meli melo - Brand Book

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Brand Book

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Timeless Italian craftsmanship meets contemporary London cool.


Contents Welcome

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Our Story

4

The meli melo Woman

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Brand Positioning

10

Craftsmanship

12

Worn by Celebrities

14

What the Press Love

16

Our Hero Styles

18

Signature Bags

20

Brand Collaborations

22

Brand Landmarks

24

Our Stockists

26

Flagship Store

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Digital Presence

30

Contact Us

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Welcome meli melo is the company I began over 10 years ago with the vision to create timeless, luxury handbags that women could carry every day. My inspirational journey originates in Lipari, a small volcanic island, off the Sicilian coast, where I grew up. An island girl at heart, it was the beautiful wicker basket I carried as a child that influenced the first meli melo tote. I would admire local women in the villages carrying these wonderful woven baskets around and all I wished for was something as special to tote on my arm. Once I received a basket of my own, we became inseparable and I would find any excuse to take it out with me. I have so many wonderful memories of Sicily and it’s often the muse of my designs, together with the city surroundings of my London home, which inspire me every day. London’s bustling ambience has enhanced the diverse nature of my collections; I design each handbag to suit the way contemporary women live their lives. There is something in the way women dash from one appointment to another and seek out quieter, undiscovered sanctuaries for tranquillity that inspires me. Regardless of their destination, whether urban or coastal, they hold an enduring confidence and unique sense of style, and I endeavour to convey these same qualities through my designs. Merging traditional Italian craftsmanship with a sense of London cool, every accessory I create exudes understated elegance and rediscovers the rich blend of my English and Italian heritage. I hope you enjoy every collection. Love,

Melissa Del Bono FOUNDER & CREATIVE DIRECTOR


Melissa’s mother carries her woven basket.

OUR STORY RAISED ON THE VOLCANIC ISLE OF LIPARI, SICILY, FOUNDER AND CREATIVE DIRECTOR MELISSA DEL BONO CREATED MELI MELO WITH INFLUENCE FROM HER RICH ITALIAN AND ENGLISH ORIGINS. With the belief ‘every girl yearns for the simplicity of a beach lifestyle yet once on the shore, she misses the bustle of city living’, Melissa sought to design pieces that are equally as versatile for both elements of life. Besides being the playful nickname given to Melissa by friends and family, the ‘meli’ in the brand’s title reflects her urban energy and the ‘melo’ embraces the hushed fluidity of her life by the sea. 4

It is the blend in Melissa’s upbringing that gives meli melo its rare DNA of indulgent Italian design and raw London cool. Born into a fiercely entrepreneurial family, Melissa always knew that she wanted to start something creative of her own. An island girl at heart, it was the wicker basket she carried growing up, imitating the local women, that inspired the original “BB bag”.


British Vogue dedicated an article to the launch of meli melo, transforming Melissa’s hobby into her full-time business.

With the desire to mature her English essence, Melissa moved to Oxford in 1998, where she began studying Business at university. In 2005, having never attended design school, she adapted the relaxed shape and inverted handles of her beloved wicker basket, and launched meli melo from her London home. At the age of 26, Melissa funded the label on her own, using money saved from a plane ticket she had previously purchased to move to Argentina. Having previously worked for the in-house PR teams at Harper’s Bazaar, Tanner Kroll and Asprey, Melissa used her skills and passion for bags to establish her own brand. Sourcing the finest Italian leather and collaborating with factories in Florence, Melissa found it both fascinating and comforting to illustrate her humble beginnings through beautiful handbags. During a time of ‘it’ bags and logo-loving, Melissa saw a gap in the luxury accessories market for tenderly made handbags without harsh branding and extortionate price tags. Her vision was to create elegant, effortless pieces that women could carry every day and subsequently pass down through generations.

With each style flaunting soft Italian leather and polished outlines, meli melo swiftly became a go-to label for industry insiders and A-list celebrities. Favouring their subtle detailing and timeless designs, The Duchess of Cambridge, Sienna Miller and Poppy Delevingne were amongst the first to carry the handbags in 2005. Observing the brand’s popularity with leading fashion figures, British Vogue dedicated an article to the launch of meli melo, transforming Melissa’s hobby into her full-time business. Today, meli melo is loved by the world’s leading style icons, including Olivia Palermo, Kate Bosworth and Lily Aldridge. In an age where the art of handcrafting has left most of Europe, Melissa remains passionate about keeping her designs made in Italy and developing the skills of local artisans. Every handbag continues to be gently crafted in Florence by Italian craftsmen and Melissa continuously pays genuine attention to quality, ensuring only finest leather and materials are used. 5


THE MELI MELO WOMAN

ADMIRED FOR HER INDIVIDUALITY AND CONFIDENCE,

THE MELI MELO WOMAN HAS BOTH SUBSTANCE AND STYLE. It’s clear that she doesn’t look for others’ approval with her choice of label or design; she buys for herself, to satisfy her own needs and tastes. A devoted explorer, you’re most likely to find her cycling through the city streets with rosy cheeks, windswept hair and wild flowers in her wicker basket.



meli is UNIQUE

PRETENTIOUS

PLAYFUL

FLASHY

ELEGANT

VULGAR

TASTEFUL

CHEAP

STYLISH CLEAN COLOURFUL

melo is LONG LASTING DETAILED PERSONALISED CURATED ITALIAN ARTISANAL PASSIONATE

she loves HERITAGE PIECES APEROL SPRITZ DISCOVERING HIDDEN TREASURES ESPADRILLES

SHOWY BLAND TRADITIONAL

melo is not FAST FASHION GENERIC TEMPORARY MASS PRODUCED CHEAPLY SOURCED MANUFACTURED UNINSPIRED

she dislikes BRASH JEWELLERY BEER AND CHAMPAGNE STAYING IN THE SAME PLACE STILETTOS

INTERIOR WITH CHARACTER

MINIMALIST DECOR

CLEAN ESPRESSO

ELABORATE COFFEE

A POP OF BRIGHT LIPSTICK

8

meli is not

A FACE FULL OF MAKE-UP


meli design

melo quality



Brand

POSITIONING FOUNDED FROM A DESIRE TO CREATE VERSATILE WARDROBE STAPLES THAT ARE CLASSIC ENOUGH TO TRANSCEND SEASONAL TRENDS BUT DIRECTIONAL ENOUGH TO BECOME MUST-HAVE PIECES, MELI MELO FILLS AN IMPORTANT GAP IN THE EVER GROWING, EVER EVOLVING ACCESSORIES MARKET. The foundations of our label are built on an ethos of minimalism. Here at meli melo, we have one simple objective: to create affordable, ageless pieces that reflect the aspirations of modern-day women. As a British label with an Italian heritage, meli melo designs handbags to accommodate and complement both lifestyles. Sophisticated yet subtle enough to be worn every day, our creations are practical and versatile, directing the focus of luxury onto the woman herself. Each product is quintessentially indulgent with a contemporary price point, appealing to a range of demographics. Today, meli melo designs, develops and produces luxury leather handbags for premium retailers and customers worldwide. We see our brand placed amongst other advanced, modern labels such as Mansur Gavriel, Sophie Hulme, 3.1 Philip Lim and Alexander Wang.


Craftsmanship Although sometimes a design can be years in the making, the creative journey behind meli melo handbags generally begins around nine months prior to the debut of the collection. Designer Melissa Del Bono begins sketching each new style with fine attention to detail, often adding special cultural features to her pieces as she discovers them. Enthusiastically passionate about care and quality, Melissa ensures the most exceptional craftsmanship goes into every collection. Ever since she founded meli melo in 2005, Melissa has gone to great lengths to source the finest Italian leather and high-end tanneries, in search of unsurpassed vibrant colours, suitable textures and soft tones. Melissa assures every piece is created by Italian artisans, deeply believing their expertise elevates her designs to a level of incomparable luxury.

Within the brand’s three family-run factories in Florence, it can take the skill of as many as 20 artisans to bring each handbag to life. Melissa’s lazer-sharp style and undeniable flair for transforming functional objects into uniquely stylish accessories sets meli melo apart from its competitors. Merging traditional Italian craftsmanship with a sense of London cool, every collection presents a versatile array of timeless indulgences.

SCAN THE QR-CODE AND WATCH THE ONE-MINUTE VIDEO TO SEE HOW OUR HANDBAGS ARE MADE 12


Our commitment to excellence extends to every aspect; attention to both art and craft is key.

All of our handbags are crafted in Italy by expert artisans, an extension of the timeless meli melo brand. 13


Worn by

CELEBRITIES MELI MELO’S DISTINCTIVELY STYLISH YET UNDEMANDING AESTHETIC HAS GARNERED A STRONG CELEBRITY FOLLOWING OVER ITS 11 YEARS OF EXISTENCE.

ROSALIA

Olivia Palermo

MAISIE

Liu Wen

ROSALIA

Kate Bosworth 14

THELA

Olivia Wang

THELA

Alessandra Ambrosio THELA

Rosie HuntingtonWhiteley


BACKPACK

Georgia May Jagger THELA

Sienna Miller

HALO

Gigi Leung

Annabelle Wallis THELA

Lily Aldridge THELA

Lily Aldridge

UTILITY

THELA

Cat Deeley

ALLEGRA

Crystal Mu THELA

Olivia Palermo 15


What the

PRESS LOVE SINCE OUR LEADING BRITISH VOGUE FEATURE IN 2005, MELI MELO HAS AMASSED GLOBAL COVERAGE, BOTH ONLINE AND IN PRINTED PUBLICATIONS. OUR PRODUCTS HAVE BEEN SELECTED TO APPEAR IN ELLE, L’OFFICIEL AND GLAMOUR AMONGST MANY OTHERS. 0816-GL-FASH15

FASH TALK NEWS

Fashion Talk News Flash

4

The Clutch Obsession Continues

Instagram’s Eva Chen once divulged a life-changing (at least for me!) fashion trick on her feed: Keep your essentials in a small pouch and transfer it into each new purse you use. The ones I’m after now: London-based brand Meli Melo’s collaboration with celebrity stylist Kris Zero. They can be used as pouches in a big bag but are chic enough alone for nights out. —@lcchan Meli Melo clutch ($295, melimelo.com)

5

Emojis Everywhere!

When Beyoncé was snapped wearing a coat emblazoned with cartoony patches saying, “Wake Up!” my gut reaction was “Need it now.” I wasn’t the only one. Mira Mikati’s expertly tailored, emojiladen pieces have become a favorite of street-style stars and are total Instagram eye candy. Can I get a yasss? —@sophia​​chabbott Mira Mikati coat ($1,995) and pants ($505, Barneys New York, 888-822-7639)

NL

56

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74 glamour.com

N° 66 – €4,50 juni-juli 2016

Stor m & m arie

Een lieveling bij festivalgangers: een cool sjaaltje rond de hals of pols.

hORlOGesPeCial

SoNia rYKieL & SaiNt L aUreNt

Preppy cool of ruwweg chic? Kiezen is verliezen.

hedi slimane

a fscheid van een rebel

etNia BarCeLoNa

Beweegbare zonnekleppen op een zonnebril? Dat is zó 2016.

LeVi’S

Zonwering was nog nooit zo modieus als deze donkere flaphoed.

sTeRRenKROOsT

K aia gerber lily collins WilloW sMiTh ella rose richards

Lizzy van der Ligt in Levi’s.

De stijl van… lizzy van Der ligt Deze Nederlandse blogger tast graag haar stijlgrenzen af. Frivool of punk? Wat ze ook doet, het heeft effect.

NiKKie

Hot shot! Een minispijkerrokje met poëtisch patchwork.

marC CaiN

Kant is een niet te versmaden stofje in je festivallook.

door Isabel Fernández Castaño

DE BASIS

Een customized Levi’s spijkerjasje.

Festivalproof: nude make-up. LoUiS VUit toN

1 www. l13-05-16 o f f i c i10:26 el . n l

NL66 nieuw.pdf

meLi meLo

Zonnebril met subtiel dessin.

Suède laarsjes: lekker brutaal, doch stijlvol en comfortabel.

dylan in chanel

Een kanjer aan je zijde? Deze rugtas in kaki staat je bij.

Losse haren in een middenscheiding.

TeksT Jilke Juliens, foTo’s press

Een wit rokje en top als key items. Zorgvuldig geselecteerde arm candy.

BP

RepoRt „Ich will ein Kind – zur Not auch ohne Mann“

It-Girl Miroslava Duma stylt den Leomantel mit einem Taillengürtel

Nr. 33 | 11. August 2016 Deutschland 2,60 euro www.grazia-magazin.de

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Percossi Papi über net-a-porter.com, ca. 1325 €

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Kate Moss Undercover in ihrem neuen ModelHotspot

A ROS

Pinko, ca. 1530 €

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SAR

S E T TO

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orlando BlooM ein Penis geht um die Welt

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Self Portrait, ca. 440 €

exklusIv

Uterqüe, ca. 150 €

JuliANNe Moore

Reserved, ca. 50 €

Das große GrAziAMode-Shooting

Fitnesscenter sind die neuen Nachtclubs

ue Mode Seiten ne

N e w Se a S oN ter Herbst und Win igner-Looks Des Alle Trends für ide: die coolen + Shopping-Gu

I n d e n ve r g a n g e n e n Jahren sah man Gürt e l t a s c h e n vo r w i e g e n d a n To u r i s t e n i n f r a g w ü r d i g e n Tr e kkingsandalen. Doch damit haben die neuen eleganten B ags wenig zu tun. Außer vielleicht , dass sie ebenfalls praktisch sind …

ItalIenIsch kochen

So lecker ist Apulien

3 1 2

4

6

1 New Look, ca. 15 € 2 Gucci, ca. 1100 € 3 Rebecca Minkoff über revolved.com, ca. 170 € 4 Sonja Rykiel über avenue32.com, ca. 450 € 5 Meli Melo, ca. 275 € 6 MICHAEL Michael Kors, ca. 150 €

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Österreich 2,80 €, Schweiz 4,60 CHF, Italien 3,20 €, Benelux 3,00 €, Spanien 3,20 €, Frankreich 3,20 €, Portugal 3,30 €, Slowakei 4,10 €, Griechenland 3,90 €, Kanarische Inseln 3,40 €, Ungarn 1130 Ft

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Hallhuber, ca. 80 €

Ta s c h e a u f Ta i l l e

Work-outtrend

L DA

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Super Sexy

Een nieuwe lente! Supersize Stripes, Lingerie style & Biker girls #latenwepraten

Back to offline life, back to reality

vogue nederland — maart 2016 adviesprijs ₏ 5,95 www.vogue.nl

SHOP in sartorial spirit – with these front-row essentials.

1 prenda, 3 edades

VESTIDO DE RAYAS

HORIZONTALES, XXL, EN BLOQUE O LAS CLà SICAS MARE, LAS RAYAS EN TODAS SUS VERSIONES INUNDAN EL ARMARIO ESTIVAL. LLÉVALAS EN UN VESTIDO FLUIDO Y AÑADE A TUS OUTFITS ALTAS DOSIS DE CREATIVIDAD. ¥TE MOSTRAMOS CÓMO!

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RelizaciĂłn: LORETO QUINTANILLA

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CO-ORD SET As effortless as slipping into a dress but so much edgier.

COOL CLUTCH

BIKER JACKET

FRILLY FROCK

Because a topper tossed over the shoulders is a Fashion Week must.

To store your show invites and a Twitter/Instagram/ Snapchat-enabled device (of course!).

SEXY SANDALS

Fancy occasions are few and far between IRL, so indulge in a little whimsy.

Minimalist accessories let your outfit steal the show.

4H_P]LZ[PKV KLUPT JVU IVSZPSSVZ KL *VZ Ă

20 A LOS

Denim days

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SI DESEAS COMPRAR YA ESTA PRENDA, ABRE TU APP GLAMOUR SPAIN, PULSA EN G-LIVE Y ENFOCA LA PĂ GINA.

17 January 2016

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, 50 £4 g, ba er ) th m ea .co . L elo d o it ed ne elim Reckon there’s not much to smile about (m in January? You reckoned wrong, our friend! Let us direct you to Slapstick, Bristol, Britain’s biggest silent and classic comedy fest. Guests include Stephen Merchant, while screenings such as Cary Grant’s The Awful Truth keep the laughs coming. After all, people falling over is funny at any time of year. 20-25 Jan; slapstick.org.uk

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n io sh Cu n. io w in it ct ttra Travel + photography + fashion = fa so our dream piece of clothing. New British aw brand Marchmont Hunter’s luxe silk scarves are created using photos taken around the world by designer Rupa Tailor. The result? Bold contemporary designs that’ll whisk you away (marchmonthunter.com). Eight Telegraph subscribers can win one*, worth £100. To enter, visit telegraph.co.uk/ subscriber

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Edited by Charlotte Cox. Julia Watchel, Champagne Life courtesy of Saatchi Gallery, London.*Scarf design options subject to availability

PAGINA’S SHOW STOPPING TRENDS

Happy Couples

De 50 tassen & schoenen van het seizoen

SALVATORE FERRAGAMO

284

work

WORK IT

Office inspo courtesy of your favourite TV characters... ’Cos these ladies are #onfleek

THE CORPORATE

THE BOSS

THE SUIT

THE CLASSIC

inspired by Rachel Zane, Suits

inspired by Olivia Pope, Scandal

inspired by Claire Underwood, House of Cards

inspired by Joan Holloway, Mad Men

$199, Najo (najo.com.au) $199, Collette Dinnigan (specsavers.com.au)

Shirt: $99.95, Witchery (witchery. com.au)

$569, Ted Baker (tedbaker. com/au) $119.95, Witchery (witchery. com.au)

Blazer: $149.95, Fresh Soul (theiconic.com.au) $439, Ted Baker (tedbaker.com/au)

$425, Murkani (murkani. com.au)

$149.95, Nine West (ninewest. com.au)

$319, Cue (cue.cc)

$610, Karen Walker (karenwalker.com) $495, ZAC Zac Posen (shopbop.com)

$1210, Meli Melo (melimelo.com) $389, Bianca Buccheri (dolcifirme.com.au)

$149.95, Nine West (ninewest. com.au)

$380, Reiss (reiss.com/au)

$169, Samantha Wills (samantha wills.com)

STYLING BY DENIS TODOROVIC. STILL-LIFE PHOTOGRAPHY BY CHRIS JANSEN/BAUER

$269.95, The Daily Edited (thedaily edited.com)

$89.95, Dorothy Perkins (theiconic. com.au)

$89.95, And Co (andcothe label.com.au)

$50, KookaĂ? (kookai. com.au)

74 COSMOPOLITAN.com.au TO SUBSCRIBE CALL 136 116

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Our hero STYLES

DESIGNED WITH ICONIC SILHOUETTES AND HERITAGE-INSPIRED DETAILS, OUR HERO STYLES REMAIN CONSTANTS IN OUR COLLECTIONS, REGARDLESS OF CHANGING SEASONS AND TRENDS.

Rosalia

A contemporary adaptation of the Sicilian wicker basket, the Rosalia is highly evocative of Melissa’s childhood.

Santina

Influenced by Audrey Hepburn’s effortless style, the Santina is centred around the actress’ favourite accessory, her bucket-shaped basket. 18


Thela

Led by originality, the Thela’s most defining feature is its inverted handles, which revolutionise the way handbags can be carried. The genius of the Thela can be found in its versatility; it can be worn in five different ways to reflect personal moods and necessities. 19


Signature

DESIGNS

CREATED IN A MYRIAD OF COVETABLE HUES AND TEXTURES, OUR DESIGNS EMBODY MELI MELO’S TIMELESS YET INSPIRATIONAL PHILOSOPHY. 20


21


Brand

COLLABORATIONS

ENTHUSIASTIC ABOUT CREATIVE MINDS COMING TOGETHER,

MELI MELO IS PROUD TO WORK ON COLLABORATIVE COLLECTIONS.

Shoko

In 2015, meli melo joined forces with Japanese artist and blogger Shoko for a collection of illustrated handbags and scarves. Each design reflects childhood fantasies through expertly painted dinosaurs and a palette of beautifully soft lilacs and pastel pinks.

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“20대 시절엔 있죠 . 아르헨 제가 뉴요커 가족 티나에 라고 과 생각 헤레라 함께 살고 서 어린 시절을 했어요. 크리에 여사의 셋째있으니까요. 보냈고 지금은 이티브 딸이자 ” 캐롤리 현재는 제 뿌리를 협업한 디렉터 나 헤레라 스페인 라이프 느끼 서울 주얼리 ‘폴링 다. 그녀는 스타일 드 바에 마드리 고 을 방문했 드에서 브랜드 아티스 재스민 코튼 즈는 다. “우리 트 그리요 CH 캐롤리 캐롤리 셔츠, 컬렉션 작품 그리고 ’을 나 브랜드 에늘 폴링 에서 위해 청담동데모(Grillo 나 헤레라 등장 대신 재스민 꼭 의 하는 Dem 하얀 매장 컬렉션 사야 할 재스민 에나멜 표현하 세 가지는 오픈 이후 o)와 이죠. 기 위해서 을 선택한 꽃에서 ”드 과정 에 참여했 죠. 이유 영감을 얻었다바에즈는 백, 화이트 그가 는 레드 . “투명 그리요 컬러만 어요. 기획부모두 디자인그리요의 데모의 사용 한 재스민 큼 하우 했고 된 터 에 가장 다이아몬드 소재 맡는) 꽃이자 드 스 역사 완성까지 선택과 가깝 에서 과도 게 상징적 무려 2년이 이어지 바에즈가 제작 귀고리 대상이 도 한쪽 기 때문. 기억하 걸렸죠 까지 모든 서울 는 다. .” 씩 “10가 가장 재스민 여자 지 아이템 어릴 첫 번째 들에게 구입할 수 부토니 적 추억( 향수에 은 있어서 어울릴 에 은 믹스매 대신 꽂고 재스민 취향에 디자인 폴링 이 전부 치해보 꽃 재스민 저녁에 맞게 세요 구성할 다릅 향기를 스타일 . 꽃이 는 이어 수 있죠 니다. 커프를 링은? 살며시 .” 그렇다 클래식 “낮에는 내려앉 재킷 한 은듯 라펠에 면 보일 샹들리에 거예요 귀고리 .” SB 와

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알레산 드라 ‘멜리 앰브 로시오 멜로( Meli 그린 귀여운 Melo , 로지 헌팅턴 )’와 듯 자연 공룡 , 조지아 센트럴 을 얻었어 스럽고 장난스멜리 멜로 세인트 메이 재거 요.” 의 아이코 마틴 럽게 멜리 우아 등톱 출신의 한 패션 표현한 멜로 닉한 모델들 의 연분 게 특징이 토트백 일러스트레이 이 ‘애정 홍 토트백아이템으로 크리에이티브 다. “딸이 ‘텔라’ 위에 캡슐 터 쇼코 ’하는 디렉터 런던의 컬렉션 은 더없이 표현하고 은 유일하 멜리사 가장 좋아 새긴 것. (Shoko)가 가방 싶었는 사랑스 가죽 데 하는 델 보노 만났다 브랜드 게 롯데백 럽다. 위에 하지만 쇼코가 완벽하 . 쇼코 가 자랑스오래된 직접 화점 가 공룡 붓으로 에서만 전 세계 게 럽게 인형에 전했다 판매된 멜리 멜로해냈죠.” 서 영감을그린 다는 팬들이 달콤한 마카 . “어린 시절 사실 ! YS E 안타까워할 롱을 닮은 추억을 연보라 만한 사실 와 하나. 이

CHA

2015

HYE

산 펠레그 리노가 펠레그 음료를 <보그 리노 > 보틀을 넘어 <보그 와 패션을 식문화 를 주도해입는다. >가 넘어 트렌드 영 셰프 만난 이유 온 는 ‘산펠 를 만들 산 20명 경연대회’ 어온 레그리 의 디자이 떠오르 때문. 이태리 노 2015 는 <보그 영감을 너들은 셰프들디자이 너를 >가 흥미로 받아 의 시그니 선정하 패션 운 고, 작품 밀라노 경쟁의 처 디시에 을 결과 는 6월 선보이 펠레그 엑스포 는 것. 2015 리노 25~ 에서 이 요리의 <보그> 에디션 밝혀질 27일 열리는 예정이 새로운 을 다. 물결을 맛보는 WWW 상쾌한 건 패션과산 .VOG 일으킬 UE.C 응원이 이들 OM 될 것이다 을 위한 VOGU E KORE . CS A mAy H

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Kris Zero

The label collaborated with LA stylist Kris Zero, in 2016, on an exclusive collection of clutch bags. As well as channeling Kris’ relaxed yet polished style and the classic simplicity meli melo is renowned for, each design draws on their mutual Italian heritage.

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TALK NEWS

0816

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FAS

H1


Brand

LANDMARKS

SINCE MELI MELO BEGAN ITS JOURNEY IN 2005, THE LABEL HAS FORMED A REMARKABLE LEGACY OF MILESTONES.

2005

2007

Melissa designs the BB Bag, the first meli melo handbag, after being inspired by the traditional Sicilian baskets in Lipari, her native island.

Melissa is approached by LVMH to become handbag designer for one of their global brands.

meli melo is acclaimed by British Vogue as “a brand to watch”.

2013 meli melo wins investment and backing from venture capital firm Venrex. meli melo opens its first store on Portobello Road in London’s Notting Hill.

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Sienna Miller and Poppy Delevingne wear the fringed Bon Bon Bag. Melissa was one of the first to create the fringed bag,now a reoccurring trend.

2014 meli melo appoints Polly King as the brand’s sales agent.


2008

2012

The Duchess of Cambridge makes the Cappuccino Bag her go-to accessory for summer.

Melissa designs the Thela tote, the label’s hero handbag.

2015

2016

meli melo launches its first mobile shopping app with the App Store and Google Play.

Melissa designs the Rosalia, introducing the label’s signature embossed woven leather.

meli melo opens its first concession in Taiwan. We now have five shops on the island.

meli melo launches websites tailored to both Chinese and US customers. The brand also launches a Chinese mobile app.

Olivia Palermo wears the Thela handbag on numerous occasions, including London Fashion Week.

25


Our

STOCKISTS

WE ARE PROUD TO SAY OUR COLLECTIONS ARE AVAILABLE IN AN EVER-GROWING BASE OF STORES AROUND THE WORLD.

Department Stores

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Bloomingdale’s

Harvey Nichols

Fortnum & Mason

Heinemann Duty Free

New York

London

London

Sydney Airport

Independents

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FLAGSHIP STORE Nestled in the cosmopolitan district of Notting Hill, our flagship store is located on one of London’s most iconic streets, Portobello Road. Renowned for its compelling energy and multicultural charm, the boutique’s Notting Hill setting is also home to meli melo designer Melissa Del Bono and is where she often turns to for a lot of her inspiration. Artistically created to reflect our philosophy of understated elegance, the store opened its doors for the first time in November 2013, providing an intimate insight into the world of meli melo. As well as the brand’s rich Sicilian heritage and cool London flair, Melissa’s concept for the interior drew influence from the eclectic Art Deco era.

Escape to the exclusive home of meli melo’s entire collection and savour the nostalgic sounds of the island, while inhaling the aroma of Sicily’s seasonal florals. Showcasing our signature handbags and limited edition pieces, the hand-carved Carrara marble was specifically sourced from Tuscan quarries, rediscovering Italy’s profound history and emanating a sense of belonging. From the silken gold shelves through to the especially imported, Italian light fittings, every aspect has been carefully selected to mirror the origins and ambiences of the brand. With fine personal styling and exceptional gift wrapping services, the oasis of our flagship store captures the brand’s exquisite nature through incredible finishing touches.

324 Portobello Road, London, W10 5RU 28


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Digital

PRESENCE AS A COMPANY DATA-DRIVEN IN BOTH TECHNOLOGY AND FASHION, MELI MELO APPRECIATES THE IMPORTANCE OF CONSUMER ENGAGEMENT. CUSTOMERS ARE OUR MAIN CONCERN AND WE BELIEVE THAT COMMUNICATING WITH THEM IS KEY TO MAKING BETTER DECISIONS.

53% of visits from mobile

200+ countries

1 million

worldwide shipping

visits

£450

average order value

Years 10 of LUXURY BRAND HERITAGE

£1.5m

2.36m

page views

35% of revenue

E-commerce revenue

from E-commerce

2.6k

Thela handbags sold

Full 1 year figures 2015/16

Since our website, www.melimelo.com, launched in 2009, it has consistently grown in both the number of sales and visits it receives year upon year. A reflection of our dedication to delivering the best possible experience to our customers, in 2016, we introduced tailored US and Chinese websites. We now create bespoke content for our UK, US and Chinese customers. 30


We continually strive to deliver consistent, compelling and informative content across multiple platforms that deeply connects with our customers. Douglas Ker C.E.O

Following the successful launch of our mobile shopping app in 2015, with the App store and Google Play, 2016 also saw the introduction of our Chinese app. A significant step towards ensuring customers receive a high-quality service which meets all of their needs, meli melo apps enable customers to easily shop on the go. Continuously striving to expand our global reach, the strategies we have in place cover all digital channels and are segmented to fit individual markets. We are equally as passionate about acquiring new customers as we are about retaining them, and remain consistently focussed on CRM and customer retail marketing.

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Contact Us If you would like to contact us with any questions, we would love to hear from you. Please choose a contact address suitable to your area of interest:

PRESS Emilie Lluelles emilie@melimelo.com +44 (0)203 030 4607

WHOLESALE

Asia Carl Wang carl@melimelo.com +44 (0)207 835 1363

USA / Europe Claudia Swain claudia@melimelo.com +44 (0)203 030 4625 32



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