Melanie Ichigo Sugiura Thesis 1 . Fall 2011 Jane M. Pirone
Description of the issues The problem in the real world right now, most people rely on medication for most of their health problem. Medication is not always a bad thing to take, but have anyone really thought of fixing their issue by actually changing they’re own diet? Eating healthier, or eating a specific type of food that will cure certain problems. That also goes for skin/beauty problem as well. By changing your diet, usually it will affect skin trouble, which might fix it by the habit of what you are eating. Beauty problems are also something you can cure by using certain food as a product. Bye bye chemical medication, bye bye plastic surgery, and no more pain. Why don’t we try the natural way fixing it with organic food products? There are so many food products that we can’t actually imagine that these things that were surrounding us in our kitchen could help cure your problem.
Background – Reason for the project The reason I chose this particular topic was the idea of the word “natural beauty.” Natural beauty is something everyone has or can have. Since our generation is surrounded with so many “products” that can fix anything so easily, but most things aren’t really good for our health or skin. I also have a personal problem with skin trouble. I realized my problem does come from certain food that I eat, and the unhealthiness schedule I go through everyday in my life. I recently was looking at a particular website, where it told me how I can maybe fix my diet habit or at least to improve on my health, without spending and going to a nutritionist to figure my diet plan, or taking unhealthy diet pills and all. I’ve tried few of the menu that this certain website introduced, and not exaggerating it really helped. This is when it popped into my head how natural food product can really help your health. After few weeks I concentrated on a certain problem I had and eating a certain type of fruit that can maybe help cure my problem. It actually helps! Of course not 100% but once you get the hang of the diet plan and keep doing it as a daily lifestyle I think this can become close to 100%.
Target Audience My targeted audience in general can be for all ages and any gender. This type of topic usually only gets females’ attention so I would probably be concentrating on more the female aspects than male aspects. Specifically I want to concentrate on ages 18-30 young female adults. This reason is that, 18 is when we usually start college, and usually most females say they start having problems with their health and skin once they start going to college. Because of lack of sleep, partying, drinking, smoking, eating unhealthy, not eating, no exercise, and you can go on and on with the list. So I wanted to make an book or application for young adults where they can look up some tips for them easy and something that is easy to do and accessible too. Especially now in these days most young female adults, they are very lazy in so many ways, by having something so convenient on a ipad or iphone or any Smartphone, they can just whip it out and figure if there’s any way to fix their problem by using anything they have in the fridge. So no one has to go out and go grocery shopping.
The Product By helping young female adults with their health in an easier way, I’ve thought of creating an iPhone application. Majority of people do have iPhones or Android in these days, they use it as like its their baby. Creating an application I thought would catch more attention and easy accessible for people in these days, especially the lazy ones. The application will include many types of recipes where it will also help you get information based on if it’s a seasonal product or the information based on that specific food like, what types of problem it will cure or help, how it helps, like a dictionary. You would enter into the application as you fill in an information based on yourself and will be saved into your phone and once you filled it out, it would take you to a page where you can choose, your choice or the application picks for you. If you click on the Your Choice, it would take you to a selection of choices on how you want to research. It’ll give you several categories and from that it you can choose specific things you need help on and it will give you the choices. If you choose the one that application chooses for you, it will just give you things that are based from your information you filled in the beginning. It’s a very simple application, but has so much information that it will help everyone with their health so they can live longer and healthier!
The Point The point of this project I want people to understand is that, I’m not trying to say “medication” “drugs” are bad for you, more like they do help cure peoples problem. The key to natural remedies are that its obviously naturals, but its something you can do in your daily life with no hesitant like keeping track of your time so you won’t miss your pill, or you can’t eat or drink certain things because your taking that particular drugs. Food is food and you can mix anything basically with it you don’t have to worry about anything, just eat like you normally do, but just remember to know what your eating, that’s the only important thing you need to remember! If you follow the application your good to go and it’s a fun, easy way to get healthy and fix your problems.
NATURAL BEAUTY ENCYCLOPEDIA •
My first prototype • a online booklet (on issuu).
NATURAL BEAUTY CARD •
Second prototype •
cards that has instructions on “how to make your own natural face mask.” (which this is a printed format)
The Name of the Application & Typography
IPHONE APP
IPHONE APP
MY FIRST THESIS IDEA
NATURAL BEAUTY
Melanie Ichigo Sugiura Thesis 1 . Fall 2011 Jane M. Pirone
Natural Natural Beauty... how would you define that word? Would you take it as more a “natural” point of view or “beauty” point of view? How do males think of the word “Natural Beauty” differently from females? My thesis project will be based on a book called “The World Changing” where this book is like an encyclopedia about so many topics. My book will be based on the format of this book, and to create a book based on how “Natural Beauty” can help in our daily lives. I would include certain plants or flowers and explain each one of them, and explain how it can help your health or beauty, so guys can look at it as a health guide but girls can look at as a beauty guide. This book will also include on the information I got form my survey and to explain how “natural beauty” is defined and how people think about it.
Concept
Beauty
something that doesn’t require anything and just your TRUE self
My target audiences are concentrated more on “students” in schools. I chose them as my target because our lifestyle patterns are very unstable and that ruins our health especially and then it comes to our beauty, which includes, skin trouble the most. Overall this project also can be a target for anyone, since it’s a very open theme and what we all need in our daily lives. When you hear the word “Natural Beauty” everyone just assumes that word only goes for females, but NOPE, it’s also something that a male can answer and think about as well. My point is to bring and let anyone participate in this topic
MIND MAPPING & IDEAS
I started off with 20 ideas, and then ended up with 3 ideas, and then one, which became “Natural Beauty” 2 ideas I had before picking “Natural Beauty” as my main theme was one, Flower two, Cigarettes. I realized how those two can actually become part of my main topic “Natural Beauty” after doing my Popplet (Mind Mapping)
Popplet
Mini Project #1: Survey
I created two surveys. One for Femal and the other for Male. Since there are some specific questions you can’t really ask the Male’s so i had to split the survey into two. I had 48 Females and 24 Males that did my survey.
Result
The results i ended up with the survey was that females and males has very different opinions in “Natural beauty” but i did also get similar answers as well from both genders. The interesting information i got was probably how everyone defines “Natural Beauty” some people gave me answers based on “nature” but some people also gave me the basic answer based on “beauty.” For Male i got some answers that i wasn’t really expecting them to give me which were a lot more detailed then females. I though this survey explains very well how this topic can be for both genders but they take it in different ways and thoughts about it.
Mini Project #1: Survey
•Being beautiful without any makeup on •Beauty that hasn’t been tainted, no cosmetic surgery, no makeup . •Beautiful on the inside and out •A beauty that is understated. Not standing out and screaming for attention, but simply exudes a certain boldness that naturally draws attention.
Question #1(both gender) : How would you define “Natural Beauty”? ANSWERS from FEMALES
•Someone who does not need to artificially enhance herself (makeup, hair styling, dieting) for others (strangers, friends, family) to think she is beautiful. •Simple acceptance and embracing of body, land, or spirit
•What’s within and not your outer appearance. someone who isn’t superficial but is real •Confidence, strength, kindness, nature, honesty, active, no make up •just myself, it depends on what people love themselves •Natural beauty comes from a genuine smile. •is when people see you true naked bare skin. •Beauty in a natural state, without any need of thick concealment to a point where they might look notably different with and without.
Mini Project #1: Survey
Question #1(both gender) : How would you define “Natural Beauty”?
Mini Project #1: Survey
Question #2(both gender) : What’s the first thing that comes up to your mind when you hear the word “Natural Beauty”? (it can be a place, person, or a thing)
ANSWERS from FEMALES
ANSWERS from MALES •No make up, earth tone colors, no vivid colors, natural hair, reflecting back on material beauty
•Great personality and at least some good looks, with no plastic surgery
•Natural Beauty is somebody’s ability to be comfortable with themselves at all times no matter what
•Natural Beauty is a girl who doesn’t need so much make-up to make her look attractive, she is beautiful inside and out.
•Being able to be happy with yourself regardless of outside features •Beauty without enhancements •Natural beauty is someone who is confident in themselves and does not need makeup or to hide behind anything to feel and look beautiful. •something beautiful unaltered by man •the qualities that make someone more attractive than they are on the outside
•Natural Beauty is the inner beauty of a person, be it their personality, their attitude and such things like that. •The complexion of a girl and her body type. Admittedly I probably fit my tastes into societal norms.
•Organic cosmetics, less makeup, beautiful without makeup, no pretension, simple
•Organic food •Natalie Portman
•Aging gracefully without any plastic surgery. •The woods •Bare skin •Flowers •Clean face •Models •The Ocean.
•Beautiful mountain side with lots of wild flowers •A baby is it’s purest form of Natural beauty
•A hippie (girl) •Audrey Hepburn •Good personality •Mountains in Colorado springs
•Forest, woods, and ocean. pretty much anything that is nature related •Aveeno, nature, water
Mini Project #1: Survey
Question #3(both gender) : Do you think “Natural Beauty” is for... ANSWERS from FEMALES
Mini Project #1: Survey
Question #3(both gender) : Do you think “Natural Beauty” is for... ANSWERS from MALES
Results: FEMALE only: 21% MALE only: 0% BOTH: 79%
Results: FEMALE only: 27% MALE only: 0% BOTH: 73%
Female only Male only
Female Only Male Only Both
Both
Mini Project #1: Survey
Question #4 (female only) : Are you scared to show your “natural” face? (no make up)
ANSWERS from FEMALES
Yes, Why? •I’ve been wearing make up for a long time, I can’t say I’m scared, but I’m afraid people would treat me differently. •Insecure •Imperfections/blemishes, bare face always looks tired •Usually, although I am comfortable without makeup at home, I wouldn’t really go out without at least something. I’m TOO DAMN OLD!
•Everyone knows me with make up on •I feel self-conscious without make up, I’m more used to wearing makeup than not. •Depends where I am physically. In Los Angeles, where I’m from, beauty is demanded, accepted, and bodies are judged more critically. I go to school in the middle of no where...it almost seems impractical there
Mini Project #1: Survey
Question #5 (female only) : Do you think “Natural Beauty” can be with make up? Why?
ANSWERS from FEMALES
Yes, Make up
No, Make up
•If its not too much
•Because make up isn’t natural
•Yes, Naturally being beautiful usually means being beautiful inside out. I think it shows physically when people are fake inside. •Definitely. eye make up, foundation, lip color, etc. that matches your skin tone and personality •In terms of makeup, natural beauty can be a title for enhancing what is already there. Natural is another word for genuine. Makeup is not altering one’s beauty but complementing. •It can be made to look natural
NO MAKE UP Results: YES: 27% NO: 73%
•Enhanced, not created. YES NO
•You can just use naked tones as the color palette, it’ll look like you don’t have makeup on when you do. •There is a makeup called natural makeup •Make up helps what is already there
•Make up is an assessory. •That’s why its called “natural” •It is being added to its natural form. It modifies, changes •Because you’re using something fake to acquire beauty •Takes away from natural features
MAKE UP REULTS: YES: 77% NO: 23% Yes, Make up No, Make up
Mini Project #1: Survey
Question #6 (both gender) : Do you think yourself “Natural Beauty�?
FEMALE Results: YES: 63% NO: 38%
YES NO
YES NO
MALE Results: YES: 54% NO: 46%
Mini Project #2: Making my own face mask
Created several types of masks that i have researched online and created with natural things, or things you have in the kitchen in your daily life.
Mini Project #2: Making my own mask The Results i ended up with the face mask I created was that using natural products can actually help your skin very well. I especially like the honey and milk face mask. In the beginning it did feel a little awkward because it kept dripping to my mouth and of course it is edible and tasted so sweet that it just didn’t feel right tatsing, “the mask” but overall after putting it on for 10 minutes, my face became very soft and was moisturized that it was glowing. The other face mask were the same, its just the honey and milk was the most successful one for my skin.
Face Mask #1: Yogurt Face Mask What you need: Any Plain Yogurt Steps: 1.Scoop some yogurt into your hand. (amount depends how much you want to cover your face)
Result
2.Then leave it on your face for about 5-10 min 3.After 5-10 min rinse it off with warm water.
Face Mask #2: Honey & Milk Mask What you need: Honey & Milk / Cream Steps: 1.1 small spoon of Honey and 1 regular (big) spoon of milk or cream. 2.Mix it in a cup. 3.Put mixed liquid in your palm and tap it on to your face all over like your putting a toner on. 4.Then leave it on for 10 min. 5.After 10 min just rinse it off with warm water.
Mini Project #2: Making my own mask
Face Mask #3: Sugar Mask What you need: Organic Sugar Steps: 1.After you wash your face with your cleanser, don’t dry your face 2.Scoop some sugar with a big spoon only once. Put it into your palm and wash your face with it while wet, like a scrub. 3.Do it for about 5 – 10 min and then wash it off with warm water.
Face Mask #3: Egg White Mask What you need: 2 egg whites & plain yogurt Steps: 1. Separate the egg whites from a couple eggs and place them in a bowl. 2. Add 2 tablespoons of yogurt (do not use flavored yogurt!). 3. Mix them up and apply to face. 4.Leave on face for a few minutes then rinse face in warm water, followed by a warm washcloth.
Mini Project #3: Re-designing “Algaeron”
I re-designed the logo for “Algaeron” which is a brand that uses natural seaweed product and it’s manifesto of the business is based on “Natural Beauty.” But they’re logo and design does not fit well with the concept of their brand so I wanted to re-design and make it look more “natural” and not to forget about “beauty” which they have in their design.
Mini Project #3: Re-designing “Algaeron”
Result
The results with redesinging the brand logo for “Algaeron” was i think in a way successful it can be a little bit more “natural” looking but adding a more soft tone of color and all it gives the feeling of “naturalness” and plus also the feeling of “beauty” by using the the pastel color, keeping it to look “pretty.” The original look doesn’t give a good explanation of “natural beauty” especailly with they’re 8 manifesto they have based on Natural Beauty. So creating something that can relate to the manifesto i think can help the logo and branding of this company.
ORIGINAL
Mini Project #3: Re-designing “Algaeron”
NEW
There is only one way to be beautiful, Nature’s Way Natural Seaweed
Mini Project #4: Observing “The Body Shop”
I went to go observe at a natural beauty shop, which I went to “The Body Shop” I went into the store and just observed on what they have that makes they’re product “Natural Beauty.” I only over heard some questions that customers have asked and what the staff there would recommend. Also I observed on how they present they’re ads by showing “natural” and “beauty” together.
Mini Project #4: Observing “The Body Shop” The results with observing “The Body Shop” it made me realize that many people actually do really care if the product is “natural” or “organic” a lot. I personally just thought that it was a trand and not really serious about it. But when I was pretending to shop and observ what other people were asking the staff in the store, the question was always about if they’re thing is natural. Body shop does have a whol thing based on using “natural” product but they are also aiming for how they’re thing is natural but also tries to show that the product inside doesn’t always have to be natural inside but it can also be the outside.
The Body Shop was handing out a packet abut they’re products and the slogan they had was “Find your skin’s natural match!” which I thought was a perfect match for the topic “Natural Beauty”
Result
While I was observing the shop there was a customer that asked “what’s the most popular thing they have and that is “very” natural?” and the staff answered they’re tea tree products is the most natural product they have and the best selling product in they’re store.” Also there was another customer that asked “how natural they’re product is in the store?” the staff actually answered something that I wasn’t expecting she said, “our product isn’t 100% natural, but we inspired by nature. Which, we do feature ingredients such as marula oil and sesame seed oil, which is sourced through the Community Fair Trade program.
Mini Project #4: Observing “The Body Shop”
Mini Project #4: Natural Organic Diet HEALTH
I researched some “Natural Organic Diet” which it connects to the survey how some people answer “Natural Beauty” is someone who has a good body and healthy. So I figured how about I try a “Natural Organic Diet” and try to bring out my “Natural Beauty” and see how my body takes it and react to it.
Mini Project #5: Natural Organic Diet HEALTH
Result
Creating your own Natural Organic Diet is something actually most people do in this generation. Like how celebrity has they’re own diet way and menu, that i tried to create my own diet menu and detox, which helped me a lot with my health, since i’ve been very unhealthy. The whole detox and diet, is supposed to help your bad things inside your body to come out and enter new fresh thigns to make your health go up. There is so many different diets and detox when i looked it up, but in this documentation i put the basic of the 6 easy steps to have good health where i based my own diet on first.
1.Drink sufficient amounts of water 2.Exercise regularly 3.Cleanse your elimination organs and eliminate parasites. a.Colon cleanse (high fiber food)
b.Parasite Cleanse
c.Kidney Cleanse
d.Liver Cleanse
6 easy steps to have Good Health
Mini Project #5: Natural Organic HEALTH
4.Properly Nourish Your Body a.Eat 7-9 servings of fruits and vegetables everyday. (mineral and vitamin supplements) b.Control you blood sugar by eating “low glycemic foods� c.To get sufficient fiber by eating high fiber food
d.Eating Natural and organic food will help to provide a better environ ment for body
5.Whole Body Cleanse a.Mast cleanse b.Hyperthermia c.Oxygen Therapy 6.Target Your Specific Ailments with Natural Cures.