carmela
GARCIA LAMMERS
605.690.9500 melag4@hotmail.com linkedin.com/in/melag http://melag4.tumblr.com twitter: @melag4
objective Pursue a career in account planning/connection planning and account management. skills
Sal es, M arketi ng & Pro m oti o n
Created a re-branding proposal for a local consignment boutique. The proposal t a r g e t e d a n e w , y o u n g e r t a r g e t a u d i e n c e a n d i n c l u d e d o n l i n e a d v e r t i s e m e n t s a n d newspaper promotions. Conducted interviews with women to dig into what the store could do.
Pro duct Pl ace m e nt
Presented a study on product placement, its effect on consumers and whether it is ethical or not. Interviewed industry specialists and conducted a survey with 100 people of all ages.
Tr a d i t i o n a l & E m e r g i n g M e d i a ( F a c e b o o k , Tw i t t e r, F o u r s q u a r e , B l o g g e r, P r e z i e , I s s u u )
D u r i n g m y s e m e s t e r a b r o a d , I k e p t a b l o g a b o u t e x p e r i e n c e s a n d p h o t o g r a p h s . T h e b l o g m o r p h e d i n t o a n o v e r a l l t r a v e l b l o g a f t e r r e t u r n i n g t o t h e U . S . T h e T u m b l r b l o g i s d e d i c a t e d to advertising campaigns, inspiration, design & projects in progress.
A t t h i s y e a r ’ s S o u t h D a k o t a A d v e r t i s i n g F e d e r a t i o n S t u d e n t D a y , t h r e e o t h e r s t u d e n t s a n d I w o r e t - s h i r t s w i t h Q R c o d e s l e a d i n g t o o u r L I n k e d i n p r o f i l e s . T h e t - s h i r t s r e c e i v e d a lot of recognition with professionals and garnered us student memberships.
education South Dakota State University – Brookings, South Dakota
B a c h e l o r o f A r t s ( F a l l 20 07 – E x p e c te d A u g u s t 2011) M ajor: Advertising Minor: Spanish Ac t i v i t i e s & h o n o rs: A d ve r t i s i n g Cl u b s e c reta r y, G l o b a l S t u d i e s Cl u b, A l p h a L a m b d a D e l ta (20 0 8), A l l S ta te J o u r n a l i s m (20 0 6), N Y A d We e k 201 0, S o u t h D a kota Adver tising Fe deration Student M ember Universidad de Murcia – Murcia, Spain
I S EP stu dy abro ad pro gram (Spring 2010)
C r e a t e d a p h o t o j o u r n a l i s m r e p o r t o n t h e n e i g h b o r h o o d I s p e n t s i x m o n t h s i n . T h e r e p o r t r e q u i r e d r e s e a r c h a b o u t t h e n e i g h b o r h o o d a n d i n t e r a c t i o n w i t h t h e l o c a l s i n o r d e r t o i n v o l v e t h e m w i t h t h e p h o t o s . ( h t t p : // i s s u u . c o m / m e l a g 4 / d o c s / f o t o r r e p o r t a j e _ f i n a l )
work experiences The UPS Store - Par t-time employe e - (Fall 2010 - Present)
Wo r k w i t h c u s to m e rs o n a d a i l y b a s i s to a i d t h e m i n s h i p p i n g, p r i nt i n g p ro j e c t s, c o p y i n g, e tc.
Daktronics Inc. - Keyfram e marketing stu de nt - (Fall 20 08 - Fall 2010)
Daktro nics spe ci alizes in bul ding indo o r and outdo o r e l e ctro nic displ ays. Keyfram e pro duces c u s to m c o nte nt s h ow n o n t h e d i s p l a y s. Wo r ke d o n d e ta i l o r i e nte d c o nte nt c re a t i o n g u i d e s a n d p u t to g e t h e r 4 0 0 o r m o re DV D k i t s d u r i n g e a c h s p o r t s e a s o n . Wo r ke d with account exe cutives in o rde r to make info rmati o n cl e ar to cli e nts.
H y - v e e S u p e r m a r k e t - C a s h i e r, t r a n s l a t o r, d e m o n s t r a t o r - ( F a l l 2 0 0 3 - S u m m e r 2 0 0 8 )
I nteracte d with customers on a daily basis and strengthene d my communication skills.
other Language
N ative Spanish spe ake r Computer Skills
M i c r o s o f t O f f i c e , A d o b e I n D e s i g n , P h o t o s h o p a n d I l l u s t r a t o r, i W o r k ( K e y n o t e ) , Tw i t t e r, B l o g g e r, Tu m b l r, F a c e b o o k , F o u r s q u a r e , i P h o t o Awards
4 A’ s M A I P F i n a l i s t , A l p h a D e l t a S i g m a H o n o r a r y S o c i e t y , A A F N S A C P a r t i c i p a n t
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