Good Egg Good Egg
TEAM MANIFESTO KEEP IN CONTACT MEET UP IN SOCIABLE PLACES MINI DEADLINES PUNCTUALITY BE APPROACHABLE COMMUNICATE & UNDERSTAND
WHATS THE PROBLEM? The UK throws away £1.4BN of fresh fruit and vegetables unnecessarily each year.
1.6 million whole, untouched bananas are thrown away daily in the UK.
WE WANT TO HELP YOU FOODIES SAVE YOUR MONEY AND REDUCE YOUR WASTE.
FACTS & STATS
160 Cruise ships
‘UK households can throw away up to 7.2 million tonnes of food waste per
year’-co-op ‘The UK wastes £12BN a year on food that we buy and throw away’-love food hate waste.com
‘
Feed and educate 16,000,000 starving children
4 in 5 students worry about money’savethestudents
2,000,000 male adult Elephants ’15 Million tonnes of food from plough to plate are wasted each year’lovefoodhatewatse.com
4/5
OUR COMPETITORS X – LOVE FOOD HATE WASTE is visually too ecofriendly X – Has a very adult, serious aesthetic X - Composition is very full, there is too much information
RESEARCHING OUR CONSUMER
1/3 of food frozen
3 shopping trips a week
Consumer Profile Regularly wasted products
Stylist, 50 2/5 of food wasted
Consumer Profile Student, 20 1/2 of food frozen 1 shopping trip a week
1/5 of food wasted
ÂŁ15 a week
Regularly wasted
SURVEY
`
We surveyed 34 students through an online survey and the findings ensured us that our app was for the right consumer segment and allowed us to understand this consumer better.
25/34 PARTICIPANTS USE LIFESTYLE APPS
SHOW ME YOUR FRIDGE!
HAVE A
AT OUR APP!
ABOUT ME
Tab turns to our renowned yellow when you are editing a preference.
SHOPPING LIST & CUPBOARD
EAT ME
SHARE ME
Option to add a profile picture to personalise your account.
NAME
PLACE YOUR EGGHEAD HERE
LIKES
DISLIKES
APPLES MILK EGG CEREAL BUTTER
LIFESTYLE
ALLERGIES
Choosing preferences allows recipes to be tailored to your taste.
ABOUT ME
SHOPPING LIST & CUPBOARD
EAT ME
SHARE ME
SHOPPING LIST OR
CUPBOARD
ABOUT ME
SHOPPING LIST & CUPBOARD
EAT ME
SHARE ME
ABOUT ABOUT ABOUT ME ME ME
SHOPPING LIST SHOPPING SHOPPING LIST LIST && CUPBOARD CUPBOARD & CUPBOARD
EAT ME EAT EAT ME ME
YOUR SHOPPING LIST Eggs Milk Cheese Yoghurts Fruit Salad Chicken Chips Cereal Mayonnaise
SHARE SHAREMEME ME SHARE
ABOUT ABOUT ABOUT ME ME ME
SHOPPING LIST SHOPPING SHOPPING LIST LIST && CUPBOARD CUPBOARD & CUPBOARD
EAT ME EAT EAT ME ME
YOUR SHOPPING LIST Eggs Milk Cheese Yoghurts Fruit Salad Chicken Chips Cereal Mayonnaise
SHARE SHAREMEME ME SHARE
ABOUT ME
SHOPPING LIST & CUPBOARD
EAT ME
SHARE ME
ABOUT ME
SHOPPING LIST & CUPBOARD
FOODIE, PICK YOUR CATEGORY! Chicken and Mushroom Pie
MEAT
VEGETABLES FRUIT
DAIRY
Ingredients (serves 4) 400g cooked chicken pieces or cubes 2 dollops* Hellmann's Light Mayonnaise 125 puff pastry 4 chopped spring onions 50g chesnut or shitake mushrooms 1 level tablespoon plain flour 2 tablespoons of fresh mixed herbs e.g. parsley 1 garlic clove 1 tablespoon oil 1 tablespoon Colman's English mustard 80ml Knorr chicken stock
EAT ME
SHARE ME
EAT ME
This will give consumers the option to share their results, get their friends involved and be able to interact with your friends to invite them for a ‘cook up’
SHARE ME
PLACE YOUR EGGHEAD HERE
Invite your friends! Organise a cook up!
32 out of 34 people asked
Tweet other birds!
post images of their food online.
Insta-chick your mal!
SOLVING THE PROBLEM
✓Aim is to minimize food waste
✓Make the most out of products that could POTENTIALLY go to waste
✓Alongside helping the environment we aim to help students cooking ability
UNILEVER BRAND ‘Our target is to halve the waste associated with our products within 10 years’ -Hellmann’s website offers recipes that include their mayonnaise. This opens the opportunity to collaborate with Hellmann’s to include some of these recipes on the app. - Often there are offers for Hellmann’s in supermarkets which makes it a student friendly product. - A well known family brand, many students will buy it because their family did. - Hellmann’s holds values for improving their sustainability, relating directly to our app.
HELPING STUDENTS REDUCE THEIR FOOD WASTE, ONE EGG AT A TIME