MELANIE LAUREN Fashion Concepts & Communication Portfolio

FASHION CONCEPTS & COMMUNICATION PORTFOLIO

OSCURO OSCURO, MELANIE LAUREN IS A CONCEPTUAL BRAND BASED UPON THE SPANISH MEANING OF THE WORD OSCURO’ (DARK). INSPIRATION HAS BEEN TAKEN FROM NATURAL FORMS, AQUATICS, AND THREE DIMENSIONAL TEXTURES. COLOURS ARE KEPT MINIMINAL FOCUSING ON TONES AND SHADES OF BLACK. FABRIC HAS A RADIANT FEEL AND CAPTURES MOVEMENT AND CHARM ALLURINGLY.

DESIGN, PHOTOGRAPHY AND STYLING BY MELANIE LAUREN. MODEL HANNANAH HUSSAIN

SUBJECT: FASHION CONCEPTS AND COMMUNICATION MODULE: CONCEPTS AND CREATIVE STRATEGIES RESEARCH AND DEVELOPMENT

DESIGNER MELANIE LAUREN MODEL MAYA SHERPA

CONCEPT BOARD / PRIMARY AND SECONDARY IMAGES

OSCURO COLLECTION LINE UP SUBJECT: FASHION CONCEPTS AND COMMUNICATION MODULE: CONCEPTS AND CREATIVE STRATEGIES DESIGN LINE UP

FINAL EDITORIAL SHOT IN STUDIO. PHOTOGRAPHY AND STYLING BY MELANIE LAUREN. MODELS HANNANAH HUSSAIN AND MAYA SHERPA

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“MADE IN LEEDS IS A PHYSICAL AND VIRTUAL CONCEPT STORE THAT SELLS FASHION AND LIFESTYLE PRODUCTS DESIGNED AND MADE IN LEEDS.” MADE IN LEEDS X LCA. A LIVE INDUSTRY BRIEF TO DESIGN A CREATIVE AND CONCEPTUAL GARMENT USING THEIR SIGNATURE BRANDED WHITE OR BLACK T-SHIRT. INSPIRED BY THE BRAND STYLE AND MUSIC BACKGROUND OF LEEDS / YORKSHIRE. A SLOGAN TOTE BAG REFELECTS THE RELAXED, LAID -BACK FEEL OF LEEDS AS A CITY.

DESIGNER: MELANIE LAUREN. PHOTOGRAPHY AND STYLING BY MELANIE LAUREN MODEL SERENA HARKER

PHOTOGRAPHY AND STYLING MELANIE LAUREN MODEL SERENA HARKER

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LIVE INDUSTRY BRIEF WITH URBAN OUTFITTERS LEEDS STORE TO CREATE A STYLED PHOTOGRAPH SHOWCASING A UNIQUE INTERPRETATION OF FASHION

ABOVE WORK EXHIBITED IN LEEDS TRINITY STORE

M E L A N I E L A U R E N X M A I S O N M A R T I N M A R G I E L A ILLUSTRATION WORK / COLLECTION LINE UP

BASED UPON THE WGSN TREND ‘TRANSCEND’ AND MAISON MARTIN MARGIELA READY TO WEAR COLLECTION A 6 PIECE FASHION LINEUP HAS BEEN DESIGNED COLOURS ARE MUTED REFLECTING NATURAL RADIENT LIGHTING AND BEAUTY STYLING/DESIGN DEVELOPMENT/BRANDING/COMMUNICATION WORK

PHOTOGRAPHY AND STYLING BY MELANIE LAUREN LOGO DESIGNED FOR A/W COLLECTION

SUBJECT: FASHION CONCEPTS AND COMMUNICATION MODULE: PRACTICES AND CONTEMPORARY CONTEXT

CONCEPTS AND CREATIVE STRATEGIES MODELS HANNANAH HUSSAIN AND MAYA SHERPA

FASHION CONCEPTS & COMMUNICATION CONTACT: melanielauren@hotmail.co.uk PORTFOLIO OF WORK: http://issuu.com/melanielauren P R O F I L E Under Graduate Fashion communicator A highly creative and hardworking second year fashion student specialising in the concept and communication of fashion. Can research, develop, visualise and create ideas to form innovative fashion concepts. Has a key eye for fabric, colour selection and trend analysis.

E D U C A T I O N Leeds College of Art - September 2013 to PresentBA (Hons) Fashion Concepts & Communication King David Sixth Form - September 2011 to June 2013A LEVELS: Art & Design (Grade A), Textile Design(Grade A),Business (Grade C), Media AS level(Grade B) King David High School -Sep 2006 to June 2011 Art & Design,Business, English, Maths, Science, Religious Studies, French (Grades B and above) A C H I E V E M E N T S Made In Leeds Collaboration Project 2014 Selected as one of the best three products and featured on the company’s website.

1950s Dress Collaboration with LCA Printed Textile Students at Leeds College of Art Gallery Urban Outfitters Exhibition 2014 - Work exhibited in store Assisted third year fashion student in FMP. Role included sourcing suitable fabrics and assisting on location photoshoot I N D U S T R Y E X P E R I E N C E EyeSite Ltd -October 2012 to September 2013Part time Sales Assistant Aish UK - 2012 Part Time Events & Catering Waitress Shed Productions and Lime Pictures - 2008-2011 Part-time TV and Film Background Artist C O M M U N I C A T I O N S K I L L S Producing Concepts Research & Development Hand Rendering Technical Drawing Event Coordination & Organisation Brand Direction Creative Writing Trend Analysis & Prediction Sourcing of Fabrics and Trims Styling Mannequins & Models

T E C H N I C A L S K I L L S Good Knowledge of Adobe Creative Suite & Microsoft Office Suite Pattern-Cutting Garment Construction Laser Cut Digital Print Visual Display Artistry Documenting Communications Liaising with Colleagues & Collaborators

REFERENCES AVAILABLE UPON REQUEST

CONTACT/melanielauren@hotmail.co.uk