Michael Gross
310.490.2002 | mg@meknowingthetruth.com | meknowingthetruth.com
Career Objective: to meaningfully and boldly execute within media arts and brand marketing
Work Experience FREELANCE - CREATIVE DIRECTOR San Francisco, Sept ’18 — Present Me Knowing the Truth (Sole Proprietorship)
• Broadcast, music video, live action, animation and interactive executions
• Portfolio of award-winning, diverse campaign work spanning all budgets
• Extensive knowledge of campaign deliverables at every tier of media distribution
• International shoot and market experience (Australia, Central America, UK/EU)
TWITTER San Francisco, Sept ’16 — Sept ‘18 Creative Director - Music (Contractor) • Establishment and implementation of Twitter’s Brand Audio Guidelines & Music Marketing Playbook
• Music supervision, curation and licensing for all Twitter content
• Ideation and development of original brand content for marketing/communications
• Partnerships - Streaming, Live, Talent and Product
DROGA5 New York, Feb ’16 — Aug ‘16 Creative Director - Music (Contractor)
• Droga5 10th Anniversary “Festival D5X” - talent curation and artistic direction
• Business affairs and contractual negotiations for Event Talent
• Live event production and run of show
ALLSAINTS London, Jan ’14 — Dec ‘15 Global Head of Music & Brand Partnerships
• Management of global brand music strategy & communications
• Music Creative Director, Producer for AllSaints Studios music content, playlist, film, photo
• Partnerships established in Tech, Retail, Artist and Music to enhance brand audience
RDIO London, June ’13 — Jan ‘14 Music Supervisor | Creative Producer (Contractor)
• Curation/Supervision for Rdio's 'New Music Weekly' film project. New music inspires new art.
• Management of all music licensing for Rdio ‘New Music Weekly’ films for duration of project
• Creative Direction & Cost Consultant for original content initiatives
TBWA\CHIAT\DAY Los Angeles, July ’07 — June ’13 Integrated Senior Producer | Music Supervisor • Credits include Grammys, Nissan, Gatorade, Visa, Pepsi Co and Pedigree
• Production projects include: Broadcast, Long Form Content, Music Videos, Interactive & New Media • International shoot experience: Australia, Africa, Canada, Mexico and South America Education THE BOOKSHOP SCHOOL Los Angeles, CA 2007 – 2009 • Creatively driven, portfolio school with an emphasis in copywriting
UC BERKELEY Berkeley, CA 2000 - 2004 • Bachelor of Arts Degree in History of Art
• Member of the Cal Bears Div 1 Water Polo Team Skills and Interests
Key skills: international markets, broadcast production, integrated campaign, post production, film/media asset management, live events, music festivals, talent partnerships, team management
Adventure travel: UK/EU, South Africa, Nicaragua, Australia, New Zealand, Fiji, Taiwan, South Korea, BVI, Mexico
Interests: being a good dad, live music, vinyl, clean oceans, surfing, zombies, dim sum, Tarantino, burritos