VIVA

A Souvenir Project

Melisa Hasan

VIVA Presentation

A Souvenir Project

VIVA Presentation

PROPOSAL The term ‘souvenir’ is a French word, meaning ‘memory’. Hence, souvenirs remain as a reminder of perhaps a place, an event or even a person that revives a particular memory or moment in the past; that serve as a link to the past allowing them to invade everyday life. Souvenirs are everywhere you look, such as in popular tourist spots in which they cater to visitors passing through who are looking for memorable trinkets or gifts to take away with them. It holds a memory that is inherently personal, in which it says as much about the owner as they do about the place they represent and the meanings ascribed to souvenirs and the act of interpreting and collecting such objects is varied. Yet, it is hard to imagine anything more banal than the offers of the manufactured memory trade – the mass market souvenir industry.

These traditional souvenirs are commonly massproduced and insincere with no real quality or craftsmanship behind them. For some it is an ironic statement, in that the purchase of a mass-produced, ‘fun’ souvenir is a cheap reminder of a place/event.

For others, souvenirs are objects that stand as touchstones of meaning – constructing ones sense of self. They can elicit particular memories of experience and in turn act as a medium in negotiating a sense of place, encompassing the past within the present.

The project looks into the relationships between viewer and their surroundings; the various ways in which people create tangible connections that can then be translated into the making of souvenirs.

Final Major Project Proposal

A Souvenir Project

VIVA Presentation

Clay Imprinting

A Souvenir Project

VIVA Presentation

Clay Imprinting

A Souvenir Project

VIVA Presentation

Clay Imprints

A Souvenir Project

VIVA Presentation

Book

A Souvenir Project

VIVA Presentation

Souvenir Kit Development

A Souvenir Project

VIVA Presentation

Souvenir Kit Testing

A Souvenir Project

VIVA Presentation

Souvenir Kit Testing

A Souvenir Project

VIVA Presentation

Souvenir Kit

A Souvenir Project

VIVA Presentation

Souvenir Kit

A Souvenir Project

VIVA Presentation

Souvenir Kit

A Souvenir Project

VIVA Presentation

Souvenir Kit

A Souvenir Project

VIVA Presentation

“The overall look of the packaging works in some ways, however it doesn’t totally look and appeal how a souvenir kit should. It looks more conceptual...”

- Harry Doyle

“I feel there’s definitely a gap in the market for this type of thing... on a bigger scale this could work across all countries, with such a simple idea the results are what makes the souvenir kit so functional.”

Seda Kose

Souvenir Kit Feedback

“Being a mother, this would appeal to me as I have two young children who love craft and creating things. As we often have family holidays this would be a great and educational way for my children to interact and learn about their surroundings.”

- Nahide Crisp

A Souvenir Project

VIVA Presentation

Souvenir Kit