Lennar Social Media Proposal

A B ESP OKE C OMMU N I CATI ONS AG ENCY WI TH A FOR CE IN SOC IAL MED IA F O R TOMOR R OW’ S PR EMI UM BR AN DS

LE NN A R S O C IA L ME D IA ST R AT E GY SOCIAL MEDIA

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CREATIVE

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MARKETING

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PUBLIC RELATIONS

BO O ST I NG B R AND AWAR ENESS

BY U T I L I Z I N G FAC EB OOK ADS & ANA LY T I CS T H E I M P ORTA NCE O F SO CI A L M E D I A Social Media marketing is the fastest growing tool for businesses to share content and interact with potential consumers and niche audiences. By incorporating a structured Social Media strategy, Lennar Orlando will be able to manage marketing, advertising, promotions, public relations and online branding through social networking platforms like Facebook and Facebook Advertising.

A study has shown that social media users spend most of their time on websites when they are commenting. This means that visitors want to spend their time on your site when they can voice their opinions. If you engage consumers in the correct way they will stay around longer meaning they are better exposed to your company. Social media is extremely important and allows your to give your company a face to its name.

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SOC I A L M E D I A Our digital media, social marketing and online PR skills allow us to develop innovative, creative and effective online marketing campaigns that build trust and awareness for our clients. We tweet, post, pin and do everything necessary to get a conversation with your consumers going. By utlizing a unique social media approach we provide a voice to be able to leverage your brand through various media channels such as Facebook, Twitter, Instagram and many other relevant channel to ensure you results.

In this day and age the power of social media lies within the ability to have an outlet to host one-on-one communication with your brand and your affluent consumer. We provide a strategic content that strengthens your brand’s voice and positioning across multiple social media networks. Our brand tailored campaigns strengthen a following and convert those consumers from fans to brand-loyal consumers.

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WHAT CAN WE DO FO R YO U ?

• Acquire fans through influencer relations and customers through content and community management.

• Identify appropriate social media platforms and strategically optimize content for each channel.

• Evaluate earned media and best practices through customized reporting and analytics.

• Grow an advanced social community through social media marketing.

Social Media marketing is the fastest growing tool for businesses to share content and interact with potential consumers and niche audiences. By incorporating a structured Social Media strategy, Lennar will be able to manage marketing, advertising, promotions, public relations and online branding through social networking platforms including Facebook, Facebook Advertising, Twitter, Instagram, and YouTube.

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THE PR O O F IS IN T H E NU M BE RS • 91% of American adults who are online use social media. Out of those 91% that are online, nearly a quarter of their time spent is on social networks.

• There are now over 1,310,000,000 monthly active users on Facebook in the world. Nearly 50% of those users log-in EVERYDAY. • Twitter has an audience of over 100,000,000 users.

• Twitter has also been adding 500,000 new users DAILY. • 51% of Facebook users and 64% of Twitter users are more likely to buy from brands they follow.

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FAC EBO O K • Create a strong social media presence for Lennar Orlando • Craft and optimize a brand voice using the lifestyle approach.

• Posting daily content regarding events, homes, floorplans, interior design and articles relevant to the company.

• Foster a two-way conversation omments and direct message replies to fans.

• Convey the “Everything’s Included” experience.

• Target and engage with local, national and international buyers • Creation of event invites on Facebook that can be shared by fans for upcoming news.

• Development of social media promotional and viral campaigns (trivia, contests, giveaways etc.) to create online buzz for the brand.

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FAC EBO O K ADS • Setup multiple Facebook advertising options to evaluate which gets the most clicks.

• Write and choose images for ads.

• Target and set campaign amount.

• Ad campaigns targeted to potential customers.

• Weekly reporting with insights and analytics of progress.

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ADVERTISING STRAT E GY MULT I P L E A DS RUN N I N G F OR T H E D U R AT I ON O F T H E M ON T H

• Facebook ads can be found anywhere: newsfeed, right side of page, within a picture, suggested pages and on mobile phones • Running multiple versions of ads will help us determine what our target audience will respond to best. Different graphics, headline and text will be tested for the same customer group to see which version works better.

• When multiple ads are running in a campaign, Facebook automatically allocates more of the daily budget to higher performing ads.

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TARGET YO UR CO M PE T I TO R’S FA NBAS E • The target that you can target ads to can range from an extremely diverse target to a very limited audience. Facebook now allows you to reach out to members that have ‘liked’ your competitors pages with promoted ads.

• How does this benefit you? - This new feature can benefit you greatly because now, anyone that may have shown an interest in buying a home with a competitive homebuilder can learn about Lennar through your social media outlet.

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REACH YO UR CLIEN TS O N-T H E -G O • Mobile adoption is the fastest growing consumer technology in human history achieving market maturity faster than radio, TV, Internet and many other technologies. Nearly half of Facebook’s users are now only accessing the social network from their mobile device. Just in 2013, Facebook reported 874 million daily active mobile users. Facebook now allows you to reach out to these potential clients that are constantly on-the-go by making specific targeted ads that will show up only on mobile devices. Reach out to those millions of people that don’t have a second to spar.

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TWI TT ER A T W E E T I S A POW ER F UL TOOL. E VE RY WE E K BILLION S OF T WE E TS F LOW T HR OUGH TW I TTER ABOUT E VE RY IMAG IN ABLE S U BJE CT. A W I D E VAR I ETY OF PEOPLE, ORGAN IZ AT ION S , BU S IN E S S E S ALL U S E T WI TTER TO M AKE THE IR P RE S E N CE KN OWN .

• Manage Twitter account • 2-3 tweets a day regarding all events, communities, properties, sale initiatives, articles and anything else that is relevant to the brand • Comments and direct message replies to fans & followers responding on the Lennar’s behalf • Twitter account will be registered on Twitter search engines with customized tags for easy search results

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I N STAGR AM W I T H THI S SOC I AL M ED IA AP P, YOU CAN P ROVIDE WIN DOWS HOPPI NG OPPORTUNI TIE S FOR YOU R FOLLOWE RS , GIVIN G T H E M A TASTE OF YOUR P RODUCTS AN D S E RVICE S . S H ARE R E L E VANT AND USEF UL IN FORMAT ION IN T H E CAP T ION , LIK E LOCATI ON DETAI LS, OF F E RS AN D AN YT H IN G E LS E TO IN T RIG U E YOU R F OLLOW ER S. THI S ALLOWS IN STAG RAM FOLLOWE RS TO W I N DOW SHOP AND ALLOWS CON S U ME RS TO BE A PART OF T H E E V E RYTHI NG’S I NC LUDED LIFE ST YLE .

• Upload daily pictures relevant to Lennar • Follow relevant users • Cross market on other social media platforms results, click thrus, etc.

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