Clock and Radio Promotional Product Design Project Melissa Davy-Ericson, Vaishnavi Sawant, Shriyam Jhunjhunwala
Cultural Fusion
+
For this project we decided to go with a collaboration between two companies as a cross promotional idea, for the collaboration we thought of brining forward a recognised Indian company to the international markets and giving it a platform and the same for the other brand in Indian markets. This collaboration is supposed to bring forward the cultures and best of both worlds in our product to bring a different angle into the game of marketing and publicity.
Our Initial Ideas for Companies For the initial we started listing down companies we thought were most prominent and widely used. W came up with the following list: • • • • • • • •
Dunkin Donuts Victoria’s Secret Hilton Hotels Nike Maruti Prestige Bajaj Hero Motor Corporation
Brief on chosen Companies
Nike is an American multinational corporation that is engaged in the design, development, manufacturing, And worldwide marketing and sales of footwear, apparel, equipment, accessories and services. It is the world’s largest supplier of athletic shoes and apparel and a major manufactHero Motocorp Ltd. urer of sports equipment, with revenue Formerly Hero Honda, is an in excess of US$24.1 billion in its Indian Motorcycle and scooter fiscal year 2012 (ending May 31, manufacturer based in New Delhi, 2012). In 2014 the brand alone India. The company is the largest was valued at 19 billion, two-wheeler manufacturer in the Making it the most world, and also in India, where it has a valuable brand market share of about 46% in the two-wheeler among sports category. On 31 March 2013 the market capitalization businesses. of the company was the equivalent of US$4.8 billion.
Logo Research Carolyn Davidson, a student at Portland State University, Created the logo, attempting to convey motion in it’s design. And The logo incorporated the NIKE name alongside the swoosh. The Swoosh has appeared alongside the trademark “Just Do It” since 1988. Together these two make up the core of Nike’s brand and has been the face of the company, with many The Hero logo stands for the high-profile athletes and sports teams new face of India that youthful Around the world sporting the logos. energy ‘can do’ Spirit. It is in true Nike co-founder Phil Knight, was sense the “Indian Catapult” which adamant that his company’s signals that while it is deeply rooted in New logo be a simple design Indian values, it is also poised to go for that is fluid and conveys global expansion -A leap of faith. The colour motion and speed. The scheme is also chosen for a reason. The black Logo is said to symbolize colour is a symbol of energy and space; red the wing of the represents the continuityof movement, change famous Greek and self-improvement. It is a imaginative gap/leap Goddess of which symbolizes a confidence in the future. The inverted is a Victory, symbol of freedom and independence of Hero company. Nike
Product Initial Ideas
Forms of the logos
Separation – slider? Overlapping?
Dynamic Colour scheme = black + red + white
Product Development Indian pattern to be introduced?
Concept is solidified
Detailed Concept Sketches
Clock is the Nike tick form and radio is the main body, they work together and individually. Clock is detached by push pull mechanism where user is able to slide it out of main body. Product would be made of two ABS plastic shells; one to house the radio and speaker components and the other to support tick form inside sleeve.
Product Model Fusion logo
Clock display
Model made of cardboard and shaped Styrofoam Display screen Buttons
Product Model
Simplistic colour scheme in line with both companies
Clock and radio work separately and as one single unit
Orthographic Projections
140
All dimensions are in mm
120 50
100