Selected Works Melanie Lo 2016–2018
Copyright
©
2018 Melanie Lo. All rights reserved. No part of this publication
can be reproduced, stored in a retrieval system, or transmitted in any form as well as any means electronic, mechanical photocopying, recording or otherwise without the permission of the express permission of the copyright holder. MELANIE LO Telephone / (510) 399-3478 Email / LANI@ MELANIEELO.ME Website / MELANIEELO.ME Course / SENIOR PORTFOLIO Term / FALL 2018 Instructor / MARY SCOTT ACADEMY OF ART UNIVERSITY SCHOOL OF GRAPHIC DESIGN AND DIGITAL MEDIA 79 NEW MONTGOMERY ST SAN FRANCISCO, CA 94105
Dedication Mom and Dad: Out of all the sacrifices you both have made in order for me to succeed in this game of life, watching me chase my endeavors was perhaps the hardest. Things would be sadly different if I pursued your guys’ dreams instead of my own. Thank you for trusting and letting me be, me. I love you both. Grandpa: Your kind words have been motivation to be a better version of myself. It took me a while to understand, but I finally got it. Remembering your spirit has pushed me to try things I never would’ve imagined doing before chasing my dream. Thank you so much for your guidance. Miss you, G. We did it!
Concept There are few things in design that are more subjective, or more significant, than the use of color. A color that can evoke one reaction in one person may evoke the opposite reaction in another, due to culture, prior association, or direct choice. With extensive research, careful consideration and refinements, this is my interpretation of colors within my projects.
Projects
01 02 03 04 Wilson Golf
Typography Manual
Sneakare App
Four Barrel Coffee
05 06 07 08 09 10 Strange Fruit Cookbook
Wealthsimple Extension
Elevate Cannabis
Out Of Here Store
WatchDog Identity
Red Stripe Beer
10
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NATURE OF INTERACTION
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Golf is simple but endlessly complicated. —Arnold Palmer
TERM
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FALL 2016
INSTRUCTOR
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KATHRIN BLATTER
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GOLF PACKAGING
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PACKAGING 01
SELECTED WORKS—MELANIE LO
Deliverables / 3 golf ball boxes
Solution / Golf is a competitive and leisurely sport. It began in 15th century Scotland, and is
Objective / Sharpen design approach by applying
played globally today. As of 2015, the United
skills to three–dimensional packages. Research
States holds 45% of golf courses and the rest of
the foundation of process and materials, in order
the world holds 55%. In brainstorming to design
to apply this information to design and build
around competitiveness and leisure, I chose Hawaii
packages and prototype templates.
as inspiration for the leisure aspect of the sport, while using interesting box templates as means to push boundaries for the Wilson brand.
01
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KATHRIN BLATTER
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GOLF PACKAGING
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PACKAGING 01
ho’oku’i
SELECTED WORKS—MELANIE LO
MEANS TO JOIN TOGETHER.
3
golf balls
WILSON.COM
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FALL 2016
FIRST QUALITY
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KATHRIN BLATTER
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GOLF PACKAGING
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PACKAGING 01
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FALL 2016
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KATHRIN BLATTER
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GOLF PACKAGING
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hau’oli
MEANS TO BE HAPPY.
WILSON.COM
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PACKAGING 01
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1
FIRST QUALITY
golf ball
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KATHRIN BLATTER
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GOLF PACKAGING
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PACKAGING 01
FIRST QUALITY
golf balls
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aloha
6
MEANS HELLO AND GOODBYE.
WILSON.COM
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PACKAGING 01
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FALL 2016
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GOLF PACKAGING
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PACKAGING 01
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GOLF PACKAGING
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NATURE OF INTERACTION
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Being mindful means being open, aware and present. —Akiroq Brost
TERM
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SPRING 2016
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DAVID HAKE
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TYPOGRAPHY HOW-TO
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TYPOGRAPHY 02
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Deliverable / Typography How-To Book
Solution / Mindfulness is a mental state achieved by focusing one’s awareness on the present moment,
Objective / Focus on integrating systems, page
while calmly acknowledging and accepting one’s
and paragraph aesthetics and contexts. Transform
feelings. With a concept so abstract, I took the
text into visually engaging communications that
challenge of creating a typographic manual out of
highlight and amplify meaning. Topics include
it. Typography and it’s mechanics takes an endless
grids, legibility, typography expression and the
amount of energy to refine and perfect—this is
integration of visual imagery.
similar to teaching our conscience of awareness. As humans, we are always progressing—much where a design is never finished.
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TYPOGRAPHY HOW-TO
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TYPOGRAPHY 02
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TYPOGRAPHY HOW-TO
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TYPOGRAPHY HOW-TO
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TYPOGRAPHY HOW-TO
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TYPOGRAPHY 02
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DAVID HAKE
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TYPOGRAPHY HOW-TO
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NATURE OF INTERACTION
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I have as many pairs of sneakers as I have shoes. —Alyssa Reiner
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SPRING 2017
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SARAH SEWARD
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SNEAKARE
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NATURE OF INTERACTION
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Deliverable / Service via mobile application
Solution / Cleaning shoes is not a one-size-fitsall task. Cleaning supplies used on high heels,
Objective / Design a service through a mobile
dress shoes, and boots would not necessarily be
application. Research and design strategies
used on sneakers. With the extensive research and
that align with a brand of design communication
interviews, my data showed that sneaker-only care
solutions. Analyze how research and audience
service is a narrow business and often seen as a
understanding creates a successful interactive
clean-it-yourself culture. This became an exciting
project to enhance user experience with a brand.
chance to design around my idea of a service app that offered cleaning and/or restoring sneakers, walk-in service, and pick up and delivery service for the average person to avid sneaker collector.
03
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SPRING 2017
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SNEAKARE
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NATURE OF INTERACTION
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SARAH SEWARD
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SNEAKARE
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NATURE OF INTERACTION
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SNEAKARE
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NATURE OF INTERACTION
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SNEAKARE
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NATURE OF INTERACTION
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SNEAKARE
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NATURE OF INTERACTION
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Sneakare
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SARAH SEWARD
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SNEAKARE
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NATURE OF INTERACTION
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NATURE OF INTERACTION
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SNEAKARE
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NATURE OF INTERACTION
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SNEAKARE
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NATURE OF INTERACTION
SELECTED WORKS—MELANIE LO
Coffee makes us serious, dreadful and philosophical —Johnathan Swift
TERM
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FALL 2016
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KATHRIN BLATTER
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COFFEE PACKAGING
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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PACKAGING 01
SELECTED WORKS—MELANIE LO
Deliverables / 9 count single-serve instant
Solution / With coffee, the possibilities are
coffee grounds and box
nearly endless. We can choose our blends, how fine we want our grounds, how we prepare our cup in the
Objective / Sharpen design approach by applying
mornings, and what packaging we want to purchase
skills to three– dimensional packages. Research the foundation of process and materials, in order to apply this information to design and build
it in. After much exploration in coffee shops and grocery stores, I didn’t find a wide market for single-serve instant coffee grounds. To address
packages and prototype templates.
this gap, I considered sustainable packaging and paid admiration to a brand that proudly stands for the countries they import their coffee beans from.
04
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PACKAGING 01
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COFFEE PACKAGING
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PACKAGING 01
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FALL 2016
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COFFEE PACKAGING
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PACKAGING 01
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FALL 2016
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COFFEE PACKAGING
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PACKAGING 01
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FALL 2016
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KATHRIN BLATTER
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COFFEE PACKAGING
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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PACKAGING 01
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FALL 2016
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KATHRIN BLATTER
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COFFEE PACKAGING
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PACKAGING 01
SELECTED WORKS—MELANIE LO
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FALL 2016
INSTRUCTOR
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KATHRIN BLATTER
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COFFEE PACKAGING
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NATURE OF INTERACTION
SELECTED WORKS—MELANIE LO
Even the bitterest of fruits have sugar in them —Terry A. O’Neal
TERM
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SPRING 2017
INSTRUCTOR
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ARIEL GREY
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COOKBOOK
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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TYPOGRAPHY 03
SELECTED WORKS—MELANIE LO
Deliverable / Cookbook
Solution / In an American grocery store, apples,
Objective / Focus on relevant cultural and social topics by integrating typographic systems, page
bananas, strawberries, grapes, and blueberries are commonly found in the produce area. Southeast Asian markets supplies fruits that are considered
and paragraph aesthetics and contexts. Transform
exotic, meaning those that wouldn’t be found in the
text into visually engaging communications that highlight and amplify meaning. Topics include the use of grids, hierarchy, typographic expression
American stores. Lychee, dragonfruit, longan, and durian are just a few fruits I grew up eating, but others find rather unorthodox. I designed a cookbook
and the integration of visual imagery.
for people curious about these “strange” fruits and how to prepare them.
05
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SPRING 2017
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ARIEL GREY
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COOKBOOK
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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TYPOGRAPHY 03
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SPRING 2017
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ARIEL GREY
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COOKBOOK
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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TYPOGRAPHY 03
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SPRING 2017
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ARIEL GREY
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COOKBOOK
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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TYPOGRAPHY 03
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SPRING 2017
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ARIEL GREY
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COOKBOOK
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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TYPOGRAPHY 03
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SPRING 2017
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ARIEL GREY
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COOKBOOK
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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TYPOGRAPHY 03
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ARIEL GREY
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COOKBOOK
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NATURE OF INTERACTION
SELECTED WORKS—MELANIE LO
Marijuana is fuel for a creative mind —A.K. Kuykendall
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SPRING 2017
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CHRISTINE GEORGE
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ELEVATE CANNABIS
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94
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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PACKAGING 02
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Deliverables / Cannabis-infused edibles, tea,
Solution / With Proposition 64 passing in
tinctures, matches, and pre-rolls
California in 2016, it was the perfect time to give the current marijuana brand market a face
Objective / Create a branding concept and apply
lift. The current market is saturated with high-
to three-dimensional designs. Utilize a marketing brief and research to develop designs that visually help reinforce the brand. Emphasis is placed on effective use of typography, hierarchy, aesthetics and images, and thought of sustainable materials.
looking mascots and relying on forest colors. The plant means more than that. Every individual experiences their high differently, good or bad. In a positive light, the feeling resembles euphoria, a breath of air, and the feeling of floating. I designed a cannabis brand around the idea of feeling elevated in wide, open spaces.
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CHRISTINE GEORGE
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ELEVATE CANNABIS
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PACKAGING 02
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CHRISTINE GEORGE
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ELEVATE CANNABIS
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PACKAGING 02
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PACKAGING 02
In compliance with California H&S code 11362.5 (Prop 215 and SB 420) Do not drive & keep away from children.
loose leaf tea PURPL E ME AD OWS
energy
500mg
PSYCHO ACTIVE
CBDA:THC
awake
1 canister = 500mg CBDA:THC
MEDICAL USE ONLY
SATIVA BLEND
can info
Brew 1/2 tsp in hot water. Wait 3-5 minutes. Wait 2 hours before a second brew to consume.
serving info
DIRECTIONS
1/2 teaspoon = 50mg CBDA:THC
SELECTED WORKS—MELANIE LO
NET WT. 1.8oz (50.4g)
TERM
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PACKAGING 02
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ELEVATE CANNABIS
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PACKAGING 02
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ELEVATE CANNABIS
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PACKAGING 02
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ELEVATE CANNABIS
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PACKAGING 02
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ELEVATE CANNABIS
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PACKAGING 02
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CHRISTINE GEORGE
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ELEVATE CANNABIS
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NATURE OF INTERACTION
SELECTED WORKS—MELANIE LO
Dogs speak, but only to those who know how to listen. —Orhan Pamuk
TERM
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FALL 2017
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GORDON MORTENSEN
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WATCHDOG
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BRANDING FOR STRATEGIES
SELECTED WORKS—MELANIE LO
Deliverables / Brand identity manual via tablet,
Solution / There are service applications designed
stationery, and business card
to take care of our dogs when we are not able to. Walking, babysitting, boarding, grooming, and even
Objective / Create an identity system across a
play dates are offered. While observing the mobile
variety of traditional and digital media for
application market, I noticed there isn’t an all-
a specified company or organization. Explore
inclusive service app for our dogs and ourselves.
the similarities, differences, challenges and
Along with that thought, I wondered if we could let
opportunities between branding various types
our beloved pets help others in need of guidance,
of companies such as from product-driven or service-driven companies to non-profit companies.
or companionship for the day. These observations lead me to create a service app idea where our pets help take care of us while we take care of them.
07
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GORDON MORTENSEN
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WATCHDOG
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BRANDING FOR STRATEGIES
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GORDON MORTENSEN
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WATCHDOG
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BRANDING FOR STRATEGIES
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GORDON MORTENSEN
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WATCHDOG
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BRANDING FOR STRATEGIES
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WATCHDOG
WATCHDOG TERM
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FALL 2017
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GORDON MORTENSEN
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WATCHDOG
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BRANDING FOR STRATEGIES
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GORDON MORTENSEN
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WATCHDOG
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BRANDING FOR STRATEGIES
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GORDON MORTENSEN
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WATCHDOG
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BRANDING FOR STRATEGIES
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FALL 2017
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GORDON MORTENSEN
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WATCHDOG
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134
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
CLASS
»
NATURE OF INTERACTION
SELECTED WORKS—MELANIE LO
Jamaican pride in a brown bottle. —Unknown
TERM
»
FALL 2017
INSTRUCTOR
»
JACQUES ROUSSOW
PROJECT
»
BEER PACKAGING
135
136
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 03
SELECTED WORKS—MELANIE LO
Deliverables / 4 beer flavors and 6-bottle case
Solution / Jamaica is known for their upbeat nature, laid-back locals, and vibrant parties on the beach
Objective / Investigate the market and brand of a product line through it’s packaging. Topics include market research, brand development, product study, photography, and illustration usage. Analyze and evaluate existing packaging systems as they relate to target audiences and marketplace.
during the day and night. However, the packaging for Jamaican beer don’t showcase any of these qualities. After much online and in-store research, Jamaican beer brands display a masculine label design. This observation gave me the idea of using Jamaica’s vibrant personality as inspiration for my designs.
08
TERM
»
FALL 2017
INSTRUCTOR
»
JACQUES ROUSSOW
PROJECT
»
BEER PACKAGING
137
140
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 03
142
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 03
144
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 03
SELECTED WORKS—MELANIE LO
TERM
»
FALL 2017
INSTRUCTOR
»
JACQUES ROUSSOW
PROJECT
»
BEER PACKAGING
145
150
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 03
SELECTED WORKS—MELANIE LO
TERM
»
FALL 2017
INSTRUCTOR
»
JACQUES ROUSSOW
PROJECT
»
BEER PACKAGING
151
SELECTED WORKS—MELANIE LO
TERM
»
FALL 2017
INSTRUCTOR
»
JACQUES ROUSSOW
PROJECT
»
BEER PACKAGING
153
156
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
CLASS
»
NATURE OF INTERACTION
SELECTED WORKS—MELANIE LO
The money you make is a sign of the value you generate. —Idowu Koyenikan
TERM
»
SPRING 2018
INSTRUCTOR
»
PHIL HAMLETT
PROJECT
»
WEALTHSIMPLE
157
158
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
VISUAL SYSTEMS 02
SELECTED WORKS—MELANIE LO
Deliverables / Social media campaign and
Solution / While I was scrolling through news on
data-budgeting journal
my commute, I stumbled upon an alarming article about millennials and their finances. As of 2016,
Objective / Explore and research a socially current topic of interest. Apply refined knowledge of typography, composition and meaningful image structures to integrated communication projects. Emphasis is placed on concept development, design compositions, and creating meaningful solutions
only 16% of millennials, between the age of 23 and 37, have $100,000 saved. (Consumer News and Business Channel, 2018) This left me in the 84% of millennials sitting in a financial crisis. To address this situation, I designed a brand extension for Wealthsimple, a mobile investment
for complex communication problems.
app geared towards millennials.
09
TERM
»
SPRING 2018
INSTRUCTOR
»
PHIL HAMLETT
PROJECT
»
WEALTHSIMPLE
159
160
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
VISUAL SYSTEMS 02
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
PHIL HAMLETT
PROJECT
»
WEALTHSIMPLE
161
162
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
VISUAL SYSTEMS 02
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
PHIL HAMLETT
PROJECT
»
WEALTHSIMPLE
163
164
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
VISUAL SYSTEMS 02
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
PHIL HAMLETT
PROJECT
»
WEALTHSIMPLE
165
166
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
VISUAL SYSTEMS 02
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
PHIL HAMLETT
PROJECT
»
WEALTHSIMPLE
167
168
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
VISUAL SYSTEMS 02
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
PHIL HAMLETT
PROJECT
»
WEALTHSIMPLE
169
170
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
VISUAL SYSTEMS 02
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
PHIL HAMLETT
PROJECT
»
WEALTHSIMPLE
171
172
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
VISUAL SYSTEMS 02
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
PHIL HAMLETT
PROJECT
»
WEALTHSIMPLE
173
174
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
VISUAL SYSTEMS 02
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
PHIL HAMLETT
PROJECT
»
WEALTHSIMPLE
175
176
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
CLASS
»
NATURE OF INTERACTION
SELECTED WORKS—MELANIE LO
Across the sea of space, stars are other suns. —Carl Sagan
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
177
178
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
Deliverables / 4 private labels of kitchen,
Solution / Three designers and I were tasked to
lifestyle, survivalist, and food packaging.
create a conceptual retail store line around the idea of space exploration. Earth is about to be
Objective / In a collaborative manner, develop
declared uninhabitable and scientists found a
an effective design strategy and market brief.
new planet for us to move to. We chose to build
Engage in peer learning activities to develop a
upon four categories of products. Extensive
comprehensive brand matrix, sub-brand system and effective line extensions for packaging products. Create compelling and engaging packaging through the use of various package templates, materials,
research and thought was put into the products’ sustainability, mobility, inventiveness, and placement on new Earth. Time to get Out Of Here.
typographic sensitivity, hierarchy, photography, and comprehensive prototyping.
10
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
179
STORE BRANDS
PARENTING BRAND
x CONCEPTUAL STORE BRAND
Private Labels
Store or Private Brand
LIFESTYLE
OOH IS A STORE BRAND
KITCHEN SURVIVALIST FOOD
Target Audience 16-60yrs MEN & WOMEN
Key Adjectives EXPLORATION FAMILIAR USP Out Of Here (OOH) is partnering with SpaceX to supply consumers with specific categories of earth-bound goods, curated with thought, for exploration on a new Earth.
180
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO PRIVATE LABEL BRANDS
Department
Slogan
LIFESTYLE
EARTH STYLE, OUTER SPACE
Key Adjectives
Takeaway
FAMILIAR INNOVATIVE
ENRICH YOUR SPACE
USP Non-essential products that are carefully curated, high-quality, and derived from sustainable sources.
Department
Slogan
HOME
THE HOME, HOW YOU WANT IT
Key Adjectives
Takeaway
WELCOMING RUSTIC
CURATE EXPERIENCE
USP A brand encompassing linens, cleaning supplies, dinnerware, and cookware.
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
181
182
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO PRIVATE LABEL BRANDS
Department
Slogan
SURVIVALIST
EXPLORATION AND SURVIVAL
Key Adjectives
Takeaway
STRONG BRIGHT
LEARN TO COEXIST
USP High-quality outdoor goods adapted for the obstacles that new Earth brings.
Department
Slogan
FOOD
FOR YOUR BELLY AND YOUR HEART
Key Adjectives
Takeaway
SUSTAINABLE MINDFULNESS
RELEARN HOW WE EAT
USP A food brand focused on instructing consumers to reuse their sustainable packaging and regrowing their food.
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
183
184
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
185
186
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
187
188
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
189
190
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
191
Proto Department
Slogan
Group Members
LIFESTYLE
EARTH STYLE,
MELANIE LO JENNY ZHANG RACHEL SHRADER JERRY CHIANG
Key Adjectives FAMILIAR INNOVATIVE
OUTER SPACE Takeaway ENRICH YOUR SPACE
USP Proto covers a variety of items from tech to tinctures to clothing. It eases the transition between life previously on Earth to the new by providing updated comforts.
x
192
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
Objective – Research what embodies a lifestyle
Approach – With endless in-store trips and online
brand and apply to Out Of Here’s sub-brand, Proto.
research, the team determined that Proto should
Find intriguing structures while keeping a familiar
be a lifestyle brand–a line for non-essential
feel to products that humans are accustomed to.
items. The items range from high quality fashion clothing to cosmetics to smart electronics. Life on new Earth should not be all work and no play.
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
193
194
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
195
Proto Department
Slogan
Group Members
LIFESTYLE
EARTH STYLE,
MELANIE LO JENNY ZHANG RACHEL SHRADER JERRY CHIANG
Key Adjectives FAMILIAR INNOVATIVE
OUTER SPACE Takeaway ENRICH YOUR SPACE
USP Proto covers a variety of items from tech to tinctures to clothing. It eases the transition between life previously on Earth to the new by providing updated comforts.
x
196
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
Objective – Research what embodies a lifestyle
Approach – With endless in-store trips and online
brand and apply to Out Of Here’s sub-brand, Proto.
research, the team determined that Proto should
Find intriguing structures while keeping a familiar
be a lifestyle brand–a line for non-essential
feel to products that humans are accustomed to.
items. The items range from high quality fashion clothing to cosmetics to smart electronics. Life on new Earth should not be all work and no play.
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
197
x
198
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
199
x
200
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
201
202
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
203
x
204
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
205
Kins Department
Slogan
Group Members
HOME
THE HOME, HOW
MELANIE LO JENNY ZHANG RACHEL SHRADER JERRY CHIANG
Key Adjectives WELCOMING PRESENCE
YOU WANT IT Takeaway CURATE EXPERIENCE
USP Kins is a brand encompassing linens, dinnerware, cleaning supplies, and cookware. The line is designed to have items felt handpicked–nothing that would break the bank, but things won’t break no matter what.
x
206
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
Objective – Design a kitchen line for life on new
Approach – With endless in-store trips and online
Earth. Consider what stays on the first Earth, what
research, the team determined that Proto should
can be trnasported, price points on Earth and the
be a lifestyle brand–a line for non-essential
new Earth and what’s ready to be available there.
items. The items range from high quality fashion clothing to cosmetics to smart electronics. Life on new Earth should not be all work and no play.
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
207
208
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
Objective – Design a kitchen line for life on new
Approach – With endless in-store trips and online
Earth. Consider what stays on the first Earth, what
research, the team determined that Proto should
can be trnasported, price points on Earth and the
be a lifestyle brand–a line for non-essential
new Earth and what’s ready to be available there.
items. The items range from high quality fashion clothing to cosmetics to smart electronics. Life on new Earth should not be all work and no play.
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
209
x
210
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
211
Kins Department
Slogan
Group Members
HOME
THE HOME, HOW
MELANIE LO JENNY ZHANG RACHEL SHRADER JERRY CHIANG
Key Adjectives WELCOMING PRESENCE
YOU WANT IT Takeaway CURATE EXPERIENCE
USP Kins is a brand encompassing linens, dinnerware, cleaning supplies, and cookware. The line is designed to have items felt handpicked–nothing that would break the bank, but things won’t break no matter what.
x
212
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
Objective – Design a kitchen line for life on new
Approach – With endless in-store trips and online
Earth. Consider what stays on the first Earth, what
research, the team determined that Proto should
can be trnasported, price points on Earth and the
be a lifestyle brand–a line for non-essential
new Earth and what’s ready to be available there.
items. The items range from high quality fashion clothing to cosmetics to smart electronics. Life on new Earth should not be all work and no play.
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
213
214
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
Objective – Design a kitchen line for life on new
Approach – With endless in-store trips and online
Earth. Consider what stays on the first Earth, what
research, the team determined that Proto should
can be trnasported, price points on Earth and the
be a lifestyle brand–a line for non-essential
new Earth and what’s ready to be available there.
items. The items range from high quality fashion clothing to cosmetics to smart electronics. Life on new Earth should not be all work and no play.
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
215
Taiga Department
Slogan
Group Members
SURVIVALIST
EXPLORATION
MELANIE LO JENNY ZHANG RACHEL SHRADER JERRY CHIANG
Key Adjectives
AND SURVIVAL Takeaway
STRONG BRIGHT
LEARN TO COEXIST
USP Taiga provides outdoor goods to serve any purpose an explorer may need and the obstacles new Earth brings. The products feel familiar like all other OOH products, but are curated with progression and advancement in mind.
x
216
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
Objective – Design a kitchen line for life on new
Approach – With endless in-store trips and online
Earth. Consider what stays on the first Earth, what
research, the team determined that Proto should
can be trnasported, price points on Earth and the
be a lifestyle brand–a line for non-essential
new Earth and what’s ready to be available there.
items. The items range from high quality fashion clothing to cosmetics to smart electronics. Life on new Earth should not be all work and no play.
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
217
x
218
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
219
x
220
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
221
x
222
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
223
224
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
225
Füd Department
Slogan
Group Members
FOOD
FOR YOUR BELLY
MELANIE LO JENNY ZHANG RACHEL SHRADER JERRY CHIANG
Key Adjectives SUSTAINABLE MINDFULNESS
AND YOUR HEART Takeaway RELEARN HOW WE EAT
USP Füd focused on teaching consumers to reuse their sustainable packaging and regrowing their food. All materials make up of glass for sustainability and corn-derived plastic for compost. Nothing goes to waste on new Earth.
x
226
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
Objective – Design a kitchen line for life on new
Approach – With endless in-store trips and online
Earth. Consider what stays on the first Earth, what
research, the team determined that Proto should
can be trnasported, price points on Earth and the
be a lifestyle brand–a line for non-essential
new Earth and what’s ready to be available there.
items. The items range from high quality fashion clothing to cosmetics to smart electronics. Life on new Earth should not be all work and no play.
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
227
228
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
Objective – Design a kitchen line for life on new
Approach – With endless in-store trips and online
Earth. Consider what stays on the first Earth, what
research, the team determined that Proto should
can be trnasported, price points on Earth and the
be a lifestyle brand–a line for non-essential
new Earth and what’s ready to be available there.
items. The items range from high quality fashion clothing to cosmetics to smart electronics. Life on new Earth should not be all work and no play.
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
229
x
230
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
231
x
232
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
233
234
PROJECT
»
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
COURSE
»
PACKAGING 04
SELECTED WORKS—MELANIE LO
Objective – Design a kitchen line for life on new
Approach – With endless in-store trips and online
Earth. Consider what stays on the first Earth, what
research, the team determined that Proto should
can be trnasported, price points on Earth and the
be a lifestyle brand–a line for non-essential
new Earth and what’s ready to be available there.
items. The items range from high quality fashion clothing to cosmetics to smart electronics. Life on new Earth should not be all work and no play.
TERM
»
SPRING 2018
INSTRUCTOR
»
TOM MCNULTY
PROJECT
»
CONCEPTUAL STORE
235
Thank You
Family and Friends: I never thought I would have so many individuals rooting for me throughout my journey. I want to thank every soul who’s been there for me on the sideline and, finally, at the finishing mark. I am infinitely grateful and humbled. Creative Solutions Team: Lisa Caplan, Shani Lyons, Justin Sadoian, Nicole Leong, Gilda Harger, Jeff McMillan, and Elaina Garvin. I wouldn’t be the humbled designer I am today if it weren’t for your creative wisdom, support, and persistence with me. Instructors: Scott Rankin, David Hake, Christine George, Ariel Grey, Jacques Roussow, Sarah Seward, Amy Broadbent, Erin McAdams, Megumi Kuyama, Tom McNulty, Phil Hamlett, Shawna Chan, Brian Minards, Gordon Mortenson, Mary Scott
Melanie Lo Colophon
Telephone / (510) 399-3478 Email / LANI@ MELANIEELO.ME Website / MELANIEELO.ME
CONCEPT / COLOR WITHIN REASON Typography / SPACE MONO Software / ADOBE CREATIVE SUITE CC
Course / SENIOR PORTFOLIO Term / FALL 2018 Instructor / MARY SCOTT
Photography / JEFF MCMILLAN JEFFMCMILLANPHOTOGRAPHY.COM Stock Photography / UNSPLASH.COM
ACADEMY OF ART UNIVERSITY SCHOOL OF GRAPHIC DESIGN
Printing & Binding / BLURB.COM
AND DIGITAL MEDIA 79 NEW MONTGOMERY ST SAN FRANCISCO, CA 94105
Cover Stock / IMAGE WRAP MATTE FINISH Text Stock / 100# MOHAWK SUPERFINE UNCOATED
SELECTED WORKS—MELANIE LO
—Alyssa Reiner
TERM
»
SPRING 2017
INSTRUCTOR
»
SARAH SEWARD
PROJECT
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SNEAKARE
239
240
PROJECT
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
CLASS
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NATURE OF INTERACTION