So-Nu Social Media Proposal

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A B ESP OKE C OMMU N I CATI ONS AG ENCY WI TH A FOR CE IN SOC IAL ME D IA F O R TOMOR R OW’ S PR EMI UM BR AN DS


LUX E M E D I A GR OUPE PR OPOSAL SOCIAL MEDIA

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CREATIVE

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MARKETING

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PUBLIC RELATIONS


AB O U T Luxe Media Groupe incorporates specific marketing solutions designed to create and enhance brand profile, increase visibility among target consumers and drive overall business growth. The best brands are the ones that have a strong insight and for that, Luxe Media Groupe is here to assist you. With a background that exceeds excellence and an understanding of the evolution of the the online market we understand the need for delivering results with a targeted message to the correct consumer. Through various media channels we create and listen to the buzz regarding your brand and engage in conversations to portray an aesthetically appropriate image to your universe. Our services exceed the scope of traditional media and our process combined with our expertise creates brand loyalists and ambassadors. Luxe Media Groupe strongly believes that premium brands cannot be treated like any other industry and are required to portray a refined image focused on craft and brand positioning. Luxe Media Groupe incorporates specific marketing solutions designed to create and enhance brand profile, increase visibility among target consumers and drives overall business growth. At Luxe Media Groupe we work hard to get you results. This means that our job is to convey your marketing message to your customer. We do this through which ever media is best. We work with them all.

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SOC I A L M E D I A Our digital media, social marketing and online PR skills allow us to develop innovative, creative and effective online marketing campaigns that build trust and awareness for our clients. We tweet, post, pin and do everything necessary to get a conversation with your consumers going. Luxe Media Groupe utilizes a unique social media approach providing our affluent consumer the power of a voice to be able to leverage your brand through various media channels such as Facebook, Twitter, Instagram and many other relevant channel to ensure you results. In this day and age the power of social media lies within the ability to have an outlet to host one-on-one communication with your brand and your affluent consumer. We provide a strategic content that strengthens your brand’s voice and positioning across multiple social media networks. Our brand tailored campaigns strengthen a following and convert those consumers from fans to brand-loyal consumers.

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WHAT CAN LUXE M E D I A G RO U PE D O FO R YO U ? • Acquire fans through influencer relations and customers through content and community management • Identify appropriate social media platforms and strategically optimize content for each channel • Evaluate earned media and best practices through customized reporting and analytics • Grow an advanced social community through social media marketing Social Media marketing is the fastest growing tool for businesses to share content and interact with potential consumers and niche audiences. By incorporating a structured Social Media strategy, luxury and premium brands will be able to manage marketing, advertising, promotions, public relations and online branding through social networking platforms including Facebook, Facebook Advertising, Twitter, Instagram, and YouTube.

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THE PR O O F IS IN T H E NU M BE RS • 91% of American adults who are online use social media. Out of those 91% that are online, nearly a quarter of their time spent is on social networks. • There are now over 1,310,000,000 monthly active users on Facebook in the world. Nearly 50% of those users log-in EVERYDAY. • Twitter has an audience of over 100,000,000 users. • Twitter has also been adding 500,000 new users DAILY. • 51% of Facebook users and 64% of Twitter users are more likely to buy from brands they follow.

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SOC I A L M E D I A M ANAGEM ENT FAC EBO O K • Create a strong social media presence by managing Facebook account. • Craft and optimize a brand voice using the lifestyle approach. • Increase social media fans and follower numbers • Comments and direct message replies to fans. • Creation of event invites on Facebook that can be shared by fans for upcoming news. • Development of social media promotional and viral campaigns (trivia, contests, giveaways etc.) to create online buzz for the brand. • Facebook outreach that includes cross marketing on likeminded business pages to target the followers of those pages.

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FAC EBO O K ADS Facebook advertising is an extremely powerful marketing took to help you build your Facebook page, connect with people and to engage your audience. Facebook ads are very unique as they are shown to specific groups of highly engaged people on desktops and mobile. By segmenting ads to a specific group of people based on location, demographics, behaviors, age, interests and more you receive more concentrated results for a lower price. Most online advertising only reaches 38% of its intended audience, with Facebook ads the average intended audience reaches 89%. By optimizing your ads and reaching a target audience you can then ensure results with Facebook by then tracking the return on investment.

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P RO MOTED PO STS • Promoted posts are posts that are given an added ‘BOOST’ using advertising dollars to stay longer on people’s feed and/or reach a larger audience. Promoted posts are best used for promoting special events, offer and news. • When a post becomes promoted you can specifically target a demographic to see it using a set budget optimized for likes or clicks. • Posts we will boost: event details, special ticket programs, press regarding all event news and all other promotional material that will acquire more attention to the Facebook page.

I N DIVIDUAL ADS • Facebook ads can be found anywhere: newsfeed, right side of page, within a picture, suggested pages and mobile. • Running multiple versions of ads will help us determine what our target audience will respond to best. Different graphics, headline and text will be tested for the same customer group to see which version works better.

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TWI TTER • Manage Twitter account • 1-2 tweets a day regarding all event, press, celebrities, articles and anything else that is relevant to the brand • Comments and direct message replies to fans & followers responding on your brand’ss behalf • Twitter account will be registered on Twitter search engines with customized tags for easy search results

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I N STAGR AM • Upload daily pictures relevant to your brand • Follow relevant users • Cross market on other social media platforms results, click thrus, etc. • Build a strong following, increase likes, activity and awareness through social media portal

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P I N TER EST Pinterest is an emerging social media platform that lets users organize and share all pictures found on the web. People use pinboards to find inspiration. • Upload daily pictures relevant to your brand • Follow relevant users • Cross market on other social media platforms results, click thrus, etc.

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MANAGEM ENT FLAT RAT E • Daily Facebook management and content: $500 • Daily Instagram management and content: $300 • Daily Twitter management and content: $100 • Weekly Pinterest product management and “pinning”: $90 • TOTAL- $990

ADVERTISING BUDG E T Advertising budget can be altered based on month however our recommendation is to start with a higher budget to be able to create a high demand within a short rollout period. This will ensure quick results and legitify your brand when customers see that there is a large amount of following on the social media portals. • Promoted posts used on above mentioned subjects throughout the month - $300 • Individual ads allocated throughout the month - $200 to ensure new likes + engagement

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LU XEMEDI AG R OUPE. COM M EG AN H ADDAD P | 407-45 3-2 6 6 4 E | MEGAN@LUXEMEDI AG R OUPE. COM JAN ET MUR ADI AN P | 310-85 5 -2 049 E | JANET@LUXEMEDI AG R OUPE. COM


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