Melisa Adisti
Graphic Design Portfolio {2011 - 2014}
AND To me visual communication —in advertising and graphic design— has often been about the challenge of paradoxes; minimalism vs. complexity or aesthetics vs. functionally, and still visual communication is (as well as music and english literature) the most transcendental thing I’ve stumbled upon in my life. It’s a constant excuse to stay curious, learn something new and to interact with society, media and people in general. And somewhere in between that I focus on the details, conceptual thinking, visual strategy and keeping it simple.
ASSOCIATIONS AIGA Member since 201 2 BEHANCE NETWORK Member since 2010
RECOGNITION BIRMINGHAM MADE ME DESIGN EXPO 2012 Birmingham, United Kingdom Work exhibited in Art & Visual Design categor y B-HIVE INITIATIVE 2012 Shortlisted in the Advertising categor y 2012 BCU VIS COMM STUDENT AWARD S Runner up in Graphic Communication category
WORK EXPERIENCE GRAPHIC DESIGNER Alpha Salmon Digital (Jakarta, Indonesia) Creative Department Oct 2012 — Sept 2013 www.alphasalmon.com
SENIOR GRAPHIC DESIGNER Pentomic Division (Jakarta, Indonesia) Creative Department Sept 2013 — present www.pentomicdivision.com
EDUCATION Birmingham Institute of Art and Design Birmingham, United Kingdom BA (Hons) Graphic Communicatio n 2011 - 201 2 2.1 Limkokwing University of Creative Technology Kuala Lumpur, Malaysia BA (Hons) Professional Design 2008 - 201 1 Foundation, first and second year St. Theresia High School Jakarta, Indonesia Junior - Senior High Schoo l 2003 - 200 8
LANGUAGES Indonesian English
DESIGN SKILLS Identity Print Packaging Advertising
SOFTWARE SKILL S Photoshop Illustrator InDesign
Melisadisti Self Branding
Seeking simplification, I sought to combine my initials into a simple mark. The result is a simplified, minimalistic monogram based upon Melisa and Adisti.
Logo Development
Melisa Adisti
MA
Colour palette
Fonts Archer Pro Bold AaBbCcDdEe01234.;!?& abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789$¢%(!?,;.:)
ARVIL SANS ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789$¢%(!?,;.:) Gotham Narrow Light AaBbCcDdEe01234.;!?& abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789$¢%(!?,;.:) Gotham Medium AaBbCcDdEe01234.;!?& abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789$¢%(!?,;.:)
ORKS
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LW CHOO
Life Inside a Flying Spaceship
02
Poster Design
As part of a student report late 2011, this poster design was chosen to be exhibited during Birmingham Made Me Exhibition in 2012.
ORKS
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LW CHOO
Brum-Ja (Birmingham Tourism)
03
Campaign Concept
My submission for Birmingham Tourism Campaign Competition 2012 and it was shortlisted as one of the finalists. Meet Brum-Ja. The brand vehicle inspired by the Selfridges Building, Birmingham.
TV COMMERCIAL - 1 (SELFRIDGES BUILDING)
TV COMMERCIAL - 3 (CENTENARY SQUARE)
TV COMMERCIAL - 2 (MAILBOX)
X CLOSE
‘Brumja Watch’ sign where people can take out their phones and scans for Brumja
VISIT BIRMINGHAM B irm ingham To urism Cam paign 201 2
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LW CHOO
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Creative Something
The Typographic Circle Supplement
My submission for D&AD Student Awards 2012. Create-ive Something is a brand new supplement presented by The Typographic Circle and the annual Circular Magazine, discussing the creative minds of previous typocircle speakers and a showcase of the designer’s portfolio.
“The work kind of reflects me as a person. It’s the way I live my life.” — Anthony Burrill
“Design is both a political and cultural force for change, although most designers choose not to think about the power it has.” — Anthony Burrill
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The Evolution of Weapons
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D&AD White Pencil 2012
Based on a timeline of evolution, this campaign outlines the evolution and developments of weapons throughout the centuries. This campaign has been shortlisted as one of the finalists in 2012 D&AD Awards.
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ORKS
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LW CHOO
Google Get Connected Packaging Concept
06
USB FORMAT. An easy and sustainable way to install and use google products on your electronic devices. My main goal is to create a strong package, while reducing the size compared to the usual digital line products (e.g. Adobe Creative Suite) that uses plastic CDs.
store google show & share
media
google home & oďŹƒce
google travel
lo
google customise
YouTube
Watch, upload and share videos
Books
Search the full text of books
Picasa
Find, edit and share your photos
News
Search thousands of news stories
social
mobile
geo
o
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AL W SSION
Pentomic Credentials 2014 Print Design
07
1.00
72째
1.00
0.75
0.75
Printed credentials for the digital agency I was working for. Pentomic Division is a digital production company specializing in interactive design and rich media advertising.
1.00
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Ellsworth Apparels Website Design & Collaterals
08
A start-up brand that carries philosophies and knowledge of long tradition of shirt-crafting. With the new breed of mobile marketing, they justify the value of their quality products by eliminating brick & mortar rental cost while shifting the sales focus to mobile pop-up store and the E-commerce website. www.ellsworthapparels.com
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Lime App Promotional Website
09
Lime is a cross-platform mobile marketing tool that provides a better way to make the most of the marketing and promotion you already engage in. Promotional website acts as the platform for users and partners to learn about the app.
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SGM (Kenali Alergi) Website Design
10
Website design for SGM, a local milk brand’s newest line of products, soy-based formula. Aimed at lactose intolerant children, this site offer parents the information about milk allergies with quizzes to determine whether their child has milk allergies.
Wireframe
Final Design
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Sandratex Corporate Website Design
11
Sandratex is one of Indonesia’s biggest players in the textile industry. Established in 1961, The company sought a more modern approach to be reflected in their online presence.
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Shop Me App UI/UX Design
12
As the front-liner tool, Shop Me app provides a platform for its members to get involved in setting up fashion trends in Indonesia. Users can get inspired and inspire other users. Be social. Post comments to their friend’s sets. All from the apps. As big (and little) trends happen, from anywhere they happen to be.
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The Bearded Baristas Branding
13
The Bearded Baristas is a Pop-up Coffee Bar based in Jakarta. From classy to cozy - The Bearded Baristas is all about coffee and style.
Logo Development
Colour palette
Fonts Pacifico AaBbCcDdEe01234.;!?& abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789$¢%(!?,;.:)
Lato Regular AaBbCcDdEe01234.;!?& abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789$¢%(!?,;.:)
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LOGOS
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