DESIGN WORKSHOP II JACQUARED DESIGN Sponsors: Swadeshi Silks Guide: Aarti Srivastav & Ujjal Bhuyan Submitted by Megha Kyal
ACKNOWLEDGEMENT First and foremost, we would like to thank to our faculty of this course, Aarti Srivastav and Ujjal Bhuiya for taking up this course. They inspired us greatly to work in this project. Their willingness to motivate us contributed tremendously to our document. I also would like to thank her for showing us some example that related to the topic of our document. I really would like to thank to owner of the sponsor project Sunil of Swadeshi silks company for offering opportunity to work in practical for US buyers and international exhibition. I would like thanks to Ujjal for making visit of US buyers to NID to offer feedback of everyone’s work. Besides, I would like to thanks my classmates providing us with a good guidance complete this document and provided us valuable information as the guidance of our document. Finally, an honorable mention goes to our families and friends for their understandings and supports on us in completing document.
ABOUT THE COMPANY Swadeshi is based in Bangalore, and managed by Mr. Sunil Gupta and Mr. Sushant Gupta, sons of founder Mr. N.N. Gupta.
ABOUT SPONSOR
The company was established in 1983 in Bangalore by Mr. N.N. Gupta, with a set-up of eight handlooms manufacturing plains, stripes and checks in silk, primarily for the apparel industry. In about a decade he was joined by his sons and the business was expanded. In 1995 powerlooms were added to the infrastructure, and the range of work gradually grew to encompass the furnishings industry.
Swadeshi Silks is a Bangalore-based company manufacturing exclusive silk furnishings and other fabrics made from natural fibres. Our products include jacquards, dobbies, handloom fabrics, embroideries and prints. We also have an extensive range of plains—dupions and taffetas. We cater to buyers in Australia, Germany, New Zealand, South Africa. Spain, the United Kingdom, United States and Middle East.
In 2003, given the positive response to this new move, a fully equipped mill was established with machinery and electronic looms for the production of silk furnishing fabrics.About Simultaneously in 2003 a design studio was also set up, aimed at consistent design development to cater to the company’s growing clientèle in India and abroad. In the years since then, the capacity of the production units has doubled, with the addition of modern facilities. The Swadeshi Group employs about 100 people in Bangalore at its head office, powerloom factory and at its mill on Sarjapur Road. The company currently has a turnover of Rs 300 million per annum.
DESIGN BRIEF To development a sophisticated, minmal design, contemporay woven jacquard fabrics pf different range of upholstery for interior furnishings. Theme- “GEOMETRIC BIG”
RESEARCH OF VISUALS
INSPIRATION OF CONCEPT OF GEOMETRIC BIG
INSPIRATION OF CONCEPT OF GEOMETRIC BIG
CONCEPT DEVELOPMENT Geometric Big
CONCEPT DEVELOPMENT
CONCEPT DEVELOPMENT Geometric Big
CONCEPT DEVELOPMENT Geometric Big
CONCEPT DEVELOPMENT Geometric Big
CONCEPT DEVELOPMENT Geometric Big
CONCEPT DEVELOPMENT Geometric Big
FINAL CONCEPTS
Final concept 1
CONCEPT DEVELOPMENT Geometric Big
SPECIFICATION SHEET OF CONCEPTS
Final concept 2
SWATCHES DEVELOPMENT Geometric Big
SWATCHES DEVELOPMENT
SWATCHES DEVELOPMENT Geometric Big
Date - 08.03.2018
FEEDBACK FROM BUYERS AND OWNER OF SWADESHI SILK
CONCLUSION In this course, the design process was fun. We took inspiration from the medium and techniques of different artsit and their art movemnt and this incorporating it into artwork. I played element odf design with principles to create a different look and perspectives of design.