Brand Designer Portfolio: Melinda Jesslyn

social media landing page

copywriting

logo creation

compilation of design, content creation, and copywriting.

cha eun woo eating papaya kindly check my portfolio ya

MELINDA JESSLYN

29.05.1997

Melinda an ENFP graphic designer, with extra skills on social media management, copywriting, UX writing, and CRM.

Experienced in digital marketing and familiar with the works of social media management starts from planning till analyzing the performance of the content.

EDUCATION

Institut Teknologi Harapan Bangsa

Sarjana Desain Komunikasi Visual

EXPERIENCES

Snapask ID

Content Marketing | 2022-Present

Responsible of formulating, planning, drafting, and executing relevant content to engage and attract customer

Brand Designer | 2020-2022

Adobe Certified Associate

ACA in Visual Communication using Adobe Photoshop Cs5.

Language

Indonesian English

Skills

Adobe Illustrator

Adobe Photoshop

Zendesk Support

Sleekflow

Creative Thinking

Copywriting

Create graphic materials and design that meets the marketing need and in the same time align with brand’s identity

Nibble Creativeworks

Graphic Designer | 2019-2020

Work directly with clients to learn their goals and establish how to fulfill their needs through design and creative thinking

PT. United Tractors Tbk

Intern Graphic Designer | 2019

Designed graphic content for corporate communication, such as instagram post, company announcement, and invitation

_the teenage suburban armadas

content design & management

short introduction:

As a content marketing in Snapask (online based learning application), I’m in charge on managing socmed start from planning, executing till analyzing the content performance.

I believe one of the way to get close with the students heart is through meme that are related with their situation and reshareable to their friends.

what i did and achieved:

✅ Increase Snapask’s social media pressence

✅ Increase Instagram accounts reached (+23.3%) and engaged (+182%) organically for the past 6 months

✅ Increase impressions (+20.2%) for the past 6 months

achieved great results

(accounts reached 10k+)

- this type of content was viral at that time (riding the wave on the viral content)

- content is relatable and reshareable (high number of share and save)

Post: Riddle

One way to engage with audience is through quiz. What i notice is, most of the audience will take part on the quiz if the questions is light but they find it challenging. Hence, this content reach many audience and got them to interact by answering the quiz.

Post: Maju lo hari Senin

Most of us are scared to face Monday. So, i create a meme when you don’t need to fear it (because that Monday was a public holiday). This content was relateable with most of the audience (got some repost and good number of reach + save).

the best part

scan to watch the reels

achieved great results too

Post: Parody Tulus

When Tulus released his new song called ‘Hati-Hati di Jalan’, I seize the moment and join the trend to create a parody about this and changed the title track with what students relate to.

Post: Learn English

Pengabdi Setan 2 was most anticipated and hyped during the time it released. I created a content that ‘riding the wave’ of Pengabdi Setan hype. Combined educational information and Pengabdi setan, this learn english content reach well and got good engagement.

Post: Learn Japanese

Most of Snapask’s audience are interested to Japanese things (anime, etc). So, collaborate with Hiragana Times (Japanese learning apps), I made this learning Japanese through anime. Surprisingly it got good number of reach and save)

scan to visit @snapaskid Instagram

short introduction:

As a brand designer in Snapask, i was responsible to create the design for Snapask’s campaigns landing page.

Since the landing page is targeted to high school students, I believe that wording will play an important role to attract the audience.

what i did and achieved:

✅ Convert some sales

✅ Enhance the content copywriting

✅ Conceptualize and develop the design

_boy,i,boy,i,boy,i know, i know you got the

in app message and banner

short introduction:

In app message and banner is one of the media to communicate with Snapask’s user. Not only promotional, but also informational things are spreaded through IAM & IAB.

With limited space for information, the key is to make the wording short yet attractive/engaging.

what i did and achieved: portfolio project’23

Increase user complete profile up to 40%

Enhance the content copywriting using trendy word

_we were a sonata in

copywriting

short introduction:

As a content marketing in Snapask, I localize contents and writes the microcopy for Snapask’s app and website.

On the other hands, I also manage to produce engaging copywriting to reach out the users through whatsapp message.

In Snapask, we di erentiate the users as ‘free’ and ‘paid’ user. Hence the message is di erent between those user.

what i did and achieved:

✅ Convert some sales

✅ Develop engaging content copywriting

✅ Conceptualize and develop the design

logo creation _you should get a

short introduction:

Through United Tractors foster school (SOBAT), United Tractors supports technical education at vacational school and aims to improve the quality of of students of those schools.

Logo is important identity for a brand. During my Internship in PT United Tractors, i was given opportunity to develop logo for one of their program; SOBAT.

✅ Work with SRCOM Dept Head to understand the requirements