative bloggers whom do.