Melanie Ronquillo 2014 Portfolio

melanie ronquillo

/ we s t m i c h i ga n g r a p h i c d e s i g n a r c h i ve s / P r o moti o na l we b s i te

O b j e c t i v e To create an engaging

user experience that solves a problem that exists in society.

s o l u t i o n Answering the question “What’s for dinner?” by providing users with an experience that defies the assumption that cooking health needs to be difficult and expensive.

A u d i e n c e Couples 25-45; Single Women 25-45 who enjoy cooking

united kitchen 1

Expe ri ence design

U ni te d Ki tc h e n te ac h e s b e g i n n e r c h e fs

how to cook delicious,

healthy, local meals that are served in a communal dining atmosphere. What exactly does that mean? It means that United Kitchen gives the community the basic skills that they need to know to cook tasty meals, without feeling any pressure.

All of the ingredients used are local and all recipes take less than an hour to complete. We want you to take the skills you learn here home, so you can enjoy a great meal even on your busiest of nights.

C o l o r & Te xt u re pale t t e Pa n to n e B l ack 2 U

Pa n to n e 1665 U

Pa n to n e 383 U

Pa n to n e 258 U

R e c l ai m e d Pine

Red B rick

melanie ronquillo

/ uni te d ki tc h e n / e xp e r i e nc e d e s i g n

research

1

To create the best user experience, we went to highl y recomended eateries in the Grand Rapids area. We rated them based on the five senses in the areas of entry, engagement, exit, and extension. We then applied the best of these experiences to United Kitchen.

entry

R e s ta u r a n t 01 ) Entrance 02) Engagement

2

03) Exit 04) Extension

F e e l W e l c o m e Warm lighting and

A s k s o m e q u e s t i o n s United Kitchen

natural textures welcome customers, making them feel as if they were visiting a friend.

wants to eliminate stigma that people have about healthy cooking, so the staff wears customizable uniforms to create a more relaxing atmosphere that embraces personality.

j o i n t h e c o n v e r s at i o n Communal dining is the core of United Kitchen because it ties people together while they eat food that’s all local. More secluded dining is available for those who don’t want to be as chatty.

b e c o m e R e : U n i t e d United Kitchen values their customers, so a rewards system is set up as a thank you for those who continue to take cooking lessons. Lessons become cheaper every 5 classes that are attended.

Re:United members get the privileged of knowing the meals that will be served a week before the public.

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R e s ta u r a n t E x p e r i e n c e

01) Entrance 02) Communal Dining 03) Coffee Station 04) Bar Seating

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05) Main Kitchen 06) Cooking Class Kitchen 07) Cooking Class Seating

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3 2

neon signage A combination of channel and tube lighting are used to invite customers to a new experience that has the comfort of familiarity.

melanie ronquillo

/ we s t m i c h i ga n g r a p h i c d e s i g n a r c h i ve s / P r o moti o na l we b s i te

Local Ingredients All local ingredients are used to ensure guests that any food that’s used in United Kitchen can be in their own cupboards as well.

cooking p r e p e r ati o n To make for a fast, fun cooking lesson, United Kitchen prepares the ingredients that you will be using in a way that excites the senses.

Measured out ingredients help cut down on the cooking time so customers can enjoy their creations faster.

artifacts

s a lt & p e p p e r s h a k e r s Customers can mix up meals at home with a little spice and creativity.

m u g s Coffee and tea stay warm in United Kitchen’s mug-ware.

c u t t i n g b o a r d s Stumps create a great cutting surface, letting chefs get messy in the kitchen.

S e r v i n g b o w l s To help share the United Kitchen experience UK has serving bowls that can be used from the customers own kitchen.

melanie ronquillo

/ uni te d ki tc h e n / e xp e r i e nc e d e s i g n

Business system United Kitchen’s business system includes letterhead, envelope, coaster business card, recipe card and menu; creating touch-points throughout the user experience.

engagement

u s e l o c a l g r u b Using local food not only gives back to the community, but lets customers know that the food prepared at United Kitchen can be made in their own homes.

l e a r n a l i t t l e Cooking lessons cover anything from making pasta to cutting techniques.

e n j o y y o u r m e a l After guests make

w r a p i t u p To bring the United

their meal, they get to sit back and enjoy their food that they’ve made without any of the clean-up that comes along with being in the kitchen.

Kitchen experience home, guests are given a recipe card of the meal that they created and a randomized recipe on the back of the receipt to replicate their experience at home.

dining The food that customers have crafted is then served at a communal table, reinforcing the fact that quality healthy food isn’ t difficult to make.

melanie ronquillo

/ we s t m i c h i ga n g r a p h i c d e s i g n a r c h i ve s / P r o moti o na l we b s i te

c o o k & l o c at e

l a n d i n g p a g e

dine

united

COOK DINE UNITE

WELCOME TO THE UNITED KITCHEN

= COOK = DINE UNITE

Where we put a fresh spin on cooking.

COOK

= DINE =

UNITE

L O C AT E

L O C AT E

We love it when people come dine at the United Kitchen but what we really love is people coming to us to learn how to cook meals they have had here.

This week we are featuring meals with ingredients ranging from brook trout caught in Lake Superior to colorful vegetables of the fall season. You will simply fall in love with each and every one of our dishes, we promise!

BRAISED PORK OSSO BUCO

BRAISED PORK OSSO BUCO

COOK DINE = UNITE =

L O C AT E

Come create tasty memories with us either in our kitchen or our dining area.

It's a blast, but don't take our word for it just look at the posts below.

RECENT POSTS

with R I G AT O N I and

S E A S O N A L V E G E TA B L E S

West Michigan pork and locally grown carrots and onions Braised for 2 hours in white wine, rosemary, and thyme

ROAST SALMON

with

CARROT BUT TE R

and

ROAST SALMON

S E A S O N A L V E G E TA B L E S

with the

and

STEAK FRITES

with

S E A S O N A L V E G E TA B L E S

S E A S O N A L V E G E TA B L E S

STEAK FRITES

GARLIC CHIVE BUTTER

with

GARLIC CHIVE BUTTER

Local beef from west river farms Sliced and served with thick-cut fries

BROOK TROUT with W I L D R I C E and

S E A S O N A L V E G E TA B L E S

Wild brook trout caught in Lake Superior Lightly brushed with garlic butter and rosemary

S E A S O N A L V E G E TA B L E S

Wild brook trout caught in Lake Superior Lightly brushed with garlic butter and rosemary

UNITED KITCHEN | Telephone: 1•906•613•8462 | E-mail: info@unitedkitchen.com | Copyright © 2013

E V E R YO N E

CARROT BUT TE R

Wild Chinook salmon caught in Lake Michigan Served with local carrots, onions, and green beans

BROOK TROUT with W I L D R I C E and

We provide

with

Wild Chinook salmon caught in Lake Michigan Served with local carrots, onions, and green beans

Local beef from west river farms Sliced and served with thick-cut fries

A L L O W U S T O I N T R O D U C E O U R S E LV E S

with R I G AT O N I and

West Michigan pork and locally grown carrots and onions Braised for 2 hours in white wine, rosemary, and thyme

UNITED KITCHEN | Telephone: 1•906•613•8462 | E-mail: info@unitedkitchen.com | Copyright © 2013

UNITED KITCHEN | Telephone: 1•906•613•8462 | E-mail: info@unitedkitchen.com | Copyright © 2013

RIGHT SKILL SET

Every person has the ability to create and enjoy healthy and delicious meals. We offer fun and easy classes in an engaging atmosphere to awaken the chef inside everyone.

= COOK = DINE UNITE

L O C AT E

We love it when people come dine at the United Kitchen but what we really love is people coming to us to learn how to cook meals they have had here.

BRAISED PORK OSSO BUCO

with R I G AT O N I and

S E A S O N A L V E G E TA B L E S

West Michigan pork and locally grown carrots and onions Braised for 2 hours in white wine, rosemary, and thyme SIGN UP HERE TO LEARN HOW TO MAKE THIS D AT E :

NAME:

O Tues. October 8 at 6:00PM

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O Wed. October 16 at 7:30PM O Thurs. October 10 at 6:00PM O Fri. October 18 at 7:30PM

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o u r fe atu re d d ish th is we e k

UNITED KITCHEN | Telephone: 1•906•613•8462 | E-mail: info@unitedkitchen.com | Copyright © 2013

We

BELIEVE

in the power of

COMM U NIT Y

It all starts with you. We love meeting new people and seeing familiar faces. This is how tradition is formed, join the family!

OU R OPE N CONCE PT K I TCH E N se e th e a c tio n b e h in d th e co u nte r

We

PRIDE

ourselves on using

LOCAL PRODUCTS

Using local products is important to us. Its good for the economy, community, andallows us to give you the freshest experience possible.

Cook dIne unIte

= l o C at e

Web experience

=

Meeting new people and making friends is sort of our thing. Well cooking too but non-the-less we would love to meet you or answer any questions you have.

Phone

1•906•613•8462

+

emaIl

info@unitedkitchen.com

Lexington BLvd

Lake MaRsHaL dR

address

2375 Lexington Boulevard Grand Rapids, MI 49503

Mobile Experience 1 ) l a n d i n g p a g e gives an overview of United Kitchen, the beliefs of the objective

of the restaurant, and invites user tobe a part on the United Kitchen community.

RoLand ave

follow us

twiiter.com/UnitedKitchen Watson st

to n

2 ) C o o k lists out the menu items that are being prepared for the week. Once a

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user clicks on the item, they can then see the ingredients used to make the recipe, class times that the meal is prepared during, and gives users the opportunity to sign up for the class if they so choose.

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*

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ContaCt InformatIon

To create the best user experience, United Kitchen’s web experience is targeted at helping users become part of the UK community.

unIted kItChen | telephone: 1•906•613•8462 | E-mail: info@unitedkitchen.com | Copyright © 2013

3 ) L o c at e Once the user has signed up for a class, they then recieve a thank you confirmation email. If users need directions, they can use the map provided or contact UK. 4 ) d i n e for those who want to eat at United Kitchen, but let someone else do the cooking, the prepared dishes that will be served that week are available to view.

5 ) u n i t e The community is extended through United Kitchen’s blog. Here, a news feed of photos from customers is featured, letting customers know how much they are valued.

ROAST SALMON with

CARROT BUT TER

and

ROAST SALMON SEASONAL

V E G E TA B L E S WILD CHINOOK SALMON

WELCOME TO THE UNITED KITCHEN Where we put a fresh spin on cooking!

and

SEASONAL

caught in

WILD CHINOOK SALMON

caught in

LAKE MICHIGAN

mo b i l e cwith o o k local served

COOK DINE UNITE

CARROT BUT TER

V E G E TA B L E S

LAKE MICHIGAN

m o b i l e l a n d i n g p a g e 

with

carrots, onions,

mo b i l e dwith ine served

and green beans

local carrots, onions, and green beans

BRAISED PORK OSSO BUCO

BRAISED PORK OSSO BUCO

with

R I G AT O N I

and

with

SEASONAL

R I G AT O N I

and

SEASONAL

V E G E TA B L E S

V E G E TA B L E S

West Michigan pork and locally grown carrots and onions

West Michigan pork and locally grown carrots and onions

Braised for 2 hours in white wine, rosemary, and thyme

Braised for 2 hours in white wine, rosemary, and thyme

A L L O W U S T O I N T R O D U C E O U R S E LV E S

We provide

E V E RYO N E

with the

RIGHT SKILL SET

Every person has the ability to create and enjoy healthy and delicious meals.

We offer fun and easy classes in an engaging atmosphere to awaken the chef inside everyone.

Roast salmon with

carrot but ter

and

seasonal

mobile uni te

v e g e ta b l e s Wild chinook salmon

caught in

lake michigan

served with local carrots, onions, and green beans

BRaised PoRk osso Buco d at e :

We

BELIEVE

in the power of

COMMUNIT Y

It all starts with you. We love meeting new people and seeing familiar faces.

This is how tradition is formed, join the family!

O O O O

Tues. October 8 at 6:00PM Wed. October 16 at 7:30PM Thurs. October 10 at 6:00PM Fri. October 18 at 7:30PM

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PRIDE

ourselves on using

LOCAL PRODUCTS

us. Its good for the economy, community, andallows us to give you the freshest experience possible.

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and 17

seasonal 18

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Using local products is important to

15

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21 Tues.

22 23 October

25 26 at246:00PM

Wild chinook salmon 27

28

29

lake michigan

30

31

n a m e : ______________________________________________ _______________________________________________________

BRaised PoRk W s m t th osso Buco

oc tob er 2013 n u m B e R o F P e o P l e : ________

email:

1

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5 $ 60

_______________________________________________________ 8 9 10 11 6 7 12

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n a m e : ______________________________________________

n u m B e R o F P e o P l e : ________

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PHone #: ( ________ ) ________ - _____________

Reservation Complete!

siet sculBom

melanie ronquillo

/ we s t m i c h i ga n g r a p h i c d e s i g n a r c h i ve s / P r o moti o na l we b s i te

O b j e c t i v e To redesign and improve Sylvania light bulb packaging

s o l u t i o n Give a deeper meaning to light bulb buying by having Sylvania sponsor the non-profit organization, Solar Sisters.

A u d i e n c e Parents of young children

sylvania 2

sponsorship design

To g e t p e o p l e e xc i te d a b out l i g ht b ul b s ,

they need to do more

than provide light. To accomplish this for Sylvania, users are interacting with a game and playing for a purpose. Solar Sisters helps African women become independent by selling lamps.

Sylvania supports Solar Sisters by selling night light light bulbs.

By doing this Sylvania is helping light nights at home and in Africa.

Building a deeper meaning behind Sylvania will create brand loyalty behind a product that is typically bought out of necessity.

C o l o r & pro du ct pale t t e c m y k 00 93 72 00

c m y k 02 84 83 00

c m y k 00 68 96 00

c m y k 99 95 38 35

c m y k 34 00 35 00

S6 led light bulb

melanie ronquillo

/ s y lva n i a / s p o n s o r s h i p d e s i g n

helping a cause

entrepreneur sells l amps Solar Sisters helps empower women by giving them a way to support their

mi c r o - i nve s tme nt s e e d c a p i tol

c u s t o m e r s p ay f o r l a m p s People need light, so customers buy lamps from Solar Sister entrepreneurs.

This person helps make the vision happen. Their $500 investment gives hope to one Solar Sister entreprenur.

e n t r e p r e n e u r p ay s f o r l a m p s The commission that the women make from selling lamps is recycled into their business in hopes that it will grow.

entrepreneur earns a commission t o s u p p o r t h e r fa m i ly

Both the seed investor and entrepreneur reap the benefits of lamp sales.

SYLVANIA LED n i g h t l i g h t BULBS Sylvania will sell night light bulbs to help endorse Solar Sisters foundation. Solar Sisters provides women in Africa with brighter futures and brighter nights with solar lamps. Sylvania wants to help light Africa and local communities after the sun sets. Creating this connection between Sylvania and Solar Sisters will add brand loyalty to a standard product.

mo b i l e a p p l i c ati o n To resonate with users, a mobile application is used to help people give more to the Solar Sisters foundation. The better scores that users get, the more money that they dontate.

o b j e c t i v e match three of the same color light orbs in a row to remove them from the board.

l i g h t m e t e r the more shots made without making a match, the dimmer the light orbs get, making it harder to match the colors

l i g h t s o u t if six orbs are shot without making a match or the orbs touch the bottom of the screen, the game is over!

PL AY ER

SCORE

DON AT ED

1

3

4

Scores emphasize the amount of money that was donated with each play and what that will turn into over a years time. This helps users invision the long term goals that they are investing their time into.

S h a r in g s c or es after game play gets

c o m p e t i t i o n Users can create an

other people involved and users excited about their involvement with Sylvania and Solar Sisters.

account or sign in with Facebook to compete with other users and aim to be the top donator.

melanie ronquillo

/ s y lva n i a / s p o n s o r s h i p d e s i g n

O b j e c t i v e   To re-brand a successful company that could excel farther with improved branding and web presence

s o l u t i o n   I chose a company that has quality product, solid core values, and implemented a branding system that reflects their quality and heritage

A u d i e n c e   Waterford community

members of all ages

HOMEMADE

SINCE 1976

custard corner 3

B r a n d R e - s ta g i n g

C u s ta r d C o r n e r s t r i v e s t o

provide the community with quality

food and service. They have been a local favorite throughout the decades and continue to serve with pride. By providing Custard Corner with an identity, web presence, and an updated experience, they will be able to have a stronger connection with the community and enhance their business. Custard Corner proves that great desert can be a community activity by providing customers with a variety of quality custard options.

C o l o r & Te xt u re pale t t e H e ritag e Green

Mi n t

Cone K haki

Va n i l l a

C ustar d

Waf e r Cone

melanie ronquillo

/ C u s ta r d C o r n e r / B r a n d r e s ta g i n g

core values

w o r k e t h i c Custard Corner loves to provide first time jobs for young community members, so instilling good honest work ethic is key.

c o m m u n i t y Employees and customers alike are all a part of the Custard Corner family.

q u a l i t y Using the best ingredients

S e r v i c e Custard Corner keeps it old

and original recipes despite rising costs keep Custard Corner’s high quality standards.

fashioned by taking orders with pen and paper.

signage To keep the integrety of the original signage and heritage of Custard Corner, the new signage continues to combine a cone and typography. The color choice is similar, but a moderized option to the blue that Custard Corner had been using.

The o rig inal sig nag e didn’t embrase the quality service that Custard Corner brings to the community.

HOMEMADE

SINCE 1976

lo g o e xplo rat io n

1/2 OF F CO N E S O N D AY

melanie ronquillo

/ C u s ta r d C o r n e r / B r a n d r e s ta g i n g

Menu To improve readability, in hopes to make lines move faster, a menu with graphics and an alphabetical toppings list is to the right of the ordering window.

business System A cover letter, envelope, and business cards were created to help share their message to employees and customers.

melanie ronquillo

/ C u s ta r d C o r n e r / B r a n d r e s ta g i n g

O b j e c t i v e To redesign a poorly

positioned product or service that has promising potential

s o l u t i o n I created packaging that emphasized the cultural roots behind the craft of the products that Ziyad sells.

A u d i e n c e Men and Women 25-45 who

are interested unique foods

ziyad brand 4

Pa c k a g i n g d e s i g n

Z i ya d B r a nd b ega n i n C h i c ago

making pita bread catering to the

Middle Eastern ethnic community, meaning that their food is authentic. To showcase this homemade quality and community commitment, their packaging needs to reflect their core values and American-Mediterranean personality.

C o l o r & Te xt u re pale t t e c m y k 9 0 8 6 5 0 67

c m y k 36 89 4 6 17

c m y k 00 91 42 00

c m y k 40 32 99 06

c m y k 02 0 0 3 4 0 0

Gold Foil

melanie ronquillo

/ z i ya d b r a nd / Pac k agi ng de s i gn

packaging To create a more authentic feel Medeterranian colors, patterns, and textures were added to the packaging. Emphasis was shifted from the Medeterranian termonology being a primary element to a secondary element to make it easier for users to understand what they are buying.

Th e o rigi nal packagi ng didn’t em-

brase the heritage behind the products of Ziyad Brand.

Q ua r t e r ly Magazine A quarterl y magazine features recipes according to season and gives customers the opportunity to stock up on Ziyad Brand food.

T h e o r i g i n a l C ata l o g l acks

legibility and is onl y avail able in digital form. Giving users a more legible and tactile catalog that gives detailed information would add tryst to the brand.

melanie ronquillo

/ z i ya d b r a nd / Pac k agi ng de s i gn

O b j e c t i v e To create a P&G cleaning product that is authentically green.

s o l u t i o n A brand that resonates with the belief of P&G as well as the target audience’s life-style, in turn creating strong brand loyalty.

A u d i e n c e College females ages 18-25,

first time cleaning product buyers; New mothers ages 20-35

peachy clean 5

Expe ri ence B randi ng

C l e a n i n g i s a b o u t k e e p i n g p e o p l e h e a lt h y .

Why would we wash

our clothes with products that aren’t safe enough to touch?

Peachy Clean is P&G brand that aims to keep people clean and healthy with Eco-friendly laundry products. Peachy Clean is a full experience brand that reaches out to users with many touch points, making a lasting connection and brand loyalty.

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c m y k 02 3 6 3 2 0 0

c m y k 03 1 4 8 8 0 0

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c m y k 36 00 13 00

l ac e fabric

melanie ronquillo

/ peachy clean / experience b randing

packaging To relate to users, Peachy Clean packaging has a handmade feel. The crafty nature of the packaging makes for a laundry system that is just as much decoration as it is for cleaning. l a u n d r y D e t e r g e n t To keep it

simple, users add a half a scoop per load. The jars are re-usable for later uses!

L a u n d r y s o f t e n e r The laundry

softener keeps clothes static free with half a scoop per load. s ta i n r e m o v e r Users gently massage the stain remover onto set or fresh stains, then throw in the wash when they’re ready to do laundry.

U n s c e n t e d   For those who prefer to leave the peach out, our unscented line is a great alternative.

melanie ronquillo

/ peachy clean / experience b randing

business System A coverletter, envelope, and business cards were created to help Peachy Clean share their message to employees and customers alike.

artifacts

s o a p s c o o p Measuring the amount of

fabric softener and detergent is made easy with a soap scoop

s c r u b b r u s h For stains that are hard to remove, gently massage stains with the scrub brush.

t- s h i r t s Laundry day is laid back, so comfortable t-shirts are a must.

m o b i l e c a s e Users can use a Peachy Clean phone case while checking up on the Peachy Clean blog.

h a n g e r s Every girl deserves to be

d r a w e r p o t p o u r r i In case users

proud of her closet, so Peachy Clean makes closets special with beautifully crafted hangers.

want an extra punch of peach scent, small potpourri pillows are made to fit dresser drawers.

melanie ronquillo

/ peachy clean / experience b randing

O b j e c t i v e   To create a promotional website that makes the greater Grand Rapids area aware of and gives them the opportunity to get involved with the West Michigan Graphic Design Archives

s o l u t i o n   To work in collaboration with a team of designers, writers, and clients to create a site that explains the cause behind the Archives in a way that is clear, concise, and lets the heritage of West Michigan speak for itself.

A u d i e n c e   Anyone who wants to learn,

be inspired, inspire others, understand, or appreciate design.

graphic design archives 6

P r o m ot i o n a l w e b s i t e

Th e g r a p h i c d e s i g n a r c h i ve s p r e s e rve s we s t mi c h i ga n ’ s l e gac y.

Designers that created work before the computer era are starting to donate and throw away their collections. The Graphic Design Archives strives to preserve the legacy that West Michigan has and make it accessible to be public through a digital and with the hopes of a physical archives. Our team promoted this archives by creating a website that explains their mission, all people involved, how it’s being implemented and how people can join the cause.

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Up John

Herman Mi l l e r

W e st e r n Mi U n iv e rsit y

F r e n ch Pap e r

B ru n swick

melanie ronquillo

/ we s t m i c h i ga n g r a p h i c d e s i g n a r c h i ve s / P r o moti o na l we b s i te

discovery To best meet the needs of users, a full understanding of West Michigan design is was critical. That information was then applied to the user paths to create a fitting user experience for all.

user paths

DESIGN PROFESSIONAL

DESIGN EDUCATOR

DESIGN s t u d e n t

Ian Siegal, 32 years old

Paul Anderson, 47 years old

Bailey Sanders, 20 years old

Designer, Firebelly Design (4 years)

Professor, Western Michigan University (5 years)

Graphic Design Student, Western University (2 years)

Why does Ian want to support the archive?

Why does Paul want to support the archive?

Why is Bailey excited about the Graphic Design Archives?

Enrich their own work by gaining a deeper understanding of WM history

Donate to the archive

Build a better personal reputation in the design community

west michigan design 1) sma rt West Michiganders design things that are user centered, logical, and planned. Giving purpose to all elements of the design is key.

2 ) c l a ssi c West Michigan design is both current and classic, meaning it is interesting and compelling, while keeping a touch of simplistic elegance.

3 ) w itty Although design is meant to communicate, it’s still meant for people. Keeping a light hearted nature that evokes emotion is an underlying element to West Michigan design.

Support and preserve design history

Find more ways to get involved with the design community

Gain public and physical (promotional goods) recognition

Preserve and support design history

Share design archive with students

Learn about the archive on her own or from instructor

Inspire them to use this as a design resource

Share this resource with other people

Discover ways to network and get involved in WM design community

Learn from projects and techniques of pre-computer design

Find archives to be a useful supplement to her classes

WHAT

WEST MICHIGANDERS HAVE DESIGNED SOME COOL STUFF.

what

WHY

HOW

why The West Michigan Graphic Design Archives GATHERS,DOCUMENTS, PRESERVES & SHARES

the best examples of work comissioned, created and produced by individuals and organizations in WEST MICHIGAN.

how for whom

WHY

we have a rich heritage worth preserving.

by whom

HOW

WHAT ARE THE ARCHIVE S?

FOR WHOM

Direction 2 - holDing posters

WHO

W H AT

WHY

HOW

FOR WHOM

© graphic design archives 2013

CO NTAC T

THE WEST MICHIGAN GRAPHIC DESIGN ARCHIVES

All the user has to do in this direction is scroll downward to reveal the content of the site.

GATHERS, DOCUMENTS,

PRESERVES &

SHARES by

the best examples of graphic design work commissioned, created, or produced

connections

Relating to getting hands on the work and making a personal connection to the pieces, this direction shows someone holding the posters indicating the main sections of the content.

what

It’s comIng. Are you reAdy?

INDIVIDUALS & ORGANIZATIONS in

WEST MICHIGAN

Scroll down to begin

A ARON DR APLIN F I EL D N OT ES 2 0 01

T H E W ES T M I CH I G A N GR A P H I C D ES I GN A R CH I V ES G AT H ERS , D O CU M EN TS , P RES ERV ES , A N D S H A RES T H E B ES T E X A M P L ES O F GR A P H I C D ES I GN WO RK CO M M IS S I O N ED, CRE AT ED, O R P R O DU CED BY I N D I V I DUA LS A N D O RG A N IZ AT I O NS I N W ES T M I CH I G A N .

The Archives will make both physical ar tifacts and digital representation s available to design professionals , educators , st udents , bu siness people, and others interested in the r ich legacy of graphic design , paper manufact ure, and pr inting in West Michigan .

“

Direction 1 - brochure The idea is to create a handson experience by putting the information into an actual booklet and allowing users to flip through it.

WHAT

This effect may be done in the form of video or stop motion where all the user has to do is scroll downward to flip through still frames of the content.

WHY

R I CH LEG ACY OF G R APH I C D E S I G N

”

The design work included in the Archives will represent signif icant © graphic design archives 2013 / WH O cont r ibution s to the evolution of the graphic design discipline; the work will interest, excite, in spire, int r igue, and educate. It ha s met a need , solved a problem , or sold an idea , product, ser vice, or event. It is likely to have received recognition f rom national design organization s . Whenever possible, the Archives will include not only f inished products , but also the stor ies behind and evidence of the design , development, and production .

I N T ERES T, E XCI T E , I NSCO P I RE , NTAC T I N T R I GU E , A N D EDU CAT E

When f ully developed , the Archives will of fer a facilit y with a galler y for exhibition s of work f rom the per manent collection and feat ure

GRAPHIC DESIGN ARCHIVES

What

Why

How

W H AT

For Whom

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Execution of the photography will involve actually placing is the West Michigan Graphic Design Archives? a brochure on top of actual pieces that will be going intoThe West Michigan Graphic Design Archives gathers, documents, preserves, and shares the best examples of graphic design work the archive. commissioned, created, or produced by individuals and organizations in West Michigan. The Archives will make both physical artifacts and digital representations available to design professionals, educators, students, businesspeople, and others interested in the rich legacy of

HOW

graphic design, paper manufacture, and printing in West Michigan.

BEST EXAMPLES

FOR WHOM

The design work included in the Archives will represent significant contributions to the evolution of the graphic design discipline; the work will interest, excite, inspire, intrigue, and educate. It has met a need, solved a problem, or sold an idea, product, service, or event. It is likely to have received recognition from national design Whenever possible, the Archives will include not only Yellow indicator shows whereorganizations. finished products, but also stories behind and evidence of the design, to start the experience as well development, and production. as indicating opportunities to interact with the brochure. V I S I O N When fully developed, the Archives will offer a facility with a gallery for exhibitions of work from the permanent collection and feature new acquisitions—as well as current work in West Michigan. The vision includes collaborative space for designers and design classes; it is envisioned as accessible and hospitable

CO NTAC T / WH O

© graphic design archives 2013

to the public.

Prototy pi ng To best capture the essence of West Michigan design, we completed many rounds of prototypes before choosing the visual direction of the WMGDA.

melanie ronquillo

/ we s t m i c h i ga n g r a p h i c d e s i g n a r c h i ve s / P r o moti o na l we b s i te

Background Video To connect users with the work, a background video with people manually moving the work is used. This illudes to the fact that the work will be physically available and was created before the digital era. To acomplish this, the following were concidered: A c c e s s i o n i n g The work was evenly

spread in color and client, making for a well balanced video.

L i g h t i n g to emphasize the colors in the

work, a white background was used and balanced by correct lighting.

F i l m i n g practing the speed and flow of the passing of work lead to a seamless video.

E d i t i n g to speed up the video, Premier

was used to smooth out any human error and compress file size for the best web experience.

story board

S t o r y B o a r d The eight frames to the right represent the work that the Archives will be featuring. The top image is what it looks like to film the video and the bottom is what the video looks like.

melanie ronquillo

/ we s t m i c h i ga n g r a p h i c d e s i g n a r c h i ve s / P r o moti o na l we b s i te

main navigation

We s t mi c h i ga nde r s have de s i gne d s o m e p r e t t y c o o l s t u f f. An

overview of the Archives and hands on action with the work aim to get users excited for the upcoming Archives.

h ow wi l l th e y ac h i e ve th i s g o a l ? Sharing the plan of action as

to how the Archives will be implemented builds trust.

w h at i s t h e g r a p h i c d e s i g n a R c h i v e s ? Further detail of the

Archives is given to entice users

w h y g r a p h i c d e s i g n ? Background

is given to express the passion and drive behind this innitiave.

for whom is the archives a va l u a b l e r e s o u r c e ? Listing the

Wh o i s b e h i n d th i s e xc i ti ng n e w r e s o u r c e ? Giving recognition to

way people use the Archives creates a welcoming atmosphere.

those who have played a valuable part to the Archives and inviting those who are interested creates a community.

extension Extension is important to keep people involved and to spread the word of the Archives.

S h a r e w i t h Fa c e b o o k An overview of the Archives and hands on action with the work aim to get users excited for the upcoming Archives.

S h a r e w i t h T w i t t e r Sharing the

G e t i n v o lv e d Because the West

M a i l c h i m p was used to help the users on the front and back end of the opperation. MailChimp makes signing up easy for those who want to help and has great organization for those who are contacting the volunteers.

Michigan Graphic Design Archives needs volunteer involvement to get off the ground, the WMGDA has indicated the help that they need in hopes that people will join in their efforts.

plan of action as to how the Archives will be implemented builds trust.

responsive West Michigan Graphic Deisng Archives is meant to reach a plethora of people, so it’s optimized for multiple devices devices. desk top & laptop are optimized by

having different video sizes and quality, to create the best video experience. Large monitors feature more of the work to create a more engaging experience. tablet & mobile are optimized by

having smaller and more imagery.

melanie ronquillo

/ we s t m i c h i ga n g r a p h i c d e s i g n a r c h i ve s / P r o moti o na l we b s i te

thank you