Exhibition Design
Megna santhosh
contents Research on Jamie Oliver
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Brain storming on Jamie Oliver
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Concept Note
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Design brief
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Ideation Exploration
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Final Rendition
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Research on MRF tyres
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Concept Note
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Design brief
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Ideation
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Exploration
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Final Rendition
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acknowledgement
I would like to express my special thanks of gratitude to my teachers Lolita Ma’am and Manas Sir who gave me the golden opportunity to do this wonderful project on the topic exhibition design which also helped me in doing a lot of Research and i came to know about so many new things I am really thankful to them. Secondly i would also like to thank my parents and friends who helped me a lot in finalizing this project within the limited time frame
Jamie Oliver
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Jamie Oliver is a British chef best known for his television series The Naked Chef and for campaigning for healthier diets in school children. Growing up in Essex, where his parents run their own highly respected pub/restaurant in Clavering, Jamie Oliver was frequently found helping in the kitchen. At 16, Jamie left school to complete his training at Westminster Catering College. After spending time working in France and at Antonio Carluccio’s Neal Street Restaurant in London, Jamie joined the acclaimed River Café, where he worked for three and a half years alongside Rose Gray and Ruth Rogers. In 1997, Jamie was featured in a television documentary about the River Café. Jamie was then offered his own television show, and The Naked Chef was born. The concept was to strip food down to its bare essentials, and Jamie’s hands-on style and general laid-back outlook was like a breath of fresh air, inspiring everyone to cook. The first U.S. show aired in 1999. The Naked Chef book accompanied the television series and became an instant best-seller. A second and third television series was filmed, along with the second and third tie-in books, all published by Hyperion in the United States: The Return of the Naked Chef and Happy Days with the Naked Chef. Jamie spent the autumn of 2001 taking his show on the road; the Happy Days Tour was a huge success with more than 17,000 people packing theatres in the U.K. The tour then travelled to Australia and New Zealand with sold-out crowds in seven cities. In 2001, by
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personal invitation from Tony Blair, Jamie also cooked for the prime minister of Italy at Downing Street. Jamie wanted to ‘give something back’ to the catering industry, so he opened a training restaurant in 2001 for young people who were not in full-time education or employment. Cameras documented him as he spent the year setting up a training scheme, the restaurant and the charity into which all the profits would be channeled. The series, Jamie’s Kitchen, became one of the biggest hit shows of the year in the U.K. It has now been shown in more than 35 countries and the tie-in book, also called Jamie’s Kitchen, became a runaway success. The triumph of the restaurant was shown when it won Tatler Best Restaurant Award 2003 and the Academy Award of Excellence at the Tio Pepe Carlton London Restaurant Awards the same year. Jamie was awarded an MBE in 2003 for his contribution to the hospitality industry. The Fifteen Foundation charity now owns Fifteen London and continues its work, recently recruiting the sixth year of students for training in London. The first Fifteen franchise opened in Amsterdam in 2004 and subsequent Fifteens have opened in Cornwall, the U.K. and Melbourne, Australia, in 2006. Motivated by the lack of nutrition in U.K. school lunches, Jamie wanted to educate and motivate kids and school administrators to enjoy cooking and eating nutritious lunches. He launched a national campaign called Feed Me Better with an online petition for better school meals that garnered 271,677 signatures. In March 2005, Jamie took the petition to 10 Downing Street where the government pledged
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an extra $550 million to improve the standard of school meals and to provide training for lunch workers and equipment for schools. More than seven months of hard work and filming culminated in the award-winning series Jamie’s School Dinners, which prompted a public outcry to change the school meals system. A follow-up documentary, Jamie’s Return To School Dinners, aired in the U.K. in September 2006, and the British government further invested in school meals and food education for school children as a result of Jamie’s new findings. Jamie’s Great Italian Escape, a series based on his travels around Italy and his love of Italian food, followed his school movement and was accompanied by his sixth book, Jamie’s Italy. In addition to Jamie’s television programs and books, Jamie works with top U.K. supermarket chain Sainsbury’s, advising them on how to further improve the quality and variety of supermarket food. He has also designed several lines of quality tableware and serveware with Royal Worcester, including the most recent range, Simply Blue. Working with T-Fal, Jamie has launched three lines of cookware called the Jamie Oliver Professional Series, most recently The Italian Series. Jamie has also launched an Italian food range and has a wide range of gift foods,
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which are distributed internationally. He has also developed a great kitchen gadget called the Flavour ShakerTM, which launched in the U.K. in 2005 and is also being launched internationally. Jamie’s seventh book, Cook With Jamie, was published in October 2007 by Hyperion Books. All of Jamie’s profits from this book are going to the Fifteen Foundation to help more young people start a career in the catering industry. Through 2006 and early 2007, Jamie filmed a series and wrote a book, both called Jamie At Home. He has been successfully growing fruits, vegetables and herbs at his Essex farmhouse since 2004. The book and series, both released in 2008, reflect his new love of gardening organically as well as featuring delicious recipes inspired by the produce of his garden. In Eat to Save Your Life, Jamie investigated the hidden threats of popular convenience foods using 18 volunteers with self-confessed bad diets as “human guinea pigs”. Nutritionist Jane Clarke and renowned Doctor Gunther von Hagens were on hand to analyse each person’s fate and advise them on how to reverse the ill effects of their current lifestyles. This is not being pursued as an ongoing campaign
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Brain storming
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Rugged kitchen
Fresh food Healthy eating
Food Revolution
Food education
Food is future
Jamie Oliver
Food photography
TLC
fast home cooking
Encouraging Children to cook Celebrity Chef
15 minute meals
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Concept Note
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Stuffing your face with crisps and fries to simmer down the short tempered growling tummy is every kids ideal evening. Well, do you happen to know what those potato crisps you are chowing down is made of? Apparently you are munching on more of monosodium glutamate and corn maltodextrin than potatoes alone. A tangy tomato ketchup would go great with those crackling crispy fries aye? This genie in a glass bottle of 200 g of tomato ketchup contains 29 percent of tomato paste and about 71 percent of preservatives. It’s mandatory to aid our future generations with the life skills they urgently require to lead a healthy long life. “In most countries around the world diet related diseases kill more people than it has done before. Why does it matter? Because its preventable. Worldwide over 42 million children under the age of five who are either overweight or obese. Kids as young as eight years old are being diagnosed with type
2 diabetes which used to be diseased for people over the age of 40. Not anymore this situation has to stop. Children are suffering unnecessarily.” Jamie Oliver a British celebrity chef, restaurateur, and media personality known for his food-focused television shows, cookbooks and more recently his global campaign for better food education has got a revolutionary plan. According to him The Future for us should start with food education. This exhibition promotes food education through food photography as well as food delicacies. We encourage home cooking using simple, fast, fresh and healthy ingredients. The exhibition which is spread across an area of 1600sqft is divided into four sections poultry, seafood, dairy and vegetables. Each room will show case food photographs of Jamie Oliver’s 15 minute meals along with the visuals of the step by step recipe and tutorial. The poultry section will have a butcher’s shop experience with the wooden walls and
butcher’s knives hung around along with photographs of poultry meals all displayed on the walls. Each section of the exhibition will be customized according to the 4 different themes. Each section will also exhibit fresh ingredients. The audience are provided with the privilege to choose 3 to 5 ingredients in total from all the 4 sections and take it to the chef ’s kitchen in the main entry where the chef quickly cooks up something lip-smacking within 15 minutes. The kitchen is rugged themed with simple home appliances found in a student’s apartment. The stone walls and wooden floors would attract attention and the delicious aura of fresh home cooked meals will fill the main entry. To fight the global rise in obesity and diet related disease We should encourage the millennials to explore home cooking. Our target audience is outstation students who live on their own as well as working parents. Let’s cook ourselves a better future and kiss good bye our processed past.
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Design Brief
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The Future for us should start with food education.Worldwide over 42 million children under the age of five who are either overweight or obese. Kids as young as eight years old are being diagnosed with type 2 diabetes which used to be diseased for people over the age of 40. Not anymore this situation has to stop. Children are suffering unnecessarily. This exhibition promotes food education through food photography as well as food delicacies. We encourage home cooking using simple, fast, fresh and healthy ingredients. The exhibition which is spread across an area of 1600sqft is designed and divided into four sections poultry, seafood, dairy and vegetables. Each room will show case food photographs of Jamie Oliver’s 15 minute meals along with the visuals of the step by step recipe and tutorial. The poultry section will have a butcher’s shop experience with the wooden walls and butcher’s knives hung around along with photographs of poultry meals all displayed on the walls.
Each section of the exhibition will be customized according to the 4 different themes. Each section will also exhibit fresh ingredients. The audience are provided with the privilege to choose 3 to 5 ingredients in total from all the 4 sections and take it to the chef ’s kitchen in the main entry where the chef quickly cooks up something lip-smacking within 15 minutes. The kitchen is rugged themed with simple home appliances found in a student’s apartment. The stone walls and wooden floors would attract attention and the delicious aura of fresh home cooked meals will fill the main entry. To fight the global rise in obesity and diet related disease We should encourage the millennials to explore home cooking. Our target audience is outstation students who live on their own as well as working parents because they prefer fast food and do not have to time to cook them selves fresh food.Let’s cook ourselves a better future and kiss good bye our processed past.
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Ideation
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Room 1 - Seafood Theme The Room will be a sea food lover’s paradise with aquarium floors and display of fresh seafood in steel open fridges lite by blue mystical lights from the bottom and ocean scented atmosphere. The food photography of Jamie’s delicious seafood dishes will be displayed across the walls along with digital glass stands beneath each photograph playing mute videos with subtitles on step by step instructions on how to prepare the dish on the photograph displayed. Every single photograph of the dishes displayed on the walls are fast, fresh and home cooked within 15 minutes.The viewers can choose among the display of various seafood along with any other two ingredients from the other 3 rooms and take it to the pantry where the chef demonstrates how to cook a meal using the ingredient you have chosen quickly within fifteen minutes
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Room 2 - Butcher Theme The Room will be a NonVegetarian’s paradise with wooden floorings, brick walls, and display of fresh poultry ingredients in wooden open fridges and a meat scented atmosphere. The food photography of Jamie’s delicious poultry dishes will be displayed across the walls along with digital glass stands beneath each photograph playing mute videos with subtitles on step by step instructions on how to prepare the dish on the photograph displayed. Every single photograph of the dishes displayed on the walls are fast, fresh and home cooked within 15 minutes.The viewers can choose among the display of poultry ingredients along with any other two ingredients from the other 3 rooms and take it to the pantry where the chef demonstrates how to cook a meal using the ingredient you have chosen quickly within fifteen minutes
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Room 3 - Vegetable Theme The Room will be a Vegetarian’s paradise with grass floorings, wooden walls, steping stones and display of fresh Vegetables and fruits in wooden open fridges and an earthly scented atmosphere. The food photography of Jamie’s delicious vegan dishes will be displayed across the walls along with digital glass stands beneath each photograph playing mute videos with subtitles on step by step instructions on how to prepare the dish on the photograph displayed. Every single photograph of the dishes displayed on the walls are fast, fresh and home cooked within 15 minutes.The viewers can choose among the display of various vegetables along with any other two ingredients from the other 3 rooms and take it to the pantry where the chef demonstrates how to cook a meal using the ingredient you have chosen quickly within fifteen minutes
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Room 4 - Dairy Theme The Room will be a Milk lover’s paradise with light wooden floorings, yellow tiled walls, and display of fresh dairy products in wooden open fridges and a cheese scented atmosphere. The food photography of Jamie’s delicious poultry dishes will be displayed across the walls along with digital glass stands beneath each photograph playing mute videos with subtitles on step by step instructions on how to prepare the dish on the photograph displayed. Every single photograph of the dishes displayed on the walls are fast, fresh and home cooked within 15 minutes.The viewers can choose among the display of dairy ingredients along with any other two ingredients from the other 3 rooms and take it to the pantry where the chef demonstrates how to cook a meal using the ingredient you have chosen quickly within fifteen minutes
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Main Room- Kitchen The Room will contain a french kitchen atmosphere with wooden floorings,tall wooden chairs, white kitchen cabinets,crockery shelfs and fresh flowers. The room will contain a white marble kitchen table with basic kitchen fascilities which are available in a student’s as well as a working parent’s kitchen. The Concept note and aim of the exhibition will be displayed across the walls. The viewers can choose among the display of ingredients along with any other two ingredients from the other 4 rooms and take it to the pantry where the chef demonstrates how to cook a meal using the ingredient you have chosen quickly within fifteen minutes
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Explorations
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Rough drawings
I started by dividing 1600sqft into 4 different rooms. Each themed after Seafood, Poultry, dairy and vegetables.Various ideas seized my head. Wooden floors, aquarium floors and mouth watering food.Each room is 20ft wide and 10ft long.And the main entry is 10ft wide. And the main room is 800sqft with a main opening of 10ft.All the walls are 10 ft tall.
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Final Rendition
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Floor Plan
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M r f
tyres
Legacy The MRF story is a truly remarkable one. What started as a rubber balloon factory with a funding of Rs.14, 000 way back in the 40’s is now a multibillion legacy that produces quality tyres used all around India & internationally along with a presence in paints & coats, toys, motorsports and cricket training.
origin MRF’s origin traces back to the humble shack in Madras that housed its first makeshift toy balloon manufacturing unit set up by KM Mammen Mappillai in 1946. It was not until 1952 when it changed course and turned to tread rubber manufacturing. Thus began its glorious reign as the undisputed leader in the tyre making industry.
international By the early 60’s, MRF was exporting its quality tyres to offices overseas in the U.S. & Beirut and soon made its presence known globally across 65 different countries - with tyres rolling out of 6 interdependent facilities built across 450 acres, 3000 strong dealer networks and 180 different offices.
recognition MRF is recognized for its drive towards continuous quality improvement and customer satisfaction. It has won the JD Power award not once but 10 times till date. It has also won the TNS and CAPEXIL awards for being voted as the most trusted tyre company in India.
pace foundation MRF shares a passion for quality tyres and fast cars just as it does for quality cricket and fast bowlers. It has chosen to associate itself with some of the world’s best fast bowlers through ‘Pace Foundation’ - An academy that has trained legends such as Irfan Pathan, Munaf Patel, RP Singh, Bret Lee, Shoaib Akhtar, Glenn McGrath and many more.
motor sports MRF’s passion for motorsports is seen through its involvement in racing, karting, rallying and various other motorsport events. Its rallying team has won the prestigious FIA Asia Pacific Rally Championship twice and even in international championships, MRF karting tyres homologated by FIA, is the preferred choice.
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1946
1949
1971
K. M. Mammen Mappillai started MRF’s journey as a toy balloon manufacturing unit in a shed in Tiruvottiyur in Madras in 1946.
By 1949, the company was making latex cast toys, gloves and contraceptives and established its first office at 334, Thambu Chetty Street, Madras (now Chennai), Tamil Nadu, India.
The third plant of MRF is inaugurated in Goa.
1973 In 1973, MRF became one of India’s first companies to manufacture and market Nylon passenger car tyres commercially.
1988 MRF’s foray into sports began with the setting up of the MRF Pace Foundation in 1988 under the command of Dennis Lillee, developing bowling superstars of the future from India and abroad
1978 MRF developed the MRF Superlug-78, a sturdy tyre for heavy-duty trucks. The tyre was a significant improvement over its existing products, and went on to become the country’s largest selling truck tyre in the later years.
1989 MRF collaborated with Hasbro International USA, the world’s largest toy makers, and launched Funskool India
1985 MRF Nylogrip tyres for two-wheeler vehicles were launched.
1989 The Company also entered into collaborations with Vapocure Australia to manufacture polyurethane paint formulations and with Pirelli for MUSCLEFLEX Conveyor & Elevator Belting.
1989 MRF opens its Medak unit
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1989
1996
2005
The company sponsored the MRF World Series Cricket Tournament for the Jawaharlal Nehru Trophy
By MRF’s golden jubilee in 1996 , and and started a special factory dedicated entirely to the manufacture of radials at Pondicherry.
MRF wins its third APRC rally
1989 MRF grew in recognition, collaborations and offered customers a great new experience by opening the MRF Tyredrome, India’s first tyre company owned wheel care complex at Madras in 1989
1990 MRF brought the 6th World Cup Boxing Championship to Mumbai - the first of its kind with 39 countries participating
1993 In 1993, K.M. Mammen Mapillai became the first South Indian industrialist to be awarded the Padmashri
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1997
MRF made a turnover of 1 Billion Dollars.MRF launches ZSLK tyres – the first eco friendly tyre.
MRF ventured into F3 cars for the very first time.
2008
1997
MRF wins the JD Power award again for the 6th time
1st T&S store in the country was inaugurated.
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2001 Won the JD power award for the 1st time. MRF winning the APRC rally with its rally team.
MRF commissioned its seventh Plant at Ankanpally (A.P). MRF made a turnover of 2 Billion Dollars. MRF commissioned its 8th plant for the production of conventional tyres in Trichy(TN).
2003 MRF registers its second APRC victory.
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2013 Won the JD power award for the 10th time. MRF’s Aero Muscle becomes the only Indian tyre to be chosen for the legendary fighter jet - Sukhoi 30 MKI. Team MRF’s Guarav Gill wins his first Asia-Pacific Rally Championship
2014 Won the JD power award for the 11th time. MRF wins the APRC Championship for the 6th time
2015 MRF breaks into Forbes India’s Super 50 list of the best companies in India.
2016 MRF wins the JD Power Award for a record 12th time in 16 years!
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Design and research of Tyres The Design process at MRF starts from the customer - inputs from individual customers are compiled by marketing and given to Corporate Technical MRF's R&D and Product Development Division or vehicle specific requirements are received from the OE customer. MRF's team of 300 engineers and scientists gives MRF its enormous strength in product design. Requirements received, a team now works on converting the customer input into a Design Concept. MRF uses cutting - edge technologies in predictive testing and design validation before it leaves the drawing board. These advances have significantly brought down the time to market for new designs. Advanced raw materials are tested and approved in our NABL accredited laboratories. MRF works closely with global suppliers in using the latest developments in materials across the globe. Our laboratories which have the very latest in testing equipment closely monitor the quality of the material going into our tyres at the time of approval and regularly after that.The prototypes for verification and validation testing are manufactured in one of MRF's 6 factories all of which are TS 16949/ ISO 9001 certified. The tyres then go through testing for confirming the architecture and a series of indoor testing to ensure that they
meet MRF's tight standards and also those required by the OEM or by any of the national standards like BIS/JIS/ETRTO/T&RA. Tyres are now handed over to the Vehicle Dynamics Group, who now validates the design on the vehicle. These tests are done at the test track in a series of manoeuvres at various speeds, pushing the tyres to the limits of its capabilities. MRF also tests tyres on fleets across the country to ensure that the tyres have endured successfully all the types of roads on which our customers travel daily. Race Tracks and Indian Roads are our laboratories. Only after this do we give any tyres to the customer - all global players manufacturing a global class of vehicles. MRF has been designing tyres this class of vehicles for more than a decade now. MRF tyres have met the demanding requirements of these vehicles, backed by an R&D team which is completely in-house and self reliant.
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concept note Everybody has had their sweet escapes, driving away in your cars cruising with minimal steering or unleashing the adrenaline in you and racing off in your motorbikes on a rainy day resistant to the slippery roads. Ever wondered whether those magic wheels which your automobile runs on has a unanimous success story behind it? Insert the keys of your vehicles into the ignition and start off your engines to venture into the past of the “MRF tyres”. Discover how a humble toy balloon manufacturing shack in Thiruvottiyur , Madras lured into manufacturing One of the world’s highest quality tyres. Join the Journey of K. M. Mammen Mappillai and his struggle to develop a company which is a truly remarkable multibillion legacy today. Be it the ZVTS tyres which has an Outstanding traction and
responsive braking capability, The VTM tyres which has a Superior tyre life and durability or The Wanderer Sport tyres which is for safe braking and for quiet and comfortable rides This exhibition covers all the varities of wheels which the company has produced in its lifespan of nearly 70 yrs. We aim in communicating the philosophy of the company as well as the time line and the story behind the macho man logo of the company through documentary films as well as 3D installations of the wheels used for Auto rickshaws, sedans, buses and motor bikes and airplanes, all displayed with audio effects. MRF’s passion for motorsports is seen through its involvement in racing, karting, rallying and various other motorsport events. A huge part of the exhibition will also pay homage to The MRF rallying team which
has won the prestigious FIA Asia Pacific Rally Championship twice and even in international championships. A 100 sqft room is absolutely rally themed with fancy wheels, racing trophies and racing helmets which the MRF company has manufactured and achieved; all displayed in a revolving motion. . The exhibition’s entry is through a tunnel where the visuals, which enables us to play customized video games themed to promote MRF Tyres and its features. The exhibition spread across an area of 1600 sq. ft. will include a rubber flooring and vehicles with special lighting on the MRF tyres popping out of the walls. So fasten your seat belts and expect the unexpected. Prepare your selves to be mesmerized by wheels.
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design brief We aim in communicating the philosophy of the company as well as the time line and the story behind the macho man logo of the company through documentary films as well as 3D installations of the wheels used for Auto rickshaws, sedans, buses and motor bikes and airplanes, all displayed with audio effects. MRF’s passion for motorsports is seen through its involvement in racing, karting, rallying and various other motorsport events. A huge part of the exhibition will also pay homage to The MRF rallying team which has won the prestigious FIA Asia Pacific Rally Championship twice and even in international championships. A 100 sqft room is absolutely rally
themed with fancy wheels, racing trophies and racing helmets which the MRF company has manufactured and achieved; all displayed in a revolving motion. The exhibition’s entry is through a wall where the visualsof Racing is displayed. The exhibition spread across an area of 1600 sq. ft. will include a rubber flooring and vehicles with special lighting on the MRF tyres popping out of the walls. So fasten your seat belts and expect the unexpected. Prepare your selves to be mesmerized by wheels.
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Ideation
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The entry wall be customised using photo mosaic prints of the MRF racers and race cars, black steel frames and black steel wired nets.The floor will be of rubber and the texture of the floor would be that of the surface of a tyre. The entry and exit will be divided by the macho man logo of MRF which will be made of the material black steel and the tyre which the macho man is
holding will made of rubber. The exhibition contains a room which pays homage to the MRF racing team. The main wall of the 100sqft room contains a monster truck which is stuck to the rugged mountain textured wall. Half cut tyres will be displayed on semi circular wooden tables and half cut cars will be displayed on the walls. A few cars with digital screen inside will be displayed
so that the viewers can play the personalised MRF video games with different options of MRF cars and tyres in built on it.The exhibition will also have tyre swings to relieve the childhood nostalgia and moving floors. Digital glass placed besides each car will contain the figure of the car and the visuals of the various different tyres and its look, fit and features on the car.
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exploration
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final rendition
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Digital glass
Moving platform
Moving platform
Digital glass
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elevation
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Cars suspended in the air using iron rods. Digital glass displaying each vehicle in different types of tyres visually.
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Black Steel frames
black steel nets
photo mosaic print of MRF racers
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The concept note will be presented on the first wall to the left entry of the exhibition.The frame used for the concept note will be made of a collage of number plates.
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reflective
note
I learnt the process of Designing an exhibition very effectively through this assignment. Lollita ma’am’s technique of giving us little assignments while teaching each of the elements of the design process simplified the process of learning for me. Thanks to manas sir , auto cad is no more my enemy.Before I had trouble in organising the huge amount of research I do , today thanks to all the knowledge I gathered from this semester I know exactly how to start with my research as well as how to carry on with it and organize it into a n exhibition.I learnt the purpose of design. How to understand the topic on which I’am researching on , how to explain ,describe, illustrate, explore and conceptulize the same. I learnt how to conduct a survey online as well as how to use the 3D modeling feature in auto cad.