EXTENDED PRA-
WHAT?
WHY?
WHEN? WHO?
HOW?
DONE: Nest Magazine [EDITORIAL] . LAU Christmas Card [GREETING CARD] . Ohh Deer Cushion Comp. [SURFACE/PRODUCT DESIGN].
TO DO: Keep Real Collab [PRODUCT DESIGN] . George Home [INDUSTRY EXP.] . Ohh Deer x Paper Gang [PACKAGING] . Self-directed brief [SURFACE & PATTERN DESIGN].
SELF EXPRESSION
11 WEEKS - 3 IDENTITIES
BRIEF
RATIONALE
How do people express their preferences, values and personal ambitions, i.e. their identity?
Big research-based projects suit my practice best.
By focusing on selected personalities, I intend to create patterns, prints and pieces that would appeal to the individuals and visually communicate what makes them them.
Improve pattern and surface design skillset. Deconstruct what people like and understand why. Practise designing for customer-focused items. Broaden portfolio, demonstrate versatility
THE MINIMALIST UNISEX - SIMPLE SHAPES CASUAL FORM - SCANDI
THE EXTROVERT CAREFREE - VINTAGE - ENJOYS A COLOURFUL BUT COSY HOME
THE CREATIVE MATURE - SENSE OF ADVENTURE MINDFUL - EARTH-CENTERED
POST-PRODUCTION THOUGHTS