MEDIA KIT 2010
Crunk Magazine is a quarterly publication that focuses on the culture of hip hop and the urban lifestyle. Dedicated to representing the spirit of the hip hop generation, Crunk Magazine does more than just report about music and entertainment. Our goal is to provide our readers with insightful journalism that reflects the integrity of the streets, while capitalizing on the energy that emanates from the urban underground. In other words, we keep it Crunk. Featuring empowering and uplifting content, Crunk is committed to providing our readers with a working resource that invigorates the modern soul. More than just a music magazine, Crunk provides readers with the inside scoop on what it takes to be successful in life while maximizing your playtime.
WHAT IS ENTERTAINMENT without the ability to be yourself, show yourself, or prove yourself?
Crunk is dedicated to staying real in a world filled with compromise and making the most of the moment at hand. In other words, life is short,
Keep it Crunk!
Circulation
By having an identifiable market, we have exceeded public industry standards for conversion of potential subscribers.
Strategies Circulation has been acquired through a combination of paid subscriptions, individually selected controlled circulation and single-copy sales.
Paid Subscriptions National Direct Mail Web Promotions, Cross-Promotional Sales
Subscription Agents Bid and Blow-In Cards
Prices Cover Price: $4.99 4 issues per year Sugg. One Year Price $12
Cover Price: $4.99 Sugg. One-Year Price: $12.00
Demographics Age 18-24: 53.8% 25-34: 39.2% 35+: 8%
Education
Less than 12th grade: 11% High School Graduate: 43%
Some College: 33% College Degree or higher: 13%
Race
Black: 70% White: 10% Hispanic :10% Asian: 5%
Employment Employed: 95% Unemployed: 5%
Advertising Rates Full Color
3x
1x
6x
Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page
$3750 $3200 $2650 $2100 $1825
$3667 $3134 $2600 $2067 $1800
$3585 $3068 $2551 $2034 $1775
B&W
1x
3x
6x
Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page
$3475 $2980 ` $2485 $1990 $1742
Print Calendar Issue October/December ‘09 January - March April - June July - September
*** Dates are subject to change
$3300 $2820 $2340 $1930 $1720
Insertion Deadline September 30 December 31 March 26 June 25
Entertainment...Entertainment...Entertainment!!!! With the amount of energy it takes to make this happen, it only takes a second for it to be released. And with some Crunk in your system it is definitely a guarantee you will be recognized. What better way to show yourself, prove yourself and be yourself than with The Crunk Weekly. The Crunk Weekly will represent the latest in music, entertainment, and fashion. Additionally, The Crunk Weekly will cover lifestyle topics such as politics and sports.
$3226 $2761 $2295 $1866 $1697
The Crunk Weekly was created not only to give you information about us or the industry, but to network with one another.....do biz with. The newsletter was made as a universal newsletter within the entertainment industry where it reaches as many as possible.
Release Date October 23 January 22 April 23 July23
Press Release Logo placement Side Bar advertisement Banner advertisement
Monthly Run(4 issues) One Time Run $25 $50 $25 $50 $100 $315 $75 $240
Advertising Rates Full Color
Crunk Magazine introduces its new quarterly spin-off, Crunk Certified. With each issue, readers will meet the brightest up and coming artists, producers, athletes, actors, clothing designers, labels and more. While anyone can claim to be next to blow and any magazine can swear to have discovered the next best thing, those selected to be Certified. Crunk Certified encompasses the most buzz worthy in their field, united through their common foundation in Hip-Hop. And of course their ability to Keep It Crunk!!
B&W
Full Page $1500 Full Page $1375 2/3 Page $1175 2/3 Page $1050 1/2 Page $860 1/2 Page $780 1/3 Page $685 1/3 Page $525 1/4 Page $450 1/4 Page $390 ** Call for cover, inside front/back, centerfold & back cover prices.
Print Calendar Insertion Deadline Issue January 15 1st Quarter April 16 2nd Quarter July 16 3rd Quarter October 15 4th Quarter *** Dates are subject to change
Release Date February 5 May 7 August 6 November 5
Mechanical Requirements Product 1/8 Page: 1/6 Page: 1/4 Page: 1/3 Page: 1/2 Page: Full Page: Post Card:
Non Bleed
5.5 x 2.125 or 4.25 x 2.75 4.25 x 3.68 5.5 x 4.25 8.5 x 3.66 8.5 x 5.5 8.5 x 11 4x6
Bleed
5.625 x 2.25 or 4.375 x 2.875 4.375 x 3.785 5.625 x 4.375 8.625 x 3.785 8.625 x 5.625 8.625 x 11.125 4.125 x 6.125
*All sizes in inches Printing: Web off-set 4 color, SWO Standards. Binding: Perfect Trim Size: 8 1/2” x 10 3/4”, 3 columns per page Spread Trim Size: 17 1/8” x 10 3/4” Live Matter: 5/16” edge of bleed, 3/8” from fold (gutter) Bleed: 1/8” each side
Web Mechanics
Banner ad sizes are: Full 468 x 60 Full w/ navigation bar 392 x 72 Vertical Banner 120 x 240 Half Banner 234 x 60 Square Button 125 x 125 Button 120 x 90, 120 x 60 Micro Button 88 x 31 Vertical Tower (Skyscraper) 160 x 600 Compressed GIF and JPEG format files are accepted and must comply with banner and size specifications.
Preferred File Format
Digital files in Quark, Adobe Photoshop, and Adobe Illustrator, must be formatted as EPS or PDF files. All required trapping must be included in the file. Images for 4-Color ads must be submitted as final highresolution, CMYK, TIFF files. All fonts must be included. Apple True Type fonts should not be used or included. Information should be supplied on a Jazz, Zip, CDROM, or flash drive. All disks must include a print out of contents and must be accompanied by page proofs at 100% size. Spreads should be set up as two single pages. Ads submitted as film will require digital conversion at the advertiser’s expense. Right-reading and emulsion-side down film negatives will be accepted and screened at 133 for 4-Color and B/W
Terms and Conditions 1. Rates published herein are effective with the issue dated. Announcement of any rate changes will be made at least seven weeks before the issue date of the first to which such rates are applicable. 2. All advertisements must be clearly and prominently identified by trademark and/or signature of the advertiser. Advertisements that simulate editorial material must be clearly labeled gADVERTISEMENT. h CRUNK, may, at its sole discretion, so label such advertisements. 3. The publisher reserves the right to reject or cancel any advertising order or advertising copy for any reason at any time, whether or not the same has been acknowledged and/or previously published. 4. Advertiser and agency may not cancel orders for advertising after closing dates. 5. It is understood that the advertiser and agency are jointly and severally liable for the payment of invoices for advertising published here under. 6. Cancellation of any portion of any advertising contract by agency or advertiser or failure to have published the specified number of pages automatically nullifies any rate discount, including for previously published advertisements, and may result in short rate. In such event, the page rate will be recalculated for the published portion of the order and agency and/ or advertiser must reimburse CRUNK for the short rate within 30 days of invoice thereof. 7. A sample of supplied insert must be submitted to and approved by CRUNK before printing in
accordance with the special units and production requirements detailed in this rate card. Advertiser and agency shall be responsible for any additional charges incurred by CRUNK arising from the advertiser fs and/or agency fs failure to deliver supplied inserts pursuant to CRUNK fs specifications. If CRUNK is unable to publish the supplied insert as a result of such failure to comply, advertiser and agency shall remain liable for the space cost of said insert. 8. CRUNK is not responsible for changes accepted after closing dates or errors in key numbers. 9. Advertisers and agency represent and warrant that they are authorized to publish the entire contents and subject matter of the advertisements and that the publication and distribution of the advertisements will not defame anyone or violate the trademark, copyright, right of publicity, or right of privacy, or any other proprietary right of any third pparty. In consideration of the publication of the advertisements, the advertisers and agency will indemnify and save CRUNK harmless from and against any loss, claim, or expense arising of the publication of such advertisements, including, without limitation those resulting from claims or suits for libel, plagiarism, violations of right of publicity or privacy, infringements of copyright or trademark, or other claim for violation of any proprietary right. 10. References to specific sources of availability in Canada are not permitted. 11. Advertiser and agency agree to reimburse CRUNK for any fees and costs incurred by CRUNK in collecting any unpaid charge or portion of the charge for advertisements, including attorney fees and court costs. 12. In consideration of CRUNK fs consideration of any advertising for publication, the agency
and advertiser agree not to make promotional or merchandising references to CRUNK in any way except with the prior permission of the publisher in each instance. 13. CRUNK shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issues because of strikes, work stoppages, accidents, fires, acts of God, or any circumstances not within the control of CRUNK magazine. 14. Any condition on contracts, orders, or copy instructions involving the placement of advertising within an issue of VIBE (such as page location, competitive separation, or placement facing editorial copy) will be treated as a positioning request only. CRUNK fs inability or failure to comply with any such condition shall not relieve the agency and advertiser of the obligation to pay for the advertising. 15. Agent fs commission: 15% 16. Orders for cover pages may not be canceled. Options for cover positions must be exercised at least 30 days before the closing date. If order is not received by such date, the cover option automatically lapses. 17. Terms of sale: Payment is due within 30 days of the date of invoice. Bills are rendered on or about the on-sale date. Interest will be charged at a rate of 1.5% per month (or the highest rate permissible by law if lower than 1.5%) on past-due balances. 18. No conditions, printed or otherwise, appearing on contracts, orders, or copy instructions that conflict with the provisions of this rate card will be binding on CRUNK.
Keep it
!!!