Melisa Abad
Roger Bautista
Dani Gรกmez
Albert Obradors Cristina Uroz Rebeca Zafra
/DeďŹ nition Phase
BRIEFING Personalization Maintenance Flexibility Remote activations on-line Urbanisation Sharing Economy Connectivity Sustainability
BrieďŹ ng and Market Trends
TARGET Dynamic + Design/Self Expression Quality & Confort + Technology + Dynamic + Roominess/Versatility Tecnhnology + Affordable + EfďŹ cient
STATE OF ART
· E-Buddy (VW) · iShare (Applus) · Graphene · DuraAct Piezoelectric · NFC Tech
What have we discovered about the user? And about CarSharing?
EMPATHIZE before
during
after
SURVEY
270 surveyed Now a days:
96%
are not users of carsharing service
100%
of the users rent vehicles for a limited time with a specialized company
18-35
51-65 16%
62%
36-50 22%
CONCLUSIONS
Insights
18-35
36-50
51-65
80%
70%
80%
50%
50%
43%
82% 28% 33%
73% 32% 39%
57% 34% 55%
their favourite music playlist their contact list
74%
66%
73%
75%
63%
57%
their personal documentation their personal belongings
They would not like to reconfigure...
54% 66% 25%
37% 58% 36%
50% 66% 30%
They would not like to remove...
54%
46%
39%
They would like to adapt and personalize...
They would like to choose...
They would like to protect...
the seats height and position the rearview mirrors position
the steering wheel position the dashboard design (buttons, colours and tools)
the air conďŹ guration
their favourite destinations
EVERYTHING EVERYWHERE inside the car
personal profile the rearview mirrors position their favourite destinations
their personal belongings
the seats height and position
the car tools from the boot
/Ideation
the ideal car for carsharing
/Dashboard
DASHBOARD Star-up explanation All in a single screen Custom screens
JOHN’S DASHBOARD
Storage Phone Music
Welcome John! Let’s start driving
Documentation Start-up guide
/Seat
SEAT
Automatic position of seat and headrest Configurated in a user profile
Jane
Owner position X0 = 18 cm Y0 = 15,5 cm
CHILDREN SEAT Integrated child seat Automated system
/Storage
STORAGE
Lock owner’s compartment Modular storage
Unlock My compartment
/Rearview
REARVIEW
Automated position regulation Autamatic anti-glare Detected deadlock
/Alert system
ALERT SYSTEM Computer information Incidence alert
Incidence detected
Piezoelectric material