HELLO, I AM MEGHAN DEAKINS A DESIGNER, ARTIST & CREATIVE.
TABLE OF CONTENTS
p.1 | wonderbird
p.5 | get your life back
p.2 | history of pants
p.6 | ves
p.3 | mask campaign
p.7 | travort
p.4| caring challenge
p.8 | inclusive design
HIGH-TECH, FRESH, FUN & FAST FOOD.
WONDERBIRD
branding | logo design | store design DESIGN CHALLENGE
The clients have created an idea to start the IKEA of fast-food restaurants. They are predominately a chicken shop that strives to have fresh and fast food. They have a love for the tech side of fast-food and will fill the restaurant with high-tech methods of ordering.
TARGET AUDIENCE
The target audience is someone who loves their food fresh and fast. This person is intrigued by new methods of creating. They are usually running to get food after work when they are starving and need fresh and fast food. They are also someone who likes to take time with their family to try new local locations.
DESIGN NARRATIVE
The brand identity for Wonderbird focuses on a modern and simplified design. The brand colors appeal to the hungry audience while also partially representing the chicken without ever showing an actual chicken. The logo uses an original typeface that has rounded corners to mimic the look of a beck or the curve of the birds’ wing. Shapes create abstracted icons for all of the food served at Wonderbird. QR codes and Kiosk ordering stations replace the paper menu and ordering from a person. There is an online app that allows the customer to order online and skip the lines.
pattern
logo
HEADLINE
brandon grotesque bold
SUBHEADING
brandon grotesque med
SERIF HEADING
alda ot cev
BODY COPY
Hex #eae2b7 c8 m7 y12 k0 r234 g225 b183
Hex #f69320 c0 m50 y99 k0 r246 g147 b32
Hex #fff8f0 c0 m2 y4 k0 r255 g248 b240
brandon grotesque light type
color palette
Hex #fbbe4a c1 m27 y82 k0 r251 gq90 b74
The icons are simplified versions of the food item categories that Wonderbird serves. These simplified shapes show the quick and modern take Wonderbird has on the fast-food experience.
Ordering is made easy at Wonderbird with a kiosk station, mobile order, and a drive through. The Kiosk stations allow for the workers to focus more on the quality of the food. This method of ordering creates better food and experience.
COMBINING THE HISTORY OF PANTS TO INSPIRE PEOPLE TO BUY FROM SECOND HAND STORES.
HISTORY OF PANTS branding | content creation
DESIGN CHALLENGE The fast fashion industry causes 10 % of all of humanity’s carbon emissions. There needs to be a push toward buying second hand and up-cycled clothing.
TARGET AUDIENCE Women from the age of 16-26 are those who are shopping in the fast fashion industry the most. They are someone who loves to shop for sales and have the most up to date look. They love a unique item of clothing but do not care about the dangers of shopping for fast fashion brands. They need some other reason other than the environmental danger to get them to shop from a used clothing store.
DESIGN NARRATIVE The history of pants uses the history of pants to show off how unique an item of clothing from Thredup can be. Thredup is a recycled and second-hand online clothing store. There will be new Instagram content for the Instagram feed and stories. Along with the Instagram content, there will be tote bags made out of recycled materials for sale. Thredup will have a micro-site added onto their website that has an interactive history of pants timeline shop.
Hex #a0c1ba c38 m12 y27 k0 r160 g193 b186
Hex #f9e6e0 c1 m10 y8 k0 r249 g230 b224
Hex #f4c867 c4 m21 y70 k0 r244 g200 b103
Hex #d9897e c38 m12 y27 k0 r160 g193 b186
HEADER
super marker
SUBHEAD
axiforma book
BODY COPY
axiforma light
color palette
type
pattern
The micro-site has a sliding timeline that customer would slide through. Each type of pant has a link to all the pants under that pants category on ThredUp.
A LIGHT HEARTED IDEA TO KEEP PEOPLE SAFE & THEIR MASKS ON.
KEEP THE MASKS ON awareness design | ad campaign
DESIGN CHALLENGE
People have received the facts that masks work and keep people safe. Some think wearing a masks does not help their health. There needs to be a way to get this information out to them in a light-hearted format.
TARGET AUDIENCE
The target audience is someone who enjoys going out to get their cup of coffee but also does not fully understand why people have to wear masks. They also find it annoying that no one can ever understand their order. They need a different motive other than just keeping people safe to wear a mask. They are someone who enjoys new trends.
DESIGN NARRATIVE
This campaign partner ’s with The Florida Health Organization, Starbucks, and United Way Charity to spark a new interest in wearing a face mask. The campaign takes the customer ’s order and puts it on a face mask that they can purchase on a micro-site linked to the Starbucks website. All proceeds from the face masks get donated to The United Way COVID Relief fund. These face masks will provide an incentive for anti-maskers to wear a mask due to the mask helping the worker better understand their order. On the website, there will be graphics that re-contextualize why wearing a face mask helps keep everyone safe.
This Instagram story ad shows how a lid to a cup of coffee can help keep the coffee from spilling just like a mask can help keep people safe.
CUTIES BECOME A VESSEL FOR SHOWING CARE & LOVE FOR OTHERS.
CARING CHALLENGE campaign branding | advertisement
DESIGN CHALLENGE
In a world where it is so easy to spread hate, there must be a way to spread love and kindness. Kids are so eager to be kind where adults take longer to get to that kindness. There needs to be a way to bring that childhood kindness back to adults.
TARGET AUDIENCE
Adults from the age of 20-40 begin to show their appreciation for one another less. The lack of appreciation for more distant friends or family is due to life changes such as starting a new job, getting married, and having kids. These life factors make it hard to find time to reach out.
DESIGN NARRATIVE
The Cutie’s orange is used as a vessel for kindness in the Cuties Cares Challenge. The methods to get people to interact and to spread kindness are the Care-Cards. The Care-Cards are a domino effect, where the person interacting with the Care-Cite will send a Care-Card to someone they love or care for, and then the person they sent it to gets challenged to do the same. The incentive to partake in this challenge is to receive a free bag of cuties oranges from a local market. Instagram feed posts, Facebook quizzes, and Tik-Toks used to promote the Cuties Cares Challenge.
pattern
logo
H EADER
super marker
SUBHEAD
axiforma book
BODY COPY
axiforma light
type
Hex #364f64 c91 m78 y10 k1 r54 g79 b148
Hex #ffba29 c0 m30 y93 k0 r255 g186 b41
Hex #3d6612e c12 m75 y95 k1 r214 g97 b46
Hex #f5872e c0 m58 y93 k0 r245 g135 b46
color palette
The Orange Wendy Cope
At lunchtime I bought a huge orange The size of it made us laugh. I peeled it and shared it with Robery and Dave They got quarters and I had a half. And that orange it made me so happy, As ordinary things often do Just lately. The shopping. A walk in the park. This is peace and contentment. It’s new. The rest of the day was quite easy. I did all my jobs on my list And enjoyed them and had some time over. I love you. I’m glad I exist.
The Cuties Care challenge came into fruition after reading Wendy Cope’s poem, The Orange. This poem uses the sharing of an orange as a joy in the narrator ’s daily life. These small moments in our daily lives are important to recognize as they keep us motivated and grounded. The Cuties Mandarin Orange is used as a vessel for happiness and how to show care to others.
The micro-site gives the user all the information about the Care Challenge and its reason for being created. These images above show zoomed-in parts of how to order the Care-Cards.
You are the Navel orange. You are a strong-minded individual who enjoys when things go their way. You are the friend who will always stand up for your other friends when they need it. You do find it hard to ask for help. Stay strong and kind!
This Facebook quiz takes a user on a journey to find out what kind of orange they are. This quiz will be one of the quizzes that get shared virally on Facebook because people become very intrigued by quizzes that explain parts of their personality.
BRINGING AWARENESS OF THE EARLY SIGNS OF MULTIPLE SCLEROSIS.
GET YOUR LIFE BACK awareness | advertisement | campaign DESIGN CHALLENGE
Create an ad campaign for The National Multiple Sclerosis Society that helps to reach out to the early signs of MS.
TARGET AUDIENCE
The target audience for the Multiple Sclerosis Ad Campaign are people in their 20’s. They are someone who has been having unknown body changes and is looking for answers.
DESIGN NARRATIVE
The Multiple Sclerosis Awareness Campaign uses the imagery of fallen food or drinks items as a symbol for one of the possible re-occurrences someone with MS would go through. Billboards, bus stops, social media, and floor ads create all the components within this ad campaign. A tabling event will be located at an undergrad and graduate school to help educate those within the early diagnosis age range. In some of the campaign components, abstracted visuals of the symptoms help those who may have this disease understand the warning signs better.
The bus stop and floor billboard ads location are around a college campus. These ads target individuals waiting for the bus or walking through the mall. The imagery of the dropped food items will draw the viewer in to get them questioning why this imagery is there. The text indicates if dropping food happens to the viewer they can find help to rationalize this unsettling re-occurrence in their life.
The information table, located at the college’s Student Center or an area where large groups of students hangout, are where the students or faculty go to get their questions answered about Multiple Sclerosis. The workers at the information table will give consultations that help the student or faculty walk through their symptoms and the warning signs. The workers will help to get the student set up with the nearest specialist to answer further questions.
Get your life back. Go to the Student Center or nationalmssociety.org to learn more about the warning signs.
The floor ad gets placed in a heavily trafficked walking area on a college campus. The shock factor will make the student or faculty read more into the ad. With the QR code, the ad will direct the student to the National Multiple Sclerosis Society web page to book a consultation.
An Instagram story ad brings to life the still ads of the dropped food items. The Instagram story as a slide up feature that takes the viewer to the consultation booking web page, just like the floor ads.
The Multiple Sclerosis Society Instagram account will post an Instagram ad that uses abstracted visuals of each of the warning signs of Multiple Sclerosis.
VES IS A FUN, BUBBLY, & ECO-CONSCIOUS BRAND.
VES FERMENTATION CO identity | branding | package design
DESIGN CHALLENGE
Create a brand for this unnamed Kombucha business. The owner always puts the environment first, and they want a brand to represent that. The brand needs to feel youthful and inviting.
TARGET AUDIENCE
The age range that the Ves brand brings in is anyone from the age of 1835. The Ves customer loves trying new teas and kombucha flavors. They enjoy supporting a company that puts the environment first. This person would enjoy going out hiking and being with nature just the same as they love going into the city for an art gallery opening.
DESIGN NARRATIVE
Ves is a fermentation company that specializes in making kombucha and apple cider vinegar. Ves is a fun, bubbly, and eco-conscious brand. The logo for Ves uses offset stroke from the text to represent the breaking apart of the ingredients that happen through the fermentation process. The name Ves comes from the word effervescence, the bubbling that occurs during the fermentation process. Earthy colors represent how the Ves is handmade and all-natural. Each bottle has biodegradable stickers with soy ink. A self-fill drink carrier allows the customer to avoid waste by picking the flavors they want. The Vessel Return helps to recycle the glass bottles back to the company to save money and prevent waste.
pattern
logo
HEADLINE
subheading
gilroy rounded bold
Hex #221f20 c70 m67 y64 k74 r34 g31 b32
Hex #2d749f c84 m49 y20 k2 r45 g116 b159
Hex #827c31 c48 m39 y100 k15 r130 g124 b49
Hex #dd6e47 c9 m69 y78 k1 r221 g110 b71
manallagi script
BODY COPY
gilroy light
type
color palette
Ves is an eco-conscious brand. They do not want to contribute to the overwhelming amount of waste businesses create. One way to do this is by creating a Vessel Return. The customers return their bottles and receive a coupon for their next Ves purchase. The returned bottles then get recycled and reused.
TRAVEL APP WITH A PRESYNC ROUTE FEATURE
TRAVORT TRAVEL APP identity | branding |app design
DESIGN CHALLENGE
The fear of getting lost is one of the reasons why people are afraid to travel. There needs to be a way to lessen the hesitations towards traveling and create a safer traveling experience.
TARGET AUDIENCE
The target audience for Travort is an adventurous person. They are just out of college and have been traveling for years. They have gotten lost during their travels from time to time. They are someone who wants to stay organized but needs help to be able to do that.
DESIGN NARRATIVE
Travort is an all-encompassing travel app for travelers to organize their future, current, and past adventures. Travort has three main features, planning trips, syncing routes to the phone, and creating a blog post of the trips. The route syncing feature allows the user to not worry about having wifi or cellular data while traveling. The user can save their routes before their travel. This feature creates a safe and stress-free experience. The name Travort combines travel and support to show the full meaning of the app right when the user sees it.
tRAVORT
Travel + Support = Travort
icons
app logo
APP NAME
HEADER SUBHEADING
BODY COPY type
lemon milk bold
myriad variable bold
Hex #00264d c100 m87 y40 k41 r0 g38 b77
Hex #cc9126 c20 m44 y100 k2 r204 g145 b38
Hex #52deed c53 m0 y12 k0 r82 g222 b237
Hex #526abba c74 m11 y26 k0 r38 g171 b186
myriad variable semi-bold myriad variable regular
color palette
Wire Frame
Sign In Routes
Add Travel
Blog Calendar
Add Images
Find Route
Notes
Add Caption
Save Route
Link Routes
Planner
Routes Location Loading game Synced Route
GPS
Upload to website blog
Route Sync Function | Blog Post | Route Sync
| Route
Creating a New Post
I went on an air balloon ride with this family I met at the local market. They were very open to letting a stranger join their trip. I have their contact info now, and they said anytime I want to join them, I could!
The best memory from this trip was finding the multicolored homes. They are something that I had heard so much about, but they were not on any travel site. We ended up having to piece their location together ourselves. This lead to us having an incredible adventure.
Uploading Blog
| Sync a Blog Post
I went on an air balloon ride with this family I met at the local market. They were very open to letting a stranger join their trip. I have their contact info now, and they said anytime I want to join them, I could!
The best memory from this trip was finding the multicolored homes. They are something that I had heard so much about, but they were not on any travel site. We ended up having to piece their location together ourselves. This lead to us having an incredible adventure.
The profile screen for the user ’s blog of the different places the user has traveled to.
The user can look through old trips to remember places they went or to relive their travel experiences.
By tapping the “B� located at the top left corner of the screen the user can link their blog post directly to their website. While they wait they can play a game to pass the time.
| Create a New Post
We met up with some friends that live in South Africa. They helped us pick some of the places we explored. Those places included Tenerife. This island had the clearest and cleanest waters we had ever encountered
Standing a the top of the mountain and looking over the land. Not to be cliche, but it reminded me of the Lion King when they were looking over all the land. It is a moment that I will never forget. Also cannot forgetting to mention seeing the elephants!
To add new routes to the app press the plus button next to the user name.
The user can customize their entry to fit their experience.
The layout to the post.
| Sync Route
This screen is the landing screen for the app. From here the user can look at past routes and start the process to add new routes.
The route screen lets the user select where they want to travel using a map view. The user can enter any location.
The user puts in their starting location, end location, and their transportation method. The last step is to add the route by tapping the plus sign.
The user then selects the route’s name and which trip to save the new route under.
As the user waits for their route they are greeted with a small game that they can play to make the time pass faster.
When a destination is added to the Route list the new destination will have a generic background. The image can be changed in the settings.
All of the routes for the destination group will be location on this screen when you tap on the route it will open up the apps built in GPS.
The GPS screen from here the user can use the route. For the best outcome the user must be at the starting location.
CREATING DESIGN WITH ALL STUDENTS IN MIND
INCLUSIVE DESIGN research | book design | education design DESIGN CHALLENGE There is a lack of education and resources on what good and effective design should look like in elementary school. This lack of resources leads to students with learning disabilities and disorders not have the same opportunity to learn. Too much visual noise can lead to easy distractions or can overwhelm a student and prevent them from learning at their best.
TARGET AUDIENCE There are two target audiences for this research. One of the target audiences is elementary school teachers since they are the ones that need the information found through the research to help better the students. The second target audience is elementary school children who have ADD or ADHD or another learning disorder.
DESIGN NARRATIVE The two of the major components of this project are the book and presentation templates. The book, “Inclusive Design for Teachers.� will be a simple, visual breakdown of Graphic Design guide for the teacher that has no experience with design. The book gives an overview of how to make the learning materials for students visually successful. The presentations help give teachers templates to use for their presentations and lectures. This is bennificial since they do not have the extra time to focus on learning how to design.
solid
liquid
gas Simplified imagery helps students stay focused by eliminating the noise that occurs from over designed imagery.
I create designs that strives to go beyond just aesthetics.
Thank you!