Spring/Summer 2020
Spring/Summer 2020 Trend Forecast
By Melissa Vorndran, Joyce Li, Jin Ho Lee 1
Table of Contents
Spring/Summer 2020
I: Impact....................................................... 5
Concept Board............................................ 6 Color Range............................................... 9
Fabrics/Detailing.......................................... 10
Key Shapes............................................... 13 Consumer Profile......................................... 15
Consumer Mood Board ................................. 16
II: Reaction.................................................. 19
Concept Board............................................ 20 Color Range............................................... 23
Fabrics/Detailing.......................................... 24
Key Shapes............................................... 27 Consumer Profile......................................... 29
Consumer Mood Board ................................. 30
III: New Pilgrimage...................................... 33
Concept Board............................................ 34 Color Range............................................... 37
Fabrics/Detailing.......................................... 38
Key Shapes............................................... 40 Consumer Profile......................................... 43
Consumer Mood Board ................................. 44
IV: Tear Sheets............................................... Impact.................................................... Reaction................................................ New Pilgrimage.......................................
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V: References................................................ 49
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Spring/Summer 2020
I Impact In Spring 2020, consumer attention will shift from a global conversation to one in their own backyards. Focusing on ideals of being self-sustaining, consumers shift to a more natural lifestyle, utilizing home-gardening and fabric dyeing. Conscious consumption will also be a major priority, with consumers placing high value on natural products and companies who offer them. Consumers will strive to make small positive impacts in their lives through thoughtful purchases and practices. Even in an urban setting, rural values will take hold, encouraging consumers to think locally.
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Spring/Summer 2020
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Color Range
Spring/Summer 2020
Colors are heavily influenced by springtime as found in nature, and incorporate Pantone’s environmentallyfriendly TPG formulation. These colors can also be dyed at home, using vegetables and spices. Soft colors are anything but boring with pops of blue, orange, and green. A cool Ecru offers balance and grounds the colors in their natural landscape.
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Spring/Summer 2020
Materials and Details
Spring/Summer 2020
For materials, the focus is as much on transparency within the supply chain as it is on lovely draped fabrics and light wovens. Vegetable dyes, created using food waste in partnership with FoodTextile, offer a thoughtful way to get high-impact colors on cottons and linens without negative environmental effects. Fully traceable silk adds dimension to garments. Fabrics are highlighted for their breathability and drape. The deep thought put into these fabrications is as important as the ease that they offer.
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Key Silhouettes
Functionality is key within Impact’s silhouettes, as the 2020 consumer isn’t afraid to get hands-on. The pairing of a semi-structured cotton shirt in leaf green and a wide legged pant in blue fog radiates the eco-conscious attitude of the consumer. But it’s not all serious- the front-tie of the shirt offers a playful feel.
Spring/Summer 2020
This dress carries the functionality of a shirt and pants, but in a more breezy context. It is as fitting for a farmer’s market as it is a home garden. The Ecru base and contrasting pockets are anything but boring, offering a lighthearted feel into an impactful garment.
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Consumer Profile
Spring/Summer 2020
Impact woman Person
The Impact woman is thoughtful but lighthearted. She strives to limit her negative impact by home-growing fruits and vegetables, even if it is just in an apartment garden. She shops locally and, if possible, tries to create her products herself. She is likely in her mid-to-late twenties or early thirties, and has a strong connection to nature. She lives in or around a metropolitan area, but is more comfortable in open spaces. She highly values community, and can be found at her neighborhood farmer’s market and other local shops. While she is conscious about the broader impact of her decisions, she doesn’t take herself too seriously.
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Consumer Profile
Spring/Summer 2020
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Spring/Summer 2020
II Reaction Norm core fashion has been dominating the trend for a few seasons and now it is finally the end of it! The market is slowly craving for something different, something new. Let us all welcome back the colours and fun in fashion for the next coming season. The tren “Reaction” is a reaction to minimal, simple, and tonal style. Fashions doesn’t have to be all serious and simple. It can be exciting and overwhelming! Inspired by 80’s art style, colours palette and energy and mixed with modern pop culture and sportswear, that is the birth of Post modernism fashion. Living true to Memphis Groups’s ideology, the component of asymmetry, fusion of materials and humorous yet unexpected objects are blended into fashion. The focus of spring/ summer 2020 is chromatic, kitsch and graffiti. Forget about less is more and start saying the more the merrier.
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Color Range
Spring/Summer 2020
In the coming season, taking away tonal, subtle earthy tones and introducing more vibrant, youthful and spring like colours to the palette. Reaction is statement making, attention grabbing. Taking a gradual shift from norm core fashion, the colours are softer and less saturated comparing to the colour pallets of the 80s post modernism art. However, the boldness is visible thought the mix of contrasting colours.
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Spring/Summer 2020
Materials and Details
Spring/Summer 2020
Inspired by 80s post modernism, the fabrics are a mx of natural fibre and synthetic materials. From the organic fibre of cotton to man made material plastic and rubber; the natural shine from cotton sateen to artificial reflectiveness of PVC and Vinyl. The season is big on contrasts and mergence. Some dominating fabrics of the season of spring/summer 2019 are fine gauge rib knits, cotton sateen, mesh, PVC, Vinyl and silk organza.
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Key Silhouettes
The key shapes of Reaction consist of the quality of asymmetry, layers and looser fits. The concept of this trend is to allow the wear to layer on several garments to create they’re unique looks. Given the chance to mixing and matching different materials and colours is the new trend of spring/ summer 2020.
Spring/Summer 2020
The garments are constructed with several seaming, decorative seam lines through out to divide the body. Such as the one above, using the idea of colour blocking, the designer have filled in different prints in different panel to create an interesting division of the body. Adding a twist to a simple dress.
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Consumer Profile
Spring/Summer 2020
Reaction woman The Reaction women ranges from early 20s to mid 30s. She is eager for adventure and experiments. Her style is best described as comfortable yet attention grabbing. The Reaction women is bold and will not shy away from prints nor colours. She is spontaneous and does not like to follow rules. She is a free spirit. She does not have a store that she only shops at, rather, she would just hit up any store to gather pieces that she likes. She enjoys hitting up art galleries or museums on her free time. Or grabbing a bite at a local cafe in a sunny weekend afternoon and see where life takes her.
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Consumer Profile
Spring/Summer 2020
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Spring/Summer 2020
III New Pilgrimage New pilgrimage is a upgraded version of backpacking for younger generation these days. People who want to go to travel with lesser money for a long time and have special memory are the key points of this travel, but still they have intention to spend little money for staying like guest house or air bnb, unlike backpackers do not want to spend money on those and minimize amount of money they spend. This trend, however, meets with Y-generation’s circumstance they have which is YOLO. The thing is they still care about their future even though the concept of You Only Live Once sounds they would spend all of money with out planning their future. This idea, YOLO, stimulates new pilgrimage in demand by meeting with Y-generations’ thought which is it would be the last time to go to travel before they have more responsibility in society as an individual adult.
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Color Range
Spring/Summer 2020
In the coming season, soft tones like beige with primary colours as point colours will be introduced.
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Spring/Summer 2020
Materials and Details
Spring/Summer 2020
Organic fibre of cotton will be mainly used such as jersey, sateen, poplin, twill, flannel, and etc. Nylon, water repellent/proof will be used for detail parts. But, plastic materials or some tech fabrics wouldn’t be used that much such as PVC or Vinyl, and Neoprene. Also, some elements of Tech-wear could be applied (not its fabric choices, but more about its construction)
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Key Silhouettes
Jacket can be the best piece for representing New Pilgrimage’s style/outfit. It has simple shape with point color. The silhouette will be loose for wearer’s comfortabileness.
Spring/Summer 2020
The construction of garment will have enough pockets or the garment itself can transform into a bag. This will allow wear to bring lesser clothing or bag for them during his or her travel.
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Consumer Profile
Spring/Summer 2020
New Pilgrimage man New pilgrimage’s audience would be age between mid 20’s to early 30’s who wants to go to travel before he has more responsibility as a man. He wants to have unique experience, meet new people, find himself on his journey. He wants to get away from his daily life as long as he can because he knows he only lives once, but at the same time, he doesn’t want to spend lots of money. Otherwise, he will be financial broke after he come back from his journey. For his outfit, he wears comfortable clothing, doesn’t want to bring lots of stuff with him, wants to try other than black for his outfit, but still little uncomfortable to be in vibrant colour.
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Consumer Profile
Spring/Summer 2020
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Tear Sheet
Tear Sheet
Spring/Summer 2020
Impact
Reaction
Impact is the desire to minimize negative environmental, social, and economic effects of consumer products. It relies heavily on natural products and thoughtful decisions.
Reaction is a response to normcore fashion. The market shows an increasing interest in vibrant colours, the mix of synthetic and natural material and more embellished looks.
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Spring/Summer 2020
New Pilgrimage New philgrimage represents mid 20s thoughts and social situation what they have now. Its style is very simple, so everyone can afford to it.
Tear Sheet
Referencing
Spring/Summer 2020
Title Page https://www.wmagazine.com/gallery/craig-mcdean-spring-white-monochrome-ss/all Table of Contents http://www.catwalkqueen.tv/fashion_police.html
Impact Introduction https://www.gardenista.com/posts/table-of-contents-the-indoor-garden/ Mood Board http://www.thebirdandhersong.com/something-good/2016/10/24/indoor-hanging-herb-garden https://www.apartmenttherapy.com/growing-citrus-indoors-129910 https://www.pinterest.com/pin/48273027241005228/ https://www.folkfibers.com/blogs/news/7363630-natural-dyes-pomegranates http://www.bellacor.com/blog/decorate-the-natural-way-a-guide-to-natural-fiber-rugs/ https://i.pinimg.com/originals/bc/96/dc/bc96dc802caeb5e128ff3dc848cff32e.jpg https://www.instagram.com/p/BeNwtCWFMMk/?hl=en&taken-by=packagefreeshop Colors https://theredlist.com/wiki-2-16-860-897-1109-view-still-life-2-profile-kocol-mary.html#photo Colors courtesy of Pantone Fabrics/Detailing https://www.organicbouquet.com/p_3671/Flowers/Mixed-Flowers/calla-lilies.html?subCatId=10 https://www.instagram.com/p/Bfrbt9klxEU/?hl=en&taken-by=packagefreeshop https://www.pinterest.com/pin/442126888412137435/?lp=true https://www-materialconnexion-online.libproxy.newschool.edu/database/858202.html https://www-materialconnexion-online.libproxy.newschool.edu/database/826201.html https://www-materialconnexion-online.libproxy.newschool.edu/database/887901.html http://www.cariaggi.it/ Key Silhouettes http://jointhereformation.tumblr.com/ Silhouettes taken from WGSN and edited in Photoshop Consumer Profile http://newdarlings.com/2016/06/bringing-outdoors-indoor-plant-care/
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Consumer Mood Board https://stephmeadmedia.wordpress.com/tag/vogue/ https://www.vogue.com/article/kendall-jenner-september-cover-model-kardashians https://www.pinterest.com/cici/garden-outdoors-planting/?lp=true https://i.pinimg.com/originals/9f/11/63/9f1163570ef13f8f5e75edc48380b46a.jpg https://instagram.com/p/BiQoeobnRdf/ https://food52.com/blog/16084-7-types-of-fruit-trees-you-can-grow-in-your-living-room https://www.instagram.com/p/BgHZwD1hLv8/?taken-by=everlane https://www.instagram.com/p/Bfrbt9klxEU/?hl=en&taken-by=packagefreeshop
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Reaction Introduction WGSN Chroma Design- Emerging VM and Store Design Trend Mood Board https://www.architecturaldigest.in/content/need-to-know-the-memphis-group/ http://nailarthistory.com/post/109577820733/the-memphis-group-january-13-2015-designed-by https://www.lasalopette.net/articles/975-camille-walala-html/ http://aronfilkey.com/_/work/set-design/ https://www.shutterstock.com/image-vector/hands-draw-abstract-background-calligraphy-graffiti-507959392 https://www.welovecolors.com/shop/widemeshfishnets.htm https://www.artsy.net/artist/keith-haring Color Range Buyers’ Briefing S/S 19: Womenswear Colour Report Swatches- Pantone
Spring/Summer 2020
https://www.google.com/search?client=safari&biw=1241&bih=716&tbm=isch&sa=1&ei=g0fyWpMxpeXmAvSNp5gC&q=beige+air+max&oq=beige+air+max&gs_l=img.3..0l7j0i30k1j0i5i30k1l2.3446.69 86.0.7206.11.9.1.1.1.0.185.943.5j4.9.0....0...1c.1.64.img..0.10.867...0i67k1.0.rlsXpKwEr2U#imgrc=PL_K5qzfL2jOM:
Color Range https://www.google.com/search?client=safari&biw=1241&bih=716&tbm=isch&sa=1&ei=x0fyWqbBMOHL5gLrma5Y&q=pantone+grey&oq=pantone+grey&gs_l=img.3..0l10.86022.91739.1.91977.24.18.5.1.1.0.253.2278.1 j12j3.16.0....0...1c.1.64.img..2.22.2481.0..0i67k1.0.9FGDsebAxj0#imgrc=5Tp0tE0iQj6fkM: https://www.google.com/search?client=safari&biw=1241&bih=716&tbm=isch&sa=1&ei=PkjyWou4OuXK5gLA4ayoDg&q=pantone+black&oq=pantone+black&gs_l=img.3..0l10.64452.65168.0.65267.5.4.0.1.1.0.201. 527.1j2j1.4.0....0...1c.1.64.img..0.5.558...0i67k1.0.y8LHIyXu9nE#imgrc=V6q8TzZ52JYECM: https://www.google.com/search?client=safari&biw=1241&bih=716&tbm=isch&sa=1&ei=gUjyWp2kDI745gLN0qiAAQ&q=pantone+red&oq=pantone+red&gs_l=img.3..0l10.19594.19896.0.20177.3.3.0.0.0.0.192.415.0j3.3. 0....0...1c.1.64.img..0.3.415...0i67k1.0.rKAGHPsEiI0#imgrc=jQU6niP0LWK4DM: https://www.google.com/search?client=safari&tbm=isch&q=pantone+beige&chips=q:pantone+beige,g_1:biege&sa=X&ved=0ahUKEwioluWst_faAhULnlkKHbukCk8Q4lYIJygA&biw=1241&bih=716&dpr=2
Key Silhouettes Photos from WGSN Library, edited in Photoshop
Fabrics/Detailing https://www.google.com/search?client=safari&biw=1241&bih=716&tbm=isch&sa=1&ei=z0jyWpP1Hqvb5gLEwqWQBQ&q=waterproof+fabric&oq=water+proof+fa&gs_l=img.3.0.0i10k1l10.21852.25632.0.2707 0.18.14.2.2.2.0.98.1257.14.14.0....0...1c.1.64.img..0.18.1322...0j0i67k1j0i10i24k1j0i10i30k1j0i8i10i30k1j0i8i30k1.0.E5GAaFh_FIE https://www.amazon.com/iCraft-Colored-Double-side-Elastic-Band-Black/dp/B01ABTQ80A https://www.google.com/search?client=safari&rls=en&biw=1241&bih=716&tbm=isch&sa=1&ei=BEnyWsvPK8Kd5wLI4pegBg&q=beige+outfit+men&oq=beige+outfit&gs_l=img.3.1.0l6.730192.737816.0.739079.26.22.2.2 .2.0.312.2921.2j14j2j1.19.0....0...1c.1.64.img..6.20.2769.0..0i67k1.0.nwCTXtnahD0
Consumer Profile https://www.itsnicethat.com/articles/lacey-vogue-nippon
Key Silhouettes Photos from WGSN Library, edited in Photoshop
Fabrics/ Detailing http://www.mrtind.com/Products/fabric https://www.outdoortextiles.com/serge-ferrari-batyline-outdoor-fabric.html https://www.spoonflower.com/fabric/4400759-soft-lilac-soft-lilac-pastel-purple-light-fabric-by-andrea_lauren https://www.tradeindia.com/Seller/Leather-Leather-Products/PVC-Leather-Cloth/
Consumer Mood Board http://www.eden-gallery.com/galleries/ http://www.tate.org.uk/kids/explore/who-is/who-yayoi-kusama https://www.pinterest.com/pin/156500155772880428/ https://www.pinterest.com/pin/576038608559317788/?lp=true http://ftape.com/media/another-magazine-ss14/ https://www.healthnutnutrition.ca/2017/05/07/healthy-unicorn-frappuccino/ http://www.sbrescuemission.com/mission/enterprise-operations/
Consumer Profile Personal photograph by Keepyoung Chang Consumer Mood Board https://www.google.com/search?client=safari&rls=en&biw=1241&bih=716&tbm=isch&sa=1&ei=JEzyWvnzNcLn5gLsv5bQDg&q=beige+techwear+outfit&oq=beige+techwear+outfit&gs_l=img.3...1831.2930.0.3084.6.6.0. 0.0.0.85.414.6.6.0....0...1c.1.64.img..0.0.0....0.qL9-c6hYspQ Personal photograph by Keepyoung Chang Personal photograph by Keepyoung Chang
New Pilgrimage Introduction Personal photograph by Keepyoung Chang Mood Board Personal photograph by Keepyoung Chang http://tourismshikoku.org/kr/henro/ http://www.nocutnews.co.kr/news/4740598 http://www.ana-exjapan.com/en/discover/shikoku/detail/d_01.html Personal photograph by Keepyoung Chang
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