CreativeLAB - CarSharing

Melisa Abad

Roger Bautista

Dani Gรกmez

Albert Obradors Cristina Uroz Rebeca Zafra

/DeďŹ nition Phase

BRIEFING Personalization Maintenance Flexibility Remote activations on-line Urbanisation Sharing Economy Connectivity Sustainability

BrieďŹ ng and Market Trends

TARGET Dynamic + Design/Self Expression Quality & Confort + Technology + Dynamic + Roominess/Versatility Tecnhnology + Affordable + EfďŹ cient

STATE OF ART

· E-Buddy (VW) · iShare (Applus) · Graphene · DuraAct Piezoelectric · NFC Tech

What have we discovered about the user?

And about CarSharing?

EMPATHIZE before

during

after

SURVEY

270 surveyed Now a days:

96%

are not users of carsharing service

100%

of the users rent vehicles for a limited time with a specialized company

18-35

51-65 16%

62%

36-50 22%

CONCLUSIONS

Insights

18-35

36-50

51-65

80%

70%

80%

50%

50%

43%

82% 28% 33%

73% 32% 39%

57% 34% 55%

their favourite music playlist their contact list

74%

66%

73%

75%

63%

57%

their personal documentation their personal belongings

They would not like to reconfigure...

54% 66% 25%

37% 58% 36%

50% 66% 30%

They would not like to remove...

54%

46%

39%

They would like to adapt and personalize...

They would like to choose...

They would like to protect...

the seats height and position the rearview mirrors position

the steering wheel position the dashboard design (buttons, colours and tools)

the air conďŹ guration

their favourite destinations

EVERYTHING EVERYWHERE inside the car

personal profile the rearview mirrors position their favourite destinations

their personal belongings

the seats height and position

the car tools from the boot

/Ideation

the ideal car for carsharing

/Dashboard

DASHBOARD Star-up explanation All in a single screen Custom screens

JOHN’S DASHBOARD

Storage Phone Music

Welcome John!

Let’s start driving

Documentation Start-up guide

/Seat

SEAT

Automatic position of seat and headrest Configurated in a user profile

Jane

Owner position X0 = 18 cm Y0 = 15,5 cm

CHILDREN SEAT Integrated child seat Automated system

/Storage

STORAGE

Lock owner’s compartment Modular storage

Unlock My compartment

/Rearview

REARVIEW

Automated position regulation Autamatic anti-glare Detected deadlock

/Alert system

ALERT SYSTEM Computer information Incidence alert

Incidence detected

Piezoelectric material