Dsquared² born in Canada, living in London, made in Italy
Client Profile •
Client: Dan Caten & Dean Caten
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Profession: fashion designers and owners of Dsquared², an International fashion house
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The brothers are known for designing clothes and staging elaborate fashion shows. They design men's and women's apparel, footwear, fragrances, cosmetics and are venturing out in sportswear, for which they want to create a display in their store.
Inspiration
Concept •
The collection display is a (3x3) mt wall clock that represents time with the dress/accessory of the hour.
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Different sections (sportswear, evening wear) in the store are numbered in accordance to the clock display, making it convenient to the shoppers.
Design •
The display uses one of the walls of the store as the base for the clock.
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The hooks and numbers on the clock are made in shiny red Copper with a screw back that goes into the wall.
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The clothes and accessories can be hung either with a hanger or bare on these hooks. However, for shoes display there is a pipe which again screws into the wall.
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The clock mechanism is outsourced and is fixed onto the wall. The needles are in Copper and Silicon Rubber respectively. The use of rubber here represents the new sportswear collection.
(1x1) mt
(20x10)cm
(15x5)cm
(3x3)mt
Furniture Design
– Mehak Thakur Mannat Kaur Dhillon Fariza Izmukhanbetova