Don't Take The Bait - Promo Booklet

DIVING DEEPER INTO WHAT LIES BENEATH

Don’t Take The Bait PRESS CONTACT

Caitlin O’Connor caitlin.elizabeth.oc@gmail.com +61 448 932 688

The media headlines show you one facet of sharks. ‘Jaws’ and ‘Monsters of the Deep’ are among many clichés that invoke fear to sell stories. The apex predators hunting style may be all you think about sharks if you listen to the news.

Dangerous human/shark encounters can happen when people use the ocean like a swimming pool. Beautiful, enticing waves and incredible fish attract recreational users. The reality is, the oceans apex predators have been keeping the seas clean since before the dinosaurs.

The oceans incredible power has evolved these massive creatures, and humans need to remember that sharks act on instinct rather than emotion.

With several recent shark bites, the apex predators are making the headlines more than ever. Out dated methods of netting, culling and drumlines provide a psychological reassurance for the fear. However,

SYNOPSIS there is a cost to the environment with these procedures as thousands of harmless creatures are caught in netting too.

Fear doesn’t keep everyone out of the water though. When some choose to face their conditioned fears and dive into the deep, the experience teaches them that the information in the media is a drop in the ocean compared to the beauty and wonder found undersea. Other ocean lovers have learned more respect from their shark encounters and been inspired to teach about the latest technology for shark protection which doesn’t harm the environment.

As sharks face their sixth near extinction from human behaviour, is it time to give nature a break and take responsibility for our own behaviour? Meet a couple of people who believe so.

FUN FACTS

FEATURED

Jabez Reitman Surfer

Matt Draper

Underwater Wildlife Photographer

STARRING Alice Forrest Marine Biologist

COLOUR

Steve the hammerhead shark as he plays with his fish buddies.

BEHIND THE SCENES

BEHIND THE SCENES

Produced By Caitlin O’Connor Caitlin O’Connor is passionate about ocean conservation and currently studying a Bachelor of Film at SAE Byron Bay. Her aim is to create awareness through documentaries, about what we can do to help the planet.

‘Dont Take the Bait’ is her first attempt at creating a film for change.

CREW Directed By Tania Rome Tania Rome is a student Filmmaker at SAE Byron Bay. Don’t Take The Bait is her first documentary. Besides films and writing, she is passionate about art and natural therapies and works as a Massage wwwTherapist. Currently she is working on her first book.

Graphic Designer: Megz Noel Director of Photography: Caitlin O’Connor Editor: Caitlin O’Connor Technical Information: Film Ratio: 16:9 Language: English Sound: Dolby Digital 5.1 Running Time approx. 5 Mins Country of Production: Australia Date of completion: May 2016

Lighting

Melissa Picone Tania Rome

Sound

Caitlin O’Connor Jevon Ellison Marnie Jean Mattias Perez Ousama Ayoub

Camera

Caitlin O’Connor Charly Hicks Coco Clark Megz Noel Tania Rome Taylor Van Essen

Special Thanks Sean Samer

FIND THE DIFFERENT TYPES OF SHARK

BASKING COOKIECUTTER HAMMERHEAD REEF WHALE

BLUE GOBLIN MAKO THRESHER WHITETIP

CARPET GREATWHITE MEGAMOUTH TIGER WOBBEGONG

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